#also might start adding some dialogue and text to my posts to enhance the 'experience'...

[westonsims00]

𝘉𝘢𝘴𝘬𝘪𝘯𝘨 𝘪𝘯 𝘢𝘭𝘭 𝘰𝘧 𝘚𝘶𝘭𝘢𝘯𝘪'𝘴 𝘯𝘢𝘵𝘶𝘳𝘢𝘭 𝘣𝘦𝘢𝘶𝘵𝘺 ☀️⛵

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Content Marketing & Content Creation

Content Marketing & Content Creation is the procedure of developing helpful, useful posts to draw, purchase, and take part your target market. customers and Buyers presently are overloaded by a great deal more marketing and advertising signals than any other time-even more than 2,900 daily, by existing estimations. This creates an setting of recognition lack, daunting advertisers together with the project of making getting subject matter that will not get lost inside the stationary. A properly-crafted articles web marketing strategy destinations your corporation during the spot associated with a believed leader, generating brand desire because you educate and instruct shoppers. Rendering very helpful and amusing content can type a solid bond between brand and customers that carries on to strengthen and grow with time.

Historically, vendors have experienced to “rent attention” off their people’s marketing by means of screen ads on webpages, booths at industry events, or messages transferred to 3 rd-person records. To illustrate, anytime a trademark makes sense out huge amounts of money to get a Really Bowl advert, they are simply getting the eye which the Television for computer marketing networks have established. Article content internet marketing, however, provides sellers being web publishers by building ones own audiences and appealing to their own individual focus. Marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel, by distributing and creating content that buyers find useful. At the same time, material marketing and advertising is known a less costly tactic than some other individuals. It could have somewhat of a slower beginning despite the fact that your articles library reaches and grows a greater target market.

Immediately, 41Per cent of B2B internet marketers target website content associated with the selecting trip of an buyer, yet still many organisations fail to yield custom made written content specializing in each one period of a selecting spiral. Custom made online messaging does not just imply directed at by demographic or filmographic standards, it implies proactively producing information that has been ideal for every time of a buyer’s path. Eighty-five percent of clients have faith in techniques that make time to walk around the block them by way of diverse ways towards steps as opposed to just attempting make that option for them. This particular information exhibits buyers which you acknowledge and importance remarkable ability to make and evaluate judgments on their own.

“Successful information entrepreneurs strike all steps of this shopper pursuit-from beginning to end. Most brands are severely well over-weighted towards the bottom belonging to the funnel. And so they pass up enormous opportunities to encounter new clients at the point of will need.”

- MichaelCEO and Brenner, Advertising Insider Crew

Frequent conditions that information promotion can clear up

Material promotional is really a definitely completely unique strategy for captivating with potential prospects that circumvents a number today’s major painfulness areas, specifically in the digital spot.

•Concern: I need to raise the volume of my all-natural explore. If they can’t find you, and today up to 93% of buying cycles start from a search engine, your audience can’t buy from you. Additionally, according to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness. Whenever your helpful material rates very on major search engines, or perhaps shared broadly on social networks, you’re building make knowledge at no cost, and because your content will only be shared when it is important, your listeners can be a smaller amount inclined to tune it all out.

•Difficulty: I have to generate company personal preference. Engaging content marketing creates desire thru figured leadership by developing you a trustworthy origin of education and information. You can even make taste via relationships, that happen to be strengthened once your content material entertains or supports your shoppers. Men and women will probably buy from companies with that they provide interactions.

•Condition: It’s not engaging my customers, even though i have a content marketing plan. Material internet marketing will support your prospects, not sell to them. As soon as you widely give your audience one thing so important that they’d be willing to buy it, you establish believe in, which, actually, is usually the strongest marketing technique.

•Dilemma: I need to reach additional purchasers, while keeping my bills lowered. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content material marketing and advertising have to be portion of a healthy talking with potential and current purchasers, be highly relevant to their pursuits and behaviors, and build a continual experience eventually. Content material promoting makes sense benefits for a very long time, and that effect increases since you create out your website content catalogue.

•Condition: I’m unsure methods to indicate the roi (Return) of my content and articles marketing plan. In most cases, website content promoting will help to enhance on-line traffic, help lead qualification (specially when content articles are created by time), and, actually, contribute sales into product sales.

Now you know what trouble articles selling can clear up, learn about the issues to prevent yourself from when starting your posts advertising and marketing organize inside our information 8 Number one Mistakes Website content Sellers Make and the way Prevent Them.

Elements of content and articles advertising and marketing

In order to do it right, you’ll need to determine what type of content your potential buyers prefer to consume, content marketing can take various forms, and.

•Blog articles. Distill your posts marketing strategy towards your webpage time frame or strategy. The manufacturer weblog should and can be utilized to go across-publicize other material, that will help retain articles for the constant schedule. For those who never get a internet marketing teams new member that is informed about search marketing (Seo optimisation), this really is one area wherever you might like to speak with a reliable.

•Books. E-book information have to implement some type of narrative format, and can include a lot of great, vision develop. The goal of an ebook is to educate, but it’s important to keep language consistent with your brand voice.

•Video clip. The secret to successfully by means of video as an element of a content approach is maintaining it stunning as they possibly can therefore you aren’t compelled to continuously pay money and time building alot more. Big-top quality video clip written content may also be used to show your manufacturer to YouTube’s large and active clients.

•Infographics. Use very little sms as is feasible and enable the images see the storyplot. If you don’t have a killer in-house graphics artist, find a talented freelancer who can make something beautiful and informative.

•Cheat linens. These are definitely shorter-a few pages at most. It means there won’t be numerous bedroom for big illustrations, so you’ll desire to use text formatting to make them possible for a readers to rather quickly scan because of. Connect or examine other resources for far more in-depth knowing.

templates and •Workbooks. These means are efficient ways to keep make before purchasers even though continuous to inform. They ought to be meant for print and produced as interactive and practical as feasible.

•Whitened papers and reports. White papers and reports are generally less graphically designed and use language that is a little more professional, even though these materials are similar to an ebook in that they are primarily educational. They could also generate chances to boyfriend or girlfriend for some other institutions.

•Slip decks. Slide decks are a wonderful formatting for deteriorating challenging guidelines into easy steps or chew-size pieces. Maintain your slides very simple: Use marginal word a single font and big illustrations through.

