#SharedCount | Explore Tumblr posts and blogs

jefferysmithuk · 6 years ago

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How to Add Pinterest “Pin It” Button in WordPress (Ultimate Guide)

How to to add the Pinterest “Pin It” button in Browser? Recently, a brand new visitorssource popped up in our blog stats. It become large enough for us to take notice. This visitorssource changed into Pinterest. Pinterest is a popular social networking website online that allowsyou to share visible content material and power quite a few traffic to your website (comply withWPBeginner on Pinterest). In this text, we will show you the way to add the Pinterest “Pin It” button for your WordPress weblog. We can even provide an explanation for how to upload the Pin It button over the pics of your internet site. Adding a Pinterest “Pin It” Button Using a Plugin Pinterest officially modified the “Pin It” button call to Save in 2016. Although a few plugins nonetheless use the call “Pin It” rather than Save, they do the same activity of pinning your pics to Pinterest. The easiest way to add a Pinterest button on your WordPress web page is by using using a social sharing plugin. We advise using Shared Counts plugin for this motive. It is the excellent social media plugin for WordPress as it’s free and lets in you to effortlessly add the Pinterest button in conjunction with different popular social networks. To get began, you want to install and promptthe Shared Counts plugin. You can follow our step by step guide on the way to deploy a WordPress plugin for targeted instructions. Upon set up, head over to Settings » Shared Counts page to configure the plugin. On the settings web page, you want to scroll all the way down to the Display phase after which click on the “Share Buttons to Display” textbox. This will open a dropdown menu wherein you could choose the social media services you want to add. By default, Pinterest can bepresent in that field, in conjunction with Facebook and Twitter. You can also pick out the area and put up kind wherein you need to display the Pinterest button. It comes with multiple button stylesthat you can pick from the ‘Share button style’ choice. Once you're done, don’t forget to click on on the Save Changes button to keep the settings. You can now go to any post on your internet site to see the Pinterest button in motion. Another neat factor about SharedCounts is the free Custom Pinterest Image addon available on Github. This lets you set a custom Pinterest sharing image and outline that’s optimized for Pinterest. Note: We use SharedCount plugin on our internet site as it’s the fine choice inside the marketplace. It’s thoroughly-coded and it’s free. Manually Adding a Pinterest Pin It Button in WordPress Some intermediate users may also opt to upload the social sharing buttons manually to their WordPress website online in place of using a plugin. Let’s take a look at a way to manually add a Pinterest button in WordPress. The first aspect you need to do is make a entire WordPress backup of your web site. This will assist you repair your website online in case something breaks through accident. Next, you need to hook up with your WordPress website hosting the usage of an FTP consumer and then go to the /wp-content/themes/ folder. .

#pinterest #social media #marketing #seo #sem #smm

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allpublicapis-com · 6 years ago

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Public Social Network APIs

★Buffer - Access to pending and sent updates in Buffer ★Cisco Spark - Team Collaboration Software ★Discord - Make bots for Discord, integrate Discord onto an external platform ★Disqus - Communicate with Disqus data ★Facebook - Facebook Login, Share on FB, Social Plugins, Analytics and more ★Foursquare - Interact with Foursquare users and places (geolocation-based checkins, photos, tips, events, etc) ★Full Contact - Get Social Media profiles and contact Information ★HackerNews - Social news for CS and entrepreneurship ★Instagram - Instagram Login, Share on Instagram, Social Plugins and more ★LinkedIn - The foundation of all digital integrations with LinkedIn ★Meetup.com - Data about Meetups from Meetup.com ★MySocialApp - Seamless Social Networking features, API, SDK to any app ★Open Collective - Get Open Collective data ★Pinterest - The world's catalog of ideas ★PWRTelegram bot - Boosted version of the Telegram bot API ★Reddit - Homepage of the internet ★SharedCount - Social media like and share data for any URL ★Slack - Team Instant Messaging ★Telegram Bot - Simplified HTTP version of the MTProto API for bots ★Telegram MTProto - Read and write Telegram data ★Trash Nothing - A freecycling community with thousands of free items posted every day ★Tumblr - Read and write Tumblr Data ★Twitch - Game Streaming API ★Twitter - Read and write Twitter data ★vk - Read and write vk data

#Social Network APIs #Social Media APIs #Social APIs

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iamtheresanorwood · 6 years ago

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I gathered a list of awesome Social Media Analytics & Content Management Tools! Some have FREE programs, FREE trials, and of course some are PAID… Here you go! ----- • Pinterest Analytics Social Media Platforms Supported: 📍Pinterest Pinterest has their own analytics dashboard which has a wealth of information for you to track, and it is easy to use. It is built into their business page model and is free to use, even if you are not running paid ads. If you choose to run paid ads via Pinterest, they have additional metrics you will have access to as well. MONITOR: 1) Behavior Trends & Performance for Pins & Boards 2) Geographical Insights 3) Social Insights 4) Device Insights 5) Niche Performance 6) KPI (Key Performance Indicator) Metrics – Impressions, Engagements, Viewers, Saves, etc… • Tailwind – Social Media Platforms Supported: 📍Pinterest 🔮Instagram Tailwind has an awesome analytics suite. The only downside to this platform for your analytical needs in my opinion is that it is a PAID plan(s), and you have to PAY PER SOCIAL MEDIA ACCOUNT/PROFILE. 1) They offer these services for Pinterest and Instagram at this time. 2) Monthly plan allows you to schedule 400 posts per month 3) Annual plan allows unlimited posts per month 4) Offers some 3rd Party Integrations • SharedCount Social Media Platforms Supported: 📍Pinterest 🖲️Facebook Track your Shares, Reactions, and Comments! All you do is enter a website address of the page you want to track to see how often it has been shared and bookmarked on Pinterest and Facebook. This is a VERY BASIC tool, but does give you some metrics and is FREE. **(Currently, it does not appear to be pulling Pinterest data but that may change so I left it here under the Pinterest category.) • SocialPilot - MY FAVORITE SOCIAL MEDIA CONTENT SCHEDULER! They have a FREE and PAID plans available, plus curated content function! • Zapier - MY ULTIMATE AUTOMATED SCHEDULER - PASSIVE POSTING - LOVE ME SOME ZAPS! They also have a FREE and PAID plan! More in comments (at San Diego, California) https://www.instagram.com/p/B0nE1h3AuAW/?igshid=c1tixvptj6d

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nefdigital · 6 years ago

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Ý tưởng nội dung từ dữ liệu | Tránh thất bại trong tiếp thị nội dung

Ý tưởng nội dung lên và được xây dựng lên như thế nào? Ý tưởng nội dung có thể và nên được điều khiển và xây dựng bởi dữ liệu thực tế. Sử dụng dữ liệu để tạo ý tưởng nội dung là cách chắc chắn để biết điều gì sẽ tác động tới khách hàng. Và có nhiều khả năng làm cho tiếp thị nội dung của bạn thành công. May mắn thay, có một số công cụ bạn có thể sử dụng để giúp bạn xác định những gì liên quan tới khách hàng và trong ngành của bạn.

Ý tưởng nội dung

Hiệu suất riêng của bạn để lên ý tưởng nội dung

Trong thuật ngữ toán học và khoa học, hiệu suất là thước đo mức độ. Mà đầu vào cũng được dùng cho một mục đích, nhiệm vụ, chức năng được yêu cầu. Hiệu quả đề cập đến rất khác nhau đầu vào và đầu ra trong lĩnh vực và các ngành công nghiệp khác nhau. Nguồn: Wikipedia Hiệu suất nội dung Có l�� bạn đã từng nghe cụm từ tiếp thị kỹ thuật số phổ biến. Nếu không đáng để đo, nó không đáng để thực hiện. Điều này hoàn toàn áp dụng cho tiếp thị nội dung. Đo lường hiệu suất nội dung giúp bạn biết những gì sẽ mang lại khách hàng tiềm năng. Nó cũng sẽ cho bạn biết cụ thể là gì và những gì không tác động tới khách hàng của bạn. Nội dung khách hàng quan tâm giống như tiêu thụ thực phẩm. Đối tượng của bạn sẽ ăn nhiều những thứ họ thích và để lại những gì họ không thích. Khách hàng của bạn không thể yêu cầu nội dung họ không thích ra khỏi menu. Chính vì vậy bạn không biết khán giả của mình muốn gì?? Đo lường những điều sau đây sẽ giúp bạn tìm ra ý tưởng nào nên theo đuổi và nên từ bỏ ý tưởng nào.

