#Email List Segmentation

[sevenfusions]

Effective Email Marketing Services That Convert Leads into Loyal Customers

Looking to boost engagement, nurture leads, and drive more conversions? At Seven Fusions, we specialize in Effective Email Marketing Services tailored to elevate your brand communication and maximize ROI. Whether you’re a startup or an established business, our email strategies are designed to deliver the right message, to the right audience, at the right time.

Why Email Marketing Still Works in 2025

Despite the rise of social media and paid ads, email marketing remains one of the highest ROI channels in digital marketing. It’s direct, personal, and measurable. With our expertise, you can harness this powerful tool to stay top-of-mind with your audience.

Key Benefits of Email Marketing:

Reach your customers in their inbox

Build brand trust and loyalty

Automate lead nurturing

Generate repeat sales

Track performance in real-time

Our Email Marketing Services Include

At Seven Fusions, we offer a full suite of Effective Email Marketing Services, customized for your business goals:

Strategy & Campaign Planning

Audience segmentation

Goal setting and KPI mapping

Competitor & industry analysis

Custom Email Design & Copywriting

Mobile-optimized templates

High-converting subject lines

Personalized content and CTAs

Email Automation & Drip Campaigns

Welcome series

Abandoned cart reminders

Re-engagement campaigns

Post-purchase follow-ups

Email List Management

Opt-in forms and lead magnets

List cleaning and validation

GDPR & CAN-SPAM compliance

Performance Analytics & Optimization

Open & click-through rates

A/B testing

Conversion tracking

Detailed campaign reports

Who Can Benefit from Email Marketing?

Our Effective Email Marketing Services are perfect for:

E-commerce businesses

B2B service providers

SaaS companies

Healthcare & fitness brands

Real estate agencies

Educational institutions

Whether you're selling products, generating leads, or building customer relationships, email marketing is your secret weapon.

Why Choose Seven Fusions?

100% Custom Strategies

We don’t use cookie-cutter templates. Every campaign is built around your brand, audience, and goals.

Experienced Team

Our marketers, designers, and copywriters are email specialists with proven success across industries.

Transparent Reporting

Track every open, click, and conversion — we make sure you know exactly how your campaigns perform.

Dedicated Account Manager

Get personalized support from a team that understands your business.

Combine Email with Other Digital Channels

Email marketing is most powerful when used alongside:

SEO Services

Content Marketing

Social Media Marketing

We help you build a unified digital strategy for maximum impact.

Ready to Launch Smarter Campaigns?

Let us help you turn emails into revenue. With Effective Email Marketing Services from Seven Fusions, you’ll build stronger relationships and generate measurable results.

 Get a Free Email Audit

Frequently Asked Questions (FAQs)

1. What are Effective Email Marketing Services? Effective Email Marketing Services involve strategic planning, audience segmentation, personalized messaging, automation, and performance tracking to help businesses engage customers, nurture leads, and increase conversions through email campaigns.

2. How can email marketing help grow my business? Email marketing allows you to reach your audience directly with personalized content. It improves customer retention, drives sales through timely promotions, and builds long-term relationships — all while offering one of the highest ROI channels in digital marketing.

3. Do you provide email automation and drip campaigns? Yes, at Seven Fusions, we create fully automated email workflows, including welcome sequences, cart abandonment emails, re-engagement campaigns, and post-purchase follow-ups to keep your customers engaged at every stage.

4. Will I get reports and insights on campaign performance? Absolutely. We provide detailed campaign analytics, including open rates, click-through rates, conversions, and A/B test results. Our reports help you understand what’s working and where to optimize.

5. Can I use email marketing for both B2B and B2C businesses? Yes! Our Effective Email Marketing Services are tailored for both B2B and B2C audiences. We customize your strategy to fit your customer journey, whether you're nurturing business leads or promoting products to consumers.

[roboticsysinfo]

The Premier Email Marketing Company in Haryana: Robotic Sysinfo Leads the Way

In digital marketing, email marketing is one of the most effective methods. It has direct access to a business' audience and gives an excellent opportunity to engage with prospects as well as growth for any business. With the numerous companies offering email marketing solutions, how do you know which company to believe and hand over your brand's email campaigns? There is always the case of robotic Sysinfo, an email marketing company in Haryana. Let's talk about why it is one of the leading companies that every business puts its faith into its effective email marketing strategy.