•Case experiments. Develop scenario research studies with tremendous statistics and finished reports. This will aid retain the articles focused entirely on the results and value, not the logo.

•Demos. This is where a freeassessment and evaluation, or trial works nicely to start the dialogue and to begin to fully qualify your most interested leads. You can leverage a discount code to use at the time of the transaction to establish some urgency around making the purchase if you have an e-commerce-based product.

•Syndication routes.

•Possessed: Spreading your posts at the brand’s individual social media marketing routes-like LinkedIn, Facebook and Twitter or Pinterest-is usually a swift, tailor-made, and 100 % free chance to make contact with your market.

•All natural: Weaving some Search engine optimizing perfect methods into the content and articles helps have a fine feeling with Search engines like google and move your site within the ranks number. The potency of a really good information internet marketing strategy is providing the information and answers that projected audience is looking for, so make sure they will discover it.

•Paid back: Most social networks permit some sort of paid back promoting and advertising, which includes subsidized material, pay out-in each-then click (PPC), search engine optimization (SEM), present, and retargeting. Harmonizing a network’s demographics together with your brand’s personas will assist you to ascertain the best place to put in.

•Won: This is the most valuable, but hardest to create. Acquired social network marketing and advertising happens when your target audience decides to express your articles together with their community.

Get more info Visit BuzRush

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Content Marketing & Content Creation

Content Marketing & Content Creation is the method of making important, applicable articles to attract, procure, and engage your listeners. Buyers and customers presently are inundated by far more marketing texts than before-even more than 2,900 per day, by active estimations. This brings about an ecosystem of consideration shortage, hard sellers with the procedure of manufacturing stimulating articles that will not go missing with the static. A well-created information internet marketing strategy different places your organisation on the ranking of your considered head, developing label liking just like you tell and teach users. Offering very helpful and exciting written content can create a great connection in between the customers and brand that is constantly strengthen and grow eventually.

In the past, on-line marketers had to “rent attention” utilizing people’s mass media by demonstrate advertising on sites, booths at industry events, or e-mails provided for third-individual shows. As an illustration, if a branding makes sense out millions of dollars for just a Very Container ad, these are renting the interest the fact that the Television for computer online communities have constructed. Content promoting, nevertheless, helps online marketers in becoming web publishers because they build their personal readers and drawing in their own care. Marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel, by creating and distributing content that buyers find useful. Besides that, content promotion is viewed as a less expensive methodology than some people. It may possibly have a bit of a less quickly begin although your posts local library grows and reaches a wider readers.

Currently, 41Percent of B2B marketing experts pay attention to content and articles bound to the shopping for journey of any shopper, to date many businesses neglect to supply personalized articles focused upon every single step of the shopping for pattern. Custom online messaging does not just lead to directed at by demographic or filmographic requirements, it signifies proactively delivering subject matter that is designed for every one position of the buyer’s voyage. Eighty-five percent of clients believe solutions that spend time to step them throughout various pathways regarding judgments as opposed to just attempting to make that selection for them. This kind of article content will show purchasers that you just take into consideration and significance their ability to make and evaluate judgments for their own reasons.

“Successful content and articles promoters success all phases of a customer pursuit-from start to finish. Most models are seriously through-weighted in the bottom on the funnel. And in addition they miss massive opportunity to come in contact with clients at the point of have to have.”

- MichaelBrenner and CEO, Promoting and advertising Specialized Class

Widespread circumstances that article content marketing can take care of

Material promoting and advertising is often a completely extraordinary approach to stimulating with prospective buyers that circumvents some of today’s number one painfulness elements, specifically in digital space.

•Trouble: I have to enhance the volume of my natural search. Your audience can’t buy from you if they can’t find you, and today up to 93% of buying cycles start from a search engine. According to Kuno Creative, 51% of content consumption derives from organic search, so content marketing is a great way to build organic awareness, additionally. When your treasured information rates exceptionally on serps, or possibly is discussed broadly on social networks, you’re establishing make information free of charge, furthermore, as your articles will only be revealed when it is appropriate, your market can be considerably less predisposed to track it.

•Difficulty: I need to establish manufacturer choice. Involving articles promoting and advertising brings about choice by assumed leaders through making a responsible method to obtain information and education. You can also make desire through partnerships, which have been heightened once your posts entertains or may help your shoppers. Persons are more inclined to purchase from companies with who they have marriages.

•Problem: It’s not engaging my customers, even though i have a content marketing plan. Material advertising and marketing must support customers, not sell to them. Whenever you without restraint give your listeners things so worthwhile that they’d be ready to cover it, you assemble believe in, which, consequently, will be the most robust reselling system.

•Problem: I have to obtain alot more customers, whilst keeping my service fees cheap. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Fascinating content and articles online marketing need to be aspect of a healthy interaction with current and potential purchasers, be strongly related to their interests and actions, and make a constant account eventually. Information marketing will pay you dividends for a very long time, and also this results multiplies once you grow from the articles library.

•Predicament: I’m uncertain ways to illustrate the return (Return) of my content marketing strategy. Generally, content material selling will help boost traffic, help and support guide qualification (particularly when content articles are manufactured by time), and, in the end, live conversions into revenues.

Now you know exactly what issues written content internet marketing can deal with, learn about the concerns avoiding when creating your posts advertising organize within our guide 8 Leading Faults Articles Entrepreneurs Make and How to Prevent Them.

Pieces of article content promotional

In order to do it right, you’ll need to determine what type of content your potential buyers prefer to consume, content marketing can take various forms, and.

•Articles or content. Distill your posts web marketing strategy within the site daily schedule or strategy. The company blog page should and can be used to go across-increase other material, that will help continue blogposts on a continual agenda. Any time you never employ a internet marketing crew fellow member who may be familiar with search engine optimization (Search engine optimisation), this is definitely an area exactly where you might need to consult a specialized.

•Ebooks. Guide content material should certainly stick with some form of narrative structure, and can include a lot of wonderful, aesthetic develop. It’s important to keep language consistent with your brand voice, even though the goal of an ebook is to educate.

•Footage. The secret to safely and effectively working with video recording within a subject matter method holding it amazing as you can therefore you aren’t forced to continuously expend money and time developing a great deal more. Large-superior quality video article content could also be used to show your brand name to YouTube’s active and large customers.

