#adam and eve ddb

[compellingselling]

Here kitty kitty

More fun from Mars Petcare and Adam&Eve DDB who were behind the Whiska's cat hater campaign a few posts back.

Update 1 week later: They have a hard-working 20-second ad that goes well with the billboards. Great way to grab attention at the beginning.

Via: LinkedIn

[escapekit]

Ad Attack for DREAMIES™ treats by adam&eve DDB

[onemanjury]

Name: Twix Harmonizer

Client: Twix

Agency: Adam&Eve DDB

Award Prediction: Silver

Award Result: Silver

[unnatilivesinthemoment]

Works Cited

Pediatrics, *Department of. “Are There Bidirectional Influences between Screen Time... : Journal of Developmental & Behavioral Pediatrics.” LWW, Journal of Developmental & Behavioral Pediatrics, Aug. 2022

Students by Swing Tree, Mirror Lake. “University of Connecticut.” Connecticut Digital Archive | Connect. Preserve. Share, hdl.handle.net/11134/20004:20221662. Accessed 26 Apr. 2024. 

Valerie Faris, Jonathan Dayton. “Little Miss Sunshine.” Hulu, Searchlight Pictures, www.hulu.com/watch/600d042e-7905-4474-8867-5a9fdce5f90e. Accessed 26 Apr. 2024. 

Wilson, Dougal. “Life Is Short. Time Is Precious. Live Each Moment before It Passes You By.” YouTube, Adam & Eve/DDB, 21 Feb. 2021, youtu.be/g17UNwi0xuw?si=EuUsbhazblI6bz6a.

[viktorhorvath]

Lipton - Bring Out the Sunshine (Kinopravda)

D.O.P: Jallo Faber

Agency: adam&eve DDB

Production: Caviar London

[mellowyknox]

Red Cross "The One Gift Santa Can't Deliver”

Agency: adam&eve DDB London

Production: Independent London Director: Gary Freedman Cinematographer: Benoit Soler Colorist: Matthieu Toullet

Year: 2018

[manuhigueras]

As he introduces her to the season’s traditions, from decorating the tree to eating mince pies, their friendship develops and we see the magic of Christmas through the eyes of someone experiencing it for the very first time.

https://youtu.be/nstN-skYFWI 

https://youtu.be/4LEHJob-kjQ 

[vintage1981]

Thunderbirds 1965: Making of Halifax Advert (2017)

Behind the scenes video made by the Halifax showing the process of making their recent Thunderbirds advert.

Following the success of their 50th anniversary specials of Thunderbirds and Filmed in Supermarionation, Century 21 Films were invited by ITV to assist advertising agency Adam & Eve DDB with their new advertising campaign for the Halifax bank. The campaign has multiple phases. For the main advert they supplied front of camera services including puppets, models, sets and puppeteers as well technical advice.

[foundtht]

FIFA 19 TRAILER Agency: Adam & Eve/DDB Chief Creative Officer: Richard Brim Creative Director: Tim Vance Creative Director: Paul Knott Creative: Jeppe Vidstrup, Simone Wärme Creative Strategy Director: Paul Marr Creative Video Director: Tom Gent Director: BRTHR Director of Photography: Nicolas Loir Editing Company: Trim Designer/Typographer: Alex Fairman Production Company: Riff Raff Films, Passion Pictures Executive Producer: Tom Berendsen Producer: Paz Parasmand Post Production: Electric Theatre Collective, Gloria FX Audio Post Production: Factory Studios Soundtrack Name: CapeLion Composer: God Clash Tchaikovsky Remixed Sept 2019

[vascadeloop]

PlayStation Now - Hundreds of incredible games on demand Director: Mischa Rozema Agency: Adam&Eve DDB Production: Nexus Studios CGI&Retouching: Happy Finish (Source: YouTube)

[compellingselling]

This is about running through pain, but it puts a smile on my face

The heart of this spot is a remake of Afroman’s toe-tapping “I Got High.” It keeps the lo-fi production and fun of the original, but instead of encouraging slackers to slow their brain cognition with THC, this one celebrates runners’ high. 

The only problem? This could be a spot for any running shoe. And Puma has as much credibility with runners as Cheez Whiz has with Michelin-starred chefs. There would be a dozen brands runners would pick before they pick Puma. 

But, hey, if they’re looking to reverse that, this is a decent start.

(It took me a couple of views to get why the clock was flipped. Did you catch it the first time?)

Agency: adam&eveDDB. Director: Elliot Power 

[escapekit]

Eat Them To Defeat Them

Advertising agency Adam&Eve/DDB helps promote kids to eat more vegetables, an initiative backed by U.K. supermarkets and ITV.

[onemanjury]

Name: Waylon's journey (the overweight stuck dog)

Client: IAMS

Agency: Adam&Eve DDB

Award Prediction: Gold

Award Result: Shortlist

[helloyoucreatives]

New from Virgin Media. 

Virgin Media is today launching a new creative platform “Unlimiting”, which embodies the feeling of life without barriers and demonstrates the endless possibilities of Virgin Media’s TV, broadband, mobile and home phone offering. The new creative direction is supported by a fresh campaign “You can do anything”.

Created by adam&eve/DDB, “Unlimiting” signifies a huge step change for Virgin Media and is the first work from the agency since being appointed earlier this year. The “You can do anything” campaign will run for three months and is fronted by a new TV ad which premieres on 14 June during Celebrity Gogglebox on Channel 4. The campaign will also run across out-of-home, VOD, press, radio, online and social media, with media planned and bought by Manning Gottlieb OMD.

