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Influencer Marketing in Nepal? It's Easy If You Know How to Do It!

Digital marketing is the present and the future of marketing. With the world turning more and more digital, traditional marketing has taken the backseat. Any marketing that is done on a digital platform or online is called digital marketing. There are different verticals of digital marketing from social media marketing to SEO for a website, influencer marketing to paid ads. In this particular article, we will be discussing ‘Influencer Marketing and its scope in Nepal.’

What is Influencer Marketing?

Before we dive deep into what influencer marketing is, we first need to know who influencers are. With the rise in digital spaces, a lot of creators are finally getting the recognition they deserve. Influencers are individuals who have garnered loyal followers and have the power of influencing other individuals’ opinions, thoughts, and choices. They have a wide audience and have people who look up to them, their work, and their beliefs. Such people have the power of affecting the audience's opinions, which in the marketing world, we call purchase intentions. The collaboration between such influencers and brands for the promotion of their product or services is called influencer marketing.

History of Influencer marketing in Nepal

Influencer marketing in Nepal is a very newly termed coined but the concept is not completely new. Previously, brands would collaborate with celebrities or other famous people to promote their products. They would be the face of the brand and would be called Brand ambassadors. Throughout the years, different celebrities have endorsed several different brands. So, in a way celebrity endorsement existed even before influencer marketing as a whole was introduced in Nepal.   Influencer Marketing is a hybrid of both traditional and digital marketing. In influencer marketing, influencers endorse or suggest a product to their followers and community. While the endorsement can be done both traditionally like in newspapers, pamphlets etc. and digitally by using social media platforms. Hence, why influencer marketing is a blend of traditional and digital marketing.

Influencer Marketing can be done in numerous ways depending on the niche industry, brand, product, and influencer content. In today’s marketing industry, digital marketing has outpaced traditional marketing. Thus, in this article, we will be more focused on digital influencer marketing.

Digital Influencer Marketing In The Context of Nepal

Albeit quite new for the Nepali market, influencer marketing has been growing at a fast pace in Nepal. Influencers in different niches have increased as well. Brands have also been more open to working with influencers. Throughout the last few years, a lot of digital marketing agencies have been providing influencer marketing services to brands, both big and small. In fact, we can see influencers promoting brands on their pages every other day. This goes out to show that influencer marketing in Nepal is thriving and will continue to do so in each growing year.   One major influencer campaign that got a huge response from the audience was Coca-cola Nepal. The campaign was of ‘Jigree Coke’, a smaller version of bottled coke. Big influencers of the time, such as Asmi Shrestha, Subekshya Khadka, and Oshin Sitaula were a part of this campaign. Two videos by each influencer were released on their social media pages which at that time were Instagram and Facebook.  This campaign was the talk of the town for quite a bit and created huge awareness for the new launch.

In recent, FEAT International did a Tiktok jingle campaign for Fonepay. The campaign was named ‘This Year For QR’ and had leading influencers dancing on the beat released through Fonepay’s official channel. The jingle was sung by Indira Joshi and had influencers like Simpal Kharel, Subani Moktan, Kabita Nepali, and Amar-Amrit dancing to the jingle. The main purpose of this campaign was to encourage Fonepay users to use QR to transfer funds. After the successful launch of the campaign, the number of transactions made through QR increased by more than 50%. Likewise, the jingle also became massively popular on TikTok.  

Why use Influencer Marketing in Nepal

Influencer marketing has a bunch of benefits on its own and with a growing market like Nepal, its effectiveness cannot be undermined. Some major benefits are as follows:

1. Better Brand Awareness

Influencers are people with loyal followers and an engaging community. When they endorse a product on their social media channels it is seen, known, and talked about by several of the general public that follow the influencer. They will actively seek out the product that the influencer endorsed, increasing the brand visibility and awareness.

For example,  Lemi Tamang, a popular make-artist turned entrepreneur launched her own makeup line called Pastel Beauty at an event. Most of the beauty influencer community was invited to the launch and when all of them posted about the event as well as the product review, the general public was instantly talking about it everywhere and even buying one for themselves.

2. Increase in Sales

It’s human nature to be influenced by the things and people that we love and adore. When any influencer endorses a product or a service as a good one, the loyal community that they have are sure to try the product or service out for themselves, increasing sales as a result.

3. Increasing Brand Credibility

Brand credibility is built over time with a good base of customers and good reviews. When an influencer talks about how good a certain product or service is, it increases the brand's credibility immediately. The community that an influencer builds over time believes that the influencer will only endorse good products, hence, it increases the brand visibility & sales, resulting in an increase in brand credibility.

4. Higher ROI

If a brand has nailed its influencer marketing strategy, its ROI is going to be much more than any other form of marketing. With good influencer marketing strategy, brands can have increased sales, awareness, credibility, customers and good reviews. In a true sense, Influencer Marketing is an investment and not an expense for any company.

Things You Need to Consider While Doing Influencer Marketing in Nepal

Influencer Marketing in Nepal can be very fruitful for any brand, given the fact that the correct strategies are in place. While making influencer marketing strategy there are various factors to be considered. Here are some of them:

1. Choosing the Right Influencer

While choosing influencers, brands should be very mindful of who they choose. Often, brands choose influencers who do not have any similar audience with the brand’s targeted audience and hence miss out on the engagement they could have got with the right influencer.  

For example: If a fashion brand is doing influencer marketing, they should be choosing an influencer who is making content of the same niche instead of something else. That way they will reach the right audience, which will give them maximum return on investment.

