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fortunatelycybercloud · 2 months ago

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Why is the USA considered a top hub for online poker game development?

Online poker has surged in popularity over the past two decades, thanks to evolving technology, widespread internet penetration, and a thriving gaming culture. At the heart of this global phenomenon lies the United States — widely regarded as a premier destination for best online poker game development USA. From Las Vegas poker rooms to Silicon Valley’s tech innovation, the USA combines a deep cultural connection to poker with cutting-edge mobile technology to lead the world in game development.

Historical and Cultural Influence

The USA’s influence on poker is deep-rooted. Games like Texas Hold’em and Omaha originated and rose to prominence in American casinos and home games. Major tournaments such as the World Series of Poker (WSOP) put the game on a global stage, popularizing it across continents. This foundational culture has not only fostered a large community of players but also nurtured a generation of developers, designers, and entrepreneurs passionate about translating the game into a digital format.

The Evolution of Mobile Poker in the USA

The United States has played a pivotal role in shaping the global poker landscape, and its influence extends well into the mobile gaming world. Over the years, poker game development company in USA has evolved from basic card-playing apps into sophisticated, multiplayer platforms offering real-money tournaments, social features, and immersive gameplay. This transformation didn’t happen overnight—it’s the result of a combination of technological innovation, changing player preferences, and a supportive development ecosystem.

1. Early Days: Simple Interfaces and Solo Play

In the early 2000s, the first poker apps began to appear on basic mobile phones and early smartphones. These games were mostly offline, single-player experiences with limited graphics and functionality. Players competed against AI opponents, and there was little to no multiplayer interaction. These early games served as a stepping stone for more complex platforms.

2. Rise of Smartphones and App Stores

The launch of the iPhone in 2007 and Android shortly after marked a turning point. With the introduction of the Apple App Store and Google Play, developers suddenly had a direct way to reach millions of users. This era gave birth to more sophisticated poker apps with improved graphics, touch-screen controls, and internet connectivity. Multiplayer options started becoming more common, allowing users to play in real time with friends or strangers.

3. Social Integration and Freemium Models

By the early 2010s, mobile poker experienced another major shift. Social features like chat, friend lists, leaderboards, and daily challenges became standard. Games like Zynga Poker demonstrated the potential of combining social gaming with poker. Instead of focusing on real-money gambling, these apps used virtual chips and in-app purchases, creating new revenue streams while avoiding strict gambling regulations.

The freemium model—free to download but offering optional purchases—became dominant. This allowed casual players to enjoy the game for free while still generating significant profits for developers through microtransactions.

4. Transition to Real-Money Poker Apps

With growing demand and evolving legal landscapes in states like New Jersey, Pennsylvania, and Michigan, real-money mobile poker apps entered the mainstream. Licensed operators began offering fully regulated platforms with secure payment systems, KYC (Know Your Customer) protocols, and support for real-cash tournaments.

At the same time, mobile app development company in the USA rose to the occasion by designing secure, scalable platforms tailored for legal compliance. These apps featured SSL encryption, multi-currency wallets, and geolocation tools to ensure legal play within specific jurisdictions.

5. Cross-Platform and Cloud Gaming Integration

Today’s leading poker platforms offer cross-platform play—meaning a player can start a game on their phone and finish it on a tablet or computer. Cloud technology has enabled seamless syncing of game data, account information, and real-time gameplay across devices.

Cloud gaming has also improved performance, reducing the need for powerful hardware while allowing developers to push high-quality graphics and features to a wide audience. Players now enjoy HD visuals, smooth animations, and quick matchmaking even on mid-range smartphones.

In short, mobile poker in the USA has evolved from simple offline apps to dynamic, real-time, cross-platform ecosystems that blend social interaction, advanced tech, and sometimes even real-money play. American developers and companies have led this evolution, setting global standards in design, security, and innovation.

Why USA-Based Companies Excel at Poker Game Development

Many global gaming studios recognize the USA as a central hub for innovation in poker game design and development. Here's why companies based in the United States continue to dominate:

1. Access to World-Class Talent

Some of the best developers, graphic designers, and game strategists reside in the USA. With top-tier universities like MIT, Stanford, and Carnegie Mellon producing thousands of tech-savvy graduates annually, best poker game development company USA teams are well-equipped with the skills needed for cutting-edge projects.

2. Innovation and R&D Focus

From Silicon Valley startups to seasoned game studios in Austin and Seattle, R&D is a core focus. American developers are known for pushing the boundaries of user experience, gameplay mechanics, and monetization strategies.

3. Strong Investment Ecosystem

Venture capital in the U.S. flows freely into the gaming sector. This financial support allows developers to experiment, prototype, and launch world-class poker products at scale.

4. Regulatory Adaptability

While online gambling regulations vary across states, many U.S.-based development firms have become adept at navigating compliance, security, and localization. This gives them an edge in producing games tailored to different regions while ensuring they meet legal standards.

Characteristics of the Best Online Poker Game Development USA Firms

To achieve success in such a competitive industry, the best online poker game USA development firms adhere to a set of best practices and characteristics that set them apart:

User-Centric Design: Prioritizing user interface (UI) and user experience (UX) to ensure intuitive navigation.

Multi-Platform Compatibility: Supporting iOS, Android, and web-based access through responsive design.

Real-Time Gameplay: Offering seamless multiplayer experiences with low latency and fast server responses.

Secure Payment Integration: Implementing encrypted payment gateways for in-app purchases and withdrawals.

AI-Driven Gameplay: Using artificial intelligence for bot play, matchmaking, and real-time analytics.

Customization & Skins: Allowing operators and players to personalize tables, avatars, and card decks.

Read more. Top Software Development Company in USA |Techno Derivation

Role of Mobile App Development Companies

When it comes to scaling a poker game to reach millions of users, a mobile app development company becomes crucial. These companies are the backbone of the digital gaming world, responsible for:

End-to-End Development: From ideation and wireframing to coding and launch.

UI/UX Optimization: Ensuring poker games are not only functional but also visually appealing and easy to use.

Back-End Infrastructure: Building robust servers to support thousands of concurrent users with no lag.

Data Analytics Integration: Collecting user data to optimize game mechanics and retention strategies.

Whether it's a real-money game or a social poker app, working with a top-tier mobile development firm is essential for creating a successful product.

The Competitive Edge of the Best Poker Game Development Company USA

Some of the best poker game development company USA firms distinguish themselves through the following:

Advanced Tech Stack

They utilize modern frameworks like Unity, Unreal Engine, Node.js, React Native, and blockchain for secure transactions. This helps in building immersive, feature-rich poker games with scalability in mind.

