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dailyaudiobible · 8 years ago

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02/10/2017 DAB Transcript

Exodus 30:11-31:18 ~ Matthew 26:47-68 ~ Psalm 32:1-11 ~ Proverbs 8:27-32

Today is the 10th day of February. Welcome to the Daily Audio Bible. I am Brian and I am thrilled that we can come together here at the end of a week. This is not exactly the end of the week. That is tomorrow but it's the end of the work week and I'm glad that we can get together for the rhythm that we’ve established in our lives to take a step forward each day and feast on the word of God. So we’ll go back out with Moses and the people of Israel as God continues to give instructions for what this new people is supposed to look and act like. We’re reading from The Voice Translation this week. Exodus chapter 30, verse 11 through 31, verse 18.

Commentary

It's only been a couple of months since I was last in the land of the Bible and walking the path that we’re reading of today with Jesus. And these places still exist—the Garden of Gethsemane, the place where Jesus cried out to the Father in anguish and the place where he was arrested in our reading today. There is a valley between the Garden of Gethsemane and where the high priest's quarters would have been because Gethsemane is on the Mount of Olives. The Kidron Valley runs between the Mount of Olives and the Temple Mount and that entire area of the City of David. So Jesus would have been bound and walked the path back across the Kidron Valley into Caiaphas’ quarters where all this is going down. You can imagine the disciples all running off into the trees, all hiding, all staying on the periphery. They’re not exactly sure what is happening. Jesus has told them what is going to happen, but they have this worldview that Jesus is the Messiah and somehow the way that this ends is that he takes over. So they are on the periphery of all this. Peter is in the courtyard outside as this trial of sorts is taking place.

If you don’t just read the story and say yeah, I’ve heard this a thousand times, if you put yourself in the story, become one of the disciples, put yourself in these places, not only can you enter into the story, but you find yourself in the story. Where would you be? Because we read these stories and we can think easily ‘I would have come in with a sword and shield and rescued Jesus and died if I must,’ but they all said that. They all said that and they had been walking with Jesus all the years of his ministry.

Peter is in the courtyard of Caiaphas’ quarters. Not a big place. I mean, you can imagine these things in your mind and picture this courtyard at a distance, but it's not. They are close. Peter was not too far away from Jesus, maybe within ear shot because Jesus ended up in storage rooms and cisterns that were pits for holding the supplies and storing the people that they needed to bring in for questioning and such. They are not far away from each other, but they are very far away from each other. Jesus is now a captive. His freedom has been taken. There is not really any going back from here. So you can only imagine the things that were going through his mind after being accused of blasphemy, sentenced to death under Mosaic Law, thrown into a pit to be stored until the proper arrangements could be made, because the Jewish people couldn’t just go stone Jesus or kill him some other way. I mean, they could by riot, but that would bring more trouble upon them. The Romans would be brutal in stamping it down. So they had to get the Romans to cooperate if it was going to be a public, humiliating execution, one that would send a signal to anyone else thinking of believing in this man, Jesus, or having plans of their own similar. Galileans were known to be insurrectionists.

Then there is Jesus just down in a pit, thinking about what is coming. Sometimes when we think about Jesus’ suffering, we think about the crucifixion, that he had to endure that, and it is grisly and really impossible to imagine, but he endured a lot more than that. He is already suffering, carrying the weight of all of the lies and misrepresentations and mischaracterizations, all of the upheaval of the world around him, one that he came to rescue, one that was rejecting him outright. Can you imagine? Can you imagine that the creation that he had set in motion he was about to submit himself to and allow this creation to kill him dead by torture?

This is what sacrificial, unconditional love looks like and we can just go through our days just oblivious to it. We’ve never not known it. It is done, it's ours, so we can treat it with less gravity than it deserves, but we gather here today because of the moments that we’re reading about in the scriptures now. This is how we got here and it is costly and compelling, especially if you love Jesus. If you’ve given your heart, if you’ve fallen in love with the Savior, then you can’t read back into the story with indifference. You have to go there and understand that he loved you first. He died for you in advance. Our denials and betrayals, things we see playing out in the disciples’ lives, they play out in our own lives and you have to wonder, is it worth it? Really? What are we running from? What are we hiding from? What more do we want than the true love of the Savior? What is more valuable than that? We can say nothing. Of course, absolutely nothing, but the Bible being the mirror that it is, forces us to look at that question. What are the distracting things in my life that make me just forget this even happened and take it for granted? We can start digging up idols in our lives pretty quick that way, so may we invite the Holy Spirit into this moment, the first time we come across the passion narrative, the last moments of Jesus’ life, and give it the gravity and the weight that it deserves. This is how you have attained eternal life. It is certainly worth paying attention to. But what is stealing that eternal life and that intimate relationship with the Savior? Those things become the idols of our lives that we give our hearts in worship to.

