Adjacent thinking helps identify promising opportunities that are outside, but closely related to, a core concept. Adjacency is an effective strategy for rapid growth in new areas that leverage companies core strengths.
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Branding West Point
For a long time, the United States Military Academy at West Point, founded in 1802, had managed to escape a major branding initiative. However, increasing competition for...
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Published: November 18, 2011 Paper Released: October 2011 Authors: William R. Kerr, William Lincoln, and and Prachi Mishra
Executive Summary:
Lobbying is a primary avenue through...
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Published: November 17, 2011
Questions to be answered:
What are the best techniques for fostering innovation in multicultural teams?
I want my functional experts to influence...
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Published: November 16, 2011 Paper Released: September 2011 Authors: Steven J. Davis, John C. Haltiwanger, Ron S. Jarmin, Josh Lerner, and Javier Miranda
Executive Summary:
Is there...
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Published: November 14, 2011 Paper Released: November 2011 Authors: Robert G. Eccles, Ioannis Ioannou, and and George Serafeim
Executive Summary:
Robert G. Eccles, Ioannis Ioannou,...
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Published: November 10, 2011 Author: Kim Girard
When Reynold Levy took over as president of New York's Lincoln Center for the Performing Arts in 2002, he faced a classic challenge for any...
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Published: September 22, 2011 Paper Released: May 2011 Authors: Melissa A. Valentine, Ingrid M. Nembhard, and Amy C. Edmondson
Executive Summary:
It is critical to accurately assess...
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Published: September 21, 2011 Author: Kim Girard
Pressure to not compete against men, rather than an innate preference for cooperation over competition, may keep women from earning what...
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Integrating what team members know
An increasing amount of corporate work is accomplished by fluid teams, which are groups brought together to tackle a specific project, then disbanded. A...
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Published: September 15, 2011 Author: Martha Lagace
What is welcome and all too rare? Leaders who care about building great institutions, not just profits. What sets these leaders apart in...
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Published: September 14, 2011 Paper Released: August 2011 Authors: C. Fritz Foley and William R. Kerr
Executive Summary:
What effects do immigrant scientists and engineers have on the...
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Published: August 31, 2011 Author: Julia Hanna
People who fly the friendly skies with any regularity have no doubt experienced the not-so-friendly feelings that come with missed...
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Leveraging emotion in TV ads
Assistant Professor Thales S. Teixeira was instrumental in Harvard Business School acquiring an eye-tracking device for use in its experimental lab, and the machine is...
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Published: August 29, 2011 Author: Carmen Nobel
An old adage says that it's not what you know, it's whom you know. But outsiders can take heart: even for those who don't belong to a...
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Published: August 22, 2011 Author: Michael Blanding
We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple...
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Published: August 19, 2011 Paper Released: May 2011 Authors: Christopher Marquis and Michael W. Toffel
Executive Summary:
Between 2005 and 2008, the world saw a dramatic increase in...
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Q&A with: Frank Cespedes, Benson P. Shapiro, and Elliot Ross Published: July 26, 2010 Author: Sean Silverthorne
As economic turmoil continues, many companies are reconsidering their...
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