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Why Build an Online Marketplace to Buy and Sell Crafts?

Handicrafts are unique illustrations of a specific culture or community through local artistry and materials.

Handicraft production is a significant form of employment in many developing countries and often a major part of the export economy. Globalization along with growing markets for home decor products-especially in the United States, Canada, and Europe-also creates many new opportunities. Particularly, the demand for “cultural goods” is predicted to grow with rising international tourism and an increasing basis on interior decoration, and as a reaction to the uniformity of mass-produced products.

Why Build an Online Marketplace to buy and sell Crafts?

Handicrafts have always been a prime target for overpricing due to numerous middle men. There are countless artists who have specialisation in one form of product. Such indegenious talent needs a platform to showcase their artistry and to make a decent living living. Elimination of middlemen & direct connectivity to the producer, would ensure maximum benefit to the artisans.

With soaring demand for Online businesses, Online marketplaces are witnessing a sharp rise and traffic in recent days. Besides that, people expect to purchase and sell anything and everything online. Online marketplaces have remarkably become an essential part of the business since it attracts many customers.

People have switched to convenience more than that of money, and hence, they demand all needful and fancy items to be within their reach. One of such fancy needs of all time is “Handicrafts”.

It can be beneficial to create a marketplace for buying and selling craftworks online as that would ensure the engagement of both customers and craftspeople and hence will ensure a healthy business.

Platforms like Etsy:

Etsy is an e-commerce website based on the marketplace model that sells unique products in the art & craft, handmade and vintage category and earns revenue from the commission.

Even after having a simple business model, Etsy has got some cool features as mentioned below.

Sellers:

Etsy enables artists to create their shops and add as many items to their shops as they like, add prices and tags and sell it.

Buyers:

Etsy enables buyers to browse unique handmade products from artists and vintage items across the globe.

Essential functionalities that can be fulfilled:

Any Online marketplace will essentially require a set of commonly required functionalities along with add-on features that can be implemented to take this business approach to the next level. For apps like Etsy, essential features may include the following:

User Registration and Profile. Users can create their accounts and log in using the credentials. They can edit their profiles or view their orders, delivery status, etc. They can select for either being a seller or a buyer.

A wide range of categories and items to select from. Your customers can select from a wide range of categories and items, view details of those items, can mark any item as a favourite or discard any item from the list of favorites. They can view prices and add to cart to buy the products they wish to.

A scope to sellers. Sellers can make their own shops and add as many crafted products as they like and define its details and prices and add prices and tags to sell it.

Include Payment Gateway Integration. Your customers will need a way to pay for what they buy, and that method should be as quick, flawless, and secure as possible.

Have In-app Chat. Your customers and sellers can get a podium to chat about the product or can even get support related to the product directly by coming in touch with the sellers directly.

Utilize Push Notifications. Your customers can remain updated with the latest crafts, recommendations based on searches or delivery statuses through this needful functionality.

If you are planning to create an on-demand marketplace to buy and sell crafts, you are at the right door. Let’s Nurture offers custom mobile app development backed with several years of experience.

We are a team of experienced Android developers, iOS developers, Website developers, Project Managers, Business Analysts, and QAs. We are adequately skilled in the on-demand application development and can include features like Chatbot support, Customer analytics, Order tracking, Online support, Instant payments, and separate mobile apps for Sellers and Buyers.

Feel free to contact us directly and our exclusively allocated team will be happy to help you.

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TOP 5 Best Meditation Apps in Australia

According to the Center for Disease Control (CNDC), Adults between the ages of 18 and 44 in Australia were more likely to practice yoga than the older individuals, while practicing meditation was most common among adults between the ages of 45 and 64.

Meditation is an experience of relaxing the body, quieting the mind, and awakening the spirit. According to science, meditation plays a role in both physical and mental wellbeing. It appears to have a positive effect on specific ailments like depression, uneasiness, and sleeping disorder. Other studies have demonstrated that meditation eases high blood pressure and helps in preventing nicotine reliance.

Meditation might be an ancient tradition, but it’s practiced in societies everywhere throughout the world to create a feeling of calm and inner harmony. In Australia, Educators are adding yoga and meditation in classrooms daily for children, while companies are looking forward to conducting yoga sessions for their employees.

Why Meditation Apps are Popular in current time?

Nowadays, with the greater need to diminish stress during our busy schedules and demanding lives, meditation is growing in prominence. There are various types of meditation and mindfulness techniques and all the procedures have a similar objective of achieving internal calm & serenity. A few of the most prominent methods are explained below:

1. Meditation:

Meditation isn’t tied in with turning into an alternate individual, or even a superior individual. It’s about preparing in mindfulness and getting a healthy sense of perspective. By practicing meditation daily you are figuring out how to watch without judgment. What’s more, in the end, you may begin to understand them as well. There are various types of meditation practices:

Mindfulness meditation

Spiritual meditation

Focused meditation

Movement meditation

Mantra meditation

Transcendental meditation

2. Yoga:

Yoga is an extraordinary method to deal with your adaptability and strength. Pretty much everybody can do it, as well, it’s not only for individuals who can touch their toes or want to meditate. A few kinds of yoga are about relaxation. Most sorts focus on learning poses called asanas.

Yoga for flexibility

Breathing benefits

Less stress, calmer

Yoga for better postures

Good for heart

3. Anxiety Management:

Anxiety is the thing that we feel when we are stressed, afraid, or tense- especially about the things that are going to occur, or which we think could occur later on. Anxiety is a natural human reaction that we see when we are in danger. It tends to be experienced through our thoughts, emotions and physical sensation. Meditation is the only way to remove the anxiety as meditation changes the structure and function of your brain. A regular meditation practice not exclusively can reduce anxiety symptoms, it additionally can invert the harm caused by anxiety.

Researchers from John Hopkins University filtered through more than 18,000 meditation studies to decide it’s most effective use and they conclude that meditation is one of the number one methods for anxiety relief.

4. Life Stress Management:

Meditation has turned out to be one of the most famous approaches to relieve stress among individuals from all walks of life. This well-established practice which can take numerous structures and could be joined with many spiritual practices can be utilized in a few significant ways. Meditation can be a quick-fix stress reliever to enable you to turn around your body pressure reaction and physically relax. Meditation can be a piece of your everyday schedule and help you construct the flexibility to push.

