#Retail Footfall Data

[asiangroups]

Retail footfall shows resilience as retailers look ahead to Spring Budget

Footfall in February remained somewhat stable, notes a recent report, showing a considerable rise observed after the post-Christmas lull with Valentine's Day emerging as the key contributor.

MRI Software’s latest retail footfall data for February revealed a minor dip of -0.3 per cent compared to February 2024 across all UK retail destinations, driven by a -1.5 per cent decline in high street activity.

This annual fall reflects historical trends for February but may have been compounded this year by a particularly severe flu season, ongoing travel disruptions, and the arrival of Storm Herminia; all of which created further obstacles in driving retail and office-based footfall.

Shopping centres and retail parks bucked the trend recording rises of +0.2 per cent and +1.9 per cent, respectively, and continues to reinforce the benefits of enclosed retail destinations.

[vemcogroup]

How Does the People Counting System Improves ROI For Retailers?

We live in a highly competitive environment where everyone seems to be busy. As we go by there is a noticeable increase in the number of stores and outlets in our surroundings. Retailers operate in a very competitive environment where giving importance to every aspect is becoming crucial. They have to be cautious about the retail space as well as the staff hour which can directly impact the profit. 

People counting solutions are very much needed for retailers seeking to convert data insights into increased ROI. By having accurate and precise analytics both within the indoor stores and through the outdoor pedestrian counters, the people counting systems provide a range of benefits.

Turning Foot Traffic into Actionable Insights

In a brief, people counting for retail tracks the number of visitors entering a specific area, how long they stay, and at what times the traffic peaks or dips. This data provides essential details on strategic improvements:

Staff Optimization:- By aligning the staff schedules with real visitor patterns, stores can ensure staff are available during peak times, boosting sales opportunities and customer satisfaction while cutting off unnecessary labour during off-time.

Store Layout and Product Placement:- Identifying high-traffic zones lets the managers position top products where they are most likely to be seen, improving both conversion rates and average transaction size.

Marketing ROI:- People counting solutions also allows retailers to directly measure the impact of events, displays, and campaigns. A jump in traffic following a new promotion is clear evidence that the marketing spend is working; if not, strategies can be refined in real time.

Precision for Every Location—In and Outdoors

While in-store sensors and cameras provide in-depth analysis of customer flow, outdoor pedestrian counters help scale the true potential of each location, even before the customers steps in the store. Counting passing foot traffic versus store entries can reveal:

The effectiveness of window displays and exterior marketing.

Opportunity gaps- if a crowded sidewalk is not converting into customers, then it is necessary to adjust window displays or store hours.

Boosting Conversion and Profitability

People counting for retails is not just about maximizing headcounts. By combining footfall data with sales and CRM information, it is possible to calculate conversion rates: how many visitors actually made purchases. This highlights:

Underperforming time slots or product zones.

Opportunities for service enhancement and staff training.

Areas with high engagement but low conversion, where merchandising or pricing adjustments would make more sales.

Even a visible increase in conversion rate such as moving from 10% to 11% can boost the store revenue by up to 10%, turning data into direct profit.

Enabling Proactive Decision-Making

The efficient people- counting solutions just don’t collect the data, they integrate with Point-of-Sale, marketing, and workforce management platforms. This enables:

Real- time dashboards for spontaneous decisions

Benchmarking performance across multiple branches

Informed investments in store expansions or renovations based on precise local insights

Facility Management and Customer Experience

Accurate footfall counts are not only about staffing but also includes cleaning schedules, queue management, and safety compliance, especially beneficial for high-traffic stores or during special promotions. This helps to create a cleaner, safer, and more comfortable shopping experience which in turn drives repeat visits and brand loyalty.

Conclusion

By leveraging people counting solutions including advanced outdoor pedestrian counters, retailers can gain the clarity needed to maximize sales, control costs, and adapt quickly to changing customer behavior. The results are measurable, ongoing improvement in ROI driven by data and absolutely it’s not a guesswork.

[innovaticsblog]

Optimize your restaurant's performance with advanced footfall analytics. Track customer visits, analyze patterns, and make data-driven decisions to boost engagement and improve operations

[m3mparagon57]

Retail and Entertainment Reimagined: What M3M Paragon 57 Offers in Sector 57, Gurgaon

M3M Paragon 57 is a new commercial project located in Sector 57, Gurugram. Considering modern retail and entertainment, it offers a smart mix of high-road destination, food and holiday options. In this blog, we will break major details such as location, layout, pricing, and why it is seen as a good investment - using reliable data from official sources and real estate websites.

Why choose Sector 57?

Great connectivity

The M3M Paragon 57 Retail Investment sits on the corner of the Golf Course Extension Road and the corner of 24-30-meter sector road. It provides easy access to major routes such as Sohna Road, NH -8, and Rapid Metro -it is well connected to shopkeepers and passengers.

Strong residential footfall

With a mixture of mid-limit and premium housing, more than 2 lakh people live in nearby areas. This means that the area already sees good legs traffic, which is great for retail businesses.

What does the project offer?

Project size and design

Built in 1.5 acres, M3M paragon 57 is a four -storey retail plaza. The project is developed by Paryapt Infrastructure and is designed by GPM architects and planners - both are known for quality work.

Different types of units

The project consists of a variety of spaces to suit all types of businesses. Small 200 square feet. Shops up to multiplex spaces over 2,000 square feet. It is ideal for retail stores, restaurants, food courts, entertainment areas and even the studio apartments.

Modern features

The ground floor has better visibility and triple-hit retail outlets for location. The upper levels include open-air walkway, fine-dining restaurant and a multiplex. To make things smooth and convenient, the plaza has multi-level parking and sharp escalators.

Features and Experiences in M3M Paragon 57

Retail features

The M3M Paragon 57 Retail Investment is designed to provide a smooth purchasing and business experience. This includes a large hypermarket on the lower ground, triple-hit shop on the ground floor, landscapped open space, fast escalators and strong security with multi-layered systems.

Entertainment and holiday

To keep visitors busy, the project offers a lot of entertainment options. There is a multiplex on the third and fourth floors, food courts, fine-dining areas, indoor game zone and stylish lounge, making it a ideal mixture of fun and shopping.

essential features

The project is designed for comfort and comfort. It offers adequate parking (both underground and surface-level), full power backup, CCTV surveillance, fire security systems and even long-term studio apartments to support long-term use.

