#fees to 'upgrade' existing switch 1 games
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I'm still hoping for a 3ds situation where the population refuses to upgrade en masse (plenty of new games still coming out on the switch 1, mario kart 8 deluxe still plays great and looks fantastic), forcing Nintendo to back down on prices like they did with the 3ds after its launch.
Slim hope I suppose.
conflicted on mario pricing because realistically video games have been dirt cheap compared to their cost to produce and the entertainment extracted from them but on the other paying more than €30 for something on the computer is patently ridiculous
#$80 for the *digital* edition#supposedly a physical cart will cost even more#and that's before the inevitable waves of paid dlc#even if I thought that price was reasonable#I literally cannot afford it#not on top of $500 for the console#another $100+ for a normal controller and the cheap webcam that half the new features revolve around#fees to 'upgrade' existing switch 1 games#even the tech demo has to be purchased separately#probable price increase on the online service#a few years ago you could have maybe gotten me to spend that much on video games#but the US government is deliberately plunging the world into the biggest economic crash since the great depression#aint nobody got cash for that
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With the Nintendo Switch 2 Direct out, I would like to hop into the discourse surrounding prices. For some reason. Apparently I hate myself today.
I loathe the argument that we paid more in the 90s for games than we do now, so we should suck it up and pay $80 for Mario Kart. Yes, it is true that gaming was more expensive in the 90s. I lived it, and couldn’t afford them with my baby sized wallet full of pennies I found on the ground.
But the thing is, in the 80s and 90s gaming was a lot more niche. A much smaller demographic. Do you know the lifetime sales of the original NES Zelda? The one that has existed since ‘86? Approximately 10 million copies in 39 years. And that was one of the more popular titles! What has Tears of the Kingdom sold? Approximately 21 million copies in just 2 years.
So yeah, you often paid $60-80 dollars in the 90s for SNES games, and $50+ for NES games in the 80s, which was a lot of money, well over $100 if you adjust for inflation. But as games sold more and the audience grew, the prices actually started trending downward to appeal to that wider audience. I remember new GameCube games coming out at $50. And we had stuff like Players Choice, where games would get a permanent massive discount. Then shortly after that the standard became $60 for about 20 years. Games weren’t niche anymore, and they stayed relatively cheap in the face of inflation compared to the 80s and 90s.
Now Nintendo just doesn’t do sales anymore. They never lower their prices. Nintendo Selects? The hell is that? They still charge full price for a Switch port of a game they originally released on the Wii U 4 years previous, that in itself is 7 years old now. If Nintendo brought back Players Choice/Nintendo Selects, I wouldn’t be too phased by the $80, I’m a patient gamer anyway, but it’s very unlikely they ever will.
I also am a PlayStation fan. I own a PS5. Do you wanna know how much I paid for God of War - Ragnarok(Ps5 edition) 2 years after release? $30, on sale, from Sony’s own website. Yet in 8 years, when the Switch 3 is coming out, we’ll still be paying $80 for the Mario Kart that was a launch title for the Switch 2.
This ain’t even touching on the price of the Switch 2 itself. The original Switch launched at $300, making the Switch 2 $150 dollars more than its predecessor. Or that game upgrades from switch 1 to 2 will cost money(PS5 does that too, but at least some of them are free.). Old Nintendo branded SD cards that worked on Switch 1 aren’t compatible with 2, and I’ve seen rumors that physical games will cost more than digital, but in the wrong way with digital being full price and physical having a $10 fee added on top of that. The friggin’ tech demo for the system is also being sold separately. I’m surprised Nintendo isn’t charging us to watch the Direct at this point, with how much they’re nickel and dimeing this release so far.
#nintendo#nintendo switch#nintendo switch 2#switch 2#nintendo direct#donkey kong#Mario kart world#mario kart#Nintendo charged me $80 for this rant
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Are Cloud-Based PBX Systems the Future of Business Telephony?
In today’s fast-paced and highly competitive business world, communication is everything. As technology evolves, traditional business phone systems are becoming outdated, and more companies are looking for flexible, scalable, and cost-effective alternatives. Cloud-based PBX systems have emerged as the go-to solution for modern business telephony—and they’re quickly reshaping the way companies communicate both internally and externally.
But are cloud-based PBX systems truly the future of business telephony? Let’s explore why they are becoming the preferred choice for companies worldwide, particularly for businesses in dynamic cities like Hyderabad.
What Are Cloud-Based PBX Systems?
A cloud-based PBX system is a phone system that operates over the internet, rather than using traditional on-premise hardware. Unlike conventional PBX systems that require costly physical equipment and maintenance, cloud-based PBX systems allow businesses to manage their communications via an online platform. This means you can handle calls, voicemails, call routing, IVR, and much more—all without the need for on-site hardware.
Key Advantages of Cloud-Based PBX Systems
1. Flexibility and Mobility One of the main reasons cloud-based PBX systems are becoming the future of business telephony is their flexibility. With the rise of remote work and hybrid business models, employees need to be able to access the phone system from anywhere. Cloud-based systems allow your team to stay connected, whether they're working from the office, home, or while traveling. This mobility is a game-changer for businesses that rely on seamless communication to drive success.
2. Scalability for Growth As businesses expand, their communication needs evolve. Cloud-based PBX systems provide the scalability that traditional phone systems cannot. Whether you’re adding new employees or opening new locations, scaling your phone system is as simple as upgrading your plan or adding new users. There's no need to worry about expensive infrastructure or complicated installations.
3. Cost Efficiency For businesses in Hyderabad and beyond, the cost savings provided by cloud-based PBX systems can be substantial. With no need for expensive hardware, maintenance, or physical lines, companies can enjoy reduced upfront costs and predictable monthly expenses. Plus, because many cloud PBX providers offer pay-per-use pricing, businesses only pay for what they need, making it a cost-effective solution for companies of all sizes.
4. Advanced Features Cloud-based PBX systems come equipped with a range of features that enhance productivity and customer experience. These include call forwarding, voicemail-to-email, call recording, advanced call analytics, and interactive voice response (IVR) systems. These features improve both internal communication and customer support, ensuring your business runs smoothly and professionally.
Why A1 Routes Is the Best Choice for Cloud-Based PBX Systems in Hyderabad
At A1 Routes, we specialize in providing businesses in Hyderabad with reliable, flexible, and cost-effective cloud-based PBX systems. Our tailored solutions ensure that your company has the tools to enhance communication, improve collaboration, and scale effectively.
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Conclusion
As businesses increasingly prioritize flexibility, scalability, and cost-efficiency, cloud-based PBX systems are quickly becoming the future of business telephony. Whether you're a startup in Hyderabad or an established enterprise, making the switch to a cloud-based system is an investment in your company’s growth and success.
#cloud pbx providers hyderabad#cloud pbx providers in hyderabad#cloud pbx providers in india#cloud pbx solutions#cloud-based pbx systems
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Personal walkthrough/how to play - Love and Producer EN (Mr Love Queen’s Choice)

Here’s my personal walkthrough/how to play, Love and Producer EN (Mr Love Queen’s Choice)
This is my first attempt to write a “How to Play” guide, so it’s a little messy and all over the place. I tried to make it sound connected and divide it into sections, but it could need some cleanup. It would be nice to add pictures to make this look less like a big block of text, but we’ll see. Maybe I’ll change it later...
I have played this since it launched in China back in 2017!
*Will/might update, but it’s kinda finished* <-- I realize some things feel “normal” to me, but might be confusing to others, so I’ll try to explain them step by step when I get the time!
CLICK HERE FOR MY DETAILED, COMPLETE GUIDE WITH PICTURES!
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Check out my other walkthroughs here
PLEASE DON’T STEAL, COPY OR POST ELSEWHERE.
THIS IS WHAT THE HOME SCREEN LOOKS LIKE WHEN YOU START. AS YOU PROGRESS, MORE THINGS WILL APPEAR:
Before I start, I would like to point out that although there are a lot of functions and things to do, it’s not as intimidating as it seems. It looks intimidating at first glance, but if you take your time instead of rush through the game, it will be easier. I would like to point out that the mechanics are very much like Love Nikki (another Chinese game also by Elex). It has almost all the same functions, plus a few extra. So if you already play Love Nikki (or played it before), then that will help a lot.
NOTE: After progressing to a certain point, you will unlock more features. That means, not everything is unlocked when you start, so it’s not too overwhelming.
HERE’S THE HOME SCREEN. I ADDED SOME TEXT/INFORMATION TO MAKE IT “EASIER” TO UNDERSTAND. I ALSO ADDED THINGS THAT DOES NOT YET EXIST IN THE ENGLISH VERSION (it’s only up to chapter 10)
CHARACTERS
First, what is the “point” of the game?
You (main character), 22 years old, takes over your fathers TV production company and you wish to produce amazing TV shows. It’s not doing well and the sponsor is pulling out. Along the way, you get the help from four men (love interests): a 28 years old CEO named Li Zeyan (Victor), a 24 years old police officer/agent named Bai Qi (Gavin), a 26 years old scientist named Xu Mo (Lucien), and a 22 years old idol named Zhou Qiluo (Kiro).
Ok, so even though the game is Chinese and released by the original Chinese company, the English version does not include the original Chinese voices! It’s dubbed into English. But once you start playing, you can download a Japanese voice pack? Makes no sense. So here’s a list of what the characters are named:
Li Zeyan - Victor - Zen Bai Qi - Gavin - Haku Xu Mo - Lucien - Shimon Zhou Qiluo - Kiro - Kira
CITY WALKS & DATES
In addition to the main story, you have “side stories” (kinda) for each guy. These happen by going on “City Walks” where you help people or do other types of missions. This will make the love interest like you more, and will result in more “Dates.” These “Dates” are dates/romantic scenarios with him. You need certain cards as well. NOTE: There are different types of “City X”, look further down the page.
SHOOTS
As for the main story, you have to do “Shoots”, as in you shoot episodes of your show. This is where “Karma” (cards) come in. You collect cards and other items to advance. You want to make successful TV shows, and getting good cards is the way to go. These are ranked as N (normal), NH, R (rare), SR (super rare), and SSR (the most rare and best). These cards can be evolved, star up, and lvl up. As for the story, you can go back and re-read/watch the story any time you want. See “Missions & Rewards” for more information.
COLLECTING KARMA (CARDS)
Cards, called Karma, are your units to do everything in the game. You use them to “fight” and progress throughout the story.
Collecting cards can be done through different ways, but the “easiest” way is by paying real money. I’m not saying you have to pay money! You can easily play the whole game for free. I’m just saying it’s nice to support things you love, right? You can also pay a monthly subscription fee, it’s $3,99 USD (30 yuan). Other than that you can get them through the gacha (Wish Tree), special events, or merging Shards together.
These cards has a lot of functions. You need to level them up to make them stronger. Every 10 lvl will give the chance to Star Up that card, giving it bonus stats. When reaching the cap, you can Evolve the card, increasing the lvl cap and changing the appearance of the card.
EXPERTS
Then there are “Experts” you can hire for your company to finish quests. You get these by either reading the main story or by exchanging “Medals” in the “Talent Market.” These can be upgraded with coins/gold (free in-game currency), and will up the score of your company, which is useful in “Shoots.”
MISSIONS & REWARDS
All “Shoots” and “Footage” will be rated with 1-3 crowns (3 being the best). You will always have the chance to re-do to get a better score, or all the crowns if you didn’t get them all on the first try. When you succeed one, also have a chance to receive special items. These also costs stamina (hearts) to do, which are replenished as time goes by. Doing one once costs 5 stamina. Also note that they got “Keywords” or “Strengths” on the description. Selecting Experts with those Keywords, or cards with those Strengths, will up your success. This will also give your cards exp. Rewards are items to star up cards.
ELITE MISSIONS
This will unlock after Chapter X (forgot which). This is just like the normal Shoots, except they’re harder and give “better” rewards. These rewards are items to evolve cards. Each has a limit of 3 per day. In terms of Love Nikki, “Elite” is the same as Princess Stage. These are more difficult but will give greater rewards. Each costs 8 stamina.
FOOTAGE
Footage is like Shoots and Elite. It has a cap of 10 but will regenerate one every hour. Each stage has a max of 3 and there are 6 parts so far. Doing these will give Shards as rewards.
MISCELLANEOUS
Sometimes you get “Shards” and when you have enough shards, you can combine them into a card. These Shards can be obtained when doing “Footage” or from the gacha. “Footage” has a limit of 3 per day. However you use Film, not Stamina, and that has a max of 10. It regenerates every hour.
After progressing to a certain point, you will unlock more features.
When reaching Chapter 3, you will be able to do “Training.” Once you finish training a Card, you receive rewards and lvl up. You can also Train your company stats.
SHARDS
Shards are given from “Footage” or from “Wish Tree” (gacha). You can combine them into a card (Karma) for gold (free in-game currency).
