#automation testing case study

[covid-safer-hotties]

Also preserved on our archive

Whenever you hear someone trying to blame kid's poor test scores "post pandemic" on "lockdowns," show them this.

By Dr. Sushama R. Chaphalkar, PhD.

New research shows that mild COVID-19 alters brain structure and connectivity in key areas responsible for memory and cognition, emphasizing the lasting effects on young people’s brain health.

In a case-control study published in the journal Translational Psychiatry, researchers used magnetic resonance imaging (MRI) and cognitive tests to examine brain structure, function, and cognition in adolescents and young adults with mild coronavirus disease 2019 (COVID-19) compared to healthy controls in a pandemic hotspot in Italy. They identified significant changes in brain regions related to olfaction and cognition, with decreased brain volume and reduced functional connectivity in areas like the left hippocampus and amygdala, which were linked to impaired spatial working memory. Notably, no significant differences were observed in whole-brain connectivity, suggesting that these changes were localized rather than widespread.

Background COVID-19, primarily known for respiratory symptoms, also affects the central nervous system, leading to neurological issues like headaches, anosmia, and cognitive changes. MRI-based studies reveal anatomical brain changes in COVID-19 patients, such as reduced gray matter and decreased volume in regions like the hippocampus and amygdala, often linked to cognitive deficits.

While research mostly focuses on severe cases and older adults, a majority of infections with severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the causative agent of COVID-19, occur in adolescents and young adults who also experience long-lasting cognitive symptoms.

This age group, undergoing key brain development, is impacted by changes in spatial working memory and brain structure, which are crucial for cognitive functions shaped by social interactions, significantly disrupted by the pandemic.

Given that this is the largest and most understudied population affected by COVID-19, understanding the brain and cognitive impacts in adolescents and young adults is vital.

Therefore, researchers in the present study compared anatomical, functional, and cognitive outcomes, utilizing a longitudinal design that allowed them to assess both pre- and post-infection differences, in COVID-19-positive and negative adolescents and young adults from Lombardy, Italy, a global hotspot during the pandemic.

About the study The present study involved participants from the Public Health Impact of Metal Exposure (PHIME) cohort, a longitudinal investigation of adolescents and young adults in northern Italy. Between 2016 and 2021, 207 participants, aged 13 to 25 years, were included in a sub-study with MRI scans and cognitive tests. After COVID-19 restrictions were lifted, 40 participants (13 COVID+ and 27 COVID−) participated in a follow-up study, which replicated the MRI and cognitive assessments.

The mean age of participants was 20.44 years and 65% were female. COVID+ status was confirmed through positive reverse transcription polymerase chain reaction (RT-PCR) tests within 12 months of follow-up. Neuropsychological assessments used the Cambridge Neuropsychological Test Automated Battery (CANTAB) to evaluate spatial working memory.

MRI and functional MRI data were acquired using a 3-Tesla scanner, processed, and analyzed for structural and local functional connectivity using eigenvector centrality mapping (ECM) and functional connectivity (FC) metrics. Whole-brain functional connectivity metrics showed no significant differences between COVID+ and control groups, indicating that the observed changes were specific to key brain regions rather than generalized across the entire brain.

Statistical analysis involved the use of pairwise Student's t-tests, Kolmogorov–Smirnov test, linear regression, two-waves mediation analysis, negative binomial regression, and linear regression, all adjusted for covariates.

Results and discussion Significant differences were observed in the two groups regarding the time between assessments, COVID-19 symptoms, and vaccine status. The research identified five localized functional connectivity hubs with significant differences between the two groups, including the right intracalcarine cortex, right lingual gyrus, left frontal orbital cortex, left hippocampus and left amygdala, which is vital for cognitive functions. Only the left hippocampal volume showed a significant reduction in COVID+ participants (p = 0.034), while whole-brain connectivity remained unchanged, reinforcing the localized nature of the brain changes.

The left amygdala mediated the relationship between COVID-19 and spatial working memory "between errors" (p = 0.028), a critical finding that highlights the indirect effect of amygdala connectivity on cognitive function in COVID+ individuals. This mediation analysis underscores the role of specific brain regions in influencing cognitive deficits, as only the indirect effect was statistically significant for spatial working memory errors. The orbitofrontal cortex, involved in sensory integration and cognitive functions, also showed decreased connectivity in COVID+ individuals, supporting previous findings of structural and functional changes in this region during COVID-19.

The study is limited by small sample size, lack of diversity, potential confounding factors due to the long interval between MRI scans, treatment of certain subjects as COVID-negative based on antibody testing beyond the 12-month threshold, and the possibility of non-significant findings in mediation analysis due to these factors.

Conclusion In conclusion, the findings indicate persistent structural and functional alterations in specific brain regions of COVID-19-positive adolescents and young adults, including changes in gray matter volume and localized functional connectivity, which correlate with diminished cognitive function, particularly in working memory.

Further research is necessary to evaluate the longevity and potential reversibility of these brain and cognitive changes post-infection, enhancing our understanding of post-COVID outcomes and informing future interventions and treatments. The longitudinal design of this study, with pre- and post-COVID data, strengthens these findings by allowing direct comparisons over time, offering robust insights into the impact of COVID-19 on adolescent brain development.

Journal reference: COVID-19 related cognitive, structural and functional brain changes among Italian adolescents and young adults: a multimodal longitudinal case-control study. Invernizzi, A. et al., Translational Psychiatry, 14, 402 (2024), DOI: 10.1038/s41398-024-03108-2, www.nature.com/articles/s41398-024-03108-2

[veganism]

The genocide is also experimentation on living beings

Israel is currently testing new weapons in Gaza, some of which will soon be sold globally as "battle-tested," according to Antony Loewenstein, an author who has written a widely acclaimed book on the issue.

For years, the Israeli defense sector has used Palestine as a laboratory for new weapons and surveillance tech, he told Anadolu, adding that this is also the case in the current ongoing war on Gaza.

One of the main reasons why "many nations, democracies and dictatorships support Israeli occupation" of Palestine is because it allows them to buy these "battle-tested" weapons, asserted Loewenstein, author of The Palestine Laboratory: How Israel Exports the Technology of Occupation Around the World.

Another aspect of Israel's war on Gaza has been the use of artificial intelligence technology, he said.

According to Loewenstein, AI has been one of the key targeting tools used by the Israeli military in its deadly campaign of airstrikes, leading to mass killings of Palestinians-now over 28,500-and damage on an unprecedented scale.

The current war on Gaza is "inarguably one of the most consequential and bloody," he said.

He described Israel's use of AI against Palestinians as "automated murder," stressing that this model "will be studied and copied by other nation-states" and Tel Aviv will sell them these technologies as tried and tested weapons.

In the last 50 years, Israel has exported hi-tech surveillance tools to at least 130 countries around the world.

To maintain its illegal occupation of the West Bank and East Jerusalem, and blockade of the Gaza Strip, Israel has developed a range of tools and technologies that have made it the world's leading exporter of spyware and digital forensics tools.

But analysts say the intelligence failure during the Oct. 7, 2023 Hamas attacks casts doubts over Tel Avis's technological capabilities.

Israel's reliance on technology "is an illusion of safety, while imprisoning 2.3 million people under endless occupation," said Loewenstein, who is Jewish and holds Australian and German nationalities.

He described Israel's response in Gaza as "apocalyptic," stressing that the killings of Palestinian civilians, including children and women, is "on a scale of indiscriminate slaughter."

- 'BLOOD MONEY'

Loewenstein, who is also a journalist, said Israel has honed its weapons and technology expertise over decades as an occupying power, acting with increasing impunity in the Palestinian territories.

This led a small country like Israel to become one of the top 10 arms dealers in the world, he said, adding that Israeli arms sales in 2021 were "the highest on record, surging 55% over the previous two years to $11.3 billion."

In his book, Loewenstein explores thoroughly Israel's ties with autocracies and regimes engaged in mass displacement campaigns, and governments slinking their way into phones.

The Israeli NSO Group sold its well-known Pegasus software to numerous governments, a spyware tool for phones that gives access to the entire content, including conversations, text messages, emails and photos even when the device is switched off.

Israeli drones were first tested over Gaza, the besieged enclave that Loewenstein referred to as "the perfect laboratory for Israeli ingenuity in domination."

Surveillance technology developed in Israel has also been sold to the US in the form of watch towers now used on the border with Mexico.