2. Engagement Rate

Different influencers have different engagement rates. Some might have a great engagement rate but less followers, while some might have huge followers but less engagement rate. One mistake that a lot of brands make is going for influencers who have high followers but no engagement to back it up. When looking for influencers' brands should put equal focus on engagement as well. Not doing so can end up with an unsuccessful campaign where the budget is wasted.

3. Doing Background Checks

Doing thorough research of the influencers that you will be working with is very important.  When a brand works with an influencer, they become representatives for the brand as well. If the influencer that the brand works with is involved in any controversies or if the influencer holds a view point that the brand does not support, the whole positioning and the brand image might be jeopardized.

4. Giving Creative Freedom

One major key factor for the success of an influencer marketing campaign is giving the influencer creative freedom. Each influencer has a different style of content creation. As a brand, if we take that away, the content and their engagement suffer. Giving them a brief and letting them do their own thing is the way to get the best out of the influencers you choose.

5. Having a Clear Purpose

As a brand, we should be clear about the purpose of the campaign. Different purpose needs different CTAs and different CTAs bring in different results. Having a clear purpose will help influencers plan their content better and as a brand, we will have an easier time setting KPIs to know whether the campaign is a hit or a miss.  

Why Feat International for Influencer Marketing in Nepal

Influencer marketing is very tricky. There are several things to be considered. From finding the right influencers to giving them the correct briefs, if any of the steps go wrong, all the campaign will go in vain. So, if your brand wants an influencer campaign which is sure to be a hit, FEAT is where you should be. We, Feat International, a digital marketing agency in Nepal, study your brand, find the right influencers for you, and make sure your influencer campaign is a success.  

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Warning: These Mistakes Will Ruin Your TikTok Marketing

If we want to market a product properly then we need to market it at a place where the maximum audience is. At present that place is digital. There are approximately 7.753 billion people on earth. And about 4.95 billion of them are online. So, to meet the audience where they are, we need to take the marketing to the digital space. Hence, digital marketing exists for the same purpose.  

Any marketing efforts that are done online are called digital marketing. It has different models and platforms that brands and people alike can use and implement. From search engine optimization to social media marketing, digital marketing has different aspects that the brands can take on as per their need. Among all the digital marketing types, TikTok Marketing in Nepal is growing day by day.

What is TikTok?  

TikTok is a social media app where everyone can be a creator. No matter which profession one belongs to, if they can touch the heart of people or make them laugh, their chances of growing as a creator are as high as Burj Khalifa. Although previously known as musical.ly, it gained much more traction after getting rebranded as TikTok.    

According to its parent company Bytedance, TikTok has 1 billion active monthly users each month. This app has been downloaded more than 1 billion times on the android play store and has 50.5 million reviews there. TikTok, at present, is one of the most popular apps with one of the most active user bases. This makes it one of the best social media platforms that are there for digital marketing.  

Introducing TikTok Marketing  

The process of promoting any product, brand, or service on TikTok is known as TikTok Marketing. Lately, every business has been jumping onto the bandwagon of promoting their brand, product, or service through TikTok. Why you may ask? Well, the algorithm of TikTok makes it the best platform for promoting anything. A candle store, real estate, pressure cleaning, jewelry making? This platform has audiences for absolutely any content. The way TikTok's algorithm is designed every video has an equal chance of going viral despite how low its followers are. Here the audience wants to watch raw, unfiltered content and if your brand can give just that, your brand will be the talk of the town.  

Why use TikTok Marketing?  

The answer to this question would be because that is where the audience is. However, there are also other benefits as to why your brand should be doing TikTok marketing. The first reason is the direct connection that you can establish with your users, consumers, or customers. Through TikTok marketing, you can create a loyal community of people who love your product. With the comment section and the duet option, your customers/consumers can directly give you feedback on the product. The next is word of the mouth marketing. When everyone on the app is talking, making, or sharing the content of your brand people are bound to be curious. This can ultimately lead to an increase in sales. Similarly, with TikTok marketing in Nepal, you can reach out to a wider audience. Some may follow you because they liked your creativeness of the content, and some may reach out to you because of your product itself. Regardless, it is sure that with TikTok Marketing your brand can grow to newer heights.  

As easy as TikTok marketing sounds, it is quite hard if you don’t know the how-tos of TikTok. If you want your business to grow hiring a TikTok Marketing Strategist might be the best investment you can make. If you are based in Nepal or anywhere in the world and need help with TikTok marketing, we at FEAT International can be of help. Anyhow, if you are already doing TikTok Marketing and your account or brand is still not growing, here are a few of the mistakes that you need to avoid.

1. Promoting the wrong target audience  

TikTok has 1 billion users and the high chances are not all of them are your ideal audience. If your brand is not growing you need to check your insights. What is the demographic of people who are watching your content and from which geographical region are they watching. Then, analyze whether the content that you are making for your brand is relevant to them or not. TikTok marketing will and can give you headaches if your content is not reaching out to the correct audience. So, take some time and see where your TikTok marketing strategies are going wrong.

2. Using other’s content  

TikTok is an app where people come to watch raw and unfiltered content. The more authentic your content is, the better it will work. With the diverse content that there is on TikTok, it can be tempting to copy someone else’s content or content strategy. But just because the same content worked for them does not mean it can or will work for you. Also, the audience of TikTok is quite smart. They can and will drag down your content and brand if they realize that you are using unoriginal content. Hence, make sure that your brand is posting content that is true to your brand, or just hire us to do it for you.

