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cgiuniverse · 5 years ago

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Making Advertisement Content

Promotional Mix: Advertising

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. Promotional mix consists of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. In the first session, we are going to talk about Advertising.

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.

MEDIA CHOICES IN ADVERTISING

Advertising has evolved into a vastly complex form of communication, with literally thousands of different ways for a business to get a message to the consumer. Today’s advertisers have a vast array of choices at their disposal.

Some types of advertising media available to an advertiser are: (1) print (2) film (3) broadcast (4) online (5) outdoor advertising.

Print media advertising is a form of advertising that uses physically printed media to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. Print advertisements are only effective when people see them. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media, but print isn't dead. Print media can be form as:

· Periodical advertising : magazine, newspaper, or anything else that comes out at regular intervals.

· Brochures, Leaflets, Flyers, Handouts.

· Direct mail : letters and postcards.

Film

Cinema advertisement is short commercial film that is not produced by big production houses. This type of advertising is quite costly because it requires higher distribution and film-making cost. As a representative meaning and it only has benefits for the local community.

Broadcast

Broadcast or Radio advertising is very popular these days. The advertisements are broadcasted from different stations of All India Radio. Radio advertising can be explained as “word of mouth advertising on a wholesale scale”. The advertising messages can be in different regional languages.

Online

Online advertising has become a daily part of internet life. For new marketers, it can be confusing getting the grasp of the scope and variety of online ads available. Companies around the world are seriously trying to find the good way to advertise, and today mostly small business owners are using online advertising to market their goods. Even though there are many free methods that you can use to drive traffic, it’s hard to beat the speed and ease of using a paid advertising campaign. As long as you have a reasonable budget and are willing to go through a learning curve, you’re ready to check out these options for online advertising.

Online Ad Types and Formats:

Google Search Ads

Google search ads are online ads that appear alongside the search engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click.

AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical to Google search ads. Adwords and Google serach ads are similar, for example when you type “Shopee” on Google, there are several advertisements that you can see on the results page.

Facebook Ads

Facebook ads exist in many different forms, each offering unique pros and cons for advertisers looking to market on Facebook. Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.

Outdoor

This type of advertising includes different media like posters, placards, electric displays or neon signs, sandwich men, sky writing, bus, train and tram advertising. This is also known as ‘Mural advertising’. The main aim of outdoor advertising is to catch the attention of passerby within twinkling of an eye.

This is the most effective medium of advertising. This is very suitable in the case of consumable and household articles like soaps, medicines, fans, shoes and pens etc.

Posters and placards: are usually fixed on the walls near the road sides, railway station and bus stands. These posters are made of thick paper or metal plate or wood and carry the advertising message which can be easily read and seen from a distance. The posters also pasted on the back of buses, trains and trams which are greatly helpful in carrying the message throughout and outside the city. Painted displays are prepared by expert painters which carry attractive multi-coloured pictures also to impress upon the people.

Electric displays or neon signs: are also used in order to impress the passerby. These carry a very short message. This is a very costly device.

Sandwich-men: move from street to street carrying the posters and peculiarly. They shout and sing praising the concern and the product. Sky writing is also known as air advertising.

Radio Ads

Radio listeners are still everywhere around the world. Radio is still played in the car, at the cafe/restaurant, minimarket, public transportation, at the mall, etc. This media can be used as a tool for marketing by broadcasting promotional messages of the business to reach audiences. Radio advertising is known as one of the fittest marketing efforts to match with the business’s budget. Also, radio listeners vary in demographic aspect which means radio can broadcast any type of advertisement.

There are some terms in radio ads that we should know:

Spot: refers to the common advertising approach of buying 30 or 60 second ad placements on a particular station

Adlibs: mentioning about product or service by the speakers in order to promote them to the audiences

Insertion: when the ad is inserted by the ad server.

Talkshow: a long program that talks about a product or service in depth.

Banner ads

Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.

Pop up and Pop behind

Pop up ads are advertisements that show up in a new browser window while pop behind is a type of window that appears behind the browser window of a Web site that a user has visited.

Promotional Mix: (2) Sales Promotion

Second promotional mix is Sales Promotion. Sales promotion is a tactical move to boost sales in a relatively short period of time.