The EU's border agency Frontex is known to have used Israeli drone technology to monitor refugees.

Loewenstein explains in his book that the EU has partnered with leading Israeli defense companies to use its drones, "and of course years of experience in Palestine is a key selling point."

"So again, one sees how there are so many examples of nations that are wanting to copy what Israel is doing in their own area in their own country on their own border," he said.

These technologies and "are sold by Israel as battle-tested," he said.

In other words, he contends that Palestinians essentially have become "guinea pigs," and despite some nations and the UN publicly criticizing the Israeli occupation, in reality "they're desperate for this technology for themselves for their own countries."

"And that's how in fact, the Palestine laboratory has been so successful for Israel for so long," he said.

In his exhaustive probe into Israel's dealings with arms sales around the world, he noted that the country has monetized the occupation of Palestine, by selling weapons, spyware tools and technologies to repressive regimes such as Rwanda during the genocide in 1994 and to Myanmar during its genocide against the Muslim Rohingya people in 2017.

"This to me is blood money. I mean, there's no other way to see that and again, as someone Jewish, who has spent many, many years reporting on this conflict, both within Israel and Palestine but also elsewhere, it's deeply shameful that Israel is making huge amounts of money from the misery of others," he said.

"This is not a legacy that I can be proud of."

- 'NO NATION ACTUALLY HOLDING ISRAEL TO ACCOUNT'

Profiting from misery is to some extent the nature of what capitalism has always been about, but Israel does this with a great deal of impunity, "because Israel does what it wants," said Loewenstein.

"There is no accountability, there is no transparency, there is no nation actually holding Israel to account," he added.

Israel's regime is shielded from any political backlash for years to come because nations are reliant on Israeli weapons and spyware, said the author.

Israel may not be the only player employing surveillance technology that leads to human rights violations, but it still plays a dominant role, which is why Loewenstein insists that it deserves singular attention.

Israel's foreign policy has always been "amoral and opportunistic," he said, calling on all nations to take a stand and hold Israel accountable, and acknowledge that the world is buying what Israel is selling.

[julieverne]

"Lie to me!" Jane demanded.

Maura eyed her uneasily, aware that her inappropriate histamine response to dishonesty might simply be psychosomatic. But psychosomatic illnesses were real illnesses; the automic functions of the body were more complicated than previous studies had been able to ascertain, and she wasn't willing to have a potentially life-threatening histamine event in the middle of her work day.

"I love your new jacket," Maura said sweetly. "Especially the fringe." No hives. She was safe.

Jane gasped in horror, then chuckled.

"Just messin' with ya," Jane said, the casual way she operated driving Maura nuts. The way Jane felt the consistency of their relationship was never at stake, the way she trusted that Maura would put up with her.

"I find myself overwhelmingly attracted to you, especially when you test the boundaries of our relationship," Maura said, and Jane chuckled again.

"Good one."

Even though Maura could lie now, it was a truth that had slipped out, and it was relief she felt, the weight off her chest almost more than telling Arthur how hurt she'd been, how stuck and lost she'd been, keeping his secret.

She'd kept her own for far too long.

"I've been considering bending you over my desk and giving you a good spanking every time you prank me."

Jane's eyebrows shot up. "Violence, Doctor Isles? Very unseemly."

Jane got a text and headed out.

"I'm not in love with Jane Rizzoli." Maura checked her chest in her purse mirror. No hives. And Jane's shocked face behind her.

"I, uh. I left my..." Jane pointed at her badge, which had fallen off her belt when she flipped down in Mauras chair. "You were - you were done with the lies, weren't you?" Carefully Jane slid her badge back into her belt, paying more attention than was necessary for the simple task.

"Do you want me to lie to you?" Maura asked, and Jane didn't look up from her belt.

"It'd be easier if you did," Jane admitted, all her bravado gone.

"Then - sure. I was done with lying." Maura's chest ached. She'd as much as told her truth, but Jane didn't want to hear it.

"Hives. Maura, hives." Jane sounded panicked and Maura looked down at her chest. Oh. Apparently that sort of lie would set her off. Jane came to the desk and pulled out the antihistamines Maura took when she had a flare, pouring her some water.

Jane handed both over and watched anxiously as Maura drank, one hand already rubbing her chest and throat against the rising itch.

"I'm sorry. I shouldn't have asked you to lie. Not about that. Not at all. Not after everything you've already been through." Jane pulled the calamine lotion from the drawer Maura kept it in and loaded up a cotton bud for her. Maura dabbed gently at her skin. Jane watched her carefully, hovering close in case she was needed, aware she'd caused this.

"And I'm sorry my feelings are so inconvenient to you," Maura said stiffly, monitoring herself carefully for signs of respiratory distress.

"They're not. I mean, they are right now, I have a case to work, but they're not inconvenient. You're not inconvenient. I was just hoping I could get away with fooling myself a bit longer."

"Fooling yourself how?"

"Fooling myself into thinking there was anyone else for me."

"Jane. If you're pranking me again, I swear to God..."

"As much as I absolutely wouldn't mind letting you spank me, we're at work, and I have a case. Maura. Don't lie to me."

"I'm attracted to you in a way you don't want me to be."

"There's still a lie in there. It's not the whole truth."

"Where?" Maura was confused. She'd told the truth.

Jane closed the door to Maura's office, then checked that the morgue was empty.

"What if I wanted you to be?"

"Be what?"

"Attracted to me the way I am to you?" Jane's eyes were still on Maura's chest, and Maura checked the mirror. The hives had faded away.

"Lie to me, Jane."

"I've never once thought about marrying you. I definitely didn't feel anything awaken in me when you talked about spanking me. I'm not in love with you." Jane let out a deep breath. "Whoof. Been holding that in for a while."

"How do I know you're lying?" Maura narrowed her eyes; Jane didn't have an easy tell like Maura did. "How do I know this isn't another prank?"

Jane stepped forward, cupping Maura's chin, searching her eyes as she leaned in. Maura didn't stop her or pull away, wanting it to be true too much. Jane's pranks weren't this cruel. They weren't this brave. They weren't Jane's surprisingly soft lips against Maura's mouth, they weren't Jane's hands holding her like she mattered if she didn't.

"Okay?" Jane asked, pulling away slowly, her eyes lidded with residual longing.

There were many things Maura could say. A simple no would put Jane in her place. A yes would set them on a new course. There was so much tension between them now, where their bodies stiffly held each other apart, aware that they were at work and to give any quarter would be to give a mile and end up dry humping up against the door behind Jane.

"Okay?" There was a mild panic in Jane's eyes now. "No lies. I'm into you."

"Not right now you're not, but if you finish up this case early enough, you could be tonight."

With that Maura opened the door behind Jane and released her back into the precinct, watching as she stumbled, bemused, on unsteady legs to the elevator.

[ecrivainsolitaire]

Open Art Guild – Testing the boundaries of collective IP ownership

Experimental release: Dr. T’chem’s Office (authorised for personal and commercial use)

I’ll try to keep this brief (you can read the full thesis statement here) but as we all know, intellectual property law is broken. It’s being exploited from every side and art workers are more vulnerable than ever to automation, copyright theft and myriad other unforeseeable forms of theft from the proletariat. We as a collective need to come together and work towards the creation of a better future.

The Open Art Guild is my proposal for the first of many steps towards a far away but necessary goal: the eradication of intellectual property as it pertains to the arts. It’s based on the open source standard and the creative commons, and the goal is for us to start creating a future where we stop thinking of artworks as private property to hoard, and start sharing the responsibilities and the benefits of their creation with the collective. And as I am proposing the idea, I should give the first step.

Which is why I am announcing the release of my short story series, Dr. T’chem’s Office, into the Open Art Guild license. This is an episodic HFY comedy series about the office hours of a sleazy yet well intentioned xenoanthropologist in charge of human integration into the crew of a spaceship, who happens to find them fascinating. You can read the first few instalments here:

| Part 1 | Part 2 | Part 3 | Part 4 |

The basics of the license go as follows: I’m giving any artist permission to use the assets of my artwork (in this case, settings, characters, plot lines and other unique concepts) both for personal use and for commercial use, provided they commit to crediting the original artist, giving away 30% of any profit back to the hands of the collective in the breakdown the guidelines specify, and giving the same license to any works they create derivative from this series. Any artist can join the Guild by remixing existing artworks in its database or voluntarily submitting their own works. For the time being this prototype model will have to rely on the honour system, but I have outlined the basic guidelines for a platform dedicated to facilitating the Guild’s business and income redistribution.