Prayer

Holy Spirit, we come into your presence inviting you into that. As we move through this story, Jesus, we are unspeakably grateful because it has been brought to mind, but we just live with this freedom that you have given us. We’ve never not known it. All of our lives, from the day that we were born it was in the world. It was available. So yes, we know the alternative. We’ve run our own race. We’ve crashed our own car. We’ve destroyed our own lives in different ways. We walk with the limp and the bruises and the scars of the choices that we’ve made, but we still very easily make them. We still go after whatever promise is the fastest path to whatever pleasure it is we’re looking for without paying attention to the fact that this cost something. You came and, in advance of our even being here, loved us and died for us. So we invite you, Holy Spirit, to begin to reveal in our hearts and actions and thoughts and motives and our will the things that we have prioritized in front of this sobering reality that our salvation came at a cost and our mission in this world is to bring your kingdom and to restore things to how they were supposed to be for us. Help us, God, because it is everywhere. Our cultures are built upon these distractions where products become pleasure and pleasure becomes purchasable life and it is all an illusion. Help us, Lord, because we run from void to void trying to fill it and there is only one way and it is intimacy with you. So Jesus, we love you. Your sacrifice, although we know the details, is really beyond what we can comprehend, but we can be grateful because the difference that you have made is irreversible in this world and in our lives unless we consciously choose to betray and turn our backs on you, to be another Judas. That is not who we want to be. So come Holy Spirit, we pray in Jesus’ name, amen.

Announcements

Www.DailyAudioBible.com is the website. It's home base. It’s where you find out what’s going on around here so check it out. Resources, events, the More Gathering for Women is coming up. It's almost Valentine's Day. I can’t believe that, but it is almost Valentine's Day. Guys, this would be the ultimate Valentine's Day gift for your spouse or the one that you love. Send her away for a couple of days in a couple of months and give her space to just be with this Jesus that we’re talking about, this one who loved us before we were ever here and loved us enough to die. We never get the space. We never make the space to just be in that story and be in that kind of intimate love. We never get the time to say the things that need to be said. We never take the time to hear the things that need to be heard. But the More Gathering is like that. It is a beautiful time to unplug and be with God and it’s remarkable, the things that Jesus says to each individual woman in her own story, in her own station in life. It's not that God is not willing to speak. It is that we’re not willing to slow down and listen and this is just a prepared time to slow down and listen and orient life correctly and move properly in a good healthy direction. So, yeah, it's a great Valentine's Day gift and if you don’t have anybody to give it to you, give it to yourself. Jesus can give it to you. So you can check it out. All the details, all of the particulars, all of the questions that you might have like how do I get there, how does it work, all of that stuff is at www.DailyAudioBible.com. Just look for the More Gathering. You’ll find it and you’ll find also everything you want to know. So check that out.

If you want to partner with the Daily Audio Bible, you can do that at www.DailyAudioBible.com. There is a link. It is on the home page. And if you find Daily Audio Bible to be life-giving, then thank you for being life-giving so that we can continue our journey together. If you're using the Daily Audio Bible App, you can press the More button in the lower right-hand corner or, if you prefer, the mailing address is P.O. Box 1996, Spring Hill, TN 37174.

And, as always, If you have a prayer request or comment, (877) 942-4253 is the number to dial.

And that’s it for today. I'm Brian. I love you. I’ll be waiting for you here tomorrow.

Community Prayer Requests and Praise Reports

Hi Daily Audio Bible community. This is Janice from the UK, in midland. I’ve rung before. I’ve been listening for a couple years. This is my second full year now and I'm loving it. It blesses me. As I was listening to the prayer requests the other night and praying along with each one of those, it struck me that this Prayer Wall is like a Mexican wave going around the world. When you think about it, there are people all across the world listening to the Daily Audio Bible whatever time of day it might be for them. They are all praying at this time. It's like this huge wave that goes around the earth and as Brian records the next day, that one comes __________ over and there is a next wave coming across. That really blessed me and I hope that really blesses the people who are ringing with actual prayer requests as well. Keep going people. We do pray for you, even if you don’t hear from us. We’re praying for you. Thank you.

Hello Daily Audio Bible family. This is your brother Regid, formally calling from Iraq, now in Nairobi, Kenya. I really need your prayers. First, for Brian, so sorry for the loss of your mom. I'm happy that I heard what you said how it went through a process. It is really helpful. But I need your prayers. I’ve been jobless now for 10 months and it is getting very difficult, unbearable with the family and I pray that you guys would join with me and pray that God would open a door for me to get __________ or a job for me to provide for my family. Thank you so much for your support. I pray with you always. I listen. I cry with you. And please join me. Let's ask God to open a door because it has taken too long and it is quite difficult. Life is getting harder. I can’t pay the school fees for the children. I can’t provide. It's hard. May God bless you. I love you. Bye-bye. God bless.

