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Use cases of WhatsApp Chatbot in different industries

WhatsApp Chatbot Example in Real World 1 Larsen & Toubro Larsen & Toubro (L&T) needed a solution to engage their workforce of 3,30,000 employees across multiple sites, answer all their queries, and receive progress updates from them. They deployed the chatbot WhatsApp operating in English and Hindi.

Wrapping up

Whether you are a small business owner or big enterprise in today's evolving business world you have to keep up with everyone. Also, businesses today are more customer driven and you have to be present where your customer is. WhatsApp is one of the most popularly used apps and businesses should leverage it for building a personal connection with them. With the help of WhatsApp bot you can make full use of this at scale and not only in generalized way but in personalized way with the help of advanced GenAI and AI that has come into picture. WhatsApp Chatbot can be and should be one of the major tools for business operating in today's world.

that have worked before and make it possible for you to

Get the most out of your AI WhatsApp Chatbot by Engati

There are a lot of features in Engati’s WhatsApp Chatbot. You can either explore all the features on the portal or connect with our experts who can walk you though all the features and suggest hyper-personal strategies that align with your requirements.

Enagti has ready-to-implement chatbots for WhatsApp available for all industries and use cases - which reduces your go-to-market time with a 7 days free trial.

Step 2: Test your WhatsApp AI Chatbot

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Your WhatsApp Chatbot is now ready. Use Engati’s sandbox feature to test your flow and deploy the bot!

Once you complete all the steps, you'll be able to access the HTML code that you can add to your website and create WhatsApp chatbot widget for free.

Along with this, you'll also get your WhatsApp QR code and Click-to-chat WhatsApp link for sharing it ahead.

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Create WhatsApp Bot for Free in 5 Mins With No Code (2025)

What is a WhatsApp chatbot?

A WhatsApp chatbot or WhatsApp bot is an automated software that uses Artificial Intelligence or pre-programmed rules to engage with your customers on WhatsApp. The best example I can think of right now is Starbuck’s WhatsApp Chatbot. Starbuck’s WhatsApp bot allows you to place and pay the orders, gives personalized recommendations, promotes their products and much more. A WhatsApp bot combined with AI has endless capabilities that can take your business to the next level, be it a small business or a big enterprise. Below is another example of a WhatsApp bot used by a travel company: whatsapp chatbot example Engati's

WhatsApp Chatbot  uses AI and a proprietary NLP engine to intelligently interact with your customers. You can use them to answer customer questions about your products and services, share content, drive sales, and send notifications regarding orders, payments, shipping,

and much more. WhatsApp AI chatbots run over the WhatsApp Business API to intelligently engage with your customers, employees, students, and other types of users, without any need for human intervention.

Why should your business have its own WhatsApp bot?

If you have a very small clientele, you might be able to survive by manually responding to each message. But as your business grows,

handling customer support will become harder. However, even if you have a limited customer base, there is still one major problem with manually answering every question - the lack of speed. Your customers will have to wait for you to get around to answering their questions. This means that more often than not, they won’t get an answer when they want it. That’s never a good idea. eCommerce or retail businesses have seen 53% abandon checkouts by online shoppers due to lack of instant replies to their queries. So, if you’re interested in having satisfied customers and protecting your carts from abandonment, you should create WhatsApp AI chatbot for your business.

Here are some reasons to create your own WhatsApp Chatbot:

1. Improve customer engagement

2. Automate responses for frequently asked questions

3. Improve customer service

4. Increase conversion rates

5. 24/7 customer support and faster response time

How to create WhatsApp Chatbot For Business with Engati for free?

When it comes to creating a WhatsApp bot, you’ve got two choices:  

Code it in-house with your team

Integrate a powerful, no-code chatbot platform on your digital channels

Building it with a no-code chatbot platform like Engati's conversational AI WhatsApp chatbot builder is the wiser choice. After all, why would you make the effort to put your time, cost and energy to code a chatbot when you can build your chatbot for WhatsApp with just a few clicks? This not only saves your valuable time but also a lot of resources which can be utilized for other important tasks.

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B2B ecommerce industry

n the B2B ecommerce industry , a lack of transparency in pricing can create confusion and hinder online sales. Customers today demand clarity and consistency in pricing, regardless of the sales channel they choose. However, this need clashes with the inherent complexity of B2B products , where factors such as:

raw material costs,

shipping details,

transaction volumes

duration of contracts

influence the formation of the final price.

Addressing these complexities without compromising clarity therefore becomes one of the main challenges for companies in the sector.

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B2B e-commerce

In the business-to-business (B2B ) ecosystem, a deep understanding of buyers’ needs and the related personalization of B2B e-commerce is the cornerstone for developing successful marketing strategies . This principle guides companies in adapting to the changes in the digital landscape, especially in the face of the decline of third-party cookies and the transformation of data collection techniques. Companies are now turning to a more direct and personal approach in managing user information, leveraging first-party data and direct feedback to create highly targeted campaigns and content. In this context, permission marketing strategies and the adoption of the concept of Buyer Enablement emerge as crucial to meet customers’ growing expectations in terms of personalization and engagement.

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B2C 

Acquiring contacts and customers in B2C is not easy, but if the prices are affordable, then the conversion funnel can be faster.

