#((((( It seems the whole audition partner thing is all about them getting invested in each other and facing obstacles together. ))))))
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notable moments from The Homecoming Job
leverage 1.02
Dr. LeRoque: Pardon me, Mr. uh?
Nate: Oh, uh, Nathan Ford. You’re Dr. LeRoque?
Dr. LeRoque: Can I talk to you outside?
Perry: Doc, he’s cool, I found him on the internet.
Dr. LeRoque: Yes, that never goes badly. (to Nate) With me.
Nate: Uh… I’ll be in touch.
(Perry hands him the flash drive and Nate follows the doctor out of the room)
okay but big mood “I found him on the Internet” “that never goes badly”
but also,,, bruh we NEED to know how their clients found them,,, like ??? H O W
- - - - -
Dr. LeRoque: You can’t just come in here and get his hopes up!
Nate: I’m just here to provide options.
Dr. LeRoque: There are no options.
Nate: The Veteran’s hospital …
Dr. LeRoque: Is 400 miles away and has a five month waiting list. Everybody in that rehab room is a reservist. When reservists get out they get sent home no matter where home is or how far it is from the treatment they need. Nobody thought this through. We’re not a rich hospital, I cashed in every favor I had to take care of these kids for as long as I could but I have to go back in there and tell Perry we can’t treat him anymore. I have to do that. Run your scam on somebody with money.
Nate: It’s not a scam. I’m here to help.
Dr. LeRoque: People don’t just show up to help. That’s not the way the world works.
leverage really called out the us government’s negligence and neglect for veterans in episode TWO and we stan them so hard for it
leverage said “go big or go home” from the VERY beginning
- - - - -
[Audition Room]
Sophie: Why? Why? I can’t live like this anymore. With the lies and the filth. No. Help me. I want to be clean. I want to be clean.
(two directors watching are overwhelmed by just how awful Sophie is)
Rogers: Yeah, you understand this is a soap commercial, right?
Sophie: Uh huh. When I thought about Peggy I came up with this idea that the dirt was really this giant metaphor, for sin.
(Sophie’s cell rings, she glances at her purse)
Rogers: You should take that. No, no you should take that.
Sophie: Oh. (answers phone) Hello? When? (hangs up) Peggy killed her first husband.
Rogers: Thank you
I literally scream every time I LOVE SOPHIE S O MUCH WHAT THE FUCK
- - - - -
[Parking Lot]
(one man is laying on the hood of a car and another falls on top of him. Eliot turns away from the car as the last man pulls a gun on him. They stare at each other for a moment, then a phone rings)
Eliot: That you or me?
(man seems unsure as the phone continues to ring)
Eliot: Could be important. Does your mama have your number?
(man looks down and Eliot grabs the gun, punching the man in the neck. The man goes down, choking. Eliot unloads the gun and tosses it away before pulling out his phone and answering it)
Eliot: Yeah? Nothing, why?
“nothing”? I’m-
- - - - -
(guard walks by a painting hanging in a museum gallery. He looks away for a moment, and when he looks back a rope is dangling where the painting had been. A cell phone rings)
Parker: Parker. Shh. No, I wasn’t shushing you.
I love her, your honor
- - - - -
(Parker, Eliot and Sophie come around the corner and head down the hall)
Parker: From the first job?
Eliot: Yeah.
Parker: I put all that money in a Swiss bank account.
Eliot: Millions of dollars and you didn’t buy anything?
Parker: I don’t like stuff, I like money.
Sophie: I bought a little retirement home, an island.
Eliot: Nice.
Sophie: In Dubai. And Tokyo.
Parker: What about you?
(they reach the door which has a small envelope with Sophie’s name written on it. Sophie takes it off the door and opens it)
Eliot: Yeah, I’m not about to tell two known thieves what I did with a multi-million dollar payout.
Sophie: Don’t you trust us?
(Eliot doesn’t answer.)
- - - - -
Hardison: This is our new cover story. Welcome to Leverage Consulting and Associates, founded in 1913 by the great Harland Leverage the Third.
(Hardison points to a painting on the wall of an older man that greatly resembles Nate)
Sophie: I’m sorry. Nate is going to kill you.
Eliot: Did you paint that?
Hardison: I’m gifted.
Eliot: That’s weird
HARLAND LEVERAGE THE THIRD
- - - - -
Hardison: Now Leverage Consulting Inc. is squeaky clean, all corporate taxes on record as being paid for the last ninety years. (He gives them each a cell and a folder) All your identities as partners, your payroll taxes are paid, you guys have pension plans and dental, those are employment records, case files and company newsletters.
(the group walks the halls of the Leverage offices as they discuss the files)
Parker: In 1998 I won the sack race at the 4th of July picnic. Cool.
Hardison: Now these, these are your offices. Now you can bring something like a photo, you know what, a plant! I’m a big supporter of dandelions.
hardison goes hardcore when coming up with backstories
- - - - -
(Hardison opens doors to a conference room that holds a long table with many chairs around it. One wall is dedicated to large TV screens)
Sophie: Nice.
Eliot: My man.
Hardison: Long version or the short version?
Sophie: Short.
Eliot: Short version.
Parker: Shortest.
(Hardison hits a remote the TV screens illustrate his explanation)
Hardison: Photo and video forensics programs, back doors into every electronic banking system in the world, running heuristic data crawls all over the news sites to find our clients, oh also!
Parker: This is the short version?
Hardison: Facial recognition database tied into CIA, NSA and the FBI. But, the real pièce de résistance (changes screens to sports games) DirectTV HD Total Sports Package. NFL, NBA and I threw in a little bit of hockey ‘cause I know you people like that.
Eliot: Hockey.
hardison nests SO HARD
like, bring in all the highest tech into your cozy new office you designed for you and your fellow adopted criminals? heck yeah
- - - - -
Nate: Our client is the cameraman. Corporal Robert Perry. He says that the Castleman contractors spooked and started firing.
Eliot: 5.56 NATO rounds mixed in with some 9 mils from the sub-machine guns. Insurgents would have used AK-47s with 7.62 ammo. It has more of a... (hits the back of his hand to his palm) crack. Contractors shot 'em up all right.
Parker: You ID’d the weapon from the gunshot sound?
Eliot: It has a very distinctive sound
D I S T I N C T I V E
- - - - -
Nate: Yes, and lobbyists in every office in Washington, DC. The problem with a cover-up is all the paperwork it takes to keep the lies straight.
Hardison: Internal emails, memos.
Nate: Exactly.
- - - - -
[Roof]
[Hardison and Parker are wearing black and connected to repelling gear)
Hardison: I gotta go back to the office I just remembered something.
Parker (adjusting Hardison’s harness): What?
Hardison: I just remembered gravity and the squishiness of all my manly bits.
Parker: I designed this rig myself. The line is carbon fiber. Five point harness. Weight support here, here, and here. Auto-breaking resistance on the main pulley back here.
Hardison: Okay cool, so it’s tested?
Parker: Not yet.
Hardison: Not yet? When the hell was you gonna test it?
(Parker pushes Hardison off the roof. She smiles, he screams)
Parker: Big baby.
(she jumps after him. Hardison screams until he stops upside down. Parker lowers herself to his side)
Hardison: Seriously? Seriously
hardison’s first time rappelling decidedly Did Not Go Well
- - - - -
Sophie: My company’s focused on meeting senators, but I’m thinking congressmen.
DuFort: You know the great thing about congressmen? Fifty, a hundred grand well spent will get one elected, but then once they’re in the incumbency rate is over 95 percent so you can get an average 18, 20 years’ use out of one of them. In these uncertain times buying a United States congressman is one of the best investments a corporation can make.
[DuFort’s Office]
Hardison: Oh I just threw up in my mouth a little bit. I’m a professional criminal and I find that disturbing
they’re going at america’s THROAT in this one and I love it. thank you john rogers
- - - - -
(while DuFort is distracted Sophie pulls out his wallet and removes the RFID card with her teeth. DuFort takes off his coat to look at the stain)
I am but a simple gay and this was Hot™
- - - - -
the phones hardison gave the team have six main buttons: internet, text, files, to-do, id scan, and mail
- - - - -
Nate: Parker, what’s the status of the voicelock?
[DuFort’s Office]
Parker: Uh, I’ve been sampling DuFort’s speech but I still need a few more sounds.
[Private Party]
Nate: How many?
[DuFort’s Office]
Parker: Well I only need the sounds puh, tuh, oo, ah, eh, oh, ah, ke, a, ef.
[Private Party]
Nate: Ah, only those. Eliot.
(Eliot walks by carrying two trays of appetizers)
Eliot: I’m on it. Pardon. (approaches Sophie and DuFort) Hello.
Sophie: Ooh. Mmm.
Eliot: (to DuFort) Appetizer, sir?
DuFort: Sure, what do you got?
Eliot: I’ve got the pâté d’escargot avec bière d'Argentine and (looks at second tray and grimaces) what looks like old duck, kind of greasy.
DuFort: I guess I’ll have the first one.
Eliot: Of course.
(Eliot offers him the second tray and Dufort looks at him expectantly)
DuFort: Well? May I have some?
Eliot: The greasy duck?
Sophie: Oh, no, no, no, I wouldn’t have the greasy duck.
Eliot: No I wouldn’t suggest it.
DuFort: No, the other one.
(Eliot pretends confusion)
DuFort: The the pâté d’escargot with the bière d'Argentine!
Eliot: Excellent choice sir (gives DuFort the first tray).
DuFort: (takes food) Who is this clown?
[DuFort’s Office]
Parker: Pretty good. Got most of them. Okay, now all I need is ef, uh and kuh.
[Private Party]
(DuFort spits out the appetizer he has taken)
DuFort: This is shrimp!
Eliot: Very good then. (walks away)
DuFort: It’s shrimp you stupid F----!
[DuFort’s Office]
Parker: Oh, there they are. Really loud too
parker being so competent and knowledgeable about voice activation codes? amazing. iconic.
and the whole scene with eliot and the food? hilarious.
also there already another meta post about this but this scene shows just how SMART eliot is,,, like coming up with that on spot??? don’t get me wrong, hardison is “the smartest man [any of them know]” but damn
- - - - -
continuing list of non-weapon objects eliot uses as weapons:
an IV stand
+ bonus
nate: the defibrillator/AED
- - - - -
Perry: Mr. Ford!
(Perry pushes a defibrillator towards Nate, who grabs the paddles. The first man runs toward Eliot with a knife, but Eliot grabs his arm and pushes him toward Nate)
Nate: Hello.
(Nate hits the man in the chest with the defibrillator paddles and he flies backward, unconscious)
eliot looking Impressed™ at nate for that
- - - - -
Eliot: Play time’s over Nate, it’s only a matter of time before they come after us. The tall one, the way he used a knife, ex-Marine, probably Force Recon.
Hardison: You ID’d a guy off his knife-fighting style?
Eliot: It’s a very distinctive style.
two distinctives in one episode
- - - - -
Hardison: I didn’t sign up for any of this. What I did before, nobody got hurt.
Sophie: I stole paintings for a living.
Parker: I never hurt anybody.
Eliot: I actually hurt people, so…
LMFAO eliot but also- notice that sophie never said that she never hurt people, she just said she stole paintings for a living
- - - - -
Sophie: Nate, if anything had happened to this kid--
Nate: You know you guys called on me. You remember? You begged me to run the crew, agreed to play by my rules. Now walk out if you have a problem with that. Walk out any day if you have a problem with that. It’s simple.
(everyone looks hesitant)
Eliot: We finish this one.
Parker: Just one
PSH like any of y’all believe that
- - - - -
Hardison: How do we hit ‘em?
Sophie: Congressman Jenkins, he’s our in. Looked me straight in the eye and told me he’d never even heard of the shooting.
Parker: So?
Sophie: Looked me in the eye? When men are telling me the truth they’re not looking me in the eye. A man only ever looks a woman in the eye when he’s making the effort to lie to her.
Eliot: ...Well you can’t argue with that.
Hardison: Noted and filed
LMFAO
- - - - -
Nate: All right, Jenkins is DuFort’s pet congressman, let’s see if we can get him to bite. The best way to get two people to reveal a secret, get ‘em to turn on each other.
- - - - -
Sophie: You should look out for the signs congressman. Missed phone calls, no more little favors.
Jenkins: Those are the same signs that your wife is cheating on you.
Sophie: That’s right.
Jenkins: What am I supposed to do when that happens?
Sophie (hands him her card): Play the field
- - - - -
Hardison: Congressman Jenkins is very careful. No direct bribes but he’s renovating his house and so far he’s received over $600,000 worth of work for a little over fifty grand.
(Hardison brings up pictures of Jenkins’ house on the screens)
Eliot: Castleman owns the contracting company, huh?
Hardison: I mean, he’s going through like three shell companies but yeah. And this man loves his house. Just check out his web browsing habits.
(Hardison changes the image to a website for wood panels)
Hardison: Look here, see the man spent three weeks picking out the perfect mahogany wood panels. This site is like wood porn.
Eliot: Is his house finished?
Hardison: Not even close.
Eliot: Can I borrow your phone?
Hardison takes out his phone, dials for Eliot and hands it to him.
Eliot (on phone): Hello? Yes, I’d like to cancel delivery on some mahogany wood paneling. Please.
(Hardison tries to help, Eliot walks away)
Eliot: The Jenkins house. Yeah, you know what, do me a favor man, just go ahead and cancel the whole order. Yes sir.
(Eliot leaves the room as Nate enters with a bowl of popcorn and two beers)
Nate: What’s he doing?
Hardison: Yanking the congressman’s chain
I love chaotic (pre)boyfriends
plus at one point it high hey looked like they were holding hands
and eliot’s SMILE at hardison ,,, you soft man, you never stood a chance
- - - - -
Hardison: A woo--whoa, whoa! A wood-- a wooden box?
Nate: A wooden box.
Hardison: Wood? Well, we can put a man on the moon but all our laws go into a wooden box.
- - - - -
Hardison: I mean, break a law, everybody’s done that, my mama’s done that but steal a law. Oh, she’s gonna be a legend baby.
(on screen, C-SPAN news shows the Senate floor where Parker is walking to “The Hopper”. She waves at the camera and puts the fake bill into box.
Parker: The eagle has landed.
Nate: It’s in!
Hardison: Uhn! Go ahead girl! Sexyness! Unh. Rrrnnn.
Nate: Might want to ease up on that a little bit.
Hardison: Just saying.
Nate: Yeah.
Hardison: Between me and you. Between me and you.
Nate: Never leaves the room.
adorable “the eagle has landed” parker + already-gone-for-her hardison ,,, I love it here
- - - - -
(also, again I am reminded that there is a 250 text block limit so imma have to make a part two and apparently this is my life now)
#leverage#leverage 1.02#leverage 1x02#the homecoming job#notable moments#mine#leverage season 1#season 1
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What’s in Your Dance Bag—Based on Your Zodiac Sign

Sometimes our dance bags feel like portals to another dimension—we have no idea what half the stuff buried in our bags even is. (Note to self: Clean out dance bag.)
But have you ever wondered if there's a method to the madness? We're pretty sure there is, and as always, we're pretty sure it's something to do with astrology. That's right, your resident Dance Spirit astrologers are back with our best guess at what you keep in your dance bag—based on your zodiac sign.
Aries
You're always going 100 mph Aries (or maybe even more), so it's pretty much a guarantee that your dance bag is fully stocked with snacks to power you through the day. Granola bars, trail mix, yogurt, fruit. It's like a Whole Foods in there.