R card = 15k gold
SR card = 30k gold
SSR card = 60k gold
COMBINING SHARDS
When you have a certain number of shards, you can combine them into a card (Karma). Combining them costs Gold (free in-game currency). Here are the requirements:
R card - 30 shards - 15k gold
SR card - 50 shards - 30k gold
SSR card - 80 shards - 60 gold
PHONE
Then there’s the Phone. You can call, send messages, and post on social media or comment. Doing these things will increase intimacy with the love interests. Remember to check your phone often to see if there are new posts on social media or text messages. Phone calls will be notified. You do not have to be awake at specific times to receive these and you can open them whenever you want without them disappearing.
GACHA
The “Wishing Tree” is the gacha. There are two types of gachas, the “Gem Karma” and “Gold Karma.” The Gem one is free once every 48 hours and will cost Gems otherwise (Gems cost real money). The Gold one is free once every 24 hours and will cost Gold otherwise. Also, each time you do one, you will get “Heart Petal” (think of it as a shard) and when you have enough, you can combine them into a “Flower”, which can be exchanged for limited cards.
WHAT TO DO WITH CARDS YOU DON’T WANT
Sometimes you get more than one of a card, or you simply don’t care for it. When this happens, you can “shred” it. Basically, you can exchange it for Memory Stardust, which is used to Evolve cards. Just press the Karma Pass button (it’s yellow).
DAILY REWARDS/QUESTS
Achievements give you daily rewards for completing specific requirements daily.
Just like Love Nikki, you will also recieve free Stamina twice a day, at 12-14 and 18-20. This is either 30 or 60 Stamina! And like all mobile games, there are daily login rewards.
BOX OFFICE CONTEST
Lastly, there’s the “Box Office Contest” and “Achievement.” The “Box Office Contest” is like a PvP where you “fight” other players and receive medals. There are 5 free tries every day. The next day you will receive a gift depending on how high you ranked.
CITY NEWS
You need to finish ch X to unlock this (I forgot which). This is a minigame that depends on your 3 strongest cards (Karma). You pick 3 (they will be by default, so if you get stronger cards later, you need to switch them out manually), and they will give a combined score. When “News” pop up, you go to investigate and “help” people. You get 3 questions and you click one of three choices for each. This can be re-done unlimited times, so don’t worry if you answer wrong. Between each question you have to tap the screen as quick as possible (repeatedly, think of a gauge bar, where each tap will fill it). As you finish more and more of these “News”, you lvl up your detective? skill and receive items as you progress. As your level up in detective skill, you can unlock even more experts, get better rewards, and you can use more than just 3 cards.
CITY CRUISE
You need to finish ch X to unlock this (I forgot which).
EVENTS
Events happen often enough. In the beginning of English release, it might be slow, but it should pick up over time. During events, you can get free SR cards and maybe SSR cards if you’re lucky. Events vary in content and are done differently. Some can be limited Wish Tree cards, some can be collect items from doing Shoots, or from doing Strolls, etc. or other things. It really depends on the event.
EVOLVE
You need to finish ch X to unlock this (I forgot which).
In order to Evolve a card, you need a certain amount of items, Memory Stardust, and gold. Here are the amounts:
R card - 30k gold
SR card - 60K gold
SSR card - 120k gold
CITY WALK/STROLL
Your avatar walks around meeting the love interests and other citizens, helping people or having mini scenes with him. Helping people will increase his fondness of you (intimacy), which lets you go on dates more often. It also gives you bonus rewards and items. No need to rush with this, it refreshes once a week.
24 HR CHALLENGE
Challenge 24 other players around your lvl/strength. Each stage will give rewards. When clearing at least 12 stages, you can quick clear, meaning you can skip X number of stages but still get the rewards from these. Doing this will not weaken your cards either, making it possible to clear stages that were too hard. You can only Quick Clear a specific amount, at max it’s 16 stages or 18 stages (VIP). Any more than this you have to fight manually.
These battles are done by using 1-3 cards that are at least lvl 20. Look at the requirements (card strengths) to know what cards you should use. Doing these battles will “damage” your cards, meaning their strengths will decrease. When reaching 0 strength they will be 100% damaged and can no longer fight.
You can reset this once every day, doing so will put you back on Stage 1, and all rewards you didn’t claim will disappear.
VIP Supply (Monthly Subscription)
Pretty cheap, it costs the same as a cup of coffe. For $3,99 USD every month, you get this: - 30 gems every day, lasts 30 days. - double rewards on the login card - 20 max stamina increase - 50% extra exp - 300 gems instantly
BESIDE YOU/WHATEVER THEY RENAME IT IN ENGLISH
So far only chapter 1-10 are out in English, so this doesn’t exist yet.
PANDORA
So far only chapter 1-10 are out in English, so this doesn’t exist yet.
HOME
So far only chapter 1-10 are out in English, so this doesn’t exist yet.
LIMITED FOOTAGE
So far only chapter 1-10 are out in English, so this doesn’t exist yet.
“NEXT” SCREEN”
So far only chapter 1-10 are out in English, so this doesn’t exist yet.
Want to support the blog? Feel free to Become a Patron for as little as $1/month~ Or Buy me a coffee ~
Check out my other walkthroughs here
#otome#game#personal#walkthrough#how to#guide#mr love queen's choice#mr love queens choice#mr love#love and producer#elex#screenshot
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Prematurely Of Destiny 2
Hey, Street Go Is Area Free, Why Can't This?
It is a tower defense sport the place you've gotten to prevent zombies from attending to your house by planting different types vegetation to assault and destroy these foul invaders. A few of these invading cell varieties can differentiate into macrophages and dendritic cells in the kidney, and it was unknown whether or not some of the invaders develop into kidney-resident macrophages. It not makes video games for the Vita, it cannot launch some blockbuster title that politely forces nearly all of avid gamers to upgrade, breaking the exploit or workaround (if it may be stopped). You would possibly assume one share doesn't suggest much, but we can clearly tell the distinction in site analytics. We provide several different tiers of assist, which grant issues like cosmetic rewards on our boards, as well as entry to a Patreon-solely chat channel on our Discord server. Unique story continues: Additionally, quickly we may truly play Crisis Core on the Vita, and the original Ridge Racer PS One, as well as SNES, SNK and MegaDrive video games which can be freely available on pretty much every other handheld device. Your initial encounters in Escalation Protocol and Blind Well were stiff challenges.
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Exceptional Ideas For Constructing A Net Hosting Strategy
How do you know if you have the right web host for your web site? If you are not absolutely confident you have the correct host, this write-up is for you. It is packed total of net web hosting ideas that will help you figure out how to pick a very good host for your web site. Hold reading. Switch world wide web hosts if an outage lasts for more than a day. Even if the host points out why the server is down, the most likely reason is that the host did not make investments sufficient into back up programs as much as outages are anxious. Any genuinely expert internet hosts will have ensured that outages will be brief and rare. When picking a internet host, you need to make sure that you choose a single that has plenty of attributes for you to employ. Though the attributes of most hosts will be quite equivalent, they will vary in their bandwidth and disk space. If you are in require of a big amount of these two things, then you ought to make certain that you choose a web host that offers this. You ought to know that not all web web hosting services support Flash plug in. Using Flash on your site enables you to generate a a lot more interactive knowledge for your guests, for instance with films, video games and new design prospects. If you are not arranging on utilizing Flash, this is not a function you should be concerned about. The moment you begin looking at issues that you don't like with your world wide web hosting organization, you ought to be gin looking at other alternatives. zelf website maken does not always imply you are going to swap right then, but in case you want to, you will undoubtedly be nicely-prepared and prepared to transfer on. Just before picking a world wide web internet hosting service, check to see their bandwidth potential. This can be witnessed in terms of the quantity of information that appear into, or out of, your website. Depending on the plan you pick, you will normally be allotted a certain amount of bandwidth on a regular monthly basis. Massive organizations could require as significantly as 200 GB or scaled-down ones could get by with as small as 3 GB. Verify the availability, then pick your prepare appropriately. Before choosing a web host service provider, check to see how rapidly files can be uploaded or downloaded from their server. If this details is not readily accessible from them right, use a "web site velocity test" service who can operate a take a look at for you. Realize, nevertheless, that precision differs and can be distinct dependent on the time of working day. You need to try out to pick a net host that has his or her possess individual weblog. Hosts that have a site demonstrate that they have a correct enthusiasm for internet hosting and that they enjoy connecting with viewers. 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They must have at minimum one year's functioning heritage ahead of you take into account them. You want to ensure that they aren't going to go out of enterprise any time soon. You should look for genuine testimonials of a host before subscribing. You will uncover this sort of evaluations on message boards and by conversing with other webmasters. Any site post or showcased testimonials may well be composed by men and women functioning for the affiliate software of the host you are reading about. Do a whois search on your web hosting provider. Locate out when their website was designed and how a lot targeted traffic it generates. You ought to know that up to ninety five% of net web hosting providers do not endure a lot more than a 12 months. Decide on a services that has been about for several years and utilized by many website owners. The world wide web design on a internet internet hosting provider's web site is a swift and effortless sign of the good quality of the service provider. If the website is badly created, it can show a company that isn't really organizing on being all around for the prolonged haul, or will not have ample customers to justify having a professional-seeking web site. Basically transfer on to a diverse provider if their website is not up to expert expectations. Make sure when you are looking for a internet hosting company that they do frequent server backups on the web sites that they deal with. It is ideal if they do it weekly but some are much more recognized for carrying out it month-to-month. Either way you want to make sure that they are undertaking this so that you do not drop pertinent data if you do choose to indicator on with their business. Look into how prolonged a web hosting organization has been in company. The online organization is challenging, and while a new business is not essentially a negative option, it can be a risky 1. There is nothing worse than going to log into your site, only to locate it no more time exists. A organization that is knowledgeable and has been about for a couple of many years is a significantly far more trustworthy option. In addition to fees for support upgrades and cancellations, you must also find out whether or not there are any charges for support downgrades. Necessitating a support downgrade is not an unimaginable scenario. For instance, your website could experience short-term achievement that forces you to acquire a service up grade that may well be also costly to keep as soon as the good results fades. Be cautious of companies that supply cost-free service updates, but demand exorbitant costs for support downgrades. Now that you have go through these ideas, you need to have a far better concept of how to know whether or not you have excellent net internet hosting. Web internet hosting can be extremely critical for your website, so make confident you completely comprehend the ideas laid out below, and you are going to be able to uncover the proper internet host for you.
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Understand the overall game procedure for miners' behavior in Bitcoin halving
Many analysts believe that Bitcoin has a cheap limit because the production cost of Bitcoin miners has a break-even point. This statement is not accurate. In fact, as the cost of Bitcoin gets closer and closer to the production cost of miners, Bitcoin sell-offs tend to accelerate. Bitcoin prices have been facing selling pressure from miners. The supporting factors for the purchase price actually result from the surrender of miners and the net reduction of hash power around the Bitcoin network-that will be, favorable difficulty changes. We have to learn how to use game theory to analyze the actions of miners, which is extremely critical.
The cost of a miner to create Bitcoin is determined by its electricity bill, because for your miner, 95% of the operating expenses are power bills. Bitcoin needs to reach a certain price so that the Bitcoin revenue earned by miners can go beyond the electricity costs. The miners who is able to get the most affordable electricity price possess a substantial comparative advantage. We shall analyze it the following:
* Bitcoin network: Who are the marketplace participants and just how do they affect the price tag on Bitcoin? Dissecting all levels of the mining network
* How the next generation of mining machines will degree the game-so that miners with high electricity prices can still stay in the game.
* Break the misconception that "the break-even point of miners may be the lower limitation of Bitcoin's cost".
* The impact of the 2020 halving around the Bitcoin industry-three consecutive victories.
* Difficulty of mining: Satoshi Nakamoto's sophisticated network stability mechanism-understanding its gravity grip.
* How miners surrendered to accelerate Bitcoin's cost bottoming. There are three main forms of participants within the Bitcoin market:
* Investment funds: hedge funds, venture capital funds, family wealth administration along with other institutional investors. They almost totally follow a "lengthy only" technique and rarely short. They usually possess a long-term inclination to bullish, but if their values are tested, they have the capability to withdraw their jobs anytime and then keep.
* Hodlers: Long-term accumulators wanting to maximize Bitcoin holdings. Gold coin hoarders possess a long-term bullish inclination and are less sensitive to cost fluctuations than expense funds. Nevertheless, like investment funds, hoarders can withdraw almost all their jobs and leave anytime.
