#AdTech/MarTech

[dromologue]

Big foundational models like GPT-4, Gemini, Claude, Llama (aka large language models or "LLMs") are awesome, but they are not experts in your business. They are also available to all of your competitors so, creating competitive advantage requires you to train your subject matter experts to get the most out of the AI, and to augment your LLMs to be as relevant to your business as possible. Let's take a high-level look at how external signals can transform LLMs, making them more relevant, responsive, and ultimately, more useful. The post Making Your LLM Yours: Enhancing LLMs with External Signals originally appeared here on Shelly Palmer

[healthcaremarketingwatch]

Boost Your Revenue with admanager powered by Doceree: A Game-Changer for Healthcare Publishers

As a healthcare publisher, your primary goal is to provide valuable, trustworthy content to your audience. But let's face it: monetizing your digital space effectively while maintaining a great user experience can be tricky. Enter admanager powered by Doceree– an advertising solution that not only helps you streamline your ad strategy but also boosts your revenue in ways you might not have imagined.

What Exactly is admanager?

admanager is a comprehensive advertising management tool that allows you to serve, manage, and optimize ads across your digital platforms. It offers an intuitive way to control your ad inventory, target the right audience, and analyze ad performance. Whether you’re using display ads, video ads, or native ads, admanager makes the entire process easier and more effective.

Why Should Healthcare Publishers Care About admanager?

1. Unlock New Revenue Streams

The healthcare industry is unique, with a very specific audience that can often be difficult to monetize. However, admanager makes it easier for publishers like you to tap into this lucrative market. By partnering with healthcare advertisers, you can serve highly relevant ads that resonate with your readers—whether it's for health products, medical services, or insurance offers. More targeted, personalized ads lead to higher conversions and, ultimately, more revenue.

2. Optimize Ad Placement for Maximum Impact

Gone are the days of placing ads at random and hoping for the best. With admanager, you have the power to optimize ad placement, ensuring that your ads align with your content and enhance the user experience. You can strategically place ads where they will attract the most attention while avoiding a cluttered, intrusive experience. With the right mix of formats and placements, your ads won’t just be seen—they’ll be engaging.

3. Gain Deep Insights with Advanced Analytics

Data is king when it comes to optimizing ad performance. admanager’s powerful analytics tools give you a comprehensive look at how your ads are performing. From impressions and click-through rates to revenue per page, you get the insights needed to fine-tune your ad strategy. You can easily test different types of ads, placements, and pricing models to see what works best for your audience. Armed with this data, you’ll always be ahead of the curve.

4. Streamline Your Ad Management with Seamless Integrations

Managing multiple ad networks can be a logistical nightmare. Fortunately, admanager makes it simple. With seamless integrations to popular ad networks like Google AdSense, DoubleClick, and other programmatic partners, admanager allows you to manage all your ads from one central hub. This means less time spent switching between platforms and more time optimizing for better results.

5. Explore Flexible Monetization Options

Every healthcare publisher has different needs, and that’s where admanager excels. The platform offers flexibility in terms of ad types—be it display ads, native ads, video ads, or even custom formats. You can also choose from various pricing models such as Cost Per Mille (CPM), Cost Per Click (CPC), or Cost Per Acquisition (CPA), tailoring your ad revenue strategy to suit your audience and content.

Why admanager Is a Must-Have for Healthcare Publishers

In the crowded world of digital healthcare publishing, standing out while staying true to your brand’s voice can be a delicate balance. By leveraging admanager, you can boost your revenue without sacrificing the integrity of your content. Plus, the more relevant the ads are to your audience, the better the engagement you’ll see. It’s a win-win for both you and your advertisers.

Healthcare content is often viewed as highly specialized and educational. admanager allows you to turn that highly engaged, niche audience into a sustainable revenue stream. The more tailored and effective your ads are, the more advertisers will want to work with you. This opens the door to more partnerships and even greater opportunities down the line.

How to Get Started with admanager

Starting with admanager is easy. Here’s a simple guide to get you on your way:

Create an Account: Sign up for admanager and link it to your website or platform.

