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We do, we do! Nothing says I love you more than a joint bank account and @ellamayding thinks so too. In collaboration with @upbanking, we cooked up a unique proposal that set the internet abuzz. Why the frenzy? Everyone thought 'committing a bit' hinted at wedding bells. But in reality, it was about opening a joint bank account with no strings attached. Because, let's face it, bank rollin’ with bae is the new love language.
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A Toast To New Horizons
Campaign Overview
Starward Whisky's “To New Horizons” campaign, launching in both Australian and American markets, goes beyond introducing new labels. It's an invitation to break from tradition and explore whisky in novel ways. The campaign's message, "Break the Mould, Sip Boldly," encourages both whisky aficionados and newcomers to embark on a journey of taste and discovery, challenging them to experience the spirit in adventurous and unexpected ways.
Execution and Impact
This campaign has achieved significant success in outdoor advertising, exceeding industry standards with its visually striking presentations and engaging narratives. Starward Whisky’s approach not only promotes their product but also fosters a culture of curiosity and enjoyment, appealing to a diverse audience. Through this campaign, Starward is creating a community centered on the appreciation of innovative and quality spirits.
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