#Best Facebook Traffic Tools 2017 | Explore Tumblr posts and blogs

literaturereviewhelp · 2 months ago

Text

In the modern digital world, the primary concept of advertising, primarily for smaller companies, is done online. With billions spent on online marketing and online shopping becoming more popular, a significant portion of purchases is done offline, and it is important for retailers to capitalize on the ability to translate online ads to offline sales. At the beginning of the decade, when the trend of online marketing began to grow exponentially, Lewis and Reiley (2014) at Yahoo created an experiment to determine how online ads impact offline sales. In a controlled environment, using consumer online and offline sales data, the researchers sought to determine how a company can measure advertising effectiveness. Using control ads, allowed to isolate proper statistics which determined that 84 percent of offline sales increase came from online ads. The researchers note the importance of using precision control ads in making advertising decisions and targeting consumers based on behavior and demographics using appropriate statistics for the best positive impact. Main body Even to this day, there is little guidance on online advertising decisions for firms that operate predominantly in offline sales. A study by Lobschat, Osinga, & Reinartz (2017) found that a cross-campaign online banner advertisement combined with minimal television advertising increases a firm’s website traffic by consumers who have not previously visited the website in the previous four weeks. In turn, both non-recent and loyal consumers who visit the website by viewing or clicking the online banner, indirectly experience offline sales due to this action, suggesting online banners may be an effective manner of advertising or building a brand online. Furthermore, Kireyev, Pauwels, & Gupta (2016) explore several models regarding the synergy between online ads and offline sales. Online advertising effectiveness is often based on the consumer’s stage in the process of deciding to purchase a product. Display advertising such as banners often does not produce immediate results, but effectively contributes to later exposure such as during sponsored search results. Display ads increase the number of relevant search queries by as much as 45% (Kireyev et al., 2016). However, most models agree that the most effective synergy comes from investing in simultaneous online and offline advertising in a campaign rather than individual channels separately. With the growing cost of advertising and the most effective use of marketing, budgets are to ensure that campaigns are aligned to brand strategy and focused on consumer perspectives, using the data available through major online advertising channels. Both Google and Facebook have tools to measure conversions to offline sales, the in-store conversions are tracked via user visits through smartphone data and aggregated credit card transactions (Pitylak, 2017). Tracking data and successful campaigns which translate into the customer’s physical purchases is the most appropriate use of the tools to drive the sales results needed. Conclusion A successful online campaign on average has 3 seconds to grab a consumer’s attention, compared to just 1 second offline. A combined synergy of the offline and online marketing mix is the most effective at gaining a positive return-on-investment (ROI) for each advertising dollar spent. As the majority of the population uses smartphones continuously on a daily basis, transferring more and more of their lives to the digital realm, capitalizing on this aspect is critical, even for offline retailers. For the majority of big purchases, customers prefer to do research online and then purchase the product in-store for all major retail sectors. For large or personal purchases, customers still value the in-person assessment of the product and guidance from a knowledgeable sales associate in addition to researching the product and its reviews online. A successful retailer is able to bridge the gap between online and offline engagement for a “frictionless experience” (Forbes Staff, 2016). References Forbes Staff. (2016). Customers like to research online but make big purchases in stores, says a new retailer study. Forbes. Web. Kireyev, P., Pauwels, K., & Gupta, S. (2016). Do display ads influence search? Attribution and dynamics in online advertising. International Journal of Research in Marketing, 33(3), 475-490. Web. Lewis, R. A., & Relley, D. H. (2014). Online ads and offline sales: Measuring the effects of retail advertising via a controlled experiment on Yahoo! Quantitative Marketing and Economics, 12(3), 235-266. Web. Lobschat, L., Osinga, E. C., & Reinartz, W. J. (2017). What happens online stays online? Segment-specific online and offline effects of banner advertisements. Journal of Marketing Research, 54(6), 901-913. Web. Read the full article

0 notes

editvo · 4 months ago

Text

Best digital marketing company in noida

In the bustling business hub of Noida, establishing a robust online presence is paramount for companies aiming to thrive in the digital age. Among the myriad of digital marketing agencies, Editvo.com stands out as a beacon of innovation and comprehensive solutions, catering to both startups and established enterprises.

About Editvo.com

Founded in January 2017, Editvo.com has rapidly ascended to prominence in the digital marketing landscape. With a mission to provide complete advertising solutions, the company has successfully delivered over 50,000 projects and garnered the trust of 10,000 clients across 500 industries within just two years. This meteoric rise is attributed to their unwavering commitment to innovation, affordability, and a client-centric approach.

Editvo

Comprehensive Service Offerings

Editvo.com offers a diverse array of services designed to enhance a brand's online visibility and engagement:

Digital Marketing: From crafting strategic advertising plans to executing targeted social media marketing campaigns, Editvo.com ensures that businesses reach and resonate with their desired audience. Their expertise encompasses lead generation, Facebook and Google ad campaigns, email marketing, and holistic business setup plans.

Website Designing: Recognizing the importance of a compelling online storefront, Editvo.com specializes in dynamic website development, e-commerce platforms, landing page designs, portfolio websites, and Shopify development. Their designs are tailored to provide an intuitive user experience, fostering increased engagement and conversions.

Video Marketing: In an era where visual content reigns supreme, Editvo.com produces a spectrum of videos, including advertising spots, company profile presentations, promotional videos, 2D and 3D animations, whiteboard animations, and educational tutorials. These productions are crafted to captivate audiences and convey brand narratives effectively.

Graphic Designing: A brand's visual identity is pivotal. Editvo.com offers services in logo creation, banner design, brochure and catalog design, visiting card design, and other promotional materials, ensuring consistency and appeal across all brand touchpoints.

Search Engine Optimization (SEO): To enhance organic visibility, Editvo.com employs advanced SEO techniques, ensuring that businesses rank prominently on search engine results pages, thereby attracting quality traffic and potential leads.

Technological Proficiency

Staying abreast of the latest technological advancements is a cornerstone of Editvo.com's strategy. Their team of seasoned professionals leverages cutting-edge tools and methodologies to deliver solutions that are both innovative and effective, ensuring clients remain competitive in an ever-evolving digital marketplace.

Editvo

Client-Centric Approach

Editvo.com's success is deeply rooted in its dedication to client satisfaction. By fostering transparent communication and offering personalized solutions, they have cultivated enduring relationships with a diverse clientele. Their adaptability allows them to cater to various industries, understanding and addressing unique challenges with tailored strategies.

Editvo

The Noida Advantage

Situated in Noida, a rapidly growing business hub within India's National Capital Region, Editvo.com benefits from and contributes to a vibrant corporate ecosystem. The city's dynamic environment, characterized by a blend of multinational corporations and burgeoning startups, provides a fertile ground for digital marketing innovation. This strategic location enables Editvo.com to stay attuned to diverse market needs and emerging trends, offering clients solutions that are both relevant and impactful.

Roi Minds

Conclusion

In the competitive realm of digital marketing, Editvo.com distinguishes itself through a blend of comprehensive services, technological adeptness, and an unwavering commitment to client success. For businesses in Noida and beyond seeking to amplify their online presence and drive growth, Editvo.com emerges as a trusted partner, dedicated to transforming digital aspirations into tangible achievements.

#seo services #digital marketing #advertising services

0 notes

ameliasmith0501 · 7 months ago

Text

SEO for Small Businesses: A Starter Guide for Business Owners

Want your local business to grow insanely popular? SEO techniques can help you reach your targeted customer making your business grow faster! If you are not acquainted with the concept of SEO for Business Owners, here’s your Beginner’s Guide to know the basics about Search Engine Optimization and its impact on local businesses.

What is Search Engine Optimization (SEO)?

Put in simple words, SEO is a marketing strategy that helps you rank better on non- paid or organic Search Engine results. It may involve a targeted set of keywords and linking elements to get noticed on the web and help drive traffic to your site. SEO is a complex and a layered discipline, and is an indispensable tool for the growth of your business.

How SEO can affect your website/ business?

“Did you know that more than 90% of the searches of a specific keyword get traffic clicks on just the first three results of the search engine page?”

Search Engines were once constructed to operate on themselves and give you smart results based on the keywords you insert in the search tab of a search engine. But, with the rise in competition, there has been a tug of war between rivals of a particular forte. SEO can affect your website in the following ways:

Improvement in Rankings — The optimum range of keywords, links, site structure and linking patterns throughout your website, greatly affects the user experience of your site, which in turn has a direct impact on the site’s rankings.

Increasing presence in local community — If you have a local business, then using topic specific content can amplify your presence in the online world much faster than off topic site contents or while seeking a global presence. Small business seeking help from the best Digital Marketing Services should consider elements such as the budget, speed to deliver results, competition for ads and rival competitors before they opt for paid and professional digital marketing services.

Digital Marketing Agency Carnegie Predicta Digital helps deliver the best and the quickest organic visibility through SEOs at the lowest cost.

Referrals — Integrating your SEO contents with social networks like Facebook, Twitter and Instagram, empowers you a greater ability to find a better ranking on the search engine list. The more content you share, the more people get aware about you, which ensure greater sales in the pipeline.

Customer Engagement — Did a customer like your services/ product(s)? How will they contact and know more about you by sitting in another corner of the city? SEO is highly beneficial to keep an interactive and an on-going customer relationship. Rolling out latest gossips about your business, sharing promotional deals and knowledgeable content about your forte would benefit your business in endless number of ways.

How you can ensure a search engine success?

Useful, appealing and plagiarism free content are the key factors for a SEO success. Google’s recent ranking Google algorithm Fred Update (March 8, 2017) have proven that the world of SEO is dynamic and once again reinforces the need of high quality content. Besides Google’s Machine Learning set up, you should also understand and use human brains to evaluate and analyse what your customers are actually looking for. You may use link analysis algorithms to embed high quality linking patterns to your website so as to rank better in the search engine and get your business noticed. Using the right set of inbound links and anchor texts that directs hundreds of links to a particular keyword can also ensure a faster search engine success.

To sum up, the factors to be kept in mind for a search engine success: Page Titles, Description Meta Tags, URL Structure, Site Navigation, Creating Quality, Content, Anchor Texts, Heading Tags, Image Optimization, Website Promotion, Analytics, Credibility (Portfolios, Reviews, Case Studies and Testimonials) and more.

Stick to Google’s Webmaster Guidelines or Quality Guidelines to help Google find you faster and help your site get indexed.

Read and discover more about SEO For Small Businesses.

#SEOForSmallBusinesses #SEOStarterGuide #DigitalGrowth #SmallBusinessSEO #PredictaDigital

0 notes

snehathakur48 · 10 months ago

Text

Digital Marketing Course in Mukherjee Nagar

Advanced Digital Marketing Course – Digital Samay Institute

Welcome to Digital Samay Institute, the most trusted institute for building a successful career in digital marketing. Since 2017, we have been providing advanced digital marketing courses in Mukherjee Nagar that combine cutting-edge techniques with affordability. If you want to improve your abilities, expand your business, or start a career in this ever-expanding industry, Digital Samay Institute provides the ideal combination of knowledge and practical experience at a reasonable cost.