Ý tưởng nội dung Bạn nên biết: Gia tăng khách hàng tiềm năng nhờ phát triển nội dung Lượt xem Lượt xem nên được sử dụng như một điểm chuẩn để đo mức độ tương tác và tỷ lệ chuyển đổi của một phần nội dung. Tuy nhiên, thường có mối tương quan giữa số lượt xem và thành công của một phần nội dung. Dẫn / chuyển đổi Nội dung của bạn có thúc đẩy hoặc hỗ trợ bất kỳ chuyển đổi nào không? Đo lường khách hàng tiềm năng thông qua tích hợp tự động hóa tiếp thị. Điều này đặc biệt quan trọng để đo hiệu suất của kênh dưới cùng. Thời gian trên trang Hàng ngàn người có thể xem nội dung của bạn, nhưng nội dung của bạn có thực sự gây được tiếng vang nếu chúng bị trả lại quá sớm không? Google Analytics có thể giúp bạn xác định xem mọi người có thực sự đọc nội dung của bạn hay không. Nhận xét Theo dõi và trả lời các bình luận cho phép bạn biết liệu nội dung của bạn có khiến mọi người phản ứng hay không. Nó cũng sẽ giúp bạn tiếp tục cuộc trò chuyện bằng cách xem những câu mọi người hay hỏi và biến chúng thành ý tưởng nội dung. Thu thập tất cả các số liệu này để thấy các phần nội dung riêng lẻ của bạn được đo lường với nhau như thế nào. Khi bạn biết những gì hoạt động, bạn có thể tạo thêm nội dung có cùng định dạng hoặc chủ đề tương tự phù hợp với khách hàng.

Ý tưởng nội dung Bạn có thể biết: Content marketing là gì? Dữ liệu truyền thông xã hội để tạo ý tưởng nội dung Đo lường trên Facebook, Twitter, LinkedIn và các nền tảng xã hội là cách tốt để biết khách hàng thích nội dung của bạn. Điều đó thường có nghĩa là họ muốn nhiều hơn về nó. Theo dõi các số liệu thường xuyên để luôn đi đầu trong các chủ đề. Bộ đệm và SharedCount là công cụ tuyệt vời để giúp đo lường hiệu suất của các bài đăng xã hội.

Ý tưởng nội dung Có thể bạn không biết: Vì sao phải thêm nội dung cho web bán hàng

Dữ liệu ngành giúp lên ý tưởng nội dung

Dữ liệu ngành là gì? Được hiểu đơn giản là các thông tin liên quan tới sản phẩm/ dịch vụ doanh nghiệp bạn đang kinh doanh như: Dữ liệu từ các chủ đề hoặc trang web phổ biến trong ngành Làm thế nào bạn có thể nói những gì thực sự phổ biến với khán giả của bạn? BuzzSumo là một công cụ tuyệt vời để phân tích nội dung hoạt động tốt. Tất cả những gì bạn phải làm là nhập một chủ đề hoặc tên miền. Bạn sẽ có được một trang kết quả với nội dung hàng đầu cho tìm kiếm của bạn. Buzzsumo là một công cụ nghiên cứu và giám sát. Nếu Ahrefs và Console của Google là những bí quyết. Buzzsumo là gì? Bạn nên tối ưu hóa nội dung của bạn để làm gì? Các chủ đề là gì? Ai là người có ảnh hưởng và họ đang tìm kiếm loại thông tin nào? Nguồn: Smartbrief.com Trang kết quả bao gồm bảng phân tích về từng phần nội dung được thực hiện trên tất cả các kênh xã hội chính. Điều này sẽ cho bạn ý tưởng nội dung và chủ đề nào được quan tâm. Bạn cũng có thể lọc nội dung theo ngày và loại. Điều này giúp bạn xác định mức độ gần đây của chủ đề và định dạng nào đang hoạt động tốt. Xác định các chủ đề hàng đầu trong một lĩnh vực chủ đề cụ thể. Bạn dễ dàng biết loại nội dung mà khán giả của bạn đang thưởng thức. Tiếp cận chủ đề theo một cách mới và thú vị sẽ tăng thêm giá trị cho bài viết và thu hút khách hàng.

Ý tưởng nội dung Dữ liệu từ Xu hướng Không có gì tệ hơn là trễ một xu hướng. Google Xu hướng có thể giúp xác định xu hướng cho các từ khóa và chủ đề cụ thể. Bạn có thể so sánh các cụm từ tìm kiếm và dự báo chúng sẽ tiếp tục xu hướng trong ngắn hạn. Nghiên cứu từ khóa và các chủ đề phổ biến để đảm bảo chúng đang phát triển. Nếu bạn tạo nội dung xoay quanh một chủ đề đang gia tăng, bạn sẽ gặt hái được những phần thưởng. Bạn có thể tìm hiểu thêm: 5 xu hướng cải thiện chiến lược của doanh nghiệp

Ý tưởng nội dung từ dữ liệu định tính

Dữ liệu định tính chính các các thông tin từ phía khách hàng thông qua các cuộc trao đổi hay nói chuyện, các thông tin liên quan hữu ích vô tình bạn biết được như:

Ý tưởng nội dung Nói chuyện với nhóm của bạn Nếu nhóm nội dung hoạt động tách biệt với nhóm khác nó có thể giết chết một số ý tưởng nội dung tuyệt vời. Đội ngũ bán hàng thường là những người ở tuyến đầu, tương tác với khách hàng tiềm năng của bạn hàng ngày. Kết hợp dữ liệu của bạn có thể là công thức để tạo nội dung cho khách hàng. Không tương tác với đội nhóm gạt bỏ cơ hội tăng doanh thu cho doanh nghiệp. Khi bạn nói chuyện hãy hỏi những câu hỏi rõ ràng. Bạn thường nghe những câu hỏi không liên quan đến sản phẩm nào? Hay các vấn đề bạn nghe thấy nhiều nhất là gì? Sử dụng câu trả lời của họ để tạo nội dung sẽ lấp đầy tất cả các giai đoạn của kênh. Nói chuyện với khách hàng của bạn Đừng chỉ tương tác trên mạng xã hội hoặc gửi email cho khách hàng của bạn mà thực sự nói chuyện với họ. Chỉ có rất nhiều bạn có thể thu thập từ email hoặc tương tác phương tiện truyền thông xã hội. Thiết lập một cuộc gọi hoặc một cuộc họp trực tiếp, nếu có thể. Tìm hiểu những gì họ cần, những gì họ muốn tìm hiểu và nơi họ đang trực tuyến. Ngay cả những ý tưởng tốt nhất cũng được hỗ trợ bởi một số loại dữ liệu. Nếu bạn đang đầu tư thời gian và nguồn lực vào việc tạo ý tưởng nội dung? Bạn nên chắc chắn rằng nó sẽ khiến khách hàng của bạn quan tâm và giúp bạn đạt được mục tiêu tiếp thị nội dung. Đi ra ngoài và biến dữ liệu của bạn thành ý tưởng nội dung hữu ích!!!! Bạn có thể biết: 6 nguyên tắc của tiếp thị nội dung Trên đây là một vài thông tin liên quan tới việc lên ý tưởng nội dung mà chúng tôi muốn gửi tới cho bạn đọc. Hy vọng bài viết đã mang tới cho bạn các thông tin hữu ích. Tại trang web của NEF bạn có thể tìm thấy các bài viết khác về SEO tổng thể, thiết kế web hoặc dịch vụ quảng cáo,.... Nef Digital Office: Số 71-73-75 Trường Chinh, Thanh Xuân, Hà NộiHotline: 098 113 7758Email: [email protected]: https://nef.vn Read the full article

#contentmarketing #marketing #nộidung #ýtưởngnộidung

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cadabullos · 8 years ago

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7 Herramientas seo gratuitas y que no conocías - Infografía

Seguimos con el mundo del seo, y nunca está demás ir recopilando herramientas que nos pueden ayudar en nuestros análisis.

