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This fits a pattern of how Millennials shop and buy across other categories. They aren’t cheap, from fine wine to home-delivery to high-end electronics, Millennials, on average, are willing to spend more than other generations. But purchases need to include more immediate emotional impact and instant bang for their buck than they did for older generations or, like Jenna and Steven, they just aren’t buying. Here are three reasons why:

Millennials crave vibrancy and excitement.

Ownership is simply not as central to the Millennial mindset as it was to other generations. The long-term commitment that’s by nature a part of most big-ticket purchases such as cars, homes or even luxury handbags is less appealing to a generation that gets bored more easily and values immediacy. An adventure, a festival or a Super Bow party (yes, Millennials spent the most (link is external)on that event too has immediate and emotional impact.  And aside from the obvious - that it’s simply fun to be with the one you love and experiences are memorable markers of affection - experiential gifts have a leg up with Millennials because social media chronicling lends permanence to less tangible purchases like dinner and festivals.

Social media turns bragging into sharing.

Fawning over each other’s Valentine’s Day baubles and flowers at the office may be antiquated, but fawning, bragging and “sharing the joy” will never go out of style. It’s normal for people, especially young adults, to want to show others that they are loved. But it’s far more socially acceptable to post an expensive meal on social media than it is to show off an expensive gift. And that gives experiential gifts an edge over tangible gifts.

Tangible gifts will ever go out of style. But the rising preference for experiential gifts - especially “the gift of me” demonstrates the dynamism and disruption that Millennials are bringing to the marketplace.

But

past generation of celebrating Valentine”s day is very simple ,or just by doing efforts in simple way . by being creative of expressing your love with someone that means a lot to us .

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The Millennials: A new generation of LIVING

Baby boomers are currently the largest generation of active workers. Research has shown that boomers identify their strengths as organizational memory, optimism, and their willingness to work long hours. This generation grew up in organizations with large corporate hierarchies, rather than flat management structures and teamwork-based job roles.

Millennials have a drastically different outlook on what they expect from their employment experience. Millennials are well educated, skilled in technology, very self-confident, able to multi-task, and have plenty of energy. They have high expectations for themselves, and prefer to work in teams, rather than as individuals. Millennials seek challenges, yet work life balance is of utmost importance to them. They do, however, realize that their need for social interaction, immediate results in their work, and desire for speedy advancement may be seen as weaknesses by older colleagues.