5. Job Stress Management:

People in Australia have adopted meditation because it can improve work execution, individual relationship, and well-being. In a normal 9-to-5 workday, only 5 minutes of deep breathing, reflection, and strain discharge can work to diminish feelings of stress and increase overall productivity. The usage of meditation daily has helped many working grown-ups, says Yunha Kim, Founder, and CEO of Simple Habit.

TOP 5 Best Meditation Apps in Australia:

1. Pacifica:

Pacifica is an application for stress, uneasiness, and depression dependent on intellectual conduct treatment, care, and wellbeing. Contained fast exercises near a strong network, Pacifica is planned as a day by day device to help individuals address stress and anxiety at a continuous pace. Pacifica shows you CBT through vivid adventures that consolidate video, sound activities, exercises, state of mind tracking. The incredible techniques you will learn are intended to cooperate to enable you to figure out how to feel more joyful. Pacifica is ranked 4.7 out of 5 in-app stores and in google play store it’s ranked in 4.4 out of 5.

Key features of Pacifica app are:

Daily mood tracking

Daily Reminder

Health tracking tool

Guided journeys

Assessments

Community

Subscription plan

Tools (Health, Meditate, Hope, Thoughts)

2. Daily Yoga:

Daily yoga offers the most experts yoga class plans, 200+ guided yoga, pilates, asanas, contemplation classes in addition to the biggest yoga posture base that suits yogis from beginner to advanced. Daily Yoga not only helps you to stay with yoga every day, yet additionally gives health benefits to both your brain and body. Concentrated in yoga for weight loss, beginner to master, better sleep and full relax, altogether 20 yoga specialists make to intend it simpler and advantageous to yoga exercise and help you add better outcomes from yoga.

Daily yoga app is voted as “Best Yoga App” of the year 2014-2018 by Healthline. It has been awarded as the “5 Addictive Fitness Apps” by the Wall Street Journal. Daily Yoga incorporates the Apple Health App. Users now can share calories consumed and exercise spans to Apple’s health app. Daily Yoga ranked 4.7 out of 5 in-app stores and 4.4 out of 5 in play store.

Features provided by Daily Yoga app are given below:

Class plans for beginners to masters

More than 250 yoga session and fitness programs

Bunch of guided meditation tracks

500+ yoga poses and 37 yoga music

Live voice instructions

New content added each month

Google fit support

Available in 7 languages worldwide

Health track data

Specially designed meditation with an online coach guide

3. Meditation & Relaxation: Guided Meditation:

Meditation and Relaxation is the way to a solid life. With guided meditation, you will profit by being more relaxed, calm, quiet, sleep better and carrying on with an, in general, more joyful life. The Meditation and Relaxation app manages your meditation utilizing the least complex and best-guided care methods. Meditation has been proven to help calm tension and stress, sleep better, concentrate all the more effectively and increases confidence and joy. Meditation will altogether improve your quality of life. Meditation and Relaxation ranked 4.9 out of 5 in-app stores and 4.8 out of 5 in the play store.

Features provided by Meditation and Relaxation app are given below:

Meditation programs:

7 days meditation for beginners

14 days meditation for masters

7 days to meditation to stress relief, focus, better sleep, self-esteem, and happiness

Meditation session of different length for:

Concentration and Focus

Sleeping better

Loving yourself and others

Forgiveness

Body Scan

Calm

4. Relax with Andrew Johnson Lite:

Relax with Andrew Johnson lite is the ideal method to loosen up and de-stress, and it additionally has had incredible accomplishment in therapeutic settings. The app shows relaxation techniques which have assisted with me, pain control, sleep deprivation, post awful pressure issue, and numerous other stress symptoms. Andrew Johnson is a Clinical Hypnotherapist situated in Ayrshire on the West Coast of Scotland. His best selling range of Self Help CDs and MP3s have helped a large number of people everywhere throughout the world regain control over stress symptoms, addictions, and bad habitual behavior. Andrew is also chief of Training Toolbox, a UK training company committed to instructing peoples adapting abilities, treatments, and fundamental skills techniques. Relax with Andrew Johnson Lite ranked 4.8 out of 5 in-app stores and 4.3 out of 5 in play store.

Features provided by Meditation and Relaxation app are given below:

Daily reminder

No.of meditation programs

Community

Self-help recording

5. Calm:

Calm is a globally prominent application for meditation, sleep, and relaxation. Calm is the #1 ranked application on App stores, for meditation and mindfulness, it has 100+ guided meditation activities like manage anxiety, stress, breathing exercises, master classes, relaxing music, stretching exercises, and better sleep. Calm is such a great application that it is recommended by top psychologists, therapists, and mental health experts in Canada as anxiety or stress influences one out of every five Canadians in their lifetime. In Calm, guided meditation is available in different lengths of 3,5,10,15,20,25 minutes so you can pick the ideal length to fit with your schedule. The calm app was awarded as the best app in the app store for the last two decade and according to the Center for Humane Technology it was listed as the “Happiest app of the year”.

Key features of the Calm app are:

Hundreds of mindfulness topics

Sleep stories

Track your progress

Breathing exercise

Daily calm program added

Calm Masterclass

Calm body

Soundscapes

Unguided timed meditation

30+ soothing nature sounds and animation

Subscription plan

Let’s Nurture is an ISO 9001:2015 certified IT services provider offering end-to-end solutions in Guided Meditation App Development and custom web and mobile app development services for businesses of any size, ranging from startups to enterprises. We have expert and experienced android app developers and iOS app developers, and furthermore, we have a team who involves in Wearable App Development provides expert wearable solutions to our clients globally, which results in the overall boost-up to the IT business.

Want to develop the best-class Meditation app with unique features? Feel Free to Contact Us now.

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How Virtual and Augmented Reality Will Evolve and Impact Society in 10-15 Years

While we are constantly reminded that we have made numerous strides in technology over the last few decades, our actual ability to notice the changes that have occurred is minimal. This is because it doesn’t happen all at once or suddenly, but rather at a gradual pace that is hallmarked by small spurts. As we improve and adapt our technology, we don’t characterize them as revolutionary, except save for a few monumental breakthroughs.

