Internaut & Digital Adventurer. A stream of stuff that showcases other stuff found across the internets and some occasional thoughts on innovation, media & technology.
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AI has huge implications for marketing teams in every business, no matter what their size or field. The shift is happening and itâs âmobile firstâ to âAI firstâ.Â
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SVRF The Best Way to Search and Discover Immersive (VR/AR/360) Content...
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âWe need to have an authentic conversation with our consumers.â
Most people do not want a conversation with toothpaste or a diaper, or even a shiny new phone. The âauthenticâ part of that statement makes us think brands werenât being genuine previously. Whatâs up with that? Itâs like when someone starts a sentence with âfranklyâ, you can be sure theyâre regular liars. Not a good look. Hey brands, take notice. Donât be authentic, be real. Resonate and shit...
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Love this from The North Face - an Intelligent Shopper (powered by IBM Watson) that helps you find what you need for your next adventure >> https://www.thenorthface.com/xps
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Interface looks stunning. New tool from Amazon Developers for building interactive adventure games on Alexa. Check it out!
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Not sure why but these are really mesmerising...

Tycho by Aldy Edison and Else Iab
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"Our job was to make it relevant for what's happening today. In the end, you want people looking at every part of the campaign thinking, 'I want to be part of that.' " Â Beautiful stuff from Grey Goose and BBDO.
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