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Digital Marketing Metrics cartoon | via @Marketoonist

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The Best Time to Tweet

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Paid Media: Positive publicity gained through paid advertising

Earned Media: Positive publicity gained through promotional efforts other than advertising.

Owned Media: Promotion channels that you control, such as your website, Facebook Page and Twitter account.

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Digital Marketing and the impact of Video (#Infographic)

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Customer Lifecycle / Conversion Behaviour

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Website Traffic generation is one thing. Getting people to stay is an entirely different matter

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I hear it all the time “we just need more website traffic.” Website traffic is always good, but what are you going to do with it and get them to stay?

You can have the most visited website on the Internet, but if your website is visually horrible and not engaging = it will not matter at all.

I get this traffic response from many people in small business. Traffic Traffic Traffic! We need website Traffic! You can generate traffic back to your website in so many ways like Twitter, Facebook, Pinterest, press-releases, blog posts, SEO techniques, etc., but if your website isn’t digitally designed to keep visitors onsite (content creation + design funnel flow) or steer them into converting (buy cart) product or service, then what’s the point?

Your challenge is to be part strategist, part creative, part producer and always inquisitive.

The first thing any digital marketer needs to look at is bounce rate. Bounce rate is the % of visitors who enter a site and “bounce” rather than continue viewing other pages within the same site. Bounce rate measures the effectiveness of a website to entice readers to continue on with their visit.

How do you keep visitors on your website longer?

Target your audience and plan content around them accordingly.  

Make your website visually appealing. Create or Download a good WordPress (WP) theme website layout. If your website is outdated and created 5 years ago, time to create a updated refresh layout. Example: improve your website’s readability by adding “visual breaks” in your content. Create space to let your content “breathe.” Use an easy-to-read font.

Website speed. Reduce your page loading time (like image compression). If you use a WordPress website platform, Install W3 Total Cache. W3 Total Cache is by far the best caching plugin for WordPress. Make sure to configure each setting for maximum load time gains i.e., Enable page caching via disk: enhanced. This caches your website in visitors’ browsers, Enable minify and set it to auto, Enable object cache via disk. A great article on this can be found here by Jonathan John (The Ultimate Guide to Speeding Up WordPress).

Content creation. Keep it constant, fresh, high quality, and flowing. Daily easy-to-read blog posts, hi-res images, Infographics, slideshows, create engaging article post headlines, add a call-to-action at the end of each post. Showcase your top posts with a “feature” post.

Internal links. Linking and designing content that links to the other internal content will help visitors stay on site. Your website’s navigation should be simple and easy. When you have a website that is hard to navigate, visitors are likely to just leave.

Quick Tip: Keep their attention on your content by setting all your external links to open in new windows.

Add a site search box within the website. Implement internal search (which is easy since it’s one of the WordPress standard widgets), you can even look at the queries they use on your website and get a better understanding of your audience and it keeps them onsite longer.

Make it responsive. This is a no-brainer with the rise of mobile (smartphones and Tablets). Websites that aren’t responsive will likely deter any mobile traffic. Make it easy for those visitors to browse your website from smartphone or tablet.

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Pinterest on the rise. Social ad effectiveness (traffic) driver strong to websites like Etsy.

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If you’ve ever wondered what the biggest pet peeve/pain point is for a digital strategist, it’s this.

The desire to be EVERYWHERE. With no long term strategies or goals for what you will do, how you will build, engage and maintain a community, what messages and tactics you’ll utilize, and how this will ladder up to your overarching organizational goals.

It’s better to be a rock star with just a Facebook and Twitter presence than be mediocre (or awful) on Facebook, Twitter, Instagram, YouTube, Pinterest, Vine, LinkedIn, and Google+.

It’s even worse to have presences that are blank or haven’t been updated in days/weeks/years.

Social media strategy is a marathon, not a sprint. It requires constant feeding and monitoring and engagement to keep it running.

Don’t start unless you have a long term strategy to carry you through.

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The 2015 Social Marketing Survival Guide / Brand Networks (SlideShare)

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10 ways to grow your social media followers

The competition to gain followers on social has never been fiercer as the majority of brands adopt social media as a fundamental part of their digital strategy. With social metrics used increasingly to gauge the value of a brand it’s vital that you have an active audience.

In our 10 Ways to Grow your Social Media Followers infographic we show you how posting quality content, identifying key influencers in your market and digging deep into your insights can get you those all important new followers and keep you current followers engaged.

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Should You Use the Value of a “Like” as a Metric?

Social media spending should not be justified by an observed difference in customer value that may not have been caused by social media spending.

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10 Tips to Build an Effective Online Marketing Strategy

There are a lot of various methods to market a company online nowadays. However fortunately, you do not have to attempt all them in order to learn what works. Members of our small company neighborhood have actually currently done a few of the legwork for you. Here are a few of their leading pointers for establishing an efficient internet marketing technique.

Boost Website Traffic and Get Better Leads Getting traffic to your site just actually assists your service if you're able to transform some leads. However there are some easy techniques you can utilize to increase your web traffic while likewise transforming leads, as Christopher Uschan lays out in this Acumium post.

Develop an Insta Worthy Account Instagram is ending up being a progressively popular marketing tool for companies. However you have to truly concentrate on producing an account that's deserving of the platform if you wish to get great outcomes. Here, Kayla Wilkinson shares some suggestions for utilizing Instagram on the Inkhouse Inklings Blog.

Follow These Social Media Rules of Thumb Social network marketing isn't really a specific science. However there are some basic guidelines that you can follow to make your organisation accounts more efficient. Here, Rachel Strella of Strella Social Media shares some social networks general rules. And the BizSugar neighborhood chimes in with some ideas here.

Embrace These Digital Marketing Strategies From Pokemon Go Possibilities are, you've played or are at least knowledgeable about the enhanced truth video game that's taking the mobile world by storm-- Pokemon Go. However aside from being an enjoyable and effective app, Pokemon Go can really offer some beneficial digital marketing lessons to other services, as Jilesh Varma shares in this Blurbpoint post.

Do not Build Your Whole Content Strategy on Rental Property Social network and blogging platforms can be excellent for sharing material. However if you just depend on those platforms without having a real website that you own and manage totally, you might discover your organisation in difficulty if those platforms choose to make modifications. Frank Strong of Sword and the Script describes more here.

Magnify Your Marketing Productivity With These Tools When handling your marketing efforts, you can utilize a variety of various tools to enhance your outcomes and effectiveness. In this Duct Tape Marketing post, Joanne Torres shares some leading marketing performance tools. And BizSugar members likewise talk about the post here.

Usage These Quick SEO Hacks for Newbies SEO can be a complex idea if you're simply starting. However there are some basic things you can do to make the entire procedure of enhancing for online search engine a bit simpler. Here are some SEO hacks from Stephan Spencer on the Search Engine Land blog site.

Usage Small Data to assist Increase Sales You hear a lot about huge information nowadays. However little information can in fact be rather valuable for companies too. In this post, Neil Patel describes how you can utilize little information in your organisation to increase sales. Introduce Your Startup With an Infographic

Infographics can assist you get messages throughout to online customers in an intriguing visual format. Here, Nick Bowersox shares some ideas for utilizing infographics in marketing efforts on the crowdSPRING blog site. You can likewise see input from members of the BizSugar neighborhood here. Produce a SaaS Knowledge Base Your Customers Will Love Innovation has actually produced lots of chances for services to truly customize experiences for their consumers. SaaS understanding bases offer a few of those chances when utilized efficiently. In this Process Street post, Robin Singh shares how you can develop an understanding base your clients will like.