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TECHOPUNERSHIP BLOG 5

Leveraging Intellectual Property as a Business Strategy: Insights from Engr. Gladdy Christie H. Compasan

Companies can gain significant advantage by leveraging intellectual property (IP) in order to protect their innovations and create new sources of revenue. Intellectual property consists of creations of the mind, for instance, inventions, literary works, artistic works, designs, symbols, names, and images used in trade.

IP as a Competitive Advantage

Differentiating in the fiercely competitive market. Engr. Compasan emphasized that a strong IP strategy does not just protect unique inventions but also places the company ahead as market leader and build the confidence among consumers and investors.

Integrating IP into Business Strategy

Engr. Compasan emphasized the importance of embedding IP considerations in a company’s strategy. This includes coordinating IP objectives with overall corporate objectives, promoting an IP culture, and ensuring that IP rights are well enforced.

Rationale for Issuing a Patent

These philosophical theories the Bargain Theory and the Natural Rights Theory correspond to the issuance of patents. Bargain Theory is the one which argues that society only grants inventors monopolistic rights in exchange for the disclosure of their inventions. However, the Natural Rights Theory postulates that an inventor is entitled to the fruits of intellectual labor by birth. Consequently, patents constitute a social contract that entices inventors to divulge knowledge in exchange for exclusive rights.

Disclosure Principle

A vital element of intellectual property rests on disclosure principal, where inventors disclose all information regarding their creations to qualify for protection. Such disclosure adds to the general body of human knowledge and also enhances the spirit of transparency in order to inspire additional inventions.

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TECHOPUNERSHIP BLOG 4

"Unveiling Success: The Symbiosis of Product Launching and Marketing"

In the ever-evolving landscape of business, the launch of a product isn't just a transaction; it's an orchestration of innovation, understanding, and strategic marketing. This blog dives into the delicate dance between product launching and marketing, exploring how their symbiotic relationship is the secret sauce to a triumphant market entrance.

Innovative Product Conceptualization

Before the curtain rises on a product launch, the backstage work is critical. Innovations must stem from a deep understanding of market needs and consumer pain points. Here, marketing steps into the spotlight, conducting comprehensive research to refine the product and identify the audience it resonates with.

Strategic Planning and Development

Success doesn’t happen by chance. It's meticulously planned, with goals, timelines, and resources carefully allocated. Marketing, at this stage, is the architect of the launch strategy, ensuring that every move aligns with the product's unique features.

Building Anticipation with Teasers

A successful launch is as much about the lead-up as the grand reveal. Teasers are the tantalizing glimpses that generate anticipation. Crafting these teasers is an art mastered by marketing, using channels like social media and email to create a buzz that lingers.

Launch Event and Branding

The launch event is the red carpet moment for the product, and it's not just about the product itself. Marketing takes the reins, orchestrating the event, managing media coverage, and leveraging influencers to ensure the brand's grand entrance into the market.

Multi-Channel Marketing Campaigns

Post-launch, the spotlight shifts to sustaining momentum. Marketing takes center stage with multi-channel campaigns spanning digital platforms, traditional media, and in-store promotions. The goal is to highlight the product's features and benefits through tailored messages, reaching diverse audiences.

Gathering and Utilizing Feedback

No performance is flawless, and feedback is the critical review. Marketing facilitates the collection and interpretation of customer feedback, guiding ongoing campaigns to address concerns and leverage positive feedback.

Adaptation and Long-Term Marketing

In the ever-changing market, adaptability is key to longevity. Marketing evolves with the product, ensuring it remains relevant through continuous engagement, updates, and customer-focused initiatives. Long-term success is not just about a moment in the spotlight but sustaining that glow over time.

In the dynamic arena of product launching and marketing, the symbiotic relationship isn’t just a strategy; it’s a necessity. It's the thread that weaves together innovation, planning, anticipation, and adaptability into a tapestry of success. Mastering this dance ensures not only a successful launch but a sustained presence in the spotlight of the market, where every encore is met with applause. The stage is set, the product unveiled, and the journey of symbiotic success begins.

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Technoprenuership Activity 1

I attend the zoom meeting on September 13, 2023 about the Design Thinking. The first thing I learned is about the 5 stage process are the empathize, define, ideate, prototype and test. This stage of design thinking, it is a process to follow when you are starting your startup business.

Startups

A startup is a company that’s in the initial stages of business. Founders normally finance their startups and may attempt to attract outside investment before they get off the ground. Funding sources include family and friends, venture capitalists, crowdfunding, and loans.

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Technoprenuership Activity 2

I attend the zoom meeting on September 18, 2023 about the Value Proposition. The first thing I learned is about the value proposition is a clear and concise statement that outlines the unique benefits and value that a product, service, or offering provides to its target customers. It communicates why the offering is better or different from competitors and why potential customers should choose it. A strong value proposition should address the following key elements are the customer needs, solutions, differentiation, benefits and etc.

The Value Proposition Canvas is a strategic tool used in business and product development to understand, design, and communicate how a product or service creates value for customers. It consists of two main components: the Customer Profile and the Value Map. Value Proposition Canvas is a powerful tool for understanding and designing products or services that resonate with your target audience. By thoroughly exploring customer profiles and value maps, you can create a compelling value proposition that meets the needs and desires of your customers while setting your offering apart from competitors. Regularly updating and refining your value proposition is crucial for long-term success.

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TECHNOPRENEURSHIP WEEK 4 BLOG

First we create the competitive analysis with my groupmates. We identify the more convenient, less convenient, more expensive and less expensive of our startup is the BinSens and three competitive startups.

Then we create the table of our 3 competitors and our startup to identify the differences of 4 of them

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Innonavite Summit

Day One

I was attend the first day of innonavite Summit in gym. I was amazed the the startup of each departments and campuses. I think my favorite startups is the Balubal Campus. The booth exhibits, which included cutting-edge medical technology, robots and artificial intelligence, sustainable agriculture, and e-learning solutions, stood out as outstanding examples of innovation. These displays served as a visual representation of the dedication to development, environmental awareness, and technical innovation. The summit acted as a hub for ideas, encouraging cooperation between researchers, business leaders, and innovators in order to create the future. This event demonstrated the value of research and the capacity of human creativity to address the opportunities and challenges of the future, reiterating the notion that innovation knows no bounds and that a better future is attainable through ground-breaking research and imaginative ideas.

Day 2

I was attend at fourth floor LRC Building, the event title is "Building Startup" it was wonderful event because I have lot to learned to how to start the startup. Then I go to the gym and watch again the startup exhibit. Then I was amazed of all startups. Then I enjoyed especially the free taste.