dopecopywriter

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This is one of my favorite ads from 2020. Brene Brown says, “Staying vulnerable is a risk we have to take if we want to experience connection.” And boy do I feel connected to SAS right now.  The research, the writing and the way the powerful insight connects to the product makes this one of the best ads ever.

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I am having trouble explaining why I love this one. For one, this ad looks the farthest thing from an ad. It manages to avoid every ad cliche and feels so human and poetic. Also, the casting is amazing. I want to be friends with these ordinary yet so extraordinary beings. Actually, I want to be friends with anyone who had anything to do with this one. 

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This one gave me all the feelz. My dad loved cars and road trips, and this spot brought back some of my favorite memories with my father.

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Never seen anything like this before. Love it!

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The insight wasn’t new, but the idea born from that insight is beyond brilliant. I am a fan, Jeff and Isaac. Your man-mom must be so proud.

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I still shudder thinking about all the “last longer” print ideas I have had over the years. Wish they were half as good as this.

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Great insight, good execution. It can be a struggle to stick to your side of the bed. Similarly, it can also be a struggle to stick to your lane when driving.

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I have never laughed this hard at an ad before. This is brilliant advertising and i love and hate the creatives behind this ( Go Nick and Tom!).

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Move over, Morgan freeman. There is a new voiceover star in the house. I love this so much, I am gonna put the audio file as my alarm tune.

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When everyone was busy ‘empowering’ women through hashtags, statues and movements, only W+K truly understood what women really want.