#TLDR; please be respectful and adhere to xhs rules and guidelines

[koiblossom5]

As a chinese-canadian and a long-time user of xhs (xiaohongshu/little red book) I thought it might help to have some information and gentle reminders addressing the many rules + what kinds of content you can post on the app :)

To start, there's a lot of misconception about being able to post anime content. We aren't averse to Japanese content or media- as a matter of fact, there's a pretty big anime and cosplay community, especially on xhs!

Here are some photos from my trip to suzhou! (dungeon meshi and skip to loafer content was a mythical pull lol)

With that being said, it is disrespectful and offensive to post media and content containing or associating with the glorification/apologia, themes, symbols, etc., of Japanese imperialism and involvement during WWII. This includes AOT, MHA, and many other other popular animes.

Please note that I do not support censorship: I believe that people should have the freedom to post, express, and create media on social media platforms as well as have the ability to watch different kinds of shows - but considering xhs is an app from a foreign country, it is important to contextualize its local policies through historical lens. I strongly implore non-Chinese users to research Unit 731 and the Nanjing Massacre to better understand why certain types of content from Japan are banned and blacklisted in China.

2. There are active LGBTQ+ communities on xhs- and for many queer people in China, where the country's ideologies are still pre-dominantly conservative, social media platforms is one the few safe spaces where they can express their sexuality and/or gender identity, particularly for wlw (or le). It is important to keep in mind that progress in the LGBTQ+ rights movement in the East, specifically China, is at a very different stage compared to the West; please be respectful of the fact that the Chinese LGBTQ+ community has their own culture, their own slang, and their own ways of expression in a country where LGBTQ+ people continue to face legal and social discrimination.

3. When you first create your account, you might be quite daunted by the long, long, long list of rules and community guidelines, specifically the first section, where it states, "1. Values - XiaoHongShu encourages users to post content that aligns with current positive social values. All content posted should:

Adhere to the Chinese Constitution and laws.

Practice the core socialist values. (A list of values promoted by the Chinese government, which includes: prosperity, democracy, civility, harmony, freedom, equality, justice, the rule of law, patriotism, dedication, integrity, and friendship)

Promote patriotism, collectivism, and socialism.

Spread the correct views on history, nationality, state, and culture.

Promote the excellent traditional culture of the Chinese nation.

Uphold social ethics, professional ethics, family and personal virtues, and respect public order and good customs.

Promote scientific thinking and popularize scientific knowledge.

Advocate a positive, healthy, and progressive lifestyle and social trends."

No, this does not mean the content you post or interact with has to be about praising the CCP or saying, "I love communism!! 🤩". It just means you cannot be comparing Xi Jinping to W*nnie the P*oh (ifyyk).

The point is, try to avoid political discourse or criticism regarding the Chinese government on xhs, especially since xhs is a platform more akin to Pinterest or Instagram, where its more so a lighthearted place for travel tips, recipes, aesthetic fashion and makeup tips and inspiration, cosplay, cute animal videos, productive lifestyle and snapshots of simple life, etc! You can still discuss different things about Chinese culture and society, such as healthcare system, attitudes toward foreigners, income and spending, etc. But please be mindful that there are real people behind the screen; people who are not their government. I promise you, Chinese people are just as capable of poking fun, referencing brainrot, and interacting with non-Chinese people normally 💀.

Anyways, please take the time to review these rules and guidelines, especially since xhs is very strict about implementing them and can potentially lead to your account getting banned. This includes things such as:

excessive displays of wealth (be considerate of others' financial situations)

only sharing scientifically proven information/avoiding misinformation (no pseudoscience)

respecting boundaries (no nudity or sexual/sexually suggestive behavior; you can definitely show skin, but if you're making a grwm video please don't show up in your underwear - even on tiktok I never understood why influencers do that 😅)

etc, etc.

Many of the community guidelines are in line with social norms that are prominent in East Asia, which is understanding that a social media platform is a public space to be shared with others in a civil and respectful manner. And many of these guidelines refer to explicitness as a measurement - (fake) blood is fine, but gore and other such obscenities are not. You can kiss your significant other in a cute video, but you shouldn't be posting each other fornicating (this applies to both heterosexual and homosexual couples). You can swear, but you shouldn't be yelling racial slurs. Honestly, a lot of this is just common sense - xhs is supposed to be a wholesome, inspirational, and chill space!

4. Take this as an opportunity to learn about another culture, another language, and even make new friends! As long as you're civil, kind and respectful, xhs is super fun and entertaining! Of course, it's not representative of the Chinese internet space as a whole; the majority of users are women (so consider using "sis" or 姐 instead of "dude" or "bro" ). With that in mind, please be respectful in your comments - many of the women posting makeup edits or fashion videos are seeking appreciation, not sexual harassment 😅 even if a someone is posting a thirst trap, try to be tastefully humorous! If you're trying to communicate in Mandarin, I would suggest using the simplified Chinese Pinyin keyboard (QWERTY) and start learning the four different intonations of each character so you are able to sound out and type sentences using the alphabetical keyboard!

I hope this was helpful and legible, even if by a marginal amount (if this was actually incoherent, I apologize, I learned English by watching My Little Pony💀), and I hope everyone has a really fun experience on the app!