Anchor Text Over Optimizacion

Domain Hunter Plus

Rank Cheker

Rankerizer

Robots.txt cheker

Google SERP snippet Optimizacion Tool

SharedCount

Vía: 7 Herramientas SEO que no conocías y 100% Gratuitas

#seo #Posicionamiento SEO #posicionamiento web #herramientas seo

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superspunarticle · 7 years ago

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How to Know If Your Content Impacts Brand Awareness [Tools]

SEO tips & tutorials.

Brand-new post just revealed by Content Marketing Institute. In all probability one of the finest generators of training on the web.

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Take infographics. These are most often used as a link-building tool. That’s fine if gaining links is your goal. Infographics aren’t so effective, however, if what you really want is to increase awareness of your brand. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as:

Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post)

Videos (with you as the star)

Podcasts

Webinars

E-books

Branded how-to guides

Third-party media coverage or reviews

Research with firsthand data

SlideShare presentations

These are all content types in which it’s OK, if not encouraged, to highlight your brand.

#Content format matters if your goal is brand awareness, says @SujanPatel. Click To Tweet

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

HANDPICKED RELATED CONTENT: 9 Evergreen Content Formats for Long-Term Success [Examples]

1. Social media reach

The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above).

Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. At the end of 2015, Twitter – a big source of social shares, especially within the digital industry – stopped supporting share count on tweet buttons.

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

How can you get this data?

Shared Count

Shared Count is my favorite tool for checking how many times a piece of content has been shared socially (or at least shared on Facebook, Pinterest, and StumbleUpon).

It’s free and easy to use (paid versions available). Just pop the URL you want to check into the box and click “analyze.”

Shared Count’s main disadvantage is that you can only check one URL at a time. To accurately track the social reach of your content and, in turn, the impact it’s having on brand awareness, you need to check each URL where your content appears.

Favorite tool to check on social shares for content? @SharedCount, says @SujanPatel. Click To Tweet

Get Social

Get Social isn’t a tool I’ve tried personally, although I’d like to, because it appears to offer some exciting features.

Namely this: Get Social promises to track “all social interactions, not just the 20% happening on share buttons.” This is key to getting a complete picture of how widely your content is being shared and what’s working to boost brand awareness and what isn’t.

.@getsocial_io tracks all social interactions, not just the 20% happening on share buttons, says @SujanPatel. Click To Tweet

Unlike Shared Count, it’s not free, but on the plus side, it does more of the hard work for you. Packages start at $32 a month for use on a single website. This will track up to 100,000 visits per month, which should be more than enough for small brands.

2. Brand mentions

Another great way to measure how awareness of your brand is changing is to track how often it is mentioned online.

If you have a unique brand name, this is much easier. If mentions of your brand get mixed up among mentions of a similarly named entity, filtering out chatter could prove to be time-consuming.

However, let’s assume you have a unique name (or at least you don’t share your name with a big brand). Many tools will track where your brand name is being used online.

Mention

Mention is one of the simplest brand-tracking tools as brand tracking is its primary purpose. It crawls websites, forums, blogs, social media platforms, and more to find mentions of your brand and let you know about them – in real time via push notifications or through email alerts.

Pricing starts at $29 a month for a solo plan. This should be adequate for small brands. For $99 a month, you can track your competitors as well. Custom plans are available for bigger brands and agencies.

Use @Mention to track convos about your brand anywhere online in real time, says @SujanPatel. #brandmonitoring Click To Tweet

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media

Google Alerts

Google’s tracking tool has had its ups and downs (to the point of becoming essentially useless at one time). While it’s hardly the best tool on the market, it is free and easy to use.

If you don’t have the budget for a pro tracking tool, it’s well worth the couple of minutes it takes to set up a Google Alert. Simply type what you want to track into the box and click “create alert.”

Bear in mind that the same search syntax you use in a Google search will work with Google Alerts. If you want to ensure that you’re only sent alerts for your multi-word brand name, you need to create an alert using exact match quotes.

For example, if I were to create a Google Alert for my own name I would use “Sujan Patel,” not Sujan Patel.

3. Media mentions

Some marketers measure the impact of their digital campaigns almost solely by the number of links the campaigns generate. They are doing themselves, and their hard work, a disservice.

Measuring impact of digital campaigns almost solely based on links generated is a disservice, says @SujanPatel. Click To Tweet

If publishers are talking about your brand online as a result of the content you’re creating – with or without a link – your content is impacting brand awareness.

You can track media mentions using the tools mentioned above, but you need to distinguish between media mentions and consumer mentions. Alternatively, there are tools that provide more detailed insights into online mentions and media coverage. Unfortunately, these tools tend to come at quite a cost.

If you’re willing to pay for more detailed media coverage data, a couple of tools you might want to consider are Coverage Book (from $99 a month) and Meltwater (bespoke pricing only).

4. Branded searches

The number of people searching for your brand online tells you a lot about how general awareness of your brand is changing. Sadly, tracking this used to be much easier. Before Google started hiding keyword data under “not provided,” monitoring branded searches was simple. You just had to look at your keyword data in the Google Analytics traffic report. While some of this data is still available, it’s in such small quantities that it’s far from a reliable data source.

Thankfully there are still ways of measuring how searches for your brand are changing.

AdWords

Running a brand campaign on Google AdWords can reveal a lot about how many people are searching for your name online.

Some companies don’t like running branded campaigns because they’re paying for unnecessary clicks because their brand names should appear at the top of organic search results when someone searches for their company.

However, if the goal of a brand campaign is to quantify those searches, AdWords can work well. On the plus side, branded search terms aren’t going to be competitive so they won’t be expensive.

Creating a brand campaign follows the same process as creating any other AdWords campaign. Just be sure to:

Bid only on exact words or phrases

Include keywords for as many variations of your brand name as possible

Once your campaign is running, the impressions data will show you how many people are searching for a variation of your brand name. You’ll then be able to track how this changes over time.

HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization

Keyword Planner

If you’ve only used Google’s Keyword Planner to find phrases to use in paid campaigns or on-page optimization, you’re missing a trick. Keyword Planner can also give you a good idea of how many people are searching for your brand name and how this changes over time.

If you’ve only used #KeywordPlanner to find phrases, you’re missing a trick. @SujanPatel #tools Click To Tweet

Accessing this data is simple. From the front page of Keyword Planner, select “Get search volume data and trends” and enter your brand name in the box.

Then, verify that you’re collecting data from the correct country, and click “Get search volume.”

The accuracy of the results provided will, unfortunately, depend on whether you’re running campaigns with AdWords. If you’re not, you will see approximate results:

If this data is important to you, I suggest running a low-cost AdWords campaign purely to get access to more accurate data.

Keyword Planner also allows you to view how this data has changed over time. To view that, select the “Date range” box on the left side of the page, turn the “Compare” button on, and select the dates you want to compare.

Google Trends

If you want to see at a glance how searches for your brand are changing over time, head over to Google Trends.

See how searches for your brand change over time through @GoogleTrends, advises @SujanPatel Click To Tweet

Enter your brand name in the search term box and change the filters as needed.

By far, the most useful filter is “All categories” – if you share your company name with other brands. This should increase the accuracy of the results by allowing you to narrow the results to searches for your brand name within your industry.