Active resale market

The current listing shows active interest in the project. For example, a 200 -square -foot unit is listed at approximately 49 lakhs, while 500 square feet are located for about ₹ 1.23 crore. This indicates increasing demand in the resale market.

Expert opinion

Real estate expert M3M Paragon 57 as a strong, self-contained commercial destination. Retail and entertainment are seen as a large plus for rented returns and long -term values ​​of rent.

Final thoughts

M3M Paragon 57 is emerging as a solid investment in Gurugram's commercial real estate view. With a great location, with a wide range of unit size, modern features and legal clarity, it is a promising option for those wishing to invest in retail property.

[cogitoergofun]

Target this week said it would shutter nine stores across four states due to theft and organized retail crime, the latest big-box retailer to signal that it’s losing the war against shoplifters. The company said it made the decision out of concern for the safety of its employees and guests. “During the first five months of this year, our stores saw a 120 percent increase in theft incidents involving violence or threats of violence,” CEO Brian Cornell said during an earnings call last month.

Among the locations slated for closure in October is the Target store on 118th Street in East Harlem, which was perfectly calm on Thursday morning. Halloween decorations were aglow, the Rowing Blazers x Target collab was on display, and body wash was safely locked away behind plexiglass. “It seems well stocked in there,” said Diane Dowling, who dropped by in the hopes of finding a going-out-of-business sale (there was none). Dowling, like many New York residents, wondered about the logic of Target’s decision to shutter the East Harlem location while moving forward with plans to open new locations in the Bronx, Chelsea, Union Square, Kings Plaza in Brooklyn, and on 125th Street, just a mile and a half from the lame-duck location in East Harlem. “Why are you opening a new Target if this one is being robbed? You think that one is not going to be robbed too? I don’t understand.”

Dowling’s confusion is understandable. Reliable data on shoplifting is extremely difficult to come by, and the numbers that are available tell only part of the story. Target, like other retailers, doesn’t provide in-depth data on theft, but during an earnings call in May, Cornell said “shrink” — a catchall figure that includes merchandise stolen by both employees and the general public, lost to processing errors, or seemingly evaporated without explanation — would eat away at his company’s profitability by more than $500 million compared to last year. On Tuesday, the National Retail Federation, one of the few groups with access to big-box stores’ data on theft, released its annual security survey that estimated companies lost $112 billion to shrink in 2022.

But shrink can be misleading. While the NRF’s $112 billion figure is up from $93.9 billion in 2021, it’s only a slight uptick as a percentage of sales and it’s in line with analysts’ expectations. Yet that number was cited in news reports — coupled with images of teenagers looting stores like Apple and T-Mobile in Philadelphia — that described a “crime wave” or a “shoplifting epidemic.”

“I think there is a theft problem that has to be recognized, but I think there is a bit of a bandwagon effect,” said Neil Saunders, managing director of GlobalData. “Once one retailer discusses shrink, it becomes a buzzword, and then investors start asking questions about it, so other executives on calls start addressing it. It’s very difficult to detect whether the reason for closing a store is solely down to theft or whether it’s a combination of factors. It could be, for example, that in a particular location they don’t get the footfall or that people don’t just don’t buy as much stuff at that store to make it viable.”

[xpandretail]

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How our game-changing technologies assist retailers, mall owners, and businesses across industries grow.

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Join a league of successful retailers and businesses who have harnessed the power of Xpandretail's cutting-edge solutions to:

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[dbmrzeenews]

Febuxostat Market Size, Share, Trends, Demand, Future Growth, Challenges and Competitive Analysis

"Executive Summary Febuxostat Market : Febuxostat market is expected to gain market growth in the forecast period of 2022-2029. Data Bridge Market Research analyses the market to account to grow at a CAGR of 7.9% in the above mentioned forecast period and is likely to reach the USD 1,662.16 million by 2029

For a powerful business growth, companies must take up market research report service which has become quite vital in this rapidly altering marketplace. This Febuxostat Market report analyzes the market status, growth rate, future trends, market drivers, opportunities, challenges, entry barriers, risks, sales channels, and distributors. This report comprises of a deep knowledge and information on what the market’s definition, classifications, applications, and engagements and also explains the drivers and restraints of the market which is derived from SWOT analysis. Thus Global Febuxostat Market research analysis report serves a lot for your business and bestows you with solution for the toughest business questions.

Detailed and comprehensive market study performed in this Febuxostat Market report offers the current and forthcoming opportunities to shed light on the future market investment. It consists of most-detailed market segmentation, thorough analysis of major market players, trends in consumer and supply chain dynamics, and insights about new geographical markets. Various parameters covered in this research report helps businesses for better decision making. This Febuxostat Market research report encompasses different industry verticals for  industry such as company profile, contact details of manufacturer, product specifications, geographical scope, production value, market structures, recent developments, revenue analysis, market shares and possible sales volume of the company.

Discover the latest trends, growth opportunities, and strategic insights in our comprehensive Febuxostat Market report. Download Full Report: https://www.databridgemarketresearch.com/reports/global-febuxostat-market

Febuxostat Market Overview

**Segments**

- By Indication: Chronic Gout, Hyperuricemia - By Distribution Channel: Hospitals Pharmacies, Retail Pharmacies, Online Pharmacies - By End-Users: Hospitals, Specialty Clinics, Others

The global febuxostat market is segmented based on several key factors. Firstly, by indication, the market is categorized into chronic gout and hyperuricemia. Chronic gout is a significant driver of the market as it is a painful form of inflammatory arthritis caused by the buildup of uric acid crystals in the joints. Febuxostat is commonly prescribed for the management of chronic gout due to its effectiveness in reducing uric acid levels. Hyperuricemia, on the other hand, is a condition characterized by abnormally high levels of uric acid in the blood, which can lead to gout and other health issues. The increasing prevalence of hyperuricemia is also fueling the demand for febuxostat. Secondly, by distribution channel, the market is segmented into hospitals pharmacies, retail pharmacies, and online pharmacies. The easy availability of febuxostat in these various channels is contributing to the growth of the market. Finally, by end-users, the market is divided into hospitals, specialty clinics, and others, with hospitals being the major end-users due to the high patient footfall and need for effective gout management.