* Miner: The backbone of the Bitcoin network. Weighed against investment funds and coin hoarders, miners have a higher belief in Bitcoin. They have a long-term expense horizon. They spend money on assets with an extended existence cycle, which can neither be utilized for other purposes, nor can they become quickly recognized at fair marketplace value. For instance, ASIC miners possess a existence cycle of more than 3 years and will only be utilized to mine Sha-256 protocol coins (almost only Bitcoin). Bitcoin mining amenities have a existence cycle of more than 5 yrs and are usually renovated warehouses specifically designed for chilling mining machines. On average, it takes 18 months for miners to achieve a balance of obligations after investing funds in mining machines, facility design, and electricity expenses. Miners will be the primary driving power of selling strain on the Bitcoin network. All the recently issued bitcoins are usually gathered by them, plus they must market bitcoins to be able to fund the administrative centre and operating expenditures of their mining business. Around 54,000 new bitcoins are mined on a monthly basis due to selling pressure from miners. Let's assume that the deal cost of Bitcoin will be USD 10,000, that is equal to a monthly supply of USD 540 million of new Bitcoin released into the fingers of miners. Of the 54,000 bitcoins, miners must market a large portion to pay for electrical power. Miners with increased electricity prices must sell a more substantial percent of Bitcoin to pay for electricity. Therefore, a large area of the capital outflow around the Bitcoin network is usually powered by miners. The brand new bitcoins released are potential selling pressure Anatomy of the mining network level, the proper figure shows the distribution of miners' electrical power fees as well as the percent of hash power controlled by miners with each degree. The percent of hash power comes from the percent of bitcoin mining benefits received at each level
How does the next generation of mining machines level the field? Due to the launch of a new generation of mining machines, the dynamic connection before 8 months provides changed significantly. Bitmain's S17 Pro 50T uses 50% more energy than S9 13.5T, but generates 300% more hash power than the second option. Deploying one S17 Pro 50T is equivalent to the hash power of four S9 13.5T mining machines. The initial and second coating miners once held a large proportion of the network hash rate. For their low electricity prices, they did not have much motivation to upgrade to the next generation of mining machines. The older generation S9 13.5T uses a 16nm chip, as the S17 Pro 50T uses a 7nm chip. Innovations in chips possess made electricity less important, because each terahash consumes less electricity. The next generation of mining machines reduces the economic impact of high electricity prices. In contrast, the older generation of low-efficiency mining machines won't have much relative disadvantage if they're at low electricity prices. In the perspective of coating 1 and coating 2 miners, considering the percent of older mining machines nevertheless on the network, if you update mining equipment to obtain lower production expenses, there are possibilities for Bitcoin/balance sheet depletion The price isn't worthwhile. So long as the miners in other layers are still using older mining machines, the first and second levels it's still competitive even if they use older mining machines. Mining depends upon survivability and getting more competitive than peers. Because the miners from another to 8th flooring switch to a new generation of mining machines, in the future when their hash control is close to 100%, the first and second flooring will be pressured to up grade. Bitcoin halving is likely to be the fuse of the incident. So long as the price tag on electricity rises, if the Bitcoin reserve/balance sheet is consumed to obtain funds for your buy of next-generation mining machines, it will immediately become a bargain from the opportunity cost. As soon as May 2019, forward-thinking miners began to predict that due to the 2020 halving, S9 will face the risk of shutting down. As a result, before 8 months, coating 3-8 miners have actively came into the hardware up grade cycle and switched to next-generation mining machines, while coating 1 and coating 2 miners are still running their old generation S9. The upgrade of the next generation of mining machines has increased the hash rate of the network by 80%, and increased the proportion of the network hash rate represented by layers 3-8-diluting the first and second layers in the entire network The share of the hash rate.
As a result, environmentalists' predictions around the Bitcoin network were beaten. Many people forecast that as the Bitcoin network exceeds a certain hash rate, it'll cause excessive energy consumption. Nevertheless, as mining machines are becoming more efficient, the energy usage rate of network hashing has fell significantly. Understanding the behavior of Bitcoin miners The next analysis will describe how miners operating under different electricity prices will sell down the marketplace when their gains are usually squeezed, and after unprofitable miners shut down (effect of difficulty) The offering pressure caused is eased. We simulated the manners and choices of miners in various scenarios predicated on video game theory. These scenarios aren't to propose a certain target cost of Bitcoin, but to demonstrate the way the mining network will be impacted when Bitcoin reaches various price levels before and following the halving. In order to facilitate the simulation, we use a one average kWh price for several miners in the same "miner layer". Only by this simplification can we confirm the number of miners that are "shut down" at the purchase price threshold of each Bitcoin break-even point. This also leads to a waterfall to form once the miner shuts down, because it amplifies the next network difficulty adjusting and also magnifies the profit of the remaining miners. Because of these assumptions, this design creates a "phase diagram", which really helps to conceptualize the truth, but the actuality should be a smoother, more linear change. To become consistent, this analysis helps make the following configurations:
* Bitmain S17 represents the next generation of mining machines, and Bitmain's S9 represents the prior generation of mining machines. The next generation and the prior generation account for the percent of hashes in the complete network, currently 61.38% and 38.63%.
* Within each coating, the electricity cost of all miners is unified and in line with the typical kWh rate of all miners in that coating. Therefore, with this analysis, the break-even manufacturing costs of all miners at each degree are consistent. When the cost of Bitcoin drops below this aspect, all miners will shut down.
* During the analysis, no new miners joined the network.
* The proportion of S17 and S9 mining machines in each floor differs, in line with the distribution inside the following desk: The key reason why we have full confidence in these settings originates from the following points:
* Blockware Options, LLC is one of the largest Bitcoin mining device distributors in THE UNITED STATES. Our customers and partners mine in the following countries and areas: USA, Canada, Mexico, Venezuela, Paraguay, South Africa, Iceland, Sweden, Norway, United kingdom Columbia, Germany, Eastern Europe, Kazakhstan, Russia, UAE, Iran, Mongolia, Tiongkok, Japan and Australia. Our business scope is wide: customer bottom, strategic partners, business partners and systems, which account for a lot more than 20% of the total hash rate of the network.
* We are performing work meetings and peer reviews with the top mining swimming pools and the biggest ASIC manufacturers to gain insights into the percent of hash prices, electricity prices as well as the distribution of mining device versions in each region.
* We have visited a lot more than 30 megawatt mines inside Chengdu, China, as well as operations inside hydropower-rich areas inside northern NY State as well as the Pacific Northwest.
* Customers and partners inside China's Sichuan Province, Venezuela, Kazakhstan, West Texas, northern NY as well as the Pacific Northwest have electricity costs significantly less than 3 cents per kilowatt-hour, but most of them use the earlier generation of mining machines. They have little incentive to up grade to the next generation of mining machines, because the electrical power price is quite low, and the benefits of using more efficient mining machines aren't high, so there is absolutely no cause to upgrade to the next generation of mining machines due to the huge cost. When the cost of Bitcoin reaches $10,000: every layer of miners has healthy income When Bitcoin is investing at $10,000, every miner degree enjoys a wholesome profit margin, especially the S17 miner products. However, for your 8th flooring miners, the S9 mining device is close to the shutdown price. Even if Bitcoin reaches a high cost of US$10,000, the S9 mining device around the 8th coating still needs to market 96.3% of the Bitcoin it produces to protect electricity expenses. Based on the over scenario, all miners must market at the very least 39.12% of Bitcoin (equal to US$211,225,815) monthly to protect electricity expenses. Which means that new funds deployed by expense funds and coin hoarders must get to $211,225,815 monthly to keep up with the lawful currency expenditures required by miners for their operations. The offering pressure of miners will be continuous, as the new funds raised by investment funds and foreign currency holders are powered by marketplace sentiment and vary according to different levels of the marketplace cycle. When the cost of Bitcoin was at $7,500: "The break-even point of the miner may be the bottom line of the purchase price" is broken As the cost of Bitcoin fell, the income of miners were squeezed. As a result, they are pressured to sell a more substantial percent of mining benefits to pay for electricity (revenue is usually declining, while fees remain the same). Let's take a look at the miners operating S9 around the 6th, 7th, and 8th levels: Because the cost of Bitcoin techniques and breaks through the miners' break-even cost, the miners are actually operating baffled. They have to market all the bitcoin they mined, plus they also have to market their earlier bitcoin reserves to pay for the electricity costs. This has delivered to the market offering pressure beyond new mining coins-the opposite force of cost support. Understanding the difference between actual operating results and document talks. Many people believe that once the cost of Bitcoin gets to the break-even point, miners can directly shut down and they'll not operate baffled. This can be a significantly misunderstood idea. Contractual commitments and failed economic management often maintain miners operating baffled. This also causes miners to sell more cash than they have mined; depletes Bitcoin reserves and brings additional selling strain on the market:
* The miners have negotiated with the power company to attain a lower price electricity fee agreement, but the prerequisite for obtaining these electricity prices is to meet the least electricity usage threshold. Thus, some miners may find that even if mining reaches a loss during a particular period, they nevertheless have to continue mining to meet up the least usage requirements, in any other case they'll not be able to benefit from the predetermined long-term electrical power price. (When it's unprofitable) They cannot simply shut down for weekly or a 30 days to wait for Bitcoin to rebound.
* A lot of miners send their mining machines to hosting amenities. These escrow contracts lock miners at a set rate for one to two 2 years, that is, each mining device is charged a set monthly fee (dependant on the electricity cost). If a miner defaults around the payment, the guardianship facility can confiscate the miner. As a result, numerous miners will drill down for several weeks even if they are baffled, so as to avoid default and steer clear of the risk of losing expensive mining machines.
* The miner becomes a speculator. Miners may also be human, so mood swings are unavoidable. A lot of miners may make an effort to adopt a plan to sell a certain amount of Bitcoin on the proper period. Some miners may market when they get a block reward, while some might want to market weekly, monthly, or only market enough bitcoins to pay for electricity. Unfortunately, when Bitcoin increases, miners often become speculators, wishing to seize a wave of bull marketplace. We have propagated ideas with among the largest over-the-counter investing platforms within the crypto area. In September 2019, we discussed why some mining customers of over-the-counter investing platforms would deviate using their money out programs and thought we would hold rather than offering their mined bitcoins in July and August because they considered that bitcoins Will continue steadily to rise. Nevertheless, Bitcoin peaked in past due June, and these miners got to sell Bitcoin at lower prices in September and October. This situation provides accelerated the offering of bitcoins, because as well as the recently mined bitcoins, the money from bitcoin reserves provides caused additional offering pressure. In short: When the cost of Bitcoin is 10,000 USD, the total amount of Bitcoin mined on a monthly basis only needs to be sold 39.12% to protect the electrical power bill. Once Bitcoin drops to $7,500, the income of all miners will fall, as well as the S9 miners around the 6th, seventh and eighth floors can only operate baffled. As a result, the bitcoin mined on a monthly basis needs to market 53.18% of the total to protect the electricity bill. The explanation of the aforementioned figure on the road map of miners surrender is really as follows:
* Bitcoin is close to the break-even cost of a certain miner. The miner's profit margin was compacted, and he had to sell most of the bitcoin he mined. This caused greater selling pressure in the market.
* Bitcoin fell below the breakeven cost of a miner, in order that he can only operate inside a loss state.
* The miner must offer all the bitcoins he's got mined, and he's got to sell his bitcoin reserves to be able to cover the electricity costs. This has developed a selling strain on the marketplace other than new mining coins.
* This additional marketing pressure accelerated the Bitcoin sell-off and continued before miners operating baffled finally surrendered. They will clear their whole balance sheet and move bankrupt (it may take almost a year).
* After bankruptcy/surrender, these miners shut down the mining machines, which furthermore caused a decrease in the hash price of the complete network. This resulted in a favorable problems adjustment.