It’s worth noting that, as useful as Google Trends is, it won’t reveal any data if your brand and the number of searches surrounding it are too small.

Conclusion

That’s four metrics that are well worth tracking if you want to understand how your content marketing is impacting general brand awareness. Are you tracking any metrics that I didn’t cover? It would be great if you could share what they are and how you track them in the comments.

HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Learning more about how technology can improve your content marketing program is critical for long-term success. Make plans today to attend ContentTECH April 8-10 in San Diego.

Cover image by Joseph Kalinowski/Content Marketing Institute

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How to Know If Your Content Impacts Brand Awareness [Tools] was originally posted by SSA-Blogger: CMI+SEMrush+ChrisMarr+CopyPress

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siliconwebx · 6 years ago

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How to Add Pinterest “Pin It” Button in WordPress (Ultimate Guide)

Do you want to add the Pinterest “Pin It” button in WordPress? Recently, a new traffic source popped up in our blog stats.

It was significant enough for us to take notice. This traffic source was Pinterest.

Pinterest is a popular social networking site that allows you to share visual content and drive a lot of traffic to your website (follow WPBeginner on Pinterest).

In this article, we will show you how to add the Pinterest “Pin It” button to your WordPress blog. We will also explain how to add the Pin It button over the images of your website.

Adding a Pinterest “Pin It” Button Using a Plugin

Pinterest officially changed the “Pin It” button name to Save in 2016.

Although some plugins still use the name “Pin It” instead of Save, they do the same job of pinning your images to Pinterest.

The easiest way to add a Pinterest button to your WordPress site is by using a social sharing plugin.

We recommend using Shared Counts plugin for this purpose. It is the best social media plugin for WordPress because it’s free and allows you to easily add the Pinterest button along with other popular social networks.

To get started, you need to install and activate the Shared Counts plugin. You can follow our step by step guide on how to install a WordPress plugin for detailed instructions.

Upon installation, head over to Settings » Shared Counts page to configure the plugin.

On the settings page, you need to scroll down to the Display section and then click on the “Share Buttons to Display” textbox.

This will open a dropdown menu where you can select the social media services you want to add. By default, Pinterest will be present in that box, along with Facebook and Twitter.

You can also select the location and post type where you want to display the Pinterest button. It comes with multiple button styles that you can choose from the ‘Share button style’ option.

Once you are done, don’t forget to click on the Save Changes button to store the settings.

You can now visit any post on your website to see the Pinterest button in action.

Another neat thing about SharedCounts is the free Custom Pinterest Image addon available on Github. This lets you set a custom Pinterest sharing image and description that’s optimized for Pinterest.

Note: We use SharedCount plugin on our website because it’s the best option in the market. It’s very well-coded and it’s free.

Manually Adding a Pinterest Pin It Button in WordPress

Some intermediate users may prefer to add the social sharing buttons manually to their WordPress site instead of using a plugin.

Let’s take a look at how to manually add a Pinterest button in WordPress.

The first thing you need to do is make a complete WordPress backup of your site. This will help you restore your site in case something breaks by accident.

Next, you need to connect to your WordPress hosting using an FTP client and then go to the /wp-content/themes/ folder.

From here, you need to open your current theme folder and then locate the footer.php file.

Next, simply right-click on that file and then select Download from the menu. This will download the footer.php file to your computer.

Now you need to open the footer.php file using a plain text editor like Notepad and then paste the following script right before the </body> tag.

Once you have done that, you need to save the file and then upload it back to the current theme folder.

Next, you need to locate and download the single.php file from your theme folder and open it for editing. After that you need to add the following code.

You will need to choose the location where you want it to appear in your post. After post title is the most common placement for social media buttons.

<?php $pinterestimage = wp_get_attachment_image_src( get_post_thumbnail_id( $post->ID ), 'full' ); ?> <a href="http://pinterest.com/pin/create/button/?url=<?php echo urlencode(get_permalink($post->ID)); ?>&media=<?php echo $pinterestimage[0]; ?>&description=<?php the_title(); ?>" class="pin-it-button" count-layout="vertical">Pin It</a>

The above code displays the Pinterest button with your featured image, title, description, and post URL in the share URL parameter.

Finally, you need to save the file and upload it back to your theme directory using FTP.

This will add a vertical share button to the posts of your website. If you want to display the horizontal share button, then simply change the count-layout parameter to horizontal.

Creating a Shortcode for Pinterest Button

Recently, one of our users asked us how to create a shortcode for the Pinterest “Pin It” button.

Shortcodes in WordPress allow you to easily add dynamic items to your WordPress posts, pages, and widgets. By creating a shortcode, you’ll be able to manually add Pinterest button in your articles.

First, you’ll need to add the following code to your theme’s functions.php file or a site-specific plugin:

function get_pin($atts) { $pinterestimage = wp_get_attachment_image_src( get_post_thumbnail_id( $post->ID ), 'full' ); return '<a href="http://pinterest.com/pin/create/button/?url=' . urlencode(get_permalink($post->ID)) . '&media=' . $pinterestimage[0] . '&description=' . get_the_title() .'" class="pin-it-button" count-layout="vertical">Pin It</a>'; } add_shortcode('pin', 'get_pin');

After that, you can use the [pin] shortcode in your WordPress posts where you want to display the Pinterest button.

Adding Pinterest Pin It Button Over Your Images

If you are running a fashion, photography, or portfolio site, then you definitely want your images to be shared on Pinterest to increase your website traffic.

Let’s take a look at how to add the Pinterest Pin it button over your images in WordPress. This button will appear only when the user brings their mouse over your images, allowing them to easily share the image on their Pinterest profile.

First, you need to install and activate the Pinterest Pin it Button for Images plugin.

Upon activation, go to Settings » Pinterest Pin It page to configure the plugin.

On the settings page, you can choose where you want to show the “Pin It” button on your WordPress site. You can display it only on single posts, pages, category pages, or everywhere on your site.

The next option is to choose the default description from the dropdown menu. This will be used as the image description for the pinned image.

Once done, you need to click on the Save button to store the settings. Now you can visit your website and then hover your mouse cursor over any image to see the Pinterest “Pin It” button.

If you want to exclude some images from showing the Pin It button, then you can add the nopin CSS class to the images you want to exclude.

To do that, you need to select the image block in the post editor and then click on the 3 vertical dots icon from the block toolbar. This will open a menu where you need to click on the Edit as HTML option.

You will now see the HTML code of your image. Go ahead to add nopin to the class attribute of the img tag:

Similarly, you can also use the plugin to disable automatic display of the “Pin It” button, and use the CSS class “pinthis” to selectively display the button on specific images.

To do that, you need to visit the plugin’s settings page and then locate the Advanced section on the right side of the page.

Now you need to check the option that says ‘Show “Pin it” button only on images with class=”pinthis” ‘, and then click on the Save button.

The next time you add an image to a post or page, you need to select the image block and then use the Edit as HTML option to add the pinthis CSS class to the image code. Here is an example:

This will show the Pinterest button on that specific image, even if you have disabled the option to automatically show the Pin It button on your site.

That’s all!

We hope this article helped you understand how to add a Pinterest “Pin It” button to your WordPress blog. You may also want to see our guide on how to create an email newsletter and get more subscribers.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Pinterest “Pin It” Button in WordPress (Ultimate Guide) appeared first on WPBeginner.

😉SiliconWebX | 🌐WPBeginner

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seosemanalitica · 6 years ago

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easilymakermoney · 6 years ago

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15 Greatest Plugins to Develop your Weblog in 2019

Constructing a weblog is likely one of the most essential issues you are able to do as a enterprise proprietor. When your web site is commonly up to date with content material you stand a greater likelihood at retaining an viewers — and a buyer base.

