#this is a transcript of an interaction from genie's old blog!!! | Explore Tumblr posts and blogs

geniegrays · 4 years ago

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◆ 𝐖𝐇𝐄𝐍 / JANUARY 21, 2021;

◆ 𝐖𝐇𝐄𝐑𝐄 / ELITE BOXING GYM;

◆ 𝐖𝐈𝐓𝐇 / @kittym

GENIE: There is a dichotomy that exists between her scattered selves. At once, people are insufferable to her, overwhelming her and suffocating her and blinding her with their colours, yet still, there is nowhere Genie is at home—for it is a feeling, she knows, she knows—than when caught in a throng of strangers. A single person’s prattling can irk her. Often, it does. It isn’t around just anybody that she breathes. It isn’t around just anything that she can. It is as though even the most dulcet of soundwaves come in form of relentless deluge, in torrential bedlam that hits maliciously against the atoms of her existence, drowning her till she gasps for breath that does not come, not soon enough, never soon enough. Yet a crowd’s noise is not individual; it is formless din, and in the sea of it, Genie surfs through, weaving a path through waves skillfully. No one even notices her, this she knows. Why would they?

Genie is a wisp of a girl. Thin as a weed, and drowning in a black, fleece-lined hoodie that swallows her frame, with its hem falling past the edge of the shorts she wears beneath it, not that they are visible beyond an occasional sliver of frayed denim unveiled over the tights donned beneath her boots every time her torso twists to navigate through the groove. Though, fine, perhaps it isn’t only to navigate, strictly speaking, that she perambulates with such pointed purpose. Her gaze wanders idly in the way her hands don’t. No, her hands are focused; lightning-quick, gentle as a summer breeze. Just like a summer breeze, their movements are ephemeral, flowing with a seamless ease one moment, and in the next, plummeting to stagnation – right as blue irises are arrested by dark.

She doesn’t blink. Ever as her mouth twists to a sour purse of lips. Her brows arch in challenge.

KITTY: The atmosphere sings electric, a homage to the oil that her family’s fortune was made on. Like any old fight venue, the room smells of sweat and alcohol but unlike any old fight venue, it’s expensive sweat and alcohol, tanged with notes of designer cologne and top-shelf liquor. Kitty watches money pass hands and knows it’s going to line the pockets of those she loves – that’s why she’s here, after all. Why she does this. One day the oil would run out as the Earth dries and ceases to offer spoils to the ones with bright teeth and low morals, but crime and greed? They were forever. Open maws and snapping jaws would be fed sparingly, enough to offer the hope of a gambling win, that hot-bloodstream-hit of success, but it would leave them all hungering for more.

Her gaze is idle, washing over bodies until a slender hand, pale against the dark of someone’s coat, catches in her periphery. It’s quick. A flash of movement, as swift as a running deer through the hunter’s rifle sight. But she sees it all the same, suddenly far less interested in the scheduled conflict as she seeks out one of her own. Something to sink her teeth into, perhaps. “Hello,” she says calmly through a smile that suggests she’s anything but. The thief is bold; clearly has the guts to have ventured into this veritable lion's den. Kitty thinks she’d probably like her if it had been someone else’s profit she was stealing.

An open palm is held out between them, expectant. “Let’s play nice, little lamb. Hand over anything in your pockets that doesn’t belong to you.”

GENIE: Risk is a part of the game. Risk is a part of every game played.

Genie can’t pretend to not have known it when she strode—stomach steeled, eyes wide open—into the pit of serpents hissing her name. She can’t pretend to not know it when she weaves her way through the crowd towards the brown-eyed condemnation awaiting her. Her mouth cottons: white, puffy clouds leeching all the wet from her tongue, till it drags like sandpaper against the roof of her mouth. Not that her gaze, unflinching and electric, gives it away. Defiance twists her lips to something lemon-sour, tipped towards her whilst taking advantage of the difference between their statures to scowl down at her. Her eyes only narrow at the saccharine that drips from the greeting, undeceived by it – on a knife’s edge, like a pig at a slaughterhouse.