* With this particular difficulty adjustment, recently mined bitcoins are usually transferred from inefficient miners to making it through miners. The making it through miners have healthier income, which reduces the selling strain on the cost of Bitcoin, and also offers a healthier environment for the rise of Bitcoin. When Bitcoin cost reaches $7,500-just before the halving There are lots of inefficient, old-generation miners nevertheless mining Bitcoin (miners running S9 in layers 3-8). These miners have caused the largest selling pressure on Bitcoin because most of the cash they dig need to be sold to pay power bills. The miners working S9 at ranges 3-8 have the highest breakeven bitcoin cost. They represent pressure points in the current mining network that place downward pressure on Bitcoin prices. Bitcoin price with $5,000 - before the halving In the case that Bitcoin continues to fall to 5,000 USD, the S9 miners around the 6th, 7th and 8th floors will undoubtedly be forced to shut down. This has resulted in a favorable problems adjustment that will also enhance the break-even cost of all remaining miners. However, regardless of the benefits of problems changes, when Bitcoin reaches $5,000, the 4th and 5th layer miners operating S9 are still running baffled. The S9 miners around the 4th and 5th levels represent a new pressure point within the mining network, which makes the price tag on Bitcoin very vulnerable. These S9s will observe the aforementioned roadmap for miners to surrender: they'll begin to unfilled their Bitcoin reserves to protect the expense of electrical power, until each goes bankrupt and are pressured to shut down-continuing to improve the selling pressure of Bitcoin before the shutdown. Bitcoin price with $5,000 - after inefficient miners shut down After running baffled for a long period, the S9 around the 4th and 5th floors furthermore shut down. As a result, the remaining miners finally noticed the difficulty adjusting in their favor. The S9 shut down around the 4th and 5th coating accounts for 14.5% of the total network hash rate. Which means that following the shutdown, 14.5% of the new coins previously mined from the 4th and 5th coating S9 will undoubtedly be redistributed to the remaining miners. This redistribution will enhance the break-even price of the retained miners and decrease the selling pressure of Bitcoin because the profit margins of the retained miners will improve. The recently mined bitcoins are now accumulated within the fingers of strong fingers (more efficient miners). The minimum selling pressure from miners fell from 69.60% to 51.49%. When Bitcoin cost reaches $5,000 - following the halving When Bitcoin is halved and the purchase price reaches $5,000, the network will undergo a wholesome clean-up, and Bitcoin will undoubtedly be in the best position to attain a new high again (even if the price tag on Bitcoin reaches $8,000, it'll bring a substantial Clean up). The halving event in-may 2020 will reduce the benefits for miners by 50%. Mining revenue denominated in Bitcoin will lower by 50%. In order to stabilize the profit margin of mining, only when the price tag on Bitcoin increases, can the mining revenue denominated in USD received by miners stay unchanged. That is essential, because only then can miners finance their power bills. All miners working S9 with power bills exceeding 2.5 cents per kilowatt-hour (levels 2-8); and working S17 with power bills exceeding 6.5 cents (layers 7 and 8) are operating baffled. When they are usually forced to shut down, An extreme occasion of miner surrender will take place. When Bitcoin reaches $5,000-right after the halving-after inefficient miners shut down Satoshi Nakamoto's sophisticated network stability system: understand the gravity grip of mining difficulty around the profit margin of miners. If the Bitcoin cost remains at a minimal degree for 2-4 weeks following the halving, numerous miners operating baffled will undoubtedly be forced to shut down. After all of the miners operating baffled are shut down, the making it through miners will encounter huge profit margin release. We will see a short-term network chaos, as soon as the inefficient miners shut down, the difficulty adjusting will restore stability to the planet. Trouble: The Bitcoin protocol has a self-correction system that can stabilize the profit margin of the mining network to ensure that miners will get good enough incentives to continue to ensure the safety of the network. Miners will be the backbone and safety layer of the Bitcoin blockchain. The difficulty system ensures that efficient miners are inspired to believe their roles. That is probably one of the most underestimated and unidentified phenomena within the Bitcoin mining field. If the mining network is experiencing profit margin compression, minimal efficient miners will undoubtedly be eliminated coating by layer. Using the shutdown of inefficient miners, there are fewer hashes for timely block generation around the network, so it takes longer for your network to mine a block. If the network will not generate blocks within 10 minutes, a favorable problems adjustment will take place. The rewards which were initially acquired by shutting down miners are actually distributed to miners who remain on the network. Individuals think this can be a beneficial difficulty adjustment. This process will continue before profit rate results to normal, which is even very appealing for the remaining / most effective miners. Mining is a battle for success. The difficulty adjusting will reduce the effect of Bitcoin cost corrections on effectively operating miners. The shock before the breakthrough-three consecutive victories * Halving-the improvement of the supply part economy Many market individuals are speculating about the future of Bitcoin. What is certain is the fact that by mid-May, as the recently issued mining benefits are halved, the selling pressure of Bitcoin will undoubtedly be decreased by 50%. A 50% reduction in the supply-side issuance will reduce the supply of Bitcoin. According to the Bitcoin protocol code, this source has been slowly declining. This can be a beneficial catalyst for Bitcoin prices.
* The halving furthermore improves the demand-side economy and triggers beneficial sentiment Some economists may say that Bitcoin is worthless because it is currently too unstable to become an effective store of value; it is also too slow to be an effective transaction system. The maximalists of Bitcoin state that Bitcoin will be digital gold because of its scarcity. In the long run, it's the marketplace that determines the price tag on Bitcoin. Historically, when Bitcoin is heading towards a halving event, you will see a continuous upward/bull market cycle (several serious price corrections will occur along the way). Most marketplace participants possess a deep knowledge of this traditional trend. Some individuals believe that the halving has been reflected within the Bitcoin cost, but if you don't can confirm that nearly all market participants possess mobilized their money positions and reached the target cost, this can't be confirmed. Market participants possess different views, but most of them keep a certain amount of money position. Everyone understands which the halving time will create positive emotions around the demand side. This psychologically positive sentiment can make market participants anticipate and prepare to mobilize cash positions for upward momentum. Everyone understands about the earlier Bitcoin halving, and everyone skipped the sharp rise of Bitcoin at some point-this is excatly why Bitcoin has more "hoarders" than any asset. The hoarders did not want to be strike again and skipped a surge. This can be a market, and the marketplace is powered by human psychology. The psychology of Bitcoin marketplace participants, before the halving, is commonly bullish. This has spawned beneficial sentiment around the demand part of Bitcoin.
* Opportunistic environment: capitalization due to available debt After the Bitcoin network has experienced significant or sustained favorable difficulty adjustments, the chance of Bitcoin cost bottoming increases (). This is because the recently mined bitcoins are actually distributed to the most efficient and financially audio miners, and they're accumulated. The number of bitcoins acquired by maintained miners will be proportional to the number of bitcoins acquired by shutdown miners. This uncommon opportunity to make money permitted surviving miners to accumulate large amounts of Bitcoin. Many market individuals are quickly purchasing a new stimulus. Through centralized lending establishments and decentralized lending platforms, miners can use the mined bitcoins as guarantee in exchange for money or stable cash to obtain debt. Now, miners may also hold rather than sell bitcoins. Needless to say, they still have to bear power bills, guardianship contracts, purchase more mining machines, or further increase infrastructure. In short, this change provides reduced the offering pressure through the network, and we believe this is an important catalyst for your rise of Bitcoin prices. When more bitcoin is accumulated simply by strong players, it may be hoarded for a long period, which is equal to removing a certain amount of supply through the network. These experienced miners have seen miners surrender before, and their balance sheets likewise have solid Bitcoin counts. Many people choose to keep when they believe that the price tag on Bitcoin is low. For miners who keep a great deal of Bitcoin, getting debt in the market will undoubtedly be another tool for them to keep Bitcoin through the cost correction, which will reduce selling pressure and accelerate bottoming through the correction. Needless to say, this may furthermore become another stimulus for the Internet, and its outcomes deserve careful observation, because debt often leads to tragedy when accompanied by excessive speculation. Combining the aforementioned three forces, we are able to expect that with the rapid improvement of the supply-side and demand-side economies of Bitcoin prices, a strong multiplier effect will undoubtedly be produced. For this reason the halving could make bitcoin prices bullish. When Bitcoin rebounds to $7,500-right after the halving-how miners' capitulation accelerates bottoming After the miners shut down (surrender), the recently mined bitcoins are allocated to the most efficient miners, which will minimize the selling strain on the bitcoin market place because these miners are far above the break-even point. When the miner shuts down, the sale of bitcoin may cause some friction. Likewise, once the bitcoin increases, if the miner wants to restart the machine, there will also be some friction. A lot of miners might have been in arrears for many months of electrical power, custody or land lease fees. If indeed they do not pay out the funds for most weeks of arrears, they can not restart the system. This helps it be easier for the price tag on Bitcoin to go up. As the cost increases, just a small area of the recently mined Bitcoin needs to be sold to protect the expense of electrical power (the cost remains the same), because the making it through miners have healthy profit margins. Miners who've shut down cannot start their machines synchronously once the cost of Bitcoin increases. When prices drop, miners operating baffled cannot shut down immediately. The two are comparable frictions. When the Bitcoin cost rebounds after going through major troubles and adjustments, it generates a favorable environment for efficient miners who do not need to shut down, and they'll also get a larger portion of the cake. When Bitcoin cost rebounds to $10,000-right after the halving-how miners' capitulation accelerates cost bottoming Friction prevents low-efficiency miners from resuming their machines in time. As a result, the benefits for recently mined bitcoins are all obtained by efficient miners, and therefore, the minimum offering pressure from recently mined bitcoins proceeds to decrease. When the Bitcoin price gets to $10,000, the least proportion of offering pressure from miners drops to 23.33%. The next comparison illustrates well how healthy it is to completely clean up by detatching inefficient miners and reducing potential online selling pressure: The cycle repeats again: Bitcoin rises to $10,000-after the halving-rise after difficulty adjustment After the cost of Bitcoin has increased long sufficiently, the inefficient miners are finally in a position to reboot. This resulted in an unfavorable problems adjustment, as more miners contend for the same level of Bitcoin. This resulted in the least percentage of offering pressure from miners rising from 23.33% to 51.49%. This example is a good illustration of the gravity traction aftereffect of mining difficulty. Needless to say, what we observe may be the unfavorable problems adjustment caused by miners signing up for the network, which leads to compression of income. Difficulty adjustment helps to keep the mining network stable and also provides sufficient bonuses for keeping the security coating of Bitcoin. Over time, regardless of how the cost of Bitcoin fluctuates, strong and efficient miners even now have sufficient income to maintain profitability. Ultimately, the issue of mining will eliminate those miners with inefficient operations, but when the price tag on Bitcoin increases sharply for a while, even inefficient miners can appreciate healthy income. Many people fear so much halving. But in the event that you understand the psychology of miners and exactly how game concept drives people's actions, before and following the halving, then efficient miners should encouraged the halving. Miners with the most efficient mining machines (electricity costs significantly less than 6.3 cents per kWh) will encounter pain, but will survive. Bitcoin may naturally face marketing pressure from miners, which will depress the price tag on Bitcoin. After the halving, you merely need to invest less fiat foreign currency to offset the miners' offering pressure. As a result, by injecting sufficiently new legal foreign currency into the system, investment funds and coin hoarders could be more in a position to stabilize the downward pressure and attain long-term raises in Bitcoin prices.

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VOIP for Businesses: The Ultimate Guide to Cutting Costs and Improving Efficiency
In today’s fast-paced business world, companies are constantly looking for ways to reduce operational costs while boosting productivity. One of the most effective solutions to achieve both goals is adopting VOIP for businesses. Voice Over Internet Protocol (VOIP) has revolutionized how businesses handle communication by offering a cost-effective, flexible, and scalable alternative to traditional phone systems. At A1 Routes, we specialize in VOIP solutions tailored to businesses of all sizes. Based in Houston, TX, at the TC Energy Center, 700 Louisiana St, we help businesses streamline their communication processes while cutting costs and improving efficiency.
In this ultimate guide, we’ll explore how VOIP for businesses can help you save money, improve communication, and increase overall productivity.
1. Cutting Costs with VOIP for Businesses
One of the primary reasons businesses switch to VOIP is to cut costs. Traditional phone systems involve costly equipment, maintenance, and long-distance charges. VOIP, on the other hand, uses the internet to transmit calls, which significantly reduces these expenses. Here's how VOIP can help your business save money:
Lower Monthly Fees: VOIP providers typically offer lower monthly fees compared to traditional landline services. With a VOIP system, you pay for a subscription plan that is often far more affordable than paying for each line and long-distance call individually.
No Need for Expensive Hardware: With VOIP, there’s no need for bulky, expensive hardware. Many VOIP systems are software-based, which eliminates the need for physical phone lines and equipment.
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At A1 Routes, we offer flexible VOIP pricing plans that are designed to help you keep costs down while maintaining high-quality service.
2. Improving Efficiency with VOIP for Businesses
VOIP for businesses doesn’t just cut costs—it also improves operational efficiency. With a VOIP system, communication becomes faster, more reliable, and more integrated with your existing business processes. Here’s how VOIP can improve your business efficiency:
Unified Communication System: VOIP for businesses allows all forms of communication—voice calls, video calls, instant messaging, and more—to be managed on a single platform. This creates a more streamlined communication experience, making it easier for employees to collaborate and stay connected.
Remote Work Capabilities: One of the biggest advantages of VOIP is the ability to work remotely. Employees can make and receive calls, access voicemail, and communicate with colleagues from anywhere with an internet connection. This is especially beneficial for businesses that rely on remote teams or have employees who travel frequently.
Advanced Features: Many VOIP systems come with built-in features that improve efficiency, such as call forwarding, voicemail-to-email, automated attendants, and call analytics. These tools can help you manage communication more effectively, reduce downtime, and ensure that important calls are never missed.
Scalability: As your business grows, so do your communication needs. VOIP for businesses is highly scalable, allowing you to add new users, integrate new features, and expand your system without the need for major infrastructure upgrades. Whether you’re a small business or a large enterprise, VOIP can adapt to your evolving requirements.
At A1 Routes, we understand that every business is unique, and we work with you to design a VOIP system that suits your specific needs and enhances your business efficiency.
3. Improving Customer Service and Collaboration
Good communication is key to providing excellent customer service and fostering collaboration within your team. With VOIP for businesses, you can improve both:
Better Customer Experience: VOIP systems often include features such as automated attendants, call queuing, and interactive voice response (IVR) systems. These features make it easier for customers to reach the right department or individual, ensuring a smoother, more efficient experience.
Enhanced Collaboration: With VOIP, employees can easily collaborate using video conferencing, file sharing, and real-time messaging—all within the same platform. This increases teamwork and ensures everyone is on the same page, no matter where they’re located.