•Infographics. Use very little words as you can and have the imagery determine the storyplot. Find a talented freelancer who can make something beautiful and informative if you don’t have a killer in-house graphics artist.

•Cheat bedding. They are quite short-two or three pages at most of the. That implies there won’t be lots of location for major graphics, so you’ll would like to use sms formatting to make them easier for a visitor to speedily read by. Relationship or point to other helpful information for extra in-height figuring out.

•Workbooks and templates. These information are efficient ways to keep your company when in front of potential customers despite the fact that carrying on with to inform. They ought to be manufactured for design and done as interactive and practical as is practical.

•Whitened papers and reports. White papers and reports are generally less graphically designed and use language that is a little more professional, even though these materials are similar to an ebook in that they are primarily educational. He or she can also compose opportunities to significant other together with other associations.

•Push decks. Slide decks are the ideal formatting for wearing down confusing hints into simple measures or chew-type of jewelry. Retain the slides very simple: Use little text message within a typeface and big visuals all the way through.

•Court case research projects. Generate example reports with actual numbers and finish experiences. This will assist keep content and articles preoccupied with the value and results, not the brand.

•Demos. This is where a freeevaluation and assessment, or trial works nicely to start the dialogue and to begin to fully qualify your most interested leads. If you have an e-commerce-based product, you can leverage a discount code to use at the time of the transaction to establish some urgency around making the purchase.

•Delivery routes.

•Held: Posting your articles about the brand’s own web 2 . 0 routes-like Twitter, Facebook and LinkedIn or Pinterest-is often a instant, customizable, and free of charge chance connect with your market.

•Organic: Weaving some Search engine optimisation ideal routines for your content material may help create a good sense with Search engines like google and transfer your internet site the ratings collection. The potency of a very good subject matter marketing strategy is at providing the information and answers that a customers wants, so ensure he or she can discover it.

•Paid: Most social networking sites provide some kind of settled marketing, just like subsidized website content, spend-every-just click (Paid advertising), search engine optimization (Search engine marketing), display, and retargeting. Complementing a network’s demographics on your brand’s personas can help you decide best places to dedicate.

•Earned: This is the most valuable, but hardest to create. Earned social networking advertising and marketing occurs when your target audience prefers to talk about your posts along with their community.

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Reflecting on my creative trek along the Mastery Journey Trail

This has been quite the journey, and I hope to capture even just a snippet of it in this final post. This journey is not one that I took alone. Along the trail, I was accompanied and supported by my wonderful family, my incredible cohorts, colleagues, friends all over the world, and an amazing group of inspiring, intellectually stimulating and creative group of instructors!

1) How has each course contributed to your personal and professional development as an instructional designer?

Mastery: Personal Development and Leadership (January 2018)

Helped me to transition into what it means to achieve mastery level

Helped me to learn about others who have attained Mastery over the centuries, and through their stories made connections with traits that I wanted to embody as a part of my journey

Gave me the skills I needed for masters level writing expectations

Developed professional leadership skills

Helped me to build a personal branding presence in the world

Pushed me to learn graduate-level academic research and tools through course required activities.  

These skills started me on a path toward Mastery in my field, and helped me to better identify where I would be heading on the journey.  

Strategies for Learner Engagement (February 2018)

Through research and projects, this course helped me to learn about Instructional Design, the history of the field, and the Instructional Design models of ADDIE, SAM, Rapid Prototyping, and Gradual Release

I designed visual information posters using Piktochart and Photoshop to illustrate these models that would engage the viewer with use of creativity and visual design principles

I learned about adult learning theories, andragogy, and what to consider when building learning experiences for such a target audience

As a cohort, we were introduced to the RISE Review Model for the first time, which became a welcome piece of my Mastery Journey practice, pushing me to delve deeper to help others and myself reflect on our designs and decisions we made with their development.

Visual and Verbal Communication in Instructional Design (March 2018)

I was able to apply visual design principles to the development of an infographic.

This course helped me to develop my skills in delivery of instruction across different audiences.  It benefitted me by helping me master visual design skills to create appealing tools to use with professional development and student learning.  

Through this course I learned to value the live sessions even more than I already had before, as I found opportunity to discuss topics at greater length with my professor and delve deeper into the topics each week.

I learned how to critique the designs of my cohorts, and with this critiquing learned how to also use this as a way to reflect on and improve my own works. I learned how to “find the story in data” and visually designed my infographic accordingly. I was introduced to Color Theory, and became fascinated with the subject, which I made time to discuss further with my instructor on the side. We went more in depth into typography and visual literacy, learning the principles of graphic design.  As a part of the course work, I was pushed to design an interactive and visually appealing presentation that was designed with animation and audio integrated in. This added to my skill set with Adobe Photoshop, Illustrator, In Design, and Apple Keynote as I created visuals for the presentation and the presentation itself. I remained persistent and thoroughly enjoyed the creation and iterative processes we went through to reach final submission of our projects. As a part of this project, we learned the principles of instructional writing and created effective instructional narration for our presentations. I learned that there were different narrative styles that could be employed when composing instructional narration. Additionally, we learned how to use audio and text together, or just audio itself to aid and engage the learner. We also learned the difference between an infographic and a presentation - and how to design and when it’s best to use each one.

Corporate Training and Motivational Development (April 2018)

Throughout this course I learned:

how to research and utilize the research to build my credibility at the same time deliver quality content for learning

to start with the “POW” and to section out presentations to keep the audience engaged

about the importance of keeping a unified look throughout a presentation

to design and develop presentations according to a target audience

how to add and use graphs in the presentation aiding the learner to visualize the data and tell the story

to be precise in my presentation in order to adhere to time requirements for best engagement

to be meticulous with timing of animation and text in order to keep the modality effect or multimedia principle in mind

I gained greater confidence in my abilities as a presenter as we learned about how to design and develop presentations. I applied these strategies both in my workplace and abroad as I created presentations to better engage educators in professional development experiences.

I was able to help my audience enjoy their learning as much as I enjoyed sharing it with them.

Through the research and reading, we looked at how learning is visual. I created graphics to include consistency and tell a story. Additionally, I was smart with color, leveraged white space, hierarchy, de-cluttering, and accessibility.

