#DateStamp

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[kvetch19]

[alieneyeball]

Queens 2011 repost

[hootcrossing]

Using the camera filters to pretend you’re on vacation

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HPIM0871 from March 2005

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Making Porsche date stamps.... #seattlespeedometer #datestamp #gaugerestoration https://www.instagram.com/p/CKfZk0WD1tg/?igshid=v8ffxqjzxg85

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[superladylearner]

Social Media in Times of Tragedy

SO THIS IS A DO-OVER!

A DO-OVER SINCE WRONG COPY WAS BLOGGED LAST NIGHT!!

IF POSSIBLE - PLEASE ACCEPT THIS CORRECTED DOCUMENT FOR GRADING PURPOSES.

Tks

After looking at information from many resources related to this topic, I favored this one entitled, “The 3 Social Media Rules for Death and Tragedy,” written January 2016 by Jay Baer for CONVINCE&CONVERT. This article is explicitly written regarding social media’s response to the death of David Bowie. Mr. Baer proposes some very clear guidelines for businesses to follow citing both positive and negative examples. His descriptive outline of best practices coincides with other articles relating to this same issue.

 1.        MANY TIMES, THE BEST RESPONSE IN TIMES LIKE THIS IS TO RESPOND WITH SILENCE.

a.      That is the perhaps the best response, especially when all the facts are not yet available – Just keep quiet.

 2.      FOR BUSINESSES THAT HAVE AUTOMATED POSTS:

a.      They should be stopped immediately. Others went on to discuss the significance in the tone of the first two posts following your “commiserate post.” Great measure should be taken in keeping them light and positive, refraining from expressions of great joy or happiness.

b.      Brands should also evaluate what current campaigns are being sponsored at the time. and whether or not to. They may need to consider the possibility of placing them on hold temporarily.

 3.       BE CAUTIOUS WITH IMMEDIATE POSTS OF “Our hearts, prayers, thoughts...  go out to the people, victims, survivors, etc.

a.      Albeit a seemingly caring an honest response, some concede posts like these are frowned upon and not advised. One article states that such gestures even though meant to be genuine, could be construed as self-serving, perhaps even a bit offensive or insulting and should be avoided.

b.      Another stated that during times like this, people do not turn to large conglomerates in New York City that they have no association with or loyalty to for condolence; they look to other people to get the support they need.

c.       Another article suggested it could be a positive move in that it allowed social media to show the realness and sincerity of the people behind the feeds.

d.      Still another article said this would be appropriate if the event had a connection with the brand. Any location with a significant brand presence, such as the location of headquarters, or a considerable number of workforce in the region would be good examples.

 4.    MAKE SURE ANY POSTS MADE ARE ABOUT THE PERSON OR SITUATION AND NOT FOR PROMOTIONAL PURPOSES.

a.      A perfect negative example is a tweet from Crocs supposedly to honor the recently deceased David Bowie. The wording was one thing, but the sizable unattractive image in the background screaming out their name was tasteless and looked upon by some as only needing the addition of a special DODB discount (death of David Bowie) to complete the picture.

b.      Another example straddling the fence on negativity happened with a tweet from a Hard Rock Café in Orlando. In celebration of his life and musical career, people were invited to come and enjoy an all-day event honoring David Bowie by listening to his music and watching his videos. But then, could the restaurant they help it if they happened to sell a few more burgers and fries that day?

 5.      ONLY PAY TRIBUTE TO THOSE WITH WHOM YOU WERE ASSOCIATED.

a.      A positive example came from a tweet from Columbia Records acknowledging their long-time relationship with David Bowie saying, “We are deeply saddened by the loss of David Bowie. It was an honor and a privilege to release his music to the world.”

 6.      IF AVAILABLE, LINK TO RELEVANT RESOURCES.

a.      This is a step of great significance and offers another positive example of ways many organizations and people come together and can make a difference. Even organizations like city and state governments get involved such as in the case in the aftermath of the Boston Marathon bombing when the Mayor of Boston and the Governor of Massachusetts acted swiftly by setting up a charity to help coordinate the resources needed within a few short hours.

References

The 3 Social Media Rules for Death and Tragedy

http://www.convinceandconvert.com/social-media-strategy/the-3-social-media-rules-for-death-and-tragedy/

 Social Media is Changing Disaster Response; Find Out What It Means for Your Business

https://www.interstaterestoration.com/blog/social-media-changing-disaster-response-find-out-what-it-means-your-business

 The How Should Brands Respond to Tragedy on Social Media?

http://www.adweek.com/digital/how-should-brands-respond-to-tragedy-on-social-media/#/

 A Social Media Guide to Handling Tragedy

http://www.klagroup.com/a-social-media-guide-to-handling-tragedy-6/

 The 5 Worst Brand Twitter Screwups of 2013 (Number 5 – Epicurious, interesting read)

https://digiday.com/marketing/top-twitter-fails-2013

So here we go with the reblog...

btw, it is 7:00am on November 28, 2017