For instance, our Wi-Fi speeds and availability have gradually increased, consumer trends shape functionality, and our smartphone devices change designs ever so slightly from year to year. Yet, we have gone from dial-up internet to a version of the internet that has incredible speeds and is accessible from almost anywhere in the last 15 years. The same goes for virtual reality, a concept that a few decades ago, only existed in science fiction literature. Now? It is evolving and will impact our society in the next 10-15 years and here is how.

Understanding What Virtual Reality & Augmented Reality Are:

Before jumping into how these two concepts will evolve and impact us, it is important to understand what they are and how they differ from one another.

Augmented Reality: this is an interactive experience of a real-world environment that superimposes a computer-generated image on the user and their view of the real world. Essentially, the objects in the real world are enhanced by computer information across visual, auditory, haptic, and olfactory modalities. An example of this would be Pokémon Go’s AR mode, which places the Pokémon you are capturing into the image that your camera is viewing, so the real world can be seen behind it.

Virtual Reality: this is a simulated experience that can be entertaining or educational and is a computer-generated simulation of a three-dimensional image or environment. This environment can be interacted with in a physical or “real” way by a person who uses special electronic equipment such as gloves fitted with sensors or a helmet with goggles. A commonly cited virtual reality system is the Oculus Rift and the HTC Vive, both of which are major sellers in the virtual reality market.

Another type of virtual reality is immersive, which essentially is a three-dimensional image that surrounds the user. It is often of a computer display or system. The main difference between virtual reality and augmented reality is that virtual reality replaces your vision and augmented reality simply adds to it.

How is Virtual Reality and Augmented Reality Being Used Now?

Unsurprisingly, the largest use of virtual reality and augmented reality is in the video game industry, where Oculus Rift headsets and HTC Vive Goggles are being used to create new user interfaces for old games like Elite Dangerous and Skyrim. However, it’s also being used in other industries as well like

Aviation: virtual reality training is used to add an attractive alternative to living training with expensive aviation equipment. Pilots can virtually train for dangerous situations, to help them prepare for the live thing if it were ever to occur.

Military: The military can conduct virtual raids to avoid putting lives at risk. They can also train against virtual opponents, increasing efficiency, combat prowess, and reaction times without heading to expensive training grounds.

Medicine: Surgeons can train with virtual tools and transfer these newly found skills in the operating room. It can help make doctors faster and eliminate costly mistakes in life or death situations.

Mental Illness Treatment: virtual reality can be used in treating post-traumatic stress disorders for veterans who need to confront challenges in a controlled environment. It can also help individuals who need behavioral therapy for phobias.

How Will VR & AR Evolve?

As VR & AR become more prevalent outside of the entertainment industry, we are going to see it evolve to fit into corporate business solutions, into the retail industry, and even into real estate. It is also going to impact our education system, as it will cause us to challenge and ask hard questions like how does one deal with those who have lost contact with reality and how do we help those who can no longer tell the difference between VR and real life? If VR and AR evolve so far as to allow us to fully live in virtual reality or society, then questions about how this will change our societal rule set are going to arise. We will begin asking questions about concepts that seemingly only exist in science fiction like we did when VR was written about decades ago.

For now, though, VR and AR will impact us in the following ways:

Virtual reality in the corporate environment will make communication amongst cross-office teams more real, and more immersive as teams will be able to interact face-to-face around a virtual table. Beyond this, training and hiring candidates can be done on masse through interactive 3D tutorials, minimizing and streamlining how time-consuming training is. Plus, a business can offer an unparalleled experience of their products to customers.

In the retail industry, trying before buying will be feasible and shopping for a new product will be easier than ever as you will have access to a comprehensive visualization of everything you need to know about it. Online retailers will be able to provide an interactive shopping experience, and there will be less abandoned carts as consumers can see how products look on themselves.

With real estate, you will be able to see how a home looks with 3D generated furniture, allowing you to truly envision how your home might look. Properties will be marketed better to meet the unique preferences of buyers, and you will no longer need to physically visit properties to understand what each space offers.

It is without a doubt that technology has been changing how we operate, but with the case of virtual reality and augmented reality, it’s going to completely change how we navigate our professional and personal lives.

Let’s Nurture, being the Top Augmented Reality (AR) App Development Company provides expert app solutions to our clients globally. Virtual & Augmented Reality Application development leveraging AR technology gives users an immersive experience into 2D and 3D graphics, video, and audio for a customer’s preferred brands as well as in-game development. It will evolve as a big IT Business Booster and the Impact the Society in 10-15 years.

For more details and queries, Feel Free to Contact Us now.

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Download Whitepaper on Conversational Commerce from Let's Nurture website to understand and know more about The era of Bots & UI less experiences.

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Edtech Concepts Transforming The Lives Of Africa’s Next Generation

Technology in education has changed over the years. Classroom learning ways have made learning simple. According to a recent stat report, funds are being invested in Edtech sectors of Africa to bring a change in the educational ecosystem. Cape innovation technology initiative has launched an open Edtech innovation cluster in Africa.

Its main aim is to collect the best Edtech startups and companies that’ll help to work on educational problems in Africa. Sparkschools and UNICEF are also doing their bit to change the concepts of learning in Africa. Sparkschools has raised an amount of USD 9, 000,000 for high-quality education in Africa.

Transforming the Educational Setup:

Augmented Reality and Artificial Intelligence (AI) are two technologies that are making a way in educational setup. Its revolutionizing simple learning ways through mobiles and tablets in Africa.

Let us look at Edtech Concepts that are Changing the Educational Scene in Africa:

Xander Educational App:

Xander has been specifically developed to suit the educational needs of young African children. It addresses numeric and literacy skills for children who are not able to access mainstream educational apps in Africa. The app is easy to access and it is not so expensive so every young child can use the app for educational purposes. The app is small in size but its reach is great. It can be accessed from any region of Africa and cost wise also it’s cheap. It is designed keeping in mind the young minds. The interface is simple so children can access this educational app on their own.