Instructional Design and Evaluation (May 2018)

During this class, and through a real-world scenario, my cohorts and I learned how to best design a training needs analysis. We worked hard to further develop and improve a training needs analysis brief based on the strengths and drawbacks among 4 common Instructional Systems Design (ISD) models, knowledge learned from our assigned reading, knowledge gained from peer reviewed research, and feedback from my peers. Through this process, I learned how to select a certain ID model according to the target audience, developed learning outcomes, an action plan, and assessments. Writing ABCD Objectives proved to be challenging, but as we worked together, I developed a better understanding on how these were to be formulated.

Throughout this course I delved deeper into:

ID models

designing an educational game that would engage and assist the learner in their process

the difference between summative and formative assessment, and how to incorporate both as a part of the TNA

data planning and how it plays a role in the training needs analysis

putting into practice skills acquired like storyboarding and the creation of an instructional video

training preferences and different cultures, which I found to be a fascinating subject as well as important to keep in mind when designing learning experiences

Researching the background of each component of the TNA in order to back up decisions being made and provided a highly credible document

Digital Media and Learning Applications (June 2018)

Through this course I learned:

how to define what a learning object is

about digital video as a learning object

how to develop measurable learning outcomes to go along with learning object

how to develop different types of assessments and put them into practice over the course - traditional and authentic, as well as learned their benefits and limitations

to code and design with Angular JS and used the software Brackets to develop an interactive online quiz

While this last part was challenging, I love to code, and because of some past coding experiences was able to pick up the language pretty quickly as well as the interface and creation came quickly. I also learned to tap “the community brain” at times when I got stuck in areas of image development - and learned how to best import vector drawings to be used in the project.

Creating the video presentation of the learning object alongside the video was also challenging, and pushed me in new ways to develop a side by side video in Adobe Premiere Pro, something I had never done before.

Music and Audio for Instructional Design (August 2018)

This turned out to be a course where I really took my creativity to new places! First learning to fix and comp audio, I learned to correct technical issues using cutting, volume automation, compression, graphic equalization, and panning.  I learned skills in Garageband and used aspects of the program that I never even knew existed.

Through the production of a Grimm’s Fairy tale music story, I learned to create using narration,  dialogue, sound effects, and music to communicate the message of the story while engaging and motivating the learner. As an additional challenge, I moved into Adobe Audition to finish this project, where I learned a completely new program to produce a high quality piece. I attempted to, rather than focus in on a specific target audience, appeal to a variety of audiences’ interest.  In doing so, I was looking for a wider appeal. In working on mood, I aimed for a humorous, satirical rendition of a story, helping the listener to sympathize with a character often seen as the antagonist in the original story. The sounds that I selected, helped to enhance this humor, and music to add to the feelings I was attempting to bring about in the listener.  All of the sounds were downloaded from Audioblocks.com where you can find royalty free music, sound effects, and loops.

I learned to create a combination of a personal and dramatic narrative, incorporating both a conversational style at times toward the audience, and then also the dramatic telling of the story. I also thought about how to make the story more memorable, adding in sound effects that might be familiar reminders to the human ear, while intertwining some of the aspects of the original story within as well and shortening the telling. This also led to the importance of the soundscape that would support and surround the narrative to help the listener “understand the context and the relevance of the information being delivered simultaneously” (Carter, 2012, p. 56).

I worked on acoustics, using a sound booth to capture the best audio recording I could. This took reflection, absorption, diffraction, diffusion into consideration, and created optimal conditions (Dittmar, 2012). I continued to use the same microphone and pop filter to avoid plosive sounds and maximize the quality of the narration I wanted to capture. I chose to do close milking in this case as I wanted the audience to feel they were in the story alongside the character. I looked for the environmental sounds to come from the sound effects and music I would add in later. To improve upon my ability to listen and distinguish areas I needed to adjust the volume automation, EQ levels, and more, and upon the recommendation of the instructor, I invested in a pair of Sennheiser HD280PRO Headphones. Throughout the editing process, I utilized these headphones, while still remembering to listen without the headphones allowing the sound to breathe and make sure the recording carried well.

For the final project, I designed and developed music and audio tracks to add to an existing silent video for the purpose of adding instruction and engaging learners by connecting music and audio with visual information. I learned how to create a full music and audio production with use of voice talent beyond myself, as well as to enhance vocals with presets in Adobe Audition.

Through the process, I learned to create an edit decision list (EDL) to help lay out timing of narration and scenes. Again with creativity at my side, I focused on the second set of stories within the audio production to appeal to those that enjoy the mysterious or unexplained, or sitting by a campfire listening to ghost stories being told. From the beginning, the listener is invited in…if they dare. As an instructional designer, I worked to engage the audience and keep their attention throughout using these compelling stories with music and sound effects. I melded history into these stories in order to make them feel more real to the listener. I worked with the voice talent to have the narration feel spooky in its presentation, as well as a Southern accent when spoken in first person. The recording space included Adobe Audition, a sound booth along with the same microphone and pop filter to avoid plosive sounds and maximize the quality of the narration I wanted to capture, and Sennheiser HD280PRO Headphones to listen to audio for final production purposes. For the narration, I normalized all to -0.1 dB, then worked from there with volume automation. Additionally, I experimented with the speech volume leveler, as I was looking to have a similar control as taught in Garageband with the EQ Analyzer and ability to set the range for vocals.

Filmmaking Principles for Instructional Design (September 2018)

Through this incredible course, I learned how to apply the power of storytelling in instructional video to engage and motivate learners. I had to apply principles of pre-production to create a project storyboard - which I completed using photography to capture different camera angles and position, planned out lighting, wrote narration for each scene, and considered props/materials that might be needed.

Through the reading and research included in this course, I learned how to use of autonomy, conflict, and story to effectively engage a target audience. I worked to include ways to encourage the learner in their process, as well as try to find ways to add in elements of surprise/delighters to direct people’s moods in a positive direction. I thought about how I could do this through audio as well as visual design. I made a point to think about how I would help draw the learner in through different shots. Whether through a close up to give a more intimate connection with the actor, a medium shot to show emotion and body movements, or full shot to give the viewer a sense of location/setting, I wanted to make sure to engage the learner and help them become a part of the story.