Hi, my name is Kristin and I'm calling for Amanda who has been separated from her husband for seven months. I encourage you to read Isaiah 40:20-31. I have that on my computer at work and I read that every day multiple times. My husband and I were separated for 14 months. I don’t know your situation, but it was a very unhealthy relationship for me. He was very verbally abusive to me. But anyway, I wanted to go ahead and give you encouragement to continue to pray even if you don’t see anything. God is always working. It took 14 months for me and my husband to get back together and it has been amazing. He has been so much more open to everything. He went to church with me. He has prayed with me. Just keep praying and pressing into God and seeing what God wants you to do, even if you don’t want to, even if you have a lot of resentment towards him. It doesn’t matter. Pray for him because even though we don’t see it, God is always working. I would also encourage you to write down everything that he said to you, any emotion or resentment that you have against him. Write it all down and pray over it every day. It works. I don’t have any resentment towards my husband anymore and I had a lot. I filled up a front and back page and probably could have filled up another couple pages with stuff, but God has helped me and he will help you and he will help your situation.

Hello and good afternoon Daily Audio Bible family. It's a two for one Jay from New Jersey special. Okay, so I'm reaching out to my Daily Audio Bible family to get you guys to pray for my family members. I have a lot of brothers and sisters and some of them are believers. Some of them are not believers, but the long story short of it is many of them are carnal Christians, meaning they believe that Jesus Christ is Lord and Savior but they are living in unconfessed, unrepentant sin. As a result, they are living in situations that are just deplorable. My one brother is being exploited by his biological mother. We were all adopted together, and she is exploiting him for all of his money. He has a learning disability so he can be easily exploited. But long story short, he was going to kill himself today if it were not for him posting that on Facebook and another member calling me to contact him, so let's pray for him and the rest of my family. Heavenly Father, in the name of Jesus Christ, we lift up my brothers and sisters and the brothers and sisters of all the Daily Audio Bible family members. Father, we ask that you will manifest yourself to them in a way that only you know how. Father, give them the opportunity that you gave us to see the light of the glorious gospel of Jesus Christ. Father, we ask that any situation that they are in it will be an opportunity for you to be glorified. In the name of Jesus Christ we pray, amen. Thanks Daily Audio Bible family. I love you. Have a great evening.

Good night, Daily Audio Bible listeners. This is Katie. I'm calling from Minnesota and it is February 7th. Well, it would seem that I can’t get, I believe his name Kevin who was recently diagnosed with bipolar and starting life all over, off my mind. I just want you to know, Kevin, that I have been praying for you nonstop, constantly and first I want to say it is so good that you have been diagnosed so that you are able to get treatment. And I want to say to you also that I know starting over is difficult. I’ve done that twice in my life in two different countries and I’ve never liked either of them, but what I’ve learned in it all is that if God has brought you to it, he will bring you through it, and so I want you to just trust and believe that. God has it all laid out for you. You just need to step out in faith. Trust and believe that he has you covered because he does. He will not leave you anywhere that he will not take you through and I am absolutely certain about that. Also to the young lady, I think I’ve heard you call a second time. You’re from somewhere in Michigan and you are driving a bus, a school bus, and you’re not certain about where your life is taking you and are seeking direction because you are not happy with your job at the moment. You are seeking a job that has a better salary, something to that effect. And I just wanted to say to you remember to pray for yourself as well. Continue to pray to God. He will provide you with directives. I’ve been at that place in my life before and trust me when I tell you that God turned up and he directed me and showed me where I need to go and I know for a fact that he will show you where you need to go. I have been praying for you since the first time you called the program to ask for prayers and I continue to pray for you. I just want to say guys, just remember to pray for me on February 16 as I take my board exam and just thanks to everyone and know that I pray constantly for every single person that calls in because I do this every day.

Good morning Daily Audio Bible. This is Loralee in Boynton Beach. After much wrestling with the Lord and trying to leave a place of employment that the Lord clearly said ‘this is where I want you, submit to me, I will take care of your needs,’ I have repented and I work for an Orthodox Jewish assisted living community and I have some Jewish widows in their 90s that are coming to me and want to reason in the temple about Jesus and the Old Testament and I have to say what an honor it is and I need these names lifted up as a start: Rosalie, Elaine, Naomi and Janet. Please, Lord, I pray that you would open their eyes. Have the Holy Spirit move as we open your word. Your word has the power because it is Jesus from beginning to end. You see the end from the beginning, Genesis to Revelation. Help me. Like Paul and Moses, I feel the burden of closed eyes, but only you can open the eyes of the blind, Lord, so this is the scripture. For though I am free from all, I have made myself a servant to all that I may win more of them. To the Jews, I became a Jew in order to win Jews. To those under the law, I became as under the law though not being myself under the law that I might win those under the law. To those outside the law, I became as one outside the law, not being outside the law of God, but under the law of Christ that I might win those outside the law. To the weak I became weak that I might win the weak. I have become all things to all people that by all means I might save some. I do it all for the sake of the gospel that I…

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clarencenicholsonata · 8 years ago

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Top Growth Hackers Respond: If You Had 24 Hours to Improve Revenue, What Would You Do?

If You Had 24 Hours to Improve Revenue as Much as Possible, What Would You Do?

There are no restrictions from your boss. You have a $1,000 budget.

It's an interesting question.

It speaks to priorities. It puts growth hackers and digital marketers in an uncomfortable position. It makes A/B testing (every growth hacker's favorite tool) infeasible, and creating new advertising campaigns impossible.