SAMPLE

Sample is usually a small amount of product that is given freely to consumers in order to introduce the product to catch buyers attention.

COUPON

A promotional ticket in the form of a document or electronic graphic that can be used as a discount when a customer wants to buy a product or service.

REBATE

Return of a portion of a purchase price by a seller to a buyer, usually on purchase of a specified quantity, or value, of goods within a specified period.

PREMIUM

An extra or bonus that is given to customers when they are loyal or subscribe to our business.

GIFT

One extremely effective sales strategy is to use gift cards as a carrot to upsell your customers. If you offer a free $20 gift card after people spend a certain amount, they’re more likely to grab a few extra items to meet that threshold. And if they end up giving the card to someone else, that’s a new customer for you.

FREE TRIALS

Offering free trials for a limited period or of a limited quantity is a good marketing strategy to capitalize on the leads you get. Free trials really work well when you are confident about the quality of your product/service and when you offer a new product. There are many advantages of offering free trials.

It makes an impression that your company/product can be trusted.

It provides an opportunity to customers to compare your product with others.

Most people utilize free trials to get the most out of them; which will create a routine in their minds and can eventually make your product necessary for them.

Free trials let customers accustomed to new technologies and products; most people don’t want to test things by spending money on them.

CASH BACK

When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.Cash back rewards are actual cash that can be applied to a credit card bill or received as a check or bank account deposit. Cash back can also refer to the practice of charging an amount above the purchase price on a card, and receiving the extra money in cash then and there. Cash back program is offering many benefits to both companies and customers. For example: simple, cost-effective, and results-oriented promotional activity

PROMO PRICE

Promotional pricing is when a seller reduces the price of a product or service to attract customers as a marketing or sales tactic.Promotional pricing artificially increases a product's value for a sales boost, often reduced by a percentage amount for a limited duration and therefore deemed to be on sale. In addition to a lower price, a promotion increases value by creating a perception of time-based scarcity. Products perceived to be scarce are of much greater value than abundant products.Thus, most promotions are temporary.The act of offering a lower price temporarily is to enhance the effectiveness of sales efforts to cost sensitive users. Promotional pricing can also act as a sales initiative amid launching products or services. Promotional Pricing Examples

Buy one get one free

Save 20% off today

Black Friday and Christmas sales

BUY 1 GET ?? FREE

So, this is an example of promo price advertising implementation using buy one get one free.

PROMOTIONAL MIX: (3) EVENT & EXPERIENCE

One of the promotional mix is event and experience. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays. The practice works because it engages consumers while they’re in a willing, participatory position.

Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or “event marketing experience,” the idea is to create a memorable impact on the consumer. One that will inspire them to share with their friends both online and off. These experiences could include an event, a part of an event, or a pop-up activation not tied to any event.Some types of advertisement through event & experience available to an advertiser are: (1) sport (2) entertainment (3) festival (4) art (5) charity (6) tour (7) museum.

PROMOTIONAL MIX: (4) PUBLIC RELATIONS & PUBLICITY

A variety of programs designed to promote or protect the image of the company or individual products. those media are News, Call Center, Speech, Seminar, CSR, Comunity Relation, Media and Magazine.

PROMOTIONAL MIX: (5) PERSONAL SELLING & (6) DIRECT MARKETING

Personal Selling : Face-to-face interaction with one or more prospective buyers for the purpose of making presentations, answering questions & procuring orders.

Direct Marketing : Use of communication media (mail, telephone, fax, e-mail, or internet) to communicate directly with or request a response or dialogue from certain customers & prospects

WEAKNESSES

Weaknesses of implementation this model are:

Budget, as We know that not all companies have a lot of budget. Sometimes, budget can be a problem for Small companies that have limited budgets or limited capital. There is no perfect media, Every single media has their own weakness and it can be treats for the company. Commercial sources are doubtful, this aspect related with trust from customers and It’s still relevant with the rate of trust from customers.

CHALLENGES

After We know the weakness then we face the challenge of implementation promotion mix such:

Message noticed this challenge is how to make an advertisement that can be notified by the customer to be.

Message read, if the messages in the form of text the challenge are "how to attract the reader to read our message."