3. Not sharing user-generated content  

TikTok and TikTok marketing are not only about making content but it is also about building a community and keeping them engaged. Not engaging with them and not sharing their content can drag down your brand engagement. With the duet function of TikTok, make sure your brand is sharing user-generated content along with the brand reaction. It will certainly keep your users and audience engaged.

4. Not participating in Hashtag Challenges  

In TikTok, there is always one or another hashtag challenge going on. Some might be just trending songs with hashtags or some an actual challenge. These hashtag challenges usually garner millions if not billions of views. Participating in these challenges is sure to bring in more traction for your business. So, make sure that your business has an agenda for keeping up with the challenges in your TikTok marketing strategy.

For example: Branded Hashtag Challenges are mostly used by brands to increase their brand awareness. On September of 2021, Sunsilk started a campaign with the hashtag #SunsilkDashainVibes. This campaign ended up becoming one of the most successful Nepali influencer campaigns. At present this hashtag has approximately 27.7 million views.

5. Not Spending on Influencers  

Influencer marketing, when done right, is more of an investment than an expense. It can give you access to a bigger audience and a steady increase in sales. With TikTok, influencer marketing has been on the rise. So, having a budget for your TikTok marketing strategy for spending on influencers will be a gain for your brand. With TikTok there are audiences for every field, similarly, there are also influencers for every field. With good research, your brand can find influencers whose audience matches your target audience.

For example: For Fonepay’s Jhatta Transfer Chatta Car Campaign we worked together with 29 influencers and were able to generate a total of 1.9 million Impression and Reach altogether. Along with brand awareness we were also able to influence Fonepay’s per day transactions.

Embrace with Feat International For TikTok Marketing

Even by following all the tips given here, it is hard to keep up with the changing algorithm and trends of TikTok. If your brand is looking for an agency that can handle your TikTok marketing for you, choose us, FEAT international. We are a digital marketing agency in Nepal doing 360 Degree marketing. With our experience of working with several clients from different fields and different backgrounds, we will make sure your brand image and positioning on TikTok are on point. Here, we will draft your TikTok marketing strategy closely based on your target audience, brand image, and most importantly, your product or service. Let us help you make your brand grow with a customized TikTok Strategy!

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Why Digital Marketing Jobs are the Future?

Digital Marketing! Just by reading the word, we can visualize the meaning of Digital Marketing. In simple terms, Digital Marketing refers to marketing on a digital platform. While at a significant level, Digital Marketing refers to advertising carried out through the usage of digital channels such as search engines, websites, social media, and mobile applications. Using these online media platforms, Digital Marketing is the method by which the company endorses goods, services, and brands. According to the marketing insights by ‘Think with Google’, 48% of consumers start their inquiries on search engines, while 33% visit brand websites and 26% search within mobile applications.

In today’s modern world, Digital Marketing is an enormous system of channels to which marketers simply must onboard. Before the evolution of Digital Marketing, marketers completely relied on traditional marketing. Traditional marketing refers to the marketing strategy by using means like print, broadcast, direct mail, phone, billboards, newspapers, and radio. Of course, traditional marketing doesn’t mean it’s not in use anymore. It’s not used as often as it was in the past. Traditional marketing tactics, however low in number, are still used in collaboration with or without Digital Marketing in certain markets for branding. While both digital and traditional marketing have their own share of advantages and disadvantages, the benefits of Digital marketing far outweigh the benefits of traditional marketing tactics.

As for the future of Digital Marketing, we can expect to see a continuous increment. According to Global Market advertising, the compound annual growth rate of Digital Marketing is projected at 9% from 2020 to 2026. Likewise, Forbes also forecasts that social media will become increasingly conversational in the B2B space. In the context of Nepal, Digital Marketing is also growing rapidly. As per the Advertisers Association of Nepal (AAN), it has been growing by 50-60% annually. Moreover, the President of AAN, Mr. Rabindra Kumar Rijal has stated that digital marketing has made an annual turnover of Rs 200 million and is expected to reach Rs 500 million.

Is There Enough Demand for Digital Marketers in the Industry of Nepal?

Digital Marketing is one of the most trending industries around the globe. Although traditional marketing still has its value, Digital Marketing is quickly taking over it. Thanks to its affordability and analytics, through which marketers can see exactly where they are generating the highest ROI. Moreover, through Digital Marketing, brands and businesses can directly cater to niche markets as well through targeted ads. Unlike traditional marketing, Digital Marketing makes two-way communication between the brands and users easier, and helps establish a friendly relation between the two through usual marketing tactics along with innovative and engaging contents. With the help of analytics generated easily and quickly through Digital Marketing, the brands can get results efficiently and make necessary changes as well. Looking at Nepal’s marketing industry both large and smaller startup businesses have adopted Digital Marketing and the reason is clear. COVID has also urged companies to invest in Digital Marketing as it was the only available option during the pandemic situation. Thus, it is also one of the reasons behind the blooming of Digital Marketing in Nepal.

With the businesses approaching Digital Marketing, it is also providing excessive Digital Marketing job opportunities. According to the latest survey, no other sector is growing the way Digital Marketing is reaching new heights globally. As reported by LinkedIn, Digital Marketing Specialist is among the top 10 most in-demand jobs. Since there are so many aspects to the Digital Marketing Strategy, the number of related jobs is quite high. A LinkedIn survey found that the industry is facing a shortage of Digital Marketing Professionals. Having said that, the demand for digital marketers in the industry in Nepal is very high. With the increasing demand and ample room for growth, it is definitely the right time to invest in a career as a digital marketer. This definitely is the right time to shine in the growing Digital Marketing field for the aspiring marketers of tomorrow.