I posed this question within a couple Slack communities, on Twitter and to the awesome community over on GrowthHackers.com and it seemed to resonate with a lot of them.

Over the course of a single week, over 4,000 people viewed this question on GrowthHackers.com, and many of the top growth-minded marketers and entrepreneurs responded.

This article is an attempt to synthesize their responses to give your business some powerful, actionable takeaways.

Before we get rolling, I had a great response from David Criswell, a marketing consultant and former director of marketing for Rafflecopter.

David reminded me, effectively, how all the growth advice in the world is meaningless unless your business and product are viable for growth.

What stage is your business at?

One point to add, particularly if the company is experiencing stagnant growth or a company in growth mode hasn't done this, is to first put the $1,000 towards getting the "Must Have" survey question answered that Sean Ellis suggested in Hacking Growth: “How would you feel if you could no longer use xyz?”. Though it's likely possible to collect this info without spending any money using free tools.

Spending $1,000 or $100,000 on growth efforts is a waste of resources until the growth team is certain the product is at "must have" status.

If the top growth-oriented marketers had 24 hours to improve revenue as much as possible, what would they do?

A few of the top responses recommended you dive into your analytics programs to identify campaigns which had potential or were struggling...

Shanelle Mullin, content marketing at Shopify, broke it down like this...

Focus on improving the most valuable on-site conversion.

So, whichever generates the most revenue over time.

To do that, I'd dive into Google Analytics and search for problem areas. Why? Because a lot of sites just don't work right and that kills conversions.

They're too slow (compare page interactive time to the site average), they don't work in every browser or on every device (compare conversion rate to the site average), site search isn't helpful (compare time after search to the site average), etc. The list goes on and on.

Start with either…

High value, low volume pages.

Low value, high volume pages.

...and just conduct some basic technical analysis to make sure your site is working properly. I promise you'll find many, many things that aren't. It's the fastest, cheapest, most efficient way I know to increase conversions quickly.

Chris Hornak, CEO of Blog Hands, recommended you identify those advertising campaigns which were successful but could be maximized...

Identify advertising opportunities

I'd analyze my Google Analytics conversion data to determine which sources are providing me the best short-term revenue.

Let's say it's a recent Facebook Advertising campaign... I'd then visit my Facebook Advertising data to see what further opportunity may be available. Maybe we haven't capped out the current audience. In that case, we'd increase the budget over the next 24 hours.

As long as the previous data is consistent with the data over the next 24 hours (day, time, audience, etc.strong) we should have a high chance at success.

The lesson taken here is that only through a long-term multipronged marketing strategy could you make such a decision.

If you aren't properly tracking your campaigns via analytical data, you're merely running your campaign on a hunch... which isn't very reliable.

Artur Kiulian, a Partner at Colab.la had a similar strategy focused on identifying those marketing campaigns or channels which aren't delivering. Artur, though, took it a step farther...

Identify those marketing campaigns or channels which aren't delivering

I would spend most of the time figuring out which channels are having the least ROI and cut them off entirely as fast as possible. Instead I would focus on the digital marketing channels with the highest conversion rate and the ones that are bringing in the most revenue for the business. Most of the time business owners are way too distracted by the low revenue opportunities which can be cut off fast and that time along with the budget can be repurposed into more meaningful long term opportunities.

Freddie Streeter, a marketing strategist, focused more on the content side...

Identify top-performing content and build a tripwire

As this is designed to be a revenue booster. I would look at a few of my top performing post (in terms of responses) that month or quarter and build a small tripwire/lead/bonus based on that. Initially, I would send it to that same list referencing the post and how this helps with the problem. Then submitting it out to a new list for onboarding.

Several responses focused around delivering limited-time offers (and this would be my own approach as well).

Jason Quey, a marketing consultant at TheStorytellerMarketer.com, gave a super-actionable strategy...

Create and promote a flash-sale

If I had 24 hours and $1,000 to try to make the most sales possible, here are the three things I would do:

1. Email everyone on my list of a 40%-off flash sale. In the email I would include an explanation why I'm doing the sale, because this will help people rationalize the sudden price change and understand this sale will not happen again.

2. Reach out to influencers I have a strong relationship with and offer the same deal to them.

3. Work out a commission deal to promote to any influencers who respond to the above email.

Philippe Vanderhoydonck, Marketing Strategist at Sorted.co, had a few ideas focused on delivering more value than you normally do...

Provide extra value

Send an offer to existing clients for "private coaching sessions"

Send an offer to your database to attend a special (online) event. For example, if you sell customer success software, you can pre-sell a special workshop to give customers and prospects practical tips and insights on customer success.

Send a very email to our database of prospects, that says: "Hey, Are you still looking for {Product}?" For the customer success software example above, this would translate into asking "Hey, are you still looking for a tool to help with your customer success?" This will help identify the leads that are at the end of the funnel and possibly open to buy now.

If there is a feature that a lot of customers request, but you don't have it right now, you could pre-sell it as an add-on to the product. (More relevant for mid-market to enterprise level software)

Send a discounted offer to your recently churned customers.