Cross-Industry Knowledge

Many top U.S. developers have experience across various gaming genres (RPGs, eSports, casino), enabling them to incorporate diverse elements like storytelling, rewards, and gamification into poker games.

Agile Methodology

Rapid prototyping, iterative development, and continuous testing allow U.S. companies to stay ahead of the curve, especially in a fast-evolving gaming landscape.

Techno Derivation: A New Horizon in Poker Gaming

One of the latest trends embraced by elite poker game developers in the U.S. is Techno derivation — the application of emerging technologies such as machine learning, AR/VR, and blockchain to reshape the poker experience. For example:

AI Opponents that learn player behavior over time.

Augmented Reality poker tables for immersive gameplay.

Decentralized Poker Rooms using blockchain for transparency and fairness.

These innovations are not mere gimmicks; they redefine how players interact with the game and each other, paving the way for next-gen poker experiences.

Best Online Poker Game USA Development: Key Features to Include

Any developer aspiring to achieve best online poker game USA development should focus on the following must-have features:

Lobby System: Organized room listings for quick table access.

Multiple Game Modes: Texas Hold’em, Omaha, 7-Card Stud, Sit & Go tournaments.

Social Features: Chat, friend lists, and leaderboards.

Multilingual Support: To reach a global audience.

Anti-Fraud & Anti-Cheat Mechanisms: Maintaining game integrity.

These core components form the blueprint of every successful poker app and are essential in delivering a high-quality user experience.

Conclusion: Why the USA Leads in Online Poker Game Development

In summary, the USA's position as a leader in best online poker game development is backed by a confluence of history, culture, talent, and technology. Whether you’re an entrepreneur looking to launch a poker app or a player seeking the best gameplay experience, turning to a mobile app development company in the U.S. ensures you're working with world-class expertise.

The country's game developers understand both the traditional roots of poker and the modern demands of digital entertainment. Through continuous innovation, expert execution, and a deep love for the game, they maintain the USA’s dominance in best poker game development company USA rankings.

In a landscape defined by agility, creativity, and high standards, there’s no better place to develop your next poker game than the United States.

#Poker game development company in USA #Poker hame developmnet company

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pcplblogs · 2 years ago

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Boost Your Business Growth With A Hybrid App

Harnessing the power of hybrid apps empowers businesses to enhance their market presence, engage a broader audience, optimize operational efficiency, and ultimately achieve sustainable growth.

Since its debut in 2012, hybrid apps have garnered attention from numerous prominent companies, finding application across diverse business models, including platforms like Gmail and Instagram. This widespread adoption stands as a significant, though expected, testament to the capabilities of this app technology. The exceptional advantages offered by hybrid app development by a Mobile app development service Melbourne suggest its potential for further growth and evolution in the future.

Now, let's delve into these advantages and determine whether they are exaggerated or truly transformative.

Hybrid apps, built using web technologies like HTML, CSS, and JavaScript, possess the ability to function across multiple platforms, including iOS, Android, and web browsers. This inherent cross-platform compatibility is a game-changer for businesses aiming to maximize their audience reach without the need for separate codebases for each platform. By streamlining development efforts and reducing costs associated with maintaining multiple codebases, hybrid apps offer a cost-effective solution for businesses of all sizes.

Moreover, the versatility of apps developed by a Hybrid app Development Company Michigan plays a vital role in accelerating business growth. These apps can seamlessly integrate with device features such as cameras, GPS, and push notifications, providing a native-like user experience. The ability to leverage these features enhances user engagement and interaction, thereby fostering brand loyalty and driving revenue growth.

Another significant advantage of hybrid apps lies in their agility and faster development cycles. Unlike native apps, which require separate development processes for different platforms, hybrid apps allow developers to write code once and deploy it across various platforms. This streamlined development approach reduces time-to-market significantly, enabling businesses to adapt swiftly to market changes, launch updates, and introduce new features promptly. This agility is crucial in staying ahead of the competition and meeting evolving customer demands.

Additionally, the scalability of hybrid apps plays a pivotal role in supporting business expansion. These apps are designed to accommodate increased user loads and adapt to evolving business requirements seamlessly. As a result, businesses can scale their operations without compromising app performance or user experience, thereby supporting growth without encountering significant technical challenges.

The analytics and data collection capabilities embedded within hybrid apps offer invaluable insights for businesses. These apps can track user behavior, preferences, and interactions, providing businesses with valuable data for refining marketing strategies, optimizing user experiences, and making informed decisions. Leveraging this data-driven approach empowers businesses to tailor their offerings to meet customer expectations effectively, ultimately driving growth and revenue.

Hybrid apps from a Mobile app development service Melbourne also simplify the maintenance process, as updates and modifications can be applied universally across all platforms. This ensures consistency in user experience and minimizes the risk of fragmentation that is often associated with native app development.

The adoption of hybrid apps presents a strategic opportunity for businesses to propel their growth trajectory. The amalgamation of cross-platform compatibility, native-like user experience, faster development cycles, scalability, and robust analytics capabilities positions hybrid apps as a catalyst for business expansion.

#website development services in california #mobile app development service melbourne #mobile app development service texas #website development services in sydney #digital marketing service in florida #digital marketing service newcastle #ecommerce website development new south wales

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webzent21 · 13 days ago

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Android App Development Company in Michigan: Powering Innovation for Businesses

In an era where mobile technology dominates consumer behavior, having a strong Android app is no longer optional — it’s essential. Android, being the most widely used mobile operating system globally, presents a massive opportunity for businesses to connect with their customers. If you’re a business owner looking to tap into this market, partnering with an experienced Android app development company in Michigan is a smart and strategic move.

Why Android App Development is Crucial

Android powers over 70% of mobile devices worldwide. From smartphones and tablets to smart TVs and wearables, Android’s versatility allows businesses to reach a broader audience with ease. Whether you’re offering services, selling products, or providing content, a well-designed Android app can increase your visibility, improve customer engagement, and boost sales.

Michigan: A Thriving Hub for Tech Talent

Michigan is quickly becoming one of the most promising states in the U.S. for technology and innovation. Cities like Detroit, Ann Arbor, and Grand Rapids are home to a growing number of software development firms and tech startups. This means businesses in Michigan have access to top-tier development talent right in their backyard.

Working with a local Android app development company in Michigan not only provides convenience and reliability but also fosters better collaboration and a deeper understanding of the regional market.