Message heard is the part of challenges for audio like broadcast media "How to interact the customer to be to hear our ads and interested in our product."

Message got responses after We got a notice, and customer wants to read, hear or watch the ads of our product again then the customer will give the respon for us.

PROBLEM SOLVING: CREATIVE MESSAGE PLANNING

We know the weakness and the challenge, so we solve the problem by making Creative Message Planning.

TASK 1: MESSAGE STRATEGY

Task one is how to set the message strategy with creativity. Creativity, in this case, can be combined with the new ways or new style in the advertisement and can attract the customer to be interested in your product.

OLX vs Tokopedia vs Bukalapak

Tokopedia

It's safer because it has a joint account, is more practical with shipping tracking facilities, and is also more flexible because it doesn't limit the number of products and can load more photos. Many ways to do promotions that do not require money, ranging from free websites, search engine organizers, social networking communities to various events held by Tokopedia to help members promote. The transaction process between the seller and the buyer is safer because each process requires the seller and buyer to confirm, starting from payment confirmation, shipping confirmation to confirmation that the item has been received.

OLX

It's free in the member list and makes advertisements for products that are sold are also free. All that's left is to list directly snap the items sold and advertise for free. The number of visitors from hundreds of thousands / day makes the products we sell have a searchable opportunity. This feature has a verified account facility. For verified account buyers, it can help to give an idea that the person being invited can make a trustworthy transaction. For sellers, a verified account can increase buyer confidence. If you have an account, verify immediately so that you are not branded unclear. Or a fake seller

Bukalapak

Bukalapak has one more value that Tokopedia doesn't have, namely the 'Take Yourself' option. This option allows buyers to save on shipping if they are still in the same city.

News Announcement

A press release is an official announcement (written or recorded) that an organization issues to the news media and beyond. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.

COMPARISON

Comparative advertising is a marketing technique in which the product or service of a business is viewed as superior as compared with that of a rival. A comparative advertising strategy may include a side-by-side comparison of the characteristics of a company's products versus those of its competitor. It may also feature interest- or cost-based comparisons.

INHERENT DRAMA

Inherent Drama is a product feature that makes it bought by the customer (Belch 274). This is also what Mcdonalds do with their advertising. We can see only a couple of these, but this sort of strategy works very well like what McDonald's did in this commercial where the tagline and logo shows us. The ad informs us that Mcdonalds is "we should give our best to your family." We all know that lunch time is the perfect time for family members to bond and eat together in Mcdonalds, and Mcdonald food is the best food for this precious time.

PROBLEM / SOLUTION

The problem-solution format is all over social media; it just goes by the name of hacks. There are countless videos showing you how to solve common problems “the easy way.” For instance, the video below shows 7 “easy ways” to spruce up your bathroom. The production value isn’t good and the music is even worse, but the video has been watched more than 120,000,000 times and shared more than 2 million times. Problem-solution advertising gives you a great way to talk about your product with an extremely clear benefit. And while it was born with the dinosaurs of advertising, it can evolve to survive. You just have to be open to making the everyday problem into something that’s extraordinary.

The video to the material is below:

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(Niken, Fauzi, Prily, Ade)

#advertisement #content #ads #Telkom University

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cgiuniverse · 5 years ago

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New Product Development

Today's topic in Content Development class, we learned about new product development which focuses on:

New Product Development

Product Innovation Strategy

Fast to market or fast follower strategy

The materials are in this file below:

Conclusion:

We studied about the strategy based on Old market and product & New market and product, the New Product Development process and etc. The QnA that appeared on the discussion session are:

Q: How to make our product sustain in the market?

A: We can focus on 2 things, the price leadership or the differentiation to catch up with the customers.

Q: If we are entering the digital content industry, how is the strategy?

A: We can focus on the quality first to catch up with the viewers and later make new content once we already get the audience.

Hopefully this Presentation is useful for those who wants to do product development!

(Prily, Ivory and Niken)

#product development #content development #cgi

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cgiuniverse · 5 years ago

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THE EVOLUTION OF TECHNOLOGY AND ITS ECOSYSTEM

The evolution of technology is a very wide and broad topic to discuss. Technology has gone through a long road to reach the place where it is now. Buuut you don't have to read a long parapragh to know about it because we have summarized it for you to see!

