markobrando

[markobrando]

5 Ways in Which Your Business Can Benefit From Digital Marketing

Digital marketing is replacing all traditional methods of marketing in practically every industry today. While the COVID-19 pandemic cannot be solely credited for bringing about the change, it has definitely added massive momentum to the rising popularity of digital marketing. In a country like India, the opportunities for digital marketing are limitless. What is even better is that with very limited resources, you can not only acquire the different skills needed for digital marketing but also start a business of your own.

 There are several issues with traditional marketing that are easily solved by digital marketing. A brick and mortar business needs to invest in its physical infrastructure, location, employees, manufacturing and supply chain units, and so and so forth. On the other hand, an online business minimises the need to invest in these resources and helps you focus only on maximizing your profits. There can be countless factors behind this, however, some of the advantages that are worth mentioning can be-

 Updating a website is way easier than renovating a building - 

Your website is your digital shopping window. It’s the official address of your business and the most authentic source of all the information for your business. Naturally, the cost of setting up a website is way lesser than that of constructing a building or owning a space.  An Online Presence can fetch you more customers in a shorter period of time leading to higher chances of profit.

 Connect with Customers and Clients on your Social Media Profile -

If you run a business, it’s very important that you know your customers and your competitors in the market. While that may be a Herculean task in a traditional set-up, having a social media presence helps you in observing what’s trending in the world and how people are responding to the changes in the market.

An active Facebook or Instagram page can help raise awareness for your business free of cost and get you your potential customer with just a post. The benefit doesn’t end there. Your social media helps customers reach out to you when they don’t like your product/service and this instant feedback lets you keep a check on your offerings and make the necessary change.

If you have a B2B business where you deal with other businesses, then a LinkedIn Profile is the best place to make connections with your future clients.

  Targeted Marketing through SEM and Social Media -  

Digital marketing has introduced the ease of investing where the chance of converting a lead into a customer is high. This reduces the cost and the time invested and increases profits for a business.

The Search Engine can be a great place to market your business. Users, when looking for specific products, enter specific phrases (known as keywords) in the search engine, and the search engine results present to them a list of websites and ads. These ads that appear in the search results are known as search ads and have higher chances of conversion. You are basically giving the customers what they want.

On social media, you can target ads based on demographics, age, gender, likes and interests, location, etc.  and easily create your customer base in a very controlled manner. If liked by the users, the right buzz for your product will attract other potential customers active on social media.

 Know every action your customers make with the help of Analytics- Another major advantage of a website or social media business profile is that you can get a second-by-second update on how well or poorly your business is performing. You can literally track where your maximum customers are coming, how they discovered your business, which page of your website they spend maximum time on, which ads appeal more to them, what form of content they like best and so many other interesting details which were not possible earlier in a brick and mortar setup.

 More than anything, it has empowered all brick and mortar businesses- Digital marketing has been a blessing to small-medium enterprises, especially the ones located in the small towns of the country. These small scale businesses can now effectively reach clients all over the country and even the world, without the need for another branch or call centres.

A textile company in Kanpur can very easily avail services from a digital marketing company in Kolkata which can help it get customers from Mumbai or Delhi. In a way, it can be said that if the Internet has made the world a smaller place, digital marketing has made business more inclusive.

 Several digital marketers in India today dream of opening a digital marketing agency in Kolkata, Pune, Ahmedabad and other major cities of the country. Working in a digital agency can be an enriching experience as one gets to work with different industries and take up different job roles.

 Kolkata, the cultural capital of the capital, has set its eyes on becoming the digital hub of the country. Contributing to this movement, are several established and new digital marketing agencies that are working actively across the country. One such agency that has now become the best digital marketing company in Kolkata, is Marko & Brando.

 Established in 2017, the organisation has already acquired big clients like Space Group, 11 Wickets, Arizton and AIFF. Also known for its SEO services and its web development services, Marko & Brando boasts of a dynamic and young team that is the secret behind its spunky brand image.

 With the way it has delivered some of the most successful campaigns in recent times, it seems that Marko & Brando is not satisfied with just being the best digital marketing agency in Kolkata, it wants to be the best digital agency in the country.

Contact Marko & Brando : +91 9830153821                                                        To know more about Marko & Brando, visit  https://markobrando.com/

[markobrando]

Result Oriented Digital Marketing Agency