Directed by the immensely talented Ian Pons Jewell with Academy, the new TV ad follows a dad as he realises he can do anything thanks to his new Virgin Media Ultimate Oomph bundle. The ad dramatises the unlimiting freedom of Virgin Media’s services, building on the dad’s new ‘I can do anything’ mind set, from the amusingly simple - completing a crossword - to making new friends and even thinking he can fly; culminating with a darkly comical ending. It’s set to a bespoke remix of Oh Yeah by Yello and plays on Virgin Media’s mischievous spirit.

The stand out, eye-catching campaign will run for three months with the new TV ad premiering on Channel 4. The ad will debut with an innovative ‘unlimiting’ twist, with Channel 4’s ident blocks merging directly into the opening of the advert, which breaks new ground for Channel 4’s premier break format. Later in the campaign, to further amplify the TV ad, additional footage within a ‘blipvert’ will air within the same ad break as the full 60” version during The Voice Kids final, Love Island and Britain’s Got Talent, The Champions.

The “You can do anything” campaign idea is rooted in the concept of ‘unlimiting’, with every element centred around what it means to live without limits. This is brought to life by the colourful swirl, crafted in HD 3D detail by Colour And The Kids, which lives at the heart of the creative. The unlimiting theme will be reflected in the outdoor execution where the striking swirl will live beyond the physical advertising sites – breaking the boundaries of conventional outdoor marketing.

The out-of-home activation is hyper targeted and was developed with an audience-first approach, making it one of the most complex data-led campaigns in the UK. Throughout the campaign the use of ‘-ing’ to create verbs from everyday language and popular culture phenomena is a headline feature, with the brand end line ‘Lightn-ing fast broadband, amaz-ing TV, neverend-ing mobile data’ which will appear on the TV ad as well as out-of-home marketing.

[creativityworks-s8]

The Week At Adam&Eve DDB.

By Tru Prosper

Week 5 at Adam & Eve DDB was a very eye opening experience for me. I’m grateful for the opportunity to be right within a communications agency, indulging in similar activities as those who work for the company. 

It was fascinating to discover the fact that Adam & Eve work with a large  amount of clients to aid in advertising, content, brand management. amongst many other things. Adam & Eve work with well known brands such as; John Lewis, H&M, Google, etc. Going in with less knowledge than I did coming out, I did not have a complete understanding of how huge Adam & Eve’s reach was to the public. For example, upon our visit, we learned that Adam & Eve were responsible for totally taking the world by storm. 

For the launching of Fifa 18, a campaign to grab traction and attention was put into works, to which the in game football move ‘El Tornado’ was birthed. The amount of attention raised for the game from such a tactic was completely unexpected and unbelievable. There was so much chatter and buzz around the hidden move, that it became a trending topic therefore being discussed more often than Meghan and Harry’s wedding.

I believe the process for such a campaign would begin with a client approaching for help in reaching out to a new audience (or just to create a buzz). Adam & Eve would then essentially follow the process of: 

Defining the brief 

Defining the scope 

Strategic development

Creative concept

Creative development

Production

Deployment. 

After being given the summation of Adam & Eve DDB, we as a collective were given the task to create a campaign from scratch, revolving around Loctite superglue. Being given such a task was definitely an example of being placed in the deep end. It was both stimulating and exciting. We were put into groups of 5-7 people, where we bounced ideas off of each other and further developed a concept pitch for our campaign idea.

What had to be the most enjoyable part of creating a campaign was seeing all of our ideas come together and come to life. The group I was in fed off of each other, making it an ideal environment for our creative juices to continue to flow. From bizarre and wacky ideas, to continually adding and evolving it into something closer to the final product. Being in a situation such as this allowed me to really appreciate the amount of creative freedom we had. Every idea was welcomed.

In the end, my group developed three campaign ideas which I believe all swayed to a humorous side. Our first idea was set on a boat. Naturally, on a boat, furniture is expected to move and topple over. What we had illustrated was a drawing of a table tipped over, but a flower pot firmly glued to the middle of the table, in perfect condition, not falling. The tagline for this drawing was ‘Hold tight. Loctite.’

For our second idea, we opted to head down the innuendo route. We decided that for our second idea, we would base it around a couple in the bedroom. The couple would be “making love”, with a crooked picture frame above their heads, that had been glued to it’s spot. What the crooked picture frame suggests is the fact the picture is constantly falling because of such activities the couple decide to indulge in. The tagline we agreed on for this idea was ‘Enjoy an uninterrupted night, thanks to Loctite.’

The third idea revolved around the cheating scandal between Ryan and Rhodri Giggs. The final drawing of the idea was of Ryan Giggs on the football pitch, mid-kick, with Rhodri’s hand glued to his. The tagline for this idea was ‘Don’t trust him? Never get unstuck. Loctite.’

This week at Adam & Eve DDB has helped to open up an avenue that I’d like to pursue. 

twitter ~ @truprosper

[mellowyknox]

Samsung “Give”

Agency: adam&eveDDB London Chief Creative Officer: Ben Priest, Richard Brim Executive Creative Directors: Ant Nelson, Mike Sutherland Creative Directors: Steve Wioland, Matt Woolner

Production: Independent London Director: Gary Freedman Cinematographer: Stephen Keith Roach Editor: Adam Spivey Colorist: Jean Clement Soret

Post: MPC Lodnon

Year: 2017