You've also usually got about six different pairs of shoes in your bag. As an Aries, you love adventure, trying new things and, most of all, a challenge. So when it comes to classes, you're all over the map. Tap, jazz, ballet, character, modern—you'll try them all.
Something else you won't go without? Your signature red lipstick, obv. How else are you going to show off your fiery personality? (And look amazing while doing it, TYSM.)
Taurus
As a child of Venus, you always want to look your best, Taurus. So your dance bag is a hair salon/makeup station, all in one. If your dance besties need to borrow a hair tie, or are looking for a fun accessory to spice up their bun, they know you're the one to go to.
Also important to you? Smelling your best. Taureans love comforting, luxurious scents, so your dance bag is typically equipped with a favorite perfume or deodorant. (Or both.)
But what's most important is the bag itself—admit it, you've been using the same dance bag for years. We get it, Taurus, nobody likes change, and least of all the stubborn bull of the zodiac. But if your dance bag is really starting to smell like feet (or if your bobby pins are starting to slip through the holes in the bottom), you might want to consider investing in a new bag.
Gemini
Gemini, you love to switch it up. So you're pretty much guaranteed to have at least three different dance fits in your bag at any given time. And your dancewear is always on point. You love to keep up with trends and try edgy, new looks.
Ever the intellect, you usually have a book in your bag, as well. You're always making book recs to your fellow dancers, and you refuse to be bored between rehearsals or backstage.
Though you might act carefree, Gemini, we know that at heart, you're ruled by Mercury—and you have more in common with your sister sign Virgo than you'd like to admit. That's why you always have a toothbrush, toothpaste, and some floss in your dance bag. No way you're getting caught with food between your teeth (or bad breath during partnering class).
Cancer
Not to be obvious, but as a water sign, the first and foremost thing a Cancerian keeps in their dance bag? A water bottle, of course. (Preferably a Hydroflask, S'well or any bottle that comes in a fun color.) No dehydration here, please and thank you.
Your dance bag also functions as a de facto vending machine for your dance besties, since you always come prepared with the best snacks, and you're always willing to share. As a bonus, your snacks are almost always homemade, since you're practically a five-star chef.
And while we're wary of zodiac stereotypes, there is a pretty good chance your dance bag is stocked with tissues. And there's no shame in that—because, really, who can get through a performance of Romeo and Juliet without shedding some tears? Props to you for being in touch with your emotions, Cancer.
Leo
We'll state the obvious, Leo. You love to look at yourself, and sometimes the studio mirrors just aren't enough. So, naturally, you always keep a compact mirror in your dance bag, just in case your makeup or your bun needs an extra touch-up.
You also love bright colors, and you're not afraid to wear more daring dancewear than any of your besties. You've usually got a couple of leotards packed in your bag, just in case you need to make a fashion statement, and they're always fun. Bright colors, loud prints, stylish necklines—you'll try anything.
But something not everyone knows about you? You're an amazing friend, and incredibly loyal, Leo. That's why you've usually got something in your bag for your dance bestie, be it her favorite brand of granola bar, a fun sparkly pin for her hair, or a note reminding her she's a star, on and off the stage.
Virgo
You're incredibly hardworking, Virgo, so you've always got the tools for success in your dance bag. TheraBands, foam rollers, tennis balls—you're the one dancer your teacher can always count on to be stretching between classes.
You also love to be prepared, so you've usually got a makeshift first-aid kit in your bag. The thought of suffering a blister or floor burn without the appropriate salves or bandages makes you shudder, and, hey, it's always better to be overprepared, right?
What's most noticeable about your dance bag, though, isn't what's inside of it. It's what it looks like—your bag is pristine. It never smells like feet, and you've got a hard-core system for what you keep in each little zip pocket or compartment. And TBH, all of your dance friends are jealous, though they'd never admit it.
Libra
Like your sister sign Taurus, appearances are important to you, Libra. You like to look good (no shame in that), so your dance bag is always stocked with the essentials: extra hair spray, lip gloss, concealer, bobby pins and a spare leotard, in case you get just a bit too sweaty.
You also love to socialize, so if this were the 1950s, we would say that you always keep your date book in your dance bag. As it is, you always have your phone with you, and it's usually blowing up with texts from your dance besties asking to make plans.
Your dance bag wouldn't be complete without your secret supply of chocolate. But to be clear: This isn't your average Hershey's bar. Libras aren't afraid to indulge, so you keep a bar of luxury dark chocolate tucked away for when the cravings hit.
Scorpio
You can't fool us, Scorpio—the contents of your dance bag aren't some big mystery, like you'd like us all to believe. In fact, they're pretty basic: For starters, you always have a black leotard or two in your bag. After all, black is your signature color.
One thing that isn't in Scorpio's dance bag? Toe pads. You love to look tough, so you'd never be caught dead wearing toe pads with your pointe shoes. However, this does mean you need a hefty supply of Band-Aids for the inevitable blisters.
You also love all things mystical and, dare we say, witchy. You're the Halloween queen of the zodiac, after all! So it's no surprise you always have a crystal or two in the front pocket of your dance bag. Let us guess…moldavite?
Sagittarius
You're an explorer, Sagittarius, and that applies to your dancing. You're always trying new dance styles, and that's reflected in your dance bag. You always have the trappings of your latest obsession in your bag: heeled shoes for ballroom, kneepads for contact improv, sneakers for breaking, the list goes on and on.
But on all of your adventures, there's one consistency: You love making memories. And that means literally—you document everything. At each performance or recital, you're bound to be the one with a Polaroid or disposable camera in your bag, and you can usually be found snapping backstage candids of your dance besties.
Your other favorite form of documenting? Writing it down. You love to learn, so you're always taking notes. You can usually be found after class scribbling down your dance teacher's latest piece of wisdom. Your dance bag is crammed with half-filled notebooks, and you wouldn't have it any other way.
Capricorn
You like to be prepared, Capricorn. And we mean prepared—for every bad scenario imaginable. That's why your dance bag is a mini survival kit. The first Capricorn dance bag guarantee? A stitch kit, of course. Losing a ribbon on your pointe shoe mid-rehearsal is your worst nightmare.
You also always have at least three spare leotards handy. After all, what if you spill something, or get too sweaty or, worst of all, show up to an audition in the same leotard as your dance rival? No, thank you. As a Capricorn, you're expecting the best and preparing for the worst.
Another key to your survival kit? Headphones, so you can drown out the noise around you and focus on your dancing. And before anyone asks, the answer is yes, you have the perfect playlist—for each and every occasion.
Aquarius
Aquarius, you love helping others. That's why it sometimes seems like your dance bag isn't even for you—it's filled with stuff you bring for your friends. Snacks for one dance bestie, Band-Aids for another, and tampons, of course, just in case anyone needs one.
But when it comes to you, you're all about originality. That's why you always have tons of fun accessories in your bag: striped legwarmers, colorful socks, tie-dyed sweats and more than a couple of fun additions to your ballet bun, just to make it a little more interesting.
You're also a rebel at heart, Aquarius, which is why there's usually something in your dance bag that just borders on breaking the rules. Maybe your studio is strictly black leotards only—and yours is gray. Or phones are completely banned—and you just put yours on vibrate. We see you.
Pisces
Like your fellow water sign Cancer, you're big on hydrating during dance class. But as a Pisces, you're a little more imaginative (and a little less practical), meaning you're usually carrying your water in something aesthetically pleasing, like a mason jar, a tumbler, or one of those fancy water bottles with a crystal in the base.
Unlike Cancer, you're a mutable sign, meaning you can adapt to just about any situation. Counterintuitively, this actually means your dance bag is pretty sparse. Unlike other zodiac signs who feel the need to overprepare in case of disaster, you're comfortable in most situations, and your dance bag reflects it. You like the basics, nothing else.
Something most people might not know about you, though, is that you get cold easily. We're not sure why, but it's a Pisces staple. That's why if you keep anything in your dance bag, it's the coziest of warm-ups.
from Dance Spirit https://ift.tt/374Q0P7
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nostalgia {Ben Hardy/Reader/Joe Mazzello}
Anon asked: i would love to see a little story or like some headcanons about a lazy day with joe/ben/reader. i feel like that would be really cute.
A/N: 1141 words. Just a fluffy little thing, I hope you like it! I’ve missed them v much.
They love you, and that’s what matters.
The days are long when they aren’t around, long and lonely and sometimes cold; it could be the middle of Summer, but there’s a chill in the air when they aren’t there.
Of course they’re busy, they’re talented and successful, and you’d never begrudge them that, but you... you just like having them around, and that’s not a crime. Sometimes you’re the busy one, and you quietly ache to be in the comfort of their embrace. But such is life, we all do things we don’t want to do, we all learn to go without the ones we love when we must.
Being spread to the far corners of the globe doesn’t feel fair, though. You’re at home, because you work from home, you can film your videos anywhere, but Ben’s on a cathedral roof in Italy judging by his most recent selfie, and Joe’s filming somewhere in the middle of America. There’s calls and video chats but it’s never the same.
Ben invests in some of those bracelets that let each of you feel when one is thinking about the others, a familiar pressure; I’m right here, no matter how far away. It helps.
Or one’s away, and you’re curled up with Ben in your living room and you don’t remember who suggested watching Jurassic Park, but now you just miss Joe more, and it’s four in the morning where he is, but he answers your video call, and sleepily chuckles when you explain what you’re watching. He asks to watch the last half hour, and so you obligingly turn the camera around so he can see the TV, and the phone is tucked neatly between where you’re tangled up with Ben, and something about the way seeing him fall asleep before he gets the chance to hang up is so damn endearing. He wants so badly to be with you both. You know he’s missing you just as much as you’re both missing him.
There’s endless selfies, and recordings that you send each other - Ben air drums when any Queen song comes on the radio, you do funny voices when washing up, making up a whole storyline for the cutlery, something about the mafia and needing to waterboard them for information - it’s kinda dark, but also funny, and it makes both Ben and Joe smile. Joe sends you guys a video of himself talking to a home made sock puppet, asking it if he should come home early, because he misses you both. The sock puppet reminds him that he’s under contract, and that it’s only for a few more weeks. The video still makes you cry.
When it’s you and Joe, there’s videos sent of the pair of you scouring the internet for Ben’s episodes of East Enders, and arguing about if the shady streaming site will give your laptop a virus. You kiss Joe to shut him up. Ben’s answering photo is of himself, on set, half blushing and covering his smile with his hand, captioned that there’s a USB in his desk drawer with a few episodes on it. He seems embarrassed but endeared. He also gets photos of you pouting with Cardboard Ben, ‘it’s just not the same’ you message, and he sends back ‘good, i don’t want him stealing you guys from me’.
“Is it hard always being away from your... your partners?” The interviewers always flounder when they talk to any of you about your relationship, but you’ve all learned to navigate it. Joe flushes and ducks his gaze, smiling a little.
“It’s always hard, but we’re all in the same industry so we all kind of understand; we’ve got this thing we do, we watch old stuff that the others have been in, when we’re away, like the other day, Y/N and Ben sent me a video of them watching Undrafted, it was really sweet actually,” he admits, and the interviewer coos at that, asking him what he’d watched recently, “well,” Joe starts with an embarrassed little smile, “don’t tell her I do this, but I go back and I watch The Boyfriend Tag video on Y/N’s youtube channel that we did; I dunno, it just makes me all warm and fuzzy,” he flusters a little.
You have that interview downloaded and saved onto your phone.
It’s hard being away from each other, but it makes it all the sweeter being back together.
Ben and Joe surprise you at the airport after you get back from London Fashion Week, holding a sign with your name in big, block letters, and yeah it kind of attracts a crowd, but it’s the thought that counts. They’re peppering you with questions, asking you what your favourite outfit was, what your favourite moment was, if you stayed at a nice hotel.
“Can’t be better than our place,” Joe snorted, and he’s got his arm around your shoulders in the back of the Uber, and you smile, lean into him, press your nose to his cheek.
“Never.”
“Oi, don’t knock London, man,” Ben makes a point of seeming annoyed, but Joe rolls his eyes with a smile.
“Babe,” he tells Ben, “no hotel will ever compare to your flat either, okay? I’m saying that anywhere’s better when we’re together.” And Ben wears a little pleased grin, and presses a kiss to Joe’s knuckles, sitting on your other side.
And it’s warm, even though the air outside is cold, between them you are warm. Of course you are, wherever they are, you find comfort.
Together, you watch everything and nothing, and you read scripts to help each other learn lines, and record auditions, and they record videos with you, and this is the best feeling in the world. Laughter, bright and loud and warm, fills the halls of your home.
Ben joins in when you interrogate the dishes now, drying them, pretending to threaten their family, just because it makes Joe cackle with laughter.
Joe finally watched Jurassic Park with you both, providing dry commentary about the behind the scenes during the entire time, which has you and Ben in stitches half the time.
And you come home from a walk, only to find Ben and Joe trying to copy one of your makeup tutorials from when you’d first started YouTube. The sight warms your heart and almost moves you to tears, right before you hear your own voice from your youth, and you almost screech trying to shut the laptop, while the boys shout that they’re halfway through.
“You’re killing me,” you give a fondly exasperated smile, only wincing a little at the jarring jump cut in the video, and they both beam in response.
“But you love us,” Ben practically sings, and you roll your eyes, even though you can’t help but grin.
Yeah, you really do.
#ben hardy#joe mazzello#ben hardy imagine#joe mazzello imagine#joe mazzello x reader#ben hardy x reader#ben hardy x joe mazzello#ben hardy x joe mazzello x reader#ben x reader x joe#brj#the angry lizard writes#bohemian rhapsody#bohemian rhapsody cast
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I sort of kind of forgot to put this up last week, which is a shame, because I’ve been reading a lot (working through my “tabs of shame”), so this is this week and last week’s list. I want everyone to have lots of good fics to read, so I figured a few weeks ago I’d make a list to suggest the ones I liked. Have any suggestions for me or want to talk to me about them? Pls pls hit me up, I’m very friendly.
What I Read This Week (~6/3-6/17)
faking in secret (Ch. 1) - DefiantDreams - It gets kind of difficult when you’re simultaneously fake dating and dating in secret at the same time. Yuuri and Viktor make it work—until they don’t. (My review: Fake/secret dating au in which essa slays me again. love this!! can’t wait for more)
It’s a Sign - LittleLostStar - Five times Victor and Yuuri escalate the Silly Signs Held Up At Airport Arrival Terminals War, and one time Victor wins without using a sign at all. (My review: This is such a precious fic. Star always does the characters so well and they’re just... so cute. <3)
we’ll always have paris (Ch. 1-2) - spookyfoot - Or: the canon divergent au where Yuuri doesn't screw up Japanese Nationals, runs into Victor in the Paris airport on the way to Worlds in Sweden, and somehow embarasses himself into a relationship on the 18 hour train ride between Paris and Malmö. (My review: Wow, spooky, can you believe I finally read this? No, but, jokes aside, Paris is hilarious, and I’m so glad I’ve finally started it!!)
feel like a quote out of context (Ch. 1-3) - seventhstar - In which Yuuri accidentally insults Viktor Nikiforov in front of a crowd of reporters, only to discover that apparently being called a 'talentless hack' is what turns Viktor on. This is not how Yuuri envisioned meeting Viktor going, but hey. He'll take it. (My review: another tab of shame fic oops. Nuriiiiiii, I am so glad that I’m finally reading soft rivals, i totally understand why you love it)
Night is Young and the Music’s High - opalish - "Best press conference ever," the Japanese Nationals silver medalist says when asked. “Ten out of ten, would medal again.” "I would die for Katsuki-kun," Minami declares, with terrifying sincerity. (My review: Someone recced me this fic and I laughed the whole time I was reading it. It’s great)
God Save Yuuri Katsuki (Ch. 1-2) - belovedyuuri (casinthongs) - Let it be known that accepting the babysitting gig is definitely not the best decision in Yuuri's life. At first, at least. (My review: Ahhh, basia, i don’t know if i’ve read anything by you before, but this is great. i love yuri as a child, he’s going to kill those poor adults. i love them)
Double Vicked - Phayte - The new Fan Art came out --- Two Victor's in it! Well... Here is Yuuri being Double Dicked (Vicked) - Victor has a younger brother that looks identical to him, when he was younger --- Yuuri cannot stop lusting after him. (I put incest warning on this, but they Nikiforov brother's DON'T TOUCH each other) (My review: so, i was looking for viktor/yuuri/viktor, but i got this. it’s very well written, and close enough to that trope that i loved it.)