4. Why Choose A1 Routes for VOIP for Businesses?
At A1 Routes, we specialize in providing VOIP solutions that are designed to help businesses save money and improve efficiency. Located at the TC Energy Center in Houston, TX, we serve businesses across the United States with our high-quality, reliable VOIP services. Our systems are easy to set up, highly customizable, and backed by excellent customer support to ensure that your communication needs are always met.
5. Get Started Today
If you’re ready to take your business to the next level with VOIP, contact A1 Routes today. Our expert team will help you select the perfect VOIP solution tailored to your business's needs. Call us at 1-347-809-3866 or visit us at TC Energy Center, 700 Louisiana St, Houston, TX 77002, to get started. Let us help you cut costs and improve efficiency with our top-tier VOIP for businesses.
In a competitive business world, efficient communication is key to success. Embrace VOIP and take your business communication to new heights.
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The rise of subscription models in 2020? Here is a "operation guide" for the overall game to join the subscription mode
During the past two decades, the overall game industry has only had two business designs, the "try before buying" model that began in 2000 and the "absolve to play" model that emerged in 2010 2010. "Attempt before you get" premiered at the beginning of the 21st century. Big Fish Video games releases a game every day time that can be performed for the initial hour free of charge, allowing players to try it before selecting whether to get the complete game. This model has brought numerous female gamers to the gaming industry, especially older women. In the first 2010s, after download free + in-app purchase games dominated the Asian market, they began to get into the European and American areas. In this mode, the game is truly free, and more than 90% of players will not spend a cent. However, the real reason for free games is to allow the nearly all invested gamers to spend more cash to boost or accelerate their video gaming experience. Numerous top-up players will spend thousands or actually thousands of bucks on their favorite games. After free games, what will be the next model that will disrupt the gaming industry? Based on the development of other industries, subscription could become the next disruptive setting of the overall game industry. Developments inside other industries show that subscriptions could become the disruptive pressure. Amazon, the world's largest store, uses its premium subscription services to secure clients; Salesforce.com, one of the largest businesses in the enterprise software field, uses a subscription design, which puts the established rivals into problems; the world's second largest entertainment company Netflix uses subscriptions The design has gained present industry status; actually Disney is gambling its future on Disney Plus' subscription model. It is a switch inside people's attitudes that contributed to this change. Ten years ago, people would not purchase digital content material. For example, ten years ago, people would not pay for songs, but would buy a Dvd and blu-ray or CD. However now, people's attitudes possess changed. In accordance with Reuters, in the United States, the proportion of people aged 18-24 who purchase digital news has jumped from 4% in 2016 to 18% in 2017. So, are subscriptions equally effective inside the gaming business? First, many video gaming companies already are using subscription models. A post previously published by Google gave some information and functions about subscriptions. According to Google's blog post, the annual growth rate of global sport subscriptions is 70%. Secondly, the membership model has indeed played a role in the gaming industry. Google's post demonstrates game companies that use the subscription design have increased consumer retention by 20%. Finally, subscriptions offset the chance of creating and releasing brand-new games. The overall game joins the subscription service "Operation Guidebook"

Needless to say, the success of the subscription model depends upon the implementation. Just as a huge selection of game companies have failed to achieve success through free games, obtaining users a subscription successfully is equally difficult. Adding registration services to the game demands mastering the next 6 core concepts. 1. Subscription should be related to privileges The largest challenge for game companies is to provide users using what kind of subscription content. Virtual foreign currency? Do not. Effective subscription models provide a service that allows players to acquire privileges. In a casino game like "Legend of Bow and Arrow", it could gain a particular level or energy. The advantages of subscribing can also be special avatars or special in-game routines. In short, the main element is to allow players to obtain a privileged knowledge, not to allow players to acquire virtual currency or premium currency. 2. Keep it simple One of the core concepts of creating a successful product would be to ensure simplicity. In the event that you provide customers with way too many options, you might be overwhelmed and struggling to choose any of them. World of Warcraft has the very easy subscription design that emphasizes the value of long-term contracts without causing an enormous cognitive burden. If players have a variety of subscription options, including registration terms, monthly costs, revenue amounts, etc., they are likely never to choose. Therefore, the main element to subscription would be to make it possible for players to understand the value, choose between several plans, and decide whether to subscribe. 3. Be honest Among the reasons why subscriptions are usually difficult to be universally accepted is that some businesses deceive clients to register for subscriptions, and then it really is difficult to cancel. Preventing clients from leaving behind or deceiving them to subscribe isn't only unethical, but also bad for business development. Tezos One of the basic ideals ??created by subscriptions for companies is the connection with users. Top companies make use of subscriptions to improve their basic company, such as Amazon, Netflix, Spotify along with other large businesses reap the benefits of user subscriptions. So when you add membership content material to the overall game, let worth drive the product rather than deceiving customers never to cancel. 4. Build an ecological environment An effective subscription plan ought to be tied to the game itself. The more you let customers play the overall game, the increased the value of the registration. Battle Pass is usually a good example, players can get reduced experience from subscription. In addition, it creates a very powerful ecological band, and subscribed players can get more rewards for continuous participation in the overall game. 5. The gradual upgrade of registration value The evolution of revenue is another essential aspect in the success of membership plans. In accordance with Google, ��As gamers invest even more in the overall game, be it time, abilities, or some other IAPs, the advantages of subscription increase accordingly.�� Although AFK Arena is not a good example of a casino game that uses subscriptions as a monetization model, its mechanism allows players to improve their income in the game as their VIP level increases. 6. Subscription as an affirmation for large R players VIP reaches the core of almost any game's success. 60% to 90% of most free game revenue comes from the very best 1% or 2% of players. Thus, encouraging players to be VIPs and retaining them should be the focus of the overall game team.

Several product managers will avoid subscription plans because they are worried that when players can subscribe to VIP plans for a fixed amount, this can limit VIP spending inside the game. This concern leads to the first point of subscription design and style, that is privileges, not replacing present purchases. If somebody spends a lot of money on your game, don't make an effort to encourage them to invest another $5 or $10 membership fee every month. Instead, convert the registration into an affirmation of their VIP status. Give them a free subscription, and the goodwill worth will far surpass the short-term earnings produced by forcing VIPs to purchase subscriptions.
research study: Subscription assistance for "Legendary: Game of Heroes" "Legendary: Sport of Heroes" is a card elimination video game posted by N3TWORK Inc. in the usa. Gamers can cultivate their very own monsters and invite them to evolve continuously, thereby increasing the probability of winning the fight. The iOS version of the overall game has a total global income of US$2 million in October 2019, and typically the most popular country may be the United States. With regards to subscription solutions, "Legendary: Game of Heroes" did a great job. . VIP privileges. There exists a store specifically for VIP gamers in the game, where players can buy items that they might otherwise have to perform multiple steps to purchase. Players can shift openly in the overall game without viewing movie ads. After experiencing the game membership, the ball player cannot imagine how exactly to play the game without a registration. . Get content in advance. VIP gamers who subscribe inside a certain time period will get tokens, permitting them to start battling with higher-degree bosses before some other players. . Lifetime rewards. In addition to daily rewards, VIPs may also receive lifetime rewards. Lifetime rewards should be more important than daily rewards. . Increase the worth of in-app buys. Users will acquire loyalty or mileage points for every purchase. The more factors a player gets, the bigger the VIP level, the better the every day and lifetime rewards. . Create predictability for players. Set items that subscribers can do every day, such as for example daily benefits they can expect. This can ultimately provide players with rewards and fortify the above points. . Allow non-clients to furthermore accumulate life time tokens. In "Legendary", non-subscribers have also founded their VIP degree. Higher VIP amounts provide better value; therefore, if they reach a high enough VIP level, it is apparent that they can convert into subscribers in the next step. . VIP unique customer service. Compiled from "Here's How Subscriptions Will Disrupt the Games Industry". (Author: xiaohan) Recommended reading Apple company and Disney are usually stirring up the web video subscription market in the centre East. App Annie predicts that subscription services will grow quickly in 2020. App Annie 2020 5 major developments in the mobile business predict the rise of in-game subscription models. Through the membership subscription model, this company has taken 1 product from the iOS best-selling list in the United States 500 is pushed to the 99th place. The global membership market will exceed 500 billion U.S. dollars in 2023. Subscription services are becoming a fresh mainstream consumption design. Business cooperation Zheng Xusheng | Line�G18558713545 Overseas cooperation Hao Yijun | Series: 18513119881 Long press the picture to scan the code Sign up for the Beluga community

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Soda Dungeon 2 Cheats
Soda Dungeon 2 Guide
Soda Dungeon 2 manual has been released. Additionally, whilst he reaches segment 2, you simplest need to worry about aoe recovery after that. Always placed enemy: has essence -> ransack on the pinnacle of your script. Literally doubles your essence income. Also, use the hunt characteristic. Some bosses gets you caught, so seek and see what others did to kill them. Lots of information about boss techniques, birthday celebration comp, scripts, etc all inside the seek feature. I might want to know more about crew compositions for one-of-a-kind conditions (eg. Visit settings > manage programs > choose app > permissions > furnish permission - open "data" forder and locate your packpage name recreation you need to kepp account (example: com.tencent.ig). 4. back to file supervisor, unrename your packpage you renamed in step 2 ( examination : "com.tencent.ig.keepdata" -> rename it to "com.tencent.ig"). Soda Dungeon 2 is a sequel to a fab position-gambling undertaking with an vintage-college performance, a a laugh function, lots of humor and thrilling gameplay. The principle man or woman still has a tavern in which they put together and serve a fantastic drink that captured the hearts and flavor buds of all brave warriors combating evil. With its near-perfect development system and bite-sized gameplay, no longer to mention likely the maximum fair free to play fee model we would ever seen, soda dungeon changed into a perfect little slice of fun for cellular and we loved it in our unique evaluate from lower back while it released. There were some of pleasant content updates to the game on the grounds that then too, but what fanatics simply had been wanting to recognise is when can we ultimately get our arms on Soda Dungeon 2? Naturally, this antagonist of this tale has locked away all manners of riches, loot, and different sweets deep in the bowels of his citadel. Of route, getting a preserve all this treasure could be no clean feat when you consider that it's miles guarded with the aid of a by no means-ending collection of monsters, undead soldiers, and traps. Players will lease different soda-addicted squaddies that hold out inside the tavern and ship them out to have a tendency to some missions, even whilst they're afk. Then, the loot that changed into garnered can then be used to accumulate a custom; town, taverna, and extra effective individuals for the birthday party. The overall tale in soda dungeon 1 become fairly ordinary, you may shuffle the bosses in any order and it would not honestly have an effect on the end result. Soda Dungeon 2 has at least a touch thread of consistency, a tiny bit of person development. You have interaction with the townspeople a bit greater, sometimes the bosses send you letters in the mail, and many others. Don't set your expectancies too excessive, soda dungeon changed into by no means intended to have a deep tale. However..! I personally enjoy the little world we made for the brand new recreation greater than the original. In case you are transferring from one platform to another (ios to steam as an instance), you want to get a one time switch code on the first device and then load it on some other. If you are moving between specific gadgets at the equal platform it is better to use google force (for android gadgets) or sd server alternative. To begin with, make certain you've got enough hp to continue to exist. If you are demise you would possibly want to degree your hp relic a touch bit extra. Soda dungeon is a turn-based totally dungeon crawler where you recruit a team of adventurers to raid dungeons on your behalf. With the loot they locate you will increase your metropolis, attract higher heroes, and find out just how deep the dungeon-hole goes. Experiment with self assurance - blend and match training, try out masses of gear, and ship them off to combat. But fear now not, all of us comes domestic secure with all your tough-earned loot. Defeat is simply part of the sport 🙂 loose and truthful - everything may be earned with in-game forex. You need to do your high-quality to take gain of this selection most of the time so that you can pass even similarly to gather more cash, unencumber greater objects, and take gain of the random chests and deform gates you come across. • occasionally it is really worth beginning your party from the first actual ground of a dungeon a couple of times for the duration of a whole play consultation - that way, you can farm an entire bunch of greater cash on your everlasting tavern upgrades before you head off to the subsequent size. And maximum of all, preserve that ad Gold enhance option on at all times. • as you whole various dungeon runs, you will rack up the cash needed to make some important purchases back at your own home base. You can additionally accumulate cash just via gathering them from your free refill. As some distance as what enhancements you should prioritize over others, you need to make sure you purchase the following objects earlier than you head into the next measurement - a couple of stools, a couple of tables, the bed, and a few kitchens. Soda Dungeon 2 - sequel to the a success rpg on fable subject matters, in which the participant will once again manage the moves of the mercenary characters sitting within the tavern. Within the story the lord of darkness seized all valuable artifacts and for that reason carry the arena to the threshold of destruction. To defeat him you need to lease brave heroes, who will visit risky campaigns. At that time, because the characters will fight monsters and earn treasure and loot, the gamer has to control its institution. This time round, you could assume large, trickier bosses than ever before, even though the middle motion is said to stay very approachable. "the thing i am maximum excited (and additionally anxious) for is seeing the reaction from lovers of the first sport," said shawn tanner, lead programmer on Soda Dungeon 2. "gameplay is prime, and i understand if the returning players approve then we did it proper." The ones looking for a few accurate-humoured dungeon crawling action will discover Soda Dungeon 2 available for download now as a free-to-play game from over at the app save, google play, and steam. The use of this selection primarily acts as a sport reset that places all your soda purchases/warrior unlocks again to its initial nation. • earlier than you head off to the following size, pour all your leftover coins into trying to buy new tavern enhancements when you consider that they stick round during every new dimension run. You may need to move into a new dimension with one essential tavern upgrade or before you take on the challenge of a new dimension's dungeon. Keep in mind that enemies get even stronger after every 100 floors are completed within a new dimension.