Snapplify:

Snapplify is a content and media technology company that caters to mobile publishing and content distribution. Its app has a simple reader interface that lets you read large content without any strain on the eyes. It allows children to read, integrate and learn properly.

It also allows reading books on android Smartphones or tablets. The best part is anyone can read from the app at any place. There is no specific access required for reading. It is good to increase the vocabulary power of children. Reading is a good habit that should be inculcated from a young age in children.

Beblocky:

Beblocky uses the AR technology that powers the robot into the real world. Blockybot uses a specific bot type programming that enables the children to stack together all the programming components. The children can stack action, events and different components that’ll help them to develop and learn new skills. The robot combines different features of blocks and actions that make the learning process interactive and fun. Beblocky is a programmable friendly robot that can help children in their learning process. The best part is there is nothing technical, it’s easy to use and the interface is simple.

Wethinkcode:

It is a training program for people who are aged 17 to 35. It caters to training that helps to fill up the tech skill gap of unemployment in Africa. The program is delivered as a learning system that helps students to learn about special skills of employment. It helps them to develop new skills that are future proof. It helps them to get trained for new technologies and updated versions. It is the best route for training and skilled learning. The best part about Wethinkcode is it’s a free training program so students with a low-income group can also get trained for the future and get employment opportunities.

The startups that are Making a Difference:

– Student hub

Hertzy Kabeya started this student-based platform in 2015. This simple E-com platform offers smart technology to educational institutions, students and Government in Africa. It also publishes eBooks with added resources for students to make them learn better. The startup also helps students connect with authors and publishers of the book. It assists students if they are stuck with any subject matter.

– Obami

Obami Founded by Barbara Mallison, this startup is based in Cape Town. It is an online learning and communication platform that brings together teachers, individuals, and students. It provides a unified learning experience to students that help them to understand things in a simplified way. It lets students and teachers discuss new resources and lessons. It helps to connect students globally and that is an advantage of this startup. The interface is inspired by Facebook so it integrates social media style as well. Business Insider also named this startup as the top 20 companies in the world.

Technology Changed Concepts:

Technology has changed the educational prospects of Africa. Through educational apps and startups, students can connect.

This is bringing a promising change in educational technology and is helping students adopt new and innovative ways of learning. The future is great with many startups and educational apps making way for students of Africa.

Edtech concepts help students to grasp and learn easily. Its also making a difference in the lives of children who can’t afford costly studies. Edtech is helping them in each possible way. Edtech is accessible and provides a simple and comprehensive approach. With Artificial Intelligence and Augmented Reality integrating with Edtech, the future looks bright for students of Africa.

Modernization of technology creates a huge scope for the Education sector among the lives of Africa’s next generation. Parents and Teachers wanting their kids to learn and have fun at the same time – Educational App development and mobile apps are the answer to such requirements.

Let’s Nurture, a leading custom mobile app development company delivers a highly customized On-demand teaching platform with personalized accessible and real-time solutions for our clients in the education industry leveraging custom education app games development.

To get a free quote for your Educational Game App Development requirement, Feel Free to Contact Us now.

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Femtech - The Segment With Enormous Unexplored Potential

There is no specific female-centric market or company, which deals with a women’s need. But, with Femtech the scene has probably changed.

Femtech (Or Female technology) is a concept applied to a category of software, diagnostics, products, and services that use technology which often focuses on women’s health. This sector includes fertility solutions, period-tracking apps, pregnancy and nursing care, and reproductive system health care.

It is ditching the taboo that is associated with women’s health. Femtech was started keeping in mind the ladies centric approach. It will not only enable brand loyalty but will also inspire future generations.

The Global Reach:

By the year 2025, There will be more than 1 billion women who will experience menopause out of the population of 8 billion around the world.

About 75% of women experience menopause symptoms like hot flashes and night sweats. This can reduce the quality of life for a woman and she may also feel moody.

According to recent research, it was estimated that women experience menopause symptoms 121% higher than the utilization of total health care resources. It also affected the overall work productivity of women.

There is an additional burden of menopausal women experiencing VMS that is approx 660 billion dollars globally due to loss of productivity. The combined total loss of productivity is more than 810 billion.

The Common Symptoms:

Menopausal symptoms are also associated with other conditions in the body. When the estrogen levels fluctuate in the body, it affects the heart as well. It also affects the muscles and results in overall cognitive decline. If the hot flashes are persistent, it increases the overall risk of developing cardio disorders in the body.

It also affects the bone. In fact, the average bone density of women decreases after the age of 50, it’s faster as compared to men. Menopause is not only a biological transition in the body but it is also a warning sign of chronic illness in a woman’s body. This is leading to increasing burden o healthcare globally.

Some Secondary Conditions of Menopause:

Women face a lot during menopause. An emotional burden makes them vulnerable to changes as well. Most women suffer silently on the issue and don’t even speak. Even developed nations fail to deliver the proper support for the problem of menopause.

In another recent survey, it was revealed that out of 60% of women who receive medical attention for menopause, 75% are left untreated. Self-treating can harm to an extent and most women resort to self-treating ways. Healthcare systems around the world lack that kind of medical attention that is required for treatment of menopause.

The Change in this Direction:

Women in their 40’s and 50’s are tech-savvy so they want a change in healthcare-related issues of women. Women know how to balance their life be it personal or professional. There has been a significant use of smartphones over the years. Digitalization of technology along with health is a strong issue today.

Femtech is constantly evolving, and innovations are being introduced in this area of healthcare to provide great support to problems related to menopause, periods and pregnancy. In the first quarter of 2019, there was massive funding in this sector so there is a change in this direction and a positive one.

Hormone therapy can give symptomatic relief from VMS but it can also increase the risk of stroke and cancer in the body. Bioidentical hormone therapies also have certain side effects. The Femtech industry has brought a positive change in menopause management. Through digital startups and health integration, women’s healthcare concerns will further change.

Femtech Companies that are Powering Women’s Healthcare Management:

– Rory

Rory started as women-centric health care company that costs 15 dollars as consultation fees. The best part about the company is it can make a personalized treatment recommendation. They recommend different treatments to women according to symptoms. The recommended treatments are valuable for hot flashes, sleep, vaginal dryness and loss of eyelashes.

