#ViGenAiR

[govindhtech]

What is Martech Solutions And Generative AI In Marketing

What are Martech solutions?

Martech is software that helps marketers achieve their aims. Technology helps it plan, implement, and evaluate marketing strategies. Basically, it simplifies marketing. We'll discuss martech stacks, or marketing technology. Marketing is optimised using these tools in omnichannel, multi-touchpoint situations.

Marketing is about the code that brings huge ideas to life, not simply the concepts. In the age of personalised advertising and customer experiences, developers are crucial to turning ideas into scalable, measurable solutions. Google has introduced several open-source MarTech solutions powered by generative AI to bridge engineering and marketing. Google campaigns and others can use these solutions.

Developers can easily convert video, produce and manage pictures in massive quantities, and write high-quality advertising text with these three cutting-edge technologies.

ViGenAiR

Gen AI can improve video ads for a wider audience

Video advertising on YouTube and social media are a great method to reach customers and create awareness. However, producing versions for diverse audiences and platforms is costly and time-consuming.

ViGenAiR automatically shortens long-form video ads using multimodal generative AI models on Google Cloud and gathers demographic data. Choose from Al's suggested variants or manually modify video, photo, and text elements for Demand Gen and YouTube video campaigns.

ViGenAiR offers:

Variety: Include Demand Gen text and images with more vertical and square videos.

Customisation: Target certain audiences with customised movies and stories.

Quality: Make videos that follow YouTube's ABCDs (Attention, Branding, Connection, Direction) and automatically align for square and vertical displays.

Efficiency: Quickly create new versions and reduce video production costs.

Gen AI video editing for advertising by ViGenAiR

ViGenAiR uses Gemini on Vertex AI to understand a video's storyline before separating it into audio and video. ViGenAiR integrates semantically and contextually connected video segments from spoken dialogue, visual shots, on-screen text, and background music, so it won't cut the video mid-scene or speech. These coherent A/V segments underpin user-driven recombination and gen AI.

Adios

Manage and personalise advertising with AI

Marketers must choose the right graphics for each ad group, even though maintaining hundreds or millions of photographs might slow them down.

Gemini's open-source Adios makes it easy for marketers to upload and manage image assets for thousands of ad groups. No pic? No problem. Adios uses Google Cloud's Vertex AI platform's Imagen model to produce customised, high-quality pictures for each ad group, boosting your campaign's presentation and efficacy.

Adios helps marketing departments:

Generate at scale: Use almost any gen AI API to generate millions of ad group-specific pictures with little coding.

Upload and manage photo assets in Google Ads, regardless of Adios creation.

Examine the created photos: Check the produced photos by hand before publishing to verify quality.

Try A/B tests: Test new and old image assets with Google Ads.

AI-driven content production goodbye

Adios's latest version lets you rapidly change GCP region, AI models, and other parameters without changing the code. In recent updates, gen API interactions are more stable and dependable, and failing queries are automatically retried. The Google Ads API uses version 17, and Gemini 1.5 Flash generates text-to-image prompts.

Copycat

Write brand-appropriate Google Search ads

SEO helps customers find your brand when they search for a product or service. Writing search advertising takes time, and current methods often produce generic material that lacks a business's tone and style.

Copycat analyses your greatest ads and brand standards using Gemini models in Python. The computer writes great, consistent ads with fresh keywords after learning your voice and writing style. Copycat may produce or edit responsive text and search advertising.

Save time and money by writing good ad text quickly for several campaigns.

Ads should be high-quality and reflect your brand's style.

Scalability: Use Google Ads to expand your audience without compromising brand quality.

How Copycat uses AI in commercial copywriting

Train copycats with high-quality Google ads. To ensure diversity and reduce repetition, it condenses the training advertisements into a smaller collection of “exemplar ads” using Affinity Propagation. Gemini creates a style guide from sample ads, which you may customise. Copycat prompts Gemini to write the new ad copy using your keywords, directions, and style guide. If your ads include headlines or descriptions, Copycat can fill in the blanks.