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Vehicle Ads Now Available in The UK for Google Shopping

Google is slowly expanding vehicle ads to more countries. In February 2024, Google announced vehicle ads for Australia, and yesterday, as Arpan Banerjee highlighted over at LinkedIn, they are available for the United Kingdom. With the announcement, Google highlighted that vehicle ads don’t support vehicle parts, accessories, tires, and services. However, all of these, except for services, are…

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The Importance of Logos on Google Shopping, Increase Performance Part 2

Your logos are an easily overlooked part of Google Shopping. Did you know that your favicons are used in Google Shopping listings? I didn’t. In this short part 2 on improving your shopping performance, I explain why it is important. When I first looked at the shopping results for baby sunglasses in Australia, the free listings showed a branded icon inside the ad format. I assumed this was the…

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How To Add an Existing Google Sheet In Google Merchant Center Next

If you have migrated to Google Merchant Center Next, you might have noticed that you can not add any existing Google sheets, like you could with Google Merchant Center Classic. I am sure when enough people complain about this that Google will add this feature. In this article, I will explain how to submit an existing Google Sheet. These are alternative options, and are not the best, but at least…

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Increase Ranking & Improve Performance For Google Shopping Part 1

I will start a series of articles and videos exploring improvements you can implement in your business, Google Merchant Center & Google Ads; this will be the first part. For this topic to be effective, you need to ensure that all out-of-stock products are kept in the data feed. The details I explain below will also not be available to all merchants. So you have sold out of products and are…

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Script: Structured Data Markup For Shopify

Unlock the Full Potential of Your Structured Data with FeedArmy Premium: Elevate Your Google Search results to New Heights! Explore the exclusive benefits and advanced features of FeedArmy’s paid version, designed to provide unparalleled support compared to our free offering. Discover the difference and see why chosing FeedArmy Premium is the strategic choice for superior search results and…

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Setup Advanced PMax Campaigns Using Performance Data

By default, in Google Merchant Center, there is no way to use Pmax performance data; while Google does show the data in your reports, it does not show the data at the product level. By having PMax data on a per-product level, you can, for example, split your campaigns up between best-performing and low-performing campaigns, using feed rules and applying custom labels. Then, create campaigns based…

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Google Ads Standard Shopping Campaign Settings Not Loading + Workaround

Rob discovered an issue with Google Ads Settings in our Google Ads community. When using the new UI in Google Ads, if you hover over your standard shopping campaign and click on the gear icon, the settings will not load for some time now. The workaround is to first click on your campaign from the second drop-down menu, select your campaign, and then click on the tab settings.

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Google Shopping Regulation For Teeth Whitening Products In The UK

Teeth whitening products policy update (February 2024) Teeth whitening products with up to 6% hydrogen peroxide or related chemicals are now permitted in the UK. This updates the previous limit of 0.1%. This change affects both Shopping Ads and Free Listings. Google’s goal is to safeguard customers from potentially harmful or ineffective products. Sellers should check their teeth whitening…

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AI-Generated Images in Google Shopping Requirements For Merchant Center

A significant update that demands attention comes from Google in February 2024, concerning using AI-generated images within the Google Merchant Center and its Product Studio feature. Understanding the Change Google’s Product Studio feature, accessible through the Google and YouTube app for Shopify and in Google Merchant Center Next, now mandates a critical guideline for AI-generated images.…

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How To Submit More Accurate Shipping Times on Google Shopping

This article is strange, as I always assumed Google would be using the shipping handling times on shopping ads and free listings; it seems that was not the case. Starting on 9th April 2024, Google will use the min_handling_time and max_handling_time to show the delivery estimates to consumers on all shopping ads and free listings accurately. I review hundreds of accounts annually, and in 80% of…

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Vehicle Ads Now Available in Australia for Google Shopping

Starting in February 2024, advertisers in Australia will have the opportunity to use vehicle ads to promote their cars on Google Shopping. This new feature will eventually be expanded to other countries as well. Vehicle ads are a type of advertisement that focuses on performance and can be seen across different channels. They are specifically designed for customers actively looking to buy a car…

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How To Add Bulk Price In Google Merchant Center / Shopping

Google has recently launched a new attribute named “bulk price,” designed to enable merchants to display additional pricing details for bulk purchases. This development addresses a long-standing issue faced by wholesalers who have struggled to represent bulk pricing accurately on Google’s Shopping. In the past, many merchants could not communicate that products were available at different bulk…

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Policy Update For Google Merchant Center (Sensitive Events)

Starting in February 2024, Google will update its inappropriate content policy. The update aims to explain the definition of sensitive events in more detail. The easiest way to understand this is if you were a seller before 2020 (during the COVID-19 pandemic) and tried to sell face masks. You would not be allowed to. This was for both N95 masks and cloth masks. After a while, this policy was…

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Chinese New Year Google Advertising Tips

Relevant Keywords When crafting your ad campaigns, it’s essential to integrate keywords related to the Chinese New Year. This could include terms like “Chinese New Year Gifts”, “Lunar New Year Sale”, or more specific phrases like “Year of the Dragon” (for 2024). These targeted keywords help reach the audience looking for festive deals and gifts. Vibrant Colors Using bright colors like red and…

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Policy Update - Product Identifiers No Longer Disapproved in Google Merchant Center

Today, on the 21st of December 2023, Google announced an update to its policy regarding Product Identifiers.  Previously, Google’s policy was stringent regarding submitting product offers without barcodes. If a product was submitted indicating that a unique product identifier did not exist for a product, but there was evidence to the contrary, the offer would be disapproved. This policy ensured…

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New Feature: Browsing Experience In Google Merchant Center

Google has recently introduced a new feature in its Merchant Center, aimed at enriching the browsing experience for shoppers. Still in its beta phase, this new metric is a component for getting your Top Quality Badge. While it may not significantly impact earning the badge, it’s good to start working on an implementation for retailers to enhance this aspect of their product presentation when…

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How To Add A Missing Feed Label in Google Merchant Center

If you are having trouble selecting your feed in your Google Ads standard shopping or performance max campaigns using feed labels, then the issue will be due to a missing feed label value when your data feed has been setup. How To Fix? Log in to Google Merchant Center Go to Products Select Feeds Select your feed Select the settings tab Click on the 3dot menu Select add feed label…