1. The Power of Email Marketing in Today's Digital World

Email marketing is one of the oldest and most trusted practices of business correspondence with customers, generating sales, and developing long-term relationships. With more than 4 billion email users worldwide, as recently reported by Statista, it's no surprise that companies resort to email campaigns to enhance their reach. In Haryana, Robotic Sysinfo has capitalized on this trend to assist businesses in increasing their marketing ROI. They create tailored email marketing campaigns that strike a chord with the receiver and are measurable in their outcome.

2. Why Robotic Sysinfo Is Different

Robotic Sysinfo, a Premier Email Marketing Company in Haryana has established a niche by offering customised email marketing solutions to clients belonging to various sectors. The company has over ten years of experience in email marketing and has mastered its art through time, always staying ahead of the curve when it comes to changing technologies.

One of the essential features that differentiate Robotic Sysinfo from other companies is that they are choosy about details. From email list segmentation to creating excellent content, the tactics that this company has to offer will be specific to the client's requirement. The company takes care to create messages that will effectively reach the target audience and not send the same old general emails. This kind of personalization is what generates a higher open rate, better engagement, and ultimately more conversions.

3. High Technology and Innovation

Robotic Sysinfo is not just an email sender. They know that data and analytics are important. Advanced tools track and analyze email campaign performance for the company. It is all data-driven, ensuring optimization of designs, subject lines, and timing in each email campaign.

More than that, though, Robotic Sysinfo also included automation into their email marketing. It saves time but will still communicate with the audience on a consistent basis. For example, an automated email sequence lets businesses nurture leads with the right messages at the right times, all without sending each one of those emails individually.

4. Results-Driven Approach

At Robotic Sysinfo, they focus on the results. They do not send out e-mails and sit back to hope that everything will go well. Rather, they keep track of open rate, click-through rate, and all other KPIs, which prove that each campaign brings some value. There is a specific team that tracks each campaign, learns from mistakes made in previous campaigns, and enhances strategy for future ones.

The track record speaks for itself. Hundreds of clients have witnessed a huge surge in conversions and customer retention after working with Robotic Sysinfo. With this expertise, businesses in Haryana can be assured that they are working with a firm that delivers real, measurable results.

5. Customer-Centric Philosophy

But what actually makes Robotic Sysinfo a top-class email marketing agency is their commitment towards their clients. They take out the time to know each client's goals and problems and then customise their approach to meet them. Whether a small business in a city or a huge enterprise, at Robotic Sysinfo, all its clients are dealt with the same amount of passion and care.

Read More:

Conclusion

If you’re looking for an email marketing company in Haryana that delivers results, look no further than Robotic Sysinfo. With a unique blend of technology, data-driven strategies, and a customer-first mentality, they have proven time and time again that they are the premier choice for businesses looking to thrive in today’s digital landscape. By choosing Robotic Sysinfo, you’re not just investing in an email campaign; you’re investing in the growth and success of your business.

[ronaldtateblog]

The Ultimate Guide to Building a High-Converting Email List

Exploring email marketing, I see how vital a high-converting email list is for any online business. This guide will cover email list building and strategies for success. Email marketing offers a great return on investment, with $44 for every $1 spent1. By using the right methods, businesses can make a lot of money and meet their marketing goals. Creating a high-converting email list is key to…

[madhukumarc]

How can segmentation improve the effectiveness of email marketing?

Email Marketing Segmentation for Improving Effectiveness:

Here is how segmentation improves the effectiveness of email marketing:

Allows for more personalized and relevant content.

Enables targeted messaging to specific customer groups.

Improves open and click-through rates.

Increases conversions and sales.

Reduces unsubscribe rates.

Helps identify and focus on the most valuable customers.

Allows for A/B testing of different messaging and offers.

Provides better data and insights for future campaigns.

Enhances customer engagement and brand loyalty.

Optimizes email marketing ROI.