Getting Started with a Digital Marketing Role

As mentioned earlier, the aspects of Digital Marketing are very vast, and thus the number of related jobs is also relatively higher. In addition to this, all startups to big corporate houses are adopting the trends of Digital Marketing and thus career options for Digital Marketing jobs are also increasing proportionally. As you begin with Digital Marketing, understanding the key factors in the industry is significant. There are many digital marketing job roles to consider and each job role requires its own set of skills to master.

Here is the list of some popular jobs in the field of Digital Marketing in Nepali market:

1. Digital Marketing Manager

Digital Marketing Manager is one of the most trending Digital Marketing jobs in Nepal. As a Digital Marketing manager, one should have good knowledge regarding all the aspects of Digital Marketing. This job incorporates managing the entire Digital Marketing team including Digital Marketing Executives, SEO Experts, Social Media Marketing, and the web development team. One must be an expert in all the aspects of Digital Marketing to be suitable for the job position.

2. Media Specialist

Media Specialist is also one of the Digital Marketing jobs you can choose to build your career in Digital Marketing. A Media Specialist will lead the marketing efforts using new media and digital tools. S/he will also need to develop and plan advertising campaigns which should be notable trends. Apart from this, Media Specialists should creatively handle various online marketing tools and work with different teams to coordinate the company’s overall marketing strategy, advertising and promotion activities. The ultimate responsibility of a Media Specialist is to promote brand and increase client engagement.

3. Data Analyst  

Another trending Digital Marketing job in Nepal is Data Analyst. Looking at the top job portal sites in Nepal, there is a huge demand for Data Analysts. As a Data Analyst, you should have strong analytical, logical, and problem-solving skills with the ability to collect, organize and analyze a significant amount of data. A Data Analyst should have experience with data visualization and reporting tools. S/he should create a custom report using visualization tools like Google Data Studios, AWS Quicksight, Tableau, etc. 

4. SEO Expert

While talking about the jobs in the world of Digital Marketing, a Search Engine Optimization (SEO) Expert is one of the most demanding jobs in Nepal. There is always a high demand for SEO Experts. In addition to this, you can also see a high number of vacancies for SEO Experts published on top job portals in Nepal. As an SEO Expert, you will be working with a web developer, content writer, Digital Marketing Manager, and Search Engine Marketing (SEM) Expert. As an SEO expert, s/he should develop a strategy to bring organic traffic to the website and increase visibility in search engines. 

5. SEM/PPC Expert

Search Engine Marketing (SEM), also referred to as Pay Per Click (PPC), is one of the best marketing methods to promote a website, business, or product on search engines. Moreover, it is a paid method and is charged on the basis of clicks it generates. SEM Expert is also one of the most demanding Digital Marketing jobs in Nepal. Google Ads, an advertising service created by Google is one of the best examples of Search Engine Marketing. An SEM Expert should be familiar with a task like keyword research, bid management, and running ads on social media platforms. S/he also needs to coordinate with the Social Media Marketing Manager. 

6. Social Media Marketing Manager

Without any doubt, social media marketing is definitely a huge part of Digital Marketing. Social Media Marketing Manager is also one of the trending Digital Marketing jobs in Nepal. Social Media Managers along with their team promote brands on networks like Facebook, Instagram, Twitter, LinkedIn, and other platforms. This job role involves promoting a brand to increase awareness by optimizing content over social media. In addition to this, Social Media Marketing Managers also set up campaign strategies to reach out in front of the right people. Social Media Managers also need to coordinate and work as bridges between content writers, designers, and project managers. In addition to this, this job often requires the ability to work off-hours to respond to incoming messages.

7. Account Manager

The main role of Account Manager is handling the social media profile of clients. In addition to this, the Account Manager has a team that deals with the social media profile of each client. They commonly work with different teams to develop plans. Apart from this, s/he may be tasked with developing marketing campaigns and planning events. The duties of account manager include establishing and maintaining a relationship with potential clients. Likewise, they also finalize the billings of the client.

8. Content Marketing Manager

Content Marketing Manager is one of the highly demanded Digital Marketing jobs in Nepal. Content marketing is the best method to promote brands, businesses, and products on the internet. According to a survey, the precise content can generate three times higher the leads. As a Content Manager, you will be managing teams that include both content and design teams. You will also be responsible for developing creative ideas, video concepts, and designs.

9. Content Writer

Content Writer is also one of the most creative and skillful jobs in Digital Marketing. As a Content Writer, you will be working with content managers, designers, and web developers to produce high-quality content. The main task of a Content Writer is to write SEO-friendly and user-engaging content via storytelling. In addition to this, a Content Writer should also have basic knowledge of Search Engine Optimization (SEO) to produce content for a website’s blogs.

10. Graphic Designer

Graphic Designer is one of the highly demanded jobs in Nepal in today's digital world. The world is moving towards a digital platform. In the context of Nepal, it is also gradually shifting toward digital. Thus, the demand for a Graphic Designer is very high. In fact, there are not enough graphic designers in the Nepali market. So, choosing your career as a Graphic Designer will be fruitful for your career. As a Graphic Designer, you should be able to design original pieces, including illustrations and infographics. Likewise, you should create a wide range of graphics and layouts for product illustration of company logos, and website. S/he should be up-to-date with the latest image editing software, techniques, and design principles.

The above-mentioned job roles are some trending Digital Marketing job roles in Nepal. However, these are not only the available Digital Marketing jobs in the context of Nepal. While doing research to prepare this article, we found out these jobs to be prevalent in the world of Digital Marketing. If you know more trending job roles then please comment below.  