In order to accomplish this, I learned to:

work with video and narration to create a story that supports an instructional module on the topic of conflict resolution

keep to time restrictions for projects

how to create a story to engage learner

utilize SMEs for my process when producing and creating the story to teach about conflict resolution

edit, taking a film from rough-cut to intermediate cut to fine cut, with post production processes as well

push myself to film with 3 different camera angles and different shot lengths, as well as used green screen and added chroma keying to my set of skills

apply learning theory to the previous version of a video to find areas for improvement

As a last piece in the course, I learned to apply critical thinking and problem solving skills to the subject of video compression. I was able to articulate how compression has an impact on video quality and file size. I also grew to better understand what compression artefacts are. I learned what the recommended resolution, bitrate, and frame rate are for the different devices, as well as five different ways to make videos smaller without losing quality. With additional research I found there are two types of compression, spatial (intraframe) and temporal (interframe) compression (Video Compression, TechQuickie, 2014, 01:24). Spatial refers to working with .jpeg, or applying compression only to individual video frames. With temporal compression, the process works with redundancy and breaks down the video and images into 8x8 pixel blocks of .mpeg. It was incredible to think about the technical skills I was being able to master as well as the knowledge I was gaining.

Game Strategies and Motivation (October 2018)

This course was full of fun, camaraderie, and collaborative learning. Through research I delved into the differences between Gamification versus game-based learning. I made the choice to design a Breakout game-based learning experience to best engage learners. The activity I developed was geared for a middle school course that would engage students in coding, robotics, and computer science. The game followed a distinct storyline that engages learners in activities to help them learn content, skills, and behaviors needed for a robotics unit. A blended learning approach was used to engage students both in online and offline activities to “Break out and save the world!”

As a part of the process, I learned how to:

design and develop a game-based learning plan including learning outcomes, rules of engagement, storyline, conflict/challenge, interaction with environment, and feedback opportunities to aid the learner(s).

produce a video presentation of the game-based learning activity

The video provided a walk-through demonstration of the game plan and summarized the concepts of game-based learning, gamification, and game strategies. The project included storyboarding for planning of the video layout, and then final design, development and production of 2-3 minute video.

Learning Management Systems and Organization (November 2018)

Having worked with numerous Learning Management Systems (LMS) over the years, I wasn’t sure what to expect from this class. I was pleasantly surprised and put to the test to develop and design an LMS for a middle school coding and drones course I was teaching at the time.

I found that there was much more to understand including:

functional architecture,

how to choose technics that could be used in the course,

how social learning and interactions can play a part, and

that it is important to consider both elemental and synthetic learning outcomes, as well as authentic, real-world connections to help support the learner’s construction/development of knowledge, skills, and attitudes (Dempsey & Van Eck, 2018)

Through projects, we learned how to develop and design:

a graphic organizer to map the layout of units to be covered in the LMS

a learning management system to be used to deliver a course, and present the learning management system through a video.

a survey to provide evaluation of the LMS’s instructional qualities and effectiveness

using Canvas, Schoology, and Edmodo

interactive assessments for the course and embedded them within the course

Media Asset Creation (December 2018)

In this course, I explored the power of a variety of media assets that are available to instructors and corporate trainers in developing online learning products, in-class presentations, and corporate learning modules. Specific techniques were examined regarding how to create the best media for a project, while also taking into account the limitations of delivery methods and technical ability. The first task, and definitely not the least, was to develop a TNA. We were allowed to choose our own scenario, or to pick from a series that were offered as examples. I chose to create something that would be useful with educators at my school, but might also prove to be useful for others beyond our walls. This caused me to revisit our previous experiences with TNAs, with the first task being to design the learning outcomes. I revisited the ABCD model we had been taught many months ago in our Instructional Design and Evaluation course, as well as thought through how to make the learning outcomes measurable, something we had gone into great depth in our Digital Media and Learning course not so many months before.

When it came to designing the Media Assets, I used storyboarding techniques that we had also been introduced to in the Instructional Design and Evaluation course, and expanded upon in our Filmmaking Principles for Instructional Design course. This helped me in particular to map out the Instructional Video, and the video I produced to “sell” the educational game I designed. My filmmaking and editing skills, as well as audio and music skills enhanced the assets that I was able to design. I thought about and found ways to create an engaging story as a part of the videos I designed. I also built on my skills and challenged myself with the software I used to design these videos - Keynote, Adobe Photoshop, Adobe Audition and Adobe Premiere Pro. For the Interactive infographic I designed to aid the learner, I pushed myself to learn and added further skill to my repertoire with Adobe XD. I found that my experience designing web pages, the skills I learned through the Digital Media and Learning course, as well as the typography and graphic design skills gained through the Visual and Verbal communications course, that were revisited and useful throughout so much of my coursework, came into great use here.

The skills that I had gained over the past number of months like how to work with deadlines, how to get and give feedback, as well as how to adhere to video time limit requirements all served me well on this endeavor. I truly realized how far I had come both personally and professionally.

Instructional Design and Technology Final Project (January 2019)

This course gave me the time to look back. It arched the story back to the beginning of it all, helping me to reflect on all that I had accomplished, but also the importance of reflection. Additionally, I developed a sense of how to create a professional presence in the world through creation of a project portfolio, resume, and the written word. I learned about trends in the world of designer portfolios, and looked at ways that I could apply this to my own portfolio. My instructor encouraged me to push myself to learn how to animate gifs for use in my portfolio, something that I was finally able to accomplish for my Adobe Portfolio. I also appreciated the instructor’s feedback on ways to improve upon my portfolio. This caused me to revisit design principles as well. Resources that I had learned to find through EBSCO, Lynda.com, websites, and my technical skills toolbox that I have developed over this Mastery Journey came into full play as a part of this experience. I was also able to learn of trends in instructional design, as well as professional resources available for IDs (i.e. publications, conferences, professional organizations, etc.) that I could call and count upon for the journey that now lies ahead.

2) How well were you able to utilize the concepts and techniques you learned from the program (theories, systems design, interface styling, and the creation of multimedia content) as you designed, developed, and implemented your Final Project?