Round 6.5 million folks weblog commonly, as of 2018. Because of a ton of content material pouring out each day, it’s essential that you simply stand out from the group once you create your web site’s weblog.

How do you stand out?

One of many prime connections between profitable web sites is the plugins they use to maintain their weblog up and working. When you’re trying to hit it huge within the running a blog scene, we’re right here to point out you among the greatest plugins you’ll be able to add to your WordPress weblog this yr.

These plugins all have quite a lot of features that may make it simpler so that you can function your enterprise. We’ll clarify the first features of every plugin and the way they will profit your running a blog profession.

Once you’re within the growth phases of your weblog you’re going to need folks to know that you’ve got one thing huge within the works. For this reason you want a plugin like SeedProd, which is able to assist you to construct the proper coming quickly web page on your web site.

SeedProd comes out of the field with over 500,000 backgrounds, 750 Google-approved fonts, and 50 fantastically crafted themes. Utilizing the intuitive drag and drop builder you’ll be able to customise the expertise on your finish consumer.

You may as well use this as a possibility to ask folks to join your e mail checklist for upcoming information on the weblog. Wrap all of it up with the flexibility to trace referral hyperlinks and e mail conversions and it’s simple to see why SeedProd is likely one of the greatest Coming Quickly web page plugins.

Whereas creating content material and your coming quickly web page ought to be on the entrance of your thoughts, the most effective methods to enhance enterprise early on is selecting high quality key phrases and implementing a wise search engine optimisation technique.

Yoast search engine optimisation makes search engine marketing a breeze. This plugin connects seamlessly together with your WordPress web site and offers you perception to your on-page search engine optimisation, recommendations on methods to enhance your rating by means of sensible highlights, and a guidelines on the finish of the publish that offers you clear perception as as to whether your search engine optimisation and readability are as much as snuff.

As a blogger and enterprise proprietor, you’re going to need to hold issues quick and easy — together with your hyperlink constructing efforts. Because the identify implies, Fairly Hyperlinks helps you make your hyperlinks look higher, and retains them organized.

You’ll be capable of convert one in all your weblog hyperlinks right into a shortened, “fairly” look in seconds. After you’ve shortened your hyperlink, it’s prepared for social sharing, putting in content material, and extra. The most effective half about this plugin is you’ll be able to simply observe the entire hyperlinks you’ve created. This function makes monitoring affiliate hyperlinks, redirects, and social media hyperlinks easy.

MonsterInsights is a plugin designed for individuals who like monitoring their stats, however need to make it simple. This plugin offers you the flexibility to merge your Google Analytics together with your WordPress web site.

After putting in MonsterInsights you’ll be capable of observe your whole essential web site knowledge resembling web page views, bounce charge, classes, conversions, and the way readers are discovering your weblog. You possibly can even go in and edit the Insights dashboard so your whole most essential particulars are on the prime of the display screen once you view your real-time insights.

WP Rocket is a wonderful alternative for these trying to enhance the velocity of their weblog. Knowledge exhibits that there’s a huge distinction in bounce charge relying in your web site velocity. In case your web page hundreds in 2 seconds, sometimes 9.6 p.c of individuals “bounce.” In case your web site takes 7 seconds to load about 33 p.c of individuals bounce from the web page.

Out of the field, WP Rocket comes with a collection of options designed to enhance your web site velocity. Static file compression lightens the load of your HTML, Javascript, and CSS information for immediately quicker load instances. Web page caching and cache preloading work collectively to enhance your web site’s velocity and improve your search rating.

Making a membership fashion weblog is a superb concept you probably have worthwhile content material that folks pays cash to learn. If you would like a simple approach to flip your data into money MemberPress will help you flip your present WordPress weblog right into a premium membership web site.

You need to use the MemberPress plugin to create a tiered system if you wish to gate content material for premium customers. It’s additionally attainable to construct a group discussion board web page strictly for members of the positioning. Mix all of that with the flexibility to drip content material to your members, a effectively thought out associates program, and the flexibility to trace your memberships make this the premier alternative for individuals who desire a membership fashion weblog.

OptinMonster is a wonderful plugin alternative for weblog house owners who’ve content material however want extra subscribers. The simple to make use of drag and drop builder make it a breeze to create and customise your individual optin provide.

Out of the field, you’ll have entry to extremely efficient campaigns. A few of the hottest campaigns embrace the slide-in scroll field, countdown timer, inline varieties, and lightbox popups. This may open the door so that you can push merchandise like e-books and checklists and provides readers an opportunity to subscribe to your e mail checklist. Plus, their exit-intent set off is ready to observe when a consumer is about to go away your web site and show a focused message to them at precisely the fitting time. This lets you cease customers who’re about to go away your web site for good, and switch them into subscribers.

SEMRush is a advertising and marketing plugin designed to present you a bonus over your opponents. You’ll be capable of observe your rivals and see how they’re growing their advert campaigns with the press of a button. You’ll additionally be capable of dive into key phrase pushed knowledge to see which key phrases are performing effectively, and which of them aren’t price your time.

This plugin is great for blogs as a result of it helps you focus in in your area of interest and see what different individuals are doing. You’ll have the sting and know early on what’s working and have the flexibility to alter your advertising and marketing campaigns and add new content material on the fly.

A very good type can change the best way a web site seems to be and generate extra leads. WPForms focuses on each points with their free and premium on-line type builder.

The explanation this plugin is taken into account one of the best type builder is because of the truth that they use a easy drag and drop builder that means that you can simply create modern and highly effective varieties. You possibly can create various completely different varieties varieties and add options resembling a number of web page varieties, file add, fee integrations, and extra, all with a couple of clicks. The flexibility and worth level make WPForms the one type builder you’ll ever want.

No matter your enterprise sort, it might by no means damage to have a customer support portal for questions or considerations. Reside Chat means that you can add that function to your WordPress web site with just some clicks.

You’ll be capable of entry your Reside Chat profile on any gadget, making it simple to remain linked and know if there is a matter together with your web site. This plugin additionally offers you the flexibility to create canned responses to widespread questions, observe your chat histories, and even the flexibility to customise your chat containers from the bottom up!

A part of having a well-liked weblog means having content material that individuals need to share on their social media platforms. Sharing was once sophisticated, however SharedCounts makes including social share buttons to your whole weblog posts a cinch.

You’ll be capable of observe insights and see what number of shares you will have throughout particular social networks. This information will help you shift your advertising and marketing marketing campaign and goal your weblog to social platforms which might be extra attentive to your message.

Many weblog house owners have one other motive for working their web site. In lots of instances, it may very well be as a result of their weblog helps generate site visitors to their eCommerce store. If, however, you’re making an attempt to begin an eCommerce retailer out of your weblog, you may benefit from WooCommerce.

The WooCommerce plugin means that you can seamlessly construct an internet store together with your WordPress web site. You’ll have the flexibility to promote each bodily and digital objects — and might even provide instantaneous downloads to paying clients. Couple these options with the flexibility so as to add your alternative of fee portal, management delivery, and even rope off your enterprise when you don’t do worldwide gross sales, and it’s simple to see why 30 p.c of on-line shops are run by WooCommerce.

Your weblog’s safety ought to be one in all your first priorities. Sucuri is a WordPress plugin that works together with your web site to maintain you shielded from hackers. The expertise packed on this small plugin means that you can hold out malware, brute drive hackers, and much more calculated hacking makes an attempt.

Sucuri is simple to obtain, simple to put in, and general the easiest way to maintain your weblog secure from hackers, phishers, and scammers.

As soon as your weblog will get huge and also you begin getting a ton of emails, it’s going to be more durable to handle your leads once you ship out your adverts and weekly newsletters. Keep forward of the sport with Fixed Contact.

As your e mail depend grows, you’re going to wish a plugin that helps you create a successful e mail technique. If you wish to get extra conversions, it’s good to be taught buyer conduct and ship them focused adverts primarily based on their conduct. Fixed Contact means that you can do that simply by segmenting your subscribers primarily based on many various elements. This will provide you with extra entry and management over your emails and your lead lists.

