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How Social Media Marketing is Changing – What You Need to Know and Prepare for

Today, it is undeniable that social media marketing is one of the most important ways to advertise your business. Businesses and individuals are going the extra mile to use Instagram, Facebook, Twitter, and a host of other social media channels. These channels don’t only provide a great place to reach customers, but it also assisting entities to boost their sales and conversions.

However, like other things, social media marketing is experiencing significant changes. These changes are due to technological advancements, changes in the behaviors of customers, the introduction of new features on social media platforms, etc.

Nowadays, you cannot just post generic content on your social media pages and get amazing results. The changes in social media marketing have necessitated businesses and individuals to be more intentional with their marketing strategies.

In view of these, we will highlight what you need to know about changes in social media marketing and how to prepare for them.

Video content is now the king for brand engagement

If your target is to engage as many consumers as possible on social media channels, you should never overlook the importance of video content. This is because many social media users will always prefer videos over infographics, word and image posts, and other content. Additionally, the attention span of most social media users is short; thus, they don’t want to read long posts or images with cumbersome messages. Therefore, you must create videos as they will be more appealing to your consumers.

Now, TikTok, YouTube, Instagram, Facebook, etc. rank video content above others. Therefore, take advantage of this change to get more Instagram likes, Facebook viewers, YouTube subscribers, and so on.

Influencer marketing is taking the center stage on different channels

A crucial way through which social media marketing is changing is the increased importance of influencer marketing. Simply put, influencer marketing refers to the process of marketing a business/brand via influencers. Notably, influencers are individuals with massive followings on one or more social media platforms. These influencers can market a business or brand to their millions or thousands of followers.

Some years ago, no one took note of influencer marketing. However, it has grown to an essential part of social media marketing today. Regardless of the size of your business, you can use influencer marketing to reach out to some would-be or existing consumers.

It should be noted that influencers come at different levels. Based on the size of their followings on social media platforms, we have big influencers, micro-influencers, and nano-influencers. Consider your budget and choose dependable influencers that can promote your brand.

Live streams are crucial

Due to the importance of live streams, most social media platforms have added live streaming features to their apps. Whether you are using TikTok, Facebook, Instagram, or LinkedIn, you can now join live streams. Without a doubt, live streams are perfect for people looking for increased Instagram views or views on other platforms.

Despite the essence of this change to social media marketing, live streams must be planned properly to be successful. The live streams must only be done at some specific times and days that most of your consumers will be willing to view them. Also, the subjects of the live streams must be captivating enough to retain the attention of your viewers. For instance, you could promise and provide special discounts, free products, behind-the-scenes content, tutorials, tips, etc. in your live streams.

Social app commerce is important to get more sales

In the past, you could only use your social media pages to redirect your consumers to where they can buy your product or service. However, things have changed significantly as consumers can now buy directly via social app commerce.

Factually, many social media users don’t have the patience to leave social media and buy products or services on another page. They want the product or service instantly on social media channels. Therefore, you must use this change to your advantage by allowing your customers to shop on Facebook, Instagram, and other platforms.

For instance, a brand can create a Facebook Shop that allows consumers to buy its product or service directly without leaving Facebook. Besides, you can also buy Instagram followers and promote your products to reach more consumers. This will likely increase the number of people that will buy your product directly from this social media channel.

Stories now get more viewers

Basically, “Story” refers to a content format that Instagram, Facebook, and many other social media platforms have nowadays. Unlike regular photos and other posts, stories are automatically deleted after a particular period, usually about 24 hours.

According to some surveys, Instagram Stories get more than 500 million interactions each day. Other social media channels also get several millions of interactions from their stories daily. So, it doesn’t come as a surprise that more than 50% of brands used Stories in 2020, and we can only expect an increase in the number in the coming years.

Therefore, this change can play a paramount role in improving different areas of your business. As a brand or business owner, this is an important change you must never overlook.

Humanization of your social media marketing is a must

Another critical change that cannot be overemphasized is the need to humanize your brand. Most consumers don’t want to interact with a brand that sounds like a robot. In other words, they want you to feel like they are relating to humans.

Therefore, you must not hesitate to personify your social media marketing. Also, be original and transparent. Like real humans, show your vulnerability and join trends. When possible, create videos and show your faces for your consumers to know that a real human is behind your social media pages.