Key Services Offered by Android App Development Companies

Leading Android app development companies in Michigan offer a full suite of services designed to turn your app idea into a successful product. These services typically include:

Custom Android App Design & Development Tailored solutions that match your brand’s identity and business goals.

UI/UX Design Intuitive, user-centered interfaces that enhance the customer experience.

Cross-Platform Development Solutions that support Android and other platforms like iOS or the web using technologies such as Kotlin, Java, or Flutter.

Backend Development & API Integration Seamless integration with databases, third-party tools, and services.

App Testing & Quality Assurance Rigorous testing to ensure your app is bug-free and high-performing.

Maintenance & Support Ongoing updates and support to keep your app functional and secure.

Industries Benefiting from Android App Development in Michigan

A wide range of industries in Michigan are leveraging Android apps to streamline operations and connect with customers:

Automotive: As the birthplace of the automotive industry, Michigan companies use mobile apps for vehicle tracking, diagnostics, and infotainment.

Healthcare: Hospitals and clinics develop Android apps for patient management, appointment scheduling, and virtual consultations.

Education: Schools and universities in Michigan offer Android apps for remote learning, class scheduling, and student engagement.

Retail & E-Commerce: Businesses use mobile apps for product showcasing, order tracking, and customer loyalty programs.

No matter your industry, a well-developed Android app can help you deliver more value to your customers.

How to Choose the Right Android App Development Company in Michigan

Selecting the right development partner is critical. Here’s what to look for:

Experience and Technical Skills Choose a company with proven experience in Android development using the latest tools and frameworks.

Portfolio and Case Studies Review their past projects to ensure they can handle your app’s complexity and scale.

Client Reviews and Testimonials Look for positive feedback from previous clients to gauge reliability and professionalism.

Post-Launch Support Ensure they offer long-term support and app maintenance after the launch.

#Android App Development Company in Michigan

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webzent · 7 months ago

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In the ever-evolving digital landscape, mobile applications are at the forefront of innovation. Businesses across the globe rely on mobile apps to enhance customer engagement, streamline operations, and boost profitability. Among the key players in this domain are Android app development companies, which are dedicated to creating versatile, high-performing apps tailored to diverse needs. For businesses in Kansas and beyond, finding a reliable Android app development company can make all the difference in achieving their digital goals. Additionally, hybrid app development is gaining traction as a cost-effective and efficient solution, especially in tech-forward regions like Michigan.

#Android app development Company #Android app development Company in Kansas

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myandrewvance-blog · 6 years ago

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App Development Advice Starting From A Michigan Web Design Company

The very first thing is to appear for is track driving history. Go through the firm's accounts of success and contact the references to know whether you can actually claims are true. Also, find out if achievement stories are substantial and whether the business that has tasted success is together with the Internet marketing firm.

Every app requires different tests depending on if it's connected to database, therefore forth. Game applications are by far the most dynamic applications to test and requires a specific process of testing. In fact, one of those tests may be the actual playing of recreation. not a bad job, eh.

Success does not come through magic all is here quality. So many apps are underperforming for so long, while some very fresh apps have turned so popular within weeks or period. The reason is simple and naturally observable, insanely. It is quality that wins out, in every case.

The new Android platform is growing by leaping and bounds everyday quite a few long island web development are creating iPhone apps but also latching on to the android platform. If you want the drawbacks to the Android platform early on was how the Apple App Store dwarfed that of Android but over firearm control months increasingly more more Android apps are becoming available and Android is largely taking a reasonable portion within the market back from Piece of fruit.

The applications for this platform can be easily located at the online market place sites for portable appliances. The items can be securely purchased and downloaded from at this website. Third party developers furthermore encouraged to better develop applications for this platform. Every bit of these phones are touch screen. These use a stylus to choose the alternatives on the screen, which very convenient cord less mouse with.

How should i be assured that my software works out? - This is all about testing once your app was made. A faulty one can never make funds on your part. Before it is made available within the market, it needs to be tested in your targeted smartphones. Technological glitches are inevitable but might be eradicated by capable poker hands. Time and budget are the top considerations post.

So numerous use mobile handsets at present. There are vehicle who imagine that it is very a hardship on them to stay without their mobile telephone. The use of cell phones is increasing with a period of time. A large associated with companies are making efforts additional medications sure that this wide associated with mobile phones are provided to people. There are so many choices for anyone people who wish to any new phone at around. People who do not only to help make and receive calls from a cell phone should get a smart apple iphone 4.

The apps should the simple to chunk. It doesn't make sense to develop apps continual business growth . a small audience may use. Float them on social networking sites. Which points 1 feature may must have - really should be suitable for social news flash. The web developer long island platform in order to able to do this.https://www.softwareassemblies.com/website-development.html

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smithsullivan · 4 months ago

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iPhone App Development Company

Finest iPhone App Developers using SwiftUI, Swift, Objective C with Xcode or React Native or Flutter and creating iPhone Apps that mean Business!

iPhone App Development Services

The first iPhone App created by us was 15 years ago, back in 2010. It was a Medical EMR App for a client named GloStreem, Inc in Michigan and since then we never looked back. We’ve seen the iPhone platform grown from a nascent restricted platform to now an all-revolutionary platform of choice by billions. Being an iPhone App Development Company, we make sure that our iPhone Developers (from junior to senior level) have enough real project experience (from iPhone App Development to launch) before we deploy them on your project.

Here are some of our prominent iPhone App releases, with their respective App Development Costs

We are the experts of digital and mobility transformation, using codes, design, and lots of passion and innovation. Find out some incredible success stories of our iPhone app development services that created history.

Elevate your self-development journey with Studio Think

Studiothink is the modern self development and mindfulness App that acts as a mindset coach in your pocket, giving you all the resources you need to create the life you want to live. It gives you 24/7 access to the best of personal development literature, knowledge and tools, carefully curated by top-notch coaching experts, in a format that fits into even the busiest of schedules. Studiothink is going places from the day 1, as shown at Flexpo UK Event and Health & Well Being at Work event.

Top Home workout App with 4 Million Users

HASfit stands for Heart And Soul fitness because we believe everyone deserves to be fit. We created its first version back in 2014 and since then there is no looking back. The App supports iPhone, Android, Roku, Firestick, Chromcast and have accumulated more than 5 million workouts checked in by the users. HASfit is going places!

Tele Astro Consulting App - real time calls, billings, and earnings!

