#a/b testing

[netscapenavigator-official]

I need the ability to make two posts in one, so I can A/B test my phrasings. I want to commit ethically questionable psychological experiments on you all.

[wip]

Hello!

For A/B tests, has the thought of rolling out a simple pop-up survey after the "settling in" phase(one that can let users know they're in a testing group, what the test is, and ask them to rate their satisfaction with the change), been thrown around at all?

Satisfaction surveys for features being tested are industry standard, and other than WIP here(only open one day a week) or Feedback tickets(which VERY few people know about or have the desire to do), there doesn't seem to be ANY way for staff to measure quantitative CSAT!

C'mon, Tumblr users LOVE polls!

Answer: Hello, @ebay-taxidermy!

We actually do qualitative surveys like that from time to time—but this is a process separate from the quantitative work of an A/B test. We often don’t want to do a survey during an actual A/B test because it may influence the result, depending on the size of the audience in the test.

As it is, we already get a huge amount of useful feedback from Support tickets, and we are on the platform reading what y’all are saying! Thanks again for your feedback—it is much appreciated, and it all helps.

Have a lovely day.

Best,

—Marina

[esthermika]

Seems like group B finally got the new dash layout... Now they'll finally know our pain

-group A

[farjana432]

Effective Facebook Marketing Strategies

1. Know Your Audience: Before diving in, research and define your target audience. Facebook offers powerful tools for audience segmentation based on demographics, interests, and behavior.

2. Compelling Content: Create high-quality, engaging content that resonates with your audience. Mix text, images, videos, and stories to keep your feed dynamic.

3. Consistency is Key: Regular posting and engagement with your audience is essential to maintain visibility and credibility.

4. Paid Advertising: Invest in Facebook Ads to reach a wider audience. Experiment with different ad formats, such as image ads, video ads, carousel ads, and lead generation ads.

5. Leverage Facebook Insights: Use the built-in analytics tools to track the performance of your posts and ads. Adjust your strategy based on the data.

6. Engagement and Interaction: Respond to comments, messages, and engage with your followers. Building a community around your brand fosters trust and loyalty.

7. User-Generated Content: Encourage customers to create and share content related to your brand. User-generated content serves as authentic testimonials and endorsements.

8. A/B Testing: Continuously refine your strategy by testing different approaches to find what works best for your audience.

9. Remarketing: Target users who have previously interacted with your brand but did not convert. Remarketing campaigns can yield impressive results.

10. Mobile Optimization: Ensure your content and ads are mobile-friendly, as the majority of Facebook users access the platform via mobile devices.

[lollypopvietnam]

A Practical Tutorial for Using AI in A/B Testing

Traditional A/B testing is a method used to compare two versions of a digital experience, such as a landing page, headline, or call-to-action, to find out which one performs better. 

However, traditional A/B testing often struggles in fast-moving digital environments. It depends heavily on human intuition, manual setup, and slow feedback cycles, making it hard to keep up with rapidly shifting user expectations.

With the rise of AI-powered platforms, this process is undergoing significant evolution. Teams can now automate testing, personalize experiences in real time, and uncover deeper insights. Whether you're applying AI for UX design, conducting AI for UX research, or streamlining feedback with AI for user testing, intelligent experimentation helps you move faster and make better decisions.

In this guide, we’ll unpack the concept of AI-driven A/B testing, explore its business benefits, and offer a step-by-step tutorial on how to integrate it into your workflow effectively. Whether you're a product manager, marketer, or designer, this practical breakdown will help you unlock the full potential of intelligent experimentation.