Every step towards the middle-ground meeting-point, she blinks with languid nonchalance. It was all a game, wasn’t it? When survival against odds was an essential part of one’s existence, as was the case of Genie Gray’s many lives, Russian Roulette barely felt like a game anymore. It feels like habit to her. Like weather already reported the night before. It is the patronisation—simpering and sweet as poison—that sets Genie’s teeth grinding till she tastes dust.

Little lamb, the woman calls her. Her grin bares wolf’s teeth in response. “My pockets,” blinking casually, she echoes. She nods. A sturdy, contemplative bob, right before her hand burrows itself in the right-sided pocket of her sweatshirt, digging around in a show of subservience… only to come up empty-handed, with a fist wholly bundled with the exception of a single finger, the middle, at odds with the angelic lilt of her words when she adds: “Someone must’ve fuckin’ dropped it, dollface. Here you go.”

KITTY: Kitty’s tolerance for troublemakers is high. She can laugh along with the best of them, exchange sly looks and oil-slick grins, but a penchant for misbehaving is far less welcome when it’s at the expense of her family. The other’s silver hair all but luminous in the low light, dark eyes take in the wisp of a thief stood before her with a long, lingering drag, intense gaze seeking to pin in place. Her patience has been worn thin by Saint’s presence tonight, the weight of his unreadable stare and the unshakeable bite of War’s unyielding talons squeezing Famine for whatever money they can get merely for offering four walls and a roof. The Wardens may own the building but it was the Femenias family who breathed life into it, blood, sweat and tears shed in sacrifice to the mouth-watering religion that was hunger. For violence. For a win. For a sense of belonging.

The stranger is bold-faced in her charade, unfaltering in her bravery. On a better day, Kitty may have found amusement in the act. Instead, she slips into her anger like a silk robe. She’s quick to snatch at the middle finger presented proudly in her face, hand clasping around the single digit to lever it sharply towards the blonde’s body. An arm reaches around to press a palm to the small of her back as if in dance, drawing her closer, keeping her from backing away. “So you don’t want to play nice?” A golden seam of pleasure runs through the Virtue’s darkened murmur, catharsis from stress feasted on ravenously. The woman has all but served herself up on a platter. The finger caught in Kitty’s grasp is pushed further still, though not yet to the point of breaking.

“Don’t go doing anything fucking stupid, now,” she advises. “This room is full of people who wouldn’t hesitate to hurt you. Retaliate and you won’t even have a chance to look for the door before you find your life very quickly coming to an end. And a pretty shit one at that.” There were far better places to die than a sweat-scented gym. Far better causes to die for, too. “You get to decide how this plays out from here, Artful Dodger. Go ahead, what’s your next move?”

GENIE: What is the inherent opposite of self-preservation? It must permeate her bloodstream. Whatever be the tallest, most impossible of cliffs, Genie craves a leap off of. There is something off inside of her – some trick switch – and this is not unbeknownst to her. It does not dissuade or temper her. If it jams its needle’s-point into her tender jugular-vein, forcing the thick, black syrup of a healthy dose of fear into her system, then it unmakes itself to the sizzling spike of the adrenaline that shoots through her system. Her body is the billiard table; electrical chemical the balls, ricocheting with dissonant, whimsical cacophony, till it thrums in her gums. Zing, zing, zing… Her breath hisses past the clench of her teeth, still twisted in an ugly grin that only widens with the narrow of her eyes.As if she did not already know it, the words confirm it: the wench doesn’t know her from fucking Adam, does she? Only a fool entirely new to the Genie Gray experience would be so remiss as to tempt with such deliciously dangled bait. What is telling her not to go doing anything fucking stupid than to be fucking stupid oneself? When the girl’s palm splays at the small of her back, yanking their bellies flush together, Genie’s cackle rings like a warning bell. Her life had ended plenty of times, and begun again in the morning. The girl gives herself away, doesn’t she? Only those afraid of death taunt with it. Only those who still believe there is nothing worse consider it a threat instead of blissful, seductive dark. She does not smell sweat; her senses are flooded by this woman’s sweet perfume. So, vindictively, the stupid thing is precisely what Genie does –

The hand not held hostage moulds itself to the back of her skull, lost in dark tresses her hand bunches when her mouth crashes into hers without reserve, planting the kiss of a fucking lifetime on a smart-mouth that cannot keep Genie’s finger in her grip, or the knife from her waistband that freshly-freed hand wraps around in a heartbeat. An ending does not faze her. To go out without a fight does. Genie presses blade to carotid artery, tender as a lover’s touch.