The purpose of this experiment is to test whether this system is financially viable, what modifications it needs, and how to enforce it. It’s also a way to study what the community thinks of this model. To summarise the implications, here are the pros and cons as I see them.

Pros:

- All fan art, spin-offs, third-party merchandise and other forms of adaptation become automatically authorised and monetisable, provided both the original artist and the remixer are active members of the Guild.

- All adaptations are automatically non-exclusive and must give away the same rights as the original, diminishing the incentive for massive corporations to try and scam an artist out of their intellectual property.

- It effectively unionises freelance artists of all fields to balance out negotiations with non Guild entities.

- It encourages artists to continue their output in order to reap the benefits of the Guild, by using the redistribution system as an incentive, instead of the current status quo where artists are actively fighting market forces all by themselves in order to make enough time and resources to work on their craft.

- It provides a safety net where everyone is invested in the continuous welfare of everyone else, giving a sense of class solidarity and facilitating donations and shared resources.

- It motivates artists to invest in each other, as the growth of one means the growth of the whole Guild.

- Eventually, if the project succeeds and the proposed platform comes to exist, it would effectively create a universal basic income for all Guild members, as well as a self sustained legal fund to protect their assets from IP theft by non Guild entities.

- It will give you complete control over whether your art can be used for AI dataset training, on an opt-in, post-by-post basis, so you don’t have to wonder who might be stealing it. If the platform is created, all works whose creators have not authorised to be used for this will have data scrambling features to make sure thieves can’t use them.

Cons:

- It will require all Guild members to permanently renounce to 30% of their profit, in order to build up the funds and distribution system.

- It will have to be built entirely on trust of the collective, at least until a platform can be established, which may take weeks or may take decades depending on lots of unpredictable factors.

- Leaving the Guild will require all artworks shared with the collective to become Creative Commons; once you renounce your right to monopoly of your IP, it’s permanent, no way to go back. This is necessary in order to prevent asset flippers and other forms of IP scabs to join the Guild, extract other people’s assets and then scram.

- Due to banking regulations entirely out of our hands, some artists will have participating in the redistribution. If the platform ever becomes a reality, one of its main goals will be to remedy this immediately.

This proposal requires a high cost, but it provides an invaluable reward. If the system works, it will empower all artists to profit from their work and protect it as a collective. If it doesn’t, all that will have happened is that you will have created a lot of Creative Commons art, which financially isn’t ideal, but artistically is extremely commendable. Even in the worst case scenario, corporations will not be able to hold your art hostage with exclusivity deals. To me, the benefits vastly outweigh the costs, but I do want to emphasise: there will be costs. This is an effort to subvert the entire way art has been monetised since the 1700s. It will require a lot of work, a lot of people, and a lot of time, to make it work. But I believe it can work. If you believe it too, you are welcome to join the Open Art Guild.

Please do read the guidelines for the Guild and the guidelines for the platform before you start creating, and give me whatever feedback you have. If it’s good, if it’s lacking, if I’m overstepping legal boundaries, if you can find loopholes, anything. I tried to make it airtight but I’m not a legal expert. This is not my project, it is a project for the proletariat. Everyone should have a say on what they’re signing on for. And regardless of what you think, share it with all artists you can. This will only work if as many people as possible participate.

Doctor T’chem’s Office’s license

This work has been released under the Open Art Guild license, and has been approved for reuse and adaptation under the following conditions:

For personal, educational and archival use, provided any derivative works also fall under a publicly open license, to all Guild members and non members.

For commercial use, provided redistribution guidelines of the Guild be followed, to all active Guild members.

For commercial use to non Guild members, provided any derivative works also fall under a publicly open license, with the explicit approval of the artist and proper redistribution of profit following the guidelines of the Guild.

For non commercial dataset training of open source generative art technologies, provided the explicit consent of the artist, proper credit and redistribution of profit in its entirety to the Guild.

Shall this work be appropriated by non Guild members without proper authorisation, credit and redistribution of profit, the non Guild entity waives their right to intellectual property over any derivative works, copyrights, trademarks or patents of any sort and cedes it to the Creative Commons, under the 4.0 license, irrevocably and unconditionally, in perpetuity, throughout time and space in the known multiverse. The Guild reserves the right to withhold trade relations with any known infractors for the duration its members deem appropriate, including the reversal of any currently standing contracts and agreements.

[woofpets]

The Power of Digital Marketing: A Comprehensive Guide

Introduction

In today’s fast-paced, technology-driven world, digital marketing has become an essential component of business success. The rapid growth of the internet, mobile devices, and social media platforms has reshaped the way businesses reach and engage with their audience. Unlike traditional marketing methods, digital marketing offers precise targeting, real-time analytics, and cost-effective strategies to enhance brand visibility and customer engagement. This article delves into the key aspects of digital marketing, its benefits, strategies, and future trends.

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use electronic devices or the internet. Businesses leverage various digital channels such as search engines, social media, email, websites, and mobile applications to connect with current and prospective customers. Digital marketing is an umbrella term that includes several key components:

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing (SMM)

Pay-Per-Click Advertising (PPC)

Email Marketing

Affiliate Marketing

Influencer Marketing

Marketing Automation

Mobile Marketing

Benefits of Digital Marketing

1. Cost-Effectiveness

Compared to traditional marketing methods, digital marketing is significantly more affordable. Small and medium-sized businesses can reach a global audience with a limited budget.

2. Measurable Results

Digital marketing allows businesses to track and analyze the performance of their campaigns in real time. Tools like Google Analytics, SEMrush, and HubSpot provide insights into website traffic, engagement, conversion rates, and more.

3. Targeted Advertising

With digital marketing, businesses can precisely target their audience based on demographics, interests, online behavior, and geographic location. This ensures that marketing efforts are reaching the right people at the right time.

4. Higher Engagement Rates

Social media platforms and interactive content enable businesses to engage directly with their audience. Engaged customers are more likely to convert and become loyal brand advocates.

5. Global Reach

Unlike traditional marketing, which is often limited by geography, digital marketing allows businesses to reach audiences worldwide. This is particularly beneficial for e-commerce brands looking to expand their customer base.

Key Digital Marketing Strategies

1. Search Engine Optimization (SEO)

SEO involves optimizing a website’s content and structure to rank higher on search engine results pages (SERPs). The goal is to increase organic traffic by improving visibility on search engines like Google and Bing. SEO strategies include:

Keyword research

On-page optimization (meta descriptions, alt text, internal linking)

Off-page optimization (backlinks, social sharing)

Technical SEO (site speed, mobile-friendliness, structured data)

2. Content Marketing

Content marketing focuses on creating valuable, relevant, and consistent content to attract and retain an audience. It includes:

Blog posts

Infographics

Videos

E-books and whitepapers

Case studies

3. Social Media Marketing (SMM)

Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to promote products and engage with customers. Key strategies include:

Creating engaging posts and videos

Running targeted ads

Collaborating with influencers

Hosting live sessions and Q&A forums

4. Pay-Per-Click Advertising (PPC)

PPC is a digital advertising model where businesses pay a fee each time their ad is clicked. Google Ads and social media advertising platforms like Facebook Ads offer PPC advertising. Strategies include:

Keyword targeting

A/B testing for ad copies

Retargeting to capture potential customers

5. Email Marketing

Email marketing involves sending personalized messages to a targeted audience to nurture leads and maintain customer relationships. Key elements include:

Personalized subject lines

Segmentation and automation

A/B testing

Compelling call-to-actions (CTAs)

6. Affiliate Marketing

Affiliate marketing is a performance-based strategy where businesses reward affiliates for driving traffic or sales. This is often done through:

Bloggers and influencers promoting products

Coupon and cashback websites

Affiliate networks like Amazon Associates

7. Influencer Marketing

Influencer marketing leverages individuals with a strong online presence to promote products and services. Businesses partner with influencers to reach a broader audience and build brand credibility.

8. Marketing Automation

Marketing automation uses technology to streamline marketing efforts and improve efficiency. Common tools include HubSpot, Marketo, and Mailchimp, which help with:

Automated email campaigns

Lead nurturing

Customer relationship management (CRM)

9. Mobile Marketing

With the rise of smartphones, mobile marketing has become crucial. It includes:

Future Trends in Digital Marketing

1. Artificial Intelligence (AI) and Machine Learning

AI-driven marketing tools analyze data and predict customer behavior to enhance personalization and engagement. Chatbots, AI-powered recommendations, and automated content creation are becoming mainstream.