From the very first task, as I shared in my writing about the Media Asset Creation Course, I found myself revisiting previous experiences within the IDTMS program. With the TNA, I revisited the ABCD model for developing learning outcomes taught many months ago in our Instructional Design and Evaluation course. Additionally I thought through how to make the learning outcomes measurable, something we had gone into great depth in our Digital Media and Learning course. When it came to designing the Media Assets, I used storyboarding techniques that we had also been introduced to in the Instructional Design and Evaluation course, and expanded upon in our Filmmaking Principles for Instructional Design course. This helped me in particular to map out the Instructional Video, and the video I produced to “sell” the educational game I designed. My filmmaking and editing skills, as well as audio and music skills enhanced the assets that I was able to design. I thought about and found ways to create an engaging story as a part of the videos I designed. I also built on my skills and challenged myself with the software I used to design these videos - Keynote, Adobe Photoshop, Adobe Audition and Adobe Premiere Pro. For the Interactive infographic I designed to aid the learner, I pushed myself to learn and added further skill to my repertoire with Adobe XD. I found that my experience designing web pages, the skills I learned through the Digital Media and Learning course, as well as the typography and graphic design skills gained through the Visual and Verbal communications course, that were revisited and useful throughout so much of my coursework, came into great use here. The skills that I had gained over the past number of months like how to work with deadlines, how to get and give feedback, as well as how to adhere to video time limit requirements all served me well on this endeavor.

3) Describe your most outstanding personal triumph in each course.  Mastery: Personal Development and Leadership (January 2018)

My greatest personal triumph in this first course was to learn the lesson to keep moving forward. That everything I would do and experience was a part of the learning journey, and that it was of great importance to take time to reflect and make connections with how I would evolve in the months ahead.

Strategies for Learner Engagement (February 2018)

For the final weeks of this course, we were immersed in a real-world experience, taking on the role of being an Instructional Designer team at the same time as be a project sponsor team, and collaborated with cohorts as a part of the process. This was invaluable to me as it not only challenged my design skills, but also helped me to develop a collaborative relationship with my cohorts Jenny & Devin that would only become stronger as the months would continue. Additionally, this challenged me to find and learn how to collaborate in multiple ways. Through the use of shared Google Docs, Google Hangouts, discussion boards, and Piktochart, my cohorts and I found new ways to be in communication and overcame the additional challenge of being in two different time zones. While developing a Training Needs Analysis (TNA) for the first time, something that was quite challenging, we learned the importance of each component, and because it was broken down into an iterative process we were able to continue to grow while we were developing the TNA.

Visual and Verbal Communication in Instructional Design (March 2018)

The infographic I created and developed for this course was done in Adobe Illustrator, a program I had some experience with, but I found myself being challenged and developed newly heightened skills with element creation and design. Through perseverance and intention, I found great satisfaction when I was not only able to do what was being instructed, but added in creative components of my own making.

Corporate Training and Motivational Development (April 2018)

When it came to the last project where we had to be filmed, I was challenged speaking in front of the camera, I was used to being the one behind the camera. I can barely remember how many takes it took to get things right. Again, I kept with it, and managed to put together a quality video presentation. These experiences and skills helped me grow even more than I could have thought as a presenter and speaker. They also helped to prepare me for experiences to come in the summer as I presented a session at the International Society for Technology in Education Annual Conference in Chicago, and two workshops at the Apple Distinguished Educator Worldwide Institute in Austin. Not to mention the pleasure it gave me to utilize the knowledge to develop a seminar for middle school students in the fall.

Instructional Design and Evaluation (May 2018)

I was truly intimidated when we first started out with this course. How was I going to possibly produce a document that might be up to 24 pages in length, have everything that was required, and do it all in such a short period of time? What I was amazed by was how well planned out everything was, and how like clockwork I was able to check off each component. The biggest challenge proved to be writing learning objectives using the ABCD model. As my cohorts and I worked together, I developed a better understanding of how these were to be formulated. I also looked to the instructor for feedback on the side, and thanks to both efforts was successful in completing the learning objectives.

Digital Media and Learning Applications (June 2018)

I think I was most challenged by the Angular JS, but because I love to code and because of some past coding experiences I was able to pick up the language pretty quickly as well as the interface and creation came quickly. I applied prior knowledge to help me troubleshoot and problem solve. I also found it beneficial to tap “the community brain” when I got stuck in areas of image development - and learned from Devin how to best import vector drawings to be used in the project. Creating the video presentation of the learning object alongside the video was also challenging, and pushed me in new ways to develop a side by side video in Adobe Premiere Pro, something I had never done before. I looked to Lynda.com to aid me in overcoming this challenge, as well as Youtube. It was incredible once I was through it to see all that I had learned and accomplished through these efforts.

Music and Audio for Instructional Design (August 2018)

Challenging myself to be creative took time and effort. I wanted to have the audience identify with the character and to tell a compelling story. I wanted to appeal to a broad audience of those who are interested in stories, lore, and storytelling along with those whose curiosity is peaked due to sci-fi or fantasy shows like Once Upon a Time, often adding twists on an old story. Humor also had a part to play, this is something that can act as a good hook, but also is a great way to keep the audience engaged. I as an instructional designer, wanted my learners’ attention and to keep it. As Peters mentions, “on the one hand because they’ll learn better and on the other hand because they’ll enjoy the experience more” (Engagement and motivation, Peters, 2014).I learned about Carter’s Four Principles and took them into account as I designed the audio projects.

Filmmaking Principles for Instructional Design (September 2018)

There were definitely a few challenges that arose during this course. The first was the fact that while filming, I had difficulty with lighting in my initial cut. I also struggled with how to angle the cameras in such a way that the green screen would remain constant in the background for what I hoped to swap out for great scenes of space, or planet surfaces that would match my topic of creating a lightsaber out of everyday items found around your home. On top of this, it was during the Jewish Holidays (I’m Jewish), and time for filming was tricky. Somehow though, I magically made things come together, worked on the camera issue with the help of some colleagues I work with in our digital media lab at school, and managed to pull together something to be pretty proud of. I was able to learn quite a bit on my own about chroma keying, and adjusting for shadow to get the best experience on film. Incredible! I loved what I was doing and learning, and it just made me want to do that much more!