Customize Your Ads: Select the ad formats and placements that best suit your audience and content strategy.

Monetize Your Platform: Set up your preferred pricing models and start displaying ads.

Track Your Success: Use admanager’s analytics tools to track ad performance and make improvements.

Final Thoughts

admanager is an invaluable tool for healthcare publishers who are serious about optimizing their ad revenue. With its flexibility, robust analytics, and seamless integration with other ad networks, it provides a simple yet powerful way to monetize your content. By carefully managing your ad strategy, you can unlock new revenue streams, grow your business, and keep delivering high-quality healthcare content to your audience.

Ready to boost your revenue and make the most of your platform? Start using admanager today and see how it can transform your healthcare publishing business!

[hcpadmanager]

Discover Doceree admanager: A Game-Changer for Healthcare Publishers

If you're a healthcare publisher juggling ad operations, compliance, and monetization, I recently came across something that might make your life a whole lot easier.

Doceree admanager is an ad management platform built specifically for healthcare publishers. It's designed to streamline ad operations, enhance monetization, and ensure compliance with healthcare regulations.

What Makes Doceree AdManager Stand Out?

Unified Inventory Management for healthcare & medical content websites: Manage all your ad inventory in one place, leading to better fill rates and higher CPMs.

Precision Audience Targeting: Utilize Doceree's proprietary HCP identity graph to accurately identify and target healthcare professionals based on specialty and behavior.

Seamless Integration: Integrate effortlessly with your existing ad systems without disrupting your current operations.

HIPAA Compliant admanager: Ensure HIPAA, GDPR, and SOC2 compliance with integrated consent management, eliminating regulatory risks.

AI-Powered Yield Optimization: Leverage machine learning to adjust floor prices in real-time, maximizing return on ad spend.

Real-World Impact

A leading healthcare publisher achieved a 290% revenue growth by unifying ad inventory and utilizing AI-powered yield optimization with Doceree's AdManager. (source)

Why It Matters for Healthcare Publishers

Traditional ad management platforms often fall short when it comes to the unique needs of healthcare publishers. Doceree admanager addresses these challenges by providing a specialized solution that enhances ad relevancy, improves HCP engagement, and drives revenue—all while ensuring the highest industry standards.

If you're interested in learning more, you can check out Doceree admanager.

Would love to hear your thoughts or experiences with ad management platforms in the healthcare space.

[impact-newswire]

Expandi Limited and Kompass Announce Strategic Alliance to Transform B2B Marketing, Advertising and Data Solutions

May 12, 2025 – London, UK / Paris, France – Expandi Limited, Europe’s most recognized B2B MarTech and AdTech vendor and one of the leading worldwide, and Kompass, a global leader in B2B SalesTech and MarTech solutions and editor of the marketplace www.Kompass.com, have entered a groundbreaking alliance. This partnership aims to redefine how businesses connect, market, and grow by leveraging…

[freddynossa]

Inteligencia Artificial en Marketing y Publicidad: Herramientas Clave que Definen el Futuro

¿Qué es la Inteligencia Artificial (IA) en Marketing y Publicidad y Para Qué Sirve? La Inteligencia Artificial (IA) en Marketing y Publicidad se refiere a la aplicación de tecnologías y algoritmos de IA (como el aprendizaje automático, el procesamiento del lenguaje natural y el análisis predictivo) para optimizar y automatizar diversas tareas y estrategias de marketing. No se trata de robots…

[cyberanalyst023]

Edge Computing: Extending the Power of the Cloud

When I embarked on my journey into the world of cloud technologies, I had little idea how transformative it would be. The sheer breadth of cloud concepts and services initially overwhelmed me. I found it challenging to connect theoretical knowledge with practical applications, often feeling lost amidst the jargon and complexities. However, these problems transformed into learning and understanding by following a well-defined course and experimenting with projects gradually. My foundational knowledge came from an in-depth cloud computing online course with the ACTE Institute. This established a comprehensive view of the foundational aspects of clouds, which, later in life, served as the backbone for my profession as a solution architect. Initially, it was difficult to comprehend the scope of services and technologies, but structured learning with practical examples bridged the gap.