Justin Adelson, Founder at Perfect Pixel Marketing LLC, recommends you focus on a single social media campaign and use the $1,000 for paid advertising...

Create a social media campaign

I would create a paid social media campaign promoting a monetary prize or consumer good that our target audience would normally purchase themselves. People love free stuff - offering an actual monetary prize (i.e. not a free whitepaper) is going to drive a lot of interest and traffic.

I would create a landing page with a form asking for an email address and full name, which requires a double opt-in for prize eligibility, but will also improve lead quality.

Splitting the [$1,000] budget across different paid social channels and audiences will provide a lot of data about how viable each channel performs. I would retarget non-converting users on different devices, which will provide insight on how cross-device promotion affect conversion rates - but it also gives the user another chance to enter when they might have more time. Lastly, the company should generate a lot of leads that would be entered into an automated drip email campaign and the email addresses can be used to create lookalike audience for future campaigns.

Wishpond's own COO, Jordan Gutierrez, also recommended that businesses create and promote an offer, but his recommendation was driven (not by social media) but by a co-partnership...

Create a co-marketing campaign

I would reach out to one of our partners or companies that are closest to us and do a co-marketing campaign in which we give away $1,000 of Wishpond products, they give $1,000 of their products, etc

Try to get a bundle, so like three companies that complement each other all offer the bundle at a deep discount and promote them to all of their existing email lists.

If you want to create a campaign to drive new leads, social media engagement and seasonal sales, check out Wishpond's apps as well as a step-by-step walkthrough, "How to Run a Contest: Step-by-Step Guide (Updated 2017)," and "30 Amazing Examples of Branded Facebook Contests Done Right."

I also had a few responses which utilized the more aggressive digital marketing approach. I don't necessarily recommend these strategies for continual and reliable growth (as, personally, I think they negatively impact trust). That said, learning about all aspects of digital marketing is important for ideation and business growth.

And I'd love to hear what you think about it. Is growth at all costs justifiable? Where is your line?

Will Robins, a marketing consultant, gave a complete strategy breakdown for (and yes, I sincerely doubt you could complete this strategy in 24 hours, but I wanted to include it nonetheless)...

Try the aggressive approach

Get approval on a week only discount/coupon - something awesome like 20%-off or 20% more value.

Create a follow up series of emails that sell. We are not brand building so don't send them to social media channels. This is in your face copywriting. I would go to Fiverr and outsource this piece of it.

I would hire call drops to my leads. Call drops are voicemail messages without the phone ringing. I could only do this if I have people to take the call. I would have 2 call drops per person. If I didn't have list of prospects then I would use scrapebox to scrape a list. If that wasn't an option due to setup timing then I would buy a list of people to call drop to.

I would make a landing page with my offer. I would mention the URL in the voicemail. Have the page up and fully functional. This is where we are driving traffic to. I may have to hire a copywriter in order to get this done. Again, I would go to fiverr.com for that.

Email drops. I would use the free trial or the paid version (cheap software) on outreach ninja). I would find every blogger, website, and pay them to send to their list. This is a negotiation game. I would also find every solo ad I could and pay to have those sent. Think targeted hot prospects. That's it.

With any left over budget (probably next to nothing at this point if you did the last step right) I would buy one of the following:

Buy leads from a lead seller. I would have call drops and emails sent to them as well as a outbound call.

Drive traffic from a hot source. If I could find a Facebook audience of a competitor to emulate then that would work great.

I would find four huge whales and do a complete analysis on what my service would do for their business. I would have a detailed proposal where I completely overwhelm them with data. I would have every in and out of their business broken down with a True and Steady game plan to showing an increase in revenue. I would then take every measure needed to contact them and pitch that plan. I would also have people calling every lead that came into the funnel and doing the same thing. Proposals win you business. Even when the customer doesn't think they have budget.

Hamed Farhadian, another marketing consultant, focused on creating a "splitter product" which making buying easy...

Create a splitter product

So the point is to invest as minimum time as possible and get the best outcome. So let's get started :)

1) In the first 3 hours, I would contact the latest buyers of my product/service and talk to them. Like, become friends with them. If you have a personality no one likes to talk to, you can lure them with giving Amazon Vouchers or full refunds. The point here is that you find out WHY they bought your product, and what they paid most attention to.

2) With that information, create a SPLITTER PRODUCT. That is basically the ONE THING that the customer loves about the product. If you have an app or service, this is quite easy. If you are selling physical products, you can still think about ways to fake limitation on your product's capabilities.

3) Product Development: Set up a Landing Page to create this new product. Basically, you want a single landing page that explains the benefits of the new product and target group, as well as the special price. ONLY OFFER PAYPAL OR STRIPE PAYMENT. Make this as easy as possible to order. No Checkout Page, No FAQ. Just focus on the Splitter Product and a 1-Click way to order. Once they customer made a payment, you can email them and still upsell, downsell etc.

4) The first working day is over now, it's 7 pm, but you have a new landing page with a new product. NOW it's time to get crazy. Email every blogger, influencer that is getting traffic for your product keyword. Email them and offer them a partnership. For every sale that they generate, they will receive a commission. Send out about 50 emails, contact 20 people on LinkedIn and Tweet to 20 influencers.

