following the previous posters, social media strategy mock ups
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mixing both imagery and illustration from the previous trials to get something like this which we feel connects really well to our essence, and CubaDupa
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some more initial poster trials
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some initial quick fire posters
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Mural Brainstorm
At this point we were feeling a bit lost with where we could take the illustrations below, so we had a meeting with mark and collectively brainstormed ways to take it, which ended up as brainstorming new directions to take our essence. We decided we needed to focus less on perfection, and clean-ness as that isn’t really CubaDupa, so we decided to start to play around with collage
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Type Guidelines
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Mural Brainstorm
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Original symbols with slogans
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New decided font. We loved how playful this font was, and some of the feedback we got from our previous trials was that the logos had lost their humanistic touch, however we feel like this font really puts the human touch back in!
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some more text and illustration Inspo
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attempts at the poster above to see if that style of poster would work for our branding. Not the best shot at it but it was enough to be able to tell that it wasn't a strong enough idea for branding for such a fun event like Cuba Dupa- so we started to explore other options
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Social Media Strategy.
Using our Re-branded Cuba Dupa brand to design Instagram stories, filters and feed posts.
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Final posters, starting off using the traditional Cuba Dupa font, however remaking the plates using a thicker font which we all liked a lot better and we thought contrasted a lot better. Final posters (will be used both singularly and in series’ using our full colour palette.
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More tests with cylinders
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