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Intel to Rebrand its CPU Lineup to "Core Ultra" with Meteor Lake Processors

Intel is reportedly planning to rebrand its CPU lineup with the upcoming 14th Gen (Meteor Lake) processors. According to the latest leaks, Intel may replace the iconic "i" in its Core i-series CPUs with "Ultra" in the name of its upcoming CPUs. This rebranding will affect the entire lineup, including the Core i3, Core i5, and Core i7. The leaked benchmark of an upcoming Intel CPU called the "Core Ultra 5 1003H" showed that it has 18 physical cores and 18 logical cores. Although hyperthreading may have been turned off for the benchmark run, it is still unclear what performance capabilities the new CPUs will have. However, Intel's Director of Global Communications has revealed plans for a branding change with the release of the 14th-Gen Meteor Lake processors in a tweet.

Goodbye to Intel Core i CPUs?

For thirteen generations, Intel has followed the "Core i" branding for its CPUs. However, with the upcoming release of Meteor Lake processors, Intel may ditch the "i" and replace it with "Ultra" in the name of its CPUs. This move comes as a surprise, as the Core i-series CPUs have become a well-known and established brand among consumers. While there is no official confirmation yet from Intel regarding the rebranding, it is expected that the new CPUs will feature significant improvements over the current-gen Raptor Lake CPUs. The rebranding will differentiate the new CPUs from the previous generations, indicating a shift towards more advanced technology. Intel's decision to rebrand its CPU lineup comes at a time when the company is facing fierce competition from AMD and Apple's M1 processors. The rebranding is likely an attempt to create a new identity for Intel CPUs, setting them apart from the previous generations and highlighting their advanced technology. It will be interesting to see how the rebranding will be received by consumers and the tech industry as a whole. With the release of Meteor Lake processors expected in 2023, we can expect to learn more about the new CPUs and the rebranding in the coming months. Read the full article