They provide both OTC and prescription medicines according to your symptom of menopause. The cost of medicine is inexpensive so it is quite affordable as well. They deliver the medicines to woman’s addresses discreetly and quickly, so it is safe. The cost of medicine by this startup company starts at $13.

– Genneve

Genneve launched an online assessment for menopause and online telehealth clinic for the betterment of women. Women can take a telehealth appointment via video chat with the healthcare doctors in their particular state. Most doctors that provide this menopausal assessment are certified by the North American menopause society.

The company also provides video consultations to women for a set price. The company provides curated content along with nutrition advice for lifestyle consultations. The company was earlier an online content publication but now it only sells female healthcare and feminine products.If you want a personalized consultation on menopausal issues along with lifestyle recommendations then this is the perfect option for you.

New Technology Integration:

There has been integration with technology as well. A Silicon Valley startup menopause.ai helps to understand women’s health in a better way and also gives personalized OTC solutions for menopause problems. Women are open about feminine health problems today, be it menopausal health or breast care.

Femtech startups have made things easier for women. They no longer rely on traditional ways for treatments. Hormone replacement therapy can have side effects on the body. Recommendations from these startups can help to provide feasible health solutions to women without side effects.

The stigma that is associated with menopausal health has to be changed. Women and companies need to come in open to support the issue. Digital solutions can surely change the way things are taken care of.

Technology integrated with personalized approach can help many women deal with the problem of menopause. The biological transition will change the health care sector for sure at least for women.

Let’s Nurture, being an award winning ISO 9001:2015 certified custom mobile app development company offering end-to-end health and wellness solutions for healthcare industry like REVITA5 and Medcheck. Our approach towards health and wellness app development and mHealthcare solutions is enhance lives of the global community and overcome the similar issues being faced as of today.

For more details and queries, get in touch with us.

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If you happen to be part of the Food & Beverage industry or You are looking to do social media marketing for your restaurant or café feel free to download an exclusive social media calendar copy from Let's Nurture website.

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Voice Search and Automation: How It Is Impacting Traditional SEO

As we continue to move towards a completely hands-free digital world, how we choose to find, search for, or inquire about information using our digital devices, is changing. By the time next year rolls around, almost “30% of website sessions will be conducted without a screen” according to Forbes, as voice-only search becomes the new norm. This will drastically impact current SEO techniques, as voice search and automation will change how content is written, will impact ongoing SEO efforts, and it will narrow down target markets.

The Regions Where We Are Seeing the Most Impact Within SEO

Local Businesses Are Seeing New Opportunity.

According to Marketing Tech News, about 22% of voice search users are engaging with voice search to find local businesses near them using the “near me” search feature. This allows you to simply use your smartphone’s GPS, voice search “____ near me” and watch as the results pop up. You can search for anything from fast-food restaurants to specific stores to local chains. This provides ample opportunities for smaller businesses that would likely have little to no chance to appear on the first page of Google. How? Smaller businesses can drive awareness to their business by using comparison sites and local site directories to make their presence known without spending large amounts of their budget on traditional SEO techniques to rank on the first page of Google.

Content Must be Catered.

The content that is created for businesses will need to be optimized for customers and not search engines. When customers use voice search to find information, they will be using everyday language and slang rather than marketing jargon and as such, the content needs to reflect how your customers talk about your business. Otherwise, they will not be able to find you.

Semantics Matter!

When we talk about SEO, the topic often revolves around keywords, but there are also specific patterns to searches that occur. Google is working to deliver search results based on what someone is looking for and not just on the keyword. This is called semantic search and is becoming more important as voice search becomes normalized. A good example of a semantic search, where Google understands you, is when you are looking up movies in a specific city. You would say, “movies in New York (or whatever city), and Google likely knows that you want movies and times within that city, not movies about that city. Semantic search is critical going forward as people are going to use more conversational language in the searches they use and brands and businesses need to account for this.

Parts of Content Creation Will Become Automated.

Getting the most out of your content is critical in generating engagement, interest, and revenue while minimizing costs. One way of doing this is by automating parts of the content creation process, using machines to generate the content supply and then using the human touch to ensure the content is relevant for its intended use. Another part of this would be using machines to translate content or find the content in the user’s language when they access your website or blog. In automating part of this process, you can ensure that the customer is always receiving tailored content.

Your Website Must Be “Mobile-First”.

To put this simply, if your website looks wonky or doesn’t load quickly on mobile devices, you will lose out on customers and your rankings will plummet as a result. Having a mobile website is a must, especially with voice searches being predominantly done on mobile.

Our Digital Marketing Team can optimize your website and your content to make way for voice search. We can also help you gain and increase visibility on search engines. For more information, Feel Free to Contact Us now.

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How Fintech is Helping African Nations Come into the Mainstream

Over the last decade, the Fintech landscape has grown by an annual rate of about 24% across developed nations within Europe, North America, and Asia according to an overview of market developments by EY.

As this growth has become amplified, we see Fintechs proving to have a considerable impact on the financial industry in the way of innovative, customer-friendly solutions that offer greater flexibility than current options provided by traditional institutions. While this works in developed nations, where the customer base wants flexibility, in underdeveloped nations like Sub-Saharan Africa, there is massive potential.

Here is how Fintechs are helping African Nations transition from being unbanked or underbanked to financial inclusion.

FinTech’s Are Providing an Alternative to Cash.

The biggest alternative to date is the mobile application, M-Pesa, which is a mobile phone-based money transfer, financing, and microfinancing service that was launched back in 2007.

It allows individuals to deposit, withdraw, transfer, and pay for goods and services with their mobile devices. When an individual sends balances, they use a PIN-secured and SMS text message to other users who can then redeem them as regular money. While there is a fee for sending and withdrawing money, it is small. This banking service is branchless, as banking agents are found at retail outlets or as airtime resellers, rather than as actual bank tellers.

African Citizens Gain Access to Fraud Prevention Using ID Verifications.

There are several spaces and regions within Africa, where intermediaries are inefficient, corrupt, and commit all kinds of financial crimes like fraud. An open ledger would not only replace intermediaries, but it can also increase transaction efficiency. Corrupt individuals would never be able to delete or remove transactions as ID verification would be used to track every transaction in existence.

