Tumgik
image-identity1 · 4 years
Video
undefined
tumblr
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media
following the previous posters, social media strategy mock ups
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media
mixing both imagery and illustration from the previous trials to get something like this which we feel connects really well to our essence, and CubaDupa
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media Tumblr media
some more initial poster trials
0 notes
image-identity1 · 4 years
Text
Tumblr media
some initial quick fire posters
0 notes
image-identity1 · 4 years
Text
Tumblr media
Mural Brainstorm 
At this point we were feeling a bit lost with where we could take the illustrations below, so we had a meeting with mark and collectively brainstormed ways to take it, which ended up as brainstorming new directions to take our essence. We decided we needed to focus less on perfection, and clean-ness as that isn’t really CubaDupa, so we decided to start to play around with collage 
0 notes
image-identity1 · 4 years
Photo
Tumblr media
Type Guidelines
0 notes
image-identity1 · 4 years
Photo
Tumblr media
Mural Brainstorm
0 notes
image-identity1 · 4 years
Photo
Tumblr media Tumblr media Tumblr media Tumblr media
After receiving feedback about our original symbols not matching our logo well enough we decided to re-design them. The top left symbol was our original idea from the poster, so then each symbol was designed based off the original one. We feel like these work a lot better 
0 notes
image-identity1 · 4 years
Photo
Tumblr media
Original symbols with slogans 
0 notes
image-identity1 · 4 years
Text
Tumblr media
New decided font. We loved how playful this font was, and some of the feedback we got from our previous trials was that the logos had lost their humanistic touch, however we feel like this font really puts the human touch back in! 
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media Tumblr media Tumblr media
trialling with a different font, this one is called pickle however we just decided it wasn't going to be legible enough from a distance. 
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media Tumblr media
some more text and illustration Inspo 
0 notes
image-identity1 · 4 years
Text
Tumblr media Tumblr media Tumblr media
attempts at the poster above to see if that style of poster would work for our branding. Not the best shot at it but it was enough to be able to tell that it wasn't a strong enough idea for branding for such a fun event like Cuba Dupa- so we started to explore other options 
0 notes
image-identity1 · 4 years
Photo
Tumblr media Tumblr media
Social Media Strategy.
Using our Re-branded Cuba Dupa brand to design Instagram stories, filters and feed posts.
0 notes
image-identity1 · 4 years
Text
Tumblr media
Final posters, starting off using the traditional Cuba Dupa font, however remaking the plates using a thicker font which we all liked a lot better and we thought contrasted a lot better. Final posters (will be used both singularly and in series’ using our full colour palette.
0 notes
image-identity1 · 4 years
Text
Tumblr media
More tests with cylinders 
0 notes