**Market Players**

- Teijin Pharma Limited - Zydus Cadila - Mylan N.V. - Apotex Inc. - Synthon BV - Breckenridge Pharmaceutical, Inc. - Hikma Pharmaceutical PLC - Ajanta Pharma - Sun Pharmaceutical Industries Ltd - Others

Some of the key market players in the global febuxostat market include Teijin Pharma Limited, Zydus Cadila, Mylan N.V., Apotex Inc., Synthon BV, Breckenridge Pharmaceutical, Inc., Hikma Pharmaceutical PLC, Ajanta Pharma, Sun Pharmaceutical Industries Ltd, and others. These companies are actively involved in product development, strategic collaborations, and geographic expansions to strengthen their market position and cater to the growing demand for febuxostat worldwide.

The global febuxostat market is poised for significant growth in the forecast period, driven by several key factors. One emerging trend in the market is the increasing focus on research and development activities by key market players to introduce innovative formulations of febuxostat with enhanced efficacy and safety profiles. This strategy is aimed at gaining a competitive edge in the market and meeting the evolving needs of patients suffering from chronic gout and hyperuricemia. Additionally, the rising geriatric population globally, coupled with lifestyle factors such as unhealthy diet and sedentary lifestyles, is expected to contribute to the growing prevalence of gout and hyperuricemia, thereby boosting the demand for febuxostat.

Moreover, the market is witnessing a surge in strategic partnerships and collaborations between pharmaceutical companies and healthcare providers to improve access to febuxostat and enhance patient outcomes. By forging alliances with hospitals, specialty clinics, and other healthcare facilities, market players can expand their distribution networks and reach a larger patient population. Furthermore, the increasing adoption of online pharmacies for the purchase of febuxostat is opening up new avenues for market growth, as it offers convenience and cost-effectiveness to consumers.

Another factor influencing the febuxostat market is the stringent regulatory landscape governing the approval and commercialization of gout medications. Regulatory authorities across the globe are focusing on ensuring the safety and efficacy of pharmaceutical products, including febuxostat, which can impact market dynamics. Compliance with regulatory standards and guidelines is crucial for market players to navigate the complex regulatory environment and gain market approval for their products.

Furthermore, the market is characterized by intense competition among key players striving to differentiate their products through branding, pricing strategies, and promotional activities. In a crowded market landscape, building a strong brand presence and fostering brand loyalty among healthcare providers and patients become imperative for sustaining market growth. Additionally, the introduction of generic versions of febuxostat by pharmaceutical companies is a notable trend influencing market dynamics, as it can lead to price competition and market fragmentation.

Overall, the global febuxostat market is poised for robust growth in the coming years, driven by factors such as the increasing prevalence of chronic gout and hyperuricemia, advancements in research and development, strategic collaborations, regulatory developments, changing consumer preferences towards online pharmacies, and competitive market dynamics. As key market players continue to innovate and expand their market presence, the febuxostat market is likely to witness steady growth and offer lucrative opportunities for stakeholders across the value chain.The global febuxostat market is a dynamic and rapidly evolving sector driven by various factors. One of the key drivers of market growth is the increasing prevalence of chronic gout and hyperuricemia worldwide. As the population ages and lifestyle factors such as unhealthy diets and sedentary lifestyles become more common, the incidence of these conditions is expected to rise, leading to a higher demand for febuxostat. Moreover, the focus on research and development by market players to introduce innovative formulations of febuxostat with improved efficacy and safety profiles is expected to further propel market growth.

Strategic partnerships and collaborations are also playing a vital role in shaping the febuxostat market landscape. By forming alliances with healthcare providers and expanding distribution networks, market players can enhance access to febuxostat and improve patient outcomes. Additionally, the increasing adoption of online pharmacies for purchasing febuxostat is providing new growth opportunities in the market by offering convenience and cost-effectiveness to consumers.

Furthermore, the regulatory landscape governing gout medications, including febuxostat, is another crucial factor influencing market dynamics. Compliance with stringent regulatory standards is essential for market players to navigate the complex regulatory environment and secure approval for their products. The competitive environment in the febuxostat market is intense, with key players focusing on differentiating their offerings through branding, pricing strategies, and promotional activities. Building a strong brand presence and fostering brand loyalty are key strategies for sustaining market growth in this competitive landscape.

Overall, the global febuxostat market is poised for significant growth in the coming years, driven by factors such as the growing prevalence of chronic gout and hyperuricemia, advancements in research and development, strategic collaborations, regulatory developments, evolving consumer preferences towards online pharmacies, and competitive market dynamics. As market players continue to innovate and expand their market presence, the febuxostat market is expected to witness steady growth and offer lucrative opportunities for stakeholders across the value chain.

The Febuxostat Market is highly fragmented, featuring intense competition among both global and regional players striving for market share. To explore how global trends are shaping the future of the top 10 companies in the keyword market.

Learn More Now: https://www.databridgemarketresearch.com/reports/global-febuxostat-market/companies

DBMR Nucleus: Powering Insights, Strategy & Growth

DBMR Nucleus is a dynamic, AI-powered business intelligence platform designed to revolutionize the way organizations access and interpret market data. Developed by Data Bridge Market Research, Nucleus integrates cutting-edge analytics with intuitive dashboards to deliver real-time insights across industries. From tracking market trends and competitive landscapes to uncovering growth opportunities, the platform enables strategic decision-making backed by data-driven evidence. Whether you're a startup or an enterprise, DBMR Nucleus equips you with the tools to stay ahead of the curve and fuel long-term success.

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[dastalkss]

Digital Das : Result-Focused SEO Experts in Lucknow for Leads

At Digital Das, we specialize in result-focused SEO services in Lucknow that help your business get found online and turn traffic into qualified leads.

As one of the fastest-growing SEO agencies in Lucknow, we understand that every brand is unique. That’s why our SEO strategies are custom-built to match your goals, whether it’s boosting organic traffic, improving local visibility, or generating consistent B2B/B2C inquiries.

What Makes Our SEO Services Stand Out?

✅ Keyword-Driven Content That Converts We use in-depth keyword research to create content that ranks on Google and resonates with your audience.

✅ Technical SEO Audits We fix what’s slowing your site down—whether it’s crawl issues, broken links, or poor mobile performance.

✅ On-Page and Off-Page Optimization From optimizing meta tags to building quality backlinks, we ensure your site is fully optimized for long-term success.

