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What is video streaming?
Google was the only search engine back then which provided the results that the user is looking for, Being the first one in the race they captured a huge market share even in today’s date. On 13 November 2006 google acquired YouTube, do you know why? To make more money. No, one of the main reasons of google acquiring YouTube was that people started to prefer video guides instead of words. It is easy to watch a video and make notes than read 2000 words and scrolling up and down to remember it. People started to watch videos to enhance their knowledge, to watch news instead of reading it and many other countless reasons. Google feared that YouTube would eventually take over Google as a search engine hence the YouTube acquisition took place.
That little story is to tell you that there is a huge potential in video streaming business, if you know exactly what you want to do and how to execute your idea.
Video streaming is basically a platform where a user can find specific videos and stream them online without having to download it. There are 1000s of video streaming platforms which are running now and each of them is designed to entertain a specific type of audience. YouTube being the biggest one till date, then there is dailymotion, Vimeo, Hulu and much more.
Video Streaming For Entrepreneurs
Are you looking to start a video streaming website? Well before you start there are plenty of things you should work on first before jumping on to the development.
1. Niche
The most important factor for any startup is how well they are aware of their niche and audience, If you don’t know what your platform is for and what your audience wants it will never be a success, make sure you spend quality time of niche research first and what type of audience you will be targeting.
2. Platform
There are plenty of platforms/Scripts you can use to build you video streaming websites in matter of days without having the knowledge of development, one of the most popular ones is Wowza. Please research well before choosing a platform, my “mantra” to check and judge any service before purchasing is reading the negative reviews first and how the company is responding to the negative reviews. A lot can be known by just looking at the company responses.
3. Streaming Dedicated Servers
Building a platform is one part, the most important factor in video streaming platforms is the SPEED of the stream. Suppose you are browsing YouTube and every video takes ages to load will you be coming back to YouTube? Of course not, speed is the key in any streaming business be it YouTube, Netflix or hotstar. How to maintain speed? You need to use streaming dedicated servers, which are built and optimized for video streaming operations.
Difference between dedicated servers and streaming dedicated servers.
Streaming Dedicated Servers comes with redundant TIER-1 network which makes them perfect for critical live streaming purpose, network is monitored 24x7 and is backed up power generator to ensure 100% network uptime.
Streaming requires a lot of bandwidth, unlike dedicated servers streaming dedicated servers comes with premium unmetered bandwidth.
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