5) If you have budget left over, invest that into Facebook Ads. Send as much traffic to the high-converting sales funnel.

This process has shown itself very helpful to me and if you follow it, I am sure you will notice the increase in productivity and sales :)

I would love to get your thoughts on these strategies. Are there pros and cons to an aggressive approach like the two above? What do you think?

Kat Lisciani, a marketing consultant at Millennovation, recommended you approach influencers from a different angle...

Get Creative

If I had 24 hours to improve revenue as much as possible I would do whatever it took to get the attention of the key individuals who I wanted to buy my product/service.

For me, that's a B2B play. It's time to get creative. For example, I might whip up a Snapchat geofilter to target Angela Fung at Ogilvy & Mather or Jill Simmons at The New York Times.

A devil's advocate of this idea might argue a person of Angela or Jill's level doesn't have time to spend their day on Snapchat; and, actually, they're right! But what this criticism fails to take note of is my goal. You see, my goal isn't to get Snapchat more revenue (aka = more users). My goal is to increase revenue for myself. I don't actually need Angela or Jill to use the Snapchat filter! I only have to make enough of a ruckus to garner their attention... or that of their trusted employees / advisors.

So, how would I succeed in doing that? I'd leverage the people sitting in the lower floors of their high-rise office buildings. The people who DO have time to Snapchat their day away. I'd also leverage relevant media outlets and a few highly targeted ads on Facebook or Twitter to multiply buzz about the filter.

I can neither confirm nor deny that I have ever done such a thing. If anything, let's jock it up to a case of millennial innovation.

Here's the truth that everyone forgets about success — when push comes to shove, results are about doing. Point blank, no buts about it. The internet is a powerful tool and with it you can accomplish great feats in a relatively short amount of time. The key is to leverage it to your strengths and timeline, as opposed to everyone else's.

My own Thoughts and Recommendations

I liked this question because it prompted a lot of growth marketers to think outside the box, and many of them came up with similar strategies.

Many respondents recommended the "offer" or "flash sale" strategy, and this is where I stand. Incorporating monthly promotions (creatively executed) into your digital marketing strategy is my big takeaway for this article.

It also gave me an insight into a world I've never really paid much attention to - that of "aggressive" (for lack of a better word) marketing strategies. I'd never considered call drops (never even heard of them) as a viable marketing possibility, but learning from a couple of the respondents here opened my eyes to what many consultants recommend.

Don't get me wrong. I'm not judging any marketing strategy which drives revenue. Every marketer and business has their own comfort levels, and learning about them helps us understand where we stand.

Have you had any super-influential strategies that only took you 24 hours or so? What were they, and have you been able to repeat them? Get the conversation flowing in the comment section!

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clarencenicholsonata · 8 years ago

Text

Top Growth Hackers Respond: If You Had 24 Hours to Improve Revenue, What Would You Do?

If You Had 24 Hours to Improve Revenue as Much as Possible, What Would You Do?

There are no restrictions from your boss. You have a $1,000 budget.

It's an interesting question.

I posed this question within a couple Slack communities, on Twitter and to the awesome community over on GrowthHackers.com and it seemed to resonate with a lot of them.

Over the course of a single week, over 4,000 people viewed this question on GrowthHackers.com, and many of the top growth-minded marketers and entrepreneurs responded.

This article is an attempt to synthesize their responses to give your business some powerful, actionable takeaways.

Before we get rolling, I had a great response from David Criswell, a marketing consultant and former director of marketing for Rafflecopter.

David reminded me, effectively, how all the growth advice in the world is meaningless unless your business and product are viable for growth.

What stage is your business at?

Spending $1,000 or $100,000 on growth efforts is a waste of resources until the growth team is certain the product is at "must have" status.

If the top growth-oriented marketers had 24 hours to improve revenue as much as possible, what would they do?

A few of the top responses recommended you dive into your analytics programs to identify campaigns which had potential or were struggling...

Shanelle Mullin, content marketing at Shopify, broke it down like this...

Focus on improving the most valuable on-site conversion.

So, whichever generates the most revenue over time.

To do that, I'd dive into Google Analytics and search for problem areas. Why? Because a lot of sites just don't work right and that kills conversions.

Start with either…

High value, low volume pages.

Low value, high volume pages.

Chris Hornak, CEO of Blog Hands, recommended you identify those advertising campaigns which were successful but could be maximized...

Identify advertising opportunities

I'd analyze my Google Analytics conversion data to determine which sources are providing me the best short-term revenue.

As long as the previous data is consistent with the data over the next 24 hours (day, time, audience, etc.strong) we should have a high chance at success.

The lesson taken here is that only through a long-term multipronged marketing strategy could you make such a decision.

If you aren't properly tracking your campaigns via analytical data, you're merely running your campaign on a hunch... which isn't very reliable.

Artur Kiulian, a Partner at Colab.la had a similar strategy focused on identifying those marketing campaigns or channels which aren't delivering. Artur, though, took it a step farther...