Remember - “Segmentation is crucial to understanding your competitive market. It helps you find a way out of a very competitive market and it is essential for continued growth” – MarketingProfs

Average Email Marketing Stats by Industry Benchmark:

Image Source - HubSpot

Here's related information that you may also find helpful – Email Subject Line Statistics

[formativeu]

Unleashing the Power of Mailchimp: Your Guide to Email Marketing Success

Email marketing remains a cornerstone of digital strategy, offering unparalleled opportunities for businesses to connect with their audience. At the forefront of this revolution is Mailchimp, a comprehensive platform that empowers marketers to craft, automate, and analyze their email campaigns with precision. Let's delve into how Mailchimp can transform your email marketing efforts and drive measurable results.

Crafting Engaging Email Campaigns with Mailchimp's Templates

Creating visually stunning emails that resonate with your audience has never been easier thanks to Mailchimp's vast selection of customizable templates. From sleek newsletters to promotional announcements, Mailchimp offers templates to suit every occasion and industry. Discover how Mailchimp's templates can help you captivate your subscribers and drive engagement.

Harnessing the Power of Email List Segmentation

Segmenting your email list allows you to deliver targeted content to specific groups of subscribers, resulting in higher open and click-through rates. With Mailchimp's advanced segmentation tools, you can divide your audience based on factors such as demographics, behavior, and preferences. Learn how to leverage email list segmentation to deliver personalized experiences that resonate with your subscribers and drive conversions.

Implementing Effective Email Marketing Strategies

Effective email marketing requires a strategic approach tailored to your business goals and audience needs. Whether you're nurturing leads, promoting products, or building brand awareness, Mailchimp offers a range of email marketing strategies to help you achieve your objectives. Explore how Mailchimp's features can help you execute targeted campaigns that deliver results and drive business growth.

Leveraging Mailchimp's Advanced Analytics

Understanding the performance of your email campaigns is crucial for optimizing your strategy and driving success. With Mailchimp's robust analytics dashboard, you can track key metrics such as open rates, click-through rates, and conversion rates in real-time. Discover how to leverage Mailchimp analytics to gain valuable insights into your audience's behavior and refine your email marketing strategy for maximum impact.

Maximizing Efficiency with Mailchimp's Automation

Automation is the key to streamlining your email marketing efforts and delivering timely, relevant messages to your subscribers. With Mailchimp's powerful automation features, you can set up automated workflows for welcome emails, abandoned cart reminders, and more. Learn how Mailchimp automation can help you save time, increase efficiency, and drive engagement across the customer journey.

Conclusion: Empower Your Email Marketing with Mailchimp

In conclusion, Mailchimp is the ultimate tool for businesses looking to take their email marketing to the next level. With its intuitive interface, customizable templates, advanced segmentation capabilities, and powerful automation features, Mailchimp empowers marketers to create, automate, and optimize their campaigns with ease. Discover how Mailchimp can help you unlock the full potential of email marketing and achieve unparalleled success.

Email campaign optimization | Email list segmentation | Email marketing strategies | Email marketing tools | Mailchimp analytics | Mailchimp automation | Mailchimp email marketing | Mailchimp templates | Mailchimp tutorial

[iamhossain]

I will Set Up High-Converting e-commerce Email Marketing Flows in Klaviyo.

Visit My Upwork Project:

Klaviyo On Upwork

Supercharge your eCommerce sales with expertly designed Klaviyo email automation flows!

As a dedicated Klaviyo email marketing specialist, I help online stores like yours set up powerful email flows that turn visitors into buyers and one-time shoppers into loyal customers.

Whether you're on Shopify, WooCommerce, or BigCommerce, I’ll craft custom workflows including welcome series, abandoned cart recovery, post-purchase sequences, win-back campaigns, and more — all optimized for engagement, conversions, and long-term growth.

Each email is professionally written, mobile-friendly, and tailored to reflect your brand's voice. With my strategic segmentation and flow logic, your emails will hit the inbox at just the right time — not the spam folder.

Let’s build your automated revenue machine in Klaviyo. Contact me today and start seeing results!