[topbisnison]

A/B Testing di Facebook & Instagram Ads: Cara Setting, Metrik yang Diukur, dan Tool Pendukung

#Topbisnisonline – #A/B Testing di Facebook & Instagram #Ads: Cara Setting, Metrik yang Diukur, dan Tool Pendukung – A/B Testing atau split testing adalah metode yang digunakan untuk membandingkan dua atau lebih variasi iklan guna mengetahui mana yang paling efektif. Di #Facebook dan #Instagram Ads, A/B testing menjadi salah satu #strategi krusial untuk meningkatkan performa #iklan tanpa membuang…

[imporinfo]

Unlock 7X More Revenue: AdSense Auto Ads vs. Manual for Travel Blogs

Unlock 7X More Revenue: AdSense Auto Ads vs. Manual for Travel Blogs Unlock 7X More Revenue: AdSense Auto Ads vs. Manual for Travel Blogs Hey there, fellow travel bloggers and digital nomads! Are you staring at your AdSense dashboard, wondering if you’re leaving money on the table? Let’s be honest, we all are. Monetizing a travel blog is an art, and when it comes to AdSense, the age-old…

[allaboutdigitalmaketing]

Як написати СМС, яке дочитають до кінця: формула ефективного тексту

СМС — це не просто коротке повідомлення. Це спосіб швидко звернутися до людини прямо в її кишеню. Але для того, щоб воно не залишилось непрочитаним, текст має бути продуманим до останнього слова.

У цій статті розглянемо, як створити повідомлення, яке дійсно дочитують. Ви дізнаєтесь, що писати, як перевірити, чи працює текст, і які помилки варто уникати.

Що робить СМС ефективним

Коли обмеження в 160 символів — це ваш єдиний простір, важливо вкласти максимум змісту в мінімум слів. Добре побудований текст одразу пояснює, чому користувачеві варто звернути увагу і що від нього очікується.

Сильне повідомлення має:

чітку структуру (привітання – пропозиція – заклик до дії);

зрозумілу мову без складних слів і канцеляризмів;

конкретну вигоду або причину звернення;

посилання або вказівку на подальшу дію.

Важливо: користувач має зрозуміти, чого ви хочете, вже з перших слів. Інакше повідомлення просто закриють.

Помилки, які знижують ефективність

Розсилки часто не працюють не через технічні помилки, а через недоречний зміст. Усе, що виглядає як «масовий спам», одразу ігнорується.

Найтиповіші промахи — це надлишок розділових знаків, емодзі, загальні формулювання на кшталт «вигідна пропозиція» без пояснень. Також шкодять надто довгі повідомлення, які не вміщуються на екрані, посилання без пояснення або надсилання СМС у незручний час без урахування інтересів отримувача.

Одна невдала розсилка може знизити довіру до бренду надовго.

Як написати ефективний текст для масової розсилки

Щоб ефективний текст для масової розсилки виконував свою функцію, він має бути чітким, актуальним і логічним. Його завдання — не просто поінформувати, а спонукати до дії.

Орієнтуйтесь на таку послідовність:

Назвіться або вкажіть, від кого повідомлення.

Скажіть прямо, навіщо ви пишете.

Сформулюйте вигоду або суть пропозиції.

Додайте термін дії, щоб мотивувати не зволікати.

Завершіть конкретною дією — перейти, записатись, замовити.

Приклад:

Аптека VitaPlus. Лише сьогодні -20% на вітаміни D та Омега-3. Акція до 21:00. Замовити: vitaplus.ua

Цей формат універсальний — він не відволікає і швидко доносить головне.

Як перевірити, що СМС працює

Розіслати — це лише половина справи. Щоб зрозуміти, який текст дійсно ефективний, застосовуйте A/B-тестування: надсилайте два варіанти різним групам і порівнюйте результат.

Тестують різне: тему, довжину повідомлення, тон звертання, порядок подання інформації. Наприклад, чи краще спершу озвучити знижку, чи одразу закликати перейти за посиланням.

Після розсилки варто проаналізувати кількість переходів за лінком, відповіді користувачів або кількість оформлених замовлень. Так ви зрозумієте, що спрацювало, а що — ні.

