appleceoleadershipstyles

[appleceoleadershipstyles]

[Apple,Inc.] Leadership Styles

[Juaneishia]

What makes a leader strategic and innovative? There are components that allow a leader to take over the skills of being strategic and innovative. To have the inclination for long-term success, competitive advantage, problem-solving mindset, adaptability to change, and passion for impact, personal growth, etc. What makes a leader possess dysfunctional behavior? The ingredients are insecurity, ego, greed, inability to delegate, the list is endless but not satisfactory for the company or the employees. As we dive into the different leadership traits of the CEOs of Apple, we will learn the dos and don’ts of being a leader. You will be able to identify what type of leader you want to be for your business or personal growth based on the styles that were depicted by each CEO. Using strategies and innovation will cause challenges to arise; this is normal. “Strategic thinkers question the status quo. They challenge their own and others’ assumptions and encourage divergent points of view. Only after careful reflection and examination of a problem through many lenses do they take decisive action. This requires patience, courage, and an open mind. (Schoemaker, Krupp, Howland, 2013). Dysfunctional leadership is very unprofessional. “Unprofessional behavior can cause discomfort among team members, and it can undermine the leader’s credibility and authority.” (Blog).

Apple, Inc.

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership, Apple started in the garage of the Jobs family home. Apple would move over the next half century to become one of the largest and most successful tech companies in the world. The first product developed by Jobs and Wozniak was the Apple I computer and according to Wikipedia (2020) was “sold as a motherboard with CPU, RAM, and basic textual-video chips—a base kit concept which was not yet marketed as a complete personal computer.” In 1977, after creating the Apple I computer, Apple became an incorporated company in Cupertino, California. By the time apple had become an incorporation, Wayne had sold his shares back to Jobs and Wozniak. (Richardson, 2023).

After several product successes in 1977, including Apple II and MacIntosh computers, Apple faced trouble in the market. Wintel offered lower-priced PC clones that were operated on Intel software systems. Through this trouble, Apple was faced with bankruptcy. During the challenge of facing bankruptcy, Jobs repaired the failed operating system’s issues and developed new products including iPod, iMac, iPhone, and iPad allowing the company to perform a complete 360 by 1978. (2020).

Apple, after its start, went through a few short-term CEO’s. While the more prominent leaders remain to be Jobs, Wozniak, and Tim Cook, a collaborative modern-aged leader, it is important to acknowledge the role that others had played and how it affected the company and its vision. (2023).

Today, Apple has evolved to offer full-service technology in many varieties. Apple technology now includes headwear, watches, Augmented Reality (AR), streaming and subscription services, music, and more (2025). Apple has effectively adapted to the demand of the consumer through a technological revolution.

References

Schoemaker, P J. H. Krupp, S. Howland, S. (2013, January -February) Strategic Leadership: The Essential Skills. Harvard Business Review. https://hbr.org/2013/01/strategic-leadership-the-esssential-skills

Blog. The Top 5 Dysfunctional Behaviors That Leaders Should Avoid. Lolly Daskal. https://www.lollydaskal.com/leadership/the-top-5-dysfunctional-behaviors-that-leaders-should-avoid/

Wikipedia. (2024). Apple Inc. Wikipedia; Wikimedia Foundation. https://en.wikipedia.org/wiki/Apple_Inc.

‌ Richardson, A. (2023). The founding of Apple Computer, Inc. Library of Congress. https://guides.loc.gov/this-month-in-business-history/april/apple-computer-founded

Muse, T. (2023, November 27). Apple’s CEO History. Www.historyoasis.com. https://www.historyoasis.com/post/apple-ceo-history

Apple. (2025). Apple. https://www.apple.com/