When you ask any weblog proprietor how lengthy they’ve spent engaged on their web site, together with writing content material, many would chuckle as a result of the hours couldn’t presumably be measured. So why would they ever threat dropping all that work? With UpdraftPlus all their laborious work is secure and sound.

UpdraftPlus is a wonderful plugin to have as a result of it backs up every part in your web site at common intervals. When you ought to fall sufferer to a hacker or an addon breaks one thing together with your web site, UpdraftPlus might be there to assist. They even provide a premium service that offers your web site precedence if issues go fallacious, permitting you to get your weblog up and working as quickly as attainable.

Conclusion

Rising your weblog to rock-star ranges generally is a daunting process, however these plugins will assist make it simpler. Bear in mind, when selecting plugins to develop your weblog, you must not solely contemplate plugins that can develop your site visitors and get you extra e mail subscribers. You even have to think about plugins that can assist you to handle your weblog as soon as it turns into an enormous hit on-line.

from Easily Maker Money https://easilymakermoney.com/2019/04/08/15-greatest-plugins-to-develop-your-weblog-in-2019/

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sheilalmartinia · 6 years ago

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How to Add Social Share Buttons in WordPress (Beginner’s Guide)

Do you want to add social share buttons in WordPress? Social media websites are where people spend a lot of their time on internet.

You can use social media to build user engagement and bring new users to your website. The simplest way to do this is by adding social sharing buttons to WordPress posts and pages.

In this article, we’ll show you how to easily add social share buttons and display share counts in WordPress. We will cover couple of different ways to do this, so you can add social buttons above and below post content or make a floating share bar..

Why You Should Add Social Share Buttons in WordPress?

Social networking is one of the most popular online activities today. It is estimated that by the end of 2019, there will be around 2.77 billion social media users around the globe. (Source)

That’s why social media marketing is now a crucial part of any businesses’ growth strategy. If you want to reach more potential customers, then social media platforms are highly effective channels to communicate with them.

The problem is that when you share your content on your own social media profiles, tit only reaches a limited number of your own followers.

The best way to reach people who don’t follow your business on social media is by adding social sharing buttons to your WordPress site.

Social share buttons prompt your website visitors to share your content on their social media timeline. This allows your content to be seen by their friends and followers who can then add comments, like, and re-share it.

Adding social sharing buttons to your website can help you:

Get more traffic to your website

Increase your social media following

Generate more leads and sales

Build social proof and brand recognition

Having said that, let’s see how to easily add social share buttons in WordPress.

Adding Social Share Buttons in WordPress

For this tutorial, we’ll be using the Shared Counts plugin. It is the best WordPress social media plugin available on the market.

Using this plugin, you can easily add social share buttons in your WordPress posts and also display the share counts. The best part is that it is optimized for performance and doesn’t slow down your website.

Unlike other social sharing plugins, Shared Counts uses a unique caching method to have minimal impact on your website’s speed and performance.

The first thing you need to do is to install and activate the Shared Counts plugin. For detailed instructions, see our step by step guide on how to install a WordPress plugin.

After you’ve installed the plugin, you need to go to Settings » SharedCounts menu to configure plugin settings.

Next, you need to scroll down to the ‘Display’ section and choose the share buttons you want to display. By default, three buttons are selected (Facebook, Twitter, and Pinterest).

You can click on the white area in the field to add additional share buttons that you want.

Next, you can choose the share button style from the dropdown menu labeled “Share Button Style”. Shared Counts plugin comes with 8 beautiful button styles.

After that, you’ll need to select the theme location where you want to display the social share buttons. You can choose from 3 options: Before Content, After Content, and Before and After Content.

Lastly, you need to select the supported post types. It has ‘post’ selected by default.

If you want to display share buttons on your pages and other post types, then you can check the box next to page option.

Don’t forget to click on the Save Changes button to store your settings.

Once done, you can visit any post on your website to see the social sharing buttons in action. Here’s how our demo website looks with the ‘Classic’ button style on default Twenty Nineteen theme.

How to Display Social Share Counts in WordPress?

As the name suggests, Shared Counts plugin can also show your social share counts without slowing down your website.

To enable social share counts, you’ll need to go to the Shared Counts settings and set up the share count source.

On the Shared Counts settings window, you’ll see the ‘Share Counts’ settings at the top.

By default, you’ll see the None option selected for ‘Count Source’ which means that share counts are not being retrieved and displayed.

To show the social share counts, you can choose from two sources.

The SharedCount.com is the recommended option for the plugin. If you choose this option, the counts are retrieved from the SharedCount service API. It allows fetching all counts with only 2 API calls which is the best for performance.

If you choose the ‘Native’ option, share counts are retrieved from the respective social service, like Facebook API for Facebook counts, Pinterest API for Pin counts. This method can slow down your site because it will require multiple API calls.

We recommend choosing SharedCount.com as your count source. Next, you’ll see a field for SharedCount API key.

You can get the SharedCount API by signing up to for a free account on SharedCount.com website.

Enter your email address and a password. Then click Create Account.

The website will now send a confirmation link to your email address. You need to click the link to verify.

Once your email is verified, you need to log into your SharedCount account and navigate to your account at the top right side of the screen. There, you’ll see your email address and a dropdown icon next to it.

Next, you need to click the drop-down menu and select ‘Settings’. From here you’ll find your SharedCount API key.

You need to copy the API key and go back to your plugin’s settings page on your WordPress site. Now, go ahead and paste the API key in the ‘SharedCount API Key’ field.

Below that, you’ll see some other settings related to social share counts. You can review and change them if you like.

If you want to show the total counts, then you can check the box next to ‘Count Total Only’ option.

We also recommend checking the box to hide empty counts instead of displaying a zero (0).

Next, you will see a new ‘Total Counts’ field in the Display section. This allows you to show total share counts alongside your share buttons.

Don’t forget to click on the ‘Save changes’ button to store your settings.

You can now visit your website to see the social sharing buttons with share count for each blog post.

Adding Social Share Buttons on Selected Pages

Typpically social share buttons aren’t usually added to WordPress pages however sometimes you may want to enable them on some specific pages.

If so then, you can use the Shared Counts shortcode: [[shared_counts]].

You can add this shortcode anywhere on your website to display the share buttons.

To add shortcodes in WordPress, there is a shortcode block in the WordPress block editor.

You can simply add the block to your content area and then paste the Shared Counts shortcode.

Using the shortcode, you can add social share buttons really anywhere on your site.

Adding Floating Social Share Bar in WordPress

The Shared Counts plugin allows you to add social share buttons above content, below content, or both above and below content. These share buttons are static and not visible all the time.

Another popular way to display social sharing buttons is by adding a floating social sharing bar. It is a social sharing menu that sticks on users’ screens as they scroll down.

Unlike the standard sharing buttons, the floating social share bar will be seen the whole time a user reads your article. Making them more noticeable and helping you boost social sharing.

Some user experience experts argue that it makes your website look bad as it fills out the white space. However, if you can keep it clean, then it can be quite useful.

For the floating social share buttons, you need to install and activate the Sassy Social Share plugin.

Upon activation, the plugin will add a new menu item labeled ‘Sassy Social Share’ to your WordPress admin sidebar. Clicking on it will take you to the plugin’s settings page.

First, you need to choose an icon style. The plugin comes with square, rounded, and rectangle buttons. You can choose styles for both the floating social share bar and the standard share bar.

Next, you need to switch to the ‘Standard Interface’ tab. From here you can enable or disable the standard static social sharing buttons.

We recommend using either floating or static social buttons. Using both of them will be an overkill and may create a bad user experience.

Next, you need to switch to the ‘Floating Interface’ tab and check the box next to ‘Enable Floating sharing interface’ option.