✅ Local SEO for Maximum Footfall Whether you're targeting Gomti Nagar or the entire Lucknow region, our local SEO strategies help your brand appear in local searches and Google Maps.

✅ Transparent Reporting You’ll receive regular reports showing real progress—rankings, traffic, and leads—so you can measure the ROI.

At Digital Das, we don’t believe in vanity metrics. Our focus is on what really matters: getting your business more leads and sales. Whether you’re in real estate, education, hospitality, or retail, our data-backed SEO strategies are built to deliver.

We’ve worked with over 100+ brands across Lucknow and beyond, helping them climb the search rankings and build a strong digital footprint. From SEO audits to content planning, technical fixes to local optimization, our team ensures you stay ahead of the competition.

Why Choose Digital Das?

🔹 Proven track record of lead generation 🔹 SEO strategies tailored for Lucknow-based businesses 🔹 Budget-friendly plans for startups and SMEs 🔹 Dedicated support and SEO growth consultations

Want to start appearing in searches like “best services near me” or “top-rated [your industry] in Lucknow”? It starts with the right SEO partner.

[vemcogroup]

Enhancing Safety and Security in Public Transport with Smart Analytics

Public transportation plays a crucial role in simplifying the movement of people from a specific palace to another. It incorporates various modes of transport such as buses, trains, trams and subways providing a practical and eco-friendly alternative to private vehicles.

As you all know public transportation is the backbone of modern urban life, but there is an urgent demand for enhanced safety and efficient crowd management. Want to know how? Yes the game-changer is smart analytics powered by people counting systems. By turning passenger flow into actionable data, operators are reimagining what secure, comfortable, and resilient public transit can look like.

Why is Safety a Moving Target?

Transit systems are dynamic. Rush hours, events and unexpected surges can turn a platform from peaceful to packed in moments. Rather than an inconvenience, overcrowding can lead to accidents, panic, slower emergency response, and even safety hazards like blocked exits or supervised high- capacity zones.

Imagine a situation where the operators could monitor every carriage and station in real time, predict bottlenecks before they form, and act instantly to dispatch alerts or extra vehicles. That will be the result of people counting for public transportation.

How a People Counting System Works?

A people counting system uses advanced sensors like video analytics, infrared, or even WiFi/Bluetooth tracking to register passenger numbers as they board and alight. This data feeds into a central analytics platform, often visualized in dashboards for operators and, in some cases, shared with passengers.

Key functions include:

Real-time crowd monitoring: Instantly sees where a crowd is formed, triggering staff to intervene or open additional gates.

Capacity compliance: Ensures that the vehicles and stations will never exceed safety limits, an essential feature for pandemic safety or during emergencies.

Dynamic resource allocation: Data-driven redeployment of buses, trains, or security staff to match actual demand, rather than rough estimates.

Emergency response: In case of any incidents or evacuation, live occupancy data tells exactly how many people are present and where they are concentrated.

How To Overcome Your Public Transportation Challenges?

Addressing public transportation challenges is vital for building sustainable, efficient, and accessible urban mobility systems. Here are actionable strategies to tackle the most common hurdles faced by cities and riders:

Improve Service Planning:- Identify overcrowded areas or underutilized routes with footfall data, allowing you to optimize service planning.

Manage Fares & Revenue:- Use people counting to estimate passenger count and ensure fair fare collection and optimize revenue generation.

Optimized Resource Allocation:- Schedule the right number of buses or trains at specific time and locations, minimizing overcrowding or underutilization.

Enhance Safety:- Use data to comply with safety regulations, manage crowd control, and enhance passenger security.

Transforming Safety and Security

With smart analytics, public transport transforms from a reactive service into a proactive one. Here’s how:

Overcrowding Prevention: By automatically detecting areas of congestion, the system enables quick intervention, minimizing stampedes or hazardous crowd surges.

Passenger Comfort & Accessibility: Knowing occupancy rates in advance allows authorities to keep service levels optimal, giving everyone a safer, more comfortable ride.

Compliance Monitoring: During health crises, maintaining occupancy limits becomes seamless, supporting regulations with objective, instant data rather than manual checks.

Revenue and Fraud Control: By aligning fare collection with real passenger counts, operators can reduce revenue leakage and discourage fare evasion.

The Future: Safer, Smarter Cities

As cities adopt smart technologies, people counting systems are composed to become the norm in public transportation infrastructure. At Vemco Group, we believe that better data means better decision making, leading not only to safer rides but to more sustainable, efficient and enjoyable urban journeys for all.

Ready to take your network to the next level? Think beyond tickets and timetables. Smart analytics—and the right people counting for public transportation—are your ticket to a more secure, passenger-friendly future.

[davidsanchez0103]

Which OOH Ad Platform in Spain is Right for You? 9 to Consider

The out-of-home (OOH) advertising market in Spain is rich with opportunity—but choosing the right platform can be overwhelming. Whether you're a global brand, a national retailer, or a local business, finding an OOH ad platform in Spain that aligns with your goals, budget, and scale is key to campaign success.

To make that decision easier, here are 9 standout OOH platforms operating across Spain—each offering unique tools, inventory, and advantages depending on the kind of advertiser you are.

1. Adcities

Ideal for advertisers who value control, transparency, and flexibility. Adcities combines media access with a SaaS platform that allows you to plan, manage, and analyze campaigns across different urban formats—from digital totems to mupis. Adcities for media enables advertisers to handle multiple campaigns in one place, with a clean interface that supports real-time insights and adjustments.

2. JCDecaux España

With unmatched coverage in metro stations, airports, and major city centers, JCDecaux is the go-to for premium visibility. Their high-quality formats and digital network ensure both reach and credibility, making them a top-tier OOH ad platform in Spain for brands looking to make a bold impact.

3. Clear Channel España

Known for adaptability, Clear Channel’s platform lets advertisers deliver context-aware messaging through their Smart Content tools. You can schedule creatives based on weather, traffic, or time of day—ideal for agile, high-frequency campaigns in retail or entertainment sectors.

4. Exterior Plus

If you're targeting Spain’s commuter and shopper audiences, Exterior Plus has you covered. Their inventory spans transport stations, shopping centers, and pedestrian walkways, allowing advertisers to reach high-footfall zones with static and digital formats.

5. Clece OOH

Perfect for campaigns in non-traditional yet high-dwell environments, Clece OOH operates across hospitals, parking structures, and municipal buildings. Their placements offer quieter, less cluttered spaces, ideal for targeting professionals, patients, and families with a focused message.

