mikeboogaard

[mikeboogaard]

Follow me on LinkedIn

Follow me on LinkedIn

I am not posting on this channel for the foreseeable future and will be using LinkedIn for my thoughts and posts. Please feel free to join me:

https://www.linkedin.com/in/mikeboogaard/

Look forward to sharing thoughts, ideas and comments there!

[mikeboogaard]

Unfriending the Wrong Friends, Social Bubbles and Aristotle

Unfriending the wrong friends, Social Bubbles and Aristotle #socialbubbles #socialfilters

As far as heated debates go, 2016 was a hotbed. There was something for everyone: Brexit, the American election, civil war in Syria, terrorist attacks, immigration, refugees, the economy, global warming. The list of topics we all disagreed on was as endless as it was depressing.

Although these topics would have put the old adage of no politics, religion and money (or is it sex?) discussions at…

[mikeboogaard]

Your ABM is Failing. Here is Why.

Your ABM is Failing. Here is Why.

You have your list, but you are talking to the wrong companies.

The first lesson marketers harp on about account-based marketing (ABM) is the need to build the ‘right’ list. Yet, this is why most ABM campaigns are destined to fail before they’ve even started. This is mainly down to the way people build their lists. The theory tells you, as the CMO, to bring together your marketing and sales teams…

[mikeboogaard]

QR Code Zombies

QR Codes are making a comeback. There, I said it. Yes, there will be some laughs. Yes, there will be many doubters. But I stand by my convictions. And with good reason.

Back in 2013 the conversation about whether QR Codeswere dead had reached its climax. The resounding answer was ‘Yes’; in the US only about 21% of people had ever scanned a QR Code; in the UK they were being placed in underground…

[mikeboogaard]

Request for Proposals - know when to say 'NO'?

Request for Proposals - know when to say 'NO'? #agency #b2bmarketing #marketing #RFPs

Request For Proposals (RFPs) are the lifeblood of marketing agencies and yet last week I declined one of the most exciting RFPs that I have come across in the past 12 months….and I still feel sick to my stomach. It was for an industry-leading brand, working on a highly visible global B2B campaign with a big budget and a fantastic team. But sometimes you need to know when to say ‘no’.

It is easy…

[mikeboogaard]

B2B Demand Gen 2.0: five buyer fundamentals

B2B Demand Gen 2.0: five buyer fundamentals

Demand generation and marketing automation is nothing new. Yet, many B2B marketers can safely argue that established practice doesn’t imply proficiency, let alone a higher degree of marketing performance. In fact, according to Forrester half of B2B marketers surveyed don’t have well-defined processes in place to govern their marketing automation efforts. The result? A demand generation approach…

[mikeboogaard]

Personalised sales channels are essential to omni-channel success

Personalised sales channels are essential to #omni-channel success #ecommerce #retail

‘Omni-channel’ is not just an overused new buzzword but a necessity born out of the multiple choice of sales channels available to the consumer today, whether that be website, app, phone, catalogue or store. The fact that consumers criss-cross some or all these channels in one purchase journey implies that retailers need to ensure they present a consistent and complementary experience across all…

[mikeboogaard]

The reality is that you will never convert 100% of the visitors to your site. Not even close. The majority of your website visitors are either just browsing with no intention to buy, not attracted ...

[mikeboogaard]

It is not often that I am genuinely impressed with an ecommerce website and the online purchase experience. Most of the time you are left thinking “wouldn’t it be great if the site had this…” or “why haven’t they made that easier…“. However, this week I was left impressed (see first point below). It made me reflect on my best ecommerce experiences and the features and functionalities that made it so great. Below I have started a list of examples of buying experiences, functionality, UX and look and feel. Feel free to ping me other examples and I will add them to the list.

[mikeboogaard]

Unfortunately there is no definitive roadmap for success or perfect case study we can all replicate. The very nature of Enterprise 2.0 is that the solution needs to be adapted to the one thing that makes every company different: its people.

So here are a couple of key steps that should form part of your passage into the world of social collaboration, and help ensure a successful outcome.