Identify those marketing campaigns or channels which aren't delivering

Freddie Streeter, a marketing strategist, focused more on the content side...

Identify top-performing content and build a tripwire

Several responses focused around delivering limited-time offers (and this would be my own approach as well).

Jason Quey, a marketing consultant at TheStorytellerMarketer.com, gave a super-actionable strategy...

Create and promote a flash-sale

If I had 24 hours and $1,000 to try to make the most sales possible, here are the three things I would do:

2. Reach out to influencers I have a strong relationship with and offer the same deal to them.

3. Work out a commission deal to promote to any influencers who respond to the above email.

Philippe Vanderhoydonck, Marketing Strategist at Sorted.co, had a few ideas focused on delivering more value than you normally do...

Provide extra value

Send an offer to existing clients for "private coaching sessions"

If there is a feature that a lot of customers request, but you don't have it right now, you could pre-sell it as an add-on to the product. (More relevant for mid-market to enterprise level software)

Send a discounted offer to your recently churned customers.

Justin Adelson, Founder at Perfect Pixel Marketing LLC, recommends you focus on a single social media campaign and use the $1,000 for paid advertising...

Create a social media campaign

I would create a landing page with a form asking for an email address and full name, which requires a double opt-in for prize eligibility, but will also improve lead quality.

Wishpond's own COO, Jordan Gutierrez, also recommended that businesses create and promote an offer, but his recommendation was driven (not by social media) but by a co-partnership...

Create a co-marketing campaign

I would reach out to one of our partners or companies that are closest to us and do a co-marketing campaign in which we give away $1,000 of Wishpond products, they give $1,000 of their products, etc

Try to get a bundle, so like three companies that complement each other all offer the bundle at a deep discount and promote them to all of their existing email lists.

And I'd love to hear what you think about it. Is growth at all costs justifiable? Where is your line?

Will Robins, a marketing consultant, gave a complete strategy breakdown for (and yes, I sincerely doubt you could complete this strategy in 24 hours, but I wanted to include it nonetheless)...

Try the aggressive approach

Get approval on a week only discount/coupon - something awesome like 20%-off or 20% more value.

With any left over budget (probably next to nothing at this point if you did the last step right) I would buy one of the following:

Buy leads from a lead seller. I would have call drops and emails sent to them as well as a outbound call.

Drive traffic from a hot source. If I could find a Facebook audience of a competitor to emulate then that would work great.

Hamed Farhadian, another marketing consultant, focused on creating a "splitter product" which making buying easy...

Create a splitter product

So the point is to invest as minimum time as possible and get the best outcome. So let's get started :)

5) If you have budget left over, invest that into Facebook Ads. Send as much traffic to the high-converting sales funnel.

This process has shown itself very helpful to me and if you follow it, I am sure you will notice the increase in productivity and sales :)

I would love to get your thoughts on these strategies. Are there pros and cons to an aggressive approach like the two above? What do you think?

Kat Lisciani, a marketing consultant at Millennovation, recommended you approach influencers from a different angle...

Get Creative

If I had 24 hours to improve revenue as much as possible I would do whatever it took to get the attention of the key individuals who I wanted to buy my product/service.

For me, that's a B2B play. It's time to get creative. For example, I might whip up a Snapchat geofilter to target Angela Fung at Ogilvy & Mather or Jill Simmons at The New York Times.

I can neither confirm nor deny that I have ever done such a thing. If anything, let's jock it up to a case of millennial innovation.

My own Thoughts and Recommendations

I liked this question because it prompted a lot of growth marketers to think outside the box, and many of them came up with similar strategies.

Don't get me wrong. I'm not judging any marketing strategy which drives revenue. Every marketer and business has their own comfort levels, and learning about them helps us understand where we stand.

Have you had any super-influential strategies that only took you 24 hours or so? What were they, and have you been able to repeat them? Get the conversation flowing in the comment section!

#IFTTT #RSSMix.com Mix ID 8230801

0 notes

clarencenicholsonata · 8 years ago

Text

Top Growth Hackers Respond: If You Had 24 Hours to Improve Revenue, What Would You Do?

If You Had 24 Hours to Improve Revenue as Much as Possible, What Would You Do?

There are no restrictions from your boss. You have a $1,000 budget.

It's an interesting question.

I posed this question within a couple Slack communities, on Twitter and to the awesome community over on GrowthHackers.com and it seemed to resonate with a lot of them.

Over the course of a single week, over 4,000 people viewed this question on GrowthHackers.com, and many of the top growth-minded marketers and entrepreneurs responded.

This article is an attempt to synthesize their responses to give your business some powerful, actionable takeaways.

Before we get rolling, I had a great response from David Criswell, a marketing consultant and former director of marketing for Rafflecopter.

David reminded me, effectively, how all the growth advice in the world is meaningless unless your business and product are viable for growth.

What stage is your business at?

Spending $1,000 or $100,000 on growth efforts is a waste of resources until the growth team is certain the product is at "must have" status.

If the top growth-oriented marketers had 24 hours to improve revenue as much as possible, what would they do?