Why you should Choose Digital Samay Institute?

At Digital Samay Institute, we believe that quality education should be accessible to everyone. We’ve designed our advanced digital marketing course to offer the best training experience without compromising on affordability. Our mission is to empower individuals and businesses with the skills they need to succeed in the digital world.

Our Advanced Digital Marketing Training Includes:

At Samay Digital Institute, we cover every important component of digital marketing to ensure you are industry-ready. Here's what our Training includes:

1. Social Media Marketing (SMM)

Master the art of brand promotion on platforms such as Facebook, Instagram, and LinkedIn. Learn the strategies behind effective social media campaigns.

2. Search Engine Optimization (SEO)

Learn how to optimize websites to rank higher in search engine results, drive organic traffic, and increase visibility.

3. Pay-Per-Click Advertising (PPC)

Learn how to handle paid advertising campaigns on Google, Bing, and social media while increasing ROI for businesses.

4. Content Marketing

Understand how to create engaging and relevant content that drives conversions and builds strong customer relationships.

5. Email Marketing

Develop strategies to create personalized email campaigns that reach your audience directly and foster loyalty.

6. Google Analytics

Learn practical how to track and anayle website performance user behaviour and campaigns with Google Analytics.

7. Affiliate Marketing

Discover how to create cash using affiliate networks and form successful partnerships online.

8. E-Commerce Marketing

Understand how to optimize and promote online stores to drive sales and customer engagement

Why Digital Samay Institute Stands Out

Affordable Pricing: Our advanced digital marketing course provides high-quality education at an affordable price without sacrificing substance or value.

Experienced Trainers: Our experts, with 7 years of experience, offer practical knowledge to help you gain real-world understanding.

Hands-on Learning: We focus on live projects and practical assignments, ensuring you're job-ready by the end of the course.

Updated Curriculum: Our course is regularly refreshed to keep up with the latest digital marketing trends, so you're always learning the most relevant skills.

Flexible Schedules: We offer flexible class timings to accommodate students and working professionals.

Job Placement Support: We assist our students in securing careers by connecting them with top companies.

30+ Certifications: We provide over 30 certifications that enhance your skills and open career opportunities.

Free Marketing Tools: We give students access to free tools to improve their learning and project outcomes.

Interview Training: We offer guidance to help students excel in interviews and confidently land their desired roles.

Who Should Join?

Students: Looking to start a career in digital marketing.

Professionals: Wishing to upskill or switch to a digital marketing career.

Entrepreneurs & Business Owners: Wanting to grow their business through powerful digital marketing strategies.

Freelancers: Interested in expanding their service offerings with advanced digital marketing skills.

Why Choose Our Advanced Digital Marketing Course?

Proven Track Record: Digital Samay Institute has been a trusted name since 2017, offering advanced training that has transformed countless careers and businesses.

Comprehensive Learning: Our advanced course covers all major aspects of digital marketing, ensuring you receive a 360-degree understanding of the industry.

Affordability & Quality: Get the best of both worlds with high-quality education at an affordable price.

Start Your Journey Today!

Are you ready to take the next step in your digital marketing journey? Enrol in Digital Samay Institute's advanced digital marketing course to gain the skills and information you need to succeed in today's digital landscape. Whether you want to further your profession or expand your business, this course is your key to success.

1 note · View note

ekarmaindia2001 · 1 year ago

Text

INSTAGRAM ADS

Instagram ads can be a powerful tool for reaching your target audience! What do you want to know about them? Are you curious about creating them, optimizing their performance, or something else?

Instagram advertising is a paid service that businesses use to promote their content. Instagram started offering ad spots to select businesses after Facebook acquired it in 2013. In 2015, Instagram opened advertising to all businesses, and by 2017 had 1 million advertisers on the platform.

Three Types of Instagram Ads

Create ads directly from Instagram. Once you convert your profile to a professional account, you can boost feed posts, Reels and Stories from your Instagram account.

Create ads from your Facebook page. If you manage a Facebook page, you can link an Instagram account to that page to create ads. When you create ads from your page, they can appear on Facebook and Instagram.

Create ad campaigns in Meta Ads Manager. Ads Manager provides comprehensive tools to create ads on Instagram and Facebook. Learn how to create Instagram ads in Meta Ads Manager

How to create Instagram ads

You create your Instagram feed ads and Instagram story ads inside the Facebook Ads Manager.

To get started creating your first Instagram ad, log into your Facebook Ad Account, head over to your ads manager and start a new campaign.

Step 1. Choose your ad objective

Once you create a new campaign, the first step to creating an Instagram ad is to choose your objective.

If you choose an objective that doesn’t make sense, like creating a traffic ad for a video or a sales ad for an Instagram placement, Facebook will likely deny your ad.

Step 2. Name your Instagram ad campaign

After selecting your ad objective, you’ll name your campaign. This is the best way to keep track of your ads within the ads manager.

You’ll then select any special categories that apply and specify campaign details.

You can also get started on a split test for different ad variations, as well as decide whether to optimize your budget across ad sets.

If you select Advantage Campaign Budget, the platform will automatically distribute your ad budget across your ad sets. Or you can manually allocate spending for each ad set.

Step 3. Decide how to design your ads

You can design your ads, or choose “Dynamic creative,” if you want the ads manager to create your ads. If you go that route, you’ll upload the various ad elements—images, CTAs, and ad copy, for example—and the ads manager will test different designs.

Step 4. Choose your optimization and delivery

Now, decide how you’ll be charged when you run ads.

Step 5. Define your ad budget and schedule

When you advertise on Instagram, you have full control over when you’ll run ads and how much you’ll spend on them.

First, choose between a daily budget and a lifetime budget. Daily budgets allow for your ads to run indefinitely while spending up to your allotted amount each day (you can still set start and end dates), while lifetime budgets will run for a set amount of time.

If you choose a lifetime budget, you can also select a specific schedule for your ads. Perhaps you want them to appear only on weekdays or weekends. You’re able to manually choose the days and times your ads will appear for your target audience.

Step 6. Target your audience

Ah, now the good part! Targeting your audience is how you’ll optimize your Instagram advertising strategy.

You don’t want to waste money by trying to target anyone and everyone. This is your opportunity to really nail down the demographics, interests and behavior of your brand’s target audience.

Step 7. Choose your ad placements

This is where you’ll decide where to display your ad.

To advertise on Instagram only, uncheck Facebook and check Audience Network.

Step 8. Choose your Instagram ad format

Once you’ve completed the last three steps, click continue to head over to your ad creation dashboard. This is where you’ll upload your content, write your ad copy and publish your ad.

This is also a good time to give our Instagram ad sizing guide a second look to ensure you’re uploading the correct sized ad assets.

Different formats are available based on the ad objective you chose, but the basic Instagram ad formats are:

Photo ads: These include a single image, so you want to make sure it’s a good one.

Carousel ads: These allow users to horizontally scroll through multiple images or videos on their mobile device.

Slideshow ads: These are similar to carousel ads, only the images “play” automatically (no scrolling required).

Instagram video ads: These are video clips that can be from 3 seconds to 60 seconds long.

Type of instagram ads

Instagram offers various types of ads to cater to different marketing objectives and audience preferences. Here are some common types:

Photo Ads: Single images to showcase your product, service, or brand. They appear like regular Instagram posts but with a "Sponsored" label.

Video Ads: Similar to photo ads but with video content, allowing for more dynamic storytelling. These videos can range from a few seconds to a minute in length.

Carousel Ads: These allow you to include multiple images or videos in a single ad, swipable by users. Each card can have its own link.

Stories Ads: Full-screen ads that appear between users' Stories. They can be images or videos and disappear after 24 hours.

Explore Ads: Ads shown within the Explore feed, offering an opportunity to reach users as they discover new content.

Collection Ads: A format that combines a primary image or video with product images below, enabling users to browse multiple products and click through to buy.

IGTV Ads: Ads that appear when users are watching IGTV content. These can be in the form of pre-roll (before the video starts) or mid-roll (during the video).

Branded Content Ads: Allows businesses to promote influencer-generated content as ads, expanding the reach of the influencer's post.

#instagram ads

0 notes

literaturereviewhelp · 2 months ago

Text

0 notes

sonalidigitalmarketer · 7 months ago

Text

Best Digital Marketing Company in Ahmedabad: Empowering Your Brand in the Digital Age

Ahmedabad, a city known for its thriving entrepreneurial spirit and technological innovation, has emerged as a hub for digital marketing services. As businesses increasingly shift towards online platforms to engage their audience, the demand for proficient digital marketing companies has skyrocketed. In this blog, we explore what makes a digital marketing company the best in Ahmedabad and highlight key players in this competitive industry.

Why Your Business Needs a Digital Marketing Company

In today’s digital-first world, having an online presence is no longer optional. Here's why partnering with a digital marketing company is crucial:

Expertise Across Channels: Digital marketing agencies bring expertise in SEO, social media, PPC, content marketing, and more, ensuring your brand reaches the right audience.

Cost-Effective Solutions: Professional agencies optimize your ad spends, delivering higher ROI compared to traditional methods.

Trend Adaptation: Agencies stay ahead of market trends, helping your business leverage the latest tools and technologies.

Focused Strategies: With data-driven approaches, these companies craft personalized campaigns tailored to your business goals.

Key Services Offered by the Best Digital Marketing Companies

Here’s what to expect from a leading digital marketing firm in Ahmedabad:

1. Search Engine Optimization (SEO):

Optimizing your website to rank higher on search engines like Google, driving organic traffic to your platform.

2. Pay-Per-Click Advertising (PPC):

Targeted ad campaigns on platforms like Google Ads and Facebook Ads to generate quality leads and drive conversions.

3. Social Media Marketing:

Building brand awareness and engaging customers through platforms like Instagram, Facebook, and LinkedIn.

4. Content Marketing:

Crafting valuable, relevant content to attract and retain your target audience.

5. Website Development:

Designing responsive, SEO-friendly websites that serve as the digital face of your brand.

6. Email Marketing:

Nurturing leads and engaging existing customers with personalized email campaigns.

How to Choose the Best Digital Marketing Company in Ahmedabad

Selecting the right partner can be challenging. Here are factors to consider:

1. Proven Track Record:

Look for agencies with successful case studies and testimonials from reputed clients in Ahmedabad and beyond.

2. Expertise in Your Industry:

An agency familiar with your business niche can better understand your goals and challenges.

3. Transparency in Communication:

Choose companies that provide regular updates and clear reporting on campaign performance.