The Blockchain is Being Used for Transparency.

With an open ledger like the Blockchain, all transactions would be recorded and be accessible to the public. This would allow individuals, companies, and departments to monitor their own funding, wealth, and investments without fear of crooked money coming in or out.

Citizens Receive Protection from Local Currency Fluctuations.

There are close to forty-one different currencies that serve the entirety of the African continent, and many of them are not easily converted from one to another. Plus, for anyone wishing to do business in Africa with these currencies are going to find that their value is quite volatile. For local citizens, currency fluctuations pose a real problem when it comes to buying and selling goods and services. Fintechs look to provide protection from local currency fluctuations by bringing in the blockchain and expanding access to finance via cryptocurrencies.

Fintechs Are Providing Alternative Credit Scoring and Lending Options.

While most Fintechs have been focused on bringing digital finance options into Africa, the next wave of Fintechs will be looking to bring critical services to the unbanked populations; namely lending, insurance, and wealth management. Fintechs are looking at bringing through alternative credit scoring and lending solutions to people within Africa who need to access loans and insurance policies, such as farmers and small business owners. With alternative credit scoring and lending, blockchain will reduce transaction costs and intermediation costs, helping citizens bypass the use of third parties or expensive verification checks.

While the three main markets for Fintech in Africa are Nigeria, South African, and Kenya, there are other Fintech markets growing in Uganda, Ghana, and Egypt which are focusing on providing specific financial services in investments and insurance. With this said, it is safe to say that space is going to continue to grow at an exponential rate as the rate of innovation continues to skyrocket.

To know more in details, Let’s discuss!!

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Up & Coming IoT Use Cases for Canadian Dwellings

While the Internet of Things has been creating a buzz across all sectors, including healthcare, workplace safety, and mental health, it has also been creating a lot of hype within the home appliances sector; primarily around smart home automation. Not only are the daily lives of families being made simpler, more efficient, and more comfortable, IoT networks in Canadian dwellings are completely changing how people live their lives. Being able to turn on your air conditioner before even stepping inside, to having your morning coffee brewed before you get out of bed, to listening to weather updates via voice-activated assistants while prepping dinner, are all fantastic innovations of an IoT smart home network.

But, what about enabling other areas of the home, like using smart snow removal machines during winter and incorporating a smart gardening system in the summer? Yes, those are viable options too and part of our list for up and coming IoT use cases for Canadian dwellings.

6 Smart Systems for Home Use That Are Sure to Be Well Received:

IoT Enabled Smart Garages:

Smart garages are not that far off, considering we have plenty of smart garage door openers at our disposal. A smart garage system would allow the driver to effortlessly control all aspects of the garage from both the inside and the outside of the space. You would be able to control the garage door and all electrical components that go into moving it, provide vehicle security when your vehicle is parked inside, and even include vehicle tracking so you know at a glance whether your vehicle is parked in the garage or is out and about. A smart garage system would require several components, including an Arduino Board, GPS tracker, Sonar Sensor, Laser Data, Motion Detector, Security Alert System, a 360-degree camera, two reflectors, a receiver and transmitter, and a laser shield. The system would be attached to an Android or IOS app that would allow you to open and close the garage, check security, and track the vehicle.

IoT Enabled Smart Gardening Systems:

While gardens are usually manually operated, an automated or smart garden would allow the user to monitor moisture levels, humidity levels, and overall temperature. The IoT system would check the moisture content of the soil, the intensity of sunlight, and process the data and send it to your notification system, most likely a smartphone. Components required to build a smart garden system would include a soil sensor for all of your plants, a Bolt IoT (allows you to control your devices), an LDR, Male/Male jumper wires, a mobile charger, and female header pins. You could also build a smart gardening system via a network module, which can be seen here.

IoT Enabled Smart Home Automation Systems:

This includes a wide range of devices within your home that is connected to the IoT network and enabled to act, reliably. This could be your smart coffee maker, your lighting system, or your washer and dryer. Home automation is also present in security and monitoring, such as video doorbells, security cameras, and door locks that automatically detect threats and act by sending alerts to homeowners. You can also automatically log network diagnostics for your cable television or Wi-Fi networks and use a smartphone application to troubleshoot and monitor their network health.

IoT Enabled Smart Kitchens:

Our kitchens will inevitably become quite smart, either by the way of electronics that chatter to one another or through appliances that provide us with information like the freshness of food items (smart fridge) or information on food mindfulness (Vessyl and Hapifork Utensils). As of right now, there are a plethora of smart devices that you can use within your kitchen to make it “smart” – think inventory devices like Neo, that hold dry goods, measures how much is left, and provides you with nutrition content of each service and automatically refills itself by placing orders through your specified online delivery service.

IoT Enabled Smart Snow Removal Machines:

Permitting that IoT continues to be advanced, we could see autonomous snow removal machines that manage both snow and ice removal on private properties like home dwellings. They would simply use a geo-map of the area and a GPS to get the job done and include a sensor in them so that if any object approaches them, they will stop moving and stay put until the path is clear.

IoT Enabled Smart Lawn Mowers:

Very similar to smart now removal machines, smart lawn mowers will also have a geo-map placed in them, sensors to detect obstacles, and a GPS that allows them to track their movement. They would simply be given the command to head out, and once in motion, use the geo-map to mow the lawn. Once the job was done, they’d come back and turn off. A timer could be used to help determine the length at which the mower runs for, or it could be programmed to only run through a certain area once or twice, before automatically retracting back to its starting position.

If you are looking to get a free quote from the best IoT company in Canada, then please contact us now for best-class IoT solutions.

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Virtual Reality Creating New Entrepreneurial Landscape in Dubai

The ability to transport yourself to a distant location and experience new and thrilling sights from the comfort of your own home has exploded since bursting onto the global scene back in 2014. Yes, virtual reality has become one of the most revolutionary innovations in the past decade, presenting numerous opportunities to small and medium-sized businesses as well as startups, to level the playing field and bring something new to audiences around the world.