Game Strategies and Motivation (October 2018)

I found that the storyline came very easily for me in this course, as well as the game concept, but I was challenged with how everything was going to be connected from one stage to another. I had designed games in the past, but I wanted to take things up a notch, keep things really creative. I was given creative license by the instructor, something that helped me to spend more time on the challenge, something that I needed in this case. When all was said and done, I walked away with an exciting game that I was able to put into action in my classroom immediately, and gave me great satisfaction to see how I could use it to engage my students in a way that actually took them further in their learning.

Learning Management Systems and Organization (November 2018)

During this course I found myself struggling with the concepts at first. I took time to draw out a diagram that would help me better understand what I was talking about and how interconnected the different concepts were. I also worked hard to look deeper into Schoology where I would be developing my LMS, watching additional material from Schinkten that helped me to connect what I was learning about from the readings to the actual eLearning environment. As I worked to respond to my cohorts, I took it upon myself to look at additional resources that would help them in their processes and in turn helped me to delve deeper to make additional connections to the content. I found that by keeping a good attitude, and getting the work done and making sure that the contribution and effort I made would be helpful to my cohorts and my own process I was able to overcome these challenges.

Media Asset Creation (December 2018)

One of the biggest challenges that I faced during this course was how different two points of view could be. I learned just how important it is to have someone else view your work and give you their take on it. When I first designed my interactive infographic, I was pretty proud of all that I had accomplished having never used Adobe XD before. Also, in order to design the asset, I had revisited some of the components in Malcolm Knowles’ Six Principles of Andragogy (Toister, 2014). I needed to help learners know that they are responsible for learning decisions (autonomy), while helping them acquire specific skills, knowledge, or abilities through the exercise, and to keep them as intrinsically motivated as possible (Toister, 2014). Autonomy is associated with positive learning outcomes, feeling of competence, persistence, and creativity. This also can motivate the learner as they are motivated by being able to make their own choices (Peters, 2014). I wanted to make sure to build in autonomy from the first page where learners can choose the path of working on Make-a-Map activity, or Make-a-Movie activity. I was aiming to make it so that learner would be able to revisit steps if they needed to, or move around as they liked to explore more, versus a direct path only giving them one way to go. This could confuse learners though, as I learned through feedback I received from the instructor. So I rethought how I could make this clearer, and decided to create a homepage that would explain options for how learners could proceed. The instructions suggested that learners could continue step by step (follow the numbers to know where to click), or choose to go back a step if need be or return home. Creating this approach improved the interactive infographic while also taking into consideration how adults learn. 

Instructional Design and Technology Final Project (January 2019)

I think my most outstanding triumph in this course was how I was able to revisit all that I had learned over the course of my Mastery Journey, breathed in all of the lessons learned, compiled a high-quality and professional portfolio, as well as learned how to create a visual resume! I could hardly believe that I had reached this point in my Mastery Journey...I had conquered the Hillary Steps to look out from the top of Mount Everest, and came to the realization that the sky is not a limit but the space in which we can soar and venture on to new and exciting adventures that await us, and I feel prepared to move forward. I am truly honored to have been able to experience the journey that I have so far, learned all that I have, with the cohorts I have, and developed connections that will last me a lifetime and bring incredible learning experiences into being!

References

Carter, C. (2012). Instructional audio guidelines: Four design principles to consider for every instructional audio design effort. Techtrends: Linking Research & Practice To Improve Learning, 56(6), 54-58. doi:10.1007/s11528-012-0615-z

Dempsey, J., and Van Eck, R. (2018). E-Learning and Instructional Design. In R.A. Reiser & J.V.  Dempsey (Eds.), Trends and issues in instructional design and technology (4th ed.) (pp. 229-236). New York, NY: Pearson

Dittmar, T. (2012). Audio engineering 101: A beginner’s guide to music production. Burlington, MA: Focal Press. Retrieved from http://ce.safaribooksonline.com/book/audio/9780240819150

Peters, D. (2014). Interface design for learning: Design strategies for learning experiences. San Francisco, CA: New Riders. Retrieved from http://ce.safaribooksonline.com/book/web-design-and-development/9780133365481

TechQuickie. (2014, August 3). What is a Codec as Fast As Possible. [Video file]. Retrieved from https://youtu.be/GhWki9a7s18

Toister, J. (2014, August 23). Instructional design: Needs analysis [Lynda.com online course]. Retrieved from https://www.lynda.com/Higher-Education-tutorials/Welcome/170069/187003-4.html?autoplay=true

[lorrainecparker]

Adobe announces updates to the Creative Cloud video apps ahead of IBC, Premiere Pro included

With IBC just around the corner that must mean it’s time for another update to the Adobe Creative Cloud tools. As usual when a big trade show rolls around these days, Adobe will update their entire suite of video tools with new features across the board. We like to look at Premiere Pro, so let’s do just that.

But Audition first!

One of my favorite things coming to the CC tools is coming to Audition. That is audio ducking. I mention this first as I hope we can pressure Adobe to bring this to Premiere Pro. We need this in Premiere Pro. I mean come on … Avid added this to Media Composer!

Audio ducking could be a great thing if we can get it added to Adobe Premiere Pro’s Essential Sound panel. Until then it will be in this upcoming version of Audition.

And now for Adobe Premiere Pro

Since I really like those little features that will be loved by the craft editors of the world, here’s one: more label colors. Any believe it or not they are normal colors. All labeling preferences have been consolidated under one preference.

Yep, Cerulean is still there but so is Green, Brown and Yellow. There’s 16 colors in all. I’d love to see all these in Markers as well. Why not?!

Remember that workaround you have to do to delete gaps that might be between clips in the timeline? Not anymore.

  If you use the new text tools in PPro you’ll like the new font menu with a font preview. Plus you can favorite fonts for quick recall and filter by Typekit.

One bit of big new here is Multiple Open Projects. Premiere editors have been asking for this forever… like we had in Final Cut Pro 7. Personally, once the Media Browser came along I’ve found the need for multiple open projects to be not so much a need anymore but I can still see it’s usefulness.

See those tabs above? Two Premiere Pro projects open at the same time. And you can drag between them.

Multiple projects is pretty simple in operation. The difference in the file menu is there’s now a few new options like Close All Projects and Save All. If you have multiple open projects then being able to save them all is a good thing.

And you can toggle between those multiple projects via the Window menu.