[kopfconsulting]

Master the art of email automation with tips on creating effective welcome, product delivery, and nurturing sequences. Discover how to balance engagement frequency, minimize unsubscribes, and build lasting client relationships through email marketing.

[boiporitto]

Organic Email List: How to Build and Manage an Effective List

An email list is a group of email addresses. These are from people who agreed to get messages from a sender. It’s a valuable tool for personal or businesses communication. Here are some reasons of using email list: Communicating personally: An email address is like your online mailbox. It lets you send and receive messages from anywhere. It’s highly important for talking to friends, family, and…

[jdstanelle]

Email Marketing Best Practices to Boost E-commerce Success

In the competitive world of e-commerce, email marketing remains one of the most powerful tools for driving sales, building customer relationships, and fostering brand loyalty. With an average return on investment (ROI) of $42 for every $1 spent, email marketing continues to outperform other digital marketing channels. In this comprehensive guide, we’ll explore the best practices that can elevate…

[linkupminds]

What is email marketing and how does it work?

Email marketing is like a trusted friend in the world of digital marketing. It's reliable, effective, and has stood the test of time. Whether you're new to the game or a seasoned marketer, understanding what email marketing is and how it works can significantly boost your marketing efforts.

Click the link above to continue reading!

[digitalmarketingbizz]

The Power of Email Marketing: Why It's Essential for Your Business's Success

In today's fast-paced digital landscape, where social media, search engine optimization (SEO), and influencer marketing often take center stage, it's easy to overlook the tried-and-true method of email marketing. However, don't be too quick to dismiss this powerful tool – email marketing remains a cornerstone of successful business promotion. In this blog, we'll delve into the reasons why you should market your business with email, and we'll also explore some trending keywords to keep your content in tune with the latest industry developments.

Unlocking the Potential of Email Marketing

In an era dominated by instant messaging and social networking, you might wonder whether email marketing is still relevant. The answer is a resounding yes! Email marketing remains a crucial strategy for businesses of all sizes, and here's why:

Direct Communication: Email marketing offers a direct line of communication to your audience. Unlike social media posts that might get lost in a sea of content, emails are delivered straight to your subscribers' inboxes, ensuring that your message is seen.

Personalization: With advanced data analytics, you can tailor your email campaigns to specific segments of your audience. Personalized content resonates more with recipients, leading to higher engagement and conversion rates.

Cost-Effective: Compared to other marketing methods, email marketing is incredibly cost-effective. There are minimal expenses involved, and the potential return on investment (ROI) is substantial.

Drive Conversions: Email campaigns allow you to guide your subscribers through the buyer's journey, from awareness to conversion. Well-crafted emails with compelling calls-to-action can drive sales and boost your bottom line.

Analytics and Insights: Email marketing platforms provide detailed analytics that allow you to track open rates, click-through rates, and conversion metrics. These insights help you refine your strategies and optimize future campaigns.

Building Relationships: Email marketing enables you to nurture relationships with your audience. By consistently delivering valuable content, you can establish trust and loyalty over time.

Trending Keywords in Email Marketing

To ensure your email marketing content remains current and relevant, consider incorporating these trending keywords into your campaigns:

Personalization: Tailoring content to individual preferences is a hot topic in email marketing. Mention how your business utilizes personalization to enhance user experience and drive engagement.

Automation: Marketing automation streamlines your email campaigns, saving time and increasing efficiency. Highlight how automation can help deliver timely and relevant content to subscribers.

Segmentation: Segmented email lists improve targeting by sending the right messages to the right people. Explain how your business categorizes subscribers to provide them with content that aligns with their interests.

AI and Machine Learning: These technologies enhance email marketing by analyzing data and optimizing campaigns. Discuss how AI and machine learning contribute to your email marketing strategy.

Interactive Content: Interactive emails, such as polls, quizzes, and GIFs, are gaining traction. Describe how your business employs interactive elements to make emails more engaging.

Mobile Optimization: As mobile device usage continues to rise, optimizing emails for mobile screens is vital. Emphasize your commitment to delivering a seamless mobile experience.