6. Masscomm Global

Masscomm blends digital OOH and traditional media with a growing presence in Spain’s top urban zones. They cater well to product launches and brand activations, especially those requiring flexible durations or rapid deployment.

7. DoohClick (via local operators)

While not a media owner, DoohClick powers multiple screen networks across Spain. Their cloud-based tech supports real-time campaign control, screen-level reporting, and inventory optimization—features that make it a great backend tool for media buyers working across networks.

8. Hivestack

For brands focused on data and automation, Hivestack’s programmatic approach allows you to bid for impressions based on audience movement and behavior. It’s one of the most precise OOH ad platform in Spain choices for performance-driven campaigns and real-time targeting.

9. Taggify

Taggify connects advertisers to DOOH inventory across various local operators. With real-time performance tracking, location targeting, and dynamic creatives, Taggify helps brands scale campaigns quickly without overcomplicating the process. A solid option for brands testing or expanding their outdoor presence.

Final Thoughts

Choosing the right OOH ad platform in Spain depends on your priorities. If you're looking for broad urban coverage and a centralized toolset, Adcities for media is a strong option. For premium formats and international scale, JCDecaux delivers. If you value data, automation, or location-driven storytelling, platforms like Hivestack and Clear Channel offer the innovation you need.

OOH in Spain isn’t just about where you advertise—it’s about how well your platform can support your strategy. These nine providers each bring something different to the table. The key is knowing what fits your brand, your audience, and your campaign objectives.

[getitsms]

The Changing Role of Bulk SMS in Mumbai’s Digital Ecosystem (2025)

Smart infrastructure, AI-driven systems, and mobile-first services are on the rise in Mumbai, but one tool still seems irreplaceable: bulk SMS. But that is not the SMS that you were familiar with years ago. In 2025, it will have transformed into a high-impact, business-critical platform integrated into customers' journeys, security systems, and hyper-local commerce applications.

In this blog, we highlight genuinely new insights related to how bulk SMS service providers in Mumbai are realigning industries, unlocking new digital workflows, and delivering results where other marketing channels fail to deliver. Choosing the right bulk SMS service in Mumbai offers a competitive advantage, whether you are a local startup or an established brand.

How Mumbai's Changing Infrastructure is Supporting the Relevance of Bulk SMS

With a renewed emphasis on smart city initiatives, the establishment of real-time transit systems, smart parking applications, and UPI-based microtransactions has become part of Mumbai's day-to-day life for many of its citizens. Here’s something many people might not have noticed:

·        SMS is still the backbone of many government push notifications, one-time passwords (OTPs), and app alerts.

·       With a growing amount of digital noise, SMS is still the only universal, permission-based channel that works without internet access.

·       Retailers and food delivery startups located in the Dadar and Borivali regions are operationalizing bulk SMS service to avoid bidding on a price that already exists in the high-density spaces of advertising and notify their customers directly about flash sales, meal changes, and real-time specials.

Innovative Use Cases You Haven’t Seen Before

1. Offline-First Campaigns

Brands in Mumbai suburban areas with inconsistent data connectivity are capturing the power of bulk SMS service in Mumbai to overcome these challenges of using digital loyalty cards, event check-ins, and coupon delivery. 

2. Sustainability or Green Resilience Campaigns

Builders and green-tech start-ups have transitioned to bulk SMS as a means to update or send updates or sustainability tips rather than paper flyers to reduce their footprint and generate a response. 

3. Emergency Protocols in Corporations

Corporate IT parks in Powai and Airoli are using bulk SMS providers in Mumbai services to trigger employee safety protocols, inform of lockdown notifications, or inform of IT outages, because SMS will deliver when there’s no app. 

4. Silent Marketing in Competitive Networks

Retail brands that have chosen not to engage in Google ad wars in expensive zones like Lower Parel are using bulk SMS services to coax or convert footfall traffic based on GPS location triggers. 

Little-Known Bulk SMS Integrations Expanding Across Mumbai

API + Inventory Sync: Local kirana chains are now using SMS alerts integrated with the software to update B2B clients with availability when high-demand goods are on the shelf.

SMS + Loyalty Tiers: Some salons and gyms are sending SMS alerts based on loyalty tiers - Gold, Platinum, etc., providing customers with bespoke offers.

Multi-Timezone Campaign Logic: Brands are operating pan-India, but are based in Mumbai. Brands now use bulk SMS service providers in Mumbai to schedule SMS campaigns that are triggered based on the time zones of the users.

How Mumbai Marketers Are Becoming Different

Quiet Hours Messaging: SMS open rates during 6:30-8:30 am can be higher in Mumbai, because of less clutter and sunken minds.

Micro-Campaigning in Railway Corridors: Businesses near busy railway stations with good SMS offers are looking to time the messaging with peak train hours to help reach commuters.

Consent-First Messaging: Instead of Sean Connery's always assume opt-ins, smart brands with SMS consent can prompt consent via QR at POS, events, and invoices, offered through the best bulk SMS service provider in Mumbai.

The Road Ahead: Ahead of SMS Standard KPI's

Marketers are moving away from open rates to:

·         Depth of Interaction (click through, conversions, replies)

·         Time to Action (post SMS views how quickly the user's reaction time)

·         Zero-Party data (we can leverage the SMS response and get user preferences straight from the user)

·         These are KPI's modern bulk SMS service provider in Mumbai would be able to track with better analytics dashboards.

Conclusion: SMS is Stealthily Leading Messaging in Mumbai

While social media and email jockey for ever-diminishing attention, in the meantime, bulk SMS service in Mumbai quietly carries on, enabling the invisible yet essential connections between businesses and customers.

With automation, compliance, and personalization being enhanced, bulk SMS service providers in Mumbai are truly no longer a fallback; they are frontline partners for the smart, equipped, and local marketers.

If you want to find a way to elevate yourself above the digital noise in Mumbai, it is probably time to get quiet and get into SMS.

Take advantage of the best bulk SMS service in India, where it is best leveraged: directly in your customer's day-to-day life.

[movingmediaau]

Portable LED Ads: Brand Power from Sydney to Perth

In a world flooded with static ads and endless scrolling, standing out isn't just a challenge—it's a battlefield. Mobile truck advertising is breaking through the noise in Australia, giving brands unmatched visibility, movement, and green credibility.

