cosmeticimagemarketing - Tumblr blog

[cosmeticimagemarketing]

Cosmetic Image Marketing

Since Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her is my website  www.CatherineMaley.com

Beauty and the Biz is for Plastic Surgeons who know they don’t know everything and are open to discovering the pearls to grow and scale a sellable asset when they’re ready to exit.

Listen in as Catherine interviews surgeons who talk about the business and marketing side of plastic surgery and listen to Catherine’s pearls from consulting with plastic surgeons since Year 2000.

Why do you want to do plastic surgery podcast marketing? The obvious answer is to attract more cosmetic patients to your practice and that’s a good reason.

Maybe you want to be the “voice of reality” for prospective cosmetic patients to help them separate the reality from the hype. Being an educational platform is also a great why.

You may also want to grow your brand and build a reputation in this industry as an influencer.

Or, maybe you’re simply ready to grow and expand and this is a fun way to stretch your skillset. There’s no right answer. There’s only an answer that will keep you engaged and committed.

Now that your why is established, here is what you need to get your podcast up and running.

[cosmeticimagemarketing]

Marketing Mix Strategies for Plastic Surgeons

No marketing strategies work all the time or every time. Let me say it another way that is more clear….

There are NO silver bullets in today’s saturated marketplace.

Consumers change, media changes, tastes change so you need a strategic marketing mix to get results.

The secret to marketing is to test and tweak several things until you get results. Then keep doing it until it no longer works.

This should help….

It’s my “20 Cosmetic Patient Attraction Strategies” guide I prepared for you to give you proven strategies that work in the real world.

Define Your Preferred Patients

You’ve probably heard the saying, “You can’t be everything to everybody.”  Cater to the group you consider your preferred cosmetic surgery patients.

Learn their demographics and needs. This is important because only a certain percentage of the population will purchase cosmetic enhancement procedures, products, or treatments.

By marketing to the right niche market, you’ll be more profitable. You won’t waste your effort, time, or money by throwing out your message to just anyone.

Start with Your Current Patients

While you’re waiting for your other digital marketing strategies to take hold, implement some “fast-acting” marketing projects that give you revenues now.

Start with your current patient base. They already know, like, and trust you. Therefore, they’re much more apt to respond to your marketing efforts.

Educate them on what’s new or who’s new in your practice, update them on what’s happening in the industry and encourage them to return, refer and review.

Track Your Results

Make sure your staff asks every new patient how they heard about you. You can also code your ads, use a special telephone line or special links so you know which patients were interested so you can follow up.

The beauty of these tracking aids is you’ll be able to pull reports to track trends and marketing results.

If the numbers are good, keep going. If the numbers are disappointing, tweak or delete.

If you would like help customizing your own marketing plan, you can schedule a Free 30-minute call with me to map it out. Click Here to Schedule.