Choosing Digital Marketing as Your Career in Nepal

Above are some trending Digital Marketing jobs in Nepal if you are looking forward to investing your career in Digital Marketing. With fluency in skills and a creative mind, you can choose any of the above ones and thrive in your career as a Digital Marketing professional. As we have mentioned from starting of the article, the Digital Marketing trend in Nepal is growing immensely in Nepali business market. From local businesses to world-dominating international brands in Nepal, marketing through digital platforms has become a popular way to reach Nepali customers.

Since Digital Marketing is growing immensely, the number of Digital Marketing Agencies have also increased over the past few years. With the increasing number of Digital Marketing Agencies, the demand for jobs in Digital Marketing is also increasing. Apart from this, each business company is separately hiring digital marketers to perform their day-to-day digital activities. Having said that, we believe it’s the right time to invest in your career as a digital marketer.

Feat International to Jump-Start Your Digital Marketing Career in Nepal

Feat International is a leading digital marketing agency in Nepal which has been providing 360° Digital Marketing solutions in the industry of Nepal. If you are thinking of starting your career in Digital Marketing, we are here for you. You can check our career page to find out about the available job vacancies in Digital Marketing’s field. 

The working culture varies from company to company. Working as a digital marketer at Feat International, you will gain potential rewards and opportunities. Being the top Digital Marketing agency in Nepal, Feat International has diverse portfolio of different clients from different industries. With this, you will never get bored and find the industry you’re passionate about while you set challenges for yourself and complete them. Additionally, you get to push your limits and learn new things every day. Join our energetic and highly experienced team to excel in your growth in the world of Digital Marketing.

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5 Reasons Why Fintech Business in Nepal Needs SEO

Before we dive deep into the reasons why Fintech Industry in Nepal needs SEO, let’s talk about what Fintech is. The dictionary definition of Fintech is ‘computer programs and other technology used to support or enable banking and financial services.’

Fintech, otherwise, also known as Financial Technology, combines technology and financial services. It’s a broad phrase that consists of different technological advancements in the financial sector. For example, point of sales systems, payment gateways, digital banks, digital wallets, cryptocurrencies, and many more.

In Nepal, Fintech is a thriving industry with new businesses growing by leaps and bounds. At the time of writing Nepal is home to around 70 fintech startups. According to Statista.com, there were around 4.6 million users of Digital financial services in 2017. This number is expected to rise to 17.61 million by 2026.  

Based on the news published in The Kathmandu Post on June 14, 2022, digital payments also nearly doubled in the first quarter of the current fiscal year. According to Nepal Rastra Bank, the country's central bank, this began in mid-July 2021, owing to a rise in the number of people adjusting to online payment. In the first three months of the fiscal year (mid-July to mid-October), turnover reached Rs 1.22 trillion, up from Rs 630.85 billion in the previous fiscal year.  

The statistics show that business is booming, but competition is undoubtedly fierce. This is where SEO comes in. Fintech SEO consists of strategies that boost organic traffic to websites and organizations which use technology to provide financial services. One major aim of Fintech SEO is increasing the Google ranking of financial institutions’ websites and products.

And here are five additional reasons why the Fintech Industry needs SEO:

1. Identify the Correct Audience

Fintech SEO will assist businesses in reaching out to their intended audience. People nowadays commonly use Google to look for answers to their problems. So, if someone is looking for financial solutions, they will most likely Google it. Having your Fintech company appear on Google's main page will help you reach out to more people who are looking for your services. Some intended audiences for any fintech company could be businessmen, bankers, journalists, students, digital marketers, or even startup companies. Having good SEO will redirect these potential target audiences to your Fintech company and help them get the information they are looking for.

2. Educating the general public on the Fintech Industry

A good Fintech approach can educate its target audience. Technical words of the Fintech Industry can be hard to understand for the general audience. Aside from that, audience might also find it hard to navigate around the digital apps. To tackle this issue your website can have articles, blogs, or video tutorials for the audience to find their way through the complex apps. This will help in bringing in new clients as well as reaching out to new ones by educating them.  

3. Generate New Leads in Business

A good Fintech SEO will help you generate leads in the long run. If you utilize the right SEO strategies, your brand could end up on Google's first page. If your website is on the first page, people looking for financial services will eventually find it. Similarly, high-quality material on your website will aid the search engine in recognizing it and matching it to the client's query. This will aid in the recruitment of new leads as well as the retention of existing ones. For example, a startup company led by a group of people are trying to start their business in fintech. What they do is either take suggestions from experienced person or they go to Google and start researching fintech related business. Thus, if your company’s webpage is well optimized and has done good SEO, you will appear on the top of every search query related to fintech. With this, a user will get the right information he/she shall be looking to established a startup in financial technology. Once the user gets redirected to your website, you’ll have a new lead.

4. Redirect Users to Right Landing Page

Fintech Industry in Nepal is still booming. Everyone is still learning about it. So, they could have numerous questions about numerous fintech terms and technologies. If a fintech brand website can draft a FAQ section of their website using good SEO practice, it will help the brand in listing on the first page of Google search.  

In the context of Nepal, the most commonly searched keyword for Fintech business is Fintech Nepal, Fintech Business Nepal, Fintech Business Nepal, etc. These keywords are however not landing on the right pages as the user’s intended search. Hence, here is where we can see how a good SEO strategy is needed to land those keywords on the correct landing page. If your fintech website can implement a good SEO, the audience will get redirected to your website where they can get the right information.