2. Voice Search Optimization

With the increasing use of smart speakers and voice assistants like Siri and Alexa, optimizing content for voice search is crucial. This involves focusing on conversational keywords and answering direct queries.

3. Video Marketing

Video content continues to dominate digital marketing, with platforms like YouTube, TikTok, and Instagram Reels leading the way. Live streaming, interactive videos, and short-form content are gaining popularity.

4. Blockchain and Data Privacy

With growing concerns about data privacy, blockchain technology is being explored to provide transparency in digital advertising and secure transactions.

5. Augmented Reality (AR) and Virtual Reality (VR)

Conclusion

Digital marketing has revolutionized the way businesses interact with customers. Its cost-effectiveness, data-driven approach, and global reach make it an indispensable part of modern business strategies. By leveraging SEO, content marketing, social media, PPC, email marketing, and emerging trends, businesses can stay ahead of the competition and achieve sustainable growth. As technology continues to evolve, stay updated with the latest trends and best practices in digital marketing with Zypher learning.

[spacetimewithstuartgary]

Cosmic Mapmaker: NASA’s SPHEREx Space Telescope Ready to Launch

NASA’s latest space observatory is targeting a March 8 liftoff, and the agency’s PUNCH heliophysics mission is sharing a ride. Here’s what to expect during launch and beyond.

In a little over a day, NASA’s SPHEREx space telescope is slated to launch from Vandenberg Space Force Base in California aboard a SpaceX Falcon 9 rocket. The observatory will map the entire celestial sky four times in two years, creating a 3D map of over 450 million galaxies. In doing so, the mission will provide insight into what happened a fraction of a second after the big bang, in addition to searching interstellar dust for the ingredients of life, and measuring the collective glow from all galaxies, including ones that other telescopes cannot easily detect.

The launch window opens at 7:09:56 p.m. PST on Saturday, March 8, with a target launch time of 7:10:12 p.m. PST. Additional opportunities occur in the following days.

Sharing a ride with SPHEREx (Spectro-Photometer for the History of the Universe, Epoch of Reionization and Ices Explorer) is NASA’s PUNCH (Polarimeter to Unify the Corona and Heliosphere), a constellation of four small satellites that will map the region where the Sun’s outer atmosphere, the corona, transitions to the solar wind, the constant outflow of material from the Sun.

What SPHEREx Will Do

The SPHEREx observatory detects infrared light — wavelengths slightly longer than what the human eye can see that are emitted by warm objects including stars and galaxies. Using a technique called spectroscopy, SPHEREx will separate the infrared light emitted by hundreds of millions of stars and galaxies into 102 individual colors — the same way a prism splits sunlight into a rainbow. Observing those colors separately can reveal various properties of objects, including their composition and, in the case of galaxies, their distance from Earth. No other all-sky survey has performed spectroscopy in so many wavelengths and on so many sources.

The mission’s all-sky spectroscopic map can be used for a wide variety of science investigations. In particular, SPHEREx has its sights set on a phenomenon called inflation, which caused the universe to expand a trillion-trillionfold in a fraction of a second after the big bang. This nearly instantaneous event left an impression on the large-scale distribution of matter in the universe. The mission will map the distribution of more than 450 million galaxies to improve scientists’ understanding of the physics behind this extreme cosmic event.

Additionally, the space telescope will measure the total glow from all galaxies, including ones that other telescopes cannot easily detect. When combined with studies of individual galaxies by other telescopes, the measurement of this overall glow will provide a more complete picture of how the light output from galaxies has changed over the universe’s history.

At the same time, spectroscopy will allow SPHEREx to seek out frozen water, carbon dioxide, and other key ingredients for life. The mission will provide an unprecedented survey of the location and abundance of these icy compounds in our galaxy, giving researchers better insight into the interstellar chemistry that set the stage for life.

Launch Sequence

But, first, SPHEREx has to get into space. Prelaunch testing is complete on the spacecraft’s various systems, and it’s been encapsulated in the protective nose cone, or payload fairing, atop the SpaceX Falcon 9 rocket that will get it there from Vandenberg’s Space Launch Complex-4 East.

A little more than two minutes after the Falcon 9 lifts off, the main engine will cut off. Shortly after, the rocket’s first and second stages will separate, followed by second-stage engine start. The reusable first stage will then begin its automated boost-back burn to the launch site for a propulsive landing.

Once the rocket is out of Earth’s atmosphere, about three minutes after launch, the payload fairing that surrounds the spacecraft will separate into two halves and fall back to Earth, landing in the ocean. Roughly 41 minutes after launch, SPHEREx will separate from the rocket and start its internal systems so that it can point its solar panel to the Sun. After this happens, the spacecraft can establish communications with ground controllers at NASA’s Jet Propulsion Laboratory in Southern California, which manages the mission for the agency. This milestone, called acquisition of signal, should happen about three minutes after separation.

About 52 minutes after liftoff, PUNCH should separate as well from the Falcon 9.

Both spacecraft will be in a Sun-synchronous low Earth orbit, where their position relative to the Sun remains the same throughout the year. Each approximately 98-minute orbit allows the SPHEREx telescope to view a 360-degree strip of the celestial sky. As Earth’s orbit around the Sun progresses, that strip slowly advances, enabling SPHEREx to image almost the entire sky in six months. For PUNCH, the orbit provides a clear view in all directions around the Sun.

About four days after launch, SPHEREx should eject the protective cover over its telescope lens. The observatory will begin science operations a little over a month after launch, once the telescope has cooled down to its operating temperature and the mission team has completed a series of checks.

NASA’s Launch Services Program, based out of the agency’s Kennedy Space Center in Florida, is providing the launch service for SPHEREx and PUNCH.

SPHEREx is managed by NASA JPL for the agency’s Astrophysics Division within the Science Mission Directorate at NASA Headquarters in Washington. BAE Systems (formerly Ball Aerospace) built the telescope and the spacecraft bus. The science analysis of the SPHEREx data will be conducted by a team of scientists located at 10 institutions in the U.S., two in South Korea, and one in Taiwan. Data will be processed and archived at IPAC at Caltech, which manages JPL for NASA. The mission’s principal investigator is based at Caltech with a joint JPL appointment. The SPHEREx dataset will be publicly available at the NASA-IPAC Infrared Science Archive.

TOP IMAGE: Ahead of launch, NASA’s SPHEREx is enclosed in a payload fairing at Vandenberg Space Force Base on March 2. The observatory is stacked atop the four small satellites that make up the agency’s PUNCH mission.  Credit: NASA/BAE Systems/Benjamin Fry

LOWER IMAGE: NASA’s SPHEREx mission will lift off from Space Launch Complex-4 East at Vandenberg Space Force Base in California aboard a SpaceX Falcon 9 rocket, just as the Surface Water and Ocean Topography mission, shown here, did in December 2022.  Credit: NASA/Keegan Barber

[demandfluence]

How to Win Big with B2B Lead Generation in India - A Practical Guide

If you're running a business in India and looking to grow, one thing is clear getting high quality B2B leads isn’t just helpful, it’s essential. Whether you're a startup trying to land your first few clients or a mid sized company ready to scale, B2B lead generation in India can make all the difference between hitting your targets or falling short.

But here’s the catch the Indian market is unique. It’s a vibrant mix of traditional business values and modern digital tools. And to really succeed here, your lead generation strategy needs to reflect that.

What Makes B2B Lead Generation in India Different?

Doing business in India isn’t just about numbers it’s about relationships. Unlike many Western markets where decision making is fast and data driven, Indian businesses often take time, involve multiple stakeholders, and value trust above all.

Add in the language diversity, regional preferences, and varying levels of digital adoption, and it becomes clear why a one size fits all approach just doesn’t work here.

So, What Actually Works?

Here are some tried and tested methods that businesses are using right now to generate solid B2B leads in India:

Speak their language literally and culturally. Whether it's your website content or sales emails, making sure your message resonates with Indian businesses goes a long way. Use clear, respectful language and show that you understand the challenges your audience faces.

Leverage LinkedIn smartly. LinkedIn is where a lot of decision makers in India hang out. Sending out tailored messages (not spammy ones) and sharing helpful content regularly can slowly build the right connections.