4. Range of Services:

Opt for an agency that offers a comprehensive suite of services, from SEO to website development, ensuring all your needs are met under one roof.

5. Innovative Approach:

Check if the company embraces innovation, leveraging the latest tools and strategies to stay ahead in the market.

Top Digital Marketing Companies in Ahmedabad

1. Adeves Media Private Limited

Established in 2017, Adeves is a full-service digital marketing agency known for its creative strategies and result-driven campaigns. From social media management to PPC, SEO, and branding, Adeves has worked with numerous clients across Ahmedabad, helping them achieve their business goals.

Website: www.adeves.com

2. Communication Crafts

A leading name in Ahmedabad, Communication Crafts specializes in video production, social media marketing, and digital branding.

3. Tacto Infomedia

Renowned for innovative web development and digital solutions, Tacto Infomedia offers custom marketing strategies tailored to client needs.

4. Shoutnhike

Known for SEO and PPC expertise, Shoutnhike focuses on improving online visibility and driving traffic to client websites.

5. Icecube Digital

With a strong emphasis on e-commerce solutions, Icecube Digital excels in designing robust digital experiences for businesses.

Why Ahmedabad Businesses Trust Local Digital Marketing Agencies

Understanding of Local Market: Ahmedabad-based agencies know the preferences and behavior of the regional audience.

Accessibility: Proximity allows for better communication and quicker support.

Cost-Effectiveness: Compared to metro cities, agencies in Ahmedabad offer competitive pricing without compromising quality.

Conclusion

Ahmedabad’s dynamic business environment demands innovative marketing solutions, and the city’s top digital marketing companies deliver just that. Whether you’re a startup or an established enterprise, partnering with a competent agency can revolutionize your brand’s online presence and drive exceptional growth.

For businesses seeking an all-encompassing marketing strategy, Adeves Media Private Limited stands out as a reliable partner committed to delivering measurable results. Ready to scale your digital journey? Start with the best in the industry!

#seo #media analysis #graphic design #social media #graphic designing #branding #advertising agency #advertising #digital marketing #digital marketing agency

1 note · View note

distinguishedcrownrunaway · 4 years ago

Text

Best Seo Tools For Small Businesses In 2017

Best Seo Tools For Small Businesses

Best Seo Tools For Small Businesses In 2017 2020

Best Seo Tools For Small Businesses In 2017 Philippines

Best Seo Tools For Small Businesses In 2017 Free

Not every businessperson is an SEO expert. If you want your brand to expand and increase its revenue, the right SEO technique can help you maximize your business profits. If you don’t understand SEO, here are the most popular SEO tools for small business owners that can help you witness faster business growth:

Google Analytics

Whether you are a small or large business looking for the different SEO tools to make search engine optimization easier, here are six SEO tools to use and decipher which one is best for you. 10 Best SEO tools for your business. As I told you, there are 100s of free and both tools available on internet. But I am going to list 10 best SEO tools, highly recommended and used by SEO experts. Pricing: Freemium. Ahrefs is one of the most popular and widely used tool in the market. The tool highlights what parts of your website.

Google Analytics is used to track performance of the keywords and how the site visitors interact with it. It is a completely free tool that is used by all small business owners for lead generation, sale conversion, increasing page views and for running a successful SEO campaign. With Google Analytics, you can also get information about your visitors/ customers, for instance, you can get data about their geographical location, devices used, traffic source etc.

RankSense

If you can’t keep a 24 x 7 eye on your website, then RankSense can help you solve your problem. It claims to give small business owners at least a 15% revenue lift with its constant SEO monitoring feature and ‘SEO scan’ tool.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. 25 Best Free SEO Tools 1. Answer The Public. Find 150+ keyword ideas in seconds. Most SEO tools get their data from the same place: The Google Keyword Planner. Answer the Public is different. This awesome tool finds questions that people ask on forums, blogs and on social media. And it turns those questions into awesome keywords. SEO is a vital skill in the modern business landscape. Hiring SEO managers, or bringing in digital marketing consultants, can be expensive. Luckily there are some great tools out there to help you.

Screaming Frog

The free version of this tool can help you crawl up to 500 pages on the search engine list. Screaming Frog is an SEO spider tool that automatically audits your webpages and fixes your site against broken links, duplicate content, server errors, URLs and more. It can also suggest correction of page title and Meta description that help you stay ahead of your competitors.

MozPro

MozPro and Moz Local are great SEO tools that largely focus upon local marketing. Small Businesses, who are looking for local establishment, can do business listing auditing, citation clean-up and get aware of local ranking factors with Moz Pro and Moz Local. Moz Local is probably the best way to audit your businesses’ name, address and phone number (NAP) and fix it for ranking higher in the search engine list.

Google Webmaster Tools

Google Webmaster Tools is a must have for getting the best SEO data sources. The tool helps you to fix manual actions, gives you an overview of who’s linking to you and informs you about organic data, keyword impression, traffic data and more. The tool helps you track your site’s performance (Google Console), get support for your site with support documentation and testing tools and more.

Local SEO Checklist

Local SEO Checklist helps you to optimize your website to the fullest with in-depth SEO local checklist. The tool is categorized with important resources such as:

On Page – Title Tags, Clean URLs, Duplicate Content, Logos and Images, www and non-www, Webmasters, Google Analytics, Indexible Menus, Nap, City/ Service Page, Blog, Mobile Responsive

Google Profile – Google+, Google My Business Claim, Accurate Category, Accurate Listing, Logos & Cover Photo

Schema – Check, Generate and Implement Schema

Citation – Top 50 Citation, Fix Listings, Niche Specifics, Hyper Local, Competitor Citations, Modify Old Citations

Reviews – Negative Reviews, Generate Reviews, Make Easy to Review

Conversion – Call to Action, Phone number, Testimonials

Social – Twitter, Facebook, Foursquare

Best Seo Tools For Small Businesses

5 MinuteSite

Best Seo Tools For Small Businesses In 2017 2020

The right set of keywords is one of the most important criteria that affect your SEO campaign and subsequently the ranking on the search engine list. The 5MinuteSite is a simple, but a very powerful tool to help you give fruitful benefits of your keyword research efforts. Use regional filters to get the keyword that can exactly target the consumers you are looking for.

Best Seo Tools For Small Businesses In 2017 Philippines

Raven Tools

Best Seo Tools For Small Businesses In 2017 Free

If you want readymade marketing reports for SEO, PPC and Social Media through channels such as Google Analytics, Google Search Console, Google Adwords, and, Social Media platforms like Facebook and Twitter – all at one place, then Raven Tools should save your time and money. The reports are weekly, monthly and quarterly based.

1 note · View note

lanaeishops · 5 years ago

Text

Three Steps to Start Selling Online for Free

Every seller's guide to starting selling products on e-commerce platforms completely free

The Internet and technology advancements have changed the shape of business and marketing. More and more street-side businesses are shifting to eCommerce sites. However, those trying to enter the eCommerce are misguided about various platforms and the features offered.

There are many concerns of an online retailer, whether there are enough designs and templates, availability of up-to-date marketing tools, SSL encryption, transaction costs, etc., to make sure the business is earning money and not drained by expenses.

Even if you do not have a unique business idea in mind and want to sell some used stuff online after that decluttering session, this article will provide you with the necessary information needed to start your online business.

Before you begin selling, you need to decide whether you want to choose a hosting platform, a self-hosted site, or an established eCommerce marketplace. Yes, without getting the basic knowledge before jumping into starting a business in a rush to make money cannot produce the same yield for you as it can for a person with good homework and knowledge. So, let's get a clear understanding of some initial terms that will help you decide your business model.

CREATE YOUR STORE

When you want to step into the online business for selling stuff, you can go for building your own online store. To create your online store, you need hosting services. A lot of people think that their website will get active and market worthy just by registering a domain name. But they actually don’t understand that domain name only gives you the unique identity on the internet world as your name does in your recognition as a person, but you need to host a website to get more out of it. To make your website live and active on the internet, web hosting is essential. Registering your domain without web hosting services will serve no purpose. Web hosting is fundamentally the space you buy on a webserver to save and store your website files and documents. A web hosting company makes your ecommerce software workable for you and ready to start accessing by everybody on the web, and obviously, you need to allocate a good budget to acquire this service.

You will find the eCommerce platforms working on two types of web hosting service models; Hosted platform and self-hosted platform.

Hosted Platform

A hosted eCommerce platform, like Shopify and BigCommerce, does not give access to a lot of options that you might have on a self-hosted platform. A hosted platform provides you with a space in the online marketplace to sell your goods on that host's server. Your design and marketing options are limited, too, depending on what the site has to offer.

Shopify

Shopify is one of the most widely used hosting platforms for eCommerce. According to its 2019 report, Shopify hosts over a million sellers on its site. Shopify's features are huge; for example, its basic plan, at just $29 a month, gives you a site, a blog, various marketing tools, and social media sales channels.

The best part about selling on Shopify is that there is no registration fee. On top of that, there are various themes and designs, along with marketing tools like discount codes, gift cards, and Shopify SEO, which directs traffic to your storefront.

Moreover, Shopify provides a 24/7 customer support through chat, phone, and email, and provides SSL encryption for payment getaway through credit and debit card, to ensure a smooth running of your business. However, Shopify does not allow you to download your data if you ever plan to shift to a different hosting server. There are no professional reports available for the inexpensive basic plans.

Self-hosted Platform

On the other side, a self-hosted platform creates new possibilities for your business, as there are more designs, themes, marketing tools, and various other features for you to use. You can customize your online store as per your choice utilizing the available features. Of course, this requires computing skills and extra money if you want to outsource it.

WooCommerce

WooCommerce is an open-source eCommerce platform that works with WordPress. WooCommerce provides high-quality designs and themes for your site, which can be modified for mobile or web. Just like Shopify and BigCommerce, there are no transaction costs, and the software is free to download.

Since the site uses WordPress editor, there you can optimize it for search engines easily, but you might have to purchase additional add-ons and plug-ins for SEO and marketing purposes.

Unfortunately, because WooCommerce is a self-hosting solution, you still need a hosting provider to operate your WordPress site, which can be expensive. In addition to that, there is no customer support available, and neither does WooCommerce provide SSL certifications.

SELL ON AN ONLINE MARKETPLACE

Most businesses prefer selling on an established online marketplace when they think about expanding their business online. This business model is pretty popular and successful due to many practical positive features. Usually, buyers prefer online shopping from the online marketplace due to the availability of countless products offered by many different buyers at one site. They can easily compare the prices and willingly pay for the high quality of the same product listed by different sellers. The established online shopping markets have a greater trust level between the buyers and sellers. The confidence of buyers in this eCommerce business model has broadened its success rate.

There are various options to choose from; however, each platform has its pros and cons.

Amazon

Amazon is a globally recognized online marketplace that serves over 20 million buyers, according to their 2019 report. Amazon gives its sellers a very competitive environment, along with its fine marketing tools.

