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Corrugated Box Manufacturer in Bangladesh

Padma Accessories Limited leading corrugated box manufacturers in Bangladesh. We manufacturer, export and supply wide range of corrugated boxes to worldwide. Our corrugated boxes are carton boxes, die cut boxes, printed corrugated boxes. Custom design are also accepted. REGULAR SLOTTED CARTON (RSC) This is the most common box style. Due to its highly efficient design for many packing and storage applications. All flaps are the same length, and the two outer flaps (normally the lengthwise flaps) are one-half the container’s width, so that they meet at the center of the box when closed. HALF SLOTTED CARTON (HSC) Similar to the Regular Slotted Container but without one set of flaps. HSCs can be printed in up to four colors. Oriented upright, this box has an open top and can be used that way or with a separate lid. Turned upside down, it can be used as a cover or a lid. FULL OVERLAP SLOTTED CARTON (FOL) This style is especially resistant to rough handling. All flaps. are approximately the same length and width of the box. When closed, the outer flaps come within one inch of complete overlap. Stacked on its bottom panel, the overlapping flaps provide added cushioning and protection. OVERLAP SLOTTED CONTAINER (OSC):

All flaps have the same length and the outer flaps overlap by one inch or more. The box is easily closed, either with tape, glue or with staples driven through the overlap area enhancing the top and bottom cushioning. The sealed overlap helps to keep the outer flaps from pulling apart. CORRUGATED TRAYS These are available in brown & white corrugated cardboard. Cardboard sheets are folded, flap-scored, and slotted to form a tray to hold product securely or a lid to cover an open box. Corrugated trays are great for securely moving plants or carrying cans, bottles and other miscellaneous items ONE-PIECE FOLDERS One piece of corrugated cardboard is cut so that it provides a flat bottom, with flaps forming the sides and ends, and extensions of the side flaps meeting to form the top. Often called to as “book folders” or “iron cross mailers”, these packages are perfect for books, other printed matter, electronic components and other heavier items. FULL-TELESCOPING STYLE Two trays are designed so they are scored and slotted, and meant to fit inside each other. This is best for products that need corner protection or when depth of the packaging may be an issue. When package depth is an issue and/or the product being packaged needs corner protection, we create two scored and slotted trays to fit inside each other. Learn more: www.padmaaccessories.com/manufacturer/

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20 Uncommon Marketing Strategies That'll Kickstart Your Startup

Are you looking to build a huge audience for your startup?

Of course you are.

Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.

Thankfully, the secret to getting a huge launch for your new company isn't to outspend everyone else.

Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.

This will provide you with bigger results than huge spending will ever be able to do.

This kind of creative, unexpected growth is often termed growth hacking. It's a way to promote your business not just through marketing, but through all channels of your business.

It's a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.

1. Launch a referral program

If you want to develop a huge following very quickly, you need to look into referral marketing.

This is a basic strategy where you allow customers to help promote your product for you. It's a simple concept, but it isn't used nearly enough by most of the startups I've seen.

It's especially critical to use since 92% of people trust personal recommendations more than all other forms of marketing.

You want to get your customers excited to share the news of your startup with their friends and promote it heavily.

To do this effectively, don't build a referral program from scratch. After all, other companies have done the hard work for you.

I recommend using a tool like Ambassador. It will handle all the difficult details of the referral program, allowing you to focus on the product creation and promotion.

This is a great way to build a viral interest in what you have to offer.

2. Turn your product into a challenge

One of the biggest problems with viral marketing is that it's often difficult to tell exactly what the company has to offer.

If you create a video that everyone loves, you might suffer a lack of recognition. A clever video might not necessarily explain your product or even direct viewers to buy.

So, what's the solution? Make your product the focal point of the viral marketing campaign you decide to run.

Codecademy challenged people to learn to code as their 2012 New Year's resolution. Since learning to code was easiest to do on their platform, it became a viral success.

Codecademy's New Year's campaign led to the site growing to its massive current user base.

To make this work, try to find the exact need your product solves, and turn it into a challenge for others to solve that need. They'll think of your startup when they do.

3. Start with an exclusive beta

It's a part of human nature: We want what we can't have.

By using a beta when you open your startup to new users, you can create a sense of exclusivity about your product, and get raving fans to sign up first.

This has been used by a huge number of startups to get their first users. Back in 2013, the Slack homepage indicated that you had to get an invitation to use their product.

This is a strategy that's also been used with other startups like PayPal and Pinterest, and it's one you can start using easily to promote your product.

4. Attend trade shows

If you're not afraid to go offline, you can build a huge following by connecting with influencers at conferences and trade shows.

In the Ruby community, there are a handful of live events where developers meet to discuss what's new in programming, like RubyConf and RailsConf.

By leveraging the relationships he had already built with developers, Mike Perham was able to promote his new program, Sidekiq, at these conferences.

This put Sidekiq swag into the hands of ideal customers and helped them grow into a huge company.

This kind of offline promotion can be a massive way to grow your new business.

5. Give away stickers

While it might seem ridiculously simple, you can actually create a giant user base by giving away free stickers and placing them where people can see them publicly.

When he launched the community site Reddit, Alexis Ohanian spent $500 on stickers. This was the only investment the company made in marketing.

He traveled around the country, putting them in visible places and even giving them away to strangers. This unique marketing tactic was how Reddit grew into the site it is today.

If you're going to create multiple stickers to give away, I'd recommend using a company dedicated to printing custom stickers in bulk.

A site like StickerMule offers big discounts if you're going to print hundreds of stickers, just as the founders of Reddit did to promote their startup.

This can be a cost-effective way to stand out and create a massive movement of people interested in your startup.

6. Reach out to forum posters

If you want to target people who are likely to share the product or service your startup has to offer, look no further than users who post on related forums.

This was how Zapier helped build up their brand when they just started.

The Zapier team emailed influencers like Andrew Warner, who had posted feature requests on forums like StackExchange.

These kinds of requests usually went unanswered, and Zapier knew forum posters were desperate for answers.

They emailed the posters, letting them know that Zapier had created the feature they requested. This resulted in major influencers promoting them heavily.

If you're looking to create a huge audience of raving fans, you can help by alleviating the public pains people have expressed online.

To do this right, you'll need to look at forums related to your product, create a solid solution, and promote it to the people most interested in the solution you've created.

It's a great way to provide value and get promotion from that value.

7. Get featured in a major publication

If you want a massive spike in traffic, get featured in a major publication. Project management software I Done This grew into a large brand using this very strategy.

When they were featured in Lifehacker, their traffic spiked. Along with the increase in visitors came plenty of new users that helped the company grow even larger.

Start building relationships with large publications now. Share their content, engage with the editors, and don't be overly promotional.

As you build a relationship, you may be able to announce features that help you land a surge in traffic from being spotlighted.

8. Reach out to a specific community

If you want to build a user base fast, you need to have a clear understanding of what your ideal customer looks like.

You can then create a piece of content specifically targeted to this community. The more specifically you can target this group, the more effective your campaign will be.

This is the strategy Dropbox used to go from 5,000 to 75,000 people on its waiting list overnight.

The founder created an explanation video of Dropbox's key features, replete with references to memes and inside jokes that only the Digg community would understand.

When he posted this to Digg, the Dropbox explainer video went viral, launching the software into the stratosphere of success.

If you're in tune with a large online community, this can be a great way to promote your startup in a viral way.

9. Become your product's biggest user

If you've just started a company that involves user input, you'll probably notice the site struggles to gain traction with few users.

This “chicken-and-egg” problem is difficult to escape. A small user base means little content, which discourages more users from joining.

To break out of this cycle with his startup Quora, founder Adam D'Angelo became one of the biggest users of the platform.

He answered a ton of questions in the early days, leading to more in-depth responses and setting the stage and expectation of quality content for the new site.

If you're struggling with the same problem, the answer is the same. You should become the biggest user of your startup's product.

10. Host a contest

If you want explosive growth with your startup, consider running a contest.

While we often consider contests to be an artificial way to get new users, it's the exact strategy used by some of the most successful new ventures in the last decade.

YouTube grew to the biggest video-sharing website in the world by offering a free iPod Nano each day to users who uploaded videos and invited friends.

If you're looking to grow your startup fast, this is a great way to begin.

The difference is that contests are much easier to run with the tools available now that didn't exist when YouTube was starting up.

In today's social media environment, Facebook is one of the best places to host a contest that will skyrocket your growth.

11. Convert users of a competing product

How can you identify users you know will love your product?

The answer might be as simple as targeting individuals who are currently using a similar product, but not getting very good results.

When Airbnb launched, they had a number of competitors in the same space.

To ensure they got a hefty number of new customers, they chose to reach out to people they knew who would benefit from the service.

To acquire new users, they ran an email campaign targeting people who posted their places to stay on Craigslist.

These emails appeared to be from a friendly Craigslist user interested in letting them know about the site.

This type of email campaign is how Airbnb grew and received the acclaim it has today.

Sometimes, a stealth email campaign is the best way to acquire new customers.

12. Bribe new customers with cash

Chances are, you're already spending money to acquire each new user. But instead of that money going directly to the users, you're spending it on ads or marketing costs.

What if you gave that money directly to each new customer?

That's what PayPal did to grow its user base. When it was just a startup, PayPal offered new customers $10 and existing customers $10 for referrals.

The total cost was $20 in cash for each new customer.

While it was certainly an expensive way to attract new customers, it was highly effective.

If you're hoping to boost the userbase at your startup, consider spending your marketing budget directly on user acquisition in this way.

13. Connect with another brand

If your startup is too small to draw a large audience by itself, the answer to building a huge group of loyal fans might just be to partner with another company larger than you.

With the release of Android 4.4, the Android developers created a partnership with the candy company KitKat.

Android's promotion with KitKat helped it reach new customers through the collaboration. In turn, KitKat customers learned about the phones and tablets.

Even if you can't partner with a company as large as KitKat, look to find a strategic partnership that can help your brand gain visibility in the marketplace.

14. Give out free tee shirts

It might sound too simple to be true, but giving away free tee shirts is a great way to increase your brand awareness.

Similar to the stickers that helped build Reddit into a huge website, tee shirts create an identification with your brand that others will begin recognizing.

Use a company like Startup Threads to get a set of tees in bulk. You can then use these shirts as gifts to customers and users, or even as marketing materials.

If you like, you can even give away the shirts for free so the wearers will provide free marketing for your startup.

15. Use your product for a social cause

If you're looking for something highly creative that will skyrocket your brand to success, consider using the product itself for a social cause.

What does this look like? It means that customers are able to interact with your physical product in a way that helps a greater purpose.

Beer company Ambev used this strategy in Brazil, allowing drinkers to scan the cans for a free train ride.

This had the dual purpose of reducing litter, while also encouraging people to use public transportation more often.

Not to mention it caused a big splash in the news and brought the company plenty of name recognition.

16. Make national headlines

I'll be honest.

If you're willing to do something so crazy it makes the news, you're going to gain more free publicity than any marketing campaign you could buy.

A great example of a unique promotional campaign was when Halfway, Oregon, agreed to rename its town Half.com in exchange for some of the company's stock.

This campaign made national headlines because of its creativity and originality. Even better, the vast majority of this publicity was completely free.

You can learn a lot with a highly creative marketing strategy.

Look for inspiring examples of companies that launched uncommon marketing tactics, and see what you can learn from them.

17. Offer a free gift with every product

We all know that offering a free gift encourages people to buy your product.

But why limit it just to the occasional offer?

Instead, you can provide a free gift with every single product you sell. This may sound like a surefire way to bankruptcy, but it's an effective method for a number of companies.

One such model is how Diamond Candles offers a ring in every candle. This is a promotional method that's promoted heavily on their website, and it's featured in their name, too.

While it sounds like Diamond Candles is losing money on the deal, the answer is quite the opposite.

Every candle has a $10 ring, every 100 candles has a $100 ring, every 1,000 candles has a $1,000 ring, and every 5,000 candles has a $5,000 ring.

This means the rings cost the company, at most, $13 per candle, but the prices of the candles are almost twice that.

Considering they almost certainly pay a discounted price for each ring, it works out to be a highly profitable campaign to sell more products.

If you're struggling to find a unique selling proposition for the product you have to sell, consider offering something “free” with every purchase.

18. Create a viral explainer video

Looking to generate massive traffic while encouraging people to buy more of your product?

Look no further than a hilarious explainer video that paints your product in a humorous light. This has worked for dozens of brand-new startups in the past, and it can work for you, too.

Poo-Pourri created a cringe-worthy promotional video that went viral, resulting in the product developing significant name recognition and market share.

To date, their primary explainer video has gotten almost 40-million views.

But this isn't because they paid for massive advertising. The video is so unusual and clever, people recommend it to their friends by word of mouth.

Another great example is Squatty Potty. They are able to leverage viral videos to generate seven million in revenue.

Have you seen the unicorn rainbow ice cream poop video?

Yup, that's them.

To make this work for you, create a unique angle through which you can promote your startup, and film a short video promoting it.

19. Distribute bumper stickers

If you don't think offline advertising works for an online business, think again.

To promote the site offline, The Penny Hoarder created bumper stickers promoting its most popular article.

The article was on how to get paid to buy beer. Rather than link to The Penny Hoarder, they bought the domain iGetFreeBeer.com and made a bumper sticker with it.

As people were intrigued by the bumper sticker, they visited the site, which redirected to the original article.

Since all the visitors were tracked, The Penny Hoarder could easily monitor the success of their offline campaign using traffic stats.

If you're going to try this out, be sure to create a perfect call to action on each sticker to drive conversions.