What is Edge Computing?

Edge computing is a technology paradigm that brings computation and data storage closer to the sources of data, such as IoT edge devices, to reduce latency and improve processing efficiency. This shift also has an impact on industries, such as reducing energy consumption and operational costs. An edge device consumes bandwidth by processing information locally, not requiring constant energy to transmit the data to a centralized server. With the reduction in reliance on cloud infrastructure, such big clouds, cost-cutting happens on data transfer as well as storing in a central location, so edge computing comes out as both cost-effective and eco-friendly. This reduces reliance on centralized cloud servers, allowing the edge servers and networks to process critical tasks on-site. Edge computing has significantly improved responses, which makes this shift vital for applications such as real-time processing in autonomous vehicles, healthcare monitoring, and industrial automation.

Edge computing also cuts down bandwidth utilization and operational cost. For example, rather than sending terabytes of raw data to the cloud for processing, edge devices filter and process the data locally, transmitting only what is relevant. This improves efficiency and enhances privacy by keeping sensitive data closer to its source.

Role of Edge Servers and Edge Networks

One of the projects that we implemented recently involved using edge servers for real-time analytics for a smart city initiative. We processed IoT data from sensors in place and saved huge amounts of time on decision-making, as was demonstrated in an example involving the analysis of traffic sensor data for congestion level updates. This improved the efficiency of traffic management systems, reduced fuel consumption from idling vehicles, and enhanced overall urban mobility. Localizing data processing further also helped reduce dependency on central cloud infrastructure for computation by saving cost and improving reliability in case of network disruptions. These scattered servers acted as intermediaries between IoT devices and the central cloud, exposed to strategic locations with the required physical infrastructure for networking. Edge networks further ensured seamless communication, thus reducing latency issues that would have otherwise hampered critical operations, such as traffic management and emergency responses.

One striking example was using edge servers for monitoring traffic congestion. By analyzing data from IoT sensors on the roads, the system provided instant updates and recommendations to drivers. This reduced delays and enhanced overall traffic flow.

Multi-Access and Mobile Edge Computing

I have also looked at multi-access edge computing and mobile edge computing as part of my work. MEC is an extension of cloud capabilities to the edge of the network, presenting the solutions required for low latency in applications such as autonomous vehicles or AR/VR experiences. For example, real-time map rendering can be available for the navigation of autonomous cars in high-traffic areas.

Similarly, mobile edge computing enables mobile devices to process data locally, which can be used for smoother gaming, video streaming, and IoT applications. A recent use case I worked on was leveraging MEC for a sports analytics platform. The platform delivered instant replays and analytics to fans in real time by processing video feeds from stadium cameras locally, creating an engaging experience.

Examples of Edge Computing in Action

During my stay at ACTE, I learned the basics that later helped me design practical edge computing examples in industries like healthcare, retail, and manufacturing. For example:

Healthcare: IoT edge devices monitor patients in real-time, providing critical data to edge servers for immediate analysis. In one hospital project, we used edge technology to track vital signs and alert medical staff during emergencies, significantly improving response times.

Retail: Edge computing technology powers personalized shopping experiences by analyzing customer behavior directly at the store. For example, an edge-based recommendation system suggested products to customers based on in-store browsing patterns, boosting sales.

Manufacturing: Edge computing devices streamline production lines by analyzing machine data on-site, predicting maintenance needs, and reducing downtime. In one factory, deploying edge servers helped identify equipment malfunctions before they escalated, saving significant costs.

Edge Cloud Computing and Platforms

Cloud providers have incorporated edge computing into their services, which gives rise to edge cloud computing. In contrast to the traditional model of cloud, which relies on centralized data centers for processing and storing data, edge cloud computing disperses such capabilities closer to the sources of data. For instance, while a legacy cloud model is likely to have latency issues with the distance between users and servers, edge cloud computing is much faster in responding because data processing is done locally. In addition, edge cloud computing reduces the amount of constant data transfer to a central server, thus cutting bandwidth costs and increasing system reliability in areas where the network is unreliable. Providers like AWS Edge Computing and Akamai Edge Compute offer robust platforms that bridge cloud and edge capabilities. AWS’s services like Greengrass enable developers to run applications locally on IoT devices, allowing for offline functionality and real-time decision-making. Similarly, Akamai’s platform accelerates content delivery and application performance, making it invaluable for industries like e-commerce and media.

During a project with a media streaming company, we used Akamai Edge Compute to optimize video delivery. This means that content will be cached nearer to users in order to lower buffering times and increase viewer satisfaction. In fact, it will show how the edge cloud is enhancing customer experience in every area.

Challenges and Future Trends

Even though edge computing has great potential, it isn't without challenges. In my projects, one challenge always kept on surfacing: making sure that distributed edge locations maintained data security. Each edge server and device offered a potential weakness, necessitating sophisticated encryption and real-time monitoring solutions. A second challenge was the high deployment and maintenance costs of edge infrastructure, which meant careful budgeting and optimization strategies. For instance, in a smart city project, we addressed the above challenges by implementing a mix of lightweight security protocols and periodic audits that balanced performance with cost-effectiveness. These experiences taught me that overcoming edge computing challenges often requires a tailored approach, aligning technology with specific project needs. Security concerns, infrastructure costs, and the complexity of managing distributed networks are significant hurdles. For example, securing data across multiple edge locations requires advanced encryption and monitoring solutions, which can be resource-intensive.

However, progress in edge computing technology is tackling the above-mentioned issues one after another. Trends include introducing AI at the edge, thus making devices capable of learning in real time and adaptation. Besides this, there will be improvement in 5G networks which is expected to strengthen edge computing as well through providing fast, stable connectivity of devices and applications.

Why Edge Computing Matters

In retrospect, I think it is unbelievable how edge computing devices and technologies have changed the way we look at data processing. They extended the power of the cloud to the very edge, which makes it possible for innovative solutions in various sectors, from better health outcomes to transforming retail experiences, and many others.

So if you are also interested in taking up a career in this rapidly changing field, I would say that professional learning is the first step. This is because such a specialized course in cloud computing course in Bangalore from ACTE Institute helped me shape my career into a solution architect. The on-the-job learning and industry insight I received continue to drive me forward in both passion and results.

[driving-the-future-of-marketing]

Intent Tale: Driving the Future of Digital Marketing with Automation and Innovation

Since its inception, Intent Tale has been pushing boundaries in the digital marketing space, blending automation with creative storytelling to empower businesses. Just as Diageo shifted gears with premiumization and innovation in the spirits market, Intent Tale is consolidating its position in the marketing world through advanced technology, strategic services, and bold approaches.

Building a Platform for Growth

Intent Tale’s approach centers on efficiency and personalization. With tools like email marketing and WhatsApp automation, businesses are empowered to scale customer interactions without sacrificing quality. Founder Kanishka Singh has positioned the agency as a partner for growth, ensuring businesses can automate repetitive tasks while delivering tailored experiences. “Automation is essential in today’s fast-paced world, but it’s only effective when it feels personal,” Singh explains.

The agency’s results-driven strategies have led to increased customer engagement and long-term loyalty, especially in industries where customer experience is paramount. By automating tasks like social media scheduling, customer follow-ups, and personalized outreach, Intent Tale ensures businesses stay relevant while focusing on what truly matters: growth.

Revolutionizing Storytelling

At the core of Intent Tale’s success is its innovative take on storytelling. Intent Tale understands that modern consumers are drawn to authentic narratives. This is especially vital in industries saturated with competition. “In today’s market, standing out means more than just a clever tagline—it’s about crafting a story that resonates with your audience,” says Singh.

Through their personalized marketing services, Intent Tale helps businesses craft narratives that turn passive customers into brand advocates. The agency’s use of data-driven insights ensures that these stories are not only compelling but also tailored to each audience segment.

Strategic Expansion and Client Success

Intent Tale’s forward-thinking strategies are yielding impressive results. Intent Tale has positioned itself as a market leader through innovation and client success stories. One notable example is a wellness brand that experienced a 40% increase in sales within three months of adopting Intent Tale’s automated marketing systems and tailored content strategy.