This digital technology is changing how people live, work, and play in the UAE, enabling a new entrepreneurial landscape to emerge. Several entrepreneurs within the UAE have already made their mark on this VR market, providing VR catered experiences for businesses, mental health applications, and even digital solutions for top brands like Mercedes-Benz and Canon.

6 VR Businesses That Started In This New Entrepreneurial Landscape:

Giga Works:

Karim Saad, a Lebanese entrepreneur, decided to bring his passion for virtual reality filmmaking to life by establishing Giga Works. While he founded the company entirely on his own, he used virtual reality experiences that incorporate storytelling to get it to truly take off. One of his first projects was for Rainbow MIlk, a dairy corporation, in which he transported their clients to a dairy farm as part of a marketing endeavor for the company. Now, Giga Works is engaged in numerous marketing projects for clients across the Middle East. The company is best known for its Dubai Skiing Experience, which is a 360-degree VR program that allows customers to experience the indoor ski resort, Ski Dubai.

Pixelbug:

This company has quite an extensive portfolio, working for some of the largest companies in the world. Pixelbug offers virtual branding materials to clients who want to boost their audience engagement. Clients of Pixelbug include Samsung Gear and Oculus RIFT. They also have their AR application called ColorBug which allows children to play with coloring books in a whole new way.

TakeLeap:

This company has more than 200 clients across numerous industries, bringing user-driven VR experiences of all kinds to clients. From creating virtual spaces that allow homebuyers to see and experience different properties in the real estate market, to transforming employee user training for workplace environments that have dangerous occupations. Workers can still get the first-hand experience within a 3D virtual world.

Sfearia:

This business is all about using therapeutic VR experiences to help individuals face their mental health challenges head-on. As of right now, the VR application helps individuals who suffer from claustrophobia by pairing fear exposure with relaxation techniques. The application can be used in your own home which helps fight social stigma, helps customers save money, and allows them to embark on their journey of improvement at their own pace.

BSocial:

This company connects brands through customized digital solutions and has had some of the most prominent clients in the world, including Mercedes-Benz and Canon. They were one of the first Arab developers to create virtual applications for Oculus devices and even created a virtual platform to allow users to experience the sights of Mecca through Experience Mecca, a VR application. Within the first year, the Experience Mecca application had over 165,000 downloads.

Kiyany:

This startup brings immersive storytelling to a whole new level for communities across the globe. While it is best known for its interactive visual media projects, the company has worked on a wide range of virtual reality projects as well and is focused on developing 360-degree VR content. The most notable work is Flash, the first-ever VR short film created in the UAE.

Want to know more in detail? Let’s discuss it!

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How Wearable Technology is Increasing Workplace Safety?

While we have mostly seen wearable technology in the form of fitness trackers and smartwatches, the technology covers a broad spectrum of device types and purposes. For instance, they can be found within accessories like eyewear or they can be integrated into clothing pieces to monitor an individual’s vitals. Wearables can perform basic computing tasks, or they can provide sophisticated tracking metrics on heart rate, fatigue, calories burned, and stress. The impact that wearable technology is having is powerful and extensive, bringing new untapped opportunities across several industries including workplace safety.

What Is Considered Wearable Tech in the workplace?

When we look at workwear, we see plenty of personal safety equipment in hard hats, safety glasses, flame retardant vests, and high visibility gear. But when we look at how wearable technology can improve these items, we see safety glasses with a heads-up display, hard hats with sensors, and high-visibility gear with wearable technology threaded throughout that monitors things like cortisol levels and tiredness. What this does is take personal equipment that the employee is responsible for wearing and utilizing and turning it into personal safety equipment that watches out for the employee. Essentially, it allows for there to be more visibility on the employees, as professionals can track the data and send for help if it is needed.

What Are Some Use Case Examples of Wearables Being Used for Safety?

Personal Gas Monitors: Wearable technology can be placed inside these gas monitors and data can be sent over the network to another party who can monitor the information that the gas monitor is collecting. This can help protect the individual wearing the gas monitor as the other party who can read the data, can warn the individual if they are in danger based on the data being sent back and forth.

Radio-Frequency Identification + Machines: Another use is with workers who are at construction sites or are inside mines, as wearable technology can be used to monitor the interaction between radio frequency identification (RFID) on employees and the interactions they have with machines (equipment). Essentially, an RFID chip with wearable technology is inserted into an individual’s hard hat or on their vest and it measures how often and how close a worker gets within a certain number of feet to equipment. This data can be used to determine if there are “near misses” between employees and equipment. This ends up helping the company create a hazard analysis, get a baseline between interactions, and then manage unwanted human-to-machine and machine-to-machine interactions.

Using Wearable Tech on Construction Sites for Fatigue: Wristband-type biosensors can be used to measure an employee’s stress, risk perception, physical demands, and fatigue. This is measured through how one’s head moves up and down, whether their eyes closed and for how long, and how straight they walk. If data comes back and it states that a worker is fatigued, they can be pulled off the construction site and told to rest, preventing any serious risk to all employees on the site.

Wearables Can Provide Risk Assessment for Musculoskeletal Disorders: Those who do manual work or those who sit for long hours at their job are at a higher risk for musculoskeletal disorders due to poor posture and tough working conditions. Wearables can provide a way to measure the risk of developing musculoskeletal disorders and create ergonomic checklists to help individuals who are at risk.

The only current problem associated with wearable technology in the workplace is related to privacy concerns. Employees are less likely to take to the idea if they believe that their productivity levels are being monitored or that their data will be used in other non-consented ways. The key with this is for companies to be transparent about how the data will be used, offer employees the ability to opt-out of using wearables, and provide a self-assessment program so that workers can see how the wearables are helping them.

Looking for increasing workplace safety with using wearable technology? Feel Free to Contact Us now. Our expert team of wearable app developers and consultants provide expert wearable solutions worldwide.

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How Do Chatbots Benefit Businesses And Marketers? What Do Your Consumers Expect From The Bots?

According to the compounded annual growth rate (CAGR), the global chatbot market is projected to account for $1.23 billion by 2025.

Tools designed to simplify the interaction between humans and computers have hit the markets recently – the chatbots.

It is an Artificial Intelligence (AI) based software that can simulate conversation with a user in a natural language through messaging applications, websites or mobile applications.