When dealing with a customer , the most suitable persuasive marketing levers to use in the content that the potential customer has to read are:

emergency levers (buy now at a discounted price)

scarcity levers (buy now as supplies run low)

the sense of belonging to a universe of values ​​(the meanings of the brand and the reference niche)

exclusivity and value proposition (how the brand is different from the competition).

When the proposed figures are high , for example in the case of sectors such as real estate, automotive, training, banking and other sectors, it is advisable to resort to a valid lead nurturing strategy .

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B2B marketing campaigns

B2B marketing campaigns, 

It must be taken into account that the customer is a company which, upon seeing an online advertisement sponsoring products or services, might make a purchase only if this meets its professional needs .

The company

Does not do any kind of word of mouth, it would never contact the competition to recommend the product or service seen on an ad or directly on an e-commerce.

The motivation that drives a company to buy something online is always to improve its profits .

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Lead Generation

Lead Generation is the set of contacts of an e-commerce site both B2B and B2C. Business To Business (a company that sells to other companies), and Business To Client (a company that sells to the end customer) are two market categories with many points in common, but which use different strategies.

Every e-commerce needs new contacts , the so-called leads , to be able to cultivate an ongoing relationship with them through targeted promotional communications, created ad hoc, based on the characteristics and purchasing needs of each lead.

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B2B

The following 12 strategies represent a structured approach to optimizing B2B lead generation. Each has been expanded with actionable, actionable tips.

1. Targeted and competitive content campaigns

To stand out, companies must produce content that concretely responds to the needs of the target. It is not enough to create technical articles or informative blogs : the content must be optimized to attract relevant searches and outperform competitors.

Practical examples:

Create whitepapers that address industry-specific problems that can be used as lead magnets to collect contacts.

 webinars that add value and solve real problems for prospects.

Monitor the most clicked content and constantly optimize it to improve your search engine rankings.

2. A/B testing to optimize campaigns

Continuous optimization of marketing campaigns occurs through .

A/B tests allow you to identify which variation of a content or communication generates the best results .

Useful insights:

Test email subject line variations, CTA colors, or landing page layouts.

Monitor specific metrics, such as open rates, clicks, and conversions, to analyze results and make adjustments.

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B2B Lead Generation

B2B lead generation for marketing, sales, and the business as a whole. Without a continuous flow of leads, the entire sales process would grind to a halt, leading to a lack of conversions, customers, and ultimately, business closure.

A well-structured lead generation strategy helps improve numerous aspects of business operations, including:

Identifying your ideal customers.

Targeted planning of content creation.

Increased brand visibility and awareness.

Improving marketing practices.

Identifying new addressable markets.

Access to accurate and up-to-date contact information.

The increase in conversion rates.

Optimizing the flow in the sales pipeline.

The improvement of overall revenue.

o build an effective lead generation strategy , it is essential to understand who represents the ideal customer for the company. This process requires the creation of buyer personas, which summarize the main characteristics of the target, allowing a precise focus of marketing and sales activities.

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Lead Generation Tools

Lead generation tools, commonly known as lead generators, are tools that help teams automate the lead generation process.

They can be used to perform outbound and inbound lead generation on a larger scale.

Some of these tools include:

Email Finders and Verifiers

Email Marketing and Awareness Tools

Marketing Automation & CRM Tools

Advertising tools

Social Media Tools

Survey and Forms Software

Call scheduling and calendar tools

For example, a lead might not be ready to purchase your online course yet, so you create a cheaper mini-course as a trip wire and then a free ebook as bait to lure them in.

Once they are locked into your eBook, you can sell the mini-course that they will be more likely to purchase.

Another example might be offering a 15-minute consultation service.

Tripwire funnels work because people like a good deal. However, they won’t easily engage with your business without a little nudge.

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Lead Generation Is Important

Lead generation is essential because it is the most effective way for a company or business to acquire new customers today: a well-studied lead generation campaign allows you to obtain customers at a lower cost than traditional channels . Oh yeah? And why?

Let's try to think about how many advertising messages we receive in a day: TV, social media, call centers that try to contact us, DEM (direct email marketing) to which we have not given consent. Over time, people have learned to "defend themselves": they increasingly ignore messages they do not want to hear and search for what interests them on their own .

It is becoming increasingly important to accompany the potential customer with tools, messages, relevant and specific information towards the sale. A path called in marketing "sales funnel" or "conversion funnel" In this way you can "talk" to contacts that you know are interested in your products, with a greater possibility of conversion.

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B2B leads

To understand how to generate leads in the B2B context, it is essential to understand the role of leads: these are not simply individuals, but can include organizations or entire companies interested in business-to-business products or services. This distinction compared to B2C is significant: while sales to the final consumer are addressed to individual people.

 B2B involves a more complex approach

 ,With decision-making dynamics often shared between multiple actors.B2B leads, unlike B2C leads, can be more difficult to qualify and convert. For example, many initial contacts are limited to generic addresses like info@company.com, which rarely lead to any real

interactions.On the other hand, SQLs are active leads, which are contacts that have already established a direct interaction with the company. These leads have shown a concrete interest, for example by requesting a product demo, contacting the sales department or sending a request for specific information. SQLs, being inbound leads, 

are at a more advanced stage

 of the purchasing journey and are particularly strategic for the success of sales operations.

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SEO Bangladesh Expate Ltd.