“Ask me for something else,” she purrs against her lips. “Girl’s gotta hustle for a living; make you a trade that’s not my fuckin’ money.”

KITTY: Soft lips press to her own and Kitty forgets what she is doing. Surprise steals her thoughts, holds them in its jaws like a newborn cub as she falls victim to the unexpected kiss. Affection turns her dizzy, weak when it comes to crimes of passion. Her grip on the thief loosens, hand trapped between the heat of their bodies, grabbing instinctively instead into the material of the blonde’s neckline. Kitty doesn’t realise just how foolishly easy she is to pacify with intimacy, how her heart burns for someone to pour her attention into as if constantly on the edge of spilling over, until the identifiable press of a blade brings her tumbling out of brief bliss. Fuck. Her chin raises, giving the knife more room to cut into should it dare pierce her, unafraid– something told her that the other woman, too, would barely bat a lash if she were to press her switchblade to bluish veins set into porcelain skin. Perhaps she has met her match. To stand toe to toe ( lips to lips ) with another that uses abrupt actions and a penchant for disregarding personal space as their strategy was as infuriating as it was refreshing.

“Bold demand for someone who just got the pleasure of kissing me,” Kitty murmurs her response. She nips at her bottom lip; a gentle warning. “It’s not your fucking money though, is it? It’s Famine’s, by association.” The palm pressed to the small of her back falls away, light touch fingers dancing up the other’s arm to curl fingers around those holding the knife. Slowly, she does what she can to coax its steely press away from her throat. “We can agree to no bloodshed. Leave that for the boxers in the ring.” As if on cue, there’s a dull thud of impact: a clenched fist against the meat of a sternum. She keeps her attention fixed, however, on the newfound acquaintance wearing her own smudged lipgloss, voice dipping low enough to slip beneath the noise of the fight.

“While I love a woman who’s quick with her fingers,” a slow unabashed smirk pulls at one corner of her mouth, lewd suggestion hoping to momentarily distract from a mind that ticks over the possibilities of having a pickpocket on her roster, “I’m not interested in the pretty little watches and wallets currently lining your pockets, so if you’re going to steal something for me it will need to be a different sort of valuable to settle your debt.” Kitty’s expression turns smug with conceit. “Get some juicy information for me and I won’t ask my Angels to rip your life apart and carve it up between themselves. How’s that for a trade?”

GENIE: Thought, as it tends to, catches up to this Angel in the aftermath of her actions. Those bartering words roll off her tongue, and it is after the fact that recognition impales her brutally, dark irises smouldering bright blue to storm clouds. The woman’s head cants in defiance and Genie nearly slashes serrated silver blade straight across enticing bronze expanse – as much as she almost tucks the weapon away to her side, and buries her face in the warm curvature that beckons to her. Well, it was a pleasure, she had Genie there, that much she could give her. Not that she does, not aloud – yet still, for her to be aware and accepting, is a victory all the same, reserved though the brand of it may be. Pleasure, especially to be gleaned from the scrape of her teeth that could be the brunette’s idea of a reprimand, but pools blood beneath porcelain surface, rendering the apples of her cheeks flushed and the back of her neck warming. Genie’s breath leaves her mouth in a hum. The woman’s touch tickles like an electrical-field; blonde hairs stand in tandem with gooseflesh everywhere.

She allows her hand to be coaxed, ultimately. She drops it without a shadow of resistance, letting her weapon twirl between and over fingers, playful as a little girl with a sunflower in hand. “Uh-huh,” Genie taunts, when she outright chortles at the pitifully-veiled truce she is offered, as if it would not have been easier than the next breath she huffs, to wear the woman’s blood as nefariously as Genie wears the colour that stains her mouth. So riveted is she by this wild, volatile thing, she only dully registers the din around them, her shoulders hunching in a pensive, provocative shrug. “I didn’t offer you my pretty little watches or wallets, doll,” she reminds glibly, brows arching in candid challenge. "Oh, calm down, ya bloody Game of Thrones wannabe. I don’t have much of a life anyhow, so your fuckin’ threats mean jack-fuckin’ shit to me, pretty much. I’ve got no one. I am no one.” As though they are puppies of the same litter, the tip of her nose bumps into her companion’s. “What I take, I pour to people who deserve it more than any of you fuckin’ motherfuckin’ cunts.”

Their smirks mirror each other’s. Genie looks down on the cant of her head. “– I’ll get you a secret because your lipstick tastes nice,” she offers. “Name a person. I’ll make you a present so pretty you’ll think its Christmas again.”

KITTY: Like calls to like; energy to energy. The two have ensnared one another and remain toe to toe, chest to chest, gaze to gaze. Fearless, with smiles that gleam bright in the low light, they’re as well-matched as any pair of fighters to have graced the gym’s boxing ring and twice as prone to violence. Kitty protects a territory that thrives on the promise of a chance at fortune – to win a bet and taste what it means to have wealth, to let lady luck smile down on you, deem you worthy of joining the upper echelons. Go on, put some of your savings on that boxer. Shout and yell with all you can in the hope that it will spur them, and you, on to victory. Don’t worry if you don’t win this time, there will always be another. And another. And another. Do you dare to stop when there’s always the possibility that the next turn will be a win?

The other’s nose brushes against her own and Kitty’s lips part without thought, this sort of closeness drawing out an ill-hidden desire for intimacy ( however unlikely the places it is found ). She – nameless and taunting – shows her cards, splays them in front of the Virtue with pleasure, and Kitty can’t help but wonder if she should be impressed or disappointed. “People who are no one are fucking dangerous,” she muses, although the nuclear bomb of a blonde is evidently perfectly aware of that, taking power from the fact that her carelessness was her greatest weapon. It strikes something in Kitty, somewhere between curiosity and jealousy –

– stood before her, this thief represents something that she has never realised she didn’t have. To be untethered like that, free to make your own choices, free to do as you please: the notion was a foreign one.

“Cute argument, but who deserves shit and who doesn’t is always going to be a matter of opinion,” she counters, voice low, tracing a thumb over the corner of a soft jaw before her hand finds the younger woman’s neck. Her fingers gently find a home around it, feeling their pulse, dark eyes trained on the eyeliner-painted pair staring back. A light breath ghosts warmly against lips that now match in colour. “This motherfucking cunt likes what she has but she can appreciate that you graft hard. She also happens to know some people who could do with having some of their possessions go missing.” Her voice dips. “Don’t fucking steal from those who put their money in the Femenias family’s pocket and maybe I can help you out.”

A slow smile slips across her mouth, pleased with the words that are offered. “Good girl,” she coos, pressing a butterfly-light kiss to the corner of her lips. “The Warden family– that is, if you think you can handle it?”

GENIE: It’s a wonder that the crowd of spectators doesn’t turn their attention to the duo that isn’t sequestered by any rings but those of the metaphorical variety, Genie feels. Then again, they might be watching, riveted by their extemporaneous showdown, and neither of them would know. She is sure of it; the woman’s lips part over their proximity — and she feels her heart throb within her throat over the warm breath that fans over and coats her own reckless mouth. “Dangerous? Little ol’ me?” Genie quips thoughtlessly. Her mind is a bartop wiped clean for a moment past when it ought to be, her faculties as unable as they were unwilling to return to her so quickly, as the woman’s do. She realises a beat later that, oh, dangerous isn’t an unapt word for her, after all: for Genie, who was a ticking time-bomb; Genie, who leapt without fear, high on an abundance of guile and unparalleled gall. She was dangerous, even if it was mostly to herself, first, and to anyone standing too close, in an extension of a nature that could not be helped any more than it could be permanently, unfailingly staunched.