If you’ve worked with PPro for any length of time you know that when you have media in a timeline then it must have a master clip living in the project. Such you can see when importing a sequence via the Media Browser as it will import master clips as well. The same happens when dragging from one open project to another but there’s an interesting new preference called Automatically Hide Dependent Clips that will hide the master clips when dragging in a sequence from another project. It really helps to keep things tidy. And there’s a couple of others prefs there now as well that look taken from an Import Project dialog box.

This Automatically Hide Dependent Clip only seems to work when moving between open projects and not the Media Browser. Further experimentation will be needed.

Another big thing you’ll hear about this Premiere release is all about collaboration.  You may have heard about this as Hollywood Report posted about this recently and called it, as many will, “bin locking.” I don’t know a ton about Hollywood-style collaboration overall but it isn’t “bin locking” but rather Project Locking. It says it right there in the new Collaboration preference.

Proper collaboration comes to Premiere. Hollywood (and others) rejoice.

The Premiere project structure isn’t the same as Avid Media Composer so by that design it can’t “lock bins” in quite the same way I don’t think. Rather collaboration and project locking are this (from the Adobe press release):

When working with multiple editors or assistants simultaneously on a single project, lock projects to alert others when a project is currently being edited so other users cannot overwrite edits. Assign read-only access to those that need it for viewing purposes only.

This is some good stuff for those editors needing to work together and it’s a natural progression of Team Projects, which will come out of beta. What’s cool about this new collaboration is that editors can work “on premise or remotely” giving some nice flexibility. I wonder how it might work with two editors in different locations who have duplicate media on their own local storage. Editors will have to dig into the new collaboration features to really see how well they work. Team Projects is its own cost above and beyond your standard CC subscription which really is a bummer considering we’re on a subscription here. But it is what it is.

And we’ll even get a little lock icon in the corner of the project pane as well as in the project tab next to the project name. When a project is locked “read only” this lock turns red.

Those are most of the noteworthy features that I saw for the diehard craft editor out there. But they aren’t the only things as there are updates to Motion Graphics templates and a ton of work that has been done with VR editing (remember that Skybox acquisition?) No word that I’ve seen on when these updates will ship (we got the last ones day and date of the NAB announcement but not this time) so keep an eye on your Creative Cloud app.

Here’s the pr points for all of the notable features:

Adobe Premiere Pro CC

Work on multiple projects simultaneously via a tab-based structure and freely edit and copy portions of one project into another. With Project Locking, lock shared projects to alert others when a project is being edited and assign read-only access to project viewers. The Essential Graphics panel includes time- and position-based controls for building in Responsive Design to your motion graphics so that they respond intelligently to changes in duration, aspect ratio, and frame size. The graphics workflow also allows you to select and manipulate multiple graphic layers simultaneously in the Program Monitor and Essential Graphics panel. A new font preview menu allows you to select favorites with filtering and search options. Editors wanting to work with dynamic graphics or graphics packages created in After Effects can access Motion Graphics templates created by talented professionals in Adobe Stock. Immersive: a new space for new kinds of storytelling in Premiere Pro and After Effects Adobe Creative Cloud gives you the tools to craft and refine immersive video. Edit the way you’re used to with VR video mode in Premiere Pro and the new VR Comp Editor in After Effects, which transforms equirectangular 360 footage into flat rectilinear images. The Adobe Immersive Environment in Premiere Pro allows you to view, review and

scrub through your timeline in a headmount display and still maintain the ability to use keyboard driven editing for things like dynamic trimming and adding markers. New effects deliver clean results across stitched content, including stereoscopic media, without artifacts or seamlines in both After Effects and Premiere Pro. In Premiere Pro, edit VR content using orientation-based audio and get powerful VR transitions that extend your editing toolkit. In After Effects, the new Extract Cubemap simplifies motion tracking and object removal in 360 video. Design immersive motion graphics experiences, using the new Create VR Environment feature, including camera positions – with or without live-action footage. The VR Converter lets you switch on-the-fly between different immersive formats so you can ensure your final content will play well on any platform.

After Effects CC

Build show promos, communicate schedule changes, present motion capture data, or generate the same graphic but deliver it in multiple languages with new Data Driven Animations. Animate with path points using powerful new expression access to Bezier path points on masks, shape layers, and paint brush strokes. Work with 3D elements faster with Cinema 4D Lite R19. Performance & navigation enhancements include the ability to render layer transforms, motion blur and more effects on the GPU. Keyboard Shortcut Mapping allows you to quickly find, adjust, and customize keyboard shortcuts using a visual map like the one used in Premiere Pro and Audition. Navigate After Effects quickly by knowing where to start just after opening the application with a new start screen while a new font menu allows you to set fonts as favorites or filter to see which are available via TypeKit.

Character Animator CC

Show, hide, swap or cycle through different puppet parts with your keyboard or MIDI device. A new Triggers panel gives you one place for all your triggers and an intuitive way to rig your characters. The Controls panel makes performing visually easier by displaying triggers and puppet properties as buttons and sliders. Improvements to eyes and eye brows make character faces more natural looking. The pose-to-pose option smooths out transitions between poses for a hand-animated look. Take advantage of new behaviors such as Fader and Collide to open up new animation possibilities. Audio improvements provide a visual representation of audio amplitude with a new audio waveform display while mouth shapes more accurately match to sounds using a new lip-sync algorithm.

Adobe Audition CC

With Auto-Ducking, automatically lower the volume of music when dialogue and other sounds are audible. Get up to 400% faster mixdowns, enhancements to surround panning for better positioning and accuracy, and new time selection commands support quickly marking time ranges around selected clips. Smart Input Monitoring allows talent to hear the most relevant audio source at the most appropriate moments. Maintain full-screen video preview between sessions or when switching between applications, and see precisely where you are in a project with the new Timecode Overlay display. Support for the Mackie HUI protocol gives Audition users access to modern control surfaces and consoles, including support for HUI-enabled timecode display and control devices.

Team Projects

Users of Creative Cloud for teams and enterprise work more effectively with Team Projects. Hosted in the cloud and integrated into Premiere Pro, After Effects, and Prelude, store source files locally or share lightweight proxies to make it easy for remote editors to collaborate. Now get the ability to view the personal auto-save history, bring an asset from a previous auto-save into your current version, and create a new Team Project from an auto-save.

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