Welcome to Moving Media, your go-to partner for eco-friendly, high-impact outdoor campaigns across Australia. We help you light up the streets, one moving screen at a time.

🚛 Truck Advertising that Drives Real Attention

Our mobile truck advertising fleet combines LED screen trailers, digital billboard trucks, and solar-powered trailers to grab eyeballs on highways, city streets, festivals, and high-footfall zones.

Whether you're launching a product or running an Australia elections billboard campaign, our mobile billboard advertising trucks offer dynamic exposure your audience can't ignore.

→ Explore Mobile Digital Trucks

→ See Billboard Trailers in Action

☀️ Solar LED Trailers = Carbon-Free Advertising

Sustainability meets visibility with our solar LED trailers—ideal for brands focused on eco-friendly marketing. These trailers run on clean energy and are engineered to deliver your message wherever your audience is.

Ideal for brands aligned with green goals or public projects looking for eco-friendly mobile advertising.

→ Solar LED Advertising Trailers

→ Eco Partnership with Reforest

📍 Targeted Reach Across Australia

From capital cities to rural corners, we operate across all central locations. Whether you're targeting digital billboards in Sunshine Coast, billboard trucks in Brisbane, or scooter advertising in Sydney, we've got the tools and the territory.

→ Sydney

→ Melbourne

→ Brisbane

→ Gold Coast

→ Perth

→ Sunshine Coast

→ Northern Rivers

→ North Queensland

→ Adelaide

→ Queensland-wide

🔍 Measure Every Move with Real-Time Analytics

We don't just move media—we measure performance. Using real-time GPS and campaign data, we offer complete visibility into reach, impressions, and audience zones.

→ Data & Measurement Analytics

Your campaign gets smarter every kilometre it travels.

💧 Go Beyond Screens: Ground Activations & Branded Impact

Mobile ads are just the beginning. Amplify engagement with:

Branded Hydration Assets – Perfect for events & festivals

Ground-Level Activations – Ideal for retail, tourism, and public awareness

Special Projects – Fully custom, creative campaigns that spark viral traction

→ Branded Hydration Assets

→ Ground-Level Activations

→ Special Projects

🛵 Scooter Advertising in Sydney

For ultra-urban brand touchpoints, scooter advertising in Sydney delivers LED-powered mobility right into pedestrian zones, shopping districts, and nightlife hubs.

→ All Services at a Glance

📷 See the Impact, Not Just the Promise

Check out our gallery, dive into proven case studies, and read real brand testimonials. Our results speak for themselves.

🏆 Why Moving Media?

25+ years in mobile marketing in Australia

Expertise in digital billboard trucks & portable LED screens for advertising

Coverage across all states & major cities

An eco-friendly marketing agency with carbon-conscious innovation

Trusted for election billboards, guerrilla marketing, and more

→ About Moving Media

🚀 Ready to Move Your Brand?

From billboards advertising in Australia to LED screen trailer rental, mobile branding, and eco-marketing solutions, we help your message move and matter.

🔗 Start your next campaign: https://movingmedia.com.au

[brandola1]

Digital Visual Merchandising: Integrating Technology in Retail Displays

In today's hyper-competitive retail landscape, grabbing and holding a shopper's attention has never been more challenging. Traditional visual merchandising strategies—while still essential—are no longer enough. Enter digital visual merchandising, a dynamic blend of design, technology, and data that redefines how products are showcased and how customer experiences are shaped in-store.

As digital touchpoints become increasingly important in the shopping journey, integrating technology into visual merchandising displays is no longer optional—it's vital. Let’s explore how digital visual merchandising is transforming the industry and why it's a key element for future-focused visual merchandising services.

What is Digital Visual Merchandising?

Digital visual merchandising combines traditional in-store design techniques with digital technologies such as LED screens, motion sensors, AR/VR, and interactive touchpoints. This tech-driven approach allows retailers to create dynamic, personalized, and immersive experiences that captivate shoppers and drive conversions.

Whether it’s a motion-activated display that tells a product story or a touchscreen catalog that helps customers browse inventory, these innovations are redefining visual merchandising in retail.

Why Technology Integration is Essential

1. Personalization at Scale

Digital technologies allow for real-time content updates and personalized messaging. A smart screen can adapt its display based on time of day, shopper demographics, or even weather conditions. This level of customization is far more engaging than static displays and keeps the shopping experience relevant.

2. Data-Driven Decisions

With the help of sensors and analytics software, retailers can track shopper interactions, dwell time, and engagement. This data informs future visual merchandising solutions, ensuring every display is optimized for performance.

3. Enhanced Brand Storytelling

Digital media offers an unparalleled canvas for storytelling. Through video, animation, and interactive elements, brands can communicate their values, product USPs, and seasonal themes more vividly than traditional displays ever could.

Popular Digital Technologies in Visual Merchandising

Here are some of the most impactful digital tools used by visual merchandising agencies in India and across the globe:

• Digital Signage

Used to showcase promotional content, brand messaging, and new arrivals in a dynamic format. These signs can be updated remotely, making them ideal for multiple-store rollouts.

• Interactive Touchscreens

Allow customers to browse extended product ranges, check availability, or even design their own product (common in sneaker and furniture stores).

• Augmented Reality (AR)

AR-enabled mirrors or mobile apps let customers visualize how products will look in real life—be it apparel, cosmetics, or furniture.

• Projection Mapping

Transforms ordinary surfaces into immersive 3D experiences, ideal for luxury and flagship stores that want to stand out.

• Motion Sensors

Used in displays that respond to customer movement, creating an engaging and futuristic retail experience.

Case Studies of Success

Some of the best visual merchandising companies in India and abroad have successfully implemented digital displays to boost footfall and sales. For instance:

Luxury fashion brands use digital walls to create mood-driven themes across seasons.

Electronics stores integrate product tutorials and reviews directly into the product display area.

Cosmetic retailers leverage AR for virtual makeup try-ons, reducing hygiene concerns while increasing engagement.

These examples prove that digital visual merchandising is not a passing trend but a vital strategy for any forward-thinking visual merchandising agency in India.

How to Get Started with Digital Visual Merchandising

To integrate technology into your visual merchandising displays, follow these steps:

Assess Your Retail Environment Understand your customer behavior, store layout, and technical feasibility for digital installations.