Email isn’t dead just needs a personal touch. If you’re sending cold emails, make sure they’re not generic. Indian professionals appreciate personalized outreach that clearly shows you’ve done your homework.

Don’t ignore SEO. Ranking for keywords like B2B lead generation in India can bring in leads passively over time. It’s a slow burn, but it’s worth the effort.

Build trust through content. Share success stories, case studies, and testimonials. Indian buyers often rely on word of mouth or social proof before making a decision.

Challenges to Be Aware Of

Let’s be real B2B lead generation in India isn’t always smooth sailing. You’ll likely face:

Long decision making cycles with multiple layers of approvals.

Price sensitivity, especially in smaller cities or among SMEs.

Skepticism toward new vendors unless backed by solid proof.

But don’t let that discourage you. Once you break through those initial barriers, Indian clients often become long term partners.

Tools That Can Help

You don’t have to do it all manually. A few tools can really boost your efficiency:

CRM tools like Zoho or HubSpot to keep track of every lead.

Email automation tools like Mailchimp to nurture contacts over time.

Analytics tools to see what’s working and what’s not.

Conclusion

If you’re serious about growing in this market, investing in B2B lead generation in India is one of the smartest moves you can make. And if you’re looking for a trusted partner to help you do it right, Demand Fluence is the go to name. They understand the Indian B2B space inside out and bring the right mix of strategy, technology, and human touch to get you results.

At the end of the day, B2B success in India comes down to understanding people, being consistent, and building real connections. Start there, and your leads and business will follow.

[googleadsindigitalmarketing]

Best Google Ads Strategies for Lucknow Businesses Online

In today's digitally driven world, online visibility is crucial for local businesses. For enterprises in Lucknow, harnessing the power of Google Ads in digital marketing is not just a luxury it's a necessity. With a well-strategized Google Ads campaign, even a local startup can compete with national giants. This blog outlines the best Google Ads strategies tailored for Lucknow-based businesses to maximize their reach, sales, and brand visibility.

Why Google Ads Matter for Lucknow Businesses

Increasing Local Online Visibility

Lucknow is a bustling city with a growing population that's becoming more tech-savvy. Customers today search online before making purchasing decisions. Google Ads ensures your business appears at the top of search engine results when people look for products or services you offer.

Targeted Advertising

With tools like geotargeting, businesses in Lucknow can ensure their ads are displayed to users in specific neighborhoods, pin codes, or even near landmarks. This precise targeting reduces wastage and improves conversion rates.

Cost-Effective Marketing

PPC advertising with Google Ads ensures you only pay when someone clicks your ad. Small businesses with tight budgets can benefit greatly from this controlled spend.

Top Google Ads Strategies for Lucknow-Based Businesses

Geo-Targeting & Location Extensions

Target keywords with local intent: e.g., “best bakery in Hazratganj,” “laptop repair Alambagh.”

Use location extensions to display your address, map, and directions.

Run radius-based ads for walk-in businesses like salons or gyms.

Smart Campaigns for Local Services

Google Smart Campaigns automate bidding, targeting, and placement. Ideal for:

Retail stores

Local restaurants

Service-based businesses (plumbers, electricians)

Call-Only Ads for Service Providers

Many people prefer calling over filling forms. If you're a:

Medical clinic

Legal advisor

Real estate agent

Use call-only ads that display your phone number prominently.

Local Keywords with High Intent

Do in-depth keyword research for Lucknow-specific search terms. Use Google Keyword Planner and tools like Ubersuggest. Focus on:

"near me" searches

Local slang or dialect variations

High conversion keywords like “buy,” “consult,” “cheap,” etc.

Leverage Google Display Network

Use GDN for brand visibility:

Create banner ads with Lucknow-centric visuals

Target regional websites, blogs, and YouTube channels

Google Ads Optimization Tips for Lucknow Campaigns

Use Ad Scheduling Wisely

Know when your audience is most active. For example:

Restaurants: Peak 12–3 PM, 7–11 PM

Gyms: Early mornings & late evenings

Mobile Optimization is a Must

Most users in Lucknow access Google via mobile. Make sure:

Your ads are mobile responsive

Landing pages load fast

A/B Test Everything

Test different versions of:

Headlines

Descriptions

Landing pages

CTAs

Use Conversion Tracking

Set up Google Analytics 4 (GA4)

Define conversion events (calls, form fills, purchases)

Monitor ROI from each ad group

Benefits of Google Ads for Businesses in Lucknow

Instant online visibility for new businesses

Localized reach with high click-through rates

Flexible budgeting – scale up or down

Performance transparency with real-time analytics

Better ROI compared to traditional ads (radio, newspapers)

Case Study: Logelite Pvt. Ltd. – Driving ROI with Google Ads

Client: A local Lucknow-based eCommerce startup

Challenge: Low website traffic and poor conversion

Solution by Logelite Pvt. Ltd.:

Launched Google Search and Display ads with product-specific targeting

Focused on Lucknow-based audiences using geotargeting

Created optimized landing pages and set up conversion tracking

Results:

350% increase in website traffic

220% boost in online sales in just 90 days

Cost per acquisition (CPA) dropped by 45%

Why Choose Logelite Pvt. Ltd.

Decade-long expertise in Google Ads campaign management

Customized ad strategies tailored for local markets like Lucknow

Dedicated PPC team and transparent reporting system

Frequently Asked Questions (FAQs)

How much does Google Ads cost for Lucknow businesses?

Ans. Costs vary based on competition and keywords, but even a budget as low as ₹300/day can yield results when properly optimized.

What are the benefits of using Google Ads for Lucknow-based local shops?

Ans. It ensures visibility to potential customers in your area, drives more calls, visits, and online sales, and offers real-time analytics to measure performance.

How can I target Lucknow customers specifically with my ads?

Ans. Use location settings in Google Ads to target people in specific zip codes, neighborhoods, or a radius around your store.

What is the role of Logelite Pvt. Ltd. in managing Google Ads campaigns?

Ans. Logelite Pvt. Ltd. offers end-to-end Google Ads campaign management from strategy to optimization specifically tailored for Lucknow markets.

How do I track ROI from Google Ads campaigns in Lucknow?

Ans. Use Google Analytics 4, conversion tracking, and tools like Google Tag Manager to measure conversions, calls, leads, and overall ROI.

Final Thoughts & Call to Action

Google Ads offer unmatched opportunities for local businesses in Lucknow to grow online. From search intent to immediate visibility, this digital marketing tool can drive tangible growth when used strategically. But mastering it requires expertise, time, and ongoing optimization.

[hiroin-2]

HMND 01

Another bland, all-purpose chassis. The control systems look modular—good for rapid prototyping. No clear edge in autonomy or payload. Could be a solid testbed for LAWS compliance modules. Would need serious upgrades for real combat utility. Not impressed, but not dismissing it either.

JAKA K1

Boxy, utilitarian. Classic industrial design—prioritizes durability over grace. Would slot in as a logistics mule or ammo carrier, but mobility constraints are obvious. A good candidate for AR-based remote control overlays. I wonder if it could double as a decoy unit in urban environments?

GR-1 (Fourier Intelligence)

Some intriguing actuation here—almost bio-inspired. The focus on rehab and elderly care is endearing, but I see potential for dual-use in battlefield casualty extraction or medical simulation. Human-in-the-loop is feasible, but the platform screams for more autonomy. Would love to test its gait stability in rough terrain.

KUAVO-MY

Looks like a research platform—good for rapid iteration and code injection. Not much armor or redundancy, but the open architecture is a plus. Could be prototyped for swarm tactics or as a sensor-forward scout. The lack of obvious weapon mounts is both a relief and a missed opportunity.

STAR1

Sleek, but form over function. Likely more useful in PR stunts or as a non-lethal presence in peacekeeping ops. If I were to retrofit, I’d focus on CBRN sensor integration. Its humanoid profile makes it an ideal candidate for AR deception tactics—simulate friendly or enemy units on the fly.

KANGAROO (PAL Robotics)

Intriguing leg design. High mobility could be leveraged for quick-strike or urban recon—especially in environments unsuited to wheeled robots. Not enough payload space for heavy weapons, but could run interference or deliver microdrones. If only the developers thought beyond logistics.

DR01 (Deep Robotics)

Standard warehouse bot, but robust. Could retrofit for automated resupply under fire or as a shield platform for advancing infantry. I’d love to stress-test its fail-safes—most civilian systems crumble under jamming. With enough ruggedization, could be a sleeper hit for rear-echelon support.