Jyotish for All or Astro for all is a Tele Astro consulting app just like any telemedicine app where you can talk to any live expert astrologer, tarot card reader, mystique on their per minute charge via video, audio calls or chats. The billing is real time, we implemented wallet which works globally and using Agora to facilitate the video calls, same framework that is being used in famous Clubhouse App. With 10K users in its first month of launch, we are hoping highly for the App.

Future of iPhone App Development

As per our research and vision, and inputs from Tech Blogs like https://www.techradar.com/in/news/ios-16-release-date-rumors-supported-iphones-and-5-features-we-want-to-see, we understand following as the future capabilities that we can explore and implement in iPhone App Development.

More Powerful Camera, hence more powerful Photo/ Video Apps

The new iPhone Devices are bound to have much better camera and video quality and that means there will be great opportunity to create much better photo and video apps. Also, a high-end powerful camera may also serve in creating Apps for different usage than just photo/ video sharing like in healthcare, industry, IoT and also in policing and defense.

How about having a camera that scan inside of your mouth for dentist or ENT experts, or a Camera that is so powerful that you can measure changes in your skin and journal that, or a Camera that does an accurate OCR as you click pictures and attached a narrated story right away, the possibilities of Camera Apps with an high end camera are endless.

Creator Friendly Environment hence creator friendly Apps

The world belongs to content creators these days, and the iPhone Devices currently are widely used for content creation. However, there are multiple challenges like lesser storage space to store high fidelity videos for long time (though you buy it via cloud), not enough screen sizes for video editing, less apparatus for better sound recording (you need an external mic for better recording). Imagine an iPhone App that absolutely creator friendly, that let two people talk in a talk show without having an external mic, or Apps that can let you edit your videos as good as you can do on a big studio with a professional editor, and damn making a whole 2 hours movie using nothing but just iPhones – sounds over enthusiastic or crazy, well we all see this being as real animals very soon.

IoT (Internet of Things), Home Automation

Home automation is here and so as various devices using internet to communicate with each other and perform functions (IoT). The future iPhone Apps will leverage amazingly high-speed processors and 5G and beyond internet speed to facilitate much more robust Home Automation and IoT Apps for everyday usage. So far, IOT Apps are largely being used by industry but the near future will have IOT Apps being used in every household.

The future iPhone Apps in IOT and Home Automation may do switching on the garage lights when your doorbell rings, or streaming different music in different rooms of your home, or controlling your HVAC system as per the outside temperature and your mood, or letting you read a book on the wall in front of your eyes instead of just small iPhone screen. Again, our ideas may know a boundary but the future holds Apps that will ease out our lives in many ways that we can think of as crazy right now.

Widgets, Widgets Everywhere!

So far, the widgets have been just a complimentary “ease of access” extension of the iPhone Apps though in the future we see them becoming more powerful, standalone and as useful as letting you switch off your car from the home screen widget or may be by just tapping twice on the head of the iPhone device’s hardware.

Tools & technologies used for iPhone App Development

We research, strategize, and come up with the most steadfast and profitable model of the iPhone app for your business. Hire iPhone app developers to take advantage of technological advancements that gives you an edge over your competitors.

Languages: Swift, Objective-C

Frameworks: Cocoa & Cocoa Touch, UIKit and SwiftUI

Database: Core Data

Sources: https://www.agicent.com/ios-development-company

#iPhone App Development Company

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nochistudios · 5 years ago

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[Press Release]

Nochi brings Sifting Thyme to Android & iOS

Indie developer receives an investment from an accelerator and brings their first game to market

Ann Arbor, Michigan -- May 30, 2020 -- Nochi announces the release of the iOS version of its first game title “Sifting Thyme,” available in the app store on June 8th. The indie game developer just received an investment commitment of seed capital from the Desai Accelerator, which invests in early stage tech-enabled startups. While the Android version of the game has been out for over a month now, the studio continues to release monthly game chapters for Android users and will soon be on the same schedule for iOS users.

In “Sifting Thyme,” gamers play as the newest transfer student at Lincoln Culinary Academy, a private culinary school and the place to find one’s culinary calling. Along with four romanceable, gorgeous guys with culinary skills of their own, players will immerse themselves in the vibrant world of food, business, and innovation throughout school adventures.

As one of the five startup companies in the program’s cohort, Nochi is excited to work with the Desai Accelerator in growing their game studio with access to new resources, guidance, and a team of industry mentors. The studio looks forward to being involved with the visual novel gaming community in bringing otome games to local communities in the US.

GAME KEY FEATURES:

One-time purchase only for the core storyline game, with full access to new chapters as soon as they are released!

Ad-free experience

Unlockable CGs

Immersive MC experience – select as a female or male MC

Unlockable social media content with the characters

Original Soundtrack

At least 8 different endings

Follow the studio on facebook and instagram @nochigames; twitter @nochistudios

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webzent21 · 9 days ago

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Android App Development Company in Michigan: Powering Innovation for Businesses

In an era where mobile technology dominates consumer behavior, having a strong Android app is no longer optional — it's essential. Android, being the most widely used mobile operating system globally, presents a massive opportunity for businesses to connect with their customers. If you're a business owner looking to tap into this market, partnering with an experienced Android app development company in Michigan is a smart and strategic move.

#Android App Development

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interestingarticlesforme · 4 years ago

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An overview of the third-party cookie crackdown

n March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed in January 2020, to remove support for third-party tracking cookies in Chrome from 2022, and contained further details about how it plans to protect user anonymity once these are phased out. But it was also a sign of just how much the conversation around third-party cookies has shifted over the past few years.

The debate around third-party cookies, which for years have been heavily relied-on by the marketing and advertising industry to compile records of a user’s browsing history and build up a profile of their interests, preferences and habits, stretches back as far as 2013, when Firefox, Safari and even Internet Explorer all began implementing some form of default blocking of third-party cookies or ad tracking.

At the time, this decision to disallow third-party cookies – even coming from most of the major internet browsers – was highly controversial among industry commentators. They argued that cookies were necessary for the ad campaigns that fuel the internet to function, or that cookies – at their heart simply a piece of technology designed to retain preferences by identifying when the same user returns to a website – are not inherently intrusive, rather that certain applications of them are.

And for all that steps to block third-party cookies were taken by web browsers very early on, it took several more years for some of them to implement comprehensive blocking, as well as for the web browser with the largest share of the market – Google Chrome – to join them. During that time, cookies remained pivotal to the way that marketers tracked, targeted and measured the impact of their campaigns; but the conversation around privacy on the web, particularly as it related to advertising, was changing.