Choose the Right Technology Select tools that align with your brand story and target audience. A youthful brand may benefit from AR, while a luxury brand may opt for projection mapping.

Partner with the ExpertsCollaborate with the best visual merchandising companies that offer end-to-end visual merchandising services—from concept design to technology integration and maintenance.

Monitor and OptimizeUse analytics to measure what’s working. Digital solutions offer real-time data, allowing for quick tweaks and continuous improvement.

The Future of Visual Merchandising is Digital

As online and offline retail continue to merge, digital visual merchandising acts as a critical bridge between the two. It provides the flexibility, data, and engagement needed to meet modern consumer expectations. Retailers that embrace this transformation will not only enhance in-store experiences but also future-proof their business against rapidly shifting trends.

With support from an experienced visual merchandising agency in India, retailers can unlock the full potential of technology-driven retail displays. Investing in visual merchandising solutions today is the key to creating the immersive, interactive, and impactful shopping environments of tomorrow.

In Conclusion:

Digital visual merchandising is revolutionizing visual merchandising in retail, turning physical stores into dynamic, tech-driven experience centers. By integrating technology into visual merchandising displays, retailers gain not only aesthetic appeal but also strategic insights that drive business results. Whether you’re launching a flagship store or upgrading existing layouts, digital innovation is your pathway to staying ahead in a competitive retail world

[actowizsolutions0]

Track Product Visibility & Discounts Across REWE and Lidl in Real-Time

Introduction: Why REWE and Lidl Are Key to FMCG Strategy in Germany

In Germany’s highly competitive grocery retail market, two names dominate the shelves and the minds of millions: REWE and Lidl. As leading chains with extensive reach—from metro supermarkets to discount stores—their pricing decisions, promotion structures, and product placements hold immense influence.

For FMCG brands, tracking their product visibility and discounts across REWE and Lidl is essential to maintain competitiveness, protect shelf share, and optimize promotions.

Yet, doing this manually is nearly impossible. Prices and availability change daily. Discounts vary by location. Online product displays differ by zip code and fulfillment type (click & collect vs delivery).

That’s why global FMCG teams and retail intelligence managers rely on Actowiz Solutions for real-time product tracking, discount scraping, and competitive monitoring across both platforms.

The Challenge: Limited Visibility Across Retail Touchpoints

Large FMCG players face major challenges when trying to track product pricing and visibility across REWE and Lidl:

Key Issues:

Inconsistent pricing across cities, even for the same product

Daily-changing promotions and dynamic price tags

No centralized dashboard for visibility across stores

Delays in detecting competitor discounts or out-of-stock events

Varying product availability between REWE online, REWE Markt, Lidl.de, and Lidl stores

Actowiz Solutions: Your Retail Monitoring Intelligence Partner

Actowiz Solutions has developed a powerful scraping and data intelligence infrastructure that collects, cleans, and compares FMCG product data from REWE and Lidl—down to product-level, store-level, and SKU-level granularity.

How Our Solution Works

1. Product & Category Mapping

We track:

Your SKUs by barcode or title match

Competing brands in the same shelf/category

Private labels (e.g., REWE Beste Wahl, Lidl’s Milbona, Cien)

2. Geo-Scoped Scraping

We simulate zip codes across:

Berlin

Hamburg

Munich

Cologne

Frankfurt

… to fetch local prices, stock status, and regional offers.

3. Data Points Captured

From REWE and Lidl product pages, we extract:

Product name, brand, category

Base price, discounted price, % off

Packaging (size, weight, pack)

Stock availability (in-store or online)

Promo badges (e.g., “Aktion”, “Top Angebot”)

Shelf order (ranking or sort priority)

Sample Price Comparison Table (July 2025)

Coca-Cola 1.25L

REWE Price: €1.49

Lidl Price: €1.29

Discount Type: Lidl Aktion

Stock Status: Both In-Stock

Milka Alpine Milk 100g

REWE Price: €1.19

Lidl Price: €0.99

Discount Type: Lidl Week Deal

Stock Status: REWE Low Stock

Dove Shower Gel 250ml

REWE Price: €2.79

Lidl Price: €2.79

Discount Type: No Promo

Stock Status: Both In-Stock

REWE Beste Wahl Pasta

REWE Price: €0.69

Lidl Price: —

Discount Type: Private Label

Stock Status: REWE Only

Lidl Milbona Milk 1L

REWE Price: —

Lidl Price: €0.95

Discount Type: Permanent Low

Stock Status: Lidl Only

Insight: Lidl promotes deeper weekly discounts while REWE balances with a wide private label range and convenience pricing.

Pricing & Promotion Trends Observed

1. Lidl Uses Strong Weekly Deals

“Aktion der Woche” drives footfall for snacks, beverages, and hygiene

10–20% cheaper vs REWE during active campaigns

2. REWE Prioritizes Convenience Pricing

Prices slightly higher on most branded goods

Stronger in-store presence in urban zones and quick delivery support

3. Private Labels are Prominent on Both Platforms

REWE: “Beste Wahl”, “Ja!”

Lidl: “Milbona”, “Cien”, “Deluxe”

Tracking their positioning helps national brands plan price-matching, shelf competition, and consumer switching risks.

Strategic Use Cases for FMCG Teams

1. Brand Managers

Align regional discounts with retailer promotions

Track shelf placement and competitor offers

Improve negotiations with category buyers

2. Trade Marketing Teams

Build visual dashboards of weekly promotions

Detect private label cannibalization

Allocate budgets for regional price-match campaigns

3. Category Insights & Analytics

Benchmark pricing across 100+ SKUs

Forecast demand patterns based on promotion history

Identify underperforming regions and stock gaps

Sample View: REWE vs Lidl in Berlin (July 2025 Snapshot)

Carbonated Drinks – Coca-Cola

REWE Avg Price: €1.55

Lidl Avg Price: €1.29

Discount Frequency: Lidl – Weekly

Chocolate Bars – Milka

REWE Avg Price: €1.10

Lidl Avg Price: €0.95

Discount Frequency: Both – Bi-weekly

Haircare – Dove / Cien

REWE Avg Price: €2.99 (Dove)

Lidl Avg Price: €1.95 (Cien, Private Label)

Discount Frequency: Lidl Weekly + Private Label Advantage

Detergent – Persil

REWE Avg Price: €5.89

Lidl Avg Price: €5.39

Discount Frequency: Lidl – Monthly

Advanced Features Offered by Actowiz

1. Promo Tracker Alerts

Get notified whenever:

A competitor launches a discount

A product changes price

Your SKU loses its top shelf ranking

2. Dashboard & Reports

Access:

Weekly product visibility reports

Price volatility graphs

SKU-wise discount heatmaps by region

3. API & Integrations

Connect your internal BI or retail planning tools with:

Actowiz’s real-time scraping API

CSV exports or Google Sheets feeds

FMCG Decision-Making Gains with Actowiz

Price Change Detection

Before Actowiz: Manual, Delayed

After Actowiz: Real-Time Notifications

Promotion Alignment

Before Actowiz: Store-by-store basis

After Actowiz: Nationwide Dashboard (Auto)

Competitor Monitoring

Before Actowiz: Monthly PPTs

After Actowiz: Live SKU Dashboards

Private Label Risk

Before Actowiz: Unknown Impact

After Actowiz: Brand-switching Analysis

Use Case Snapshot: Beverage Brand in Germany

A global beverage brand tracked their Coca-Cola competitor’s discounts via Actowiz and discovered:

Lidl priced Coke €0.20 lower during 3-week campaigns

Regional REWE outlets did not match discounts

Their own cola variant was pushed down in shelf sort order

Result: They re-allocated promo budgets to match Lidl pricing in Berlin & Cologne, increasing 2-week sales by 12%.

Key Takeaways for FMCG Leaders

1. Data is Not Optional Anymore

REWE and Lidl change prices and discounts weekly. Monitoring them manually is inefficient and risky.

2. Private Labels are Gaining Share

FMCG brands must watch how REWE & Lidl position in-house labels vs their SKUs.

3. Real-Time Shelf Intelligence Drives Revenue

Knowing your product’s digital shelf position, discount visibility, and regional pricing gaps lets you win category battles faster.

Conclusion: Win the Discount Game with Actowiz

In Germany’s grocery space, where a 10-cent difference can swing brand loyalty, the smartest FMCG players are investing in data-first decision-making.

With Actowiz Solutions, you gain the power to:

Track product prices across REWE & Lidl

Analyze promo patterns and discount lifecycles

Benchmark against private labels

Drive faster, regionally optimized decisions

From Berlin to Munich, our scraping engine delivers reliable, real-time retail intelligence at SKU, category, and city level.

Learn More >>

[meika-kuna]

Boost Sales with a Proven Brand Marketing Agency CPG Companies Recommend

Fast-paced consumer market, standing out isn’t easy—especially in the highly saturated world of Consumer Packaged Goods (CPG). With new brands launching every day and shelf space becoming more competitive, companies need more than just a quality product to succeed. They need strategic storytelling, targeted campaigns, and expert branding to truly make a mark. That’s where partnering with a brand marketing agency CPG companies already trust becomes a game-changer.

CPG Growth with Brand Marketing Agency CPG Experts

A brand marketing agency CPG businesses rely on understands the specific challenges of this industry—short buying cycles, crowded categories, and price sensitivity. At Agency Squid, we dive deep into buyer psychology and use data-backed strategies to create tailored messaging that resonates with target audiences. Whether you’re launching a new snack brand or refreshing your beauty line, the right positioning is key.

Building Strong Retail Presence with Brand Marketing Agency CPG Focus

Your product may be incredible, but if it doesn’t stand out on store shelves, it won’t sell. That’s where a dedicated brand marketing agency CPG brands trust can help you win at the point of purchase. Agency Squid understands the importance of shelf impact, and we design campaigns and packaging strategies that grab attention immediately. Our team works with you to align your in-store presence with your overall brand narrative, ensuring a cohesive consumer experience across online and offline platforms.

Driving Digital Sales Using Brand Marketing Agency CPG Strategy

With e-commerce booming, a digital-first mindset is essential. A specialized brand marketing agency CPG businesses work with will know how to adapt traditional branding for the digital world. At Agency Squid, we merge creative content with analytics to drive measurable results across platforms like Amazon, Instagram, and direct-to-consumer websites. From ad targeting to influencer partnerships, our data-driven digital strategies ensure your product is seen by the right audience—and more importantly, purchased.

Enhancing Consumer Trust via Brand Marketing Agency CPG Approach

Trust is the foundation of any lasting brand-consumer relationship. A reliable brand marketing agency CPG companies choose understands how to build that trust through storytelling, consistency, and authenticity. At Agency Squid, we create brand narratives that humanize your products and connect with your audience on an emotional level. Through smart content, transparent messaging, and socially responsible branding, we help you win not just the customer’s wallet—but their loyalty.

Delivering Campaign Results with Brand Marketing Agency CPG Solutions

Results matter—especially when your budget is on the line. A results-driven brand marketing agency CPG businesses prefer focuses on campaigns that actually deliver ROI. At Agency Squid, our strategies are built around measurable goals, from increasing retail footfall to boosting online conversion rates. We continuously optimize our campaigns, making real-time adjustments based on performance metrics to ensure your investment translates into tangible business growth.

Brand Marketing Agency CPG Support for New Product Launches

Launching a new CPG product is both exciting and risky. Without the right marketing partner, it’s easy to get lost in the noise. That’s why working with a brand marketing agency CPG brands trust, like Agency Squid, can ensure your launch gets the visibility it deserves. From pre-launch buzz to shelf-readiness, our experts guide you through every stage of the launch strategy. We develop compelling launch campaigns that create hype, build anticipation, and ultimately drive sales from day one.

Growing Market Share with Brand Marketing Agency CPG Tactics

If you're not growing, you're losing ground. A strategic brand marketing agency CPG companies rely on doesn't just focus on short-term wins—it plans for sustainable long-term growth. Agency Squid helps you identify market gaps, outmaneuver competitors, and craft strategies that strengthen your brand’s footprint in the market. Whether you want to expand into new regions, reach a different demographic, or grow your product line, we provide the tactical roadmap to get you there.

Conclusion

In the CPG industry, where competition is fierce and consumer preferences shift rapidly, working with a brand marketing agency CPG companies recommend isn’t just a smart move—it’s essential. At Agency Squid, we bring together creativity, strategy, and performance marketing to build strong, scalable CPG brands. Our deep understanding of consumer behavior, retail trends, and brand storytelling allows us to craft campaigns that do more than just look good—they sell.