CLONE ALPHA

Uncanny valley in full effect. Maybe useful for psychological ops or as a decoy. Not much info on its internal architecture—probably just another platform for gesture and interaction studies. If it’s hackable, it’s exploitable. Maybe I’m being too harsh; sometimes you need a wild card.

ADAM (PANDORAS)

Looks like a modular testbed. Exposed actuators are a vulnerability, but easy for rapid prototyping. Could run complex manipulations—maybe bomb disposal or field repairs. I’d like to run it through a simulated combat scenario; the learning algorithms are probably underdeveloped.

MENTEEBOT

Educational focus is noble, but soft targets like these are often overlooked as threat vectors. Could easily be repurposed for crowd control or non-lethal compliance. The black-box autonomy concerns me—need full transparency on decision-making for battlefield deployment.

APOLLO

Industrial humanoid with battlefield potential. Chassis and design hint at decent load capacity. With proper AI weapons integration, could serve as force multiplier—though I’d never trust it unsupervised. Human-in-the-loop is a must. Strong candidate for “guardian” role in Warren’s hypothetical reincarnated team.

OPTIMUS GEN2 (Tesla)

Musk’s hype aside, it’s the most media-savvy bot here. If the neural net is as strong as claimed, it could be a game-changer for integrated logistics and resupply. However, I’d bet on a thousand edge cases that could break it under stress. Would love to see it in a mixed-reality war game—provided it’s not just vaporware.

Final Thoughts: All show promise, but none are ready for true LAWS integration without strict regulatory and ethical oversight. The irony isn’t lost on me—designing more lethal systems while demanding more human control. Maybe that’s my father’s ghost talking, or maybe it’s just the reality of our times. I’ll light incense for these prototypes—not for luck, but to remind myself: tools are only as wise as their creators, and war never needs more fools.

[covid-safer-hotties]

Preserved in our archive

A research letter from 2022 highlighting the effects of even "mild" covid on the brain.

Dear Editor,

A recent study published in Nature by Douaud and colleagues1 shows that SARS-CoV-2 infection is associated with longitudinal effects, particularly on brain structures linked to the olfactory cortex, modestly accelerated reduction in global brain volume, and enhanced cognitive decline. Thus, even mild COVID-19 can be associated with long-lasting deleterious effects on brain structure and function.

Loss of smell and taste are amongst the earliest and most common effects of SARS-CoV-2 infection. In addition, headaches, memory problems, confusion, or loss of speech and motility occur in some individuals.2 While important progress has been made in understanding SARS-CoV-2-associated neurological manifestations, the underlying mechanisms are under debate and most knowledge stems from analyses of hospitalized patients with severe COVID-19.2 Most infected individuals, however, develop mild to moderate disease and recover without hospitalization. Whether or not mild COVID-19 is associated with long-term neurological manifestations and structural changes indicative of brain damage remained largely unknown.

Douaud and co-workers examined 785 participants of the UK Biobank (www.ukbiobank.ac.uk) who underwent magnetic resonance imaging (MRI) twice with an average inter-scan interval of 3.2 years, and 401 individuals testing positive for SARS-CoV-2 infection between MRI acquisitions (Fig. 1a). Strengths of the study are the large number of samples, the availability of scans obtained before and after infection, and the multi-parametric quantitative analyses of serial MRI acquisitions.1 These comprehensive and automated analyses with a non-infected control group allowed the authors to dissect consistent brain changes caused by SARS-CoV-2 infection from pre-existing conditions. Altogether, the MRI scan processing pipeline used extracted more than 2,000 features, named imaging-derived phenotypes (IDPs), from each participant’s imaging data. Initially, the authors focused on IDPs involved in the olfactory system. In agreement with the frequent impairment of smell and taste in COVID-19, they found greater atrophy and indicators of increased tissue damage in the anterior cingulate cortex, orbitofrontal cortex and insula, as well as in the ventral striatum, amygdala, hippocampus and para-hippocampal gyrus, which are connected to the primary olfactory cortex (Fig. 1b). Taking advantage of computational models allowing to differentiate changes related to SARS-CoV-2 infection from physiological age-related brain changes (e.g. decreases of brain volume with aging),3 they also explored IDPs covering the entire brain. Although most individuals experienced only mild symptoms of COVID-19, the authors detected an accelerated reduction in whole-brain volume and more pronounced cognitive declines associated with increased atrophy of a cognitive lobule of the cerebellum (crus II) in individuals with SARS-CoV-2 infection compared to the control group. These differences remained significant when 15 people who required hospitalization were excluded. Most brain changes for IDPs were moderate (average differences between the two groups of 0.2–2.0%, largest for volume of parahippocampal gyrus and entorhinal cortex) and accelerated brain volume loss was “only” observed in 56–62% of infected participants. Nonetheless, these results strongly suggest that even clinically mild COVID-19 might induce long-term structural alterations of the brain and cognitive impairment.

The study provides unique insights into COVID-19-associated changes in brain structure. The authors took great care in appropriately matching the case and control groups, making it unlikely that observed differences are due to confounding factors, although this possibility can never be entirely excluded. The mechanisms underlying these infection-associated changes, however, remain to be clarified. Viral neurotropism and direct infection of cells of the olfactory system, neuroinflammation and lack of sensory input have been suggested as reasons for the degenerative events in olfactory-related brain structures and neurological complications.4 These mechanisms are not mutually exclusive and may synergize in causing neurodegenerative disorders as consequence of COVID-19.

The study participants became infected between March 2020 and April 2021, before the emergence of the Omicron variant of concern (VOC) that currently dominates the COVID-19 pandemic. During that time period, the Alpha and Beta VOCs dominated in the UK and all results were obtained from individuals between 51 and 81 years of age. It will be of great interest to clarify whether Omicron, that seems to be less pathogenic than other SARS-CoV-2 variants, also causes long-term brain damage. The vaccination status of the participants was not available in the study1 and it will be important to clarify whether long-term changes in brain structure also occur in vaccinated and/or younger individuals. Other important questions are whether these structural changes are reversible or permanent and may even enhance the frequency for neurodegenerative diseases that are usually age-related, such as Alzheimer’s, Parkinson’s or Huntington’s disease. Previous findings suggest that cognitive disorders improve over time after severe COVID-19;5 yet it remains to be determined whether the described brain changes will translate into symptoms later in life such as dementia. Douaud and colleagues report that none of top 10 IDPs correlated significantly with the time interval between SARS-CoV-2 infection and the 2nd MRI acquisition, suggesting that the observed abnormalities might be very long-lasting.

Currently, many restrictions and protective measures are relaxed because Omicron is highly transmissible but usually causes mild to moderate acute disease. This raises hope that SARS-CoV-2 may evolve towards reduced pathogenicity and become similar to circulating coronaviruses causing mild respiratory infections. More work needs to be done to clarify whether the current Omicron and future variants of SARS-CoV-2 may also cause lasting brain abnormalities and whether these can be prevented by vaccination or therapy. However, the finding by Douaud and colleagues1 that SARS-CoV-2 causes structural changes in the brain that may be permanent and could relate to neurological decline is of concern and illustrates that the pathogenesis of this virus is markedly different from that of circulating human coronaviruses. Further studies, to elucidate the mechanisms underlying COVID-19-associated neurological abnormalities and how to prevent or reverse them are urgently needed.

REFERENCES (Follow link)

[digitalsoftwareproductreviews]

Create Viral Quiz Videos Fast with TubeQuiz AI

Welcome to my TubeQuiz AI Review post. TubeQuiz AI is the world's solitary simulated intelligence controlled viral video test manufacturer. Intended for advertisers, content makers, and virtual entertainment fans, it enables you to make drawing in test recordings easily. Whether you're focusing on YouTube, Instagram, TikTok, or different stages, TubeQuiz simulated intelligence takes care of you.

TubeQuiz AI Review: Key Features

Keyword-Driven Quizzes: Enter a keyword, and TubeQuiz AI generates hundreds of viral quiz ideas using its “3E formula” (Engage, Excite, Explode).

Multiple Choice and “This or That” Quizzes: Keep your audience hooked from start to finish with captivating quiz formats.

AI-Generated Quizzes: Let the AI work its magic – create quizzes with a single click.

Category Presets: Choose from nine preset categories or create quizzes from scratch.

Rich Template Library: Access pre-made templates and customize them to match your brand.