Fast forward to 2021, and the demise of the third-party cookie (nicknamed the “cookiepocalypse”) is now an accepted fact, with discussions turning instead to how marketers can prepare, and what kinds of solutions and alternatives should be adopted. But how did we get to the point where one of the biggest web advertising heavyweights is withdrawing its support for third-party cookies, and where do we go from here? In this briefing, I’ll look at the recent developments that led to our current situation, the stances being taken by key industry players, and the alternatives that promise to balance privacy with marketing effectiveness.

Covered in this briefing:

The cookiepocalypse: a timeline

An end to cookies, but not to behavioural targeting

Alternatives to third-party cookies: what should marketers use?First, second and zero-party data Contextual targeting Alternative forms of measurement

A more positive – and private – future

The cookiepocalypse: a timeline

While 2019 was by no means the beginning of the debate about cookies – as we’ve established – it was in many ways when the tide really began to turn against third-party tracking cookies, with a number of huge developments taking place in a short space of time. And while the calamitous impact of the Covid-19 pandemic overtook the global conversation early into 2020, significant developments on the privacy and tracking front still took place in 2020 and early 2021 as players like Apple and Mozilla entrenched their established positions and moved to block additional forms of tracking.

March 2019: Apple releases Intelligent Tracking Prevention (ITP) 2.1 for Safari, the latest version of a feature designed to prevent cross-site tracking by placing limitations on cookies and other website data. First introduced in 2017, ITP prevented cookies from being used in a third-party context after 24 hours, and purged website data and cookies altogether after 30 days if the user hadn’t interacted with the website again during that time.

Adtech companies responded to the implementation of ITP by finding ways to make third-party cookies behave like first-party cookies, circumventing the block. So, with ITP 2.1, Safari squashed this workaround by wiping first-party cookies after seven days. In May 2019, it upped the ante with ITP 2.2, which deleted certain types of first-party cookies after just 24 hours, further closing the loophole. This seriously rattled advertisers, as Safari is the world’s second-most popular browser (with a current market share of 19.14%, according to GlobalStats) and the default for anyone using a Mac, Macbook, iPad or iPhone.

May 2019: At Google’s annual developer conference, Google I/O, the Chromium team announces upcoming changes that will give users more visibility over the types of cookies being set in their browser and options to block them. It also announces plans to “reduce the ways in which browsers can be passively fingerprinted” – fingerprinting being a catch-all term for more difficult to detect methods of user tracking that subvert cookie controls.

July 2019: The ICO publishes stringent new guidance that rules out many of the pretexts that advertisers have been using to set cookies in users’ browsers without actively obtaining their consent. The guidance specifies that websites:

Cannot rely on implied consent for the use of cookies

Do need to obtain consent for analytics cookies (which are not considered essential to the functioning of the site)

Cannot use a ‘cookie wall’, which restricts access to the site until users consent to cookies being set

Cannot rely on legitimate interests, a lawful basis for processing personal data under GDPR, to set cookies without consent.

August 2019: A study by researchers from the University of Michigan and Ruhr-University Bochum finds that 86% of cookie consent notices offer no other options than a consent button, while 57% are found to use dark patterns in order to influence a user into consenting.

September 2019: Mozilla announces that Enhanced Tracking Protection (ETP), which blocks third-party tracking cookies and cryptominers, will be enabled by default in Firefox on desktop and Android. It had previously enabled ETP by default for new users in June; the September update deploys it for all Firefox users across the board. While Firefox has a much smaller market share than Chrome or Safari (currently standing at 3.76% worldwide), it is still the world’s third-most used web browser and its implementation of cookie blocking by default is another blow for marketers and advertisers.

Apple also releases ITP version 2.3 for Safari, which blocks two additional workarounds that ad companies have been using to track users: localStorage and document.referrer.

October 2019: The Court of Justice of the European Union (CJEU) rules that pre-checked consent boxes for the use of cookies are not valid, and that consent requires an active opt-in. It also rules that users must be provided with information on cookie duration and whether third parties have access to them. Given the findings of the August study by researchers in Michigan and Bochum, this means that the vast majority of websites are contravening EU law by not giving users the option to decline cookies.

January 2020: The loudest death toll yet sounds for third-party cookies as Google announces that it will withdraw support for third-party cookies in Chrome by 2022. Executives at the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As) issue a joint statement warning that, “Google’s decision to block third-party cookies in Chrome could have major competitive impacts for digital businesses, consumer services, and technological innovation”, and that it “would threaten to substantially disrupt much of the infrastructure of today’s Internet without providing any viable alternative.”

March 2020: Apple confirms “full third-party cookie blocking” in iOS, iPadOS and Safari, blocking cookies for cross-site resources by default across the board. John Wilander, the WebKit engineer behind Safari’s ITP, writes that, “This is a significant improvement for privacy since it removes any sense of exceptions or “a little bit of cross-site tracking is allowed.��” He celebrates that Safari is now “the first mainstream browser to fully block third-party cookies by default.”

In the same month, AdExchanger reports that an unnamed business group within the World Wide Web Consortium (W3C) is petitioning Google to delay the phase-out of third-party cookies in Chrome in light of the unfolding coronavirus pandemic. Google product manager Marshall Vale later writes to the W3C to say that it is “premature” to discuss any adjustment to the cookie phase-out timeline, although he promises that Google will “revisit” the topic as the situation evolves.

June 2020: At WWDC20 – Apple’s World Wide Developer Conference – Apple announces that the next version of iOS (iOS 14) will ask users whether they want to be tracked by any given app, and that app developers will be required to self-report the kinds of permissions that their apps require. This development, called App Tracking Transparency or ATT, was later pushed back beyond the launch of iOS 14 to give developers additional time to prepare; it will now form part of iOS 14.5, which entered developer beta on 1st February, and is expected to be deployed fully at some point in March.

While not directly related to cookies, Apple’s move to require apps to disclose the data they track is in line with its broader push towards protecting user privacy, and is particularly relevant to the question of whether and how users can be tracked within mobile apps, where cookies (which are browser-based) cannot be set.

November 2020: Apple announces further enhancements to ITP to defend against something called CNAME Cloaking – a tactic that maps an internal domain to an external one and allows a tracker to circumvent the division between first-party and third-party cookies, giving it the same level of access as a first-party cookie.

February 2021: Firefox introduces “Total Cookie Protection” as a feature of ETP Strict, an optional, more privacy-conscious version of ETP.