A few of the top responses recommended you dive into your analytics programs to identify campaigns which had potential or were struggling...

Shanelle Mullin, content marketing at Shopify, broke it down like this...

Focus on improving the most valuable on-site conversion.

So, whichever generates the most revenue over time.

To do that, I'd dive into Google Analytics and search for problem areas. Why? Because a lot of sites just don't work right and that kills conversions.

Start with either…

High value, low volume pages.

Low value, high volume pages.

Chris Hornak, CEO of Blog Hands, recommended you identify those advertising campaigns which were successful but could be maximized...

Identify advertising opportunities

I'd analyze my Google Analytics conversion data to determine which sources are providing me the best short-term revenue.

As long as the previous data is consistent with the data over the next 24 hours (day, time, audience, etc.strong) we should have a high chance at success.

The lesson taken here is that only through a long-term multipronged marketing strategy could you make such a decision.

If you aren't properly tracking your campaigns via analytical data, you're merely running your campaign on a hunch... which isn't very reliable.

Artur Kiulian, a Partner at Colab.la had a similar strategy focused on identifying those marketing campaigns or channels which aren't delivering. Artur, though, took it a step farther...

Identify those marketing campaigns or channels which aren't delivering

Freddie Streeter, a marketing strategist, focused more on the content side...

Identify top-performing content and build a tripwire

Several responses focused around delivering limited-time offers (and this would be my own approach as well).

Jason Quey, a marketing consultant at TheStorytellerMarketer.com, gave a super-actionable strategy...

Create and promote a flash-sale

If I had 24 hours and $1,000 to try to make the most sales possible, here are the three things I would do:

2. Reach out to influencers I have a strong relationship with and offer the same deal to them.

3. Work out a commission deal to promote to any influencers who respond to the above email.

Philippe Vanderhoydonck, Marketing Strategist at Sorted.co, had a few ideas focused on delivering more value than you normally do...

Provide extra value

Send an offer to existing clients for "private coaching sessions"

If there is a feature that a lot of customers request, but you don't have it right now, you could pre-sell it as an add-on to the product. (More relevant for mid-market to enterprise level software)

Send a discounted offer to your recently churned customers.

Justin Adelson, Founder at Perfect Pixel Marketing LLC, recommends you focus on a single social media campaign and use the $1,000 for paid advertising...

Create a social media campaign

I would create a landing page with a form asking for an email address and full name, which requires a double opt-in for prize eligibility, but will also improve lead quality.

Wishpond's own COO, Jordan Gutierrez, also recommended that businesses create and promote an offer, but his recommendation was driven (not by social media) but by a co-partnership...

Create a co-marketing campaign

I would reach out to one of our partners or companies that are closest to us and do a co-marketing campaign in which we give away $1,000 of Wishpond products, they give $1,000 of their products, etc

Try to get a bundle, so like three companies that complement each other all offer the bundle at a deep discount and promote them to all of their existing email lists.

And I'd love to hear what you think about it. Is growth at all costs justifiable? Where is your line?

Will Robins, a marketing consultant, gave a complete strategy breakdown for (and yes, I sincerely doubt you could complete this strategy in 24 hours, but I wanted to include it nonetheless)...

Try the aggressive approach

Get approval on a week only discount/coupon - something awesome like 20%-off or 20% more value.

With any left over budget (probably next to nothing at this point if you did the last step right) I would buy one of the following:

Buy leads from a lead seller. I would have call drops and emails sent to them as well as a outbound call.

Drive traffic from a hot source. If I could find a Facebook audience of a competitor to emulate then that would work great.

Hamed Farhadian, another marketing consultant, focused on creating a "splitter product" which making buying easy...

Create a splitter product

So the point is to invest as minimum time as possible and get the best outcome. So let's get started :)

5) If you have budget left over, invest that into Facebook Ads. Send as much traffic to the high-converting sales funnel.

This process has shown itself very helpful to me and if you follow it, I am sure you will notice the increase in productivity and sales :)

I would love to get your thoughts on these strategies. Are there pros and cons to an aggressive approach like the two above? What do you think?

Kat Lisciani, a marketing consultant at Millennovation, recommended you approach influencers from a different angle...

Get Creative

If I had 24 hours to improve revenue as much as possible I would do whatever it took to get the attention of the key individuals who I wanted to buy my product/service.

For me, that's a B2B play. It's time to get creative. For example, I might whip up a Snapchat geofilter to target Angela Fung at Ogilvy & Mather or Jill Simmons at The New York Times.

I can neither confirm nor deny that I have ever done such a thing. If anything, let's jock it up to a case of millennial innovation.

My own Thoughts and Recommendations

I liked this question because it prompted a lot of growth marketers to think outside the box, and many of them came up with similar strategies.

Don't get me wrong. I'm not judging any marketing strategy which drives revenue. Every marketer and business has their own comfort levels, and learning about them helps us understand where we stand.

Have you had any super-influential strategies that only took you 24 hours or so? What were they, and have you been able to repeat them? Get the conversation flowing in the comment section!

#IFTTT #RSSMix.com Mix ID 8230801

0 notes