Selling on Amazon is simple because of its 24/7 customer support. A strong sense of trust with its customers has enabled sellers on Amazon to conduct a profitable business.

Despite being widely known, Amazon has a downside. The starting price for a seller’s plan is $39.99 per month, which does not include the additional cost on each item sold, thereby increase the seller’s expense.

eBay

eBay is one of the oldest eCommerce websites to exist. eBay offers its sellers a wide range of product categories that can be sold, from common items to the uncommon ones. eBay serves approximately 25 million sellers and 182 million buyers on its site. It has a larger buyer ratio than Amazon’s – making it a more attractive marketplace for sellers.

However, the cost to sell on eBay is quite different from that of its rivals. eBay charges a listing fee to every item; it is also non-refundable. Moreover, there is a "final value fee," which is charged as a percentage of the price and the shipping fee. This depends on the category and type of product being sold.

Eishops

Eishops is an online eCommerce store. It fulfills the needs of small and medium-scaled businesses. Eishops is an easy-to-go site for both sellers and buyers. The SEO and marketing tools are the latest, and it makes sure your products attract the targeted audience, and your business thrives.

Eishops is similar to Amazon and eBay, but here is the catch. The platform is relatively new, and the competition is lesser than on other platforms. So, if you are looking to form an online business, this might be your best option. You might even have complete autonomy on Eishops for selling that specific product with a unique product category completely free.

Moreover, this platform does not charge a listing fee or a commission on every sale made by the sellers, unlike its rivals. It is almost like you are selling your products at Eishops for free!

In today's' competitive business market regime, there is nothing you can find for free. Eishops provides the best market promotion services to its clients for free, for which the buyers need to pay handsome amounts to their hosting platforms. Starting an online selling business with Eishops can excel in your work with an excellent customer support system and a highly professional customer service team to give 100% service satisfaction to your potential customers.

Etsy

Etsy is an online market for handcrafted and vintage goods. It is perfect for artists and small-scale businesses because of its low pricing and variety of features. From handmade jewelry and clothes to antiques and home décor, Etsy has it all.

In 2017, Etsy reported that the buyers on the site spent over $3 billion. It is a growing marketplace, with over 2 million users. Etsy charges a fixed price of $0.2 for the listing of an item, and a 3.5% commission fee once the product is sold.

FACEBOOK MARKETPLACE

Facebook, Instagram are more than just social media sites; Facebook entered eCommerce a few years ago and is excelling every year, every month, every week, and literally every day. With its more than 2 billion monthly users, Facebook is one of the best eCommerce marketplaces for sellers. It offers various marketing tools and advertising campaigns at low costs to its small-scale retailers, with a high engagement ratio.

To further simplify marketing for its sellers, Facebook even partnered with Shopify and continues to grow as an eCommerce store. Although product listing on the Facebook marketplace is free, the sellers need to spend a good budget on promoting their products, which may sound an expensive way of doing business to some online retailers.

Whether you are a successful brick-and-mortar business looking to expand its market online, or a newcomer, eCommerce platforms will make your business hassle-free. Setting a business online is much more profitable because the costs of renting a space, hiring staff, and other utilities are avoidable in eCommerce. Platforms like Eishops make it even easier, as the registration costs and listing fees are zero. So, what are you waiting for? Find the hot selling products under your niche and grow your business!

#how to sell a product online for free #selling products on e-commerce platforms completely free #Steps to Start Selling Online for Free

1 note · View note

healthyheatthings · 5 years ago

Video

youtube

Viral Marketing: https://bit.ly/viral-video10 fba investment vendor skills recruit germain types conversion services gopro como local gabriel retail crestani and introverts gravity gym fees depot not is products aweber tools guide vs reese super wix hildreth optimizing sources allen rant rockstars tricks branding get up with selling viral teespring making this lopez internet mistakes oliver landing danny tim crazy pro packaging banner becoming b2b run 2018 template dasilva seth label constant tutorial manager emails pill musicians restaurants udacity new cgp ass effective programs retargeting being digital quit agent 2219 introduction beginners create marketing" investors more tanner pricing ticket henry items adrian realtor strizheus tail st morrison pc mobile funnel stop retarget promote time program youtube anthony beba world leads business cj print keala elder contract ridiculous kanye's igor building ross grant shopify marshalls google iman agents coryxkenshin chris pitch free without understanding cpa budget week institute assessment ted does restaurant scheme mailchimp clickbank jungle cringy your chasing scams what paid product an tony problem career collect llc gadzhi commercial comm sites content tok tyler dead practices line spy strategies startup followers ninja suppliers just effectively pyramid alibaba page ses nonprofits groups start garyvee interview build campaign fred billy jobs lines much green 2020 hayden blog basics packages kiyosaki year shipping king reaction lead automation real sarah michael trends specialist kajabi summit laws twitch apps setting fox using software use works templates rid klaviyo chow belcher way steps pinterest zahner hotel lazy marketing j call eligibility work intro audit how photographers anik usa on documentary bangla awful contact brandon api becker from mca sourcing agency wordpress geeks blaster sign private builderall talk testimonials fulfilled for grey clients supplies gonzalez influencers platform join system mc training rohn john non running major tyson seller targeting complete craigslist study why ebay home courses vestil music ppc response block set keywords bing launch art skippable all annoying udimi hollis become affiliate finding autopilot social maxbounty clickfunnels group influencer method wholesale find are exam audio professional approved amazon getresponse scout merchant startups overview to solo godaddy buying research joshua companies service explained v ryan wilson certification high bin email advertising channel in cost no of the university jim cheap instagram miles finish china case extreme marketplace kanae book send company showing arbitrage odi into answers review jason site ads eric first be pratt little mr estate 2218 started examples scale salesforce mike part record pay 2019 productions buy account tips drip rules tool minutes dinero media search add at network make current starting bowles taxes hymes step creating talks demand opulent giveaway kevin aliexpress course compilation careers best target vick realtors presentation successful clothing per list generation small fundamentals store funciona metrics paolo jared businesses vender bulk monetized learn package fb success worre engineered cold online en vee plan beringuel tracking truth stoner heroes books traffic clothes remove tai hubspot singal wealthy facebook everyday calculator questions strategy 2017 freelance español website day it seo scam apply jvzoo capital getting ecommerce lam tax cardone ship franklin future keepa podcast analytics by david audiobook go listing a weird prospecting life full oberlo people fast tree scaling linkedin expert worst motivation dollar adwords ungated robert marketer beginner song money sales bad gary hatchett job improvement used important ovens dropshipping links results micro alex herculist video dude subscribers beckler manychat learning vaynerchuk walmart sam sell tik do setup stories subject cringe technique android dan reviews robbins deadbeat power

#IFTTT #YouTube

1 note · View note

cindylouwho-2 · 6 years ago

Text

RECENT NEWS, RESOURCES & STUDIES, December 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across since the October report, although some may be older than that.

I am also missing a lot here, but pared it down somewhat to make more readable. The lead up to the holiday shopping season was a lot crazier than I expected 🙃

Given the time of year, please do not expect another report until January. However, I will do brief posts of important news/blog posts in the interim as needed.

There are going to be big changes to this report coming in 2020. Have any suggestions or feedback? Leave a comment below, email me through my website, or send me a message on Twitter.

TOP NEWS & ARTICLES

You are going to need to add Etsy’s tax ID to customs forms on New Zealand orders as of Dec. 1. Etsy’s ID is: 122-669-18.

FTC issues huge fines for selling fake likes & followers on social media, and for posting fake reviews online. “The [likes and followers] case could pave the way for further legal action on the same grounds, using the Devumi case as precedent. Indeed, shortly after the initial finding by the NY Attorney General, Facebook announced that it was moving ahead with legal action against several providers which it had found to be dealing in fake social media engagement.”

Everyone should read this article, if only to learn what not to do: Using “priming” to convert more buyers/users is a crucial marketing tactic.”Priming works by using associations made in our subconscious, and are almost always unnoticeable to the subject.” Example: “During a study, researchers approached customers in an electronics store, who’d entered to buy a new laptop.Half of the customers were asked what their memory needs were, and the other half were asked what their processor needs were...The group who were asked about memory, bought computers with higher memory and the group who were asked about processor speed, bought computers with much higher processor speeds.”

Etsy removed the word “Bugs” from the Bugs forum, & admits they will only will be monitoring it from 9-5 Etsy time (ET) Monday to Friday. They won’t be replying, but expect “hundreds of sellers” to do that job for them, unpaid. If you have an issue, you will now need to email through the Contact page, use the new 24 hour live chat, or phone them. [Note the parts they aren’t mentioning - Support is taking over a week to reply to emails right now, live chat will only be able to help with the simplest of questions (e.g., how do I change my email address?) & it is possible to spend over an hour on hold when you phone. You could spend quite a bit of money on long distance fees, especially if you are in a country that doesn’t have its own phone number, all for something you used to be able to get for free in the forum, sometimes on the same day. This is Etsy’s definition of “major improvements”.]

Check out this proposed US legislation, which wants large internet companies [yes, Etsy fits their definition] to reveal their algorithms & offer visitors a version with no “filter bubble.” You might not like Etsy search now, but I can guarantee it would become impossible if they removed all of the algorithm factors. [This editorial is a bit over the top, but does cover some of the key questions.]

ETSY NEWS

Items have been disappearing from a small number of Etsy searches since July, & Etsy still won’t tell us what is going on. If you discover you are affected, please let me know.

There have been a few threads on Etsy sending threatening emails about shops being below Etsy’s customer service expectations, often for just a few bad feedbacks or cases, which has shocked many long time sellers (even though they have been sending them for years; it appears they have decreased the number of “problems” you need to have to get an email.) Without announcing anything, Etsy released a page of “seller service level standards” that can help explain what they are looking for, namely cases & 1-2 star reviews, as well as the exact formula they use. I started a discussion thread here, & in case Etsy deletes comments in the thread, here is the dashboard showing your score. (Some people cannot make that link work; Etsy says only shops that received a warning can see it.) My blog post is here.

I summarized the 3rd quarter report here, and Etsy summarized it here. The stock market is not happy with management at the moment, with Morgan Stanley this past week stating that they expected Etsy’s 4th quarter to be worse than originally predicted, due to state sales tax laws and Etsy’s reduction in its Google Shopping ad buying. Note Etsy removed the “priority placement” for US free shipping about a week after the 3rd Q report, without any announcement, probably due to the blowback about it reducing first page conversions. (They didn’t announce anything; it just disappeared.)

Cyber Week traffic on Etsy was more than double what they saw on the average summer day.

They did a Q & A thread on the new stats, which wasn’t particularly useful. They admitted they intentionally removed the keyword & other data prior to November 2017 because “older data periods are less comparable to current stats”. [I believe that is code for “we’re too cheap to pay for the storage; investors need their payouts.”] They did finally add YOY comparisons back in a few weeks ago.