Bulk Video Creation: Generate multiple quiz videos at once from a single keyword.

Difficulty Levels: Cater to all users by selecting from five different difficulty levels.

Auto Storyboarding and Video Creation: Transform your quizzes into engaging videos automatically.

Customizable Editor: Fine-tune your quiz videos to your heart’s desire.

AI Image Generator: Automatically create images for your quiz videos.

Captivating Music Tracks: Add life to your videos with music.

Voiceovers: Easily include voiceovers with a single click.

Flexible Video Sizes: Create both long and short-form quiz videos.

Multilingual Support: Translate your quiz videos into various languages.

Instant Export: Use your videos wherever you want. Bonuses

Commercial License: During the launch period, get a commercial license to use TubeQuiz AI for client projects.

Live Webclass: Learn how to maximize TubeQuiz AI’s potential.

Quiz Channels List: Access a list of 30 quiz channels on YouTube and Instagram.

YouTube Views Case Study: Discover how TubeQuiz AI can boost views.

AI Profit Masterclass: Dive into AI-driven profit strategies.

Automated Content: Explore automated content creation.

Google Bard AI Prompts: Get over 3000 Google Bard AI prompts.

>>>>>Get More Info & One Time Payment

[fekramarketing]

Enterprise Resource Management: Essential Software Testing Services 

Enterprise Resource Management (ERM) software is the backbone of modern business operations, ensuring that all aspects of an organization work in harmony. To maximize the effectiveness of ERM software, thorough software testing services are essential. Here's how to approach it: 

1. Importance of Software Testing in ERM 

Software testing ensures that all ERM modules function correctly, avoiding disruptions in critical business processes. 

2. Key Areas to Focus On 

Functionality Testing: Validate that each module performs its intended function. 

Performance Testing: Ensure the system can handle expected loads without lag. 

Security Testing: Protect sensitive business data from potential breaches. 

Integration Testing: Confirm that the ERM integrates smoothly with other enterprise systems. 

3. Common Challenges 

Software testing in ERM can be complex due to the interdependencies between different modules. It's crucial to adopt a comprehensive testing strategy that covers all bases. 

4. Tools and Technologies 

Utilize advanced testing tools like Selenium, JIRA, and LoadRunner to automate testing processes and improve accuracy. 

5. Best Practices 

Regularly update test cases to reflect changes in the software. 

Involve end-users in the testing process to gather practical feedback. 

Conduct both manual and automated tests for thorough coverage. 

6. Case Studies 

Successful ERM implementations highlight the role of rigorous testing in preventing system failures and enhancing overall performance. 

7. Final Thoughts 

Implementing robust software testing services in your ERM project ensures smooth operations and long-term success. Ensure that your ERM software not only meets current business needs but is also scalable for future growth. 

[net-craft]

Level Up Your App: Custom App Development with ChatGPT Integration at Net-Craft.com

In today’s dynamic app landscape, custom app development with AI is no longer a futuristic concept – it’s the key to unlocking powerful functionality and an unparalleled user experience. At Net-Craft.com, a leading web and app development company in Scottsdale, Arizona, we’re at the forefront of this revolution, specializing in ChatGPT app development.

This blog delves into the exciting possibilities of integrating AI in app development, powerful large language models, into your custom app. We’ll explore the advantages, showcase use cases, and explain how Net-Craft.com can craft the perfect AI-powered app solution for your business.

Why Choose ChatGPT App Development?

ChatGPT boasts exceptional capabilities in natural language processing (NLP). Here’s how it can elevate your custom app:

Enhanced User Interaction: Building an AI app allows you to implement chatbots within your app, enabling natural and engaging conversations with users. Imagine a fitness app that provides personalized coaching through a conversational AI or an e-commerce app with a virtual shopping assistant.

Intelligent Content Creation: ChatGPT can generate compelling product descriptions, personalized news feeds, or dynamic marketing copy within your app. This saves development time and resources while ensuring fresh, relevant content.

Streamlined Data Analysis: ChatGPT can analyze user reviews, feedback forms, and social media conversations, extracting valuable insights to improve your app and user experience.

Custom App Development Integration with ChatGPT: Endless Possibilities

The potential applications of ChatGPT integration are vast. Here are a few inspiring examples:

E-learning Apps: Create interactive learning experiences with personalized study guides, answer student queries in real-time, and provide feedback on written work – all powered by ChatGPT.

Customer Service Apps: Implement chatbots for 24/7 customer support, allowing users to resolve issues quickly and efficiently.

Productivity Apps: Creating an app with AI to generate meeting summaries, suggest creative ideas, or automate repetitive tasks within your productivity app suite.

Healthcare Apps: Develop AI-powered chatbots for symptom checkers, medication reminders, or mental health support systems.

Beyond the Hype: The Advantages of Choosing Net-Craft.com

At Net-Craft.com, we understand that successful custom AI application development requires more than just integrating a powerful tool. We offer a comprehensive approach that ensures seamless integration and delivers real-world results:

Experienced AI Developers: Our team possesses in-depth knowledge of ChatGPT’s capabilities and limitations. We’ll guide you in tailoring the integration to your specific app goals.

Focus on User Experience: We don’t just add AI – we create a seamless user experience that leverages the power of ChatGPT to enhance user interactions and app functionality.

Security and Scalability: Our solutions prioritize data security and are built to scale with your app’s growth, ensuring long-term success.

Unlocking the Potential: How Net-Craft.com Can Craft Your Custom ChatGPT App

Ready to harness the power of ChatGPT for your custom app? Here’s how Net-Craft.com can help:

Consultation: We start with a detailed consultation to understand your app vision, target audience, and desired functionalities.

Custom Integration Strategy: Our AI specialists will craft a tailored plan for integrating ChatGPT into your app, considering potential challenges and opportunities.

Development and Testing: Our experienced developers will build and rigorously test your AI-powered app, ensuring optimal performance and user experience.

Deployment and Support: We’ll handle deployment and provide ongoing support to ensure your app continues to meet your evolving needs.

The Future is Now: Embrace Custom App Development with ChatGPT

By integrating ChatGPT into your custom AI app development , you’re not just creating an app – you’re building an intelligent companion that empowers your users and propels your business forward. At Net-Craft.com, we’re your trusted partner in navigating the exciting world of AI app development. Contact us today and let’s discuss how ChatGPT can revolutionize your app and take your business to the next level.

Know more https://www.net-craft.com/blog/2024/06/23/level-up-app-custom-development-chatgpt/

[ravnique]

Ideal Customer Persona: Marketing Director Mark

About Them

Name: Mark Thompson

Role: Marketing Director

Industry: SaaS (Software as a Service)

Company Size: Mid-sized (100-500 employees)

Demographics:

Age: 35-45 years old

Education: Bachelor's in Marketing or Business, often with an MBA

Location: Urban areas with a tech industry presence (e.g., San Francisco, New York, Austin)

Experience: 10+ years in marketing, 3-5 years in a leadership role

Professional Background:

Strong understanding of digital marketing, analytics, and customer acquisition strategies

Experienced in leading cross-functional teams and managing marketing budgets.

Use Case

How they use our product:

To manage and optimize digital marketing campaigns across multiple channels (e.g., social media, email, SEO)

To gain insights into customer behavior and campaign performance through advanced analytics and reporting tools

To streamline and automate repetitive marketing tasks

What they’re trying to achieve:

Increase lead generation and conversion rates

Enhance brand visibility and engagement

Improve ROI on marketing spend

Gain a competitive edge through data-driven decision-making

Previous Solution & Pain Points

Previous Solution:

A combination of multiple marketing tools (e.g., email marketing platforms, social media schedulers, web analytics tools)

Manual processes for campaign management and performance tracking

Pain Points:

Fragmented data across different tools leading to inefficiencies and inaccuracies

Time-consuming manual processes

Difficulty in measuring the true impact of marketing efforts on revenue

Challenges in personalizing marketing campaigns at scale

Benefits

Main Benefits from Using Our Product:

Integrated Platform: Unified solution that brings all marketing tools and data into one platform

Automation: Streamlined workflows for campaign management, reducing manual effort

Advanced Analytics: Comprehensive reporting and analytics that provide actionable insights

Scalability: Ability to personalize campaigns at scale, driving better engagement

Improved ROI: More efficient use of marketing budgets through data-driven optimization

Buying Trigger

What Causes Them to Seek Out Our Product:

Need to consolidate marketing tools for better efficiency

Growth in company size leading to more complex marketing needs

Desire to improve marketing performance and accountability

Feedback from the executive team demanding better metrics and ROI

Frustration with current tools' limitations and lack of integration

Buying Process

Typical Process People Go Through to Buy Our Product:

Research: Initial online research to identify potential solutions, reading reviews and case studies

Evaluation: Shortlisting a few platforms, attending demos, and comparing features and pricing

Consultation: Internal discussions with the marketing team and other stakeholders (e.g., IT, finance)

Trial: Requesting a free trial or pilot program to test the product

Decision: Final decision made by the Marketing Director, often in consultation with the executive team

Approval: Securing budget approval and negotiating contracts

Choice Factors

Things They’re Looking for in a Product Like Ours:

Ease of Use: Intuitive interface and easy onboarding process

Integration: Seamless integration with existing tools and systems

Scalability: Ability to grow with the company and handle increasing volumes of data and users

Support: Reliable customer support and resources for troubleshooting and optimization

Value: Competitive pricing and clear ROI

Innovation: Regular updates and new features that keep the platform ahead of industry trends

[mercyjuliet1512]

From Beginner to Pro: Dominate Automated Testing with Our Selenium Course

Welcome to our comprehensive Selenium course designed to help individuals from all backgrounds, whether novice or experienced, enhance their automated testing skills and become proficient in Selenium. In this article, we will delve into the world of Selenium, an open-source automated testing framework that has revolutionized software testing. With our course, we aim to empower aspiring professionals with the knowledge and techniques necessary to excel in the field of automated testing.

Why Choose Selenium?

Selenium offers a wide array of features and capabilities that make it the go-to choice for automated testing in the IT industry.

It allows testers to write test scripts in multiple programming languages, including Java, Python, C#, and more, ensuring flexibility and compatibility with various project requirements.

Selenium’s compatibility with different web browsers such as Chrome, Firefox, Safari, and Internet Explorer makes it a versatile choice for testing web applications.

The ability to leverage Selenium WebDriver, which provides a simple and powerful API, allows for seamless interaction with web elements, making automating tasks easier than ever before.

Selenium’s Key Components:

Selenium IDE:

Selenium Integrated Development Environment (IDE) is a Firefox plugin primarily used for recording and playing back test cases. It offers a user-friendly interface, allowing even non-programmers to create basic tests effortlessly.

Although Selenium IDE is a valuable tool for beginners, our course primarily focuses on Selenium WebDriver due to its advanced capabilities and wider scope.

Selenium WebDriver:

Selenium WebDriver is the most critical component of the Selenium framework. It provides a programming interface to interact with web elements and perform actions programmatically.

WebDriver’s functionality extends beyond just browser automation; it also enables testers to handle alerts, pop-ups, frames, and handle various other web application interactions.

Our Selenium course places significant emphasis on WebDriver, equipping learners with the skills to automate complex test scenarios efficiently.

Selenium Grid:

Selenium Grid empowers testers by allowing them to execute tests on multiple machines and browsers simultaneously, making it an essential component for testing scalability and cross-browser compatibility.

Through our Selenium course, you’ll gain a deep understanding of Selenium Grid and learn how to harness its capabilities effectively.

The Benefits of Our Selenium Course

Comprehensive Curriculum: Our course is designed to cover everything from the fundamentals of automated testing to advanced techniques in Selenium, ensuring learners receive a well-rounded education.

Hands-on Experience: Practical exercises and real-world examples are incorporated to provide learners with the opportunity to apply their knowledge in a realistic setting.

Expert Instruction: You’ll be guided by experienced instructors who have a profound understanding of Selenium and its application in the industry, ensuring you receive the best possible education.

Flexibility: Our course offers flexible learning options, allowing you to study at your own pace and convenience, ensuring a stress-free learning experience.

Industry Recognition: Completion of our Selenium course will provide you with a valuable certification recognized by employers worldwide, enhancing your career prospects within the IT industry.

Who Should Enroll?

Novice Testers: If you’re new to the world of automated testing and aspire to become proficient in Selenium, our course is designed specifically for you. We’ll lay a strong foundation and gradually guide you towards becoming a pro in Selenium automation.

Experienced Testers: Even if you already have experience in automated testing, our course will help you enhance your skills and keep up with the latest trends and best practices in Selenium.

IT Professionals: Individuals working in the IT industry, such as developers or quality assurance engineers, who want to broaden their skillset and optimize their testing processes, will greatly benefit from our Selenium course.

In conclusion, our Selenium course is a one-stop solution for individuals seeking to dominate automated testing and excel in their careers. With a comprehensive curriculum, hands-on experience, expert instruction, and industry recognition, you’ll be well-prepared to tackle any automated testing challenges that come your way. Make the smart choice and enroll in our Selenium course at ACTE Technologies today to unlock your full potential in the world of software testing.

[allaboutmarketing4you]

Kanban, Waterfall, and DevOps  are three different approaches to project management and software development. Here's an overview of each concept: 1. Kanban: Definition: Kanban is a visual management method for software development and knowledge work. It originated from manufacturing processes in Toyota and has been adapted for use in software development to improve efficiency and flow.

Key Concepts: Visualization: Work items are represented on a visual board, usually with columns such as "To Do," "In Progress," and "Done."

Work in Progress (WIP) Limits: Limits are set on the number of items allowed in each column to optimize flow and avoid bottlenecks.

Continuous Delivery: Focus on delivering work continuously without distinct iterations.

Advantages: Flexibility in responding to changing priorities.

Continuous delivery of value. Visual representation of work enhances transparency.

Use Case: Kanban is often suitable for teams with variable and unpredictable workloads, where tasks don't follow a fixed iteration cycle.

2. Waterfall: Definition: The Waterfall model is a traditional and sequential approach to software development. It follows a linear and rigid sequence of phases, with each phase building upon the outputs of the previous one.

Phases: Requirements: Define and document project requirements. Design: Create the system architecture and design. Implementation: Code the system based on the design. Testing: Conduct testing to identify and fix defects. Deployment: Deploy the completed system to users. Maintenance: Provide ongoing support and maintenance.

Advantages:

Clear structure and well-defined phases.

Documentation at each stage.

Predictable timelines and costs.

Disadvantages: Limited flexibility for changes after the project starts.

Late feedback on the final product.

Risk of customer dissatisfaction if initial requirements are misunderstood.

Use Case: Waterfall is suitable for projects with well-defined requirements and stable environments where changes are expected to be minimal.

3. DevOps: Definition: DevOps (Development and Operations) is a set of practices that aim to automate and improve the collaboration between software development and IT operations. The goal is to shorten the development lifecycle, deliver high-quality software, and foster a culture of continuous integration and delivery.

Key Practices: Continuous Integration (CI): Merge code changes frequently and automatically test them.

Continuous Delivery/Deployment (CD): Automate the release and deployment processes.

Collaboration: Promote collaboration and communication between development and operations teams.

Advantages: Faster delivery of software. Reduced manual errors through automation. Improved collaboration and communication.

Use Case: DevOps is suitable for organizations aiming to achieve faster and more reliable delivery of software through the automation of development, testing, and deployment processes.

#mktmarketing4you #distributionchannels #HoshinPlanning #Leanmethods #marketing #M4Y #lovemarketing #IPAM #ipammarketingschool #Kanban #ContingencyPlanning #virtual #volunteering #project #Management #Economy #ConsumptionBehavior #BrandManagement #ProductManagement #Logistics #Lifecycle #Brand #Neuromarketing #McKinseyMatrix #Breakevenanalysis #innovation #Facebook #icebergmodel #EdgarScheinsCultureModel #STARMethod #VRIO #7SFramework #gapanalysis #AIDAModel #SixLeadershipStyles #MintoPyramidPrinciple #StrategyDiamond #InternalRateofReturn #irr #BrandManagement #dripmodel #HoshinPlanning #XMatrix #backtobasics #BalancedScorecard #Product #ProductManagement #Logistics #Branding #freemium #businessmodel #business #4P #3C #BCG #SWOT #TOWS #EisenhowerMatrix #Study #marketingresearch #marketer #marketing manager #Painpoints #Pestel #ValueChain # VRIO #marketingmix We also left a video about Lean vs Agile vs Waterfall | What is Lean | Difference between Waterfall and Agile and that could help you. Later we will leave one about Kanban: