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Advancements in Software Development Technology 2015

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Advancements in Software Development Technology 2015

Year 2015, is expected to see remarkable innovation and development in software technology. Speed of research and development in software technology is tremendous, and its relevance has also increased exponentially by mass availability. Today, software technology touches modern human life at everyplace and no human can deny importance of software technology in their life. Furthermore advancement in software strategy and development is making human life better, healthier and happier than ever before.

New trends are emerging due to advancement and development in software technology that promises to transform our life in every quarter. Though these trends could live for short span of time or might exist for lifetime, nevertheless, they’re still important and signify determined efforts by developers and engineers to make our life better.

Few of these popular trends in software development technology are:-

Innovative IT architecture

Innovation is the buzzword that is shaping futuristic IT solutions to change business IT orientation and integrate business system. Nowadays, Innovative thinkers and software engineers are deeply engrossed to develop IT architect that generate business and possess cutting edge business orientation. Traditionally, IT architect plans are purely technical but now innovative IT architect are all inclusive.

Cloud Computing Technology

Cloud computing is internet-based technology that can connect users to servers online to access software for computational work. This technology is much secure, faster, cheaper and better than traditional offline software. Major advancement has been made by Google in cloud computing followed by Open Office and Rack space. In 2011, cloud computing could witness major strive in various fields of software technology.

Socio-Factor in softwareTechnology

Social media is emerging segment of marketing that offers large scope for business opportunity. Social networking sites holds substantive portion of customers who’re willing to spend few extra bucks for better technology, product or service. Today, new terms like social media engineering, software developer and social media optimization are presenting wide variety of avenues to tap online market and attract loyal customers and create brand image. In coming scenario, software technology could play decisive role in monitoring social media image and scan bulk of data and information for stronger social media branding.

Mobile software Development

Mobile technology is not a new technology but its potential has recently been found and being scaled for innovative IT solutions. Nowadays, mobile apps are being embedded with smart phones and tablets to perform hordes of computational task that are commonly performed on a computer or laptop. IPhone and iPad largely dominates mobile app market as they’re more popular for monetization and marketing. Mobile apps cover wide variety of domains extensively such as business, marketing, utility, gaming, computation, education etc. The reason behind its greater acceptability is low-cost, largest customer base and portability.

Security

Cyber attacks worldwide are increasing day by day, and hackers are coming up with unique techniques to penetrate through servers and sabotage security system completely. This is a matter of concern as no software development company has come up with insurmountable security system. Such a situation has triggered innovation into software security system, and by the end of 2011, we could hope to have comprehensive security solution.

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How Much Does It Cost To Get Listed On Google

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How Much Does It Cost To Get Listed On Google

It doesn’t cost you any money to get listed on google. What it will cost you is your time though. It will take you time to create backlinks and content for your website and it will also take you time to create videos and articles and get them submitted to directories and video sites. Web 2.0 sites take time as well to create if you plan on really making a good effort at promoting your site. But if you don’t want to do the hard work you can always pay for someone else today it or try a paid service.

You can hire someone else to do the tedious work by outsourcing everything. You can hire someone form the Philippines or India to create Web 2.0 sites or to write articles for you then you can have them submit the articles for you and bookmark them using Social Bookmarking sites and they will do all for about $2.50 an hour. The people that you can hire are actual people with college degrees that will bid on jobs that you need done and because our dollar worth more in there country so the labor is cheaper.

Now some people may not like the idea of outsourcing but if you are on a tight budget or your just starting out this is perfect for you. And if there were people in the US that would work for that amount of money then I hire them in a heartbeat. If you want to find workers that you can outsource these types of tasks to you can visit Odesk.com. It will allow to post the job and hire someone from there website. You can also watch them while they do they’re work right from the website.

Another thing that will cost you money but can save you time is the different services and software that are available. You can pay for backlinks to your site. There are alot of websites that sell backlinks as a package or sell a monthly service that will continually create backlinks to your site for you. These are actually good services but they are kind of on the expensive side. If you want high quality backlinks you will end up paying around $150 to $300 dollars. Some of these services will guarantee results though so sometimes it is actually work it.

Auto submission software and website are another cost that you will run into if you decide to use them. You can get most of them for around $100. Some of them are monthly subscriptions and others are not. I have used SE Nuke and Xgen. They both will create Web 2.0 sites and submit videos and articles to different directories and video sites. Most of these auto submitters have a free trial period so that you can try before you buy. I would check out the ones that have trials before actually investing any money.

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7 Important Things as a Gold Investment

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7 Important Things as a Gold Investment

India (NRIs included) is wild about gold adornments. With the World Gold Council (WGC) forcefully promoting social and religious capacities as gold purchasing occasions, the interest has shot up in the late years to record levels. Research demonstrates that more than 16,000 tons of gold is there in Indian families prevalently as gems. The estimation of this according to market cost is a whooping Rs 27.2 lakh crore. That is near double the remote trade holds held by the RBI. How about we consider the components one should know about and the skill of putting resources into gold.

Various Types of Buying the gold –

Any financial specialist must know about the distinctive types of purchasing gold. Gems, the most conventional and the prevailing type of purchasing gold in India, is truth be told not a speculation thought. The reason is that there are overwhelming misfortunes as wastage and making charges. This can differ from at least 10 for each penny to as high as 35 for every penny for unique and complex plans.

Bank coins, once more, are not a venture thought as the premium that banks charge for their coins is around 5-10 for each penny. Likewise, the bank coins have lesser liquidity as they are not purchased back by the banks.

Bullion bars are great modes for venture yet the base speculation here is much higher than a typical speculator can consider.

Gold Exchange Traded Funds (ETFs) are a hot alternative nowadays. These resemble common subsidizes that put just in gold. They are ended up being a less demanding and more secure mode to purchase gold. The charges are less and the gold can be gotten too electronically. The drawback is that one never gets the opportunity to “see” one’s property.

Current pay –

Gold in any structure does not give any present pay. The main exemption is the profit alternative in the gold ETFs. In the event that held in the physical structure, there is just outpouring of money for the upkeep of lockers.

Capital appreciation –

Verifiably, gold has been the ideal support for expansion. This depends on information from the year 1800 AD. Be that as it may, as far as supreme returns gold has fared rather ineffectively giving returns at just 0.8 for each penny above expansion. Land and shares beat gold decisively on the capital gratefulness front. Land and shares have given returns of around 11 for each penny over expansion since (1979 as that was the year the Sensex was dispatches).

In the short run, notwithstanding, gold is an extremely solid wager contrasted with shares that are exceptionally unpredictable. The thought for gold speculation will be to utilize it now and again when the business sectors are falling and when the expansion is high.

A 5 for each penny of the general venture portfolio can be considered for gold speculations (bullion, WGC coins, Gold ETFs). Adornments is not a speculation to the extent individual account goes. It is just a cost for joy, symbolizing riches.

Hazard –

Gold does not convey much hazard at any rate in India, as we scarcely see collapse in the genuine sense. Notwithstanding when the official figures where demonstrating negative swelling (collapse) amid the most recent year, the real costs of nourishment things were expanding. This was reflected in the gold costs as well.

The genuine danger with purchasing gold is in the open door expense of putting resources into different boulevards that can really give higher returns.

Liquidity –

Gold scores the most astounding as far as liquidity, contrasted with every single other venture. Whenever of the day and any day gold can actually be changed over to money. Banks would give you a gems credit (recollect however that numerous banks don’t give advances on mint pieces, including their own), thus would your cordial neighborhood pawn shop. They can likewise be sold in some pawn shops, however numerous are wary to buy in these outlets inspired by a paranoid fear of ‘stolen gems’.

Gold gem dealers would trade your gold belonging for other gold gems. Be that as it may, the issue here is that there will be making and wastage charges included once more. Here we lose the worth (to the degree of 10-35 for every penny) of gold gems.

An awful social angle in many families in India identified with liquidity is that gold has suppositions connected and is the last thing to go out if there should arise an occurrence of money related challenges. This nullifies the whole motivation behind gold having liquidity.

Charge treatment –

Gold endures capital increases charge according to the IT Act. So it is ideal to approach your gem dealer for the bill. Near 90 for every penny of the gold gems exchanged India is unbilled. This is a difficult issue for the individuals who take a gander at gold as a venture. Just the marked gem specialists would naturally give you a bill. At different spots request one.

We can make utilization of indexation advantages while ascertaining the capital increases of gold. So the assessment payable won’t be much.

Gold does not have whatever other tax cuts.

Accommodation –

Gold scores high here. Be that as it may, with the per gram value rising, the littlest single venture is getting to be higher. With the rise of golf ETFs the accommodation to hold gold for the transient has expanded. Rather than holding money for the short term, one can today make interests in gold ETFs.

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Managing the Chinese Challenge

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Managing the Chinese Challenge

Background

China is the fastest growing market in the world today. Therefore, it represents a huge opportunity for companies that are interested in selling their products in China. At the same time, it has tremendous natural resources and work force, at some of the lowest costs in the world, providing the Chinese companies a competitive advantage, in China and globally. However, it also allows foreign companies to reduce their production costs by transferring manufacturing or development facilities to China.

In contrast to the enormous prospect that exists in China, the entry of foreign companies to this market, and succeed in it, is quite difficult. The cultural and business differences, coupled with the strong governmental regulations that still exist, make the penetration of foreign companies very difficult. However, success in the Chinese market is not altogether impossible. Numerous companies have succeeded greatly in the Chinese market and are enjoying the fruits of their labor.

As Chinese companies expand worldwide, they are becoming a substantial competitive force that must be dealt with. Companies must find ways to overcome the Chinese cost advantage, either by reducing costs themselves, or by using other marketing methods.

In this document, we address two issues: penetrating the Chinese market and dealing with the Chinese competition worldwide.

Penetrating or Expanding Into China

Companies are interested in penetrating the Chinese market for two major reasons. The first is to sell their products in this huge market, which is growing at the fastest pace in the world. The second is to take advantage of the low production costs that exist in this market. Expanding into China presents a challenge and must be done systematically.

Barriers to Entry

To succeed in China, companies must overcome the barriers to entry that are unique to the Chinese market. The barriers are a result of the geographic conditions, the culture, and the distinctive economic structure.

Lack of Information

Unlike the western and developed markets, the Chinese market suffers from a noticeable lack of information and access to data. The government does not publish extensive information about the macro conditions, and even when it does, it is not always reliable, there is a lack of industry associations to provide data on different industries, and research companies are not commonplace. Private companies, those in western countries provide vast information about the products and services, through their web site and company collateral, do not provide such information in China. In fact, companies are very hesitant to provide any information at all, they are very suspicious of any one who ask for an information, and even when eventually do provide information, it is usually very limited and in Chinese.

Diversity

The diversity that exists in China is apparent in a number of different aspects. Many different regions of the country vary in regards to the geography, demographics, natural resources, etc.

The coastal area in China, including Beijing, Shanghai, and Guangdong, is much more advanced and developed than the western provinces. Most of the international companies operate in the coastal area, providing state of the art technology and knowledge, while the western provinces have been mostly neglected by these companies. On the other hand, the western parts of the country represent a larger opportunity, since they are growing at a much faster pace and are green fields for foreign companies seeking to enter the market. Only recently, Intel has made a decision to invest over $300 million in a project in Sichuan.

The variance in the income and spending between the urban areas and the rural areas are very distinct. Around 60% of the population still resides in rural areas, making a living mostly from agricultural at very low wages, while the other 40% reside in large cities, employed in various industries, enjoying higher wages. The upper tenth of the population, constitutes of 60 millions people, earns an annual income of $5,000. They were targeted as potential credit card users, which is obviously relevant only in the big cities.

Regulation

The involvement of the government in the different aspects of the business world in China constitutes a barrier for external companies to enter the market and to do business in China. Many of the industries are highly regulated and in many cases, the government owns the companies operating in different areas, where government owned monopolies are still commonplace in China.

In contrast, the government invests very heavily in different industries and regions it seeks to promote. To overcome the heavy migration that exists from Western China to the coastal area, the government is currently investing in many industries, such as information technology, pharmaceutical, chemicals, and others in the western provinces to promote these industries, create employment and retain the local population.

Cultural

The cultural differences between Western counties and China are an obstacle. The business environment, negotiation methods, and behavior make it very difficult for uninformed business people to operate in this market.

The Chinese can be characterized, in their social and business behavior, as “rule benders” vs. “rules followers”, as preferring loyalty (friendship) over honesty, and their business negotiation is based on benefits rather then fairness. In order for a foreign company to be able to communicate and to establish long lasting and beneficial business relations with the Chinese, it has to be aware of those characteristics and act accordingly.

Formulating a Penetration Strategy

A penetration into the Chinese market has to be guided by a well-defined and clear strategy. The strategy will define the objectives and the means to achieve those objectives.

Market Mapping

A preliminary and a necessary step, and to overcome the lack of sufficient information, the company must draw a market map.

The market-mapping phase examines all the different aspects concerning the market structure, the different players operating in the market, the geographical spread of the industry and other relevant factors.

The market-mapping phase also must focus on the customers; segmenting the market and identifying the relevant segments. The customer segmentation takes into consideration the geographical and demographic disparity.

The following sources of information can be used in this phase:

Interviews: Potential customers, suppliers, distributors, and government officials

Local Companies: Examining the local players in the industry, their activities, products, and marketing material

Local Consultants and Experts: Exchange of ideas and information with local consultants specializing in the relevant industries

Market Studies: Numerous off-the-shelf market studies provide overall data on the macro level of some industries

Internal Resources: Mitzuv has gathered information on the Chinese market internally, which can be applied in many cases

Primary Objective

The first step in formulating the strategy is defining the preliminary objective of the Chinese market. A company must first determine if it has any product or service to sell to the Chinese market, or it is interested in outsourcing its manufacturing in the Chinese market, or both.

Selling

Being the fastest growing market in the world and the second largest market in absolute terms, the Chinese market is very appealing to companies that can sell their products or services. As a first step, a company must identify the level of existing or potential demand for its product. If, currently a demand for their product does not exist in the Chinese market, they may consider crating the demand. A few years ago, when the first cellular companies entered China, there was no demand at all. They had to create it. In 2003, China is the largest cellular market in the world, with more than 250 million subscribers, and still growing very fast. The demand can, and most likely will, vary according to different geographical regions, target markets, customers, and industries. When identifying the demand it is also very important to prioritize the different needs, in order to determine where to invest the most resources.

When selling in China, it is unlikely that foreign companies will be able to compete on price, since local companies will be able to easily match these prices. Therefore, foreign companies must be able to either provide a unique technology, that cannot be easily imitated locally, or bring certain knowledge that does not exist in the local market. The knowledge must also be difficult to imitate or copy.

Manufacturing

The low costs of labor makes the Chinese market a strong focus for many companies interested in lowering their production costs. Obviously, there are drawbacks and limitation to manufacturing in China, and not all companies are fit for it.

Once a company has made the decision which of these objectives it wants to pursue, the strategy will have to be developed accordingly.

Local Partners

Due to the nature of the Chinese market, and its very high regulations, international companies cannot succeed in the market without some local partners. The local partners can take an active role in the marketing or manufacturing of the products, but in some cases, they will simply take the position of a mediator, acting as a go-between the international company and different local organizations, such as marketers, retailers, manufacturers, and very importantly the government.

Before beginning any actual activity in the local market, the company must identify the most appropriate local partner to team up with. Choosing the right partner can be one of the most important factors in deciding the company’s success in the Chinese market. Having the right connection and ties in the market (“guan chi”), together with the appropriate local resources, including customers, is vital for the success of any company.

For a company who is looking to sell in the Chinese market, there are two types of potential local partners:

A Chinese company who has a good capability of distribution and sales, due to good connections with the government, with the military or with a specific industry (e.g. banking, medical, insurance, municipal management, etc.)

A Chinese company that is already selling its own product, but is looking for complementary product or technology in order to improve or to expand its offering

For a company who is looking to buy or manufacture in China, the appropriate local partner is someone reliable in conformance quality and has a significant cost advantage.

Government Involvement

In almost all industries and all aspects, the Chinese government is and will be involved. The Chinese economy is still highly centralized and strongly regulated. The government in China operates in three different levels: national, provincial, and city. Different levels of the government will be involved in different issues.

It is important to take into consideration government involvement is all the business development activities. In many cases, the government might even be helpful in creating the right connections, facilitating the activities, and in some cases even providing resources.

Business Culture

Understanding the Chinese business culture is a crucial barrier that must be overcome when doing business with Chinese companies. Since the country has been closed off to the world for many years, and since its culture is so different from what western companies are used to, the business culture must be understood fully.

There are many nuances and intricacies the way the Chinese operate in business. For foreign companies to be able to work with the Chinese, they must be prepared and know how to react in different business situations. Not having the understanding of the business culture can result in terminating transactions that otherwise would have made great financial sense.

Local Representation

In most cases, Chinese companies will require local representation from the international company. The representation must include Chinese people that can communicate easily with their counterparts. The local representation must be able to provide all marketing and promotional material in Chinese for review of the local companies.

Coping with Chinese Competition

When China was a closed economy, the Chinese companies did not present threat, since they did not operate globally. In the last few years, as the Chinese economy opened to the world, and China joined the WTO, Chinese companies have become one of the strongest competitive forces in the world.

The main competitive advantage of Chinese companies is their low costs. In most cases, they do not have any unique technology or superior products. In certain industries, especially in commodities, this cost advantage becomes a major advantage, where foreign companies have a difficult time addressing.

In order for non-Chinese companies to be able to deal with the Chinese competition globally, they must be aware of the strengths and weaknesses of their Chinese counterparts. Global companies must need to be capable of overcoming the Chinese strengths, take advantage of their weaknesses, and leverage their own strengths.

Mapping Chinese Competition

The first step in coping with the Chinese competition is having a comprehensive map of the companies operating in the relevant industry. Companies must begin by identifying the different Chinese competitors and gathering pertinent information about them. The information should include the following:

Company background – name, address, top management, ownership

Product offering

Production capabilities

Prices and costs

Financial data

Obviously not all the information will be available in many cases, and in certain cases, different types of information will have different weight.

Weaknesses and Strengths

Based on the general information that is gathered on the different companies, and having an understanding of the Chinese economy, the strengths and weaknesses of the Chinese companies must be identified. These strengths and weaknesses must be focused on the specific attributes of the Chinese companies, their competitive advantages, and their mentality.

Threats and Opportunities

Due to their unique competitive advantage and their way of operation, the Chinese companies pose threats that are different then those posed by other companies. Simultaneously, there are opportunities of cooperation and collaboration with the Chinese companies, taking advantage of their strengths and combining them with the strength of the international company.

Strategic Options

There are two strategic options to face Chinese competitors in the global market: Beat them or Join them.

“Beating” them would mean offering a better product. “Better” in terms of technology, service, professional knowledge, delivery terms, financing method and terms, business model, shopping experience, etc. Only in rare cases, it will be feasible to offer the product at a lower price.

“Joining” them would mean cooperation. This can be by adapting the Chinese product and embedding it into the non-Chinese system, it can be by becoming a distributor for the Chinese products, or by investing in the Chinese company and becoming one of its owners.

Conclusion

For obvious reasons, China draws the attention of the entire world: Both for the opportunities it poses and for the threats it presents.

There are many un-known and un-familiar attributes and characteristics related in doing business in China and doing business vis-à-vis Chinese companies in the world. Nevertheless, these obstacles can be solved with systematic learning and careful planning of both strategic and tactical steps.

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Qivana Business - A Comprehensive Qivana Review

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Qivana Business - A Comprehensive Qivana Review

Qivana is a health and wellness company that’s teamed up with executives from McKesson Pharmaceuticals to create a full line of integrated health products, including products for Weight-Loss, Women’s Health, Children’s Health, Sports Nutrition, Skin Care and more.

On the business side of things, these products reach the market by direct sales through a network marketing distribution model.

If you’re reviewing companies and looking for the best home based business opportunity, I have a checklist of essential characteristics you need to consider.

So let’s get right down to brass tacks and take a look at Qivana to see how they measure up.

First, the industry itself. Health & Wellness is a growth industry that just passed the $112 Billion mark a couple months back, with no signs of slowing down.

As baby boomers age and people become more health conscious in general and open to alternative medicine, I look for this trend to continue, which is a strong positive for a company like Qivana.

Next let’s look at company management. Qivana has put together a very accomplished executive team made up of heavy hitters like CEO Derek Hall, who’s been involved with multiple companies in the health field, like Nature’s Way & Botanical International, and CMO Craig Johanson, who has experience with Xango and Tahini Noni.

The entire Qivana team is strong across the board, with lots of experience and a proven track record of success, particularly with other networking companies, another positive.

Third, let’s look at the product. The Qivana product line is based on what they call the “Qore” system with a focus on cleansing, detoxification, and supplementation. It’s a a 3-step platform using ancient Chinese herbs together with a diverse assortment of vitamins and minerals to stabilize, vitalize, and optimize health.

Because the product line is relatively unique, in demand, and of high quality – it’s fair to say that Qivana brings an excellent product to market.

The problem comes when you look at the business model. Qivana uses a binary compensation plan, which is fairly standard in this industry and can be lucrative, as long as sales are made regularly and you continue to build out your organization.

And that’s where Qivana comes up short.

To be blunt, this company just doesn’t know how to market in the 21st century.

When it comes to recruitment, sponsoring, and building a business, Qivana’s “strategy” consists of bugging friends and family, using memory joggers to create a list, and applying the (dreaded) 3-foot rule when in line at Starbucks…

If you’ve ever tried this stuff, you already know – it’s no fun! And it just doesn’t work…

And while it’s true that Qivana is trying to incorporate social media platforms, notably twitter & facebook, the truth is, unless you know how to use web 2.0 as part of an overall comprehensive strategy, that’s really no different than putting your flyer on a car windshield – just doing it cyberspace!

As for the sales pitch, it’s the same old same old – pitching the comp plan, the patent, the delivery system, the management team – and sending people to the corporate replicated site…

The fact is, it doesn’t matter how great your products are or if you’ve got the best comp plan since Moses was in short pants. If you don’t know how to market to a target audience, you won’t build a successful, long lasting business – period.

So, is Qivana a scam? Absolutely not.

Qivana can be a great opportunity. But for the entrepreneur seriously considering Qivana as a primary business, it’s important to evaluate exactly how you would market your Qivana business and sponsor new distributors on a regular basis.

The truth of the matter is this. Your success will be based on one thing and one thing only – your ability to attract new, motivated prospects to who are interested in your business and ready to join.

Either you know how to do that already – or you need a system that can do it for you…

If you choose to get involved with Qivana, in addition to learning the ins and outs of the product line and comp plan, it’s essential that you devote just as much time learning how to market your business online.

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Cheap Cigarettes Usa

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Cheap Cigarettes Usa

Many smokers who order cheap cigarettes USA are usually worried when it comes down to the actual delivery.

All smokers that order online expect a quick service, otherwise there is no point you might as well pay extra and go to the nearest local store. The cheap cigarettes usa prices are so attractive though many smokers will prefer to wait several weeks for their cheap cigarettes usa, so you have to accept however long it will take, but how long?

Delivery times can vary dramatically for a number of reasons. One main factor is the efficiency of processing by the actual company you are ordering with. The cheap cigarettes usa suppliers that are more efficient normally know what stock they will need for the coming months. These suppliers will have a better system in place to cater to orders without delay. For a smoker to find such a cheap cigarettes usa supplier online that can guarantee a quicker delivery it’s a matter of experimentation. Cigarettes ordered online in the United States are usually delivered using the U.S. post. It’s the easiest and most convenient way to deliver cigarettes, but it causes customers as well as the suppliers a few complications. This is because once an order is shipped by the company using U.S. post it’s hard to tell how long it will actually take to arrive at the destination as well as where exactly it is. Online cigarettes suppliers give a rough estimation, although anything can happen to lengthen the delivery time.

For smokers you can imagine how frustrating this can be! Most smokers that are ordering online forget that the actual processing of payments makes up for a large portion of the time they are waiting for cigarettes. This waiting period applies to anything you order online, Visa takes roughly about 2-4 days in processing which is the main form of payment online. There are other forms of payment now available, like Electronic E-Checks. They take longer to process but are much safer for customers ordering where the risk of fraud is constantly rising. Many smokers often opt to use priority shipping. Priority shipping can reduce the wait of cigarettes to roughly about a week in most cases.

If you consider what a smoker ordering online is going through as they are waiting for these cigarettes to arrive, one week, or a few days is a big difference. You can cigarettes USA Store imagine many customers who are waiting going out and buying form the shop as well because they are taking too long to arrive. My advice would be to smokers that are looking or have found a supplier of good quality cigarettes and at a reasonable price to thoroughly check the terms of delivery. Getting an idea of how the supplier operates will give you a picture in how reliable they are to the shipping times of their cigarettes.

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The most effective technique to Earn Residual Income Online

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The most effective technique to Earn Residual Income Online

Residual Income, also known as Passive Income is the income you continue to receive through efforts that were made initially in which you then profit from through indirect involvements later on.

A good example of this would be Real Estate. The owner buys a house and continues to make residual income through rental payments on a monthly basis (these would be houses he/she purchased). Realizing this I began searching for residual income opportunities but through research realized that without a wealth of money, I would not be able to invest in any ventures such as Real Estate.

Knowing this I went on the internet and started searching for another residual income model. One that required hardly any starting capital and had a high earning potential. Through hours of searching (I must have been searching for a good 5-6 hours) I came across a business model called MLM (short for Multi-level Marketing) and looked to be the answer to my problem. Only a small investment required, boasted a great compensation plan and the products that most sold werent too shabby either.

So I began my research and to my fortune came across several training articles explaining that 97% of Network Marketers (that is people who work within an MLM) failed in this industry and the reason for it was the out-dated marketing methods being taught by uplines and businesses. meetings and prospecting in highly populated public areas such as the Mall (what’s funny is I read a few stories where people had been ejected from public areas for bugging the public about their business opportunity). Obviously i was irritated, thinking “well, if the succession rate is only 3%, how in the hell do I stand a chance of succeeding”. Knowing that, for some bizarre reason I continued my research of a good business model to promote and join. Through research and common sence it had come to my attention that Social Media was a must for Network Marketers nowadays due to its increasing potential for people to promote their business on these Social Mediums. Knowing that I created accounts at Twitter, Facebook, Youtube and Myspace.

Close to a day later I received a message from a Network Marketer called Kevin thomas telling me “tired of being the 97% that fail? Learn what your upline wont teach you and use these secret marketing techniques to become the 3% that succeed”. Obviously I was stoked and excited. Long story short, I clicked on his link, taking me to his website where I began to learn the secrets of marketing online, prospecting the right way and producing several residual income streams. If you havn’t yet worked out what business model I’m taking sides with and recommend to you, it’s the MLM business model, as it has a high earning potential with low start up costs (In my humble opinion) So without any further explanation, following these 6 simples steps will help creating unlimited residual income and success:

1. Choose the right Business Model/MLM Company

Now this may not be the most important part to creating residual income online, partly due to the fact that among the best MLM companies the product should be of good standard and the main factor for success is not what you sell but how you go about selling it (In most cases). With that said, I would recommend seeking out a Company that has been about for a while and preferably has a product which you are more inclined towards or can relate to. The reason for this is 9/10 pre-launches fail, and getting yourself involved in this will only have you looking for another Company a few month down the line.

2. Brand Yourself, not your business opportunity

You may be thinking, “what are you talking about? You’re supposed to promote your product or opportunity”. WRONG! Studies have found that using something called Attraction Marketing (The Law of Attraction, I highly recommend you read up on this) is a far more effective method. This method includes positioning yourself as an Industry leader by providing real value (this could be training, free reports, consultations or newsletters). What this does is put you in the lime light, financial freedom. Learning to market and brand yourself will have prospects poring from the tips of your fingers wanting to join you. I want you to ingrave this into your brain as it is crucial to success “People do business with people, they don’t join companies, they join people”. Provide value and you will become that sought after leader.

3. Use the Internet

Plain and simple the reason most at fault for creating such a high fail rate in the MLM industry is the old-school methods being taught to prospects, which forces them forget the recruiting potential of the internet, focusing only on recruiting offline which inevitably leads them to failure. Not knowing that only around 15% of people have a Type A personality that allows them to thrive with offline marketing. The same people who will call 150 leads only to receive 1 yes and 149 no’s, knowing that the next set of 149 leads may be no’s before he reaches another yes, do you want to waste your time doing that?. The internet has made this industry far more accessible to your average joe and if you aren’t using it, your missing out on a lot of profit.

4. Duplicable System

In order to become successful in this industry, you need a marketing and lead generation system in place. There are 2 ways to go about this, you could spend a lot of time and money in either creating or outsourcing your own system which has no guarantee of working, or you can plug-in to an existing proven system that has all the proper marketing and lead generation materials already. The key here is to be able to recruit your prospects into a Duplicable system where they can immediately plug-in and start learning without you having to be there. Lets be honest, if you had to stop and teach every person you recruited into your business and how to create their own system, they’d either quit or you’d lose too much time. By plug-in them into an already proven marketing and lead generation system, your downline can begin to learn and funnel their own leads into the system and business while you spend time on more productive tasks. Remember, your success is only as good as your downlines success, the above does not mean you should neglect them when they require help.

5. Other Multiple Streams of Income

Another reason for the majority crashing out of this industry within the first few months is the lack of money available. With an MLM company you have to purchase an auto ship on a monthly basis, but most are not able to recruit enough people into their company to cover those costs and are forced to quit and find a job to supplement that loss. By learning a method that will allow you to profit from 95% of those who say no to your primary business opportunity you can produce enough income to cover costs and some even make a living from these income streams alone, sounds good right?

6. Focus, and stick with it

Statistics say that 95% of those who stick with their MLM Company eventually make 6 or 7 figure incomes yearly, instead of going from opportunity to opportunity on a monthly basis, stay focused, stick with one and you will succeed. There is no quick and easy route to make money, no corners you can cut or no special magic potion, this industry does take some effort but if done right the income potential can be limitless!

To Your Success,

Jason Perez O’Connor, Attraction Marketing Coach.

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How to promote sightseeing tours via video

New Post has been published on http://app2chart.com/how-to-promote-sightseeing-tours-via-video-2/

How to promote sightseeing tours via video

Using video to promote sightseeing tours is not as hard as one might think. Thanks to the developments of camera and internet, people are used to watching and sharing videos online. A travel video can be more vivid than static photos. Tour guides shall take advantage of such modern technologies to promote various sightseeing tours via video.

First, choose a tool to record the video. Video camera can provide high quality movies, but it is not a must. One consideration with video camera is the file size. The bigger the video file is, the faster your internet connection is required. No one wants to spend a whole day uploading one video, right? Cameras are widely available. Most cameras nowadays have a video option, and the quality is pretty ok. Many mobile phones also have a camera tool. Some computers have built-in cameras, which you can use directly. Remember the purpose is to promote your unique sightseeing tours, or show your personality to potential clients. Your videos can be as good, but not has to equal travel programs on the television. On the other hand, shabby or blurred images create nothing but negative impression. Choose any recording tool that is convenient and fit for the purpose of sightseeing tour promotion.

Once the tool is picked, the next question is what to shot. What will help your clients confirm the tour and increase client booking for you? Again, do not forget the purpose of your videos. This is not destination promotion, but to promote your tour service. Real person is recommended. The clients will be more confident when they see and hear you directly. Knowing the tour guide and his/her language skills in advance help to build up trust. Or you can show your favorite part in the destination, where travelers can’t find in any guide books written. The most famous or impressive scenic spots may also work with you doing the introduction. It is easy to identify the sightseeing tour location when you present by the most famous views.

After the video is recorded, some editing work may increase the promotional effect. For example, add a subtitle to tell where you are or who you are, edit video length to present the key information, reduce noise in the background to complete a higher quality presentation … Microsoft system has windows movie maker for easy editing. Ulead VideoStudio software is also a good choice for beginners. Short videos less than 3 minutes are good. Also put the best content or most important messages at the begging. Because, 1) the file is not too large to upload onto the internet, 2) leave more sightseeing tour introduction to your actual meet with clients, 3) internet surfers may not be interested enough to complete the whole video, or their website connection is too slow to load.

Last but not least, viral your videos loudly. You can upload your video to platforms like YouTube, DailyMotion, MetaCafe… Share your video link among friends or networking sites like FaceBook. Tell more people via social media sites e.g. Digg, StumbleUpon. Promote through tour guide websites like OurExplorer, where video presentation is allowed.

Think creatively! Videos allow the guide to present sightseeing tours in a vivid way. The tour promotion can carry on your own styles and characters.

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Healthcare Marketing - Budgeting

New Post has been published on https://app2chart.com/healthcare-marketing-budgeting-3/

Healthcare Marketing - Budgeting

The large investments made by the private players in Healthcare Infrastructure makes it imperative for them to go out and reach the patients – instead of waiting for the patients to drop by at their facility; this is where the importance of Hospital /Healthcare Marketing steps in .

Broadly speaking Hospital Marketing can be broadly classified as :

•Referral Marketing

•Corporate Marketing

•PSU/Govt Agencies

•Community Marketing

•International Marketing

The role of the Insurance Companies / TPAs has gradually developed over the years and has helped the market to grow – all healthcare facilities are now a days having associations with TPAs and offer cashless services, subject to conditions.

Referral Marketing – this involves reaching out to the primary and secondary care physicians to refer their complicated cases to the tertiary centres which are better equipped to handle such cases.

Corporate Marketing – this involves reaching out to the industries and corporates, forging tie-ups with them and offering certain unique and additional services to seek their patronage.

PSU/Govt. Agencies – entering into tie-ups with Govt. agencies like CGHS (Central Govt Health Scheme), ECHS (Ex-Sercivemen Contributory Health Scheme) and other such bodies.

Community Marketing – this goes a long way in fulfilling the social responsibility of the Healthcare Facility, whereby free or discounted healthcare services are offered to the underprivileged sections of the society. (Free Healthcheck up camps, free medicines etc)

International Marketing – the huge difference in healthcare delivery costs in India and the wes have made India a favourable destination for a new kind of travel – Medical Tourism – wherein people from the west come to India to avail of the quality healthcare services at almost one-tenth the cost in the west. This has made hospitals to market themselves as attractive destinations for quality healthcare services and healthcare delivery – Indian hospitals are extensively marketing themselves over the internet.

Budgeting – Cost-Effective Return on Investment

As a rule of thumb, calculate roughly two to three times the revenue you need to justify what the salesperson will cost you. So, if you spend Rs 75,000 per year to bring on that person, expect over time a Rs.150,000 to Rs. 200,000 increase in sales per year.”

Following rough monthly figures for reckoning the average outlay of hiring:

Salary: 20,000 to 40,000

Incentive Bonus: 5000

Benefits:2,000

Selling Costs: 3,000

Sales Collateral,Premiums, etc.: 5,000

To determine whether or not your sales staff is performing as expected, create an annual sales plan month by month. Set specific goals by modality by month, as well as overall 30-, 60-, and 90-day targets. And if you’re going to use an incentive plan, be sure to design one that accounts for what you can easily and readily measure.

Revisit your sales goals and incentive plan at least annually, but review your salesperson’s performance more often.

For instance, if they didn’t make their call quota this quarter, find out why not. And ask them what they are going to do about it. Professional sales people expect that.

” For example, Marketing executives are expected to make 10 calls per day, completing their entire roster roughly every month by calling on “A-list” doctors at least once every four weeks and on “B-list” practices approximately once every five to six weeks. Sales managers also call on the practices themselves to check on the reps’ rotation. If after four to five months you’re not seeing referrals and revenues trending upward, take action.

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Orange County Large Truck Accidents and Big Truck Injuries and Deaths

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Orange County Large Truck Accidents and Big Truck Injuries and Deaths

Orange County California big truck accident lawyer http://www.jacksonandwilson.com

Over the years, many of our clients have been injured and tragically, several killed, by negligently operated trucks. In 2003, there were 58,512 total vehicle accidents involved in fatal crashes in the U.S. (NCSA). 4,669 were large trucks involved in fatal truck accidents.

As Mitch mentioned in the video, large trucks are more likely to be involved in a fatal multi-vehicle crash than are passenger vehicles. Most fatal truck accidents occurred in rural areas (68 percent) during the daytime (66 percent) and on weekdays (78 percent).

Only 1 percent of fatal truck accidents were DUI-related on the part of the truck driver compared to other types of fatal crashes. Higher DUI occurrences are 22 percent for drivers of passenger vehicles and light trucks and 29 percent for motorcyclists.

About 27 percent of all large truck drivers involved in fatal truck accidents had at least one prior speeding conviction compared to 19 percent of the passenger vehicle drivers involved in fatal crashes.

California had the most with 5,725 total fatal vehicle crashes but Texas had the most fatal truck accidents with 438.

Furthermore, large trucks accounted for 9 percent of the vehicles in fatal crashes, but only 4 percent of the vehicles involved in injury and property-damage-only crashes. Of the 4,898 large trucks involved in fatal crashes, 76 percent were combination trucks.

Regardless of crash severity, the majority of vehicles in single and two-vehicle crashes were going straight prior to the crash.

The majority of persons killed or injured in traffic crashes were drivers (65 percent), followed by passengers (31 percent), pedestrians (3 percent), and pedal cyclists (2 percent).

In 2003, the initial point of impact at time of collision happened 2,354 times (50 percent) in the front of vehicle; compared to 382 times on the left side, 188 times on the right side, and 720 times in the rear.

In 2003, 608 large trucks were involved in fatal truck accidents causes by rollovers.

We are available to answer your questions and if possible, assist you with your legal matter. If you need help, visit our web site at www.jacksonandwilson.com or call our toll free number at 800-661-7044.

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Advanced Storage Battery Market: From Hybrid/electric Vehicles To Cell Phones Now Available On Reportsandreports

New Post has been published on https://app2chart.com/advanced-storage-battery-market-from-hybridelectric-vehicles-to-cell-phones-now-available-on-reportsandreports/

Advanced Storage Battery Market: From Hybrid/electric Vehicles To Cell Phones Now Available On Reportsandreports

Whether it is a battery for the latest laptop, energy storage for a hybrid electric vehicle, or backup power for a remote telecommunications site, everyone wants a battery that has the highest energy density, best safety factor, and longest life in term of discharge cycles and ease of maintenance while still being environmentally friendly. These are the drivers behind rechargeable battery research around the world today. Rechargeable batteries, also known as storage batteries, are a continuing strong market, with worldwide sales of $36 billion in 2008. The rechargeable battery market will rise to $51 billion by 2013.

Lithium-ion is the battery chemistry of choice for future generations of portable electronics and hybrid and plug-in hybrid electric vehicles. In 2008, lithium-ion battery research had more funding than all other battery technologies combined. Nanotechnology and chemistry advances in electrode design are the key research topics that companies are using to push lithium-ion to be the dominant energy storage technology in the future.

The portable rechargeable battery market, of which lithium-ion has a 75% share, is the fastest growing segment of the rechargeable battery market, showing world market growth of 20% in 2008. Nickel-cadmium (Ni-Cd) batteries, still important for power tools and back-up systems, will decline rapidly in market share by 2013 due to stricter environmental controls on cadmium. And Ni-MH will see its market share slowly erode due to increasing lithium-ion market share and new silver-zinc and nickel-zinc rechargeable battery chemistries that are coming to market.

But despite the growing portable rechargeable battery market share, tried and true lead-acid battery technology continues to head rechargeable battery sales with a U.S. rechargeable battery market share of 79% in 2008. Current research using carbon based cathodes means that we will see lead acid batteries hold their traditional stronghold markets of automotive, industrial, and telecommunications backup markets.

Ni-MH hybrid vehicle batteries, which accounted for 1.7% of the world rechargeable battery market in 2008, will grow to hold 4.2% of market share by 2013 and will be shared by Ni-MH and lithium-ion batteries. Large scale batteries, particularly sodium sulfur (NaS), will grow from a $235 million per year market to $900 million a year in 2013 on the growth of increased renewable energy power generation.

There are other possibilities on the energy storage horizon such as ultracapacitors and fuel cells. But the reality of the next five years is that rechargeable batteries will continue to be the energy storage system of choice for portable electronics and power tools, as well expand new markets in motor vehicles and large scale renewable energy systems.

Advanced Rechargeable Battery Market: Emerging Technologies and Trends Worldwide contains comprehensive data on the U.S. and world market for storage batteries, including historical (2002-2008) and forecast (2009-2013) market size data. The report identifies key factors driving battery research, trends affecting the marketplace and market growth, and profiles major marketers and consumer demographics.

Report Methodology

The information in Advanced Rechargeable Battery Market: Emerging Worldwide Trends and Opportunities is based on data from the U.S. Department of Commerce, the U.S. Census Bureau, the United Nations Statistics Division, and official census information from Japan, South Korea, Mexico and the United Nations ComTrade database. Other information comes from trade associations such as Battery Council International, business journals, company literature and websites, and research services such as Simmons Market Research Bureau. Trends and recent developments in the industry come directly from personal interviewers with key players in manufacturing, sales, and research and development of rechargeable batteries.

What You’ll Get in This Report

Advanced Rechargeable Battery Market: Emerging Technologies and Trends Worldwide provides a concise, focused look on the world of rechargeable batteries as it exists today, and shows where battery technology is moving towards in the next five years. The report highlights key players in the industry and pinpoints ways current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Advanced Rechargeable Battery Market: Emerging Technologies and Trends Worldwide offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report

If your company is already doing business in the rechargeable battery market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for all types of storage batteries, as well as projected markets and trends through 2013.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for storage batteries.

Research and development professionals stay on top of competitor initiatives and explore demand for current storage batteries and new emerging storage battery products.

Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy storage batteries.

Business development executives understand the dynamics of the market and identify possible partnerships.

Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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How to Avoid Communication Mistakes in Foreign Languages and Get More International Clients Quickly

New Post has been published on https://app2chart.com/how-to-avoid-communication-mistakes-in-foreign-languages-and-get-more-international-clients-quickly-2/

How to Avoid Communication Mistakes in Foreign Languages and Get More International Clients Quickly

Your international business development can easily be jeopardized with bad sales and marketing copy.

In international business development using your domestic sales and marketing materials will jeopardize your international results.

For all of your foreign clients you will need to have your sales and marketing materials written for your foreign country.

But how can you avoid translation blunders? Well let’s side-step the question of translation.

There is one important rule for getting high power sales and marketing communication:

You need the right person to do the job.

And the same rule applies for copy that gets results in a foreign language.

Not just any “right” person.

If your business is worth anything, you need to have all of your sales and marketing materials written, or at the very least proof read in detail, by a professional who is an expert in your particular business and good at writing sales materials in his own country.

The professional may be called different titles in different countries. He might be called a “copywriter”, or a “communication expert”, or a “marketing expert”. You will have to double check that this professional does actually write good sales copy for his job.

This will give you quality sales copy in the foreign language.

Having the right professional write your sales copy is often much better than having a professional translator translate your sales copy into a foreign language.

The right person will look at all of your marketing and sales materials to understand all of your current sales points. He will then “translate” these sales points culturally to the his own market and write you good sales and marketing materials in the foreign market.

The Right Foreign Writer’s Profile

Just to emphasize this again, ideally the person writing your sales and marketing materials should:

Be of mother tongue in the foreign language

currently live in your target market

be a active professional in writing good sales copy

have a significant professional background in your business

be highly fluent in your language to fully understand your marketing communication to your current markets

If the writer does not meet any one of these points, your sales copy will lose its power to generate foreign.

If two or three points are missing…maybe you should revise your objectives.

Real World Challenge

In the real world, businesses do not take the time to get their international sales and marketing materials written by someone meeting all of these qualifications.

Companies don’t want to spend the time to find the right person, don’t know where to find him, or don’t want to wait for the translations.

Companies also imagine the translation budget will be way out of their means without trying to find the right solution to fit their budget.

And yet you might be closer to finding the right person than you think.

Guerrilla Solutions To Get Good Foreign Copy Fast And Cheap

If your international business development is on a tight budget, why don’t you ask questions when doing your foreign market research over the phone? Start networking “over there”. Ideally you need to find a writer living and working in your foreign county. So starting there makes sense.

Keep networking, find out where such people are located, what their job titles can be, whether other professionals also need to do good writing. Keep looking.

You might find a foreign sales agent who would write your sales copy for you for a higher commission selling your product to clients in his country. A good international sales agent might already be doing this for his clients.

If you start off by limiting your foreign sales content to a single landing page and a monthly foreign communication tool for example, you will find it easier to find the right solution quickly. As you become more familiar with the international landscape you will know where to look for better solutions.

Thinking outside of the box and using both the phone and the internet will help you find the solution you need to get great sales copy in a foreign language.

This will give you sales copy guaranteed culturally blunder-free.

And more importantly, your sales copy will have the power to get you international clients.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

Join us on the International Sales Road Map

Would you like to develop your international business? Are you a beginner at international sales and marketing? Read the Beginners Guide Discover Your International Business

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Healthcare Marketing - Budgeting

New Post has been published on https://app2chart.com/healthcare-marketing-budgeting-2/

Healthcare Marketing - Budgeting

Broadly speaking Hospital Marketing can be broadly classified as :

•Referral Marketing

•Corporate Marketing

•PSU/Govt Agencies

•Community Marketing

•International Marketing

Referral Marketing – this involves reaching out to the primary and secondary care physicians to refer their complicated cases to the tertiary centres which are better equipped to handle such cases.

Corporate Marketing – this involves reaching out to the industries and corporates, forging tie-ups with them and offering certain unique and additional services to seek their patronage.

PSU/Govt. Agencies – entering into tie-ups with Govt. agencies like CGHS (Central Govt Health Scheme), ECHS (Ex-Sercivemen Contributory Health Scheme) and other such bodies.

Budgeting – Cost-Effective Return on Investment

Following rough monthly figures for reckoning the average outlay of hiring:

Salary: 20,000 to 40,000

Incentive Bonus: 5000

Benefits:2,000

Selling Costs: 3,000

Sales Collateral,Premiums, etc.: 5,000

Revisit your sales goals and incentive plan at least annually, but review your salesperson’s performance more often.

For instance, if they didn’t make their call quota this quarter, find out why not. And ask them what they are going to do about it. Professional sales people expect that.

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Silver Rich Countries

New Post has been published on http://app2chart.com/silver-rich-countries/

Silver Rich Countries

Silver is produced from mines scattered all across the globe. However the concentration of silver is denser in some countries than in others. Though silver is produced from many corners of the world, some countries are considered prime targets for silver mining. The main reason for this is that they are producing large amounts of silver and have no apparent threat to silver production looming over the horizon.

Raw material analysts state that Mexico and Peru are the top silver mining destinations. These are the founding stones on which the world silver economy rests. Silver is to these countries what oil is to Saudi Arabia. Mexico has now emerged as the hottest spot for silver production. Mexico is ahead of Peru in terms of silver production. The silver production of Mexico in 2010 was nearly around 120 million ounces of silver. Mexico has shown a steady climb in production and marks positive growth for further years.

Fresnillo is a key player involved with silver production in Mexico. It also boasts of being the largest silver mine in the world. The Sautico mine was opened up by Fresnillo in 2011. Mexico is regarded as a prime destination for silver investments. Foreign interests are highly attracted to this region. Investors have a positive outlook that their investments will reap good profits through rising silver prices.

Peru is also still considered a prime location for silver production in spite of the problems faced by the silver mining industry in Peru. Peru promotes and is conducive to silver mining. Additionally it is a nation rich in silver. These conditions create a favourable atmosphere for silver investors. Recently, silver production in Peru has gone down due to labour strikes, bureaucracy and community clashes against silver miners. The government is sympathetic towards the mining community and recognises its contribution towards society. Peru continues to see healthy silver investments despite the problems faced by the mining industry. The investors continue to gain profits through good prices on silver.

China too is emerging as a prime destination for silver production. It has now become the world’s third largest producer of silver. It has emerged as a hot destination for silver not only because of its mass production but also because there is now, a huge demand for silver in China itself. It has now become a net importer of silver than a net exporter. Trends show popular demand for the metal in China despite the high silver price.

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Non Financial Measures - Making Them Meaningful

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Non Financial Measures - Making Them Meaningful

We recently had a query from a major accounting firm asking for some examples of non financial Key Performance Indicators (KPIs) that might be suitable for their senior managers. This coincided with a discussion with a client who also wanted some assistance in this area. This is quite a common issue for people who wish to measure results.

“What gets measured gets done” said Tom Peters and it makes sense. Measures such as dollars, dates and percentages are relatively easy but when it comes to results that don’t lend themselves to these measures, it becomes a little more difficult.

The overall question to keep in mind is “how will we know the result has been achieved?” The measure should be just enough to answer this, any more detail than is necessary can become burdensome.

Below we have listed a few common areas where measures, other than financials are often required.

An agreed plan A simple model that can be used for measuring the delivery of some non financial results is: -Prepare a plan -Agree the plan with stakeholders -Deliver against the plan

With this model the job holder has to develop a plan for what that is going to be implemented and the test of the quality of this plan will be that it is agreed with all relevant stakeholders. These may include his or her manager, internal and external customers and suppliers. If all the stakeholders agree to it then it has passed the first test.

The plan should include measures for delivery which may include costs and dates. This measure can be simply written as “has developed a plan within agreed timeframe, agreed with stakeholders and delivered according to plan”.

It can apply to implementing IT systems, management systems, marketing plans, development programs and other areas that may have a budget and time lines but require more than just those measures.

It can also apply to smaller tasks with a shorter time frame. “Reports are accurate and written to the agreed format and delivered at agreed time.”

Clerical tasks, often difficult to measure, can be “completed within the time and format agreed.”

Customer service Customer service is central to many organizations’ mission and yet is not always measured. While customer surveys can be cumbersome and time consuming to complete they do offer a good measure if designed properly.

More simple measures may be the “rate of return business”, “number of queries relating to further additional product lines” or even “numbers of compliments or complaints.” More quantifiable and commonly used measures which are key to customer service are “deliveries in full” and “deliveries on time.”

Meetings Meetings often take up a large part of some jobs. Measuring how well this aspect is carried out is often difficult. Possible measures are: “attendance” (actually turning up helps!), “contribution to discussions relevant to the job holder’s area of expertise”, “sharing of relevant information” and “delivering against agreed action points.”

People development A measure for developing people is that of having them “achieve their objectives.” If the employees’ objectives are linked to the corporate plan and they are achieved, this should be an effective measure of managing and developing them.

Another shorter term measure relating to people may be “no delays or shortages due to lack or quality of people, behaviours or levels of staff.”

Reporting The sharing of information by reports is important for many jobs and often not quantified. A simple measure which conveys what is required could be “Reports are provided by the 5th working day of the month being reported on and any deviation from plan is notified in time to take corrective action and is accompanied by the appropriate recommendations.”

Professional standards An effective shortcut for some positions is to refer to “normal professional standards”. This works well for positions such as accountants, lawyers and other professions where there is an accepted quality level that is documented and should be known.

An organization’s operations manuals can also be referred to as a quality check where the measures may be quite numerous and detailed.

New ideas The area of innovation or creativity is important for some and measures are difficult in terms of dollars. However, ideas that are “accepted by the various stakeholders” is a good first step as it shows us that a certain number of ideas were generated and they at least reached the first hurdle of being seen as viable. “Successful implementation” of a target number may be a second measure and then possible financial returns could be added after this.

Using the above measures in conjunction with the more quantifiable financials, dates and percentage changes can give a fairly comprehensive set of measures that can answer the question “how do we know the result has been achieved?” The debate should be about how to achieve results rather than if it has been achieved!

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