Як писати, щоб читали до кінця

Людина має відчути, що ви звертаєтесь особисто до неї. Ім’я, цифри, терміни, чіткість — усе це працює набагато краще, ніж загальні фрази.

Поради для побудови зрозумілого й привабливого тексту:

не тисніть, а пропонуйте;

замість «найкращої ціни» покажіть реальну вигоду;

замість «дізнайтесь більше» — скажіть, що саме отримає клієнт;

замість «вигідно» — конкретизуйте: «-25% до 20:00».

Чим зрозуміліше написаний текст, тим більше шансів, що його дочитають і зроблять потрібну дію.

Точне, просте й адресне СМС працює краще за будь-яке довге пояснення

Хороше СМС не виглядає як реклама — воно більше схоже на корисне повідомлення від знайомого. В цьому його сила. Чіткість, конкретика, користь — ось три речі, які визначають успіх.

Пишіть коротко, не забувайте вказувати вигоду, не відволікайте зайвими словами. Стежте за реакцією аудиторії та перевіряйте різні варіанти. І памʼятайте: навіть найкращий текст не спрацює, якщо надсилати його щодня всім підряд. Розсилайте тільки тим, кому це справді актуально, і в слушний момент.

Таке повідомлення дочитають до кінця — і зроблять дію, на яку ви розраховували.

[shizukaseo]

Essential Toolkit for Outbound Lead Generation

To succeed in outbound lead generation, you need the right mix of tools and tactics. LinkedIn is a great place to start. Personalize your connection requests and engage with your prospects’ posts to build trust before making a pitch. This human touch can make your outreach more effective.

Email automation tools are also essential,they help you send follow-ups consistently without the manual work.This keeps your pipeline active and efficient.

Next, track your progress. Pay attention to key metrics like open rates, response rates, and qualified leads. These KPIs show what’s working and what needs improvement.

Finally, don’t be afraid to test different messages. A/B testing your emails or call scripts helps you find the most effective way to connect with your audience.

With this toolkit,LinkedIn, email automation, data tracking, and testing,you’ll be well equipped to grow your leads and boost sales.

[paidmediaadvertising]

What Are Locations in Targeting Options in Display Ads?

Locations in targeting options for display ads refer to the geographic areas where your ads will be shown. This targeting method allows advertisers to focus their campaigns on specific regions, countries, cities, or even neighborhoods, ensuring their ads reach the most relevant audience. Here’s an in-depth look at location targeting in display ads:

1. Importance of Location Targeting

Location targeting is essential for businesses that want to reach audiences in specific areas. It helps in delivering relevant ads to users based on their geographical location, which can significantly increase ad effectiveness and conversion rates.

2. Types of Location Targeting

There are several types of location targeting options available:

Country Level: Targeting users in specific countries.

Region/State Level: Focusing on users within particular regions or states.

City Level: Targeting specific cities.

Zip Code/Postal Code Level: Narrowing down to smaller geographic areas.

Radius Around a Location: Defining a radius around a particular point, such as a business location, to target nearby users.

For comprehensive support in enhancing your paid media campaigns, explore our Paid Media Advertising company services.

3. Benefits of Location Targeting

Increased Relevance: Ads are shown to users who are more likely to be interested based on their location.

Higher Engagement: Location-specific ads can lead to higher engagement rates as they are more relevant to the user’s context.

Better Resource Allocation: Advertisers can allocate their budget more efficiently by focusing on high-potential geographic areas.

4. Implementing Location Targeting

To set up location targeting, follow these steps:

Log in to Your Ad Platform: Access the ad platform you are using, such as Google Ads.

Select Your Campaign: Choose the campaign you want to apply location targeting to.

Navigate to Location Settings: Find the location settings within your campaign setup.

Define Your Locations: Enter the specific locations you want to target, such as countries, cities, or postal codes.

Adjust Bid Modifiers: Optionally, adjust bid modifiers to increase or decrease bids for certain locations based on their performance.

For expert assistance in digital marketing, consider partnering with a professional Digital Marketing services provider.

Advanced Location Targeting Techniques

5. Geo-Fencing

Geo-fencing allows advertisers to set up a virtual perimeter around a specific location. Ads are then shown to users who enter this defined area. This technique is useful for businesses targeting local customers or promoting events.

6. Location-Based Demographics

Combine location targeting with demographic targeting to reach a more specific audience. For example, targeting young professionals in urban areas can help in tailoring ads that resonate with this particular group.

7. Local Keywords

Incorporate local keywords into your ad copy and landing pages. This practice enhances the relevance of your ads and improves your quality score, potentially lowering costs and increasing ad placements.

Best Practices for Location Targeting

8. Analyze Performance Data

Regularly analyze performance data to identify which locations are delivering the best results. Use this data to refine your targeting strategy and allocate more budget to high-performing areas.

9. A/B Testing

Conduct A/B testing to compare the effectiveness of different location targeting strategies. Test various geographic areas and bid modifiers to find the optimal setup for your campaign.

10. Adjust for Seasonal Variations

Consider seasonal variations that might affect your target locations. For instance, targeting coastal cities during summer for beach-related products can yield better results than during winter.

Conclusion

Location targeting in display ads is a powerful tool for reaching the right audience based on their geographic location. By utilizing various targeting options, including country, region, city, and radius targeting, businesses can improve the relevance and effectiveness of their ads. Advanced techniques like geo-fencing and location-based demographics further enhance targeting precision. For comprehensive support in optimizing your paid media and digital marketing efforts, consider partnering with a professional Paid Media Advertising company and Digital Marketing services provider.

[johnnyandthecougars]

WatchPogo

@pogomusings 12:55 AM · May 22, 2022

[ronaldtateblog]

Improve Your User Experience: Tips and Strategies

In today’s digital landscape, creating a positive interaction with your product or service is crucial. As Don Norman, the pioneer of user experience (UX) design, once emphasized, UX encompasses all aspects of a user’s interaction with a company, its services, and products. A well-designed product not only looks appealing but also provides an intuitive and seamless interaction, leading to…

[jemensoucie]

9 neuromarketing principles that make buyers say "yes"

These principles explain how top brands get us to open our wallets: ☝ "The Framing Effect" is why "80% fat-free" sells better than "20% fat" ☝"The Affordability Illusion" is why $97/month feels cheaper than $1,164/year ☝"The Rule of 3" is why smart brands always show three pricing options What makes these principles so powerful? ☝They're not random tactics—they're backed by real brain science ☝They work across every industry and price point ☝They've been working for decades and will keep working tomorrow.

The Framing Effect

2. The Affordability Illusion

3. The Rule of 3

4. The IKEA effect

5. The Power of Free

6. The Contrast Effect

7. The Paradox of Choice

8. Anchoring Bias

9. Endowment Effect

[cro-media-focus]

A/B Testing: Essential for CRO Success

Discover the importance of A/B testing for CRO and how it improves website conversions.

Source: https://cro.media/insights/marketing/ab-testing-essential-cro-success/

In the world of Conversion Rate Optimization (CRO), A/B testing plays a pivotal role in refining website elements, improving user engagement, and driving higher conversions. Through systematic testing, businesses can discover what resonates with their audience, removing the guesswork that often clouds marketing decisions. At CRO Media, a leading Shopify agency, we leverage A/B testing to ensure that every change made to a site is data-driven and designed to maximize results.

Key A/B Testing Strategies for Conversion Rate Optimization

A/B testing helps isolate variables, making it possible to test one element at a time and measure its direct impact on user behavior. By comparing two versions of a marketing asset, businesses can clearly identify which design or copy variation performs best, leading to better user engagement and increased conversions.

Prioritize Testable Variables

In the CRO process, choosing the right elements to test is crucial. Common variables tested include call-to-action (CTA) buttons, headlines, and email subject lines. Each test should focus on a single change—whether it's the color of a button or the positioning of a form—so that the results are clear and reliable. Testing multiple variables at once can skew the data, making it difficult to pinpoint the cause of a performance shift.

"Each test should focus on a single change so that the results are clear and reliable."

Segment and Analyze Audience Data

Understanding how different audience segments respond to variations is vital for effective A/B testing. CRO Media often segments audiences based on demographics, device types, or traffic sources to identify the most impactful changes for each group. This allows for a more targeted approach to optimization, ensuring that each visitor’s experience is personalized and relevant.

Statistical Significance for Reliable Results

For A/B tests to inform meaningful decisions, it's essential to run them long enough to collect statistically significant data. Running tests too quickly with a small sample size can lead to misleading conclusions. CRO Media uses advanced tools like A/B test significance calculators to ensure that the results are robust and actionable, allowing businesses to make confident decisions based on solid data.

Implementing A/B Test Findings

Once testing is complete and a winning variant has been identified, it's essential to implement the findings in a timely manner. A/B testing allows businesses to experiment with different design elements and copy, ultimately improving the user experience and conversion rates. From simple changes like button color to more complex adjustments like landing page layout, these insights directly inform CRO strategies.

"CRO is an ongoing process, and A/B testing should be a continuous part of your optimization strategy."

Continuous Optimization

The work doesn’t stop after one test. CRO is an ongoing process, and A/B testing should be a continuous part of your optimization strategy. Each test uncovers insights that can guide future tests, creating a cycle of ongoing improvement. Whether it's tweaking a headline or adjusting a CTA's placement, consistent A/B testing helps businesses stay aligned with their audience's preferences and maximizes conversion potential.

CRO Media’s Approach to A/B Testing

At CRO Media, A/B testing is a core part of our strategy to enhance Shopify stores' performance. By focusing on key CRO elements—like CTA optimization, form design, and content presentation—we help clients improve user interaction and boost conversions. Our testing approach includes detailed analytics, audience segmentation, and iterative optimization to ensure that every change contributes to a measurable improvement in conversion rates.

By utilizing data-driven A/B testing, businesses can take the guesswork out of their marketing and focus on strategies that yield real results, enhancing both customer experience and revenue.

[cro-media-shopify-dev]

Optimizing Facebook Ads for CRO Success

Optimize Facebook ads to drive conversions with these CRO-focused strategies.

Source: https://cro.media/insights/social-media/optimizing-facebook-ads-for-cro-success/

Facebook ads are a powerful tool for increasing brand visibility, driving traffic, and generating conversions. However, running effective Facebook ad campaigns requires more than just setting up an ad—it involves strategically using Facebook Ads Manager, refining your targeting, and continuously optimizing your campaigns to ensure high conversion rates. This process directly ties into Conversion Rate Optimization (CRO) by focusing on improving user engagement and driving desired actions.

Maximizing Campaign Effectiveness Through Targeted Ads

The key to a successful Facebook ad campaign lies in audience targeting and ad optimization. CRO is all about ensuring that visitors convert into customers, and effective Facebook ads directly contribute to this goal. By defining a clear objective for each campaign—whether it's increasing awareness, generating leads, or driving sales—you can tailor your ads to meet specific user needs and maximize conversions.

Setting Clear Objectives for Better CRO

One of the first steps in Facebook advertising is selecting a campaign objective. Facebook Ads Manager offers various options such as traffic generation, lead generation, and sales, which align perfectly with CRO goals. For example, if your objective is to drive website traffic, Facebook’s targeting tools help you reach the most relevant audience, increasing the likelihood of conversions. If your goal is to collect leads, Facebook ads can be tailored to prompt users to sign up, ensuring the ad serves the direct needs of your business.

Utilizing A/B Testing for CRO

A/B testing is a core aspect of CRO, allowing you to experiment with different ad formats, copy, and visuals to identify which combinations yield the highest conversion rates. Facebook Ads Manager’s built-in A/B testing feature allows for easy comparison of ad variations, making it simpler to find the best-performing ads. By continuously testing and optimizing, businesses can improve their ad performance and minimize wasted ad spend, ensuring that every dollar spent contributes to conversions.

Budgeting and Scheduling for Conversion Optimization

Effective budgeting and scheduling are integral to running successful Facebook ad campaigns. Setting the right budget ensures that ads reach the right audience at the right time without overspending. Facebook’s option to choose between a daily or lifetime budget gives businesses flexibility, but careful monitoring is needed to adjust these budgets based on ad performance. By setting the right schedule and budget, businesses can avoid unnecessary costs and optimize ad spend for better returns, aligning with CRO best practices.

Performance Goals for Conversions

Once the ad set and audience are defined, setting performance goals for each campaign ensures that the ads meet specific CRO objectives. For instance, if the goal is to drive sales, you can set the ad to focus on conversion metrics like clicks or purchases, optimizing the path to conversion. Facebook’s real-time performance tracking allows advertisers to refine their strategies instantly, enabling them to fine-tune their campaigns to increase the likelihood of achieving high conversion rates.

Measuring and Reporting for Continuous Optimization

After launching Facebook ads, measuring and reporting on their performance is crucial for improving conversions. With over 350 metrics available in Facebook Ads Manager, it’s essential to focus on key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rates. These metrics provide valuable insights into the effectiveness of your ads, helping to identify areas for improvement. Facebook’s reporting tools make it easy to track the success of your ads, enabling data-driven decisions for continuous optimization of the user journey.

"By continuously testing and optimizing, businesses can improve their ad performance and minimize wasted ad spend, ensuring that every dollar spent contributes to conversions."

Integrating Facebook Ads with CRO Tools

Integrating Facebook ad performance data with your overall CRO tools and CRM systems enhances the ability to track conversions across multiple platforms. By combining Facebook’s detailed analytics with other CRO tools, businesses can get a holistic view of customer interactions, from initial engagement to final purchase. This integrated approach allows for more precise targeting, optimization of user experience, and higher conversion rates.

Refining Ad Creative for Better CRO

The design and messaging of your Facebook ads are crucial for driving conversions. Simple, clear, and engaging copy paired with eye-catching visuals can significantly impact CTR and conversion rates. Additionally, using social proof such as customer reviews or testimonials can help build trust with potential customers, further improving ad performance. Ensuring that your ad visuals are not text-heavy, and that the messaging aligns with your landing page, will reduce bounce rates and improve conversion rates.

"The design and messaging of your Facebook ads are crucial for driving conversions."

Landing Page Consistency for Higher Conversions

The connection between your Facebook ads and landing pages plays a critical role in CRO. A well-designed landing page that matches the messaging of your ad ensures a seamless user experience, which is essential for conversion. If the ad promises a special offer or action, the landing page should reflect that promise clearly. Any discrepancy between the ad and the landing page can lead to confusion and higher bounce rates, undermining your CRO efforts. "A well-designed landing page that matches the messaging of your ad ensures a seamless user experience, which is essential for conversion."

Conclusion

To drive conversions through Facebook ads, you must focus on strategic targeting, continuous optimization, and careful measurement of performance. By aligning your Facebook advertising strategy with CRO principles, you can ensure that your ads not only reach the right audience but also effectively guide them toward conversion. With tools like Facebook Ads Manager and A/B testing, businesses can optimize every aspect of their campaigns to achieve the best possible return on investment. "To drive conversions through Facebook ads, you must focus on strategic targeting, continuous optimization, and careful measurement of performance."

[marketing-insider-group]

How to Create a Successful Paid Media Marketing Strategy

Boost your paid media advertising results with a smart strategy. Learn how to set goals, target the right audience and create engaging ads.