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THE TOP 10 REASONS WHY SMBs SHOULD INVEST IN THE CLOUD

Small to medium-sized businesses (SMBs) are lagging behind their enterprise counterparts when it comes to cloud adoption. With the new year (and new decade) fast underway, a recent Microsoft study showed that more than 96% of enterprises are using the cloud, compared to only 78% for SMBs. And while the use of cloud-based productivity apps like Office 365 has steadily grown among these smaller companies, their continued reliance on legacy software in key business applications such as ERP or accounting is impeding them from competing effectively with today’s top players. Given this situation, moving to the cloud should be an obvious priority for SMBs, but many myths and misconceptions still exist regarding the benefits of cloud technology. Below are the ten most crucial and game-changing benefits that SMBs have reported after investing in cloud solutions. 1 - Greater profit and ROI Simply put, companies that move to the cloud make more money. And not by a small percentage, either. SMBs that invest in the cloud report up to 25% growth in revenue and up to 2x the profits over those who don’t. Embracing the cloud is simply a better path to faster growth. Additionally, cloud deployments provide a greater return on investment (ROI) than traditional on-premises software projects, especially in ERP and CRM. For example, Nucleus Research determined that companies that use Microsoft Dynamics 365 see a return of $16.97 for every $1 spent. That’s well above the average for on-premise ERP and CRM applications. 2 - Lower costs and CapEx Cloud subscription models eliminate up-front capital expenditures (CapEx) like the high cost of hardware and software licenses for projects like ERP software implementations. They also eliminate server and infrastructure setup, update, and maintenance fees—not to mention the resources saved on software upgrades, energy costs, and underutilized computing resources 3 - Unparalleled business flexibility Cloud software allows small businesses to remain always-on regardless of location. In today’s mobile and cloud-first world, the ability to be productive on any phone, tablet, or laptop provides the flexibility required to quickly adapt to changing information and business needs. This means more agile operations and happier customers 4 - Faster IT innovation The hassle and cost of routine IT maintenance tasks can be effectively offloaded to the cloud, enabling IT resources to focus on more strategic tasks like addressing problems, improving user experiences, fostering user adoption and best practices, and getting more value out of systems and processes 5 - Seamless, automatic software updates With cloud computing, all software updates are handled automatically, so critical systems always have the latest functionality and security features. This effectively ensures that all the benefits of a vendor's ongoing R&D nvestments are transferred to their customer's business, without that business having to dedicate any time or additional resources 6 - Cost-effective scalability SMBs need increased flexibility to grow and scale without hassle. With the cloud, as an SMB adds users, generates more transactions, or adds more data, services dynamically scale to manage the workload. This eliminates the need to pay for more hardware or maintenance to support business growth. As a bonus, SMBs only use the energy they need for their cloud apps. Since servers aren’t running idle waiting to be utilized, operations become more energy efficient, reducing the carbon footprint of the business. 7 - Improved collaboration and productivity Digital, cloud-based workspaces offer the opportunity to collaborate more effectively and remove data silos to enable greater employee productivity. Additionally, cloud-based office productivity suites and all-in-one business management solutions possess integration capabilities that simply can’t be matched by on-premises software. Cloud computing also allows teams to be productive, regardless of their location. This enables businesses to offer flexible working arrangements that create a healthier work/life balance and happier employees without sacrificing productivity. 8 - Seamless software integration Cloud applications are typically compatible with Application Programming Interfaces (APIs) that simplify integration, while automation tools like Microsoft Flow facilitate stitching them together without any custom code. Data and systems can be connected like never before, resulting in new levels of speed and efficiency. 9 - Superior security and data protection Small businesses are the most common victims of security breaches. In a recent study by ComScore, over 40% of small businesses were worried about data security before moving to the cloud. After making the switch, 94% of businesses reported security benefits they had been unable to achieve with their previous on-premises resources. Furthermore, physical hardware protection has always been a challenge for SMBs. Laptops get lost or stolen all the time. In addition to the replacement costs, there is the even greater cost of losing important or sensitive data. When storing and backing up data in the cloud, however, data is available and protected regardless of what happens to personal devices. 10 - Increased competitiveness Moving to the cloud gives SMBs access to enterprise-class technologies that were previously only available to the industry’s top players. With the cloud, any business can run on the exact same systems used by the largest, most sophisticated companies in the world, enabling them to innovate and act faster than competitors that manage on-premises legacy systems. In conclusion, with cloud software now available that is purpose-built for SMBs to run their sales, marketing, service, accounting, operations, supply chain, and project management activities—all from a single, connected solution infused with AI and advanced analytics—there’s never been a better time for small and medium-sized businesses to make the move to the cloud. Connect with our cloud expert for any query or requirement at - [email protected] Read the full article
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Can Salesforce Keep Growing? Five Possibilities for Marc Benioff

Editor’s note: This article was contributed to Cloud Wars by Jiri Kram, a solution architect who studied Fintech at MIT and specializes in cloud computing and blockchain. He is a highly respected commentator on LinkedIn, where he originally published this piece on May 6. This article marks Jiri’s third appearance on Cloud Wars; you can see his first two Cloud Wars articles here and here. While Jiri is a good friend of Cloud Wars, the views expressed are his, and do not necessarily reflect the views of Cloud Wars. In particular, I think there is almost no chance that Jiri’s idea of Keith Block returning to Oracle or going to Microsoft will come to pass, and I think there’s an equally tiny likelihood for Jiri’s idea that Thomas Kurian will have Google Cloud develop a database designed to compete with Oracle’s. But multiple views make for interesting debates, so with those qualifiers made, we invite you to enjoy this latest set of provocative ideas from Jiri Kram. Can Salesforce keep growing despite the crisis? That’s a billion-dollar question. And it doesn’t have a straightforward answer. Salesforce has enjoyed so far 35% growth, and the future looks rosy. Can this trend sustain in an environment when IaaS is outgrowing any other cloud category? And how do the Cloud Wars between AWS / Microsoft / Google / Oracle affect Salesforce? Let’s dive in and see what challenges and strategic options Marc Benioff is facing. Will Salesforce say sayonara to Oracle? In 3 years, it will be exactly ten years after Salesforce signed a deal with Oracle. Ever since then, there were various attempts to test if Salesforce can run without Oracle database foundation. These attempts led in creation and acquisition of many new services Einstein, MuleSoft, Commerce Cloud, Marketing Cloud, Pardot, Quip, Heroku that wasn’t built on top of Oracle. Thus, creating a situation when 50% of Salesforce (Sales Cloud, Service Cloud, Force Platform) runs still use Oracle database and java, while the rest use mix of AWS and Azure. The only question is if Salesforce will manage to migrate schema to other databases. Let’s explore Salesforce’s options Stay on Oracle and migrate to Oracle Autonomous Database Migrate Oracle databases to AWS RDS for Oracle Migrate Oracle databases to AWS Aurora or AWS Postgres Create a hybrid deployment use AWS RDS for Oracle for some workloads and move to AWS Aurora, DynamoDB or Postgres Deal with Thomas Kurian 1. Staying on Oracle and migrate to Oracle Autonomous Database This option is possible, due to Keith Block’s departure from Salesforce. If Oracle hires Mr. Block, he would be able to close the deal with Marc Benioff for extending or expanding the Oracle contract. Although it may sound to many unrealistic, technically, this option is the lowest risk for Salesforce. Problem with Oracle database foundation of Salesforce is a simple fact. Beyond core products like Sales Cloud, Service Cloud and Force Platform, there is also AppExchange that contains around 3,500 applications from many vendors. Given all these applications uses in some way shape or form Oracle technologies (schema = objects, fields; security model = profiles, roles, permission sets, OWD; logic = apex / oracle application express; UI = visualforce / oracle JSP). Migrating all of those to some other platform might be very risky, so if Keith Block ends up at Oracle, then it is likely he would attempt this deal.
2. Migrate Oracle databases to AWS RDS for Oracle This option is also very tempting because Salesforce already has experience with this setting. For example, the Canadian data centre is running on AWS and therefore, it’s likely that Salesforce would be able to deliver Oracle-based schema they are using AWS RDS (Relational Databases Service) for Oracle. Given that AWS now supports all versions of Oracle database including 19c, which was the last version before starts delivering Autonomous Database, RDS should be sufficient for Salesforce purpose. Why? Salesforce licensing deal with Oracle signed in 2012 contained ten years deal but without Oracle Autonomous Database, which didn’t exist by then. AWS RDS now supports all major version 11g, 12c, 18c and 19c so it’s possible this could be sufficient for Salesforce. It’s also relatively safe move, as there is no major change, the primary impact is data centre is operated by AWS and not by Salesforce team, so all maintenance like patching, upgrading, scaling and so of the database wouldn’t need to be done by Salesforce team. This could both reduce Salesforce’s operating cost and help them innovate faster because they would benefit from any development on the AWS side.

3. Migrate Oracle databases to AWS Aurora or AWS Postgres Similar to the previous scenario, here Salesforce would be using AWS RDS but instead running licensed Oracle databases. They would start using either AWS own relational database Aurora or Postgres, which Salesforce already uses in Heroku. My guess is that Salesforce is more likely to use Aurora, because Amazon uses this relational database themselves for the most challenging workloads, which previously ran on Oracle. Aurora, unlike using RDS with Oracle, would also come with the benefit of single cost per database. In case Salesforce would be using RDS for Oracle, here cost of such infrastructure would also be influenced by license cost from Oracle. If Oracle would increase maintenance or any other fees for running Oracle outside of Oracle approved infrastructure (see “Oracle license audit”), you can quickly see that running Oracle on AWS might come with some challenges to consider. So if Salesforce’s Oracle workloads would be migrated to AWS Aurora, then Salesforce would gain an advantage in controlling the cost of the database. If this is done successfully, Salesforce would be able to reduce own cost while price same and thus increasing margin and attractiveness for investors. The only problem is the migration of AppExchange. It’s possible to imagine the migration of core Oracle-based services like Sales Cloud and Service Cloud. But the migration of Force Platform, which has many millions of apps build on top of it and is bundled to commercial offers via AppExchange, might not be so smooth.
4. Create a hybrid deployment use AWS RDS for Oracle for some workloads and move to AWS Aurora, DynamoDB or Postgres I believe that the Salesforce engineering team will opt for this. The reason is straightforward. Unlike the big bang approach (e.g. let’s take everything and migrate to Aurora), in this scenario, moving off Oracle is phased. Salesforce would likely split migration as follows: 1) workloads that require a relational database, 2) workloads that can use NoSQL database, 3) workloads that are currently in a relational database but doesn’t need to database. Then they would differentiate further: 1) workloads that require a relational database but are using capabilities that can be recreated in Aurora, 2) workloads that are bind to other Oracle technologies and that are not easy to replicate in Aurora. After that hybrid deployment would be stood up; 1) Oracle workloads are first migrated to AWS RDS for Oracle, 2) After that some Oracle workloads are migrated to Aurora some stay on Oracle, 3) Workloads migrated to Aurora are tested and if there is no technical issue, it will start to run in parallel, means APIs will be slowly transition from Oracle RDS to Aurora, 4) If transition to Aurora is successful, RDS Oracle instances will be stopped and kept as backup, 5) Meanwhile workloads that could be converted to NoSQL will be switched to DynamoDB and run in parallel with those in RDS, 6) When conversation is successful DynamoDB will be replacing in selected API connectivity to previous RDS, 7) When transition from RDS to Dynamo is completed then RDS is stopped and kept as backup, 8) Some feature programmed in Java and PL SQL as workarounds on older versions of Oracle database could be developed externally for example using AWS Lambda functions, 9) Same as with RDS new Lambda functions replacing previous code for Oracle will be tested and run in parallel with Oracle, 10) After its clear Lambda functions can replace custom development done in Java for Oracle, then Lambda will start to replace Oracle in APIs, ultimately replacing it. Yes, this will be a long and complicated journey, but many other AWS customers did it, and so it’s technically possible. Once again, however, the main problem is the logistics around AppExchange as the transition from Oracle to AWS can’t impact a running application. Imagine the scenario when Vlocity, Veeva, Apttus, FinancialForce, nCino, ServiceMax and other ISV applications would have any piece of code pointing to Oracle and thus leading to stop instances.