After that, you need to choose the social media websites you want to display. You can add or remove buttons and rearrange them by simple drag and drop.

Once you are finished, click on the ‘Save Changes’ button to store your settings.

You can now visit your website to see floating social share buttons in action. Here’s how it looked on our demo website.

We hope this article helped you learn how to add social share buttons in WordPress. You may also want to learn how to add social media icons to WordPress menus and how to add the social icons to the sidebar.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Add Social Share Buttons in WordPress (Beginner’s Guide) appeared first on WPBeginner.

from WPBeginner https://www.wpbeginner.com/wp-tutorials/how-to-add-social-share-buttons-in-wordpress/

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allpublicapis-com · 6 years ago

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Public Social APIs

★Buffer - Access to pending and sent updates in Buffer ★Cisco Spark - Team Collaboration Software ★Discord - Make bots for Discord, integrate Discord onto an external platform ★Disqus - Communicate with Disqus data ★Facebook - Facebook Login, Share on FB, Social Plugins, Analytics and more ★Foursquare - Interact with Foursquare users and places (geolocation-based checkins, photos, tips, events, etc) ★Fuck Off as a Service - Asks someone to fuck off ★Full Contact - Get Social Media profiles and contact Information ★HackerNews - Social news for CS and entrepreneurship ★Instagram - Instagram Login, Share on Instagram, Social Plugins and more ★LinkedIn - The foundation of all digital integrations with LinkedIn ★Meetup.com - Data about Meetups from Meetup.com ★MySocialApp - Seamless Social Networking features, API, SDK to any app ★Open Collective - Get Open Collective data ★Pinterest - The world's catalog of ideas ★PWRTelegram bot - Boosted version of the Telegram bot API ★Reddit - Homepage of the internet ★SharedCount - Social media like and share data for any URL ★Slack - Team Instant Messaging ★Telegram Bot - Simplified HTTP version of the MTProto API for bots ★Telegram MTProto - Read and write Telegram data ★Trash Nothing - A freecycling community with thousands of free items posted every day ★Tumblr - Read and write Tumblr Data ★Twitch - Game Streaming API ★Twitter - Read and write Twitter data ★vk - Read and write vk data

#Public Social APIs #Social APIs #Free Social APIs

0 notes

lucyariablog · 7 years ago

Text

How to Know If Your Content Impacts Brand Awareness [Tools]

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as:

Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post)

Videos (with you as the star)

Podcasts

Webinars

E-books

Branded how-to guides

Third-party media coverage or reviews

Research with firsthand data

SlideShare presentations

These are all content types in which it’s OK, if not encouraged, to highlight your brand.

#Content format matters if your goal is brand awareness, says @SujanPatel. Click To Tweet

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

HANDPICKED RELATED CONTENT: 9 Evergreen Content Formats for Long-Term Success [Examples]

1. Social media reach

The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above).

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

How can you get this data?

Shared Count

Shared Count is my favorite tool for checking how many times a piece of content has been shared socially (or at least shared on Facebook, Pinterest, and StumbleUpon).

It’s free and easy to use (paid versions available). Just pop the URL you want to check into the box and click “analyze.”

Favorite tool to check on social shares for content? @SharedCount, says @SujanPatel. Click To Tweet

Get Social

Get Social isn’t a tool I’ve tried personally, although I’d like to, because it appears to offer some exciting features.

.@getsocial_io tracks all social interactions, not just the 20% happening on share buttons, says @SujanPatel. Click To Tweet

2. Brand mentions

Another great way to measure how awareness of your brand is changing is to track how often it is mentioned online.

If you have a unique brand name, this is much easier. If mentions of your brand get mixed up among mentions of a similarly named entity, filtering out chatter could prove to be time-consuming.

However, let’s assume you have a unique name (or at least you don’t share your name with a big brand). Many tools will track where your brand name is being used online.

Mention

Use @Mention to track convos about your brand anywhere online in real time, says @SujanPatel. #brandmonitoring Click To Tweet

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media

Google Alerts

Google’s tracking tool has had its ups and downs (to the point of becoming essentially useless at one time). While it’s hardly the best tool on the market, it is free and easy to use.

For example, if I were to create a Google Alert for my own name I would use “Sujan Patel,” not Sujan Patel.

3. Media mentions

Some marketers measure the impact of their digital campaigns almost solely by the number of links the campaigns generate. They are doing themselves, and their hard work, a disservice.

Measuring impact of digital campaigns almost solely based on links generated is a disservice, says @SujanPatel. Click To Tweet

If publishers are talking about your brand online as a result of the content you’re creating – with or without a link – your content is impacting brand awareness.

If you’re willing to pay for more detailed media coverage data, a couple of tools you might want to consider are Coverage Book (from $99 a month) and Meltwater (bespoke pricing only).

4. Branded searches

Thankfully there are still ways of measuring how searches for your brand are changing.

AdWords

Running a brand campaign on Google AdWords can reveal a lot about how many people are searching for your name online.

However, if the goal of a brand campaign is to quantify those searches, AdWords can work well. On the plus side, branded search terms aren’t going to be competitive so they won’t be expensive.

Creating a brand campaign follows the same process as creating any other AdWords campaign. Just be sure to:

Bid only on exact words or phrases

Include keywords for as many variations of your brand name as possible

Once your campaign is running, the impressions data will show you how many people are searching for a variation of your brand name. You’ll then be able to track how this changes over time.

HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization

Keyword Planner

If you’ve only used #KeywordPlanner to find phrases, you’re missing a trick. @SujanPatel #tools Click To Tweet

Accessing this data is simple. From the front page of Keyword Planner, select “Get search volume data and trends” and enter your brand name in the box.

Then, verify that you’re collecting data from the correct country, and click “Get search volume.”

The accuracy of the results provided will, unfortunately, depend on whether you’re running campaigns with AdWords. If you’re not, you will see approximate results:

If this data is important to you, I suggest running a low-cost AdWords campaign purely to get access to more accurate data.

Google Trends

If you want to see at a glance how searches for your brand are changing over time, head over to Google Trends.

See how searches for your brand change over time through @GoogleTrends, advises @SujanPatel Click To Tweet

Enter your brand name in the search term box and change the filters as needed.

It’s worth noting that, as useful as Google Trends is, it won’t reveal any data if your brand and the number of searches surrounding it are too small.

Conclusion

HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers

Learning more about how technology can improve your content marketing program is critical for long-term success. Make plans today to attend ContentTECH April 8-10 in San Diego.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post How to Know If Your Content Impacts Brand Awareness [Tools] appeared first on Content Marketing Institute.

from https://contentmarketinginstitute.com/2018/09/brand-awareness-tools/

0 notes

hotspreadpage · 7 years ago

Text

How to Know If Your Content Impacts Brand Awareness [Tools]

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as:

Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post)

Videos (with you as the star)

Podcasts

Webinars

E-books

Branded how-to guides

Third-party media coverage or reviews

Research with firsthand data

SlideShare presentations

These are all content types in which it’s OK, if not encouraged, to highlight your brand.

#Content format matters if your goal is brand awareness, says @SujanPatel. Click To Tweet

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

HANDPICKED RELATED CONTENT: 9 Evergreen Content Formats for Long-Term Success [Examples]

1. Social media reach

The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above).

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

How can you get this data?

Shared Count

Shared Count is my favorite tool for checking how many times a piece of content has been shared socially (or at least shared on Facebook, Pinterest, and StumbleUpon).

It’s free and easy to use (paid versions available). Just pop the URL you want to check into the box and click “analyze.”

Favorite tool to check on social shares for content? @SharedCount, says @SujanPatel. Click To Tweet

Get Social

Get Social isn’t a tool I’ve tried personally, although I’d like to, because it appears to offer some exciting features.

.@getsocial_io tracks all social interactions, not just the 20% happening on share buttons, says @SujanPatel. Click To Tweet

2. Brand mentions

Another great way to measure how awareness of your brand is changing is to track how often it is mentioned online.

If you have a unique brand name, this is much easier. If mentions of your brand get mixed up among mentions of a similarly named entity, filtering out chatter could prove to be time-consuming.

However, let’s assume you have a unique name (or at least you don’t share your name with a big brand). Many tools will track where your brand name is being used online.

Mention

Use @Mention to track convos about your brand anywhere online in real time, says @SujanPatel. #brandmonitoring Click To Tweet

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media

Google Alerts

Google’s tracking tool has had its ups and downs (to the point of becoming essentially useless at one time). While it’s hardly the best tool on the market, it is free and easy to use.

For example, if I were to create a Google Alert for my own name I would use “Sujan Patel,” not Sujan Patel.

3. Media mentions

Some marketers measure the impact of their digital campaigns almost solely by the number of links the campaigns generate. They are doing themselves, and their hard work, a disservice.

Measuring impact of digital campaigns almost solely based on links generated is a disservice, says @SujanPatel. Click To Tweet

If publishers are talking about your brand online as a result of the content you’re creating – with or without a link – your content is impacting brand awareness.

If you’re willing to pay for more detailed media coverage data, a couple of tools you might want to consider are Coverage Book (from $99 a month) and Meltwater (bespoke pricing only).

4. Branded searches

Thankfully there are still ways of measuring how searches for your brand are changing.

AdWords

Running a brand campaign on Google AdWords can reveal a lot about how many people are searching for your name online.

However, if the goal of a brand campaign is to quantify those searches, AdWords can work well. On the plus side, branded search terms aren’t going to be competitive so they won’t be expensive.

Creating a brand campaign follows the same process as creating any other AdWords campaign. Just be sure to:

Bid only on exact words or phrases

Include keywords for as many variations of your brand name as possible

Once your campaign is running, the impressions data will show you how many people are searching for a variation of your brand name. You’ll then be able to track how this changes over time.

HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization

Keyword Planner

If you’ve only used #KeywordPlanner to find phrases, you’re missing a trick. @SujanPatel #tools Click To Tweet

Accessing this data is simple. From the front page of Keyword Planner, select “Get search volume data and trends” and enter your brand name in the box.

Then, verify that you’re collecting data from the correct country, and click “Get search volume.”

The accuracy of the results provided will, unfortunately, depend on whether you’re running campaigns with AdWords. If you’re not, you will see approximate results:

If this data is important to you, I suggest running a low-cost AdWords campaign purely to get access to more accurate data.

Google Trends

If you want to see at a glance how searches for your brand are changing over time, head over to Google Trends.

See how searches for your brand change over time through @GoogleTrends, advises @SujanPatel Click To Tweet

Enter your brand name in the search term box and change the filters as needed.

It’s worth noting that, as useful as Google Trends is, it won’t reveal any data if your brand and the number of searches surrounding it are too small.

Conclusion

HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers

Learning more about how technology can improve your content marketing program is critical for long-term success. Make plans today to attend ContentTECH April 8-10 in San Diego.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post How to Know If Your Content Impacts Brand Awareness [Tools] appeared first on Content Marketing Institute.

How to Know If Your Content Impacts Brand Awareness [Tools] syndicated from https://hotspread.wordpress.com

0 notes

a-breton · 7 years ago

Text

How to Know If Your Content Impacts Brand Awareness [Tools]

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness.

Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Conversely, if you want to create content that exposes your brand to more people, you may want to look at content such as:

Guest articles for other publications (choose topics linked to what you do and publications that will publish your bio – ideally, at the top of the post)

Videos (with you as the star)

Podcasts

Webinars

E-books

Branded how-to guides

Third-party media coverage or reviews

Research with firsthand data

SlideShare presentations

These are all content types in which it’s OK, if not encouraged, to highlight your brand.

#Content format matters if your goal is brand awareness, says @SujanPatel. Click To Tweet

Now that you know what sort of content you should be creating to boost brand awareness, let’s look at four ways of tracking its impact.

HANDPICKED RELATED CONTENT: 9 Evergreen Content Formats for Long-Term Success [Examples]

1. Social media reach

The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above).

Thankfully, share stats are still available for three of the big social sites – Facebook, Pinterest, and Google.

How can you get this data?

Shared Count

Shared Count is my favorite tool for checking how many times a piece of content has been shared socially (or at least shared on Facebook, Pinterest, and StumbleUpon).

It’s free and easy to use (paid versions available). Just pop the URL you want to check into the box and click “analyze.”

Favorite tool to check on social shares for content? @SharedCount, says @SujanPatel. Click To Tweet

Get Social

Get Social isn’t a tool I’ve tried personally, although I’d like to, because it appears to offer some exciting features.

.@getsocial_io tracks all social interactions, not just the 20% happening on share buttons, says @SujanPatel. Click To Tweet

2. Brand mentions

Another great way to measure how awareness of your brand is changing is to track how often it is mentioned online.

If you have a unique brand name, this is much easier. If mentions of your brand get mixed up among mentions of a similarly named entity, filtering out chatter could prove to be time-consuming.

However, let’s assume you have a unique name (or at least you don’t share your name with a big brand). Many tools will track where your brand name is being used online.

Mention

Use @Mention to track convos about your brand anywhere online in real time, says @SujanPatel. #brandmonitoring Click To Tweet

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media

Google Alerts

Google’s tracking tool has had its ups and downs (to the point of becoming essentially useless at one time). While it’s hardly the best tool on the market, it is free and easy to use.

For example, if I were to create a Google Alert for my own name I would use “Sujan Patel,” not Sujan Patel.

3. Media mentions

Some marketers measure the impact of their digital campaigns almost solely by the number of links the campaigns generate. They are doing themselves, and their hard work, a disservice.

Measuring impact of digital campaigns almost solely based on links generated is a disservice, says @SujanPatel. Click To Tweet

If publishers are talking about your brand online as a result of the content you’re creating – with or without a link – your content is impacting brand awareness.

If you’re willing to pay for more detailed media coverage data, a couple of tools you might want to consider are Coverage Book (from $99 a month) and Meltwater (bespoke pricing only).

4. Branded searches

Thankfully there are still ways of measuring how searches for your brand are changing.

AdWords

Running a brand campaign on Google AdWords can reveal a lot about how many people are searching for your name online.

However, if the goal of a brand campaign is to quantify those searches, AdWords can work well. On the plus side, branded search terms aren’t going to be competitive so they won’t be expensive.

Creating a brand campaign follows the same process as creating any other AdWords campaign. Just be sure to:

Bid only on exact words or phrases

Include keywords for as many variations of your brand name as possible

Once your campaign is running, the impressions data will show you how many people are searching for a variation of your brand name. You’ll then be able to track how this changes over time.

HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization

Keyword Planner

If you’ve only used #KeywordPlanner to find phrases, you’re missing a trick. @SujanPatel #tools Click To Tweet

Accessing this data is simple. From the front page of Keyword Planner, select “Get search volume data and trends” and enter your brand name in the box.

Then, verify that you’re collecting data from the correct country, and click “Get search volume.”

The accuracy of the results provided will, unfortunately, depend on whether you’re running campaigns with AdWords. If you’re not, you will see approximate results:

If this data is important to you, I suggest running a low-cost AdWords campaign purely to get access to more accurate data.

Google Trends

If you want to see at a glance how searches for your brand are changing over time, head over to Google Trends.

See how searches for your brand change over time through @GoogleTrends, advises @SujanPatel Click To Tweet

Enter your brand name in the search term box and change the filters as needed.

It’s worth noting that, as useful as Google Trends is, it won’t reveal any data if your brand and the number of searches surrounding it are too small.

Conclusion

HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers

Learning more about how technology can improve your content marketing program is critical for long-term success. Make plans today to attend ContentTECH April 8-10 in San Diego.

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2wRsiDo

#Online Marketing

0 notes