Midnight Salchow - Mhalachai - Yuuri is convinced he has hidden his shameful past as a writer of Viktor Nikiforov RPF. Yuuri is mistaken. (My review: i love social media fics and mistaken identities, so this thing was right up my alley, i cried laughing.)
Green - MemeKonYOI (MemeKonYA) - Yuuri has no ex partners, but he has Yuuko and Phichit, and people he describes to him as ‘lovers, I guess?’ with a sheepish expression over dinners and drinks and in hotel rooms where they’re staying together. He has kids like Minami and Yurio, with huge crushes, wanting to skate on the same ice as him, to be his equals. (My review: ahhh, another fic someone recced to me, and I adored it. It was precious, and I love oblivious heartbreaker Yuuri. Love him)
Talk To Me - Wivania - “So… You didn’t buy the Yurio needs a new phone excuse and I shouldn’t consider a career in acting after all?” or Yuuri speaks more Russian than Viktor expected. (My review: ahh, i’ve had this in my marked for later for a while now, and i loved it!!! such a cute fic of misunderstanding)
get me through the night - FullmetalChords - Victor has learned to sleep in strange places, on benches at Yubileyny, on sticky floors at the Olympic Village. He cannot, however, sleep through an endless swarm of angry hornets, not when he is sharing a bed with it. Five annoying sleep habits Yuuri and Victor have, and one time they couldn't get to sleep without it. (My review: Meggggg, this fic is also super precious oh my god I died laughing Viktor and Yuuri are so extra and they’re 100% like this thank you)
The great debate ends.. - aim7art - Viktor launches the pineapple pizza fiasco, & Yuuri's finally had enough of it~ (My review: Man, the one time i’m not on Viktor’s side for something - I love pineapple on pizza. But this was hilarious - I loved the taps to social media in it, too)
(Don’t) Ring the Wedding Bells (Ch. 1) - cuttlemefish - As (loosely) inspired by real life, this is the wedding reception AU (you didn’t ask for, but will get) in which Yuuri Katsuki catches the bride’s bouquet and (shortly after) gets smashed at a wedding reception, then dirty dances with his best friend, (sort of) seduces a (hot) platinum-haired trust-fund baby named Viktor, and ends up being hounded for his identity (by said trust-fund baby and his friends and family) on social media. (My review: tabs of shame! tabs of shame! Z, this is super cute, and I can’t wait to continue. I hear there’s a moose in store? ;))
drunk in love - spookyfoot - Victor runs a bar, Yuuri is his favorite customer. (My review: spooky, back at it again with these super cute hilarious aus. a+ spooky, a+)
What I Wrote This Week (~6/3-6/17)
off the cliff - Right before Finals, Yuuri Katsuki breaks up with Viktor, because he needs to "go home". But then Viktor catches Yuuri riding toward a dangerous cliff, where no one would dare go for recreational purposes. But Yuuri wasn't lying, he was going home. (Or: Crack was requested and I gave an angsty mermaid au)
i will go down with this ship! (Ch. 2) - Yuuri and Viktor co-star in the fantasy drama History Makers, a show where their characters Mamoru and Dimitry are shipped by all the fans, which of course leads to the fact that fans also ship Yuuri and Viktor. And write fic about it. Yuuri reads RPF by only one author, therealviknik, and leaves a comment on every single one with his account, katsukiforov. Some fans pick up on the conversations and begin to ship therealviknik with katsukiforov as well. Phichit ships it all. (Or: Fandom fic where Yuuri reads fanfiction about him and Viktor that Viktor writes but neither of them know and I’m really invested in like 3 ships and they’re all the same people)
the one i'll slay; the other slayeth me - When he moves to America, Yuuri auditions to be part of an on-ice production of Midsummer Night's Dream. He finds out that the show stars Viktor Nikiforov, and is shocked, excited and scared by that, because Viktor is his long time crush and idol. It doesn't just end there, though, because it seems the magic isn't just within the show, and there isn't just one Viktor. (Or: D O U B L E VI K TO R VYV do i need to say more?)
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Ballet Boy- Unrelated Wincest Fanfiction
Summary: Sam has been doing ballet since the age of 3 but he hasn't told his boyfriend yet in fear of how he'd react. However, Dean finds out on his own. --- He tied the ribbons of his pointe shoes easily, the familiar feeling of the material snaking up his ankles reminding him that this is where he belonged. The baby pink satin shone against the bright lights in the studio as he flexed his feet and began stretching. His toes clicked slightly, reminding him that he shouldn't wait so long between sessions. He'd been dancing since he was 3 years old and, despite peer pressure and bullying throughout his whole teenage life, he had never given up. He just felt right when he had his shoes on and could move his body in ways that most people couldn't dream of. It was stress relief, it was a hobby, it was his whole life. He rose, gracefully; the beautiful pointe shoes somehow changing him from a clumsy puppy to a poised eagle. By the barre he practiced a few of his basic moves, his Pliés and Elevés. It just returned him back to the ballet mindset where every move had a purpose and he could carry it out with precision. He hopped up en pointe and stretched his arm down in a sweeping motion as the music flowed through his lean and muscular body. Whoever labelled ballet a wussy's activity was 100% wrong. Did they not know how much strength and flexibility goes into every move and besides, who else can take their whole body weight on a single toe? He sighed to himself. Despite everything he still hadn't been able to buck up the courage to tell his boyfriend about his favorite hobby. Dean was kind of super masculine and shied away from anything that would damage his male reputation. Finding out that Sam did ballet at a top level several times a week was not going to go down well... or so he assumed. He'd never even mentioned ballet around the other man in the fear something would slip out. "Focus." He whispered to himself, it echoed around the studio. He tried to shake his mind off the topic but recently his thoughts during training had revolved around Dean Winchester. He'd have to tell the man eventually as he'd been considering auditioning for the New York Ballet Company or maybe even going across seas for Paris Opera Ballet or the Royal Ballet in England. He'd inevitably have to inform Dean if it got that far. His current instructor was one of the best in the US and she believed he had a chance at getting accepted. Even the thought if it thrilled him. He focused on his footing as he crossed the room, moving like the wind. He dipped down, feeling the slight pull on his thigh muscles. Sam stretched up high in time with the music. This had always been his favorite piece to warm up to even when his skill level exceeded what it could provide. He ran and leapt. Legs stretched far apart, breeze ruffling his hair, muscles poised and tight. He landed with the softest of thumps for years of practice. He couldn't stop the grin that was forming across his lips. Maybe if he pushed himself to his limit then his mind would leave Dean behind and instead get entangled with the performance and perfection of the art. He breathed heavily as he did pirouette after pirouette, spotting to keep his head always in the same direction. His body was liquid, moving to the vibration of music. He had no mental control; it was all physical. --- The studio door clicked behind him but the noise was largely masked by the loud classical music drifting from the huge speakers. Then he saw Sam. His boyfriend was in a leotard, tights and pink ballet shoes. This had to be a joke... Dean had followed behind his boyfriend for a while when he noticed Sam had left his keys on the table. He hung back however when the taller male slipped into some random dance school that Dean had never noticed before. He waited a while for Sam to come out and continue heading towards the gym but he didn't. Why was Sam there? Was he cheating on Dean with a dancer? It seemed unlikely but he'd leant never to rule out the impossible. He entered the school a few minutes later and headed along the corridors, checking in each window for Sam, eventually finding him. His partner was so entranced in the music that Dean stood there for a few minutes merely watching until Sam jumped, hand over his heart. "Dean! Christ, you scared me!" He chuckled slightly as the tension released from his muscles. "What is this?" Dean demanded, ignoring Sam's comment to instead gesture at his pink shoes and tight leotard. "... Ballet." The taller man offered uncertainly. "I can see that." He rubbed a hand over his face, "Why didn't you tell me about it?" Sam carded his fingers through his hair anxiously, "I didn't want you to get embarrassed and leave." Honesty. "Embarrassed? Sam, why would I get embarrassed?" His green eyes met Sam's hazel. There was a beat of silence between them but the classical music surrounding the two men was reaching its very climax. Sam needed time to organize his thoughts in a way that wouldn't offend his boyfriend. "Ballet, it's... not seen as the most masculine thing to do and I know you are conscious of how people look at us anyway for being together." Tears began to slip down his cheeks, "I wanted to tell you but I didn't want to have to choose between you or it." Dean looked heartbroken that he'd put Sam though such turmoil, "Sam, I love you and I can tell this means so much to you. I could never make you choose! Yes, I'm aware of what people say about us but why would sacrificing this and making you miserable make that any better? I'd prefer you happy and with me than anything else. And besides, you're absolutely incredible!" Sam blushed at the compliment but fell into his partner's arms when he was pulled into a tight embrace. "I love you, Sammy." Dean whispered against his hair. "I love you too, Dean." The elder separated them slightly so he could peer into the hopeful face, "Now, why don't you show me what you can do. The amount you sneak off to practice must mean you're good!" Sam grinned and stepped back. --- Moments later, Dean is leaning against the barre as he watches Sam leap and twirl around the room with utmost skill and dexterity. His talent and dedication bleeding through in each move, highlighting the time Sam had invested into his art. Dean was happy. He could make out the smile plastered across his partner's lips too and knew that this reveal was just the start of something amazing for them.
#wincest#wincest fanfic#fanfiction#supernatural#spn#unrelated wincest#ballet sam#ballet#dancer Sam#my story#dean winchester#sam winchester
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Google Adds New Features to Bolster Local Businesses Covid-19 Recovery
Last week, Google announced it was releasing a whole host of new or updated features in an effort to support local businesses’ recovery after Covid-19.
This shouldn’t come as too much of a surprise, given how reactive Google My Business has been throughout the entire Covid-19 pandemic — including the temporary restriction of features such as reviews and Q&A, providing new attributes like ‘curbside delivery’, and incorporating integrations with sites like GoFundMe.
Arguably though, this is Google’s biggest response to the real-world consequences on local brick-and-mortar stores presented by Covid-19 yet.
On Wednesday, June 17, Google released its ‘Helping businesses and nonprofits recover’ resources. So, what were the main headlines?
International Small Business Week
First and foremost it looks like we ought to wish you a very happy Small Business Week!
Along with the introduction of new features, Google also announced it was declaring the week of June 22nd to June 27th as International Small Business Week:
Helping businesses and organizations recover is the first topic we’ll explore. Today we’re sharing updates for small businesses ahead of a Google-wide initiative, International Small Business Week, taking place June 22-27. This is a week dedicated to celebrating small businesses when we’ll share tips, trainings and products to help them get back on their feet.
Google didn’t go into a huge amount of detail about what this week might entail, but it looks like you ought to keep your eyes peeled for unique tips and tricks from the search engine giants.
This may not be the most exciting news for our US-based readers, as National Small Business Week already exists in the States.
Nonetheless, this week provides an opportunity to celebrate the small, local businesses that are cornerstones of communities and economies across the world.
After a pretty turbulent past few months, let’s take this moment to say a big old “thank you” to the businesses that have persevered, adapted, and pivoted to continue to serve us and those most in need.
It may be some time before all local businesses are able to return to (relative) normality and for those unable to adapt to the recent restrictions, this will have been an even tougher time.
It wasn’t easy, but we’re grateful, and we’re ready to support you while you get back on your feet.
New features and tools
The long and short of Google’s announcement is that it’s helping local businesses largely in regards to ads.
These newly announced features are designed to support local businesses as they begin to reopen and return to “business as usual” — whatever that may look like.
Book directly in the SERPs -> Google is now making it easier to book local services directly in Google Search on mobile in the U.S.
Also, the Shopping tab will show local store info starting today (for all countries where the tab is available): https://t.co/q6s5HrD0ke pic.twitter.com/w2QdwBwvPI
— Glenn Gabe (@glenngabe) June 17, 2020
Although Google has packaged these features up into one handy “for local businesses” announcement, it looks like some of the capabilities have been in play for a few weeks, if not longer.
Regardless, below we’ve compiled the list of “new” features that local businesses will be able to make use of from now on:
Changes to Google’s Shopping tab
The shopping tab will feature local store information from Google My Business, such as product availability, locations, and other options like dine-in or curbside pickup.
New processes and capabilities for Local Service Ads
Google also took a look back at its recent change to Local Service Ads on mobile.
As of May, users can also now book appointments directly from clicking on a Local Service Ad — this expands on the previous functionality of sending messages to hot leads.
To enable direct bookings, businesses will need to liaise with one of Google’s many booking partners. Businesses will also need to have been approved by Google’s guarantee consumer protection program.
Smart campaigns reach more countries
Google’s Smart campaigns have long been a way for less technically savvy or under-resourced businesses to set up ad campaigns with a clear goal in mind, such as wanting more phone calls, website clicks, or bookings.
Now, Google is expanding its ‘Smart campaigns’ to 150 countries.
It will also be more accessible than ever, as Google allows users to quickly set up campaigns through its Ads app.
Free promoted pins
In addition to expanding Smart campaigns to more countries, businesses that use Smart campaigns will now benefit from promoted pins on Google Maps for free.
Source: Google
Promoted pins provide businesses with more visibility. Usually, advertisers would be charged for each click on a promoted pin (just like your classic PPC campaigns), but if a business has a Smart campaign running, there will be no cost per click.
With this in mind, Smart campaigns may sound like the ideal fit for local businesses, but some experts have been critical of their appearance:
I think the square does the business more harm than good, visually. To me the square makes it feel like it’s representing something that is not a business, because it’s different from all the other businesses. pic.twitter.com/2ToJX1UX8c
— Colan Nielsen (@ColanNielsen) June 19, 2020
Increased functionality from ‘Grow My Store’
Google’s ‘Grow My Store’ website has been updated to help businesses boost their success rates online and in-store, depending on the business’s specific industry.
Once you’ve entered all your relevant business information and signed up for a profile, Google will provide you with a full report complete with industry benchmarks, such as how many users have used a Google Product and more.
The report can take up to a few hours to run, but I was pleasantly surprised that mine took around thirty minutes or so.
In this next section, we’ll take a look at exactly what the ‘Grow My Store’ report gives you.
What’s in the ‘Grow My Store’ report?
While most of the features listed above are fairly self-explanatory, one thing you may want to know more about is the ‘Grow My Store’ report. ‘Grow My Store’ has been available to users in most of Europe since last year but is brand-new to US users.
Here, we’ll take a look at what’s included, using an example of a local Brighton (UK) restaurant.
The first thing you’ll see in your report is a website score, pictured below.
Next, Google provides a breakdown of the results across six main categories: product information, store details, personalization, customer service, security, and mobile.
The product information section unpacks product details, product reviews/ratings, product search, and product prices.