According to the blog post published by Mozilla, Total Cookie Protection “works by maintaining a separate “cookie jar” for each website you visit. Any time a website, or third-party content embedded in a website, deposits a cookie in your browser, that cookie is confined to the cookie jar assigned to that website, such that it is not allowed to be shared with any other website.” It goes on to add that Total Cookie Protection “makes a limited exception for cross-site cookies when they are needed for non-tracking purposes, such as those used by popular third-party login providers … Such momentary exceptions allow for strong privacy protection without affecting your browsing experience.”

Meanwhile, Bloomberg reports that “according to people with knowledge of the matter”, Google is exploring an Android version of Apple’s App Tracking Transparency. To this end, it is “seeking input” from stakeholders such as developers and advertisers in a bid to find a solution that does not compromise their ability to generate revenue. The report goes on to state that Google’s solution “is likely to be less strict and won’t require a prompt to opt in to data tracking like Apple’s … The exploration into an Android alternative to Apple’s feature is still in the early stages, and Google hasn’t decided when, or if, it will go ahead with the changes.”

March 2021: Google reveals further details on how it plans to handle user identification and tracking in the blog post ‘Charting a course towards a more privacy-first web’. In particular, it confirms that it does not have any plans to create “alternate identifiers” that would track users around the web – which many marketers, publishers and content creators see as a betrayal of their interests. Instead, Google intends to draw on the vast amount of first-party data at its disposal – thanks to its ownership of properties like Youtube, Google Maps, and of course Google Search – to target users, which will further entrench its dominant position as one of the most powerful online advertisers.

Google has also not made any commitments to phasing out the use of Google Advertising IDs, or GAIDs, which are used to anonymously track user ad activity on Android devices, in a similar fashion to a third-party cookie. Given that increasing amounts of activity take place within mobile apps and away from the open web, this would arguably be a bigger concession for Google – and while there have been hints that Google may implement an ATT-style solution on Android, it is still ultimately in Google’s interests to be able to track users and the effectiveness of its own advertising, whatever that entails.

An end to cookies, but not to behavioural targeting

While Google has been making all the right noises in its cookie-related announcements about the need for privacy on the web, in reality it is not about to do anything that would seriously compromise its own ability to effectively target and drive conversions from advertising. Marketers always knew this, of course – but had hoped that Google would throw its considerable weight behind one of a number of proposed industry solutions such as Unified ID, an initiative with widespread support among adtech providers that uses an email-based identifier to target users while purportedly giving them more control over how their data is shared.

Instead, Google has made it clear that it is only interested in implementing home-grown solutions like Federated Learning of Cohorts (FLoC) – an interest-based targeting method that Google claims will provide “at least 95% of the conversions per dollar spent when compared to cookie-based advertising”. Marketers are waiting to see whether this claim is borne out – but what is evident is that while cookies may be going away, behavioural targeting will not.

FLoC is a more anonymised method of targeting than third-party tracking cookies in that it uses machine learning to divide users into groups with similar interests and target ads based on those interests. As Google puts it, this method “effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s web history private on the browser.” Users may not be tracked across browsers or across devices, but their activity within Chrome will still be tracked and used for ad targeting, with presumably no capacity to opt out (except by using another browser). This has not gone over well with privacy advocates, and privacy-conscious users may see it as little improvement over third-party tracking cookies.

Meanwhile, as marketers wait to discover more information about the effectiveness of FLoC, some of the drawbacks are already becoming clear: FLoC’s interest-based groups will not be precise enough to measure interest in a specific product, which jeopardises advertising methods like product-specific retargeting. FLoC will also make attribution and measuring campaign effectiveness much more difficult, with metrics like viewability potentially taking precedence over conversions.

There’s also the issue that the introduction of FLoC only promises to further entrench Google’s position as the dominant force in web advertising. Google’s blog post was a reminder that in a world without third-party cookies, first-party data will reign supreme – and fortunately for Google, it has access to a wealth of it, through properties like Search, Youtube and Maps. The UK’s Competition and Markets Authority (CMA) has already launched a probe into Google for “suspected breaches of competition law” over its plan to phase out third-party cookies in Chrome, following complaints that Google’s plans for a replacement would “abuse a dominance position” in advertising.

Marketers have known for some time that the mass withdrawal of support for third-party tracking cookies by the major web browsers would require changes to the way they track and measure campaigns, and many have been preparing for the change for some time. Nevertheless, a considerable number have been left dismayed by the approach that Google has chosen to take instead.

With Google retreating further behind its own walled garden with the introduction of FLoC, and the second- and third-most-used browsers (Safari and Firefox) blocking identity-based tracking of almost every kind, where should marketers go from here?

Alternatives to third-party cookies: what should marketers use?

As it became increasingly clear that the writing was on the wall for third-party cookies, the industry has been abuzz with talk of alternatives: alternative identifiers, alternative forms of measurement, alternative data sources, and alternative forms of advertising.

Some of these are more viable than others. Many alternative identifiers, for instance, encounter the issue of the need for universal adoption: while Unified ID has attracted widespread support from adtech players, Google’s refusal to support it has thrown its future into question, and there are also doubts as to whether consumers would agree to adopt it. Another potential cookie alternative, digital fingerprinting (which uses attributes like operating system, web browser type and version, language setting and IP address to identify and track a user’s device), is seen as even more intrusive than cookies, and Safari, Firefox and Chrome have all either taken steps to block digital fingerprinting methods or have pledged to reduce the ways that users can be targeted by them. And device-level IDs, like GAIDs or Apple’s IDFA (ID for Advertisers), still present problems with regard to privacy and with cross-device tracking.

But identifiers aren’t the only means of personalising advertising for users in a meaningful way, or of measuring campaign effectiveness. With the eradication of cookies, marketers have known they’ll need to get creative, and possibly employ a variety of methods to achieve the same results that they were able to obtain with cookies. However, there are also benefits to using these alternatives. Let’s take a look at some alternatives to cookie-based targeting and measurement, and the reasons why marketers should employ them.

First, second and zero-party data

“First-party relationships are vital,” wrote Google in its Ads & Commerce blog post, and this statement isn’t just true for Google – it’s true for marketers, publishers, and businesses of every stripe. First-party data is data a business collects from its users directly, and can take a wide variety of forms, from things like internal searches carried out on an ecommerce site to previously purchased items, CRM data, loyalty programme data, and much more. All of these pieces of information can enable businesses to tailor marketing and the customer experience in a way that feels genuine and helpful rather than intrusive.

A subset of first-party data that has attracted considerable industry interest in the wake of regulations like the GDPR is ‘zero-party data’. This refers specifically to data that the consumer has shared proactively, such as profile information (which can include demographic data like date of birth and gender), content preferences, responses to polls and quizzes, and many other varieties. Again, this can be used to more authentically personalise a consumer’s experience, but without the need to infer preferences from their behaviour.

One advantage of the cookie crackdown is that it is prompting marketers and brands to look more closely at the relationships they have with their own customers, review the data they already have at their disposal, and think about smart ways to use it in marketing and advertising campaigns. And while larger businesses may seem to have an unfair advantage in that they have access to significantly more first-party data than smaller businesses, small amounts of first-party data can still be used for predictive modelling, analysed, and built out into audiences. Forming data partnerships with another organisation (data obtained in this way is known as second-party data) is another solid strategy and a way of evening out the playing field.

In other words, cookie data is far from the be-all and end-all – and using other data sources will lead to improved relationships with customers, better personalisation and more accurate results.

Contextual targeting

Contextual ad targeting, a method of delivering relevant ads based on the content of the page a user is viewing rather than who the user is (or is thought to be) has enjoyed increased attention with the looming cookiepocalypse throwing the future of behavioural targeting into question.

And although the likes of Google have signalled their intention to continue targeting users based on behaviour (just in a slightly less precise way), contextual targeting is still an option worth exploring, offering many of the same benefits in terms of ad relevance as behavioural targeting, plus some arguable advantages from a user perspective. After all, a user who reads about marketing technology for their day job might not be interested in having martech ads follow them around off the clock – but they might be interested in an ad relevant to the hobby-related article they are reading for fun.

Contextual targeting on the web has been around for decades, and to some marketers, might seem like a rather basic and outdated method of ad targeting compared with more precise cookie-based methods of targeting. However, as Patricio Robles wrote for the Econsultancy blog, “Contextual advertising in the 2020s will be more sophisticated … Better technology allows marketers to apply their first-party data to contextual ads, and they will also be able to target by various non-unique attributes, including device type, location, and time of day, many of which can impact the effectiveness of campaigns.”

Alternative forms of measurement

Measurement and attribution were already challenging enough for marketers before the demise of the third-party cookie. In an online world that has fragmented into countless touchpoints, channels and devices, how can marketers determine exactly which of their actions moved the needle or resulted in a conversion?

But many have seen this as a positive opportunity: cookies were far from a perfect solution to marketing measurement, particularly in the age of mobile where so many interactions already take place away from browsers. And while there isn’t one single, ideal measurement solution that will allow marketers to comprehensively measure campaign performance in the post-cookie age, a variety of methods exist with different strengths marketers can call on in different circumstances to achieve their goals. Here are just a few of those methods:

Econometrics/Marketing Mix Modelling

Econometrics, also called Marketing Mix Modelling, is a method of using statistical analysis to understand the impact of a range of different variables – from sales promotions to the weather or the economy – on marketing KPIs.

It pulls in data from a wide range of different sources, meaning that it depends relatively little on third-party cookie data, but it is also most effective when run over time, using a large number of data points. This makes it less of a viable option for marketers who don’t already have a lot of data. Marketing Mix Modelling is useful for informing high-level decisions like budget split between channels, but can’t inform granular decisions like how to optimise bids.

Incrementality testing

Incrementality testing is a specific variety of A/B testing that allows marketers to measure the lift provided by a particular type of advertising by comparing the conversion rate of one group, which was not exposed to that advertising, with the conversion rate of another that was. The difference between the two groups’ conversion rates can be used to calculate the incremental lift provided by that advertising – assuming that all other variables between the two groups are the same.

In other words, incrementality testing is most effective when you can control all of the variables that are likely to impact on uplift – otherwise you might be attributing conversions to the wrong one. Incrementality testing can be useful for determining the true impact of a particular piece of advertising, channel or campaign on conversions and finding out whether it offers value (and how much) or just takes ‘credit’ for an action that would have occurred anyway.

Brand lift studies

Brand lift studies are a type of market research that surveys consumers to find out whether their level of awareness, their perception of a brand, and/or their likelihood of making a purchase has changed after being exposed to an ad. Many ad providers, including Facebook and Google, offer native brand lift tools to help marketers measure the impact of their ad campaigns.

Brand lift studies are useful for providing detail on the effectiveness of a specific campaign or channel, but are difficult to generalise beyond that. Wider brand studies can also be carried out as a means of obtaining consented, first-party data; providing a benchmark that future brand lift studies can be measured against; and obtaining more in-depth insights from consumers like their opinions on the category as a whole.

More detail on other cookie-less methods of measurement, including attribution analysis, controlled and uncontrolled audience testing, and geo-testing, can be found in Daniel Gilbert’s insightful post, How to measure marketing in a world without cookie tracking, as well as in Econsultancy’s Measuring Digital Marketing Effectiveness Best Practice Guide.

A more positive – and private – future

The announcement by Apple that it will be prompting users for their consent to share data with apps, and by Google that it will not be supporting an identity-based alternative to cookies going forward, has collectively galvanised the industry into searching for sustainable alternatives to the old methods of targeting and measuring ads. This has not been – and will not be – an easy transition for marketing, but many believe the outcome will be beneficial for marketers and consumers alike. At the end of 2020, Harmony Murphy, GM Advertising at Ebay UK, gave her views on the ‘post-cookie’ future for marketing in a 2021 predictions roundup for Econsultancy, saying,

“Instead of relying on quick wins, a cookie-less, premium, user first experience is a move in the right direction for brands. After all, this is what advertising is about: quality engagement with consumers that helps them and genuinely delivers ROI for the brand. It’s about engagement and relevance, not irritation.”

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webzent21 · 10 days ago

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Android App Development Company in Michigan: Powering Innovation for Businesses

If you’re a business owner looking to tap into this market, partnering with an experienced Android app development company in Michigan is a smart and strategic move.

#Android App Development

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officialotakudome · 4 years ago

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New Post has been published on Otaku Dome | The Latest News In Anime, Manga, Gaming, Tech, and Geek Culture

New Post has been published on https://otakudome.com/paramount-has-announced-upcoming-content/

Paramount+ Has Announced Upcoming Content

Paramount+ has announced new content for the streaming service:

NEW YORK, February 24, 2021 – MTV Entertainment Studios announced during today’s ViacomCBS Streaming Event presentation that Academy Award nominee Jeremy Renner (The Hurt Locker, Wind River) has been tapped as the lead in the highly anticipated drama Mayor of Kingstown exclusively for Paramount+. Prolific director, Antoine Fuqua (Academy Award -winning Training Day), has signed on as executive producer in the new series from Academy Award-nominated screenwriter Taylor Sheridan – co-creator of Yellowstone, cable’s most watched show of 2020 – who recently signed a multi-year pact with ViacomCBS and MTV Entertainment Group.

Mayor of Kingstown follows the McLusky family – power brokers in Kingstown, Michigan where the business of incarceration is the only thriving industry. Tackling themes of systemic racism, corruption and inequality, the series provides a stark look at their attempt to bring order and justice to a town that has neither. Mayor of Kingstown will be executive produced by Sheridan, co-creator Hugh Dillon, Jeremy Renner, Antoine Fuqua, David Glasser, Ron Burkle, Bob Yari and Michael Friedman. MTV Entertainment Studios, Sheridan’s Bosque Ranch Productions and 101 Studios will produce.

“I am excited to dig into the complex and rough-around-the-edges character of Mike McLusky (the Mayor of Kingstown),” said Jeremy Renner. “In a world otherwise forgotten in society, Mike serves as a flawed system of checks and balances. Taylor has brought to life a layered and poignant universe that is not only incredibly intriguing but also more relevant than ever.”

“When Taylor told me about Mayor of Kingstown, I immediately wanted to be a part of it,” said Antoine Fuqua. “The series offers a comprehensive look into the brutal prison system where sociopolitical issues run rampant. Prisons are a forgotten world to most of the population and yet represent a microcosm of society as a whole.”

About 101 Studios:

101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. Founded by David Glasser, Chief Executive Officer, and David Hutkin, Chief Operating Officer, the studio empowers content creators through first-class collaboration and innovation. On the film side, past releases include Alfonso Gomez-Rejon’s The Current War: Director’s Cut, starring Benedict Cumberbatch, the Sundance Audience award winner Burden featuring Forest Whitaker as well as the family comedy The War with Grandpa with Robert DeNiro. On the television side, 101 produces Taylor Sheridan’s cable’s biggest show for Paramount Network Yellowstone, starring Kevin Costner as well as Sheridan’s upcoming series Mayor of Kingstown. Additionally, 101 Studios oversees and manages the newly formed Sports Illustrated Studios, a content platform based on the biggest and most compelling stories, characters and moments in sports past, present and future. Upcoming projects include Paradise Found based on the true story of high school football coach Rick Prinz; an untitled docuseries about the sexual abuse and cover-up at Ohio State University, co-produced by George Clooney and Grant Heslov’s Smokehouse Pictures; the feature film Red Rose Crew based on the riveting true story of the US international women’s crew team and the docuseries Covers, a behind-the-scenes look at Sports Illustrated’s top cover stories of all time.

About Bosque Ranch Productions:

Bosque Ranch Productions currently produces the hit TV series, Yellowstone. On the feature side, the company recently wrapped the Angelina Jolie starring film, Those Who Wish Me Dead, written and directed by Taylor Sheridan.

Broad Distribution:

At launch, Paramount+ will be available online at ParamountPlus.com; via the Paramount+ app for iOS and Android; and across a wide number of platforms, including smart TVs, connected-TV devices, online, mobile, gaming consoles, and leading OTT providers.

About Paramount+:

ViacomCBS’ existing subscription video-on-demand and live streaming service, CBS All Access, will be rebranded as Paramount+ on March 4, 2021 as part of the service’s expansion to feature content from ViacomCBS’ leading portfolio of broadcast, news, sports and entertainment brands. ViacomCBS will also bring Paramount+ to international markets with an initial debut in Australia, Latin America and the Nordics in 2021.

NEW YORK, February 24, 2021 – MTV Entertainment Studios announced during today’s ViacomCBS Streaming Event presentation a slate of upcoming series for the rebranded streaming service from Academy Award nominee and

Yellowstone co-creator Taylor Sheridan.

On the heels of the success of Paramount Network’s Yellowstone – #1 cable show of 2020 – Sheridan will create new series under his overall deal with ViacomCBS and MTV Entertainment that include both Mayor of Kingstown and Land Man, in addition to expanding the Yellowstone universe with 6666 (working title) and the previously announced Yellowstone prequel, Y: 1883 that was teased during Super Bowl LV.

“Yellowstone is the #1 show with tens of millions of fans based on the characters Taylor has created and his gift for world building,” said Chris McCarthy, President, MTV Entertainment Group. “With Paramount+, our strategy is to supercharge subscribers by franchising our biggest hit IP like we’re doing with Yellowstone prequel Y: 1883 and build new IP with marquee creative talent like Taylor.”

“Taylor, Paramount+ and MTV Entertainment Studios have been incredible partners to us at 101 over the years,” said David Glasser, CEO of 101 Studios. “Together, we have been able to build Yellowstone into an immersive universe for audiences globally. And that is what we intend to do with these series as well. We will be introducing new characters and story lines alongside world-class talent and creators. We are very much looking forward to bringing these shows to life.”

MAYOR OF KINGSTOWN

LAND MAN

Set in the proverbial boomtowns of West Texas, Land Man is a modern day tale of fortune seeking in the world of oil rigs. The series is an upstairs/downstairs story of roughnecks and wildcat billionaires fueling a boom so big, it’s reshaping our climate, our economy and our geopolitics. Land Man will be executive produced by Sheridan and produced by David Glasser, Ron Burkle and Bob Yari.

YELLOWSTONE SPINOFF, 6666 (WORKING TITLE)

Founded when Comanches still ruled West Texas, no ranch in America is more steeped in the history of the West than the 6666. Still operating as it did two centuries before, and encompassing an entire county, the 6666 is where the rule of law and the laws of nature merge in a place where the most dangerous thing one does is the next thing … The 6666 is synonymous with the merciless endeavor to raise the finest horses and livestock in the world, and ultimately where world class cowboys are born and made. The series will be executive produced by Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari.

Y: 1883

Y: 1883 follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America. It is a stark retelling of Western expansion, and an intense study of one family fleeing poverty to seek a better future in America’s promised land – Montana. From MTV Entertainment Studios and 101 Studios, Y: 1883 will be executive produced by Sheridan, John Linson, Art Linson, David Glasser, Ron Burkle and Bob Yari.

In the previously announced deal, Sheridan is set to create exclusive multi-platform content with MTV Entertainment Studios and 101 Studios under the multi-year pact which includes five cycles per year of scripted and procedural series. Content will be exclusive to ViacomCBS including but not limited to Paramount Network, Paramount+, CBS and other VCBS brands and platforms.

About 101 Studios:

Broad Distribution:

About Paramount+:

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