See the table below!

Technology and Its ecosystem

And also we have the explanation for the evolution of technology below:

Technology and Its Characteristics

1G is the first wireless communication network that operated during the 1980s. First generation applies to the analog "brick phones" and "pocket phones" as adopted by mobile cellular technology for the first time. (NMT, C-Nets, AMPS, TACS) are known to be the first cellular analog technology systems that began in the early 1980’s.

Analog 1G, which began in the 1980s, has been replaced by fully digital 2G networks. 2G networks initially began commercially on the standard Global Mobile Communications System, or GSM / CDMA. 2G on GSM standards was first used by Radiolinja, a Finnish GSM operator established on 19 September 1988, in commercial use in 1991.

3G is the current generation of mobile telecommunications standards and a third. 3G replaces 2G technology and goes ahead with 4G technology. Current 3G networks were developed through ITU's International Mobile Telecommunications Project 2000 (IMT-2000). 3G technology allowed faster speeds of data transmission, improved network capacity and more advanced network infrastructure.

4G is 4th generation of cellular wireless standards in telecommunications. It is a successor to regular 3G and 2G families. In 2008, ITU-R specified the requirements of IMT-Advanced (International Mobile Telecommunications Advanced) for 4G standards, setting peak speed requirements for 100 Mbit / s 4G service for high mobility communication (such as pedestrians and stationary users).

The 5G (Fifth Generation Mobile and Wireless Networks) can be a complete wireless communication without limitation, which bring us perfect real world wireless – World Wide Wireless Web (WWWW). Each cell phone in the 5 G network will have permanent "Home" IP address and "address care" that reflects its actual location. If a device on the Internet tries to connect with the cell phone after that first, it sends a packet to the home address and then the home address server sends a packet through the tunnel to the actual location.

Objectives of 5G:

Elevated Service Quality and User Experience: In contrast with the complexity of traffic, consumer expectations for mobile broadband service quality are rising and increasing use. Multi-vendor networks and systems are dynamic and constantly evolving, putting tremendous demands on service management. The focus shifts to managing the delivery of high quality services, i.e. supporting centric operation and user-centered management.

Consistent Connectivity Experience: The Digital Society's next wave will be characterized by the capability of an ICT network for immediate availability of service and adaptability on request. An instant immediacy in mobile services will lay the foundation for a whole new set of mobile apps to proliferate and push communications capabilities beyond what is possible today. Wide-ranging adoption of M2 M services will be encouraged if greater network capacity is required to handle huge connections.

Ability to Handle Disruptive Growth in Network Capacity: Workloads on servers are increasing by 10 per cent a year. The demand for the network bandwidth is increasing by 35 per cent. Capacity for storage is increasing by 50%. Growth in power costs is 20%. Throwing more energy on demand isn't the solution; new ways of optimizing power are needed. Web pages are accessible, 450,000 iPhone apps are accessed, more than 200,000 Android apps are used, there are 10,500 existing radio stations. All the drives are IT demand.

Here is the selfie of us today hehe😁✌

(From left to right: Prily, Ade, Ivory)

#1g #2g #3g #4g #5g #technology evolution

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cgiuniverse · 5 years ago

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Sawit - Palm business prototype

In this video, we're going to discuss about our app that is called Sawit. This app is addressed for palm farmers or palm businesses for easier transaction. All the trades of palm products and farming equipment are available on the app. There's also update for palm price every day. Toko is where the products are sold. Farmers can also see the weather forecast to know whether it is a good day for farming outside. We can read the news especially about palms too on the homepage. We will have our own profile and we can use chatbot feature to know about all the infomation of palm.

Hope this prototype will be inspiring for youth!

youtube

#sawit #prototype #app #app interface #telkom university

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cgiuniverse · 5 years ago

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Fauzi Ahmad - 1401164633

#kids #content #dreamjob #teamwork #cheerful #emphaty

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cgiuniverse · 5 years ago

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Advertisement For Kids: Smax Chiki Analysis

Last week, our group did an explanation and analysis of advertisement for kids. This topis is useful for knowing what is suitable strategy that marketers can use to promote their brands to the kids. Once we know the strategy, we can be creative to make the content and concept for the advertisement.