Unfortunately, while you do get a more detailed score at the top of the report, these sections simply show a tick or a cross.
So if you have product ratings/reviews, even if they’re not well optimized or executed well, you will receive a tick. If you don’t have any, for whatever reason, you will receive a cross. It’s no indication of how successfully you’re performing the task.
Next, the store details section shows how clearly you’ve presented information about your store, including opening hours, directions, and geolocation.
Looking at the personalization section shows if your site enables users to create personalized accounts and wishlists or favorites.
Customer service is also factored in, showing the success of elements like contact phone, live chat, returns policy, and social media.
The security section is fairly basic, and simply gives a tick or cross depending on whether or not your site is HTTPS secure.
Then finally, the report reflects mobile support, including mobile speed and mobile-friendliness.
You can check how friendly your site is on mobile with Google’s mobile-friendly test tool, and compare your mobile site speed with ‘Test My Site’ to benefit from further suggestions.
Though this report is certainly helpful and provides local businesses with some simple steps to improve their online presence, it could be argued that it limits the initial role of agencies in pitching to SMB clients.
Even though it’s a fairly basic report and very Google-focussed, the ‘Grow My Store’ tool does replace a very basic site audit, meaning agencies wouldn’t need to provide this service at a cost.
That said, in times like these, providing under-resourced local businesses with free tools to increase their visibility can hardly be a bad thing.
What does the industry think?
Whenever some big news update occurs in the world of local SEO Company, we like to take a look at how the industry has reacted. So, what do local SEO Companys think of Google’s new features?
Well, interestingly, the local SEO Company community has been very quiet on the matter, and conversation across social media and local SEO forums seemed to be lacking.
Most likely, this could be attributed to the fact that local SEO Companys have been aware of these feature updates coming out in dribs and drabs, and simply reacted at the time — so Google’s “announcement”, as it were, wouldn’t have caused quite such a stir.
What do these updates mean for local businesses?
For local businesses, it’s certainly worth bearing these new features and updates in mind. But if you’re not planning to invest in Google Ads any time soon, then these may not be of much consequence.
That said, I would recommend running a ‘Grow My Store’ report — it’s always worth checking out whether or not you could be taking simple steps to improve your online presence, especially when the tool is free.
What do you think of Google’s latest changes? Will they help local businesses recover in a post-Covid-19 world? Does ‘Grow My Store’ pose a threat to agencies? Let us know your thoughts in the comments below!
The post Google Adds New Features to Bolster Local Businesses Covid-19 Recovery appeared first on BrightLocal.
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Google Adds New Features to Bolster Local Businesses Covid-19 Recovery
Last week, Google announced it was releasing a whole host of new or updated features in an effort to support local businesses’ recovery after Covid-19.
This shouldn’t come as too much of a surprise, given how reactive Google My Business has been throughout the entire Covid-19 pandemic — including the temporary restriction of features such as reviews and Q&A, providing new attributes like ‘curbside delivery’, and incorporating integrations with sites like GoFundMe.
Arguably though, this is Google’s biggest response to the real-world consequences on local brick-and-mortar stores presented by Covid-19 yet.
On Wednesday, June 17, Google released its ‘Helping businesses and nonprofits recover’ resources. So, what were the main headlines?
International Small Business Week
First and foremost it looks like we ought to wish you a very happy Small Business Week!
Along with the introduction of new features, Google also announced it was declaring the week of June 22nd to June 27th as International Small Business Week:
Helping businesses and organizations recover is the first topic we’ll explore. Today we’re sharing updates for small businesses ahead of a Google-wide initiative, International Small Business Week, taking place June 22-27. This is a week dedicated to celebrating small businesses when we’ll share tips, trainings and products to help them get back on their feet.
Google didn’t go into a huge amount of detail about what this week might entail, but it looks like you ought to keep your eyes peeled for unique tips and tricks from the search engine giants.
This may not be the most exciting news for our US-based readers, as National Small Business Week already exists in the States.
Nonetheless, this week provides an opportunity to celebrate the small, local businesses that are cornerstones of communities and economies across the world.
After a pretty turbulent past few months, let’s take this moment to say a big old “thank you” to the businesses that have persevered, adapted, and pivoted to continue to serve us and those most in need.
It may be some time before all local businesses are able to return to (relative) normality and for those unable to adapt to the recent restrictions, this will have been an even tougher time.
It wasn’t easy, but we’re grateful, and we’re ready to support you while you get back on your feet.
New features and tools
The long and short of Google’s announcement is that it’s helping local businesses largely in regards to ads.
These newly announced features are designed to support local businesses as they begin to reopen and return to “business as usual” — whatever that may look like.
Book directly in the SERPs -> Google is now making it easier to book local services directly in Google Search on mobile in the U.S.
Also, the Shopping tab will show local store info starting today (for all countries where the tab is available): https://t.co/q6s5HrD0ke pic.twitter.com/w2QdwBwvPI
— Glenn Gabe (@glenngabe) June 17, 2020
Although Google has packaged these features up into one handy “for local businesses” announcement, it looks like some of the capabilities have been in play for a few weeks, if not longer.
Regardless, below we’ve compiled the list of “new” features that local businesses will be able to make use of from now on:
Changes to Google’s Shopping tab
The shopping tab will feature local store information from Google My Business, such as product availability, locations, and other options like dine-in or curbside pickup.
New processes and capabilities for Local Service Ads
Google also took a look back at its recent change to Local Service Ads on mobile.
As of May, users can also now book appointments directly from clicking on a Local Service Ad — this expands on the previous functionality of sending messages to hot leads.
To enable direct bookings, businesses will need to liaise with one of Google’s many booking partners. Businesses will also need to have been approved by Google’s guarantee consumer protection program.
Smart campaigns reach more countries
Google’s Smart campaigns have long been a way for less technically savvy or under-resourced businesses to set up ad campaigns with a clear goal in mind, such as wanting more phone calls, website clicks, or bookings.
Now, Google is expanding its ‘Smart campaigns’ to 150 countries.
It will also be more accessible than ever, as Google allows users to quickly set up campaigns through its Ads app.
Free promoted pins
In addition to expanding Smart campaigns to more countries, businesses that use Smart campaigns will now benefit from promoted pins on Google Maps for free.
Source: Google
Promoted pins provide businesses with more visibility. Usually, advertisers would be charged for each click on a promoted pin (just like your classic PPC campaigns), but if a business has a Smart campaign running, there will be no cost per click.
With this in mind, Smart campaigns may sound like the ideal fit for local businesses, but some experts have been critical of their appearance:
I think the square does the business more harm than good, visually. To me the square makes it feel like it’s representing something that is not a business, because it’s different from all the other businesses. pic.twitter.com/2ToJX1UX8c
— Colan Nielsen (@ColanNielsen) June 19, 2020
Increased functionality from ‘Grow My Store’
Google’s ‘Grow My Store’ website has been updated to help businesses boost their success rates online and in-store, depending on the business’s specific industry.
Once you’ve entered all your relevant business information and signed up for a profile, Google will provide you with a full report complete with industry benchmarks, such as how many users have used a Google Product and more.
The report can take up to a few hours to run, but I was pleasantly surprised that mine took around thirty minutes or so.
In this next section, we’ll take a look at exactly what the ‘Grow My Store’ report gives you.
What’s in the ‘Grow My Store’ report?
While most of the features listed above are fairly self-explanatory, one thing you may want to know more about is the ‘Grow My Store’ report. ‘Grow My Store’ has been available to users in most of Europe since last year but is brand-new to US users.
Here, we’ll take a look at what’s included, using an example of a local Brighton (UK) restaurant.
The first thing you’ll see in your report is a website score, pictured below.
Next, Google provides a breakdown of the results across six main categories: product information, store details, personalization, customer service, security, and mobile.
The product information section unpacks product details, product reviews/ratings, product search, and product prices.
Unfortunately, while you do get a more detailed score at the top of the report, these sections simply show a tick or a cross.
So if you have product ratings/reviews, even if they’re not well optimized or executed well, you will receive a tick. If you don’t have any, for whatever reason, you will receive a cross. It’s no indication of how successfully you’re performing the task.
Next, the store details section shows how clearly you’ve presented information about your store, including opening hours, directions, and geolocation.
Looking at the personalization section shows if your site enables users to create personalized accounts and wishlists or favorites.
Customer service is also factored in, showing the success of elements like contact phone, live chat, returns policy, and social media.
The security section is fairly basic, and simply gives a tick or cross depending on whether or not your site is HTTPS secure.
Then finally, the report reflects mobile support, including mobile speed and mobile-friendliness.
You can check how friendly your site is on mobile with Google’s mobile-friendly test tool, and compare your mobile site speed with ‘Test My Site’ to benefit from further suggestions.
Though this report is certainly helpful and provides local businesses with some simple steps to improve their online presence, it could be argued that it limits the initial role of agencies in pitching to SMB clients.
Even though it’s a fairly basic report and very Google-focussed, the ‘Grow My Store’ tool does replace a very basic site audit, meaning agencies wouldn’t need to provide this service at a cost.
That said, in times like these, providing under-resourced local businesses with free tools to increase their visibility can hardly be a bad thing.
What does the industry think?
Whenever some big news update occurs in the world of local SEO Company, we like to take a look at how the industry has reacted. So, what do local SEO Companys think of Google’s new features?
Well, interestingly, the local SEO Company community has been very quiet on the matter, and conversation across social media and local SEO forums seemed to be lacking.
Most likely, this could be attributed to the fact that local SEO Companys have been aware of these feature updates coming out in dribs and drabs, and simply reacted at the time — so Google’s “announcement”, as it were, wouldn’t have caused quite such a stir.
What do these updates mean for local businesses?
For local businesses, it’s certainly worth bearing these new features and updates in mind. But if you’re not planning to invest in Google Ads any time soon, then these may not be of much consequence.
That said, I would recommend running a ‘Grow My Store’ report — it’s always worth checking out whether or not you could be taking simple steps to improve your online presence, especially when the tool is free.
What do you think of Google’s latest changes? Will they help local businesses recover in a post-Covid-19 world? Does ‘Grow My Store’ pose a threat to agencies? Let us know your thoughts in the comments below!
The post Google Adds New Features to Bolster Local Businesses Covid-19 Recovery appeared first on BrightLocal.
Website Design & SEO Delray Beach by DBL07.co
Delray Beach SEO
source http://www.scpie.org/google-adds-new-features-to-bolster-local-businesses-covid-19-recovery/ source https://scpie.tumblr.com/post/621678307513122816
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Google Adds New Features to Bolster Local Businesses Covid-19 Recovery
Last week, Google announced it was releasing a whole host of new or updated features in an effort to support local businesses’ recovery after Covid-19.
This shouldn’t come as too much of a surprise, given how reactive Google My Business has been throughout the entire Covid-19 pandemic — including the temporary restriction of features such as reviews and Q&A, providing new attributes like ‘curbside delivery’, and incorporating integrations with sites like GoFundMe.
Arguably though, this is Google’s biggest response to the real-world consequences on local brick-and-mortar stores presented by Covid-19 yet.
On Wednesday, June 17, Google released its ‘Helping businesses and nonprofits recover’ resources. So, what were the main headlines?
International Small Business Week
First and foremost it looks like we ought to wish you a very happy Small Business Week!
Along with the introduction of new features, Google also announced it was declaring the week of June 22nd to June 27th as International Small Business Week:
Helping businesses and organizations recover is the first topic we’ll explore. Today we’re sharing updates for small businesses ahead of a Google-wide initiative, International Small Business Week, taking place June 22-27. This is a week dedicated to celebrating small businesses when we’ll share tips, trainings and products to help them get back on their feet.
Google didn’t go into a huge amount of detail about what this week might entail, but it looks like you ought to keep your eyes peeled for unique tips and tricks from the search engine giants.
This may not be the most exciting news for our US-based readers, as National Small Business Week already exists in the States.
Nonetheless, this week provides an opportunity to celebrate the small, local businesses that are cornerstones of communities and economies across the world.
After a pretty turbulent past few months, let’s take this moment to say a big old “thank you” to the businesses that have persevered, adapted, and pivoted to continue to serve us and those most in need.
It may be some time before all local businesses are able to return to (relative) normality and for those unable to adapt to the recent restrictions, this will have been an even tougher time.
It wasn’t easy, but we’re grateful, and we’re ready to support you while you get back on your feet.
New features and tools
The long and short of Google’s announcement is that it’s helping local businesses largely in regards to ads.
These newly announced features are designed to support local businesses as they begin to reopen and return to “business as usual” — whatever that may look like.
Book directly in the SERPs -> Google is now making it easier to book local services directly in Google Search on mobile in the U.S.
Also, the Shopping tab will show local store info starting today (for all countries where the tab is available): https://t.co/q6s5HrD0ke pic.twitter.com/w2QdwBwvPI
— Glenn Gabe (@glenngabe) June 17, 2020
Although Google has packaged these features up into one handy “for local businesses” announcement, it looks like some of the capabilities have been in play for a few weeks, if not longer.
Regardless, below we’ve compiled the list of “new” features that local businesses will be able to make use of from now on:
Changes to Google’s Shopping tab
The shopping tab will feature local store information from Google My Business, such as product availability, locations, and other options like dine-in or curbside pickup.
New processes and capabilities for Local Service Ads
Google also took a look back at its recent change to Local Service Ads on mobile.
As of May, users can also now book appointments directly from clicking on a Local Service Ad — this expands on the previous functionality of sending messages to hot leads.
To enable direct bookings, businesses will need to liaise with one of Google’s many booking partners. Businesses will also need to have been approved by Google’s guarantee consumer protection program.
Smart campaigns reach more countries
Google’s Smart campaigns have long been a way for less technically savvy or under-resourced businesses to set up ad campaigns with a clear goal in mind, such as wanting more phone calls, website clicks, or bookings.
Now, Google is expanding its ‘Smart campaigns’ to 150 countries.
It will also be more accessible than ever, as Google allows users to quickly set up campaigns through its Ads app.
Free promoted pins
In addition to expanding Smart campaigns to more countries, businesses that use Smart campaigns will now benefit from promoted pins on Google Maps for free.
Source: Google
Promoted pins provide businesses with more visibility. Usually, advertisers would be charged for each click on a promoted pin (just like your classic PPC campaigns), but if a business has a Smart campaign running, there will be no cost per click.
With this in mind, Smart campaigns may sound like the ideal fit for local businesses, but some experts have been critical of their appearance:
I think the square does the business more harm than good, visually. To me the square makes it feel like it’s representing something that is not a business, because it’s different from all the other businesses. pic.twitter.com/2ToJX1UX8c
— Colan Nielsen (@ColanNielsen) June 19, 2020
Increased functionality from ‘Grow My Store’
Google’s ‘Grow My Store’ website has been updated to help businesses boost their success rates online and in-store, depending on the business’s specific industry.
Once you’ve entered all your relevant business information and signed up for a profile, Google will provide you with a full report complete with industry benchmarks, such as how many users have used a Google Product and more.
The report can take up to a few hours to run, but I was pleasantly surprised that mine took around thirty minutes or so.
In this next section, we’ll take a look at exactly what the ‘Grow My Store’ report gives you.
What’s in the ‘Grow My Store’ report?
While most of the features listed above are fairly self-explanatory, one thing you may want to know more about is the ‘Grow My Store’ report. ‘Grow My Store’ has been available to users in most of Europe since last year but is brand-new to US users.
Here, we’ll take a look at what’s included, using an example of a local Brighton (UK) restaurant.
The first thing you’ll see in your report is a website score, pictured below.