5. Deal with Thomas Kurian This option is improbable, but it’s not impossible. Thomas Kurian came from Oracle, and his primary goal is to replace Oracle. To do this, he will have to beat Oracle at its own game – database. Google currently doesn’t have a database that could be equal to Oracle or AWS Aurora. So it’s likely Kurian will develop a brand new database with his strategic hires from Oracle and will challenge Larry Ellison in the market. Having Salesforce as a reference would be not just a big boost for Google capabilities, but also a highly strategic message. Kurian would steal the most critical SaaS application in the world running on Oracle. And of course, Google sales are full of ex-Oracle people that would use this to visit every single strategic Oracle client and offer them alternative to both AWS Aurora and Oracle. Thomas Kurian is brilliant, and he loves winning. Challenging Larry in his own game could be too tempting for Thomas not to think about. For Google, there might also be another thing in play: many top Salesforce dealmakers were hired by Google, and so there is a direct link between both companies. Besides, Google can buy Salesforce in case they would feel Amazon would consider it. And, let’s not forget Keith Block can join any of players mention above Oracle (to make a deal with Salesforce), AWS (to make a deal with Salesforce to fight Oracle) or Google (to help Thomas Kurian making a deal with Salesforce to challenge AWS and Oracle). One more thing… Some say Keith Block could join Microsoft and, thus, would be the one controlling Salesforce on infrastructure level could be Azure. Impossible? Do you remember Marketing Cloud already runs on Azure? Back to you, Marc and Keith. RECOMMENDED READING Jiri’s first Cloud Wars article: To Combat COVID-19, a Retail App Becomes a ‘Smart Quarantine’ Solution Jiri’s second Cloud wars article: The 10 Most-Valuable Industries in the Wake of COVID-19 Can Larry Ellison Turn Zoom & Autonomous DB into Big-Time Oracle Cloud Revenue? Q1 Cloud Revenue Roundup: Microsoft, AWS and Google Total $26.3 Billion How Bill McDermott’s Magic Touch Has Made ServiceNow a Cloud Superstar Microsoft CEO Satya Nadella: 10 Thoughts on the Post-COVID-19 World Microsoft & Amazon Lead Top 5 Beyond $150 Billion in Cloud Revenue in 2020 Google Outpaces Microsoft, Amazon in Cloud-Revenue Growth at 52% Zoom Picks Oracle for Cloud Infrastructure; Larry Ellison’s First YouTube Video Subscribe to the Cloud Wars Newsletter for in-depth analysis of the major cloud vendors from the perspective of business customers. It’s free, it’s exclusive and it’s great! The post Can Salesforce Keep Growing? Five Possibilities for Marc Benioff appeared first on . https://cloudwars.co/salesforce/can-salesforce-keep-growing-five-possibilities-marc-benioff/ -- Link of source Read the full article
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Annotated edition, Week in Ethereum News March 29 issue
This annotated version is brought to you by The Cure’s “The Head on the Door” album, playing over my headphones right now in a vain attempt to avoid the work-from-home-with-kids maelstrom.
Listening to an album helps me mark the time and stay focused when I’m doing something relatively unstructured like newsletter commentary. It’s somewhat unclear to me who I’m writing this for, but people seem to appreciate more context for the firehose of information, so I try to provide some.
I’ve occasionally read newsletters for other blockchains and I’m always impressed by how little I understand. I have no context for what X, Y, and Z mean. Yet there’s still usually something there that I pick up that is worthwhile enough that makes it worth the click and skim.
Here’s the most clicked for the week. The eternal caveat exists that people click things in the newsletter that they haven’t read
The annotated roadmap was the top click by a large amount.
Eth1
Geth v1.9.11’s eth/65 data propagation has reduced bandwidth 75%
Nethermind v1.7.12 has eth/65 support
Notes from the latest stateless call
Guillaume Ballet on why we switch from hex to binary and how the overlay tree works
Evaluating the proposals to reduce witness size
Eth on ARM updated images to run full nodes on Raspberry Pis: Geth, Nethermind, Parity, Besu.
Bitcoiners would tell you that it’s impossible to run a full Eth node, but you can actually run one on a Raspberry Pi 4.
Ethereum has always had “being honest about our problems” as a core value, so it’s amusing that Bitcoiners never do the work to figure out what the actual problems are. Right now Geth is the vast majority of nodes, because they keep doing incredible work improving their client - or in this case, networking for all of Ethereum.
The client formerly known as Parity is being taken over, but there’s probably going to be a ramp up time.
In the meantime, running Nethermind and Besu nodes are a concrete thing that anyone can do for the network. I find the Nethermind client to be particularly easy to run, though the documentation is a bit lacking. So for a Saturday project, click the link above and get a Nethermind or Besu node running on a Raspberry Pi.
The points in between Geth/Nethermind and Eth on Arm have to do with Stateless Ethereum, the goal of getting network clients to be able to run statelessly. Those steps include getting the witness size down to be small enough and switching the tree from hex to binry.
Eth2
Latest eth2 implementer call. Ben Edgington’s notes
Least Authority’s audit report of eth2 spec
Notes from the latest networking call
Mikerah explores hybrid networking architectures for validator privacy
Latest Nimbus client update, full interop is main focus. processing validators and sigs 5x faster
RuntimeVerification: verifying ewasm code
Carl Beekhuizen’s sharded consensus explainer, and why signature aggregation is so vital
The audit of the eth2 spec is now public. Meanwhile nailing down the final networking for phase0 to get the last multi-client testnets up before the Beacon Chain goes live.
Eth2+
Hashmap-based polynomial commitments
Multi-layer hashmaps for state storage
ZKStudyClub video on polynomial commitments with Justin, Vitalik and Dankrad
Casper CBC achieves liveness even in async networks
The debut of the Eth2x section. That’s a joke - I dislike the 1x moniker which somehow got hung on Eth1 improvements.
You probably won’t be clicking any of these links unless you’re into math or a protocol researcher who can fake it.
Layer2
AZTEC zk-zkrollup with PLONK proofs. Will soon ship 100 private transactions per second on mainnet
Error-correcting code to optimize ZK-rollup verifier
A revamped Nutberry optimistic rollup plan
No shocker here that Aztec is moving into rollup. It’s an underrated fact that rollup’s massive scaling is about to ship or has already shipped (ie Loopring), though there is still work to do be do to get those rollups to their full thousnds of transactions per second capacity - like optimizing the verifier.
Stuff for developers
Solidity v0.6.x features: fallback and receive
Yul+ from Fuel Labs. Features added to Yul’s low-level intermediate language: enums, constants, booleans, memory structures, safemath
Truffle v5.1.19. fully decode internal function pointers, new –bail flag in TruffleTest
MetaMask Ethereum provider survey
Catching weird bugs in Solidity with invariant checks
Slither v0.6.10 – 5 new detectors, support for Solidity v0.6
Samczsun finds a bug in Synthetix release
Build an API to interact with Compound
Using the debugger in Remix online IDE
Building frontends with React and NetworkJS
OpenZeppelin CLI v2.8, now you can opt out of upgradeability
Survey of upgradeability standards
ELI5smartcontracts: input Solidity code and the website tells you what it does
Nim libp2p tutorial of peer to peer chat
Zeropool’s Fawkes framework in Rust for building bellman circuits
Iden3’s Circom v0.5 – updated tutorial. Open sourced very fast finite field libraries, getting close to being production ready for writing snark circuits.
I’ve always felt like the dev section hopefully speaks for itself. With Yul+, FuelLabs is supporting the idea that good projects naturally spinoff open source tools.
Ecosystem
An annotated version of Vitalik’s Eth2020 roadmap
Another tool to understand/revoke what contracts you have given authority to spend your tokens
Ceramic, a permissionless protocol on Eth & IPFS for tamper-proof documents
All three of these were quite high on the most clicked.
Enterprise
Ericsson: designing a decentralized marketplace
Hyperledger Besu v1.4.2 – improved onchain privacy groups
I think the Ericsson piece just missed the most clicked tweet.
Governance, DAOs, and standards
Governance in decentralized networks, a survey paper from Streamr’s Risto Karjalainen
A primer on Moloch v2, how new features improve grants and enable for-profit DAOs
The MKR token is now controlled by its governance
ERC2567: Human-Readable Parameters for Contract Function Execution
EIP2565: Repricing of the EIP-198 ModExp precompile
I haven’t read the Streamr paper, though of course governance is one of the unsolved problems in this space, since governance is an unsolved topic among humans.
Application layer
Uniswap announces v2: token to token pairings, protocol fee, oracles, flash swaps
TheSandbox partnering with Atari to feature their titles
Mailchain’s Dapplaunch, a web3 email marketing tool
You can now play Austin Griffith’s Galleass game on xDai
Maker’s flop auctions successfully concluded for ~253 DAI average price
3 critical trading risks mitigated in Augur v2
Synthetix’s Hadar release includes Brent Crude oil, FTSE100 and S&P Global1200
UMA’s priceless synthetic token design pattern to reduce oracle dependency
Furucombo, a GUI for combining DeFi transactions into 1
TrustlessFund, a timelock for ETH and tokens
LEND721, an NFT borrowing platform, is live on mainnet
I don’t normally include release announcements before they happen, but Uniswap is obviously a special case.
Weekly metric: 5 out of 11 bullet points (counting on low side for DeFi, eg not including Augur) are DeFi.
Tokens/Business/Regulation
SDNY judge halts Telegram token distribution with preliminary injunction
If the SEC wins - which it appears they likely will now that they got the injunction - then Silicon Valley investors will have gotten bailed out of the two craziest crypto deals that they invested in at market top - Telegram and Basecoin. Just like Basecoin, Telegram will likely be forced to return (most of) the cash it raised.
The SEC is providing regulation-as-a-service to those investors. Interesting that the deal happened mere months after Tezos, and yet very different regulatory treatments.
General
Vitalik’s garbled circuits primer
Semaphore had to restart the random value generation process
Hive, the community-led fork of Steem, is currently trading for significantly more more than STEEM after Tron’s hijack attempt
It’s pretty great to see that the Steem community managed to fight off the hijacking that was attempted with the (unwitting?) help of Binance and Huobi. While both exchanges backed off, we’ll find out in time whether they really feel like they were misled.
Finally, time to shill for my Gitcoin grant here. If you give because you particularly want the annotated edition to continue, could you add .11 to whatever you give? eg, 1.11 DAI or .11 ETH or .01011 ETH.
I put this last week and I believe only one contributor added the 11, so maybe no one likes the annotated version. 🤔
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New Post has been published on https://magzoso.com/tech/this-week-in-apps-the-year-and-decade-in-review-gaming-acquisitions-and-a-facebook-os/
This Week in Apps: the year and decade in review, gaming acquisitions and a Facebook OS
<span class=”featured__span-first-words”>Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with 194 billion downloads last year and more than $100 billion in consumer spending. People spend 90% of their mobile time in apps and more time using their mobile devices than watching TV. Apps aren’t just a way to waste idle hours — they’re big business, one that often seems to change overnight.
In this Extra Crunch series, we help you to keep up with the latest news from the world of apps, delivered on a weekly basis.
The top apps of the year… and the decade
App Annie this week released its list of the year’s top apps. And this time around, it also included the top apps of the past 10 years in its analysis. Outside of games, Facebook dominated the decade, the firm reported. It ran the four most-downloaded apps of the decade, including Facebook (#1), Messenger (#2), WhatsApp (#3), and Instagram (#4). Other communication and social media apps were also among the most popular over the past 10 years, claiming seven out of the 10 top spots, including Snapchat (#5), Skype (#6) and Twitter (#10). Social video platforms TikTok and YouTube also placed on the list at #7 and #9, respectively. And yes, it’s pretty notable that TikTok — an app that only launched outside of China in 2017 — is one of the most-downloaded apps of the past decade. Meanwhile, even though dating app Tinder was the most profitable app this year, Netflix was the No. 1 app by all-time consumer spend over the past decade.
2019 app downloads and consumer spending
Related to its round-up of the top apps, App Annie also offered some preliminary data on downloads and consumer spending in 2019. Its current figures don’t include calculations from third-party app stores in China, (like those referenced above), which App Annie tends to provide in its annual State of Mobile report. Instead, App Annie reports we’re on track to see 120 billion apps from Apple’s App Store and Google Play by the end of 2019, a 5% increase from 2018. Consumer spending was also up 15% year-over-year to reach $90 billion, it says. Expect a full analysis to come in Q1 2020.
Facebook still sat at the top of the charts for 2019. The company’s Messenger app was the most downloaded non-game app of 2019, followed by Facebook’s main app, then WhatsApp. Tinder switched places with Netflix for the No. 1 spot on this chart — last year, it was the other way around. (For more details, TechCrunch’s full review is here.)
2019 in Mobile Gaming
According to a year-end report by GamesIndustry.biz, mobile gaming grew 9.7% year-over-year in 2019 to reach a market value of $68.2 billion. The gaming market as a whole was worth $148.8 billion, the report said. Smartphone games were the biggest piece of this figure, at $54.7 billion, compared with $13.4 billion for tablet games. That means smartphone games are still bigger than PC, browser PC games, boxed and downloaded PC games, and console games.