Conclusion

In the ever-evolving world of digital marketing, email marketing stands as a stalwart strategy that continues to deliver impressive results. Its direct communication, personalization options, and cost-effectiveness make it a must-have in your marketing toolkit. By incorporating trending keywords and staying up-to-date with industry innovations, you can harness the power of email marketing to drive conversions, build relationships, and propel your business towards greater success.

[fishenjoyer1]

Fish of the Day

Today's fish of the day is about the goonch by special request!

The gooch, also known as the giant devil catfish, is a fish that I've written about before, and those of whom have been on this email list may remember from back in February 2022. Known by the scientific name Bagarius yarrelli and synonym Bagarius bagarius (which may be another smaller species, and may simply be a misnamed juvenile goonch catfish), this fish is well known for their huge size. Found across the Indian subcontinent and Southern Asia, particularly the basins of Indus and Ganges. Living in particular in shallow beds, underwater caves, and submerged cliff faces, as these fish are known for frequenting areas of both shallows and of great depth. Most of the resources on this fish are based around the fishing legend of them. As such a large, fast, and violent fish, many anglers have created almost a mythology around them, based around tales of man eating fish, and of the skill required to find and catch them.

Very little is known about the goonch catfish, and most public perception of it comes from the American TV show Animal Planet segment called River Monsters, which searches to catch large and dangerous fish worldwide. An episode of this show covered the mythology of the Goonch, specifically after a series of people were pulled underwater the Kali River of India. It was found that a particularly large goonch (as long as 6ft 7inches, and weighing over 160 pounds) was the cause of the attacks, sightings supported this, and all local crocodiles were too small or not known to be in the area of attack, with no other large predators as far upriver. However, other than humans, on occasion of getting large enough to forcibly drown them, the diet of the goonch is entirely carnivorous. Goonch eat: invertebrates, crustaceans, amphibians, and fish. Although when larger they've also been recorded taking down much larger prey, such as water buffalo.

There is almost no knowledge about the reproduction of goonch catfish. All research I have done suggests there are no instances of captive breeding, and no observations of wild spawning. Most catfish spawn in the warmer months of summer, with female catfish releasing anywhere between 3,000 to several hundred thousand a season, with male fish releasing milt to fertilize these eggs. During these spawning seasons, catfish often meet in rocky crevasse at nests, where sometimes one parent will watch the eggs in species of monogamous fish. However, there is some more knowledge about the goonch catfish itself.  Their wild lifespan is unknown, but in captivity Goonch Catfish live anywhere between 5 to 10 years, and display no sexual dimorphism between male and female goonch.

That's the goonch catfish, everybody! Have a wonderful day!

[fuckyeahgoodomens]

Good Omens graphic novel update: June 2024

Welcome to the June update. A lot of behind the scenes work at the moment but we're grabbing the travel sweets, popping in the Bentley and hitting the road. More on that below.

Admin

Ongoing reminder that the project FAQ can be found here. 

I pledged using my Apple ID, or no longer use the address my pledge is attached to, or I cannot work out what email address my pledge is connected to. What should I do? Please contact us via your Kickstarter account where the pledge is connected; we will be able to see on our system which address it is. If it's one you have access to, great! The FAQ has information on how to resend your invite link to access the PledgeManager. If it's one you are not able to access, then you can let us know which email is preferred and we can update this on the system, which will automatically send a new invite.

Events

We've had a lot of queries about when the Good Omens team will be attending events more formally, after some Aziraphale and Crowley spotting at conventions we'd been to previously. Well, we're excited to confirm the first: Good Omens HQ will be at ACME Comic Con in Glasgow, Scotland this September.

We'll be bringing the actual-real-life-home-to-Crowley-and-his-plants Bentley from Season 2 of Good Omens, the first time the car has been made available publicly for fans to come see and get photos with, ahead of its journey back to the set and the start of Season 3 filming.

We also see Quelin Sepulveda, aka Muriel, has been announced for the event for some additional ineffable joy.

You can get your tickets for ACME Comic Con here. We hope to see some of you there.

While we won't be rocking up with the Bentley to this next one, we want to let you know about Ineffable Con which, though sold out in person, is also taking place virtually in July. The fan-run event hosts great panels, auctions and more, with money raised going to Alzheimer’s Research UK, in memory of Sir Terry Pratchett.