Next, Google provides a breakdown of the results across six main categories: product information, store details, personalization, customer service, security, and mobile.
The product information section unpacks product details, product reviews/ratings, product search, and product prices.
Unfortunately, while you do get a more detailed score at the top of the report, these sections simply show a tick or a cross.
So if you have product ratings/reviews, even if they’re not well optimized or executed well, you will receive a tick. If you don’t have any, for whatever reason, you will receive a cross. It’s no indication of how successfully you’re performing the task.
Next, the store details section shows how clearly you’ve presented information about your store, including opening hours, directions, and geolocation.
Looking at the personalization section shows if your site enables users to create personalized accounts and wishlists or favorites.
Customer service is also factored in, showing the success of elements like contact phone, live chat, returns policy, and social media.
The security section is fairly basic, and simply gives a tick or cross depending on whether or not your site is HTTPS secure.
Then finally, the report reflects mobile support, including mobile speed and mobile-friendliness.
You can check how friendly your site is on mobile with Google’s mobile-friendly test tool, and compare your mobile site speed with ‘Test My Site’ to benefit from further suggestions.
Though this report is certainly helpful and provides local businesses with some simple steps to improve their online presence, it could be argued that it limits the initial role of agencies in pitching to SMB clients.
Even though it’s a fairly basic report and very Google-focussed, the ‘Grow My Store’ tool does replace a very basic site audit, meaning agencies wouldn’t need to provide this service at a cost.
That said, in times like these, providing under-resourced local businesses with free tools to increase their visibility can hardly be a bad thing.
What does the industry think?
Whenever some big news update occurs in the world of local SEO Company, we like to take a look at how the industry has reacted. So, what do local SEO Companys think of Google’s new features?
Well, interestingly, the local SEO Company community has been very quiet on the matter, and conversation across social media and local SEO forums seemed to be lacking.
Most likely, this could be attributed to the fact that local SEO Companys have been aware of these feature updates coming out in dribs and drabs, and simply reacted at the time — so Google’s “announcement”, as it were, wouldn’t have caused quite such a stir.
What do these updates mean for local businesses?
For local businesses, it’s certainly worth bearing these new features and updates in mind. But if you’re not planning to invest in Google Ads any time soon, then these may not be of much consequence.
That said, I would recommend running a ‘Grow My Store’ report — it’s always worth checking out whether or not you could be taking simple steps to improve your online presence, especially when the tool is free.
What do you think of Google’s latest changes? Will they help local businesses recover in a post-Covid-19 world? Does ‘Grow My Store’ pose a threat to agencies? Let us know your thoughts in the comments below!
The post Google Adds New Features to Bolster Local Businesses Covid-19 Recovery appeared first on BrightLocal.
Website Design & SEO Delray Beach by DBL07.co
Delray Beach SEO
source http://www.scpie.org/google-adds-new-features-to-bolster-local-businesses-covid-19-recovery/
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Things to do making it simpler to Have a climax During Intercourse
Things to do making it simpler to Have a climax During Intercourse
Expert understanding on the best way to lie straight right back, unwind, and let go of.
Which means you’re in the center of a crazy bedroom that is pleasurable, as well as your partner has been doing that amazing mouth move that is bringing you nearer to orgasm. But simply once you think you are very nearly here, one thing happens—thoughts about work hijack your head, or perhaps you begin fretting about just just how the sofa appears. You make an effort to make contact with the brink, however your likelihood of an O fizzle away.
It is not simply you—almost all women understands just what it really is prefer to lose a climax during intercourse. More information on things may cause it: anxiety, human anatomy image problems, too-high objectives, anxiety, and pressure you are gaining your self to climax in just a particular period of time or via penetration alone, which the majority of women do not do anyhow.
“Porn, and films that are even mainstream allow it to be appear to be women can be having sexual climaxes left and right from penetration,” claims Jessica Graham, an intercourse and meditation specialist and composer of Good Sex: moving away from Without looking into. “In reality, just 2% of women alone climax from penetration, but it doesn’t keep women from feeling like a deep failing should they can not appear in this way.”
Whenever you feel just like there’s something amiss utilizing the method you will do (or don’t) orgasm, that is likely to strike your interior panic key. “This style of stress can prevent or avoid orgasm because having a climax requires turning down one’s thinking brain and just feeling,” says Laurie Mintz, PhD, author of Becoming Cliterate: Why Orgasm Equality issues.
You can also be comparing your capability going to that high note to the way in which your lover constantly climaxes. There’s an orgasm that is significant between women and men, that you simply’re probably alert to. While 9% of heterosexual guys report often or constantly having an O during an encounter that is sexual just 6% of heterosexual ladies state equivalent, reported a recently available research in Archives of Sexual Behavior.
Ignoring these factors and just feeling is just a complete great deal easier in theory, though, specially when you’re nude and susceptible in the front of some other human. These expert tips from intercourse educators, medical practioners, and psychologists will likely make it lot more straightforward to get a get a cross that finish line each time.
Get comfortable before you receive nude
If you do not feel safe and relaxed before rocking the sheets, be harder to it’ll log off. “Orgasms are about release, letting go, vulnerability,” says Marisol G. Westberg, PhD, a intercourseologist that is board-certified intercourse educator in Portland, Oregon. Therefore ahead of removing your garments and beginning the action, make certain you’re when you look at the right mind-set. “Create a space that is safe don’t push yourself to be vulnerable,” says Westberg.
Perhaps you want the lights on or off; perchance you need certainly to flake out in a bubble bath first, or sluggish jams and candlelight are must-haves to get involved with that room. Before things really progress, “take a minutes that are few flake out the body and connect to yourself,” claims Graham. “Set an intention to remain together with your human anatomy while having sex, and forget about the misconception that there surely is a ‘right way’ to have intercourse or experience pleasure.”
Don’t make an orgasm your objective
It appears counterintuitive, but give attention to what’s really taking place within your body versus the end result, suggests Westberg. “Every time an idea comes for your requirements while having sex, find a sense of pleasure within you to target on,” she implies. “It is often as tiny as your heart beating quicker, a feeling that is warm your heart, or your thigh muscles relaxing.”
By doing that, you’ll get free from a space that is mental tuned right into a real porn with creampie one. The more caught up you’re in sexy real emotions, the more relaxed you’ll be. and you should set the phase for a climax.
Accept any anxious ideas
If panicky ideas appear in your mind while your real pleasure is building, do not attempt to squash or ignore them. Rather, accept those thoughts without judging your self, states Mintz, which can help them float from the brain to get back once again to the grinding and bumping.
It is exactly about exercising mindfulness. “An important aspect of mindfulness is observing anxious and distracting ideas because they happen then allowing them to get without judgment or further stress and just bringing your self back into the human body once again,” she claims. Once again, the greater amount of into the minute you will be, the much more likely you might be to see movie stars.
Ensure your partner is not pressuring your
Missing orgasms often happen when you yourself have impractical expectations—particularly the fact that your lover expects one to climax in a certain means or inside a time that is certain. “There are lovers whom think it is their fault you’re not having a climax,” says Westberg. They might see your O being a success or a representation to their abilities, but that is actually maybe not just exactly just what it is about.
Many people fully grasp this, however all. “confer with your partner; the greater they could forget about those expectations and any insecurity, the less anxious you may feel while the more able you are to tune into the human anatomy.” When they do have objectives and continue steadily to visit your orgasm as an indicator of their bed room abilities, and also this is placing stress you, you should start thinking about getting a fresh partner.
Give attention to your breathing
You don’t need to get all tantric when you look at the room. However your breathing the most effective tools you need certainly to flake out the human body while increasing sensation and arousal, says Xanet Pailet, an intercourse educator and composer of Living an Orgasmic Life. “Deep breaths to the stomach and pelvis activate the nerve that is vagus that is attached to most of our organs, such as the epidermis,” she describes.
When you’re anxious, you tense up and have a tendency to hold your breath—not precisely a conducive state for letting go. ( And don’t forget, having an orgasm is about addressing a spot where you could enough be vulnerable to allow get in the front of the partner.) “The saying ‘the more you inhale, the greater amount of you feel’ is really so real,” Pailet adds.
Masturbate more
Bringing yourself to orgasm and being conscious of your system throughout your solamente sessions can allow you to discover exactly which strokes and touches you ought to get here. “Try mindful masturbation: the target just isn’t to possess a climax, though it really is fine if you do, but to essentially make contact with the body and pleasure,” says Graham.
Here is just how to get it done: “You simply set a timer for 1 mins, stay or lay down in a cozy and position that is comfortable and commence to the touch your system. Do not get right to the genitals, and put aside porn, toys, and any other props you normally make use of. Touch your face, breasts, hands, belly, and feet. Decide to try pressures that are different strokes. Notice exactly what your human anatomy reacts to. Get interested in your pleasure. This is certainly a great training for learning how to concentrate on the human body, as opposed to the brain, while having sex.” When you have nailed it, share along with your partner.
There’s nothing wrong by having a quickie, but exactly just how quick women reach orgasm in porn as well as in Hollywood films (coughing, every Fifty Shades installment) is hella misleading. “Most women need a lot more of a quick warm up and many other things stimulation that is external” says Mintz. “Some intercourse therapists talk in regards to a 20 moment rule—that is, you should fool around about 20 moments before even pressing one another’s genitals. As well as from then on, females require at the least 20 mins of clitoral stimulation to orgasm with a partner.”
Those are only averages; most people are various, and a great deal is dependent upon as soon as your orgasm that is last ended up being. But try it out: invest some time, and don’t rush all the tiny touches and feelings that will help you build as much as that pleasure top.
Get active and loud
No, you don’t need certainly to imagine auditioning that is you’re porn. But making some sound and getting around in bed can can even make you more prone to reach orgasmville. “Sound and motion, particularly for the sides and pelvis, also helps you to go energy that is sexual your body which means your orgasmic energy is not just stuck in the genitals but has a spot to get,” states Pailet.
Which may seem only a little crazy, but think about any of it: The greater amount of comfortable you might be with some body, the more stimulating you’re. If you’re comfortable enough together with your partner to groan, cry away, talk dirty, and even laugh, than your O is there beingshown to people there.
Intercourse is meant become enjoyable. Even you closer to your partner if you don’t orgasm, the whole experience should feel good and bring. And that means you did climax that is n’t? Okay, perhaps it’ll happen the next time. But obsess that is don’t it. “This is only going to exacerbate your anxiety while making you feel worse—and diminish the fact that the encounter that is sexual have already been exciting making you two feel super linked, also without an orgasm, claims Mintz.
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How to Combat 4 Small Business Worst-Case Scenarios
Threats to the health and continued operation of your small business can come from every corner:
Your employees,
Your government,
Outside human forces (hackers), and
Outside natural forces (Mother Nature).
Grim statistics tell us that 40% of businesses never reopen after a natural disaster. Recently, a telemarketing firm closed its doors and threw 300 people out of work after a ransomware attack.
Worst-Case Business Scenarios
These tales of woe didn’t need to happen. It’s all about being prepared and knowing what to do when you’re suddenly faced with worst-case business scenarios. Take these tips to heart and you and your small business won’t be cited when the next time some writer starts to list hapless businesses that have gone under due to a failure to prepare.
Internal Threats
Even in the Internet Age, it’s your employees – and maybe your partner – who pose the biggest and most constant threat to your business. Intentional and unintentional human acts can bring down a business in one fell swoop or slowly erode its viability.
Combating internal threats requires a comprehensive approach that combines:
Careful hiring
Smart supervision and business systems
Diligent training
Let’s face it, small businesses often rush to hire someone who seems like an excellent candidate for an open position without thoroughly checking references and performing a comprehensive background check. This is especially true if the candidate has been recommended by a current employee.
Invest in professional background checks, and in addition to contacting listed references, ask for the names of other professionals who have worked with your candidate when you talk to their references.
Once onboard, be sure to train all your employees in security measures, including online safety and facility safety. Do not give employees higher network permissions than are required for their jobs. Have alarms and cameras in place and be sure they are operating properly.
Fraud is one of the biggest problems for any small business. Put checks and balances in place for handling business funds. For example, if a single employee is responsible for paying vendors, recording receipts, and making deposits, you are making your business vulnerable for skimming. Break up these functions. Require two signatures on checks. Implement strict financial oversight including audits.
The Tax Man
President Reagan famously quipped, “The most terrifying words in the English language are: I’m from the government and I’m here to help.”
I love the quote, but I think he was just a little off base. In my opinion, the most terrifying words are, “I’m from the IRS and I’m here to audit your tax returns.”
The fact is, even a diligent taxpayer can get in trouble with the IRS. And, to make matters worse, few of us have any idea how to deal with it when we’re hit with fines, penalties, and big back tax bills. After all, the IRS can seize our homes, vehicles, bank accounts, or any other property it can use to pay off our tax debt.
As with all the tips I’m offering here, I hope you’re never faced with a situation where they are the only things that save your business and financial standing, but you need to know that there are several ways to lessen the burden of IRS levies and fines:
Monthly Payment Plans
Partial Pay Installment Agreement (pay less than owed)
Hardship Offer in Compromise (pay less than owed)
Stair-Step Agreement (payments increase over time)
IRS Fresh Start Initiative (pay off over time with no penalties)
Hire a Tax Debt Resolution Firm or Tax Attorney to get you the best deal
Get “Currently Not Collectible” Status (only for those in dire financial situations)
Hackers
Cybersecurity has gone from a topic that didn’t exist a couple of decades ago, to one that makes major headlines virtually every week. The tragic fact is that by the nature of their work, cyber villains are always a step ahead of cybersecurity professionals.
Your only hope is two-fold:
You don’t get hit with the absolute latest cybercrime tactic, and
Your training and security measures cover all known threats.
The issue small business owners need to grapple with is to decide whether or not they – or their IT team – are adequately prepared to train, install, and supervise all aspects of the company’s cybercrime defenses.
Getting up to speed on the proper handling of email and general cybersecurity are topics that most business owners should be able to understand and train their employees on. However, many owners are letting this slip.
On the other hand, hardening your defenses against strong network attacks is probably beyond the scope of most owners. To meet those needs, I suggest bringing in a cybersecurity consultant to assess your weaknesses and propose a cybersecurity plan.
Further, with the boom in cloud-based Software as a Service (SaaS) offerings, small businesses can essentially hand over some of their security concerns to organizations better suited to handling online security.
But even when you’ve signed up with a SaaS provider, the threat of security holes is still there. For instance, many of your employees will be tempted to connect to your SaaS providers via their personal unsecured smartphones or other devices. This is where an expert can help you implement a smart policy with good controls.
Mother Nature
Finally, not every threat to your business can be blamed on people. Natural disasters cause billions of dollars of losses every year. If your business is in a rural area of California, it may have been threatened by a wildfire recently. And, your whole building doesn’t have to burn to the ground to put you out of business.
If you have critical company information on a hard drive that gets destroyed by a hurricane or flood, it can be just as devastating as losing your entire office.
To prepare for a natural disaster you need to consider both human factors and your business’s infrastructure:
Who manages which aspects of recovery?
Where will employees be located after the disaster? Who will communicate with them?
How will computer networks/information be restored?
What is the condition of the physical plant, etc.?
For example, if you suffered a hurricane that managed to leave your facility unscathed, but all your employees fled for safer ground, how would you get reorganized and reopened?
Custom emergency preparedness plans are required for different businesses in areas prone to different types of disasters. Ready.gov — part of Homeland Security — offers extensive “toolkits” that walk you through all the steps you need for devising your own plans.
But as a final word of advice: In the case of each of these worst-case scenarios, it’s critical to understand the situation, internalize the information, draw up the plans, and periodically review/update the plans while times are good.