So, to know more, check the video below!

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#ads #advertising #marketing #kids #telkomuniversity #telkom university

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cgiuniverse · 5 years ago

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The Japanese Smart Society 5.0

The era currently being developed by Japan is the era of Society 5.0. The development of the internet is not limited to information media but all aspects of life in it. If humans were still in transition, Society 5.0 gave humans the role of primary control in technology. When the work used to be done all by oneself but in Society 5.0 leads to network assisted.

SMART CAR

Jobs that are too general in nature seem to be replaced with safer technology. Japan does many things, one of which is by using autonomous cars that use IoT. How it works will read all objects with dozens of sensors installed in the vehicle. Road accidents may be the reason, drivers who are stuck in traffic will have a bad feeling condition. Not to mention the reckless actions that can threaten many people. The implementation of autonomous car is an option, the number of workers such as drivers has begun to be replaced. In addition the driver or passenger can determine their own route. They do not need to focus on the road because the vehicle will lead to the intended location. The autonomic car concept also interacts with other vehicles, thereby reducing road accidents. Not only that, vehicles in Society 5.0 will be more environmentally friendly.

BIOMEDICAL

Another area that has disruption is the health sector. Japan is famous for its high life expectancy. On the one hand it’s a sign of a prosperous country, it’s just that the number of elderly people vulnerable to disease is certainly not small. The most difficult thing for them when they have to go to the clinic or hospital when treatment. Parents are very vulnerable and easily tired, not to mention a convoluted operation that makes many people fail to go there. Society 5.0 also allows parents to change easily from a distance to the doctor they are aiming for. The doctor also has biometric data of the patient, so he can find out complaints of the patient’s disease. The process of analyzing the patient’s disease is done by Deep Learning, as a result the diagnosis process is faster and more precise. The old man had no more difficulties with the diagnosis. He was not confused when he went to the hospital because he got a prescription. If you need further treatment, then there will be an autonomous car that will pick up the patient independently to the hospital. Drugs from a doctor’s prescription will be sent via drone after the patient arrives at home. Practical and easy at the same time can increase the life expectancy of Japanese people longer. The consultation and operations process has become more advanced by involving a lot of technology. Starting from the application of virtual reality, including before surgery, so they can know the disease and the process of handling patients. Doctors can be more accurate in various case studies such as the operating time. So that the operating time becomes faster and on target.

SMART AGRICULTURE

Even in agriculture, Japan doesn’t have many young people working on agricultural land. While parents are too old to operate a tractor and sweat in the sun. Japan also sparked the concept of smart agriculture, cultivating agricultural land does not have to sweat sweat because it is connected to the gadget. A number of equipment such as tractors will plow their own fields according to the groove he wants. This work can be done remotely, including monitoring weather changes to pests on our land. The results remain optimal and can be done anywhere, by applying the IoT concept in a number of devices. So that the tractor will move according to the predetermined path, there is no need to do it manually because it is fully integrated with IoT. Anyone can do it without having to know how the tractor works.

SMART HOME

The concept of smart home will be very popular, all technology objects in the house will be integrated with IoT. Ranging from lights, air conditioners to kitchen equipment will work smart. One of them is by using voice commands or from a personal gadget. The concept of smart home will be widely adopted in Japan nowadays.

SMART LOGISTIC AND SUPPLY CHAIN

The role of humans in the field of logistics is also increasingly minimal and replaced with drone services. Maybe we are familiar with couriers delivering letters to food delivery in front of the house. He will knock on the door of the house and give your order. It’s just that this system is often constrained for example it is stuck, not knowing the address to the wrong order.

CLOUD ACCOUNTING AND FINTECH

There are other fields that are applied to society 5.0 in the payment process. No longer need paper money anymore because there is already cloud accounting. The payment process is quite plural as we hear, as is the application of Fintech (financial technology). Previously the transfer process took a long time, had to go to the bank and queued for quite a long time. The fastest is a transfer with a limited amount with a large cut. But now Fintech is able to do transactions between continents in seconds, the discount is very small and efficient. This application carries the concept of peer to peer that is fast and transparent in accordance with the objectives of Society 5.0

#smartsociety5.0 #IoT #Robot #AI #Bigdata #smartlogistic

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