With such results, Intent Tale continues to expand its footprint in the digital marketing space, offering solutions that integrate seamlessly into businesses’ long-term growth strategies.

The Path Ahead: Innovation and Growth

Intent Tale’s future lies in continued innovation. Kanishka Singh is focused on keeping the agency agile, constantly refining their automation tools and storytelling methods to stay ahead of market trends. “We’re not just looking at where the industry is today; we’re anticipating what businesses will need in the next five to ten years,” Singh shares.

In a rapidly evolving digital world, businesses that partner with Intent Tale are given the tools to not only keep up but lead the charge in their respective industries. By blending technology and creativity, Intent Tale is carving out a space as a major player in the future of digital marketing.

For businesses looking to thrive in the digital era, Intent Tale offers a clear path forward, marked by efficiency, innovation, and the power of a well-told story.

[microbitmedia]

Why Your Business Needs a Mobile App Marketing Agency in 2025

As the mobile app ecosystem continues to grow in 2025, simply launching an app is no longer enough. With millions of apps across iOS and Android competing for user attention, businesses need smarter, data-driven marketing strategies to stand out. That’s where a Mobile App Marketing Agency becomes essential.

A mobile app marketing agency doesn’t just promote your app—it helps you build a complete growth engine, covering user acquisition, retention, monetization, and analytics. With consumer behavior shifting toward mobile-first engagement, working with professionals who understand the mobile ecosystem is key to long-term success.

What Is a Mobile App Marketing Agency?

A Mobile App Marketing Agency is a specialized partner that helps app developers, startups, and businesses grow their app’s visibility, downloads, and revenue. These agencies offer a wide range of services, including:

User acquisition (UA) through paid media campaigns

App store optimization (ASO) to increase organic installs

Retargeting to re-engage inactive users

In-app advertising strategy and monetization

Analytics and performance optimization

At MicroBit Media, we combine deep industry expertise with powerful MarTech and AdTech tools to create tailored campaigns for every client. Our focus is not just installs—but high-quality users that drive lifetime value.

Why Work With a Mobile App Marketing Agency?

Here are several reasons why businesses in 2025 should consider hiring a mobile app marketing agency:

1. Expertise Across Channels

From Meta and Google Ads to DSPs, TikTok, and programmatic networks, agencies understand how to execute performance-based campaigns across the entire mobile ecosystem.

2. Access to Data & Technology

A good agency will use industry-leading tools for analytics, attribution, A/B testing, and creative optimization. This enables you to make smarter decisions with real-time insights.

3. Optimized App Store Presence

App Store Optimization (ASO) is vital to rank in search results and increase organic downloads. Agencies help optimize titles, descriptions, keywords, and creatives to drive better visibility.

4. Cost-Effective Growth

By focusing on performance metrics such as cost-per-install (CPI), return on ad spend (ROAS), and retention, a mobile app marketing agency ensures your marketing budget delivers results.

5. Time and Resource Efficiency

Instead of building an in-house marketing team from scratch, an agency offers a plug-and-play solution that delivers speed, scalability, and measurable ROI.

What Makes MicroBit Media Different?

MicroBit Media is not just another Mobile App Marketing Agency—we are your dedicated growth partner. Our team understands that every app is different, so we build custom strategies for your app’s category, goals, and user lifecycle.

We work across industries like gaming, fintech, e-commerce, education, and lifestyle to deliver:

Full-Funnel Campaigns: From awareness to conversion and retention

Custom Creative Strategy: Engaging ad formats like playables, rewarded videos, and native ads

Advanced Retargeting: Personalized push notifications and in-app messages

Affiliate and Influencer Integration: Expanding your reach with trusted voices

Fraud Prevention Tools: Ensuring your ad spend reaches real users

Whether you’re launching a new app or scaling an existing one, our team is equipped to drive real, sustainable growth.

When Should You Hire a Mobile App Marketing Agency?