Big moves in cloud gaming
To beef up its new cloud gaming service Stadia, Google this week bought game development firm Typhoon Studios, who were set to release their cross-platform title and first game, Journey to the Savage Planet. Google had said it wants to build out a few different first-party studios to release content on Stadia, which is where this acquisition fits in. Meanwhile, Facebook this week acquired the cloud gaming startup, PlayGiga, which had been working with telcos to create streaming game technology for 5G.
Stadia has a big mobile component, as its controller can play games on compatible mobile devices like Pixel phones. Gaming has been a big part of Facebook’s mobile efforts, as not only a platform where games can be played, but also a place to watch live game streams, similar to Twitch. But the big gaming trend of the past year (which will continue into 2020) is cross-platform gaming — thanks to games like Fortnite, Roblox and PUBG Mobile, as well as devices like Nintendo Switch, gamers expect to continue playing no matter what screen they happen to be using at the time.
Apple Developer app expands support for China
Apple launched a dedicated mobile app for its developer community in November, with the arrival of the Apple Developer app, which was an upgraded and rebranded version of Apple’s existing WWDC app. The app lets developers access resources like technical and design articles, as well as read news, watch developer videos, and enroll in the Apple Developer program. Now that the program is open to China through the app, Apple announced this week.
From the app, developers in China can start and complete their Apple Developer membership and pay with a local payment method on their iPhone or iPad. They can also renew their membership, to keep their account active. Apple has been heavily investing in growing its international developer community by launching developer academies and accelerators in key regions, among other initiatives. Over the past year, Apple grew its developer community in China by 17%, the company earlier said.
So much for nostalgia, Rewound gets yanked from the App Store
We hope you downloaded this fun app when we told you to in last week’s column! Because now it’s gone.
Rewound, briefly, was a clever music player app that turns your iPhone into a 2000’s era iPod, complete with click wheel nav. The developer was able to sneak the app into the App Store by not including the actual iPod UI, which infringes on Apple’s own product design. Instead, the UI pieces were hosted off-site — on Twitter accounts, for example. Users could find them and download them after they installed the app. Technically, that means the App Store app itself wasn’t infringing, but Apple still kicked it out. The developer also charged a fee to access the Apple Music features, which may have been another reason for its removal.
It’s no surprise Apple took this step, but the developer seems confused as to how the app could be approved then pulled later on, even though it hadn’t changed. That’s actually par for the course for Apple’s subjective, editorial decisions over its App Store, however. Now Rewound, which has 170K+ users after only a few days, will focus on a web app and Android version.
Facebook is building its own OS so it can ditch Android
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Is Redesigning Your Mobile App A Bad Idea?
About The Author
Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing agency, web … More about Suzanne Scacca …
The Scrabble GO, Instacart and YouTube mobile apps have recently undergone disruptive redesigns. Were they worth it in the end? Judging by their users’ reactions, the answer to that is “No”. But that doesn’t mean that redesigns or design tweaks are a bad idea after launch. Let’s take a look at the mistakes made and the lessons we can extract from them.
I’m all for updating and upgrading mobile apps. I think if you’re not constantly looking at ways to improve the user experience, it’s just too easy to fall behind.
That said, a redesign should be done for the right reasons.
If it’s an existing app that’s already popular with users, any changes made to the design or content should be done in very small, incremental, strategic chunks through A/B testing.
If your app is experiencing serious issues with user acquisition or retention, then a redesign is probably necessary. Just be careful. You could end up making things even worse than they were before.
Let’s take a look at some recent redesign fails and review the lessons we can all learn from them.
Lesson #1: Never Mess With A Classic Interface (Scrabble GO)
Scrabble is one of the most profitable board games of all time, so it’s no surprise that EA decided to turn it into a mobile app. And it was well-received.
However, that all changed in early 2020 when the app was sold to Scopely and it was redesigned as an ugly, confusing and overwhelming mess of its former self.
Let me introduce you to Scrabble GO as it stands today.
The splash screen introducing gamers into the app looks nice. Considering how classically simply and beautiful the board game is, this is a good sign. Until this happens:
The Scrabble GO home screen is distraction overload. (Source: Scrabble GO) (Large preview)
I don’t even know where to start with this, but I’m going to try:
The colors are way over-the-top and there are too many.
Since “Start New Game” is the primary action users want to take, it should be the only button in that color, but “Level 5” and “Level 6” distract from it.
The interface is so cluttered that it’s hard to focus on any particular part of it.
There’s no sense of control or priority within the design.
The navigation has gated pages! And I’m not sure what that icon on the left is supposed to be… gems and rewards? Why then is there a gem counter in the top banner?
Beyond the UI of the homescreen, the UI and UX within the game board have been altered, too.
Take, for instance, this plea from @lageerdes on Twitter:
Twitter user @lageerdes asks Scrabble GO why the old functionality is gone. (Source: Twitter) (Large preview)
It took Scrabble GO over a week to tell @lageerdes something that could’ve easily been spelled out in a game FAQ or Settings page. These aren’t the only classic features that the new app has either complicated or done away with.
Now, Scopely took note of the negative comments from users and promised to revamp the app accordingly (which was promising). But rather than revert back to the old and much-loved design, it just added a new mode:
Scrabble GO added new ‘Mode Settings’ to appease users. (Source: Scrabble GO) (Large preview)
You’d think that the mode switcher would be more prominently displayed — like in the menu bar. Instead, it’s buried under the “Profile Settings” tab and there’s no indication anywhere in the app that the classic mode even exists.
Sadly, classic mode isn’t much of an improvement (classic is on the right):
The new Scrabble GO home screen versus the newly designed classic mode home screen. (Source: Scrabble GO) (Large preview)
The colors are toned down, some of the elements in the top-half have been cut out or minimized, but it doesn’t address any of the users’ issues with the app or game play.
Worse, many users are reporting the app crashes on them, as this complaint from Twitter user @monicamhere demonstrates:
Twitter user @monicamhere complains to Scrabble GO about the app crashing. (Source: Twitter) (Large preview)
I suspect this is happening because the developers jammed a second overloaded mode into the app rather than simply refine the existing one based on user feedback.
So, what’s the lesson here?
For starters, don’t mess with a classic. The old mobile app closely resembled the physical board game and it was a huge part of its appeal. When you throw out an old design for something (seemingly) more trendy, you run the risk of alienating once-loyal users.
Also, if it ain’t broke, don’t fix it. Previously, the app was very easy to use and came with all the features and functionality users were familiar with from the board game. Now, they’re left with a non-intuitive and distracting mess.
If your users are telling you to ditch the redesign, listen to them. Who are you building this app for? Yourself or the users who are going to play with it and put money into your pocket?
Listen to what your users have to say. It’s valuable feedback that could make a world of difference in the user experience.
Lesson #2: Never Mislead Users At Checkout (Instacart)
This is an interesting case because the people who objected to this particular Instacart UI update weren’t its primary users.
Here’s why the change was an issue:
Users go onto the Instacart website or mobile app and do their grocery shopping from the local store of their choice. It’s a pretty neat concept:
Instacart users can do virtual shopping with grocery stores like Wegmans. (Source: Instacart) (Large preview)
Users quickly search for items and add them to their virtual shopping cart. In many cases, they have the option to either do curbside pickup or have the groceries delivered to their front doorstep. Either way, a dedicated “shopper” picks out the items and bags them up.
When the user is done shopping, they get a chance to review their cart and make final changes before checking out.
On the checkout page, users get to pick when they want their order fulfilled. Beneath this section, they find a high-level summary of their charges:
Instacart checkout sums up the total costs of a user’s order. (Source: Instacart) (Large preview)
At first glance, this all appears pretty-straightforward.
The cost of their cart is $174.40, which they already knew.
There’s a service fee of $9.99.
Sales tax is $4.11.
And the total is $197.22.
But before all that is a section called “Delivery Tip”. This is where Instacart’s shoppers take issue.
They argued that this is a dark pattern. And it is. Let me explain:
The first thing that’s wrong is that the Delivery Tip isn’t included with the rest of the line items. If it’s part of the calculation, it should be present down there and not separated out in its own section.
The second thing that’s wrong is that the tip is automatically set at 5% or $2.00. This was the shoppers’ biggest grievance at the time. They believed that because the “(5.0%)” in the delivery tip line wasn’t there in 2018, users might’ve seen the amount and thought “That seems reasonable enough” and left it at that. Whereas if you spell out the percentage, users may be inclined to leave more money.
For users who take the time to read through their charges and realize that they can leave a larger tip, this is what the tip update page looks like for small orders:
Instacart enables users to change the way they tip the delivery person. (Source: Instacart) (Large preview)
It’s oddly organized as the pre-selected amount sits at the very bottom of the page. And then there’s a random $6 tip included as if the app creators didn’t want to calculate what 20% would be.
That’s not how the tip is presented to users with larger orders though:
Instacart enables users to customize the tip they leave the delivery person, from 5% to 20% or they can customize the amount. (Source: Instacart) (Large preview)
It’s a strange choice to present users with a different tip page layout. It’s also strange that this one includes an open field to input a custom tip (under “Other amount”) when it’s not available on smaller orders.
If Instacart wants to avoid angering its shoppers and users, there needs to be more transparency about what’s going on and they need to fix the checkout page.
Dark patterns have no place in app design and especially not at checkout.
If you’re building an app that provide users with delivery, pickup or personal shopper services (which is becoming increasingly more common), I’d recommend designing your checkout page like Grubhub’s:
The Grubhub checkout page recaps the user’s order and provides tip amounts in percentages. (Source: Grubhub) (Large preview)
Users not only get a chance to see their items at the time of checkout, but the tip line is not deceptively designed or hidden. It sticks right there to the bottom of the page.
What’s more, tips are displayed as percentage amounts instead of random dollars. For U.S. consumers that are used to tipping 20% for good service, this is a much better way to ensure they leave a worthwhile tip for service workers rather than assume the dollar amount is okay.
And if they want to leave more or less, they can use the “Custom” option to input their own value.
Lesson #3: Never Waver In Your Decision To Roll Back (YouTube)
When the majority of your users speak up and say, “I really don’t like this new feature/update/design”, commit to whatever choice you make.
If you agree that the new feature sucks, then roll it back. And keep it that way.
If you don’t agree, then tweak it or just give it time until users get back on your side.
Just don’t flip-flop.
Here’s what happened when YouTube switched things up on its users… and then switched them again:
In 2019, YouTube tested hiding its comments section beneath this icon:
The Verge and XDA Developers report on a new placement of YouTube comments in 2019. (Source: Verge) (Large preview)
Before this test, comments appeared at the very bottom of the app, beneath the “Up next” video recommendations. With this update, however, they were moved behind this new button. Users would only see comments if they clicked it.
The response to the redesign clearly wasn’t positive as YouTube rolled back the update.
In 2020, YouTube decided to play around with the comments section again. Unlike the 2019 update, though, YouTube’s committed to this one (so far).
Here’s where the comments appear now:
The YouTube comments redesign puts the comments above the ‘Up next’ section. (Source: YouTube) (Large preview)
They’re sandwiched between the “Subscribe” bar and the “Up next” section.
If YouTube users go looking for the comments section in the old spot, they’re going to find this message now:
A notice appears when YouTube users go looking for comments in the old location. (Source: YouTube) (Large preview)
This is a nice touch. Think about how many times you’ve had to redesign something in an app or on a website, but had no way of letting regular users know about it. Not only does this tell them there’s been a change, but “Go To Comments” takes them there.
With this tooltip, YouTube doesn’t assume that users will zero in on the new section right away. It shows them where it is:
YouTube users see tooltip that shows them where the new comments section is. (Source: YouTube) (Large preview)
I actually think this is a good redesign. YouTube might be a place for some users to mindlessly watch video after video, but it’s a social media platform as well. By hiding the comments section under a button or tucking them into the bottom of the page, does that really encourage socialization? Of course not.
That said, users aren’t responding well to this change either, as Digital Information World reports. From what I can tell, the backlash is due to Google/YouTube disrupting the familiarity users have with the app’s layout. There’s really nothing here that suggests friction or disruption in their experience. It’s not even like the new section gets in the way or impedes users from binge-watching videos.
This is a tricky one because I don’t believe that YouTube should roll this update back.
There must be something in YouTube’s data that’s telling it that the bottom of the app is a bad place for comments, which is why it’s taking another stab at a redesign. It might be low engagement rates or people expressing annoyance at having to scroll so much to find them.
As such, I think this is a case for a mobile app developer not to listen to its users. And, in order to restore their trust and satisfaction, YouTube will need to hold firm to its decision this time.
Is A Mobile App Redesign The Best Idea For You?
Honestly, it’s impossible to please everyone. However, your goal should be to please, at the very least, most of your users.
So, if you’re planning to redesign your app, I’d suggest taking the safe approach and A/B testing it first to see what kind of feedback you get.
That way, you’ll only push out data-backed updates that improve the overall user experience. And you won’t have to deal with rolling back the app or the negative press you get from media outlets, social media comments, or app store reviews.
Further Reading on SmashingMag:
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