Where next? We have - not an exaggeration - a list of about 200 events somewhere from when we asked fans this on Instagram and while we can't promise quite that amount of convention attendance, we're certainly looking to do some more things in future with Good Omens at large. Watch this space.  

Good Omens items...

This month has largely seen prototypes and samples for the wider Good Omens merch store arriving, and while we can't share those yet, we are certainly excited to see more fan product suggestions coming to life. That does, however, leave our public item updates a little slim on the ground.

To make up for that, here's some new panels from Colleen:

Also known as, "What could possibly go wrong?" And:

Also known as, "Well why don't you ▇▇▇ ▇▇▇▇▇▇ ▇▇▇ ▇▇!@#▇" or words to that effect, we'd imagine.  

Update from Colleen

Following such a positive response to Colleen's piece last month, bringing you behind the scenes into making the Good Omens graphic novel, we are delighted to say that she has agreed to write something for our updates going forward! For June, she's going more in depth into the process of flatting and the technicalities of colouring on screen vs print. Over to you, Colleen.

---

I mentioned the other month that I use a flatter to help me with technical work on GOOD OMENS, and here is a great example.

This is my original, hand drawn line art.

And this is the flatting file which was created using the MultiFill computer program.

It will put your eyes out.

The raw image above demonstrates how the color art lines up solidly under the line art. If it doesn't do that, you get a weird phenomenon in print called ghosting, a tiny little line of white around each segment of color. I had this issue on one major project and ended up redoing every single color file after I got a look at the first printing. Nearly two weeks of work.

The same image with the line art on top.

The layer order looks like this.

Background copy is the clean, line art layer.

I scan the art at 600 dpi, then make the blacks pure black, the whites pure white. Then I convert back to greyscale, then RGB, then duplicate the layer. Then I delete the white on the upper layer so the line art layer is transparent but the blacks on that layer are not.

If you have blacks on a layer that has been multiplied, you can see slight color through those blacks. You want pure black.

The lower layer is where I use the MultiFill program to create the digital flats. First you use MultiFill to drop in the random colors, then the companion plug-in Flatter Pro to make those colors seal under the black lines.

This probably sounds like a silly thing to worry about, but if the flat colors don’t line up perfectly under the black line art, you get the dreaded ghosting I mentioned. You can see it below in this image. It’s a tiny little white line that will appear around the black lines and color areas.

This drives me nuts and is an absolute nightmare to fix.

It’s a very common problem, especially for people who work for web and don’t anticipate the problems going from web to print.

What looks great on your computer can cause big problems in print.

From here, my flatter Jul Mae Kristoffer, who is way over in the Philippines, does flatting that is more in keeping with the areas of color I want to isolate. As you see on Layer 1.

But again, this is still pretty ugly, and not what I would use for final color. Flatting is a technical issue, not a creative one, though in some cases a flatter will make choices you may use. Most of the time they don't.

Here is my final color page.

Sometimes my MultiFill flats are so wonky I have a hard time getting my brain to snap out of what I see before me. If I get stuck, it's a good idea to just pick at it and come back to it later.

If it really, really bothers me, I’ll take the MultiFill flatter layer and desaturate the color so it doesn’t poke my eyes out.

Here’s an example. The digital flat file.

The desaturated flat file that doesn’t make me want to poke my eyes out.

And the final color.

Sometimes I just put in a solid white layer so I don’t see the flats at all. Flatting is there to allow you to easily pick spots to color in, and doesn’t usually appear in the final work.

Sometimes I want to create my colors using transparent color over a white ground, which is more delicate in the final.

Here’s an example from Neil Gaiman’s American Gods. I also selected all black line art here and converted it to sepia to give it a vintage look. Except for the fairies. They’re green.

A colorist must also consider color settings.

Different clients can have different requirements. I find these color settings, which I got from the Hi-Fi Studio, to be pretty solid. I use them as my default for all my projects unless otherwise requested. If your publisher has other settings, they’ll usually send you a csf file which you can upload to Photoshop. The program will save your files and you can just switch between them as you need them.