5. Create a User Community on the Internet

Since Fintech companies deal with sensitive financial information of the general public, people must trust the brand. Without the trust of the community members, a fintech brand cannot grow. To develop this trust fintech brands must regularly upload SEO Optimized content that the general public can have access to. Adding to that having verified content and regularly updating SEO-optimized content will help build authenticity. With the regular update of authentic content, we can gain new users and retain them back to our website for any fintech related queries. In this way, we can continuously grow the number of users and build a community of users.

Why Feat International Is the Best Choice?

In today's world, quantity is just as important as quality. Gone are the days when all you had to do was repeat a few keywords to appear at the top of search engines. To stand out, you'll need a thorough understanding of constantly changing web algorithms, which is where we come in. If your Fintech brand is looking to optimize your content with the best SEO practices, FEAT International is the company for you. We are a creative digital marketing agency working globally based in Nepal. Among the many digital marketing services that we provide, Search Engine Optimization is one of them. We are one of the most well-positioned organizations to assist you with SEO.

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Importance Of Quality Assurance In Software Development

One common thing about software development and any other day-to-day activity is the fact that mistakes can happen. Such setbacks can lead to expenses and undesirable results, which are the two things we are seeking to avoid when making a software product for our business. So, it is pretty important to make sure we figure out these mistakes in the early stages.

It also sums up how we would generally define Software Quality; it simply is the ability of any software to perform its expected functions in a fault-free manner. Let us take an example of vegetables: there are various standards that a vegetable needs to meet before we purchase it. It needs to be ripe; it needs to meet certain quality standards and it needs to be at a bargain price. Just like that, software needs to meet certain quality levels as per its quality assurance.

For Better Clarity of Software Testing, Quality Control and Quality Assurance

These three terms are often misread and misinterpreted. While they are linked together, these three terms have three different meanings. Software Testing is simply the process of conducting tests on the design and code to identify bugs and errors and reconcile them firsthand to avoid them in the latter stages. The most common forms of Software Testing are Greybox Testing, Blackbox Testing and Whitebox Testing.

Quality Control on the other hand is something we do when we are near-end of the project or the product is closer to completion. It looks after the quality of the product as a whole. Lastly, Quality Assurance is involved in every phase of the Product Development Life Cycle. It helps make sure that every step is being performed with effectiveness and efficiency. To define it in one line: Quality Assurance consists of Quality Control which consists of Software Testing.

Why Quality Assurance?

Since we are pretty clear that quality assurance is the vague term of the three, let’s discuss its importance in software development.

Save Time & Money

As we all know, the later we identify the bugs, the more time-consuming and costlier things get. Fixing mistakes early can be beneficial for the product in the long run as we reach fewer people with the product in the early stages, so it is in fact cheaper as well. This also works well for the goodwill of the product as working to prevent major losses and maintain quality standards is a major objective of quality assurance.

Ensured Security

Similarly, quality assurance also ensures security. Sometimes, the product itself might be in a fine state but there might be a problem in the server/system that contains the product. Quality assurance service helps uncover these vulnerabilities and pushes to make the software secure and trustworthy.

Reputation

When a product enters the market, it needs to maintain a certain reputation that makes the product desirable to old and new audiences. When we hire QA engineers to look into our product, their foremost focus is to avoid the loss of time, money, and competitiveness.

But it is equally important to ensure that the reputation of the product is set right in the market. Inconvenience in use, faulty systems, legal issues, and controversies should be avoided to keep the negative impacts at bay. The resulting product should be an acting ambassador of the business itself. It should be able to define the business.

Customer Satisfaction

Finally, when we combine all the whys above, we certainly provide our users with the satisfaction they are seeking in the first place. We know our potential users best and we make the product with the intention of satisfying them foremost. Quality assurance service in Nepal always aims to keep more emphasis on the potential users of the product. To keep the software’s success at the top and perform consistently as well.

If you are looking to hire dedicated QA engineers to keep the quality of your software product at the top, Logica Beans is here to help you out. With 15+ years of experience in the field, we promise effective, efficient, and dedicated QA services for you, at affordable rates.  Also, be sure to subscribe to our newsletter and follow us on social media platforms for regular updates.

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Importance Of UI/UX Development In Business Growth

Before we deep dive into the values of UI/UX development in business growth, we need to be familiar with the terminologies. These terms are interdependent where UI deals with the interaction between users and computer systems, software and applications and UX deals with a user’s overall experience with a brand, product or service.

People have started to demand any business go digital. We want easy access and optimization of the transaction, seamless experience of all basic requirements across all devices. To achieve this feat, it is important to hire UI/UX developers to create a blueprint for your digital growth.  

Building user-friendly digital content is the ultimate goal within which underly UI/UX design, customer experience & product design. The intent is basically the same, which is to make the website/app more engaging, reachable and dependable.  

User Interface (UI) focuses more on the design side with using the right colors and typography and creating attractive layouts while User Experience (UX) focuses on the interactions, performing user research, building potential scenarios and creating prototypes for testing. A career as UI/UX developers blends psychology, design and tech.  

Cost Effective First and foremost, UI/UX development helps make the work cost efficient. Before making the interface, the designer will perform a proper detail check and analysis in order to determine the preferences of the users in order to minimize the cost and the likelihood of failure.   It is proven to be cost efficient when changes are made in the design phase rather than the development phase. So, make sure you hire your UI/UX designer who can help you with cost-cutting as well as the project itself.  

User-centered Simplifying complex information is the main objective of a good UI/UX design. Making your product's reputation rise and receiving positive comments from users by focusing on user behaviors and satisfaction.   A user-centered UI/UX design will also assist you in generating more income and profit. This also demonstrates that the commercial and digital markets will continue to expand at a rapid pace in the future.

Improved SEO In its initial days, Google used to be all about whichever website has the higher count of keywords. If you could insert more keywords into your website, it meant that the job was done. But there are huge advancements in the field of SEO as well.   These days, the change in algorithm for Google means that other factors come into play such as dwell time in websites, website patterns and web navigation behavior. Using good UX to attract visitors is a great method to rely on them.

This certainly clarifies that a good UI/UX design increases the value of a business and UI/UX development in business growth is very important. So, for the best of your business hire UI/UX designer who provide quality performance at affordable rates which comes with LogicaBeans. Counting on 15+ years of experience, we provide the best UI/UX design and development which is certain to help incline your business to a new level.    

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How To Choose & Hire React JS Developers For Your Project?

According to the recent stat as per npm-stat.com, React JS has been downloaded over 68 million times in March 2022 alone. So, we can certainly say the growth of React JS is pretty steady as two years ago in March 2020, it was just over 30 million. So, the growth has doubled. On top of that, it is a highly flexible and expandable solution that is used to a huge extent in the current market scenario.  

Let us begin with the basic introduction and reasons for you to move ahead with React JS and then we will talk about how you can find the best React JS Developers in the market.  

What?

Basically, React JS is an open-source JavaScript library that is developed and maintained by Meta for building UI and is mainly used to create single-page applications. It has its similarities with React Native but they have their differences which makes it highly suitable to develop cross-platform applications. With examples like Facebook, Instagram, Netflix, Uber, etc., we can certainly say that React JS has provided us with some effortless and spontaneous interfaces.  

Why?

First things first, the lesser code the better right? React JS certainly believes so, and it provides a concise database as well. The use of Virtual Document Object Model (DOM) instead of a real one gives quicker rendering and enhanced performance.  

Consistency in performance of React JS codes is also because it barely changes its interface dating back to its initial release back in 2013, almost 10 years ago. It also keeps all the versions backward compatible so your code can always be executed.

“Create React App” is another advantage for the learners to begin coding via React JS where the configurations are preloaded and components are reusable which makes it easier to manage the modular library and promises faster development of the software. On top of that, it also has no negative impact on SEO results, so proper SEO could make your application a top pick on Google.  

How?

It is important to know what you are looking for when making your application, but we all have similar surface goals which include a quality product in an acceptable timeframe, and an affordable price. Now that we are clear on that, let’s move ahead to the specifics.  

Firstly, we need to have clarity on our requirements before we hire React JS developers. It can be a bit challenging and expensive, which is why it requires to be planned and monitored. You’ll need to be clear on the organization’s goals and objectives. For your app to be fruitful and successful, all of its features also need to be pre-defined.  

Secondly and more importantly, it is important to research the market before you make a decision. If you seek to hire React JS developers for a project, you’ll need to track their record in the international market, go through their CVs and portfolios properly and take necessary feedback from their previous customers.  

Even though it is a complicated, difficult-to-learn programming language, we are short on jobs for React JS developers in the market and it is definitely difficult to hire dedicated React JS developers who are willing to give it all for the development of your software. That is exactly what LogicaBeans helps you find; people who are dedicated, experienced, and knowledgeable in React JS to work on your project.

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Reasons Why Your Business Needs A Quality Mobile App

Are you a business aspirant or a business person? If so, you probably are involved in the process of elevating and enhancing your business experience for your users. In the current context, mobile apps have been the best option to take your business to the next level. It's good to know about the countless benefits of a mobile app in your business. Customers in the present scenario are more concerned with product knowledge, convenience, a great mobile app experience, and many more.

The mobile application market is booming. But you would be wrong if you think that mobile apps are exclusively for big brands. These days you'll observe that even small businesses have their mobile app. Mobile applications are easy to use as compared to websites and have many benefits over desktop websites. So, why wouldn't any business follow the mobile app trend!

Here at LogicaBeans, a software development outsourcing company, we like audacious ideas that can change the outlook of a business. We take your ideas for a project and deliver you the best functioning application that suits your needs and most of all provide value. Our software solutions and team of skilled mobile app developers assure that we use the latest technology and ensure to provide the best service for your app development. As an IT company, here we have listed some of the benefits of having a mobile app for your company. Let's have a look:

New Windows for Revenue

Sales take place mostly in physical stores or offices. And these outlets transitioned to websites where you can directly avail the products or services by screening the details online. The efforts to reach the customer directly is not easy as it involves door-to-door sales. Hence, to reach the customer personally a mobile app is the most relevant medium so far. The Mobile app allows customers to quickly avail the product or services just with a few clicks. This idea opens a new viable, simple, and extensive revenue channel for the business.

Enhanced Communication

Mobile apps can build a two-way interaction, which enhances engagement and makes the customers feel closer to the brand. Quality mobile app development works as a lucrative marketing tool that you can easily rely upon. So, why don't you hire mobile app developers for your business? Don't be surprised if we say that it is possible to build apps that identify users' daily tasks and habits. If a brand wants to introduce a piece of new information about the product, they can easily update it on the applications and the customers will be notified about it.

Use in Advertising

A business is always trying to reinvent itself by coming up with the latest ideas to attract clients and grab their attention. A mobile app is used as a medium for passing company's information like advertisements, new products, offers etc to the customers through a single channel. Based on the customer's response various conclusions could be figured out, feedbacks could be taken, and the customer trends can be evaluated hence supporting the advertising strategy. Looking forward to improving your business processes with Logica Beans?

We might be the best company to help you bring your wide range of ideas to reality. We believe, a mobile app might just be the right option to get a healthy start for your business. Getting a mobile app makes your brand look exclusive and paves the way to long-term growth. Hire mobile app developers from LogicaBeans who will help you to build

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Web Development Trends Every Business Should Expect In 2022

Are you keeping up with the web development trends? If not, start following the ongoing web development trends so that you can remain competitive in your business niche. There are around 1.8 billion websites till date. So, if we do not adapt to the new trends, our website may get unnoticed.

What is web development? Web development is all about developing and maintaining web pages. The web development process includes web design, web content development, client-side/server-side scripting, etc. Here, we have listed some of the importance of why web development is important.

Makes the process of navigation easy

Helps to increase sales

Improves the importance of users

Aids in reaching out to more clients

Resourceful in advertising and marketing

Web development is becoming more and more advanced. Many users prefer to go through those websites which have new layouts and are attractive in nature. Hence, the developer should have an idea about the new trends, techniques and stay up to date.

Here at Logica Beans, we make use of the latest technology to help design you a website that meets the latest trends. With out web development service we will provide any complex business enterprise solution based on your needs. We build custom web and mobile applications based on your unique business needs and pull off your next project at a much lesser cost than expected with much higher productivity.

Logica Beans is committed to providing technical support, full-scale commitment, and top-of-the-line experts. Let’s take a closer look at the web development trends that you should expect in 2021 and how Logica Beans effectively provides you with the expertise with its solutions to adapt to the trends:

Low Light UX and Dark Mode:

In recent years, low light and dark mode websites have gained popularity. Dark mode grabs the attraction of the users even if they are going through your website during the daytime. Nowadays websites provide the option of shifting between the dark and light mode as well. This feature has already been implemented by Facebook and Twitter. These apps provide an easy option to switch between the two modes, depending on the reader’s preference and this makes reading easy and eye-friendly as well.

Interactive and Responsive Elements:

Most of the customers would love to visit those websites which have responsive and highly-interactive web elements. These elements are an indispensable part of the website. It is very difficult as well as expensive to implement the interactive elements but you do not need to worry. Because moving on to the positive side, it grabs the attention of the customers.

Voice Search Optimization:

Voice search is rapidly gaining popularity. Moreover, it is a known fact that every smartphone is already equipped with a digital voice assistant (Siri for iPhones, Google Assistant for Android phones). Users will prefer to seek information and command orders with voice instead of typing text. Don’t you agree? People are also trying to change eCommerce by searching and ordering a product with voice.

PWA or Progressive Web App:

A progressive web app (PWA) is a web page that recreates a native mobile experience. It is fast, can work online and the cost is relatively low. A PWA supports interactions, allowing users to enjoy superlative experience without even realizing that they are still using the browser. Famous companies like Uber, Twitter, Pinterest, etc. have been providing customers with a greater user experience through PWAs. This trend will be followed by many web developers in the year 2022 as well. If you are looking forward to improve your business, then you should include this technology in the process of your web development.

By following the latest trends in web development, you can please your users with a superlative experience, improve your web app ranking, and open new markets for your services! Sounds good, right?

Looking for a software company that can help grow your business? Choose us to bring your ideas to reality and get your project needs delivered with a high level of performance. From hiring the right tech talents to application development, experience the best results for your business.

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Why Should You Consider Nepal As Outsourcing Destination For Software Development?

Nepal, a beautiful country located in between two giant nations, India and China which is mostly popular for mountains and other scenic landscapes. Apart from this, people from all over the world come to Nepal to experience a wide range of adventurous activities like mountaineering, trekking, rafting, rock climbing, bungee jump, etc. Similarly, many people around the globe also visit Nepal to witness a unique culture, vigorous cuisines, and warm hospitality from local beings.

In spite of the fact that Nepal has already made itself a renowned destination for traveling, it is still known to be a developing country. The majority of people are living a simple lifestyle compared to other developed countries. Thus, the living costs in Nepal are comparatively low in contrast to the countries like the United States, Australia, and other European countries. Due to this specific reason, Nepal has been one of the topmost promising destinations for outsourcing work.

Nepal, Developing Country in IT Industry

While Nepal remains a top place for traveling, it still remains under the development phase when talking about the field of information technology. Slowly but definitely Nepal is gaining its pace in the development of IT sectors. Approximately around 5,500 graduates are produced by Nepal IT universities which enter into the IT sector annually. Due to this reason, Nepal is gaining more attention to be one of the best potential outsourcing destinations.

Besides, Nepal also has improved a lot in infrastructure over the last decade. Back then country used to face a lot of power outage problems. Now there is hardly any problem regarding power cut. Moreover, the country now has a well-established government that is working on various development plans. Thus, without a doubt, you should consider Nepal for outsourcing.

Having said that, here are some major reasons why you should consider Nepal as an outsourcing destination for software development.

Thinking Of Outsourcing for Software Development

If you are thinking of choosing Nepal as your outsourcing destination, you should consider Logica Beans. With active involvement for over a decade, Logica Beans has been providing the best service in the IT industry. Not only do we provide a budget-friendly service, but we also develop a good relationship with the clients for long-term work.

You can hire a wide range of highly experienced developers to boost your business. We, Logica Beans, a software development outsourcing company have more than 300+ professional developers with 15+ years of experience in the related field. Additionally, we also provide a customized solution to our clients without compromising the quality. So, what are you waiting for? Contact us now and get a free quote for developing your website.

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