Don’t wait until it’s too late.
Image: Depositphotos.com
This article, “How to Combat 4 Small Business Worst-Case Scenarios” was first published on Small Business Trends
https://smallbiztrends.com/
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A big part of the work for us is to have a good time
(You can find this text in Swedish here.) The questions I have asked in this project have often led to conversations about the loneliness of travelling. When I met the choreographers Halla Ólafsdóttir and Amanda Apetrea, it was the companionship of travelling that came up instead: how working communities create temporal and spatial frameworks for relationships, and how personal desire shapes and is shaped by these communities.
The first time I met Halla and Amanda was around 2010. They impressed me and still do, with their creative autonomy and their collectivities influenced by feminism.
Halla Ólafsdóttir and Amanda Apetrea
Amanda: 2013 was a groovy travel year. We were at the spring meeting of PAF (Performing Arts Forum). It’s always both up and down at PAF. But we had confit de canard and smoked pot and went to the store and bought huge amounts of food and ice cream. Then we went on to Barcelona with a group made for work and friendship that we called The Future. It was this luscious dream encounter where we read interesting texts, talked, smoked even more pot, cooked even more food, munched cookies. And later that summer, we were in Vienna, where Halla and I played our show and won a prize. Maybe it wasn’t a dream for you, though, Halla, you had a burnout. Halla: I had a burnout after. It was because I was doing, like, twenty projects at the time. That summer was insane. John Moström and I had a residency in Berlin. There was a heat wave and we made Giselle, which involved meeting a large group of people and being with them for two consecutive weeks. It took a lot more energy than I had imagined. And there was no air conditioning, neither in Vienna, nor in Berlin. Amanda: Right. There was a thunderstorm and we were lying naked with the windows wide open in Vienna, trying to not let our skin touch anything. Halla: After that, I toured with The Knife. I wouldn’t have wanted to say no to any of that. But when I took time off in the autumn, I hit the wall. I think I managed to avoid the big crash. I was full of sorrow for four months. I never want to go there again. Since then, I have learned to leave spaces in my calendar. It’s completely unreasonable for me to go from one place to the next without a break in between. Amanda: I know a bit about that stress, your shoulders rise as soon as the phone buzzes. When I started studying choreography under Mårten Spångberg and realised how much we would be travelling, I panicked. I was in a so-called closed relationship. I couldn’t see how that could work alongside. At that time, travelling was such fun and super-annoying at the same time, because everything happened at once. We had to do a solo while on tour. We had to always be available and always socialise and always cook food and serve it. For one and a half year, we were never in Stockholm for more than two weeks at a time. My relationship ended as a direct consequence of my education. I don’t regret anything, but it came at a price. Halla: I also experienced that, in several closed relationships with men. Very few can stand being with someone who has my lifestyle. When I was younger, it was also important for me to demonstrate that I didn’t depend on anyone, that I was prepared to sacrifice everything to be a dancer, move anywhere if that was what it took. It was a huge insight when I realised that I didn’t have to audition for jobs I didn’t want; that I could work with myself and my friends.
Amanda: I don’t quite recognise that thing of putting dance before everything else. I tend to invest that energy in making my relationships work instead. You probably need more time to work out how to live if you don’t want to do the heteronormative family thing.
Halla: When I spend longer periods of time in Iceland, I sometimes feel like an UFO. There aren’t that many women who are single and don’t want kids. Whether you’re straight or gay, it’s important there to have family and children and a partner and a flat. People get pregnant three months after meeting. I feel, not just in Iceland but here as well, that I should be respectable now that I’ve turned forty. That it’s shameful to want to party, to want to go out dancing, to laugh, to talk. That it’s selfish to put my own interests first.
Amanda: It’s also self-sacrificing to not contribute to over-population. Who wants to bring a child into this shitty world? I do, but that’s just because I want to be imortalised. I have massive death anxiety. But it would still have to be something outside the norm. I’m exploring that in different constellations.
Halla: Back in Iceland, I have a big group of friends that I’ve known since I was fifteen. We go on meeting. But the kind of friendships I have through my job, they stopped having fifteen years ago. I get to lie in bed and chitchat until late at night with amazing people. I get to be really nerdy about dance and choreography, discussing, analysing. I love my life. But there’s room for improvement. I haven’t been in a steady relationship for seven years. It’s mostly been short-term. And I often worry about money. And all my homes are sublets, and I’ve moved at least every other year since I was nineteen. I would like to try living in one and the same place for longer now, just to see what it feels like.
Amanda: I’m glad I have a home, it feels safe and important, but I’m thinking of a person that we met many times on these travels. He’s phased out having a fixed abode; he just travels. It’s interesting to think what relationships you would need, living like that.
Halla: Friendships often develop for practical and logistic reasons. Like a friend I always stay with when I visit the city where she lives. Without that, we wouldn’t have got to know each other as well. There is also something beautiful about becoming part of someone else’s context when you travel; coming along to dinners and things.
Amanda: Me and the choreographer Mica Sigourney created a logistic structure in order to develop our friendship. Our whole relationship is based on Swedish funding. We had an instant crush when we met in Vienna. We started talking about art and life and shared the same perspective. I immediately suggested that I should apply for money for us. In the beginning, it was super difficult to keep up the relationship with Mica. I just wanted to fast-forward and look back to see how it worked out. But now, we have got more into the long-distance relationship thing. You check on the fb-chat what’s up, and then you go deeper into the relationship every time you meet. I no longer have the sense of constantly having to start over. I know what it feels like when he’s sitting in my sofa. But I would like to merge the San Francisco life with life here in Stockholm. San Francisco could contribute with fun queer contexts and parties, and Sweden the money for our relationship. Halla: You and Mica seem to work quite a lot like we do when we work together. A big part of the work for us is to have a good time. You don’t get creative ideas just by trying to use your time efficiently. Amanda: We like to be slow. Slowing down is part of the intimacy I share with Halla. It bleeds into our work as well. It can be hard to dare to tell others that you would prefer only working after lunch. You feel like a fuck-up. But Halla and I have worked really hard to get there, to be proud of what we do.
Halla: I’m better now at saying: “This is not a situation where something happens. Can we change it?” But that also depends on the context, of course, on what you want to resist and why. I’m thinking of when we won that prize at ImPulsTanz in Vienna in 2013. Then we got a residency. If we had already won the prize, why should we be diligent festival-participants and show our faces everywhere? We stayed in bed and talked and read poetry instead. We told them to give our studio time to someone else. And it turned out fine.
Amanda: Residencies are good. Like when we launched our latest process with Samlingen.
Halla: Samlingen is a group of five choreographers who are also friends. Since we’re all doing a thousand other things, it’s hard to meet all of us outside work. The first thing booked in the calendar is what ends up happening. So, working together can be a way of seeing each other.
Amanda: The people in Samlingen live very different lives. That is more or less evident, depending on what we do. When we spent five days together in the archipelago, having different needs in our everyday lives wasn’t a problem. Halla: Then we had time to read aloud to each other before going to sleep. You don’t take that kind of time – to lie down and think in something soft – when you’re in the studio at some institution. The studio is associated with efficiency. Amanda: Things were more equal during the residency than when we worked at Riksteatern later. At Riksteatern, some needed to get home to their families as early as possible, while Halla and I would have preferred to sleep in.
Halla: It takes time to achieve consensus with so many brains involved.
Amanda: We are five super-strong people, so you really have to fight for your ideas. If you go to the bathroom, seven thousand decisions have been made when you get back. Halla: I’ve started saying: “Don’t talk while I’m gone, be quiet!” Amanda: It’s also often insanely intense when we’re on tour with Samlingen. Halla: It’s because we meet a new group every time and make a show with them for a couple of days: it’s not like an ordinary tour where you can do a warm-up and go for a walk in the city. Amanda: You hardly have time to send a text message. There‘s no limit to the amount of work, or the limit is when you close your hotel door. I have no idea how to wind down afterwards. I have a need to be alone, but then I get a lot of fomo. And when I come home, I miss my friends, like we haven’t been together. We just went on some trains together and didn’t even get to sit next to each other.
Halla: I actually prefer playing the same show many times instead of travelling all the way to Brussels or Kortrijk to do only one. And I’d love to play more times in one place, preferably in projects that I’m not in charge of. Then I can take care only of myself and I know exactly what to do on stage. The routines in that kind of tour are good for the body.
Amanda: But being on tour can also be difficult. You eat food that you’re unaccustomed to and your stomach goes weird. You perform on completely different floors, such as in a cold and windy tent. You forget to stretch. On one tour, I had constant bacterial vaginosis. I had to go on antibiotics every other month for more or less a year. I don’t know if it was related to the travelling, but I was constantly thinking about it while travelling. In every new place, it was, like: “Where’s the pharmacy, can I get hold of medication?” And it hurt on stage wearing tight shorts. In the last years, I’ve probably travelled less than earlier. Maybe I’ll visit ten places and be away approximately two months in a year. I think it’s because some shows I worked with were more local; we both rehearsed and played here in Stockholm. Then you don’t get invited anywhere except here. If you travel with a show, you get to travel more. I think you travel more than I do, Halla.
Halla: I’m probably away from Sweden for four or five months a year. People still ask me if I live in Sweden. I moved here in 2000 to do a dance programme at Balettakademin. So, I started going back and forth between Iceland and Sweden. After finishing, I stayed here to have a context around me. It’s not that Stockholm is a dream city, but it’s possible to work and have friends here. I have also worked a lot in Europe. And we did a tour with The Knife in the USA. At night, the tour bus drove through the Arizona desert, which I had always dreamed of seeing. Through the little window by the bed, I could only see darkness. So, I’ve been to the Arizona desert, but I haven’t seen anything. But the tour bus was amazing, because we drove right up to the venue. And we never had to think of what to eat. I’m so used to doing things myself. I’ve started getting jittery before travel because there’s so much to keep in mind: waking up, packing, getting one transport to the central station, then another… I hate the central station. And trains make me nauseous. Planes make me think of death.
Amanda: I like horses. I was a horse girl for a long time. Maybe this is not in the near future, but it feels like a good possibility that we could travel by horse and wagon. We should go slower, shut things down and invest the little energy that exists in servers so we can stay in touch over distances. Preferably with a bit more developed technology than now, to make the virtual sex more real. I get slightly panicky thinking that the people I want to keep in touch with can disappear from my life because of distance. Like Mica. Why did I get a best friend who lives so far away? Can’t everyone just be here? Or around a lake in Ulricehamn? There is a really pretty lake in Ulricehamn.
Halla: But If I can’t fly, I lose half of my jobs and I won’t see my family and friends. I can’t afford to go by boat to Iceland, it costs a thousand euro and is really slow. I don’t want that to happen. Within Europe, I could maybe imagine going by train, if the institutions who book and pay tickets are also okay with it taking three days longer. Or a month longer. The people who programme could stop flying in a show for just two days, and instead start cooperating with other venues in the nearest town, or the same town. If we had genuine cooperation with organisers who were prepared for a group to come and settle for a month, maybe we could start talking for real about how to build an audience. Because that is something we are asked in every application. But how are we supposed to build an audience if we play only one performance in a city where we don’t have a network?
Amanda: It would be nice to slow down, and it’s needed, either way.
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Operators Interview
Operators
Photo by Brit Kubat
Operators is a Montreal based project created by Daniel Boeckner, (Wolf Parade, Handsome Furs, Divine Fits), Devojka, and Sam Brown (Divine Fits, New Bomb Turks) in 2014. The band released an EP in 2014, and released their first LP in 2016. Operators supported these releases with a series of international tours across North America, and Europe. Their latest release, ‘Radiant Dawn’ consists of nine tracks that meld raw analog hardware with Boeckner's distinct voice to create an immersive cinematic sound. Interspersed between the tracks are instrumental intertitles that amplify the album’s 1970s sci-fi dystopian feel. ‘Radiant Dawn’ maintains a completely fresh energy for a band very much in top form… We talk to Dan Boeckner about working in an isolated setting, the VHS era and HBO’s Chernobyl …
TSH: How would you sum up your creative partnership with Devojka in the lead-up to ‘Radiant Dawn’?
Dan: Once the ‘Blue Wave’ touring cycle ended and I had time off from Wolf Parade, I started putting together some basic ideas for what I thought would turn into ‘Radiant Dawn’ tracks. We had this sort of unspoken understanding that we weren’t going to limit ourselves to the same gear that we used to write ‘Blue Wave’, so I’d set up a few limited combinations of synths and drum machines and just started carving out patterns and chord progressions I liked. I had a lot of false starts. It wasn’t really until Dev and I began working on things together in our studio that the aesthetic of ‘Radiant Dawn’ revealed itself. We did a few days of free form jamming direct to 2 track cassette with Andrew Woods (who ended up mixing the album) processing the entire mix through a table of guitar pedals. When we were listening to the playback, it pretty much set the tone for the sonic aesthetic of the album. Dev and I got to work on building a kind of psycho-geography for the songs to live in. I got obsessed with the idea of a kind of Irradiated Pastoralism. These banal landscapes made completely unrecognisable by an “event”. Maybe a visitation, nuclear fallout, the effects of extreme climate change. Not post-apocalyptic but post-post-apocalyptic. Everything has grown back, the sun is shining, but the landscape and objects have been changed. The foliage has changed. Everything is unrecognisable. Dev and I worked really quickly after that. I felt like once we built the world, it was easy to fit the songs into it.
TSH: As you guys fleshed out new material, what was the level of focus in the studio like?
Dan: We’re pretty intensely focussed when we’re writing. One of the great things about having Dev as a writing partner is that we’re both completely comfortable and happy to play 4 bar bass sequence for hours and just reach a kind of trance state, adding and subtracting melodies and trying out different vocal lines. It’s really my favourite part of the process because it feels pure and totally removed from the world of the “intellectual”. Usually we’d record voice memos and then go over them, pick out the exciting moments and work those moments into a structure.
TSH: You’ve touched on this album pushing you forward into a new chapter of writing. Can you tell us more about auditioning your lyrics…
Dan: I’ve never really done it before, so it was a bit nerve wracking. I wanted the lyrics on this album to function like a bridge between the different narrators and protagonists in the different songs. To reinforce the narrative and show that they all lived in the same world that we’d built. Once I got over my initial uncomfortableness about sitting in a room and reading/singing lyrics to Dev, it was a blast. We got to dig into the songs and try a bunch of different things out. I filled an entire notebook with lyrics for this album and used probably 10% of them.
TSH: Also, what were the benefits in working in a really isolated setting?
Dan: Our studio is down the street from our house, on a semi bustling street…but the studio itself feels like a space station. Walking in the door for me is like walking through an airlock. There’s the outside world where linear time exists, people are getting drunk at the bar below, cars driving by, occasionally I look out the window and see someone I know…inside the studio, time stops, everything is calm, it’s a blank space where you just work and build something. I like being able to access both of those things. To spend a whole day isolated and working and then shut the door and go back to normal city life.
TSH: Was ‘Days’ identified early on as the album opener?
Dan: When I finished the first, extremely rough pass of ‘Days’ and played it for Dev, we both knew that it should be the first song on the album. The protagonist wakes up in the woods mumbling the lines of the chorus and the whole song rushes forward to a collapse where the drum machine and pads just start falling apart. The album ends in the woods with the protagonist of ‘Low Life’ watching his small town become unstuck in space/time and there’s a similar disintegration of the track. There’s a kind of loop there. I also really liked the idea of the first melodic thing you hear on the album being just Buchla bass and smeared out vocals.
TSH: Moreover, what sort of motivations do you draw on to pen a track like ‘Faithless’?
Dan: ‘Faithless’ is about the hallucinatory nature of reality (online and offline) under late period capitalism. The same grotesquely funny reality bending force field that happened in the USSR during the last years of its existence. When I wrote it, I was thinking about the absurd effects of 80s GOSPLAN (a factory that makes 10s of thousands of platform shoes that no one wants, based on calculations made by state bureaucrats) and the existential horror of watching verified fast food chain twitter accounts “interact” with each other about depression and how they’re pretty much the same thing. The failure of an ideology, political system and ecumenic ideal creating this gradual psychedelic effect on our daily lives. Accepting that. Not really knowing or caring if anything is true because…our last individual agency in this collapsing system is being able to believe something ridiculous like the earth is flat or that vaccines are a government conspiracy. Losing faith in pretty much everything. I wanted to write a song about that ending up being a liberating force for change.
TSH: How key is it for Operators to continuously have a strong visual element?
Dan: It’s become really important to the way we want to present the band. When we started, it was more of a stark, Fugazi style minimalism where we wouldn’t think about lighting onstage or a constant aesthetic, but with this record Dev and I are so invested in the world we built for ‘Radiant Dawn’, we felt like it was important to invite people into it with short films, projections onstage… to give people an immersive experience.
TSH: Speaking of visual elements, when you think of the VHS era, what sort of nostalgia and memories come to mind for you?
Dan: When I think of the VHS era I think of one thing: McQuinns Video. I grew up in a very remote rural community in Canada. We had one video rental store and it was in the basement of this guy Dick McQuinns house. You’d go in his front door, walk down a hallway and open another door. You’d walk down a flight of stairs and be greeted by a massive poster for the movie Maniac, which is an oil painting of the titular Maniac holding the severed head of a woman and a giant bowie knife. His stock was probably 50% “regular” films and 50% insane horror movies. I loved going there and wandering through the stacks of VHS tapes, looking at the covers. My brother and I would rent a bunch of horror movies and spend summer afternoons with the blinds closed mainlining Lucio Fulci and John Carpenter. I think it broke my brain in the best possible way.
TSH: Is the notion of being adaptable one that you’ve had to master being an artist over the years?
Dan: I’m not sure if I’ve mastered it, but it’s a really important skill to cultivate. One thing I do know is that in 2019, no one who works on the business side of music has any fucking idea what’s happening. All the models that “worked” 5-10 years ago are obsolete and irrelevant. That coupled with the fact there seems to be this weird, Lovecraftian shadow of the “good old days” still guiding a lot of the decisions that get made about how to direct an artist’s career means that WE as artists need to trust our instincts and experiences on the road/in the business more and more. If you’re a working musician and you��re paying attention, you’re going to know what works and what doesn’t more than any of the management class people around you. Being fluid and adaptable to this new paradigm is the way to stay happy and working.
TSH: You’ve touched on how ‘shooting stuff around on the internet can be really damaging’. Do you feel that today’s technology is information overload and that real communication is crumbling?
Dan: I don’t feel like communication and engagements are suffering but I do feel like the networked nature of these systems and the way they’re a perfect vector for political brain poisoning has been incredibly damaging to social and political life, even here in Canada.
TSH: Having some German in you, do you have any strong attachments to German ways of life?
Dan: Haha! Not at all. I do love krautrock though! And, now that I think about it… currywurst.
TSH: What do you and Devojka bond and laugh over most whilst on tour?
Dan: Late night forced karaoke in the van, whatever weird regional American gas station items we come across, terrible hours long comedy riffs (usually based on a single word) that are just the product of the collective insanity of being in a van for 6-10 hours day.
TSH: Does your dog Archie still sleep on your suitcase when you need to access it?
Dan: Yes. Every single time we leave on tour. Always my suitcase. Probably because it’s bigger and more comfortable than Devs. We used to bring him out on the road with us and it was great… he’s an incredible equaliser. Say you’ve got a surly promoter or stage tech…it’s incredibly hard to be a complete asshole when there’s a little, friendly dog wandering around and charming everyone.
TSH: What impressed you most about HBO’s Chernobyl? And what else have you been watching lately?
Dan: I loved Chernobyl. I’m a huge fan of Jarred Harris. It’s jarring to watch something produced in the West in 2019 that’s not just ultra-reactionary and critical of Russia in general, even though the story itself is an indictment of late period Soviet bureaucracy. I liked how the director acknowledged how much of the series was lifted from Svetlana Alexeivichs incredible book, as well. I’d recommend that anyone who enjoyed Chernobyl go out and buy her latest work Secondhand Time - one of the best things I’ve ever read. Some other things I’ve watched lately: Neon Genesis Evangelion (still great), The Wailing (amazing Korean horror film), The Dark (the German Lost but good), Stranger in a Strange Land (1987 Nick Cave in Berlin doc), Marketa Lazarova (Czech new wave and the most black metal film ever made) and Ian Nairn - Nairn Across Britain. The whole series is up on YouTube and I think I learned more about UK social geography from it than anything I’ve ever read. A lot of the locations seem bleak (it’s always raining and grey) or run down (it was filmed between 71-78) but the way he imbues these places with magic and history makes you feel like you’re listening to Alan Moore talk about sacred geometry. It’s a deeply odd and very British documentary series. There’s an entire episode about Wolverhampton that’s completely gripping, if that’s any indication of how charming this guy is.
TSH: Devojka has previously made drinks for her neighbourhood – do you get treated to some cocktail specials on tour?
Dan: Without a mobile full bar, it’s hard to get the same quality of drinks out BUT, we did a pretty big booze buy on the last tour and had a box full of some top shelf liquor that just came with us into every backstage.
TSH: Finally, what’s pleased you most about the band’s progression to date?
Dan: The fact that we got to the point where we could make a record like ‘Radiant Dawn’. I’m not discounting our other stuff but to me ‘Radiant Dawn’ was one of those “signpost albums” you get to make once every 5 years or so. A record where you push through into another phase of your creative life and discover some new tools, new approaches, new language for making music and everything becomes challenging and exciting. For me, that’s really only happened twice before in the last 15 years and I’m glad we kept pushing at our song writing process. Evolving as a live band has been really rewarding too. To be so linked and tuned into each other on stage you can be in the middle of a set and just throwing new things, flourishes, new parts back and forth at each other and playing off them. Those moments are the closest I get to pure, mindless joy.
Operators - “I Feel Emotion”
Radiant Dawn
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The traditional strategy to SEO has been devoted to creating excellent content that will is easily searchable via lookup engine bots. To realize SEO, you'll also need in order to know how Google search functions. 2019 can still use many of all these newly implemented tactics, but look for engine optimization experts are furthermore suggesting there will be a lot more. Currently more than half associated with searches account for mobile gadgets, and the number will definitely move up in 2019. Within the remaining 2018 quarter, a person need to invest in mobile-first content that will rank a person higher in mobile search within 2019. The vast majority of your SEO learning need to come from online resources, yet there are a few publications that will help you conceptually understand the history of lookup, search engines, and how SEARCH ENGINE OPTIMIZATION has changed through the many years. There are a lot of methods that webmasters use within order to entice potential clients to their site—one of the particular most important and effective associated with those being Seo (SEO). SEO is important for a lot of companies because if individuals find you using a web research and find what they're searching for, you can receive plenty of new web visitors that will can help you earn even more money. Good SEO follows guidelines that Search engines determines are best practices in order to have your articles ranked upon top. SEARCH ENGINE OPTIMIZATION services do thorough keyword analysis for the specific website, and after that optimize the information on the particular basis of these keywords plus theme of website. Search engines regard metadata plus meta keywords as less essential than they used to, thanks a lot to many years of dark hat misuse, however the name of your page and the relevancy towards the content can always be a highly essential factor in SEO. SEO is important because this helps you get found simply by improving your ranking online lookup results. Inorganic SEO is usually good for populating links with regard to your website, even on additional websites which signed up regarding online ads to be demonstrated on their web pages. Of course, finding the period for you to write your own SEO articles every single day can end up being difficult in light of the particular fact that you still possess a company to run. Social media offers its very own perks aside from SEARCH ENGINE OPTIMIZATION value. So when 15 Reasons Why You Cannot Learn SEO 2019 Well you think about it, SEARCH ENGINE OPTIMIZATION is really just a procedure of proving to look engines that will you are the best web site, probably the most authoritative, the most reliable, the most unique and fascinating site that they can provide to their customer - the particular searcher. SEO professionals employ the variety of different ways associated with make websites appear higher within your list of results and create it much more likely that will you'll click on them in order to find what you're looking intended for. SEO more usually talk regarding domain trust and domain expert in line with the amount, type and quality of inbound links to a site. SEO consists of attaining a higher ranking within search engines via changes in order to your site content and program code to make it more related and therefore more search motor compatible.
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Effecting Change: Discovering the Technical Problem
Distilled’s Seattle office once engaged with an enterprise software company, who intended to merge their web properties onto a single domain. Leadership suspected gathering them together would be better for branding. But it turned out to be no small task — more than eighty different sites housed bits of their content!
As we talked with their team, we saw why the sites had proliferated. The company’s web team coded their brand site by hand. As a result, marketing teams couldn’t upload or change their own content. Marketers felt disenfranchised, so savvy employees gave themselves a voice. They made their own platforms.
As outside observers, we saw that this consolidation would be a temporary fix. The client needed to simplify content creation. Otherwise, they’d wind up playing whack-a-mole with their own teams. Painting a clear picture of these management issues is an important part of what we do. Effecting change is an important part of Distilled’s core values. Often the way a client manages a problem is more impactful than the problem itself!
Still, the technical problem is real. The technical problem is the thing that takes expertise to resolve. And to have a voice in the conversation about content creation, we needed to first support the client with their site consolidation. We had to show our expertise and prove ourselves trustworthy partners.
To build that trust we needed an efficient and effective approach to solving technical problems. The method I’m outlining in this post is how I resolve difficult technical problems because it lets me focus my effort on what matters most. The approach respects the importance of the technical problem and acknowledges that there is more to the whole story.
SEE THE EXAMPLE SPREADSHEET
How the spreadsheet looks.
Start with MECE
Have you ever seen (or delivered) a 60-page technical audit? How much did the client do (or even read)? Consultants write these documents when they try to tackle a big problem head-on. When the scope of the problem is unclear, when do you stop working?
Big problems can be complicated, or they can be complex. Complicated problems are challenging, but solvable if you find the right approach. Technical problems are usually complicated. Complex issues have too many — or poorly understood — variables. They resist formulaic approaches. The way a client manages their problems is complex.
When you look at a technical problem and feel paralyzed, you’re recognizing how complicated it is. But complicated problems are vulnerable to structured approaches. By breaking that problem down into several smaller problems, the solution is known.
In this post, we’ll break a big problem down with the MECE principle. This process helps expose the substructure of the problem. It’s easier to explain by example — if you’ve seen the Technical Audit Checklist for Human Beings, that spreadsheet is MECE.
MECE stands for Mutually Exclusive, Comprehensively Exhaustive. Here’s what that means:
Mutually exclusive. All the subproblems we identify are different — they don’t overlap.
Comprehensively exhaustive. The subproblems cover all possibilities.
Breaking down the problem with MECE principles lets you feel confident that you’ve inspected all relevant angles. Let’s look at how this concept works in the rest of this article.
Three steps to technical discovery
We want to understand the technical challenge quickly, confidently, and in a replicable way. These are the three steps to follow:
Familiarize yourself with available data.
Form a hypothesis about what to do.
Validate the solution under the context in which you’re working.
It’s an intuitive process — not controversial. The difference is applying a principle like MECE at each step to focus your attention.
First, familiarize yourself with available data
Check out the first page of the example Sheet to follow along.
Imagine a client has come to you saying, “I need to increase my organic traffic.” For Distilled, that’s a surprisingly common scenario — and a difficult demand to fulfill! Where do you start with an open-ended problem like that? Applying the MECE principle will give us a direction to go in.
Let’s give it a try, starting from the top. More organic traffic is the goal. What are all the possible ways you could achieve that goal? These are the top-level possibilities I came up with:
Need more organic traffic
Maybe add more content to the site
Maybe improve existing content
Maybe increase authority of content
Applying MECE is recursive. You don’t just break the big problem into subproblems, you also break down each subproblem in turn. This continues until you can clearly take physical action to solve the subproblems. Here’s a visual representation of the process:
For example, we could increase traffic to the site by adding more content that targets high-volume search terms. That’s a more focused problem than “increase organic traffic”. But it’s still a bit paralyzing. So let’s break the problem down further:
How can we increase traffic by adding content?
Maybe create more content targeting competitive head terms
Maybe create lots of content targeting long-tail terms
We’re getting warmer, but we’re not quite there. Let’s do one more try, focusing on the possibility of adding long-tail content:
How can we increase traffic with long-tail content?
Could we automate content creation with proprietary client data?
Can we design a content calendar the client could use to produce targeted content?
The process stops here because the problems are specific enough to generate next physical actions. We could break the points down further, but that wouldn’t change the actions we’d take to research them.
This process is fully fleshed out in the spreadsheet. In the end, we come up with things like “If we cast a wider net, are there head terms in markets we aren't considering?” These are all questions that will drive action and give us confidence.
In fact, we wind up with some fairly common actions. We need to do a tech audit. We need to brainstorm campaign ideas. The difference is that we now know exactly why we’re doing them — and therefore how to invest in each.
Next, form a hypothesis
In the first step, you exposed the possible solutions. By doing that research, you’ll have formed an opinion about what the answer is. If not, collecting everything in one place should bring out some contenders.
Now it’s time to form a hypothesis based on your research and professional intuition. Looking at the example spreadsheet, I’m starting to suspect that creating long-tail content will be the best way for the client to increase their organic visibility.
That’s my informed opinion — I might be wrong. The hypothesis doesn’t have to turn out correct. That’s why you need to validate it.
Finally, validate your recommendations
Check out the second page of the example Sheet to follow along.
This step is often skipped when tackling complicated problems without a formal process. It’s natural to form an opinion about what to do while you’re researching. It may even seem obvious that you have the right answer, and you might!
Imagine going to the client at this point with your opinion. You’d say, “I did a bunch of research and it pointed toward this recommendation.” While that’s a better approach than going to the client with a massive audit, there’s still room for the client to doubt. It’s time to shift focus.
In step one, we analyzed every relevant facet of the “get more traffic” problem. Now we’ve got a hypothesis. We need to inspect this hypothesis from all angles. Let’s look at our example hypothesis:
We should invest in creating content for long-tail keywords
Improving rankings of existing content isn't practical.
We can capture new long-tail traffic.
Capturing long-tail traffic has a positive ROI.
As with the first step, we continue this process until each subproblem can be given a concrete answer. Check out the spreadsheet for inspiration.
We’re taking it from “the evidence points in this direction” to “we’ve looked at this from all relevant angles, and are confident we can support it”. This is the most important supporting evidence to present.
A little thinking goes a long way
David Allen says in GTD, “You have to think about your stuff more than you realize, but not as much as you're afraid you might.” That’s as true for big technical problems as it is for your own to-do system.
The art is breaking down the big problem into a set of sub-problems. That isn’t easy — but it’s more effective than trying to do a bunch of audits and hoping they’ll coalesce into meaningful insight.
Once you’ve mastered this skill, the three-step outline is simple:
Expose possibilities
Choose the most promising
Validate the chosen possibility
Confidently executing this process efficiently exposes technical solutions. Solving this complicated problem gives you more opportunity to collaborate with the client on complex problems, like the impact of their management practices.
SEE THE EXAMPLE SPREADSHEET
Engaging with these ideas
Here are two books that have introduced me to these methods. If you’re interested in this approach to problem solving, I recommend them!
Flawless Consulting by Peter Block. This is a book with great ideas in it, but it takes some effort to parse. I’ve created an internal training course for our team to share its principles in a more structured way. For those who are willing to invest in its ideas, there is the potential for a huge payoff.
The McKinsey Way by Ethan M. Rasiel. There are plenty of books on McKinsey and MECE. I happened to get my introduction to the concept here.
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Text
Effecting Change: Discovering the Technical Problem
Distilled’s Seattle office once engaged with an enterprise software company, who intended to merge their web properties onto a single domain. Leadership suspected gathering them together would be better for branding. But it turned out to be no small task — more than eighty different sites housed bits of their content!
As we talked with their team, we saw why the sites had proliferated. The company’s web team coded their brand site by hand. As a result, marketing teams couldn’t upload or change their own content. Marketers felt disenfranchised, so savvy employees gave themselves a voice. They made their own platforms.
As outside observers, we saw that this consolidation would be a temporary fix. The client needed to simplify content creation. Otherwise, they’d wind up playing whack-a-mole with their own teams. Painting a clear picture of these management issues is an important part of what we do. Effecting change is an important part of Distilled’s core values. Often the way a client manages a problem is more impactful than the problem itself!
Still, the technical problem is real. The technical problem is the thing that takes expertise to resolve. And to have a voice in the conversation about content creation, we needed to first support the client with their site consolidation. We had to show our expertise and prove ourselves trustworthy partners.
To build that trust we needed an efficient and effective approach to solving technical problems. The method I’m outlining in this post is how I resolve difficult technical problems because it lets me focus my effort on what matters most. The approach respects the importance of the technical problem and acknowledges that there is more to the whole story.
SEE THE EXAMPLE SPREADSHEET
How the spreadsheet looks.
Start with MECE
Have you ever seen (or delivered) a 60-page technical audit? How much did the client do (or even read)? Consultants write these documents when they try to tackle a big problem head-on. When the scope of the problem is unclear, when do you stop working?
Big problems can be complicated, or they can be complex. Complicated problems are challenging, but solvable if you find the right approach. Technical problems are usually complicated. Complex issues have too many — or poorly understood — variables. They resist formulaic approaches. The way a client manages their problems is complex.
When you look at a technical problem and feel paralyzed, you’re recognizing how complicated it is. But complicated problems are vulnerable to structured approaches. By breaking that problem down into several smaller problems, the solution is known.
In this post, we’ll break a big problem down with the MECE principle. This process helps expose the substructure of the problem. It’s easier to explain by example — if you’ve seen the Technical Audit Checklist for Human Beings, that spreadsheet is MECE.
MECE stands for Mutually Exclusive, Comprehensively Exhaustive. Here’s what that means:
Mutually exclusive. All the subproblems we identify are different — they don’t overlap.
Comprehensively exhaustive. The subproblems cover all possibilities.
Breaking down the problem with MECE principles lets you feel confident that you’ve inspected all relevant angles. Let’s look at how this concept works in the rest of this article.
Three steps to technical discovery
We want to understand the technical challenge quickly, confidently, and in a replicable way. These are the three steps to follow:
Familiarize yourself with available data.
Form a hypothesis about what to do.
Validate the solution under the context in which you’re working.
It’s an intuitive process — not controversial. The difference is applying a principle like MECE at each step to focus your attention.
First, familiarize yourself with available data
Check out the first page of the example Sheet to follow along.
Imagine a client has come to you saying, “I need to increase my organic traffic.” For Distilled, that’s a surprisingly common scenario — and a difficult demand to fulfill! Where do you start with an open-ended problem like that? Applying the MECE principle will give us a direction to go in.
Let’s give it a try, starting from the top. More organic traffic is the goal. What are all the possible ways you could achieve that goal? These are the top-level possibilities I came up with:
Need more organic traffic
Maybe add more content to the site
Maybe improve existing content
Maybe increase authority of content
Applying MECE is recursive. You don’t just break the big problem into subproblems, you also break down each subproblem in turn. This continues until you can clearly take physical action to solve the subproblems. Here’s a visual representation of the process:
For example, we could increase traffic to the site by adding more content that targets high-volume search terms. That’s a more focused problem than “increase organic traffic”. But it’s still a bit paralyzing. So let’s break the problem down further:
How can we increase traffic by adding content?
Maybe create more content targeting competitive head terms
Maybe create lots of content targeting long-tail terms
We’re getting warmer, but we’re not quite there. Let’s do one more try, focusing on the possibility of adding long-tail content:
How can we increase traffic with long-tail content?
Could we automate content creation with proprietary client data?
Can we design a content calendar the client could use to produce targeted content?
The process stops here because the problems are specific enough to generate next physical actions. We could break the points down further, but that wouldn’t change the actions we’d take to research them.
This process is fully fleshed out in the spreadsheet. In the end, we come up with things like “If we cast a wider net, are there head terms in markets we aren't considering?” These are all questions that will drive action and give us confidence.
In fact, we wind up with some fairly common actions. We need to do a tech audit. We need to brainstorm campaign ideas. The difference is that we now know exactly why we’re doing them — and therefore how to invest in each.
Next, form a hypothesis
In the first step, you exposed the possible solutions. By doing that research, you’ll have formed an opinion about what the answer is. If not, collecting everything in one place should bring out some contenders.
Now it’s time to form a hypothesis based on your research and professional intuition. Looking at the example spreadsheet, I’m starting to suspect that creating long-tail content will be the best way for the client to increase their organic visibility.
That’s my informed opinion — I might be wrong. The hypothesis doesn’t have to turn out correct. That’s why you need to validate it.
Finally, validate your recommendations
Check out the second page of the example Sheet to follow along.
This step is often skipped when tackling complicated problems without a formal process. It’s natural to form an opinion about what to do while you’re researching. It may even seem obvious that you have the right answer, and you might!
Imagine going to the client at this point with your opinion. You’d say, “I did a bunch of research and it pointed toward this recommendation.” While that’s a better approach than going to the client with a massive audit, there’s still room for the client to doubt. It’s time to shift focus.
In step one, we analyzed every relevant facet of the “get more traffic” problem. Now we’ve got a hypothesis. We need to inspect this hypothesis from all angles. Let’s look at our example hypothesis:
We should invest in creating content for long-tail keywords
Improving rankings of existing content isn't practical.
We can capture new long-tail traffic.
Capturing long-tail traffic has a positive ROI.
As with the first step, we continue this process until each subproblem can be given a concrete answer. Check out the spreadsheet for inspiration.
We’re taking it from “the evidence points in this direction” to “we’ve looked at this from all relevant angles, and are confident we can support it”. This is the most important supporting evidence to present.
A little thinking goes a long way
David Allen says in GTD, “You have to think about your stuff more than you realize, but not as much as you're afraid you might.” That’s as true for big technical problems as it is for your own to-do system.
The art is breaking down the big problem into a set of sub-problems. That isn’t easy — but it’s more effective than trying to do a bunch of audits and hoping they’ll coalesce into meaningful insight.
Once you’ve mastered this skill, the three-step outline is simple:
Expose possibilities
Choose the most promising
Validate the chosen possibility
Confidently executing this process efficiently exposes technical solutions. Solving this complicated problem gives you more opportunity to collaborate with the client on complex problems, like the impact of their management practices.
SEE THE EXAMPLE SPREADSHEET
Engaging with these ideas
Here are two books that have introduced me to these methods. If you’re interested in this approach to problem solving, I recommend them!
Flawless Consulting by Peter Block. This is a book with great ideas in it, but it takes some effort to parse. I’ve created an internal training course for our team to share its principles in a more structured way. For those who are willing to invest in its ideas, there is the potential for a huge payoff.
The McKinsey Way by Ethan M. Rasiel. There are plenty of books on McKinsey and MECE. I happened to get my introduction to the concept here.
Effecting Change: Discovering the Technical Problem was originally posted by Video And Blog Marketing
0 notes
Text
Effecting Change: Discovering the Technical Problem
Distilled’s Seattle office once engaged with an enterprise software company, who intended to merge their web properties onto a single domain. Leadership suspected gathering them together would be better for branding. But it turned out to be no small task — more than eighty different sites housed bits of their content!
As we talked with their team, we saw why the sites had proliferated. The company’s web team coded their brand site by hand. As a result, marketing teams couldn’t upload or change their own content. Marketers felt disenfranchised, so savvy employees gave themselves a voice. They made their own platforms.
As outside observers, we saw that this consolidation would be a temporary fix. The client needed to simplify content creation. Otherwise, they’d wind up playing whack-a-mole with their own teams. Painting a clear picture of these management issues is an important part of what we do. Effecting change is an important part of Distilled’s core values. Often the way a client manages a problem is more impactful than the problem itself!
Still, the technical problem is real. The technical problem is the thing that takes expertise to resolve. And to have a voice in the conversation about content creation, we needed to first support the client with their site consolidation. We had to show our expertise and prove ourselves trustworthy partners.
To build that trust we needed an efficient and effective approach to solving technical problems. The method I’m outlining in this post is how I resolve difficult technical problems because it lets me focus my effort on what matters most. The approach respects the importance of the technical problem and acknowledges that there is more to the whole story.
SEE THE EXAMPLE SPREADSHEET
How the spreadsheet looks.
Start with MECE
Have you ever seen (or delivered) a 60-page technical audit? How much did the client do (or even read)? Consultants write these documents when they try to tackle a big problem head-on. When the scope of the problem is unclear, when do you stop working?
Big problems can be complicated, or they can be complex. Complicated problems are challenging, but solvable if you find the right approach. Technical problems are usually complicated. Complex issues have too many — or poorly understood — variables. They resist formulaic approaches. The way a client manages their problems is complex.
When you look at a technical problem and feel paralyzed, you’re recognizing how complicated it is. But complicated problems are vulnerable to structured approaches. By breaking that problem down into several smaller problems, the solution is known.
In this post, we’ll break a big problem down with the MECE principle. This process helps expose the substructure of the problem. It’s easier to explain by example — if you’ve seen the Technical Audit Checklist for Human Beings, that spreadsheet is MECE.
MECE stands for Mutually Exclusive, Comprehensively Exhaustive. Here’s what that means:
Mutually exclusive. All the subproblems we identify are different — they don’t overlap.
Comprehensively exhaustive. The subproblems cover all possibilities.
Breaking down the problem with MECE principles lets you feel confident that you’ve inspected all relevant angles. Let’s look at how this concept works in the rest of this article.
Three steps to technical discovery
We want to understand the technical challenge quickly, confidently, and in a replicable way. These are the three steps to follow:
Familiarize yourself with available data.
Form a hypothesis about what to do.
Validate the solution under the context in which you’re working.
It’s an intuitive process — not controversial. The difference is applying a principle like MECE at each step to focus your attention.
First, familiarize yourself with available data
Check out the first page of the example Sheet to follow along.
Imagine a client has come to you saying, “I need to increase my organic traffic.” For Distilled, that’s a surprisingly common scenario — and a difficult demand to fulfill! Where do you start with an open-ended problem like that? Applying the MECE principle will give us a direction to go in.
Let’s give it a try, starting from the top. More organic traffic is the goal. What are all the possible ways you could achieve that goal? These are the top-level possibilities I came up with:
Need more organic traffic
Maybe add more content to the site
Maybe improve existing content
Maybe increase authority of content
Applying MECE is recursive. You don’t just break the big problem into subproblems, you also break down each subproblem in turn. This continues until you can clearly take physical action to solve the subproblems. Here’s a visual representation of the process:
For example, we could increase traffic to the site by adding more content that targets high-volume search terms. That’s a more focused problem than “increase organic traffic”. But it’s still a bit paralyzing. So let’s break the problem down further:
How can we increase traffic by adding content?
Maybe create more content targeting competitive head terms
Maybe create lots of content targeting long-tail terms
We’re getting warmer, but we’re not quite there. Let’s do one more try, focusing on the possibility of adding long-tail content:
How can we increase traffic with long-tail content?
Could we automate content creation with proprietary client data?
Can we design a content calendar the client could use to produce targeted content?
The process stops here because the problems are specific enough to generate next physical actions. We could break the points down further, but that wouldn’t change the actions we’d take to research them.
This process is fully fleshed out in the spreadsheet. In the end, we come up with things like “If we cast a wider net, are there head terms in markets we aren't considering?” These are all questions that will drive action and give us confidence.
In fact, we wind up with some fairly common actions. We need to do a tech audit. We need to brainstorm campaign ideas. The difference is that we now know exactly why we’re doing them — and therefore how to invest in each.
Next, form a hypothesis
In the first step, you exposed the possible solutions. By doing that research, you’ll have formed an opinion about what the answer is. If not, collecting everything in one place should bring out some contenders.
Now it’s time to form a hypothesis based on your research and professional intuition. Looking at the example spreadsheet, I’m starting to suspect that creating long-tail content will be the best way for the client to increase their organic visibility.
That’s my informed opinion — I might be wrong. The hypothesis doesn’t have to turn out correct. That’s why you need to validate it.
Finally, validate your recommendations
Check out the second page of the example Sheet to follow along.
This step is often skipped when tackling complicated problems without a formal process. It’s natural to form an opinion about what to do while you’re researching. It may even seem obvious that you have the right answer, and you might!
Imagine going to the client at this point with your opinion. You’d say, “I did a bunch of research and it pointed toward this recommendation.” While that’s a better approach than going to the client with a massive audit, there’s still room for the client to doubt. It’s time to shift focus.
In step one, we analyzed every relevant facet of the “get more traffic” problem. Now we’ve got a hypothesis. We need to inspect this hypothesis from all angles. Let’s look at our example hypothesis:
We should invest in creating content for long-tail keywords
Improving rankings of existing content isn't practical.
We can capture new long-tail traffic.
Capturing long-tail traffic has a positive ROI.
As with the first step, we continue this process until each subproblem can be given a concrete answer. Check out the spreadsheet for inspiration.
We’re taking it from “the evidence points in this direction” to “we’ve looked at this from all relevant angles, and are confident we can support it”. This is the most important supporting evidence to present.
A little thinking goes a long way
David Allen says in GTD, “You have to think about your stuff more than you realize, but not as much as you're afraid you might.” That’s as true for big technical problems as it is for your own to-do system.
The art is breaking down the big problem into a set of sub-problems. That isn’t easy — but it’s more effective than trying to do a bunch of audits and hoping they’ll coalesce into meaningful insight.
Once you’ve mastered this skill, the three-step outline is simple:
Expose possibilities
Choose the most promising
Validate the chosen possibility
Confidently executing this process efficiently exposes technical solutions. Solving this complicated problem gives you more opportunity to collaborate with the client on complex problems, like the impact of their management practices.
SEE THE EXAMPLE SPREADSHEET
Engaging with these ideas
Here are two books that have introduced me to these methods. If you’re interested in this approach to problem solving, I recommend them!
Flawless Consulting by Peter Block. This is a book with great ideas in it, but it takes some effort to parse. I’ve created an internal training course for our team to share its principles in a more structured way. For those who are willing to invest in its ideas, there is the potential for a huge payoff.
The McKinsey Way by Ethan M. Rasiel. There are plenty of books on McKinsey and MECE. I happened to get my introduction to the concept here.
from Digital Marketing https://www.distilled.net/resources/effecting-change-discovering-the-technical-problem/ via http://www.rssmix.com/
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