chuckscherubs - Tumblr blog

[chuckscherubs]

[Editor's Note: We depart from our tips, tactics and strategies approach for this holiday essay. In it, John Casey expresses gratitude for a relationship between PR pro and client. It's our way of wishing you, our reader, a wonderful Thanksgiving.]

Each year at Thanksgiving, I pick one professional experience to be grateful for. This year, with news that Kmart is closing its remaining stores, I am grateful for years spent with an 'angel' of fashion.

As media relations director for Sears and Kmart, I helped arrange a satellite media tour (SMT) for Jaclyn Smith, the former “Charlie's Angels” star.

As we know, SMT's are a trudge. But Jaclyn never complained. She'd sit in a lit studio, with a camera pointed at her for hours on end. Usually she was beamed into local morning news-and-lifestyle programs across the country. It’s grueling work. Between appearances you get a five-minute break.

While we were waiting to go live during a local news program, the anchor, who was between commercial breaks, had a live mike. Suddenly, in the quiet studio where Jaclyn and I sat, we heard the anchor barking orders to her crew. At one point she yelled, “Who is this person we’re interviewing next? Who is Jaclyn Smith?”

To Jaclyn, I was fun-loving and easygoing. At that moment, though, I wasn't.

Shaking in anger, I ran to the control room, and asked to speak with the anchor. I don’t want to repeat here what I said, but by the end of the conversation she knew Jaclyn Smith.

Officially, I became one of those hotheaded PR guys.

A Fashion Pioneer

Besides the many jobs lost, one of the saddest parts of Kmart’s closing is the loss of Jaclyn Smith’s line of apparel and home goods.

Starting in 1985, Jaclyn became the first celebrity to put her name on an apparel line at a big-box retailer. She remained loyal to the bitter end. But that’s Jaclyn, one of the most loyal people on the planet, and, true to her iconic television character, an angel.

It was a big gamble for her to sign a deal with Kmart. She was glamorous, gorgeous and gifted. A lot of people told her ‘Don't do it.’

However, Jaclyn explained to me that she had a gut feeling that it was the right move. She was correct.  She sold $100 million+ worth of products during her 36 years at Kmart, according to estimates.

I was at Kmart during Martha Stewart’s last year. A branding agency was hired to find Stewart’s replacement. The terrific CMO, Bill Stewart (no relation to Martha), invited me to a meeting where replacement suggestions were revealed. Several names were mentioned, but, to me, one was missing.

“Did anyone consider Jaclyn Smith?” I asked. “She’s loyal to a fault, and so are her customers. We’ve been doing some great PR around her, putting her back out as a Kmart fashion icon.”

Let’s be clear. I was not responsible for the expansion of Jaclyn’s line at Kmart, after Stewart left. But I was happy when she branched out into home décor in 2008 and outdoor furniture. Jaclyn deserved the increased shelf-space.

A Class Act

Working with celebrities comes with the territory in PR, particularly with retailers. But there was no one more courteous, kind and giving than Jaclyn. The biggest surprise was seeing her zest for life, and reveling in her sense of humor.

And she was down to Earth. So many reporters told me so. And, they'd say, ‘You're lucky to work with her.’ And they marveled that she loved her line of apparel.

She could afford designer clothes and accessories, but Jaclyn relished and was proud to wear the styles she helped design at Kmart. She really cared about her line, and loved to talk about it. That meant a great deal to customers. During tours of Kmart locations, she enjoyed when customers praised her stylish and affordable line.

Years later, Jaclyn remains a friend. This, despite the fact that she had me tag along with her to a dinner with Bravo executives. They pitched her the reality show “Shear Genius.” She wanted a PR perspective about how the show might resonate, and how it could help her brand.

A Reality TV Host, But Not Really

I was, along with others, in favor of her doing it. But Jaclyn is not a reality star. A reality star requires somewhat of a fabricated persona. Jaclyn is as authentic as they come.

I was sad when the notification popped up on my phone that Kmart was closing its last stores. As a former Toys “R” Us employee, I’ve been through this passion play. But with the Kmart news came the realization that fashion was losing one of its most enduring stars.

It was the thrill of a lifetime to work with Jaclyn and become her friend. I'm grateful for all of it.

When I mention her name and someone asks, ‘Who is she?’ I assure you that I explain who and all that she is. After all, isn't that what a devoted and extremely grateful PR guy would do?