Etsy has again changed a few category & attribute options, including more baby stuff.

They did a holiday gift shopping promotion where people could call Etsy & get suggestions for gifts on Nov. 5. All gifts shipped free, so non-free shipping shops were not included. “It could also be a case study for personalization efforts to come from the long-running handmade marketplace.”

You’ve probably already noticed that Convos are now called Messages, but here is the announcement with the details just in case.

Etsy ran an Etsy search critique thread on November 13; the thread wasn't particularly useful, as almost all the staff who do the critiques aren’t experts in search. Basically, they say to use all of your tags, avoid repeating words in tags & titles, have 3-4 short phrases in your title, use commas in your titles (”Buyer research shows that using commas instead of dashes helps titles appear more clean and readable”), offer free shipping, and use all of your photos. The big takeaway for me was - they think we all have unlimited photography budgets, models, and time to do different modelled photos for every listing (including at the beach! LOL), photos of each of our different pieces in progress, photos of us working, & photos of each type of packaging. Needless to say, none of those things are bad if you have gobs of time or the money to pay someone to do all of that. But if you are like me and are a one-person business, live in a small condo, don’t have the strength to take photos all day, don’t have an abundance of people to model when I am taking photos (i.e., people I know have real jobs & aren’t around when I work on photos), and don’t have anyone to take photos of me making things, then this is pretty laughable. I wouldn't even consider doing all of this for my 5 best selling listings, never mind all 430+. YMMV. [The repeated mentions of process photos makes me worry they will be requiring those for everyone at some point …but I am sure I am just being paranoid.] One notable error was telling someone to use “color” (the US spelling) instead of “colour” (the proper English spelling) because the shop’s language settings were US English - Etsy currently treats these both the same, so there is no issue at the moment. Are they trying to give us a hint about something?

SEO: GOOGLE & OTHER SEARCH ENGINES

Introducing BERT: Google’s new technology to help organic search process natural language better. This isn’t likely a change you can optimize for, but it should help searchers get more relevant results for complicated queries. “Here is an example of Google showing a more relevant featured snippet for the query “Parking on a hill with no curb”. In the past, a query like this would confuse Google’s systems. Google said, “We placed too much importance on the word “curb” and ignored the word “no”, not understanding how critical that word was to appropriately responding to this query. So we’d return results for parking on a hill with a curb.” Moz’s Whiteborad Friday covered the basics. [warning - some bits are advanced. Just skip those if you need to.] A study said BERT still isn’t very good at understanding “not” and other negatives. The NY Times may be one of the sites that is affected.

If you were disappointed when keyword research tool Keywords Everywhere became a paid tool, a new alternative has been released. Note that Keyword Surfer is still in beta. I’m going to try it for a bit and write up a short report if I think it is worth using. (The traffic estimates are way off, as in almost 10 times too low, for the sites I have info on.) If you try it, let me know what you think!

While we are on the topic, here’s 13 keyword research errors you don’t want to make. Short takeaways - not every high volume keyword phrase will work for your specific product, don't ignore long tail, and make sure you look at the search results for any keyword before you decide to use it.

Here’s another keyword and topic research tool that compiles questions people search along with a relationship tree so you can see how ideas are connected.

More common SEO problems with ecommerce sites.

If you code your own website, check out the new Google instructions on writing your organic search snippets. Note this is supposedly only about display & not about ranking.

Improve your Instagram traffic with 8 SEO tips for your profile and posts.

Which is better for SEO - Squarespace or WordPress? The results are likely skewed by the fact that “platforms like Wix and Squarespace tend to attract less SEO-savvy people than WordPress.” They agree with what I have been saying for a while: if you know what you're doing, Squarespace sites can rank just fine.

Excellent tips on how good SEO also helps you comply with US disability access laws.

The latest on Google updates - there was apparently one around November 7. This one may have hit affiliate websites more than other types.

The Wall Street Journal wrote an article claiming Google manipulated search results to favour its interests & those of its advertisers, including eBay. [The original article is behind a paywall; the link is in that news coverage.] However, many in the SEO community - most of whom are not usually reluctant to criticize Google when they are behaving poorly - feel the article is way off base, & demonstrates a fundamental lack of knowledge of how Google works. Barry Schwartz of Search Engine Land & Search Engine Roundtable even did interviews with t WSJ staff for the article, and was amazed at how much they got wrong. “Even a basic understanding of the difference between organic listings (the free search results) and the paid listings (the ads in the search results) eluded them…[Glenn] Gabe told us that not only were his conversations with the paper off-the-record but also that he was misquoted”

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

Here’s something I don’t see discussed much: using templates (& other consistent branding) in your social media, blog and website posts.

Content hubs are a very useful way to increase your search engine traffic for a core topic while providing a landing page for social media, ads etc.

Good primer here for beginning social media marketing for your business. You’ll need to do more research depending on your target market and what platform/s you choose, but it is definitely a good overview of getting started.

If you think influencer marketing is right for your business, here are 10 places you can find influencers to work with.

Your email subject lines can change the open rates; here are 19 tips to make them more clickable.

Instagram started testing hiding “likes” on posts in the US as of November 11th, & then announced plans to try it out globally. A study on previous tests showed that there may be some effect on influencer engagement.

Facebook has introduced its own payment system, currently in the US only, for limited situations only at the moment.

Reddit is an often overlooked social media platform to use for business but the traffic is strong, so check out these tips on asking it work for your business. [infographic]

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Pay for online ads (outside of Etsy) but don’t know what negative keywords are? Here’s how to use them with Google.

Hubspot continues their massive rush of “ultimate guides” with everything you wanted to know about Amazon ads.

Facebook now allows you to have different text in the same ads, which can be adjusted for different groups of users.

Amazon is predicted to continue cutting into Google’s online ad dominance through 2021; Google currently has 73% of money spent on online ads in the US.

If you are interested in long term brand building in your advertising, you might be interested in this article, where Adidas admits it was ignoring brand ads & pushing instant returns for too long.

Just in time for the holidays, Google Merchant Center rolled out a bunch of upgrades.

Buying TV ad time is losing popularity; it will be less than 25% of all advertising spend in just a few years, while digital spending is now over 50%.

STATS, DATA, OTHER TRACKING

Facebook changed how they count page impressions.

Everything you want to know about the Google Search Console. Oh, and also everything you want to know about the Google Search Console. Which one do you like best? [If you have your own website or freestanding blog and are not using the Console, you probably should be reading both of those. Seriously, just set the darn thing up, then learn how to use it later.]

Also, the Console now features a speed report, and has changed how they send you messages.

ECOMMERCE NEWS, IDEAS, TRENDS

Trend alert: many struggling or failed retailers sell clothing. “This sector is saturated with supply and is arguably over-stored.” … “For younger shoppers, as they choose which apparel brands do get their attention, sustainability and other cultural issues are often at the forefront.”

US sellers can now get discounted UPS rates through Shippo.

A bug is keeping suspended Amazon sellers from being reinstated.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Don’t use these common customer service lines. ...“there are studies that support the use of positive language in customer service. Instead of focusing on what you can’t do for a customer, focus on what you can do. No one likes to be told no.”

Another article on the psychology of colour; beware that some of this is a bit simplistic, as there are always exceptions.

Holiday shopping will push further into December this year, with half starting around Cyber Monday (Dec. 2). 62% of “high spenders” (over $2100 spent on the holidays) will shop on their smart phones. 25% of respondents to this survey said they already started shopping in September. It turns out most people want gift cards, among other stats. Nearly half of US shoppers are more likely to shop with companies that are socially responsible. Mobile shopping is expected to beat desktop shopping for the first time this season. And yes, most Americans expect to add to their credit card debt before January, men more than women.

US retail sales fell 0.3% in September; online sales fell the same amount.

MISCELLANEOUS (including humour)

Trend alert - apparently Generation Z is not big on makeup, and it is affecting large companies’ profits.

Google’s co-founders hand the parent company Alphabet over to the current CEO. They still work for Google and will focus most of their time there.

Google Webmaster spokesperson John Mueller tackles the controversial question - is a hot dog a sandwich? [humour]

#SEO #search engine optimization #search engine marketing #EtsyNews #etsy #analytics #stats #statistics #Social media #contentmarketing #content marketing #Ecommerce #smallbiz #CindyLouWho2NewsUpdates

3 notes · View notes

makebecool · 6 years ago

Text

What are the best tips for increasing conversion rate?

If you are reading this page, it means that you have faced the problem of low conversions on your site. You know that there is a problem, but you do not know how to solve it. Sounds so familiar? Be patient and take care of the conversion optimization process. Below you can read: ✓ what CRO is; ✓ why CRO is important for small businesses; ✓ reasons for the conversions drop; ✓ tools and methods of how to improve conversions.

What is conversion rate optimization?

Conversion optimization is an analysis of existing traffic on your site in order to determine user behavior as well as the interface weaknesses and strengths, and also the low conversion rate reasons and how to increase your conversions. This is work with data on your site.

There is more than one conversion rate optimization definition. As for me, CRO is the process of optimizing a site, as well as the income, a number of leads, conversions, based on quantitative and qualitative data through introducing hypotheses by changing UI / UX, text, graphic content, etc.

As the owner of an online store, you should have a basic knowledge of how to increase conversions, even if you are not going to do it by yourself. What for? You should know and understand your client in order to serve him the goods in the form he needs. Satisfying each customer entails the dissemination of information about your product, which affects the increase in the number of new and repeats sales.

Let's clear it at once, conversion rate optimizer is not attracting new customers as a part of marketing. These are related processes, but they have different goals. An advertising expert attracts users to your site, while a conversion rate optimization consultant determines the quality of visitors and their behavior on the pages.

Why is CRO analysis so important for small businesses?

An online store owner is concerned about the issue of attracting traffic to his website. Okay, you got traffic, and Google started to bring it up, but do you know what to do next? Traffic is the users with whom, as in real life, you need to communicate and motivate to make a purchase. How to do it? With the help of high-quality and sophisticated content on the site. To create high-quality and motivating content you need to know the needs, requests of your user and his behavior on the site. You can do it in two ways:

to conduct a survey among your customers;

to use the tools to determine the behavior on the site.

We use different analytics tools and user surveys depending on the client’s budget. Depending on a budget, you can choose the right tool that will cope with the task at the proper level. But before turning to CRO guide tools, let's consider at the reasons why the conversions drop.

Why does your conversion rate drop?

This is a question disturbing all online stores owners. But let's consider it closely. The drop in conversions takes place when the users leave the site.

Here are some factors that affect this process:

1. Lack of confidence. We conducted our own research and identified the top issues that make your customers concerned before leaving your site:

Why should I send an advance payment for the goods?

What are the terms and conditions of delivery?

The site has no reviews, maybe this seller is unreliable?

How to contact the seller?

The customer is looking for this information in your online store. It is important for him to know that you are a reliable seller, so if the site does not have this data, the customer will go to your competitors’.

2. Inconvenient and incomprehensible interface. The site should work correctly on all devices. This rule has been mentioned more than once, but we decided to focus your attention on it again. Otherwise, the client will get tired of adjusting to errors on your site and he will leave. Also, each block in your interface should carry some meaning. If you overload the interface with unnecessary elements, the client will forget why he went to your site and will leave without a purchase.

3. Lack of value. Why are they so expensive? After all, the sites of their competitors are similar, but the products are cheaper. I’d better order from their competitors’ site. You have to understand that every third visitor of your online store has a similar train of thought. This is okay. However, to prevent a number of similar questions, tell your client about the value of your product. Prove that you have the best goods with the help of the content on your site. To achieve the best result, I recommend that you should contact a designer for some help.

In practice, there may be even more problems, that’s why the phase of collecting and analyzing information is so important.

How can Sellers increase conversion rates?

Conversion increase is a phased and carefully planned process which is based on working with website data. Before you solve the problem with low conversions, decide at what stage they are dropping. You can identify the weaknesses in the interface of your site only using data collection and analytics with the help of a number of tools. For example, you can use the basic Google Analytics tool that allows you to track conversion data and users on your site. We also recommend that you should install Google Tag Manager, - with its help you can track events on the site, install heat maps, and record client behavior on the site on video. These actions will allow you to find the main reasons for drops. I describe the whole list of online conversion optimization tools that we use for analytics below. I advise that you should start with the analysis of weak points in your store, otherwise what are you going to optimize?

Methods how to improve conversions

We have described you a conversion-based optimization theory, but let's see how it works in practice. Since 2017 we have been working with an interesting eCommerce project - zinvowatches.com. Zinvo is a Swiss watchmaking company with a network of offices in North America, Europe, the Middle East, and Asia.

The owner of the company addressed us with the problem of declining sales and poor performance. The task that our partner has set for us was to find out the reason for the conversions dropping and build a strategy to improve this situation.

To quickly solve this problem, we have worked through the following steps:

Analysis of the funnel and the user's path from entering the site up to making a purchase. As a result of the analysis, we found out that the majority of users make a purchase without visiting the product page, but they add the product to the cart from the categories page.

We also identified problems and hypothesized how we would increase conversions.

After conducting the A/B test, we determined that our hypotheses were successful and incorporated the results into the project.

There are no special methods, just collect, structure and qualitatively analyze all possible data. With well-developed hypotheses - the results of A / B tests will be several times more successful.

How can I increase conversions?

Pretty simple. Below I will describe how to monitor conversion rate optimization and the conversion optimization strategy that we use, and you will decide on a sales improvement plan for your online business:

1. Install event tracking tools on your website.

2. Start collecting data - quantitative and qualitative. For a quality report you will need the following data:

traffic sources;

site loading speed;

the effectiveness of the main page: which blocks are clickable and which do not attract the attention of users;

user path after visiting the main page;

on which page you are collecting the most conversions;

on which page the users leave your site;

pay page performance. Make sure that it is working properly and there is no content on it that distracts the user from the key goal.

This is only part of the information that will allow you to build hypotheses to improve the site. Hypotheses should also be generated correctly.

Having found out the main places of drops - collect qualitative data on the behavior of customers on the site.

Basing on the data obtained, generate your hypotheses to improve the site.

Prepare several types of conversion content.

Run A/B testing your hypotheses. Not every test will be successful, but you can formulate useful conclusions from every failed test.

Choose the version of the site that brings the best results.

Tools to improve conversion rates

I have compiled a list of effective tools that I use in the process of work and I advise that you should test them. Not all of them will suit you, but many will be pretty useful.

Tools for collecting quantitative data analytics:

- Google Analytics

- Matomo

- Mixpanel

- Kissmetrics

- VWO

Tag Managers

These tools are needed to track events that are not basic ones (clicks on buttons and product cards, filling out forms, etc.)

Google Tag Manager

Matomo tag manager

Tools for installing heat maps, recording screens and user polls.

With the help of these conversion rate optimization services, you will be able to understand the behavior of customers on the site, as well as determine the reason for their leaving the pages.

Сrazy egg

Hotjar

Lucky Orange

VWO

Matomo

Cryptocurrency website case: how it works in practice

The owner of an online cryptocurrency store contacted our team. The reason which bothered him was low conversions. Like most of our clients, the store owner realized they there was a problem, but still, he did not know how to solve it. To help him, we acted according to the plan described above: we began collecting and analyzing quantitative data from the site. At this stage, our experts have determined the quality of traffic, sales potential, the conversion rate of each channel.

It turned out that a cryptocurrency wallet was the main channel for sales. At the time of the analysis, the policy of many advertising services, including Facebook, was rather rigid in relation to cryptocurrency, so our client did not receive traffic from advertising.

We found out that 90% of users who logged on to the site instantly left it, that is, the engagement coefficient was almost zero.

At the main drop points, we installed heat maps, as well as some surveys.

According to the surveys, it became clear that visitors wanted to buy cryptocurrency, but not the goods associated with it.

The same problem was found in heat maps, as well as screen recordings. The fact is that the site had two menus: the first was the store itself, and the second was the group of sites with a large button - when it was clicked the uses got to another site. Unfortunately, we were not allowed to solve this problem. After 50 entries, it became clear that users did not understand where they were and got lost in the menu categories. That is, the site had problems with navigation.

Basing on the most popular products and screen recordings data, we decided to change the design of the main page. The changes also affected the menu: the category names were corrected to clearer ones, we also applied card sorting. We changed the banner to a more understandable one - it became clear what the site is selling. Then we identified two most popular products and one of the important categories - merch (t-shirts, caps, etc.), which was not shown before.

In the end, after a month of work on the site, we received the following data.

The obtained figures illustrate the result of our team’s productive work and an increase in customer sales.

As you can see, it is quite difficult to find a perfect solution that will allow you to maximize the conversion rate. You will have to do a lot of tests and test everything from images and text up to the design of the layout itself. But this is the essence of conversion optimization.

Having thoroughly examined the landing page conversion optimization rate of your online store, evaluating each of its components for how well it meets the needs and characteristics of your customers, you can improve the quantity and quality of leads. You can not only increase your sales and income but also have returns on investment. And the last tip: trust only the numbers and reliable data on customer behavior on the site. Relying only on intuition and untested decisions, you can make mistakes that will cost you a lot. Test and improvise! If you are confused about the steps or you need some help, please, don’t hesitate to contact us. We will find a solution to your problem asap.

#makebecool #ecommerce #ecommerceexpert #shopify #shopifydeveloper #shopifyexpert #webdeveloper #webdesigner

1 note · View note

adstargets · 6 years ago

Text

Programmatic Advertising -All You Need To Know

Executive summary

In the era of machine learning, many companies have shifted their digital advertising and media buying habits. Many companies are now replacing people with machines when it comes to decision making on buying Ads. The fact is, most of the newly developed advertising systems are faster, better at making decisions and implementing more accurately than humans. Digital marketing has embraced these machines in several ways to improve efficiency, save cost, increase growth faster and compete better. Today we have programmatic advertising which is been widely used in the industry by many companies to grow their outreach attracting new customers all over the world. It has become so important to the point that almost every marketer is getting to use one or two systems that deliver programmatically media buying solutions. We notice the importance of these systems and decided to write about it to improve your understanding of these tools and shape your media buying habits for good. So first let's start with the definition.

What is Programmatic digital advertising

This is simply an automated way of buying and selling digital display advertising using big data and machine learning systems to make Ad placing decisions, cost of Ads, distribution channels etc.

Programmatic advertising trends

There has been a massive shift in the way companies across Europe and Americal has been buying digital advertising ads since 2016. Let's look at the trends for more insights. According to emarketer, It is estimated that over half of the U.S ad spend will hit $45.72 billion dollars in 2019. This is a massive increase from $17.50 billion in 2016 all in the US advertising market alone.

In major parts of Europe, countries such as Germany and France, Programmatic ad spend has also grown but not as much as the U.S advertising market. Programmatic Ad spend in the U.K Despite the uncertainty on Brexit and the implementation of the GDPR, the UK still remains positive when it comes to programmatic ad spend. It is reported that nine out of ten digital display ad pounds will be spent on programmatic advertising. The UK programmatic ad market is second to the U.S and the largest in Europe with an estimated 6.8 billion pounds in 2020. This shows a significant increase from 2.8 billion pounds in 2016 according to eMarketer.

Programmatic Ad spend in Germany eMarketer estimated Germany programmatic digital ad display will hit €1.982 billion euros in 2020. This is an increment from €768 million euros in 2016. Even though programmatic digital display ad spends in Germany dropped a bit in mid-2018 due to the European General Data Protection Regulation (GDPR), Programmatic advertising still accounts for 70% of total digital display Ad in Germany. The GDPR also does not seems to have a long-term negative impact on programmatic advertising.

Programmatic Ad spend in France In France, the figures are less but significant. Programmatic digital ad spend in France hit €1.04 billion ($1.18 billion) in 2018. Based on eMarketer predictions, Investment in programmatic digital display ads is estimated to approach €1.22 billion ($1.38 billion).

Here are some of the most asked questions about programmatic advertising With confusing terms, marketers are confused with what means what, here are some of the answers to the most asked questions How to do programmatic advertising? Executing programmatic advertising is simply making the right decisions and allowing Ad networks algorithms to implement the process when needed. Here is a list of things to consider when setting programmatic Ad Campaign Identify your target audience using Facebook Audience insightTarget specific audience with about 50k to 60k sizeCollect and use your Facebook Pixel dataAllow for automated placingAllow automated biddingDo split testing while using different targeting channelsSet your budget, time and period and prefered cost per bid These above listed can be applied on several platforms to maximize media buying in order to increase advertisers ROI. How is programmatic different from real-time bidding? These two advertising terms go hand in hand. Although there is a slight difference in their meaning and often misused by marketers. Here is what it means... Real-time bidding simply means a process where bidding of ad inventory is done between online advertisers and sold by publishers using an action model in an online ad exchange. The bidder with the highest amount wins' and make the purchase. The bidding process takes few minutes usually one to three seconds. On the other hand... Programmatic advertising involves the buying and selling of media by using ad systems to make decisions as regards to ad placement, audience size, devices, cost etc. What is a Demand Side Platform (DSP)? A demand-side platform also known as DSP is an advertising system which allows online advertisers to buy and manage multiple digital ad inventories from multiple ad exchange and data exchange accounts using one interface. Benefits of programmatic advertising There are many advantages to engage in programmatic media buying and here are some of them.

Flexibility Most programmatic media buying systems allow advertisers to manage multiple channels in one system. This saves time, resources, energy allowing them to concentrate and improve efficiency. Accuracy In many cases, these programmatic ad technologies are accurate in their targeting making it very beneficial for advertisers. With the use of real-time data, most campaigns are able to return very high ROI media buyers need. What are the limitations of programmatic media buying? Even though there are benefits of programmatic advertising, there are also some negative issues with it. These disadvantages are as follows... Fraud Advertising fraud has always been a problem with the advertising industry. It kept becoming sophisticated day-by-day. There is so much fraud associated with online advertising and programmatic is not left out. Because it's not done in real-time, some publishers have the tendency to cheat by sending bolt traffic to the buyer and claiming it's real traffic. Another disadvantage of this is that,... It costly Because most programmatic ad campaigns are highly targeted and narrowed down with precision. The Ad Networks charge a bit higher for such targeting when they have the capacity to deliver such Ads. This is because quality stuff is often expensive and quality traffic is as well expensive. Misplacement Too often publishers have the habit of exchanging or redirecting ad to their affiliates which lead to misplacement on the wrong source of media. Misplacement on wrong media which result in the wrong traffic as it's shown to wrong audience resulting in a bad reputation for the brand. Just imagine programming your media buying campaign for an adult site that might end up showing on teenagers game sites. Even though this might sound crazy, unfortunately, it has happened and will continue to happen. What is programmatic advertising media buying This simply means using software to purchase online advertising slots from publishers across several platforms. Or you can put it as it is an automated process of buying display advertising. What does programmatic advertising mean? Programmatic advertising refers to an automated system that allows advertisers to process online advertising transactions involved in dynamically placing ads on publishers websites or apps. It makes it easy to make targeting and pricing decisions, bidding and placing decisions and apportioning cost based on the best scenarios at the moment. What's the best programmatic advertising platform? There are several ad networks that allow marketers to use their programmatic systems for digital media buying and selling campaigns. These platforms are many and here are the few ones you can trust and work with. AdRoll This is simply one of the best and popular retargeting advertising systems known to marketers. The uniqueness of their programmatic ad targeting technology known as BidIQ makes them one of the best targeting platform in the industry.

Since precise targeting requires data, AdRoll focused more on social media such as Facebook and Instagram to make its programmatic ad campaign more effective. Adobe Marketing Cloud Adobe automation platform claims to be a Leader in Cross-Channel Campaign Management offering advertisers the best programmatic targeting tools.

Their Ad targeting allows advertisers to automate their advertising campaigns using machine learning tools while giving them access to monitor where their ads are placed and run. Even though it was launched recently in 2017, the platform is an efficient and effective programmatic advertising platform for digital marketers. Rubicon Project Rubicon Project boasts of 900.000 advertisers bid, about 12 trillion bids per month, 5 million bids per second and 500, 000 ads per second shows how massive the programmatic platform is. Many well-known brands such as eBay, CNN, Google, Spotify, SoundCloud US today sport and many thousands of brands across all industries use Rubicon for media buying to deliver their advertising to their targeted audience. DoubleClick Known as one of the biggest and effective online advertising tools in the industry. Google's DoubleClick gives advertisers the opportunity to buy media and how to optimize them for better campaign results. It offers publishers also a great opportunity to monitor their campaigns in realtime in order to identify what is performing and what is not so as to eliminate what is not working for optimal result. Choozle This is another great programmatic platform for advertisers using big data from their trusted third-party partners and the advertiser's data to scale and improve the precision of the media buyers campaign.

Their advertising software allows advertisers to liberate their video ads, display ads, mobile ads with transparency in real-time. The company charge $99 for a monthly subscription with no minimum ad spend. AdReady AdReady is an innovative Solutions for Advertisers, Publishers, and Agencies. Just like other programmatic platforms, AdReady gives advertisers the ability to customize their campaigns to drive the performance that they need for higher advertising ROI.

Its cutting edge technology allows companies to focus on their ROIs rather than benchmarks. They maintain transparency and geared toward client goals, using an optimized media mix to beat KPIs. Centro Last on this list but not the least is Centro. A platform used by advertisers to run their digital advertising campaigns across multiple channels. They have a great platform that integrates not only media buying but also many other media buying, communication tools and analytical tools necessary for your campaign success.

They combine DSP buys, budgets, direct buys and social buys giving advertisers all the tools they need for efficient and effective campaigns.

Conclusions

Digital advertising has been experiencing several changes in the past few years which brought about programmatic advertising. Am not sure what will come on board next for display advertising. If you have experienced changes in the topic we discussed in this post, it will be great if you can share your experience with us. Let us know what you think of the post, suggest ways we can improve it and make it more valuable. We ask you to share your expertise in the comment section. If you are new to the industry or programmatic advertising, please let us know if this post has helped you learn one or two things in the comment section. Read the full article

1 note · View note

sonalidigitalmarketer · 8 months ago

Text

Best PPC Services in Ahmedabad: Boost Your Business with Top-Notch Pay-Per-Click Advertising

In today’s digital-first world, every business, no matter how big or small, needs a solid online presence. But building that presence isn’t just about having a website or social media pages; it’s about attracting the right audience and converting them into customers. One of the most effective ways to achieve this is through Pay-Per-Click (PPC) advertising. For businesses in Ahmedabad looking to maximize their reach and ROI, finding the right PPC service provider is essential. Here’s an in-depth look at why PPC matters and the top PPC services available in Ahmedabad that can help your business grow.

Why PPC Advertising is Essential for Business Growth

PPC advertising allows businesses to display ads on search engines, social media platforms, and other websites. Here’s why it’s such a powerful tool:

Immediate Visibility: Unlike SEO, which can take months to show results, PPC ads offer instant visibility, putting your brand right in front of potential customers.

Highly Targeted: PPC ads allow for precise targeting based on keywords, demographics, location, and even browsing behavior, ensuring that your ads reach the right people.

Cost Control: With PPC, you only pay when someone clicks on your ad. This makes it a cost-effective solution, as you’re not spending money on people who aren’t interested.

Measurable Results: PPC platforms like Google Ads provide detailed analytics, allowing you to measure performance and make adjustments as needed for maximum ROI.

What to Look for in a PPC Service Provider

When choosing a PPC service provider, it’s important to ensure they offer a blend of technical skills, strategic insights, and transparent reporting. Here are key factors to consider:

Experience and Expertise: Look for agencies with a proven track record in managing successful PPC campaigns.

Customized Strategies: Every business has unique needs; make sure the agency offers tailored strategies instead of a one-size-fits-all approach.

Detailed Reporting: Transparency is key in PPC. The agency should provide regular reports with metrics that show how your campaigns are performing.

Focus on ROI: Choose a provider that prioritizes ROI, not just clicks or impressions. Effective PPC is about driving conversions and sales, not just traffic.

Top PPC Service Providers in Ahmedabad

Here are some of the best PPC agencies in Ahmedabad that can help you leverage the power of pay-per-click advertising to grow your business:

1. Adeves Media Private Limited

Adeves Media has been a prominent player in the Ahmedabad digital marketing space since 2017. With a team of skilled professionals and a data-driven approach, they offer end-to-end PPC solutions designed to maximize ROI for clients across various industries. Adeves provides services including Google Ads, display advertising, and remarketing strategies that cater specifically to the Ahmedabad market.

Why Choose Adeves Media?

Experienced team with expertise in local and national PPC campaigns.

Comprehensive targeting options to reach your ideal customers.

Focus on measurable results, with a keen eye on conversions and ROI.

2. Shoutnhike

Shoutnhike is a full-service digital marketing agency that offers tailored PPC services for clients in Ahmedabad. Known for its innovative strategies and dedication to client success, Shoutnhike leverages Google Ads, Bing Ads, and social media advertising to achieve impactful results. They have experience working across various sectors, making them a reliable partner for businesses looking to expand their reach.

Key Services

Google Ads and Bing Ads

Social media ad management (Facebook, LinkedIn, Instagram)

PPC audits and campaign optimizations

3. Bliss Web Solution

Bliss Web Solution has been around for over a decade, providing comprehensive digital marketing and PPC services to businesses in Ahmedabad. Their PPC team is highly skilled in creating and managing Google Ads campaigns, display ads, and mobile ads. Bliss is known for using advanced targeting methods, helping businesses reach their ideal customers efficiently.

Highlights

In-depth keyword research and competitor analysis.

Mobile ad expertise to capture audiences on the go.

Conversion optimization for increased ROI.

4. Tej SolPro

Tej SolPro is an award-winning digital marketing agency in Ahmedabad offering a suite of PPC services designed to boost your business’s online visibility. They offer customized PPC strategies, focusing on quality leads and conversion optimization. Tej SolPro is committed to delivering exceptional results, whether through Google Ads, Bing Ads, or social media PPC.

Specializations

Advanced audience segmentation and retargeting.

Data-driven campaigns with regular performance insights.

Dedicated PPC specialists for each client.

5. eIntelligence

eIntelligence is another leading digital marketing agency offering robust PPC management services in Ahmedabad. Known for its client-centered approach and strategic planning, eIntelligence helps clients maximize their budget by focusing on conversions rather than just traffic. They use a combination of search, display, and social ads to create a holistic PPC strategy.

Notable Features

Tailored PPC campaigns for various industries.

Use of AI-powered tools for enhanced targeting and results.

Transparent reporting with actionable insights.

6. Webvizion

Webvizion has been helping Ahmedabad businesses enhance their online presence through customized PPC campaigns. They provide a range of services, including Google Ads, YouTube ads, and retargeting campaigns. Webvizion’s team is known for creating campaigns that not only drive clicks but also lead to conversions.

Why Choose Webvizion?

Expertise in video advertising and YouTube ads.

Proven track record with local Ahmedabad businesses.

Comprehensive support and clear reporting.

Benefits of Hiring a Local PPC Agency in Ahmedabad

Working with a local PPC agency has its advantages. Agencies familiar with Ahmedabad’s market can better understand local preferences, peak hours, and competitive dynamics, which is especially valuable in PPC advertising. A local agency is also accessible for face-to-face meetings, providing personalized service and faster communication.

Final Thoughts

The right PPC strategy can take your business to new heights, bringing in high-quality leads and increasing conversions. When selecting a PPC agency, prioritize those with a strong track record, local market understanding, and a commitment to your goals. The agencies listed above are among the best in Ahmedabad, each offering unique strengths and tailored services to help your business succeed. Investing in professional PPC management may just be the push your business needs to thrive in the competitive Ahmedabad market.

If you’re looking to start or scale your PPC efforts, reach out to one of these top agencies today. A well-executed PPC campaign can drive the growth and visibility your business deserves!

#media analysis #social media #graphic design #digital marketing #advertising #digital marketing agency #branding #advertising agency #graphic designing #seo

0 notes

topvpnguides-blog · 6 years ago

Text

How many countries prohibit or restrict the use of VPNs?