These are the upcoming most promising and advanced expressions of interaction between humans and machines.

Running a productive business requires lower overhead and high profits, and this is the tool that fulfills this requirement and thus, is gradually gaining popularity in business, but yet to become indispensable.

Benefits that consumers expect from the Bots:

Several businesses have already implemented chatbots and a lot much planning to integrate this strategy into their business growth plan. But here comes up questions!

Are the consumers welcoming this new technology?

Are they expecting their digital partners the same way as you have planned for your business?

Customers do prefer chatbots serving them with instant support rather than communicating with a customer support agent which sometimes becomes tedious. No one enjoys waiting for their turn.

The bots can be extremely smart and intelligent yet not pretend to be human, and that’s fine!

Respondents expect the bots to be easy and fun to talk to. Smart assistants with artificial intelligence are dramatically changing businesses. Simultaneously, from a consumer’s perspective, the consumers would always prefer personalized replies over an automated response.

Boost Your Business:

There’s a rising inclination of consumers towards the use of chatbots. More and more businesses are on to progress the development of AI for their success. Better chatbots mean better time-saving solutions and cutting labor costs.

The chatbots have gained an edge over standard services in terms of intelligence. The consumer-based businesses to witness massive increment with the use of these AI-based Chatbots.

Chatbots can provide personalized customer experience and services as those of humans.

This also helps in accurate analysis of a large number of consumer insights.

Natural Language Programming (NLP) assists in providing a human experience and making chatbots interactive.

Increase your sales:

Now you can harness the power of chatbots to increase your marketing and sales. Marketers are constantly engaged in finding ways to drive business through digital means. Chatbots serve as the perfect way for this.

This is the future of brand awareness.

Indisputably, chatbots and virtual assistants are the future of marketing and customer support, highly prone to offer innumerable opportunities for your brand.

The assistance provided by chatbots when it comes to customer decision reduces time scanning through search results, and in turn entails fewer steps to complete a purchase, consequently resulting in lesser decision points where a customer could change their mind

Since the generations ahead are increasingly moving towards digital technology, you can be sure that businesses will also adapt to the same.

Driving results in marketing and sales mean connecting with customers and clients on more than just the surface level.

Why choose Let’s Nurture?

Let’s Nurture is a leading Chatbot development company offering various solutions for 10+ years. Our experienced team of Chatbot developers and consultants understand the pain points of clients and ensure to add business value by delivering the best interactive chatbot solution that can automate customer interaction on your website and social media channels by developing NLP powered Chatbots tailored to your specific requirements.

To know more about Chatbot App Development, please contact our business development team now.

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How You Can Use Outsourcing to Grow Your Business

While there is a common misconception that outsourcing is only for large businesses that have massive streams of revenue and workflow required to make outsourcing worthwhile, it should not be discounted that small businesses can also benefit from outsourcing non-revenue-generating tasks. When these types of tasks are outsourced to other companies or countries, small businesses can avoid having to recruit more in-house staff, save money by outsourcing for less money than what it takes to get them done in-house, and they can improve the overall performance of their team. With less non-revenue-generating tasks to focus on, small businesses can turn their attention towards amplifying profit margins.

How to Choose Which Tasks to Farm Out?

To determine which tasks can be outsourced, you must know what your business’ strengths and values are and identify your core competencies and capabilities as a company. If you are a small business that focuses on product design, you should not outsource design activities or any work done by your internal design talent. Generally, the type of tasks that you want to outsource will fall into three general categories, specialized knowledge, highly repetitive tasks, and areas that require executive expertise (top talent).

4 Areas of Your Business You Can Outsource:

Customer Care: Almost all companies need customer support in some way or another but would find that renting out an entire office building for customer support employees a drain on resources. If you outsource call-based customer support to a company that already has this infrastructure in place with the right management process, hiring process, and training capabilities, then you can save money. However, make sure that you have a flexible contract if you go this route.

Highly Skilled Talent: If your business requires certified and degreed individuals, using offshore talent is going to net you the expertise that you need at a much lower cost. Someone who is hired from another country is more than likely going to cost less than hiring someone in-house and ensuring that they are properly trained and retained. Plus, you can access a larger pool of industry experts!

Payroll & Taxes: Unless you are an accountant, when taxes and payroll duties come around, you are probably not very thrilled at needing to sit down and wade through all the paperwork. Payroll is one of the most commonly outsourced tasks as you can save a small bundle in getting another company to handle it who only handles payroll. Not only will they do it right, but they will have the facilities set up to get it done efficiently. The same goes for taxes, although you may not save as much here, you can avoid the nasty yearly headache of slogging through deduction decisions.

Administrative Duties: Things, like answering emails, making phone calls, and setting up appointments, take up a lot of time. By using a virtual assistant to handle these tasks, you can focus more on the tasks that generate profit and growth and less on the tasks that suck up all your time.

To make outsourcing effective, you must have clear goals that will be specific about your intentions. If you are trying to cut overhead or trying to free up resources for a specific project, then outsource the workloads related to those areas. Other than this, define what your idea of success is and decide on which metrics and benchmarks are key performance indicators of your success goal; as these will be used to see the benefit that outsourcing is providing you. For instance, if you are outsourcing creative design work, the turnaround time and the invoice amounts will be critical in determining if you are on the right track towards success.

Outsourcing can prove beneficial to any kind of business. Most of the time Outsourcing partners tell us that finding the right provider is the most important job in IT Outsourcing Services and to that we say, your search ends here. If you want to grow Your Business, feel free to contact us now.

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Cost to develop a Custom CRM Software Application

CRM is now expected to reach more than $80 billion in revenues by 2025.- says Superoffice. If you want to know the exact Cost to develop a Custom CRM Software Application, Feel Free Contact Let's Nurture now. We can help you to develop best-class Custom CRM Software Application at an affordable price.

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Revolutionizing Healthcare Platform by Let's Nurture

Revolutionizing Healthcare Platform by Let's Nurture. The best part about having a doctor consultation platform is to have your doctor right way, online when you require them. We have professional UI/UX designers who will build attractive designs that will serve a great deal for users to come up with the application. To develop best-class Healthcare & Telemedicine applications, Contact Let's Nurture now.