This tells the printer things about the paper and the spread of the ink you will use. That’s what dot gain means - it makes printed color look darker than intended, so you set up your files to account for it.

When you hover your pointer over each box, it will tell you what each setting is supposed to accomplish.

Another really important thing to consider when coloring comics is color range.

I’m coloring this book in RGB range, but for print you use CMYK.

I’m about to confuse the heck out of some people with this post, I’m afraid. But here we go.

Here is this shot in RGB color setting.

And here is the same page calibrated for print in CMYK.

The biggest shift is in the reds. Print cannot match those reds.

You may not see much difference here, but it’s the sort of thing that drives artists crazy.

A computer should be perfect for conveying exactly what you want, right? It's all just 0's and 1's, binary information, and that information should be the same from one computer to the next?

Nope. Not even close.

First off, computer monitors must be calibrated. You can use a computer program or a tool that measures the color on your computer screen and then adjusts the color to an industry standard.

Have you ever been in an electronics shop where a bunch of TV shows were on display, all of them playing the same show, and have you noticed how different the color was from one TV to the next?

It's like that.

I freely admit I don't pay a whole lot of attention to calibration, but if I were a professional photographer I would. I'd have a little spectrometer attached to my screen and software would adjust my monitor to the best possible standard range. As it is, I just use the default setting on my computer and hope for the best.

If your monitor is properly calibrated and your art is shown on another monitor that is properly calibrated, the art will look almost identical from one monitor to the next.

YAY!

But from one monitor to the next, that's about where the resemblance ends.

Colors are calibrated to something called RGB, or Red, Green, Blue.

All colors come from a mix of red green and blue. At their greatest intensity, all the colors in the spectrum together become pure white light.

This is why RGB is called ADDITIVE color, because you ADD colors from the spectrum to get ALL colors, and all colors create the entirety of the rainbow, and pure white light.

Your computer monitor, your phone, your television, all images are created via light using RGB, a gamut that covers all possible colors that can be created.

That's a lot.

And that's why some of the colors you see on your TV or phone are so deep and intense.

For the widest possible range of color and intensity, you use RGB.

Unfortunately, there is what you can create with light, and then there is what you can create with pigment or ink. And that is why printing what you see on your computer almost never looks exactly like what you see in a book.

For printing, you must use a color setting known as CMYK. This stands for Cyan, Magenta, Yellow and Key/Black.

In printing, the pure blue is actually Cyan and the pure red is actually Magenta.

CMYK color range is not created by addition, but by SUBTRACTION. In order to get the color you want, you reduce the percentage of one of the four colors for ink mixing. Mixing all colors, instead of giving you white, gives you black.

The gamut of CMYK is limited to what can be created with ink.

You've probably heard the term four color press? This is what that means. Four colors, with each color of ink run over the paper on rollers which, combined in varying layers of opacity, create all the printing colors you see.

But remember, what you see on your computer monitor and what CMYK gamut can handle are two different things.

Now, I’ve been really careful with the color settings on Good Omens, so there haven’t been any big surprises, but let me show you a snippet of a project I did for the French fashion house Balmain.

The RGB version:

And then this shot after it was converted to a CMYK file for print.

That's a pretty big difference.

Now, you see this shift mostly with vibrant colors, such as that pink there. But other colors hardly changed at all, right?

That's because this issue is about range of color. CMYK and RGB occupy a shared range which you can see demonstrated by this graphic I got from Wikipedia.

The graphic shows the RGB ranges supported by various digital formats. SWOP CMYK is the most common range my publishers use. Note that the bounding box line shared by the RGB and SWOP CMYK formats shares about half the range space. So whatever RGB colors you use that are outside that range will be digitally converted to the smaller SWOP CMYK range.

And you may not like what you end up with.

As you can see, some of the most ethereal and intense colors get lost outside of the SWOP CMYK boundary.

A look at the Dark Horse Comics color settings in Photoshop. Theoretically, this information should prevent your art from looking like mud on publication.

Now, after I just told you the dangers of coloring in RGB then converting to CMYK for print, I tell you I am coloring Good Omens in RGB anyway. There’s a couple of reasons for this.