User-generated content has a massive advantage over traditional ads

An average internet user is exposed to thousands of advertisements daily. You can come across these ads when watching YouTube videos, scrolling on Facebook, Instagram, etc. or just opening an app. As the result of constant exposure to ads, many internet users are somewhat used to traditional ads. Apart from becoming less drawn towards ads, most consumers find traditional ads too salesy and annoying.

However, user-generated content tends to perform better than traditional ads. Generally, user-generated content has a real user of an advertised service or product. Such content often gets the attention of the viewers; hence, it is more effective for marketing your product or service on social media channels. So, consider user-generated content for ads.

Customer service is now online

A paramount factor that is changing social media marketing now is online customer service. Social media users want solutions to their challenges now without leaving social media channels. Therefore, businesses are now taking their customer service online. Many small and big institutions are opening accounts on Twitter, Facebook, etc. to provide customer services to their consumers.

Instead of expecting your customers to call a number or visit a brick and mortar store when having a problem, use social media to communicate with them. With the aid of chatbots, you can answer your customers 24/7. For more dedicated customer service, you should consider hiring the services of a customer service manager for your social media accounts. For more crucial subjects, you or your employee can provide a solution. Also, you can capitalize on this particular change to answer FAQs and provide tutorials. Also, social media can be used for describing the special features of your products or services.

In addition, online customer service allows collaboration among you and your employees to deal with issues facing your customers.

Augmented reality is here to stay

Augmented reality is one of the relatively new changes in social media marketing. In fact, only a few businesses are using it. However, you must not wait until everyone is using it before joining the trend.

In general, augmented reality allows your customers to try out a particular product virtually. This feature can play a key role in altering the decision of a customer to buy a product. Currently, Instagram is one of the few channels using the feature already AR to improve customer experience. But we expect more platforms to join as Facebook introduced it some months ago.

It should be noted that augmented reality will not only change the way we use social media for purchasing products, but it will also make it more fun-filled and appealing to many consumers. Based on its numerous benefits, we expect augmented reality to usher in lots of improvement to the world of social media marketing in the future.

In a nutshell, you should take the time to learn about the ways through which social media is changing. Also, you should understand how these changes can affect your business now and in the future. Afterwards, go an extra length to prepare for these changes.

After taking all these steps, you are bound to take your brand to the next level with the help of social media marketing.

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Make the Most of a Social Media Plan with this Social Media Strategy

Everyone agrees that social media marketing is crucial to every business. However, only a few individuals understand that your social media marketing cannot succeed without a dependable social media strategy. Here, our target is to help you to make the most of your social media plan by showing you a top-notch social media strategy you can follow.

Therefore, here is the social media strategy you must follow:

Determine your present social media status

As you are planning to make the most of your social media plan, you must first understand your current condition. What level of engagement do you have on social media? How strong is your online presence? These questions can help you audit your social media and evaluate the potential opportunities and growth available for you.

Some of the tools you can use to decide your stance on social media include Twitter Analytics, Instagram Insights, Creately, and Facebook Analytics.

Define your target audience

Another element of social media strategy you can use for your business is defining your target audience. By defining your target audience, it will be easier for you to create content that your target audience will enjoy, like, share, and comment on.

To define your target audience, you should find out the people that usually engage your posts. Consider whether the people are likely to use your service and product or not. Also, you can use some reports, surveys, and statistics to determine your target audience.

Choose the right social media platforms

Today, there are tens of social media channels operating in different capacities. Unfortunately, you cannot promote your brand on all these social media channels successfully. Therefore, it is crucial to select some channels that are more suitable for your brand.

Primarily, your target audience should be the #1 factor to consider when choosing a social media platform. If the majority of your target groups are using a particular platform, your brand must be present there.

In general, the most commonly used platforms you should consider include Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, Snapchat, and TikTok. You should learn how the selected social media channels work and then set up your profile.

Create your social media goals

Once you have known your target audience, you need to create your social media goals. Generally, your social media goals refer to the things you want to achieve through the use of this social media strategy.

Also, make sure your goal is S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). In other words, make sure the goals are sensible and result-based goals that you can measure and achieve within a particular period. For instance, one of your social media goals could be to increase your followers on Instagram by 10% by the end of the year.

Create the right content for each social media channel

Although social media channels are all created for communication, the mode and format of communication on each differ. That is, the communication format that works on a particular channel may not work on another. Consequently, you must note the kind of content that gets the most engagements on each channel.

For instance, videos and pictures are the most engaging content formats for Instagram. However, short written posts tend to get lots of engagements on Twitter. Therefore, you may not be able to use the same content format for these two social media channels.

Keep your content organized

While lots of brands use social media channels, only a few of them are doing their social media marketing strategy correctly. Many of them create disorganized and infrequent content. Unluckily, such content will make it difficult for them to capture and retain the attention of their target audiences.

You need to be different by organizing your content with a content calendar. Set the time and frequency of creating and updating content on your chosen channels.

Designate tasks to the right hands

If you want to succeed on social media, you will need to work with more trusted hands. Collaborate with people that can handle various tasks. Ensure that everyone understands their tasks, and you should supervise their works. Also, don’t shy away from providing dedicated tools that can help them to accomplish their tasks.

Use the best social media management tools

Nowadays, there are tons of social media management tools that you can use for your brand. Conduct extensive research and make sure you choose tools that can take care of your social media goals and priorities. If possible, test various tools to determine the most suitable ones for your brand.

Use inorganic promotions for your social media content and profiles

Everyone knows the importance of the organic promotion of your social media profiles. However, organic promotion may not bring the desired results as quickly as you want. Therefore, you should consider the inorganic promotion of your social media content and profiles.

One of the ways to promote your social media content is by buying instant likes, followers, shares, etc. By having lots of likes, shares, etc., lots of would-be clients will be encouraged to follow or like your content.

You can also work with social media influencers to promote your content. In addition, paid ads on Facebook, Instagram, etc. can also go a long way in helping your brand.

Evaluate your results and continue to improve your strategy

The essence of having SMART social media goals is the ability to evaluate what you have achieved. So, don’t hesitate to analyze your results. Consider the things you have accomplished and how you can improve them. In areas you have failed, look for ways to change things to get a better result.

Also, you should note that there is no one-size-fits-all strategy for social media. So, you should continue to improve your strategy to make the most of a social media plan.

In a nutshell, you should follow the steps explained above if you are ready to make the most of a social media plan. Nonetheless, be patient as the result may not come instantly.

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The Best Proven Tips to Building a Better Social Media Presence

Having an effective social media presence is not just about creating numerous social media profiles on different channels. It requires you to set up your social media profiles effectively. This can make a big difference in the kinds of benefits that you will get from your presence on social media.

Irrespective of the focus of your brand, here are the best proven tips that can assist you to build a better social media presence:

Create SMART goals for your social media presence

If you are determined to have a good social media presence, you cannot avoid creating SMART goals. This means that you need to set goals that are Specific, Measurable, Achievable, Relevant, and Time-bound. By establishing all these elements in your goals, your social media pages will be purposeful. Hence, you will not just be posting content aimlessly.

Know your audience

Various social media channels have innumerous users, but these users have unique wants and needs. But your brand will likely not be able to take care of the needs and wants of every user. Therefore, you need to focus on your target audience. But how would you focus on your target audience if you don’t know them?

Therefore, you should take the time to understand the people that your service or product is meant for. These people are your target audience. They are the people that will likely be willing to listen to or read your message.

Show your humanness

In a bid to have a corporate identity on social media, lots of brands often build a faceless presence. Unfortunately, such presence will make you have zero personality that will be difficult for your audience to relate with. To avoid this pitfall, it is crucial to be human on social media.

In other words, crack jokes with your followers. Have friendly conversations with them. Don’t be afraid to share pictures, videos, etc. that will show that humans are behind your social media pages.

Work towards brand consistency

Generally, you have to be available on a couple of popular social media channels. However, you need to be consistent on all these social media platforms. You must make sure that your target audience can recognize you easily on any social media channel that you are. This means that your posts on different social media channels should have some resemblance. Your varying content must pass across similar messages.

Share meaningful industry-specific content

As you continue building your social media presence, it is vital to share content regularly. However, you shouldn’t just share any content that comes to mind; make sure it relates to your industry. You can share content that doesn’t relate directly to your business but still pertains to your industry. By doing this, you will get traffic from people within your industry who don’t necessarily need your service or product at the time.

Take advantage of trending issues

Another way to build a better social media presence is to jump on the trending issues. However, you need to avoid derailing too much from your brand’s core message. Therefore, you have to look for a way to link the trending issues to the message of your brand. This link can come in the form of offering solutions to the problems associated with the trends.

Post at the right time

Nowadays, the most popular social media platforms have hundreds of millions of users. Resultantly, lots of users are following several people and businesses who share content regularly. This means that the timeline of an average social media user is filled with content from several accounts. So, it is easy for your content to be lost among several other posts.

Therefore, how do you deal with this issue? Post at the right time. You need to post when your target audience will likely be online to see your content. To know the right time to post, you need to check out social media analytics.

Be active

Regardless of the quality of your post, social media users want to feel your presence regularly. Therefore, you need to be active on social media. This will require you to share different posts regularly.

Notably, you don’t need to create unique posts every time. You can also share relevant content created by others as long as you reference them properly. Many social media channels allow you to share and retweet content written by other users. Retweeting or sharing posts will keep your accounts active on social media.

Pay to promote your brand on social media

While organic social media promotions are essential, they are not as fast and effective as paid promotions. So, you have to consider investing in your social media pages.

There are various ways to invest. For instance, you can use the services of Instant-Famous.com to buy likes, followers, and more engagement for your content on Instagram and other platforms. Other investments can include paid ads social media.

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Instagram Marketing: Why You Need to Market Your Business on Instagram

For several years, Instagram marketing has continued to grow significantly as more businesses are hopping on it. Perhaps you are wondering about whether you should invest in Instagram marketing or not. The truth is that Instagram marketing is essential for every brand nowadays as it can take their business to the next level.

To clear your doubt, here are some of the reasons why you need to market your brand on Instagram.

Everyone is on Instagram:

As noted by Statista and other trusted sources, more than 1 billion users are active on Instagram every month. Factually, Facebook is the only social media channel that is accessed more than Instagram by social media users. All these stats are showing you that the majority of your potential customers are on Instagram.

So, if you are not marketing your business on this social media platform, you are missing out on a big chance to reach many potential clients. You need to get on Instagram now.

Instagram aids business growth

As stated above, everyone is using Instagram. Therefore, it is not strange that this social media channel can provide lots of audiences to businesses. This is especially true for small or medium-sized businesses that are only known by a few people.

With the ability of Instagram to help you reach more audiences, this social media channel can improve your business growth. As more people get to know about your brand, the chance of using your services or product increases.

Instagram is suitable for all business sizes

Without mincing words, Instagram marketing is meant for all sizes of businesses. Whether you are leading a global organization or just starting a small, one-man business, Instagram marketing can be useful for you.

Regardless of the size of a business, Instagram can be utilized to create exceptional brand awareness. It can make your small brand known to lots of people. Similarly, Nike, Samsung, and other household names have been using the platform to stay relevant to their customers.

Instagram helps you to share your brand story in exciting ways

Today, storytelling has become a crucial part of digital marketing. Existing and prospective customers want to know the story behind your brand. They want to see your human side. Fortunately, Instagram enables you to share the story of your brand with your audiences.

Also, Instagram allows users to post different content types such as videos, pictures, live events, etc. This means that you can share your brand story in numerous ways. You can post the behind-the-scene video of your brand, host live Q&A sessions, and do lots more to help your audiences know more about your business. As long as your story connects with the emotion of your audiences, it is bound to produce a great result.

Instagram can help you to track your competitors

If your business wants to compete favorably in your industry, it is important to keep an eye on your competitors. In the past, this could be difficult as you would need an insider to provide the needed information. But the good news is that everyone is now telling their story on Instagram. This means that you can learn more about your competitors via this social media platform.

With the information you get from your competitors, you can tweak your strategy for a better result.

With the points above, you will agree that you need to market your business on Instagram. To get the most out of your Instagram marketing, learn how to increase your Instagram followers without much hassle.

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10 Tricks to Get More Views on TikTok

Perhaps you have been seeing TikTok videos that went viral with the creators making lots of money from them. As a result of this, you probably want to get more views on this amazing social media platform but don’t know how to go about it.

While getting more views on TikTok may sound like a difficult task, some tricks can help you. In this post, we will explain 10 proven tricks for getting more views on this social media platform.

Optimize your TikTok profile

Like on other social media platforms, your TikTok profile will give people a good idea of what your brand represents. Therefore, it is crucial to optimize your profile to help you to get more TikTok views.

Now, this leads us to ask this important question – how do you optimize your TikTok profile? You have to do the following:

Use a clear and eye-catching profile picture

Ensure your username is easy to find

Write a great ‘about me’ section to describe your brand

Utilize attractive video thumbnails

Post valuable content: Without a doubt, most of your TikTok followers are looking for valuable videos that are educating, engaging and/or entertaining. If your content doesn’t fall into the category of such videos, it will be difficult to get lots of views on TikTok.

Given this, you should think about creating and sharing ‘how-to’ videos on this social media channel. Such videos are usually educating; hence, you are bound to get more views.

Keep your videos short and interesting:

You have probably heard that the attention span of social media users is getting shorter every day. This means that many users don’t want to read long blog posts or videos unless they are exceptionally entertaining or educating. So, when you are creating TikTok videos, you must keep them short and interesting.

Nowadays, TikTok allows content creators to upload videos that are as long as three minutes. But you avoid uploading such long videos. Always make sure that your videos are under 30 seconds. Users are likely going to watch such short videos again; thus, racking up your TikTok videos.

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The Major Benefits of User-Generated Content for Social Media Marketing

In the world of social media marketing, there has been so much talk about user-generated content. It is famed as a cost-effective way to engage consumers. But what is user-generated content? How does it help your social media marketing?

What is user-generated content?

User-generated content (UGC) refers to content made by consumers, instead of brands. The content can come in different forms such as text, pictures, infographics, videos, and so on. Although Instagram is one of the leading channels for user-generated content, other social media platforms can also gain immensely from this content type. When done properly, UGC can bring lots of Facebook or Instagram likes, followers, etc. to your platform.

Lots of top brands have used UGC to boost marketing. For instance, a few years ago, the ‘Share a Coke’ campaign was utilized by Coke to take their marketing to the next level. During this campaign, many consumers found personalized bottles with their names and posted pictures on their social media pages. This campaign provided free ads for Coke for an extended period.

What are the benefits of user-generated content?

Perchance you are still pondering on how user-generated content can help your marketing campaign. These are the major benefits of user-generated content:

It boost credibility

The authenticity of your posts is one of the major factors that will aid the credibility of your brands. Generally, many consumers consider user-generated content to be more authentic than brand-curated content. This is because UGC is not usually created for marketing purposes; hence, you can use it to promote your brand credibility.

It builds trust

Written testimonials, customer reviews, and video testimonials are some of the examples of user-generated content. These types of UGC can play an important role in building the trust that customers have in your brand. Basically, most consumers usually often take their time to check out the reviews/testimonials of other users before utilizing any product or service. For these individuals, UGC reviews are more trustworthy than anything created by a brand itself. So, if you are looking for a way to build trust, don’t overlook user-generated content.

It offers a wide range of content

As you are trying to supercharge your social media marketing, there is a need for you to post awesome content regularly. If you don’t have a dedicated social media team, it will be quite challenging to create and upload high-quality posts regularly. Fortunately, user-generated content can come in handy at this stage. As long as you keep your customers engaged, you will never run out of ideas of things to post on your social media pages.

For instance, you can just look for tags related to your brand to find amazing content to share. Expectedly, you need to mention, tag, etc. the concerned followers to get permissions or give credit for the post.

It saves time and money

Depending on your expertise and experience, you will need a few hours to research, draft, proofread, and edit a high-quality 1000-word blog post. Video content may even require a longer time to create and edit. Besides, you may need to hire blog writers, videographers, etc. to help you with creating content.

However, UGC is different. In most cases, the users will willingly create content related to your brand because they would like to win giveaways or just share their experiences. You don’t need to pay them or spend lots of time to get such content.

It offers numerous SEO benefits

Search engine optimization (SEO) is one of the biggest means to increase the reach of your brand. A good percent of the largest brands in the world rely heavily on UGC to boost their SEO. Besides, some users can upload content related to your brand on their blogs, and this will provide free backlinks for your site. Additionally, your SEO ranking will improve if you get lots of positive reviews from your customers.

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In years gone by, businesses would survive on word-of-mouth, a regular newspaper ad, and possibly even a TV advertisement. Today, the world is significantly different and you’ve probably realized that the most important playing field for businesses is social media. For the online businesses who know how to harness this powerful tool, they’re far more likely to see success in their respective markets.