John Casey is lead columnist and editor-at-large for The Advocate. Previously, he was a media relations director for Sears Holdings.

[chuckscherubs]

Cute article, but they left out Kelly’s yellow mustang!

[chuckscherubs]

(via Charlie's Angels Actors You May Not Know Passed Away)

[chuckscherubs]

(via Jane Seymour, 70, enjoys a reunion with friend Jaclyn Smith, 75, in stylish snaps | Daily Mail Online)

[chuckscherubs]

(via 2000 Race Car Charlie's Angels Movie Car | A93 | Rick Treworgy's Muscle Car City 2021)

HIGHLIGHTS

1 of 4 purpose-built race cars used by Columbia pictures in "Charlie's Angels"

Custom built by Tri-C Engineering

ZZ 350 crate engines

Automatic transmission by Trans Axle engineering

Tube chassis design

Not built for road or track use

Sold on bill of sale

[chuckscherubs]

Lego Charlie's Angels: Townsend Agency (v1.2)

We need this! Go to http://b.link/LegoAngels and vote to help make this set a reality!

[chuckscherubs]

(via Lucy Liu - Charlie's Angels stars - Where are they now? | Gallery | Wonderwall.com)

Nice wrap-up of all the Angels...

[chuckscherubs]

The #CharliesAngels-versary is finally here! Twenty years ago today, the finest female-empowerment movie ever filmed held its premiere in L.A. We salute and thank Lucy Liu, Cameron Diaz and producer-star The Drew Barrymore Show for bringing us this powerful, iconic trio and a beautiful example of female friendship, support and utter bad-assiness.

[chuckscherubs]

(via Cheryl Ladd's Cataract Journey | PanOptix.myalcon.com)

Looking gorgeous and seeing well, apparently!

[chuckscherubs]

(via ‘Charlie’s Angels’ Cheryl Ladd’s Best Beauty Tip – NBC Los Angeles)

All about her vision / cataracts / promo deal with Alcon, but still, she’s sweet and gorgeous, so...

[chuckscherubs]

(via Lucy Liu To Star In ABC Comedy Pilot From Shana Goldberg-Meehan – Deadline)

ABC’s workplace comedy pilot formerly known as Bossy has found its lead. Lucy Liu will star in the show from Better with You creator Shana Goldberg-Meehan, CBS Television Studios and 20th Century Fox TV.

Liu, who most recently starred in CBS All Access’ Why Women Kill, will lead the cast of the Untitled Workplace Comedy, which also was known as Kids Matter Now during development.

This comes after ABC revealed that the pilot was one of five that it intends to film from its current batch of pilot orders as soon as it is safe to do so. Last month, the network said it was picking up the cast options for these projects through to the end of September.

In the comedy, Liu plays Devin, the fierce and powerful head of Shelter, a large and successful modern furniture company. She is a force and is unfamiliar with failure. But when Devin adopts a baby, she is ill-prepared for the task of parenting and feels at a complete loss as to how to be a mom.

The multi-camera comedy is written and exec produced by Friends alum Goldberg-Meehan and directed by Speechless’ Christine Gernon. Liu will be a producer.

It is Liu’s latest network role, having starred as Dr. Joan Watson, alongside Jonny Lee Miller, in CBS’ Elementary. Other roles include Difficult People, Southland, Marry, Cashmere Mafia, Dirty Sexy Money and as Ling Woo on Fox’s Ally McBeal.

On the feature side, she stars in Netflix rom-com Set It Up and has starred in Charlie’s Angels, Kill Bill and Chicago and also voiced the role of Lady Sagami in animated feature The Tale of the Princess Kaguya.

Liu is repped by Framework Entertainment, ICM Partners, and Schreck Rose.

[chuckscherubs]

(via Thandie Newton Left Charlie’s Angels After a Racist Meeting, She Says | Vanity Fair)

Terrible and not at all surprising, but glad the role went to Lucy.

[chuckscherubs]

In which she’s very diplomatic, since Farrah was notoriously rude to Cheryl, as was Kate Jackson during the guest shots. #Class

[chuckscherubs]

(via Farrah Fawcett's Life in Photos - Pictures of Farrah Fawcett)

Nice photo essay on Harper Bazaar’s website.

[chuckscherubs]

(via Cheryl Ladd on 'Charlie's Angels', Her Marriage and Aging in Hollywood)

[chuckscherubs]

(via How Jaclyn Smith Created Her Multi-Million Dollar Fashion Company - Biography)