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GD260 Module6

1. A piece of “data visualization” or an infographic. The graph maker focuses on a shorter time frame to tell a story of consistent increase for Pro-Life towards abortion among 18-29 year olds. There’s nothing about the data that isn’t true, but it is very selective.

2. A piece of design that is part of a larger identity system.

Burt's bees initial logo depicting the bearded founder underscores the feeling of simplicity and modesty. This is in stark contrast to aesthetics that other beauty and personal care products embody which makes the logo memorable for customers. The brand distances itself from flashiness, sticking to its nature-obsessed focus. Burt's Bees also responsibly sources ingredients for their products and use recyclable packaging which makes the brand identity consistent. They also behave consistently by giving to conservation projects and other green initiatives.

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GD 260 Module 5

1. Denotative meaning.

This is the flag of the People's Republic of China which is commonly referred as the Five-starred Red Flag. The flag is a red field with five golden stars in the canton. The design features one large star, with four smaller stars in a semicircle set off towards the fly.

2. connotative meaning

The five stars on the flag and their relations symbolize the great unity of the revolutionary people under the leadership of the Communist Party. Yellow stars are used to show light on the red ground. One point of each of the four small stars is pointed directly at the center of the big star, which indicates solidarity among Chinese people .

3. Find a piece of design and describe its iconic function

Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed misleadingly simple. Google has had a huge impact on the web to the extent of people using the brand as a term to search for something online.

4. Find a piece of design and describe its indexical function.

The designer represents a place that evokes feelings of energetic and exiting for a company that offer outdoor activities for young people.

5. Find a piece of design and describe its symbolic function.

This is a logo for FlyChat. The design is composed of a chat symbol and a plane symbol. The designer cleverly draw the plane symbol inside of the chat bubble which makes the whole design simple and easy to memorize.

6. Find a piece of design that references a past “style”

Pop art has close ties to mid-century modern styles with bright colors and a bold feel. This post of introduction of a Japanese restaurant has a strong comic book style. The designer represents it with saturated colors and bold outlines which is very catchy .

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Module 4

1. Rhythm in graphic design, page from a cooking magazine

2. Hierarchy in graphic design, The House Of God-Samuel Shem.

3. Ascender in graphic design, the letters h and d in Joseph Conrad.

4. Descender in graphic design, g and y in Curology

5. Counter in the letter O in Flour.

6. Crossbar in graphic design in the letters H and A in WHITE CHOCOLATE.

7. Large x-height in the product name “Attenir”, the ascenders do not go very far above the x-height .

8. Small x-height in the title, “French Country Cooking” the ascenders are much larger than the x-height.

9. Modernist graphic design of a Japanese book cover: Vibrant, progressive and bold. Created by the timing that a new generation of creative and financially liberated young people – playfully known as moga and mobo, or modern girls and modern boys – spurred a movement that energised Japanese innovation.

10. Logo for an art studio. The typeface is very special creating the shape through calligraphy. The texture behind the logo is from Chinese traditional style presenting history and culture. The whole design is based on the beauty of balance and symmetry.

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GD260 Module 3

1. Complementary Colors

This is a book designer for medical school students who need to take STEP 2 exam. The parts of using red and green colors contain the most important information including the title and the advertising words.

2. Analogous Colors

Red, orange, yellow are the main colors the designer used for this product. This lipstick is a Christmas specialty. The analogous colors the designer used are perfect for the holiday and also match with those gingerbread men.

3. A graphic design example that is predominantly cool colors

The color of the typeface is dark blue, and the color of the bottle is light blue. With the cool colors the designer used on the package, consumer would feel more calm virtually when using at summer time.

4. A graphic design example that is predominantly warm colors

The color of this design are very gentle and soft including light coral, banana, copper, which make people think of how soft the women's sink will feel after applying this body cream.

5. Graphic design that uses contrast in color to communicate the relative importance of something

This is an example of using contrast in value. The color of the bottle gets lighter and lighter at the bottom of it, which shows the consumer the real color of the blusher. This design makes customer have a better view of the product inside.

6. A graphic design example with one of the following gestalt principles of grouping

This continuation can be a valuable tool when the goal is to guide a visitor’s eye in a certain direction. The eye tends to want to follow the direction of the wheat goes, which make sure the most vital parts they should see fall within that path.

7. A graphic design example with an active figure-ground relationship.

The “E” and “x” in the FedEx logo create an arrow within the negative space between them. The designer tried to build a relationship by using this arrow and the FedEx which is a global distribution company.

8. A piece of graphic design that tries to look like something historical in order to communicate something related to that history

The picture the designer chose to use in the middle of the package is relative to the history of pasta.

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GD 260 Module 2

This design contains the contrast of spacing. The designer put most of the texts on the top part of this package and leaves almost all the bottom space for paintings, which makes it organized and easier to read.

The design of this dog treat jar contains the contrast of rotation. The direction of “ lay down” and “woof” is different than other texts.

This piece of design contains the contrast of texture. The designer used special shiny silver ink on several spots, which makes the information in the circle stands out more than others. 

The contrast of scale of typeface in this design makes the customer easier to get the information based on the size of the texts.

The way “T” set in this design is special, which creates contrast through rotation. It brings the whole logo alive that makes it more memorable.

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Image 1: This is a road sign located in Chengdu, China. The interesting part of this sign is the pinyin below the Chinese characters. Instead of using the regular  mandarin pinyin-BAICAO, the designer spells it as BEICAO which comes from the special local accent. 

Image 2 : The designer of this calender draws pictures that show her feelings everyday in a funny way. Instead of using boring numbers to remember the days, pictures might inspire more imagination and make past dates easier to remember.

Image 3 : This is a book telling a story about the writer and his grandma. The endless clouds and the sunset shows the writer’s endless cherishing of his grandma. The color usage is simple and elegant but also not too much.

Image 4 : This is a package designed by a Greek designer for a handmade organic chocolatier in India. The designer use a lot of their favorite gold foil on the text, and they also use a lot of items like rose, vanilla, honey, Ashgangada combined with Maya culture. Although the designer does not pay much attention to the fine details, the style and boldness fits the energetic traits of Indian culture.

Image 5 : This is a wall in a kindergarten. The designer uses a lot of different colors to attract kids’ attention. The characters on the wall are also very different from each other and have their own personalities just like the kids.