Hiring a mobile app marketing agency makes sense at several stages:

Pre-launch: To generate buzz, collect pre-installs, and optimize app store listings

Launch: To execute high-impact user acquisition campaigns and build early momentum

Growth: To expand reach, improve monetization, and increase retention

Scaling globally: To localize campaigns and tap into new regions

If you're experiencing a plateau in growth, declining retention, or struggling with high user acquisition costs, now is the right time to consult with a marketing agency.

Final Thoughts

In today’s competitive mobile landscape, the difference between success and obscurity often comes down to how effectively you market your app. A Mobile App Marketing Agency offers the strategic insight, tools, and execution needed to drive consistent growth.

At MicroBit Media, we specialize in helping brands turn downloads into long-term loyal users. With our data-driven approach and creative expertise, we help apps grow faster, smarter, and more profitably.

If you’re ready to boost your app’s performance, reach out to MicroBit Media and let us design a tailored mobile growth plan that meets your unique goals.

[talentlush]

Marketing Technology Consulting Senior Manager

Job Summary: As a Martech Senior Manager, you will lead the design, implementation, and optimization of MarTech and AdTech solutions for clients. Your role will involve conducting capability assessments, developing solution architectures, …

[higherlearningtvshow]

[freddynossa]

Inteligencia Artificial en Marketing y Publicidad: Herramientas Clave que Definen el Futuro

¿Qué es la Inteligencia Artificial (IA) en Marketing y Publicidad y Para Qué Sirve? La Inteligencia Artificial (IA) en Marketing y Publicidad se refiere a la aplicación de tecnologías y algoritmos de IA (como el aprendizaje automático, el procesamiento del lenguaje natural y el análisis predictivo) para optimizar y automatizar diversas tareas y estrategias de marketing. No se trata de robots…

[wozcdpp]

Woz CDP Insightful Trends for Customer Growth in 2024

In today's digital age, businesses are constantly seeking innovative ways to enhance customer engagement and drive growth. Woz, a leading cloud-based CDP & marketing technology company, is at the forefront of this revolution.

With their Data Transformation and Activation Platform, Woz empowers enterprises to collect, transform, and activate data for unprecedented business growth and engagement. As we move further into 2024, let's explore some insightful trends that Woz predicts will shape customer growth strategies.

AI-Driven Personalization

Personalization has been a key focus for marketers, but in 2024, AI-driven personalization will take center stage. Woz's Predictive AI helps enterprises analyze trillions of customer touchpoints across various digital platforms. This data-driven approach allows businesses to deliver hyper-personalized experiences, driving customer loyalty and retention.

Omni-Channel Marketing

With 100+ Martech and Adtech integrations, Woz provides advanced options for campaign optimizations. This enables businesses to create cohesive marketing campaigns across multiple channels, including Email, Connected TV, SMS, Websites, and Social Media. By reaching customers where they are, businesses can maximize their reach and impact.

Data Privacy and Control

As data privacy concerns continue to grow, businesses are under increasing pressure to ensure the security of customer data. Woz CDP platform prioritizes data privacy and control, providing businesses with the peace of mind that their customer data is protected. This commitment to data privacy enhances customer trust and loyalty.

Real-Time Analytics

In 2024, real-time analytics will be crucial for businesses looking to stay ahead of the competition. Woz's platform allows businesses to track customer interactions in real-time, enabling them to make informed decisions quickly. By leveraging real-time analytics, businesses can identify trends and opportunities for growth, ultimately driving revenue.

Integrated Customer Journey Mapping

Understanding the customer journey is essential for delivering personalized experiences. Woz platform facilitates seamless integration across advertising, marketing, and data management partners, enabling businesses to map the customer journey comprehensively. 

By gaining insights into customer behavior, businesses can optimize their strategies to drive growth.

Final Thought 

Woz is poised to revolutionize customer growth strategies in 2024 with its innovative solutions. By leveraging AI-driven personalization, omni-channel marketing, data privacy, real-time analytics, and integrated customer journey mapping, businesses can drive unprecedented growth and engagement. As we navigate the evolving landscape of digital marketing, Woz remains a trusted partner for enterprises seeking to unlock their full potential.