“Maybe I am,” she allows, before pressure is thumbing along the slant of her jaw... Before it is slinking lower, until the heart in her throat finds itself, with such menacing tenderness, cradled in the woman’s palm. Would her hand come away stained? It does not seem a threat of violence to Genie. It is intimacy: a closeness that insists upon truth-telling. Her shit-eating grin softens by a tremendous margin, her eyes bright as shooting stars and supernovas. It catches her off-guard enough for her to be unbothered at arguing that countering beyond a, “Touché,” she murmurs. Later, she will care, lying wide-awake in her bed and letting this collision in her mind on a loop, dissecting until she can get her hands on something to quiet the incessant whirring of a kaleidoscopic mind that never, ever stops until it is muffled forcibly, and she is left wishing, uselessly, that she had thrown in her brown-eyed, bitch-facing sparring partner that it hadn’t been an argument, let alone a fucking cute one, and only people who’d never gone without in their lives said dumb shit like that, turning to the screen of ambiguity to forgive them the condemnation of cold, hard reality of a life on the other side of privilege – but for now, she does not.

For now, her jaw cants over the woman’s hold, deeply fazed but not in the least fearful, when she lets her lips brush over hers, never quite pressing fully: “You’ve got yourself a deal. Come find me at PEST next week. I’ll buy you a drink.”

#this is a transcript of an interaction from genie's old blog!!!#𝚆𝙸𝚃𝙷: KITTY.#𝙺𝙸𝚃𝚃𝚈: one.#𝙳𝙰𝚃𝙴: 21.01.21.#𝙻𝙾𝙲𝙰𝚃𝙸𝙾𝙽: ELITE BOXING GYM.#𝙴𝚅𝙴𝙽𝚃: THE BEGINNING.

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andrewmrudd79 · 7 years ago

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How to Get More Email Subscribers (17 Lead Magnet Ideas)

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https://www.youtube.com/subscribe_embed?usegapi=1&channelid=UCGk1LitxAZVnqQn0_nt5qxw&layout=default&theme=dark&count=default&origin=https://www.smartpassiveincome.com/

Want to learn how to get more email subscribers? One of the best ways to do so is through a tried-and-true method: offering a lead magnet—a valuable piece of content—in exchange for someone’s email address.

Now, hopefully you’re not trying to get people to join your list by saying, “Hey, subscribe to my newsletter.” If you’re doing that, you’re basically just saying, “Hey, I’m going to send you more emails!” People don’t want more emails. People want something of value in exchange for joining your email list.

So what can you give them in exchange for their email address? Today I’m going to share seventeen ideas for lead magnets you can offer. (Yes, seventeen!)

How Not To Build Your Lead Magnet

But before we get to that, I want to share an important tip. You see, times have changed. Back in the day, when I started building my email list, it was hip to offer the biggest, most comprehensive lead magnet possible—I’m talking a thirty-to-fifty-page ebook or PDF file. But this is no longer something people want to download. They don’t want to spend their time slogging through fifty pages—they want the quick hits, the information that will let them hit the ground running.

With that in mind, here are seventeen quick-hit lead magnets you can offer right now to grow your audience.

#1: Resource List

People love lists of tools and resources they can use to gain an advantage or do something more conveniently. By creating a simple list of such items, you can deliver a lot of value and give people something they will happily exchange their email address to get. Let’s say you have a photography blog, for example. You could create a list of the five tools a photographer should be using to edit their files more quickly, or to get better lighting in their photos. Almost any kind of list will work; just create a simple one with valuable tips and tools, and people are going to want to trade their address for it. Clay Collins, founder of LeadPages, was a guest on SPI Podcast Session #78, where he talked in-depth about how to rapidly grow your email list. The episode comes complete with resources and tools, and his advice still continues to work strongly today.

#2: Quick-Start Guide

Teaching people something they can do quickly is another great way to get email addresses. If you’re that photography blogger from above, you could offer a quick-start guide on how to use a particular kind of camera. Or a quick-start guide on using Photoshop or InDesign. Offering a quick start guide is a quick-start way to grow your email list.

#3: Cheat Sheet

A cheat sheet is exactly what it sounds like. It’s a one- or two-page PDF file containing the top tips to help a person go through a specific process that would otherwise take them a lot longer. A cheat sheet is similar to a quick-start guide, but it’s usually more condensed. For example, I offer a //static.leadpages.net/leadboxes/current/embed.js cheat sheet for people who want to start a podcast. My buddy David Siteman Garland offers one for people who want to start an online course. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.]

For those of you who are old enough, cheat sheets remind me of the Game Genie, back when I played Nintendo. It was a device you plugged into your console and boom, you could walk through a level much faster, jump much higher, or start out a game with ninety-nine lives. So just like the Game Genie, you’re going to offer your audience a quick way to gain an advantage using your cheat sheet—and chances are they’re going to be excited to exchange their email address for it. We use this same strategy on this landing page we created dedicated to the podcast cheat sheet you can download for free here.

#4: Video Answer

You can record a video answer to one of the most pressing questions your audience has. So for somebody who’s brand new to your website, what is likely their number one question? Answer that in a video, then give them access to that video after they subscribe to your list.

#5: Checklist

A checklist is another great lead magnet. Let’s say you teach Facebook marketing. There’s likely a set of specific steps a person needs to take to go from zero to running a successful Facebook ad campaign. You could, in exchange for their email address, offer a handy checklist of the twenty things they need to do to succeed with that campaign. Whether you’re an expert in Facebook marketing or something else, think about a process you know well, write down all the steps, then format the list with checkboxes so your readers can follow along and track their progress. Then give it away in exchange for an email subscription! Amy Porterfield is a great example of how to do this well. She provides her podcast audience with checklists as “content upgrades,” to help them learn and integrate everything she teaches on her show. She’s providing a ton of value, and collecting emails at the same time!

#6: Email Scripts

If your area of expertise involves teaching people how to communicate via email, simply giving people email scripts they can copy and paste and tweak with their own voice can be very valuable. Writing emails is one of the hardest things to do for some people, and having a script to work from can save them time and anxiety. So make it easier for them by giving them a starting point.

#7: Mini-Course

A mini-course is a short training that’s hosted on a platform like Teachable. [Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.] It can be an entire short course, or a portion of a longer course you offer. Either way, the idea is to deliver a ton of value in a small package while showing the person that you’re serious about helping them learn. By giving away your mini-course for free, you’re showing them how much amazing value you have to offer, so that you can upsell them something bigger later on. A good example of this is from Caleb Wojcik, who does all my video production. On his website, CalebWojcik.com, he offers a free mini-course on how to use Adobe Premiere to edit videos, which he uses to collect email address while delivering a lot value and promoting his premium course to subscribers.

#8: Email Mini-Course

Instead of a mini-course that lives on a platform like Teachable, you can offer an email-based course. An email mini-course is a great option because it’s high value and easy to set up, as it lives right in your email system. After someone subscribes to your list, they’ll receive an email each day with one lesson from the course. You can find an example of this over at 100emails.com, where I teach people how to go from zero to one hundred email subscribers in just seventy-two hours using three daily email lessons. And I built it easily using ConvertKit, my email service provider. [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.]

#9: Book Chapter

If you’ve written a book, or are thinking about writing one, you can offer your first chapter for free in exchange for someone’s address. Now, this is a really cool lead magnet idea, because people love books, and sending them a free chapter can give them a feel of what your book’s about—plus, if they like it, they might even want to buy the whole thing! And, you know, it’s also a great way to ask for their email address.

#10 Course Module

In a similar way, if you have an online course, you can take a module from that course—maybe your favorite module, or just the first one—and make it available in exchange for an email address. It’s a great way to show people exactly how you teach and what the course is like, which makes them potentially more likely to upgrade to the full course. And if they’re not ready to do that yet, you still have the opportunity to nurture them because you’ve collected their email address.

#11: Quiz

You can also offer a quiz with results that will help people. A good example of this comes from Michael Hyatt, who at the end of each year offers his Best Year Ever course in exchange for joining his email list. I take this course every single year, and it’s a quiz—a “life score” assessment that helps you look at how you’re doing in all the different areas of your life, along with what you can do to get to the next level in areas where you want to improve. I love this lead magnet, because it’s interactive and provides a lot of value. It’s way different from something your subscribers just download; it’s something they can actually participate in, which makes it potentially great for driving email subscriptions. One of the entrepreneurs in my accelerator group, Monica Louie, uses a Facebook Ad Quiz to collect email addresses. The quiz helps people figure out what their next steps should be when it comes to creating Facebook ads, but she’s also building her list at the same time.

#12: Template

This next one is awesome for business owners who do a lot of teaching via platforms like YouTube: offering a template people can build on to create something. For example, if you teach podcasting, you could offer a free GarageBand file that contains a few audio elements in it that people can use to start building their own podcast episodes. You’re giving them a headstart, which is always appreciated, and definitely worth trading an email address for.

#13: Transcript

If you do any video or podcasting, you can take your transcripts—the text files with the words you’ve recorded—and put them into a PDF file, then offer it in exchange for an email address. Some people aren’t going to be interested in listening to or watching something; they’ll want to read it instead. And also, because it’s in a handy file, they can print it out, and take notes on it if they like. James Schramko of SuperFastBusiness does this, by creating transcripts of his podcast episodes that are only accessible by joining his email list, and he’s told me that it’s helped a lot in growing his list.

#14: Bonus Audio

Let’s say you have a lot of written content on your blog. You can take some of it, and turn it into audio content—MP3 files that people can download and get access to after they give you their email address. This is another smart way of reusing your valuable content, because often people aren’t able to sit down and read, and just want to listen on the go.

#15: Contact List

Instead of a resource list of tools, you can tap into your Rolodex (remember those?) to create a list of people who are on your list who others should know about. By offering your contact list, it’s almost like a way to get involved with the network you’ve built—and this works in both directions. You’re providing a lot of value to your subscribers by connecting them with experts who can help them, and you’re also sending the people in your network new potential subscribers and clients of their own. So it’s a win for everybody!

#16 Live Training

I know a lot of people who teach a live training every week or month, and they’ll offer a free “seat” in that webinar in exchange for someone’s email address. So, pick a date in the future when you’re going to teach something. Then invite people to register, whether it’s in your web page sidebar, at the bottom of a blog post, or on your Facebook page. Voilà! They’re on your list.

#17: Webinar Recording

Instead of offering access to a live webinar, you can offer access to a prerecorded one. For this one, it can help to create a live training first (i.e., #16), then make the recording available for people afterward, so it’s all automated.

There you have it—seventeen different lead magnets and incentives you can create to get more people on your email list! You now have no excuse not to do this. I think you’ll find that by offering something of real value—and not just a promise of more emails—people will be much happier to say yes to joining your list, and much more likely to open your future emails, too.

How to Get More Email Subscribers (17 Lead Magnet Ideas) originally posted at Homer’s Blog

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judithghernandez87 · 7 years ago

Text

How to Get More Email Subscribers (17 Lead Magnet Ideas)

youtube

Subscribe to my YouTube Channel

https://www.youtube.com/subscribe_embed?usegapi=1&channelid=UCGk1LitxAZVnqQn0_nt5qxw&layout=default&theme=dark&count=default&origin=https://www.smartpassiveincome.com/

So what can you give them in exchange for their email address? Today I’m going to share seventeen ideas for lead magnets you can offer. (Yes, seventeen!)

How Not To Build Your Lead Magnet

With that in mind, here are seventeen quick-hit lead magnets you can offer right now to grow your audience.

#1: Resource List

#2: Quick-Start Guide

#3: Cheat Sheet

#4: Video Answer

#5: Checklist

#6: Email Scripts

#7: Mini-Course

#8: Email Mini-Course

#9: Book Chapter

#10 Course Module

#11: Quiz

#12: Template

#13: Transcript

#14: Bonus Audio

#15: Contact List

#16 Live Training

#17: Webinar Recording

How to Get More Email Subscribers (17 Lead Magnet Ideas) originally posted at Dave’s Blog

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