There is no contradiction between the appeal and the opposition to the Chinese government's blockade of Facebook. On the contrary, it is the same: both are positive anti-censorship attitudes. Whether it is from authoritarian government or digital totalitarianism, it is a serious threat to Internet freedom. Many countries are implementing demanding reviews, which document the censorship of 196 countries – restrictions or prohibitions on VPNsThe following study lists the review laws of 196 countries and their regulatory and restricted status for VPNs. And for each country, which VPNs can be used, and which VPNs are the best for these countries, we will be a guide to top vpn guides https://www.topvpnguides.com here. 10 countries that ban or restrict VPN usage 1. China: Only use VPN approved by the government The clear document began in March 2018, and in fact it was at least three years ago, although the review has not yet been completed. The official reason given is “restricting illegal cross-border business activities”. This means that the VPN service provider needs to be approved by the Chinese government first (and is likely to violate the purpose of the VPN). “Persons who visit the international network privately or through “illegal channels” or unauthorized access to related services” may be fined up to RMB 15,000 (approximately US$ 2,200). 2. Russia: Only government-approved VPNs can be used. Started as of November 2017. The official reason is that in order to prevent the spread of “extremist material” on the Internet; the purpose of preventing “illegal content” access is not intended to impose restrictions on law-abiding citizens. This means that if the VPN you are using is not approved by the government and is arrested, there will be a specific penalty: the user will provide 300,000 rubles ($5,100) for the service provider at 700,000 rubles ($12,000). 3. Iran: Only allow government approved VPNs Started since 2013. Allegedly: prosecuting users who violate national laws and bringing criminals to national courts under the supervision of the judiciary. It has been reported that government-approved VPN usage has led to the monitoring and review of private data. This means that the use of a VPN that does not comply with Iranian law may result in 91 days or even up to 1 year in prison. However, despite the large number of “illegal” VPN users in Iran, actual arrests are rare. why? Because, as we explained before, the Iranian government only used this law to prosecute political opponents, and did not care much about ordinary Internet users browsing Facebook. 4. UAE ‘’; restrictions on individuals Started since 2012. One of the important reasons is that people use Skype, WhatsApp, Viber or other free VOIP services, and they have left the big telecommunications companies in the UAE. This means that any user who uses a VPN masquerading IP will be found guilty of imprisonment or a fine of up to $400,000, depending on the nature of the crime. Using Skype to use Skype can also lead to penalties. It is worth mentioning that banks, companies and institutions are free to use VPNs, and only individuals are prohibited. 5. Oman: Only allow government approved VPN use Starting in 2010. It's easy to understand why TRA prohibits the use of VPNs because the primary use in this country is to bypass ISPs to review and ban the use of VOIP. A few people also use VPN services to spoof their IP locations so that they only use services provided in a certain region. Means: The proposed law stipulates that individual violators will be fined 500 Omani Rial ($1,300) for a company without a proper license fine of 1000 Omani Rial ($2,600). "If you use a government approved VPN, all your logs will be retained. 6, Turkey: restrictions Starting in 2016. Prevent people from circumventing the censorship system imposed by the government through VPN services. This means that using a VPN can cause problems, but there are still some VPNs that can bypass the Turkish network blockade. 7. Iraq: Total ban Starting in 2014. Officials say that VPNs are prohibited from restricting and blocking ISIS from manipulating social media. However, to prevent ISIS as an excuse, Iraq has implemented a series of serious reviews from prohibiting VPNs to blocking social media and chat applications. Despite this, it does not prevent government officials and government-owned institutions from violating the law and using these tools. This means that VPN services are prohibited in Iraq from claiming to monitor terrorist activities online. In fact, it has an impact on everyone living in the country. 8. Turkmenistan: a total ban Starting in 2015. It is for reviewing foreign media. All of this is related to politics. Turkmenistan has only one ISP and belongs to the government. This is a question of comprehensive review. This means that attempts to use a proxy server and VPN will be detected and blocked; users will be subject to administrative penalties and will be called to the National Security Department for "preventive dialogue" and face intimidation. " 9. Belarus: Total ban Beginning in 2015. The Belarusian government regards Tor and VPN as a service for forwarding traffic to bypass any restrictions that politicians may take. Belarus has also blocked most foreign websites for its citizens. Although legal Tor/VPN use cases are very rich, the government believes that blocking this service is the best option. Means: Using a VPN to bypass geographic restrictions can result in fines. 10. North Korea: a total ban It is difficult to find information about North Korea on this issue. As a visitor, you can use the VPN software. But North Korea prohibits diplomats from using the Internet.

For those countries that are not banned, which VPNs are the best? See top vpn guides: https://www.topvpnguides.com

1 note · View note

sachimane22-blog · 6 years ago

Text

Best Digital Marketing Courses in Pune City.

Digital Marketing is find of digital technology for sporting out advertising and marketing activities. Firms throughout the globe have woken as much as this new device available to them to attain out to more and more clients in number of ways. Digital Marketing is likewise referred as ‘Online Marketing’, ‘Internet Marketing’ and ‘Web Marketing’ in diverse international locations round the world. Digital advertising and marketing encompasses all advertising and marketing efforts that use an digital device or the internet. Businesses leverage digital channels along with search engines like google, social media, email, and other web sites to hook up with modern-day and potential customers. Digital advertising is the advertising and marketing of products or services using virtual technologies, specifically on the Internet, but additionally such as mobile telephones, display advertising, and every other virtual medium.[1]Digital advertising's development for the reason that Nineteen Nineties and 2000s has changed the way brands and agencies use technology for marketing.[2] As digital structures are an increasing number of included in advertising plans and everyday existence,[3] and as humans use digital gadgets as opposed to visiting bodily stores.[4] digital advertising campaigns have become more frequent and efficient. Digital advertising methods such as search engine optimization (SEO), seek engine advertising (SEM), content advertising, influencer marketing, content automation, campaign marketing, information-pushed advertising and marketing.

Social Media Marketing (SMM)

Social media advertising is using social media structures and websites to promote a service or product.[1] Although the terms e-marketing and digital marketing are nevertheless dominant in academia, social media advertising is becoming more famous for each practitioner and researcher.[2] Most social media systems have integrated records analytics tools, which enable agencies to track the development, achievement, and engagement of advert campaigns. Companies cope with a number of stakeholders through social media advertising, consisting of modern-day and capacity clients, current and capability employees, journalists, bloggers, and the general public.

Content Marketing Content advertising is a strategic advertising method targeted on creating and dispensing valuable, applicable, and constant content material to attract and hold an in reality defined audience — and, ultimately, to power worthwhile consumer action.content advertising and marketing is the shape of advertising cantered on growing, publishing, and dispensing content for a focused target market online. It is regularly utilized by businesses if you want to: Attract interest and generate leads Expand their client base Generate or growth online sales Increase emblem focus or credibility Engage a web community of users Content marketing attracts prospects and transforms potentialities into customers through developing and sharing precious loose content. Content advertising and marketing enables groups to create sustainable logo loyalty, provide valuable data to clients, and creates a willingness to buy products from the company in destiny. This exceedingly new shape of advertising and marketing does now not contain direct sales. Instead, it builds believe and rapport with the target audience. Search Engine Optimization (SEO) Search engine marketing is brief for search engine optimization. Search engine optimization is a technique of strategies, techniques, and processes used to growth the range of traffic to an internet site through acquiring an excessive-rating placement inside the seek results web page of a search engine (SERP) — which includes Google, Bing, Yahoo, and other search engines like google and yahoo. Pay-Per-Click (PPC) Pay-according to-click on (PPC), also called fee consistent with a click (CPC), is an internet marketing version used to drive visitors to web sites, wherein an advertiser pays a writer (typically a search engine, internet site owner, or a community of web sites) whilst the ad is clicked. Pay-consistent with-click on is normally related to first-tier search engines like google (such as Google Ads and Bing Ads). With serps, advertisers generally bid on key-word phrases applicable to their goal marketplace. In contrast, content sites usually charge a hard and fast price in keeping with a click instead of using a bidding system. PPC "show" classified ads, additionally known as "banner" ads, are shown on internet websites with associated content material that have agreed to show advertisements and is typically now not pay-per-click advertising. Social networks together with Facebook and Twitter have also adopted pay-in line with-click as one in all their advertising fashions. Display Advertising Display marketing is advertising on web sites or apps or social media via banners or different ad codec’s product of textual content, photos, flash, video, and audio. [1] The primary cause of show marketing is to deliver widespread advertisements and brand messages to website online site visitors. [2]According to eMarketer, Facebook and Twitter will take 33% of show ad spending market share by means of 2017. [3] Google's display campaigns reach 80% of worldwide net customers. [4] Also, desktop display advertising and marketing eclipsed seek ad buying in 2014, with cell advert spending overtaking display in 2015. Display advertising (banner advertising) is a shape of advertising that conveys a business message visually through the use of text, trademarks, animations, motion pictures, images, or other photos. Display advertisers often goal users with particular developments to increase the commercials’ effect. Affiliate Marketing Affiliate marketing is one of the maximum popular ways humans make cash online and for some, it may be a passive income once hooked up. It is a strategy where a character companions with a commercial enterprise (in particular an e-commerce site) that allows you to make a commission by means of referring readers or visitors to an enterprise’s precise product or service. But that truly is quite a simple rationalization. To be truly a hit at getting cash with associate advertising there is a little more to it. In the case of blogging, a blogger will become an affiliate of a selected employer thru an associated network or without delay from the e-commerce commercial enterprise, and make money from being an associate via placing a hyperlink, button or banner inside a weblog submit that will lead the readers to that affiliate services or products. Email Marketing Email marketing is the act of sending an industrial message, normally to a group of people, the usage of electronic mail. In its broadest experience, each e-mail dispatched to a capability or current patron might be taken into consideration electronic mail advertising. It normally entails the use of email to ship advertisements, request commercial enterprise, or solicit sales or donations, and is supposed to build loyalty, trust, or emblem recognition. Marketing emails may be despatched to a purchased lead listing or a cutting-edge customer database. The time period normally refers to sending email messages with the cause of enhancing a service provider's dating with modern-day or preceding customers, encouraging client loyalty and repeat business, obtaining new customers or convincing current clients to purchase something without delay, and sharing 1/3-celebration advertisements. What is electronic mail advertising? Basically using email to promote merchandise and/or services. But a higher e-mail advertising definition is the usage of email to expand relationships with potential clients and/or customers. Email marketing is one phase of net advertising, which encompasses online advertising through websites, social media, blogs, and so forth. It is largely the same as unsolicited mail besides that in preference to sending mail through the postal provider, messages are sent electronically through e-mail.

#Digital Marketing Courses in Pune

1 note · View note