Remember, RGB give you a greater range of color, so it can be to your advantage to preserve your original files using a format that gives you the greatest range.

Again, here is the unaltered file.

You can see what the CMYK result will be simply by clicking the Proof Colors button here. This will show you how the art will convert.

And the Gamut Warning will show you which colors are out of gamut range for print.

The intensity of that magenta and that purple in the top right are not going to print true.

This is how it will look in final.

So even if you do what you think is perfect color on screen, there is no way it can perfectly convert to print. Almost everything will involve a little bit of compromise.

Even though you have to consider the color shift issues, preserving your files in RGB gives you greater wiggle room, especially if you get lucky someday and get to work with a printer who can print in 6 colors. Or maybe some technology you don’t know about will pop up and make printing super glorious. Who knows.

Regardless, you should keep an eye on that gamut and color for CMYK print, while preserving your master files in RGB.

Until next time.

[thenixart]

[id: Three images: a banner and two pictures listing prices with sample artwork. The banner reads 'The Screaming Emu' in orange across a blue, black, and green bird monster.

The second image shows Andalite heads in varying levels of detail with prices listed: $10 for a sketch, $15 for line art, $20 for line art with flat colors, and $25 for line art with full coloring and shading.

The third image shows a dragon standing upright with lines marking off segments of its body listed with prices: No additional charge for the head, +$10 for a bust up drawing, +$15 for a waist up drawing, and +$25 for a full body drawing. /end id]

Hey! My commissions are open. For a lot of reasons I need more money than I’m currently able to make at my job. I would be incredibly grateful if you commissioned me.

Contact me via private message or ask through @thenixart​ or via my email: JayTHarris42@gmail.com

Payments through Paypal or kofi (ko-fi.com/nixkat > accepts card payment). Products are digital and will be emailed in .png format unless otherwise specified.

Extras!

-Additional characters are $5 per character. -Simple backgrounds like colored rectangles or circles or polka dots cost nothing. Complex backgrounds are $15. -Saucy/Suggestive art (T&A mostly and some kinks) has an additional charge of $25

I draw:

-Monsters, aliens, fantasy creatures -Animals and Furries/Anthros -Humans

I do not draw:

- Genitals, Body fluids, Sexual Acts - Incest, Pedophilia, Sexual Assault/harassment

Art examples:

[id: A digital painting of two women, one tall Black and with red hair and one shorter white and prematurely gone grey, on a hike in a birch-maple forest in autumn. They are on a wood planked path with a split in the path in front of them. The taller woman holds a map folded in one hand and points at the path directly in front of them while the shorter woman looks at her and looks to be speaking. /end id]

[id: A drawing of the head and neck of the titular Kaiju no. 8. The monster is mostly black with his scaley skin and armor plates being different shades. He has bright blue exposed tendons and connective tissues on parts of his neck and mouth corners. The front of his head is a white, horned, skull-like face./end id]

[ID: A simple drawing of Laios Touden from Dungeon Meshi as a wolfman-type werewolf with a tail. He’s drawn from the hips up and wearing his plate armor. /End ID]

[id: Digital art of a a dark grey spotted dragon posed mid landing from a leap against a grey background with a peach square behind the dragon framing it.

The dragon has a purple head with glowing green eyes. Its wings are very large with paler grey membranes. Its tail is forked and the end is pink with the prongs glowing pink. /end id]

[ccccallsigns-au]

[CONGRATULATIONS. YOUR LINGUISTIC ABILITIES ARE UP TO PAR.]

[THE CORRECT ANSWERS ARE LISTED BELOW.]

[THERE WERE MORE THAN SEVERAL INSTANCES OF "ELEMENT" IN PLACE OF "SEGMENT" AND "SOL" IN PLACE OF "SUN." BOTH OF THESE WERE, OF COURSE, COUNTED AS INCORRECT.]

[THE MOST EGREGIOUS WRONG I HAVE HAD THE MISFORTUNE OF RECEIVING HAS BEEN.... EMAIL. IN PLACE OF RADIO.]

[I WILL RETURN WITH THE NEXT ASSESSMENT SHORTLY. PREPARE YOURSELVES.]