20. Book a flash mob

If you're looking to do something crazy to promote your startup, you should look no further than using a flash mob.

If you're not familiar with a flash mob, it's when a group of people in a crowd suddenly start doing a choreographed song and dance.

While they appear to happen spontaneously, these kinds of performances require extensive preparation and planning.

But all that planning makes for a fascinating spectacle that's sure to go big.

In addition to creating an exciting offline event, they can also be used in a viral video. This is what happened when Sears used a flash mob to promote their jeans giveaway.

If you're not sure where to get started creating this kind of promotional event, you can hire a flash mob to do all the work for you.

A site like BookAFlashMob.com is a great way to get started if you're unsure of where to begin.

This is a unique and unexpected way to draw interest for your startup, and the traffic it generates with a viral video can serve your company for years to come.

For best results, look to have the flash mob center around your product, service, or branding in some way.

Conclusion

If you're going to grow your startup, you need to start using creative marketing.

Instead of just spending more money on traditional advertising and digital media, look to think outside the box for huge results.

If you have a startup you're bootstrapping from nothing, you'll need to become the most active user and create content that engages others to learn about your product.

For companies that are struggling to get more visitors and users on a regular basis, look to offer an incentive. This could be through contests, bonuses, or even cash.

To get an even bigger boost, look to create a piece of content that becomes wildly popular. The most common idea for this is a video, but it could be something else as well.

A proven method to grow your business, even if it's based online, is through offline marketing.

Simple promotional items like tee shirts and bumper stickers can help propel you to fame.

Making valuable connections with other brands and publications can provide a huge boost as well, giving you tremendous reach at a low cost.

Finally, reach out to cold prospects. These can be possible users, influencers, and others who would love your product.

What uncommon marketing strategies have you used to promote your startup?

The post 20 Uncommon Marketing Strategies That'll Kickstart Your Startup appeared first on Neil Patel.

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Matched Audiences: LinkedIn's Newest Secret Advertising Weapon You're Not Using

When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy.

Up until then, LinkedInwas largely unsuccessful and they were having a notoriously difficult time catching on.

Instagram, Facebook, and Twitteralmost immediately gained traction. But LinkedIn was a different story. For a long time, the platform seemed like a sad attempt at a business social media space.

But that's all changed.

Seemingly out of nowhere, LinkedIncaught fire like a torch drenched in kerosene. And the fire doesn't seem to be going out anytime soon.

Y

And with all of that power has come a new era of LinkedIn capabilities.

Influencerscrowd the platform like a stack of hotcakes, and Microsoftis doing its best to establish LinkedIn as an advertisement zone, much like Facebook.

The move makes sense.

Now that LinkedIn has a significant number of users, it is capable of hosting advertising campaigns that reach highly targeted audiences.

In some ways, it might even be better at this than Facebook.

As part of Microsoft's attempt to optimize the platform for advertising, they recently launched their biggest marketing development to date.

They call it Matched Audiences.

Here's what Matched Audiences is and how you can use it as a powerful advertising tool.

What is Matched Audiences?

It's extremely simple and wildly familiar.

Think of Facebook for a moment. Have you ever visited a website, then clicked out to visit your Facebook newsfeed only to see an ad for exactly what you were just looking at?

If you haven't, you probably don't have a Facebook account. It happens all the time.

Here's one that's currently on my newsfeed from Ninja Outreach.

These are called retargeting ads.

The idea behind them is that you can target people who are already interested in your product or service. This is far better than targeting people who might be interested. That's what makes retargeting ads so powerful.

But, have you ever wondered how this happens?

How does Facebook know when you've visited a website and then target you with those ads?

The answer lies in what LinkedIn just created with its Matched Audience's feature.

Here's a video that explains how it works.

Basically, Matched Audiences allows you to market to people who have visited your website.

It also allows you to upload a prospect's contact information to better advertise to them.

Then, search engines report back to LinkedIn, telling it what websites the user visited recently and if there are any additional people it thinks you should send advertisements to.

LinkedIn will then allow you to retarget people who are interested in your product or service.

Boom: A win for the marketer and a win for the consumer or client.

Why LinkedIn?

But why LinkedIn?

Isn't Facebook or Instagram far more powerful? Those platforms have way more users and they are still more popular overall.

I mean, honestly, LinkedIn is still trying to find its footing in the social media world.

That's true, but LinkedIn is also untainted by years of social media spam and clutter.

Since it's still a fairly new platform, it's wildly capable of reaching audiences with clarity, authenticity, and uniqueness.

But it's not just new. It's far more targeted than almost any other social media platform.

Consider Michaela Alexis' profile.

Here, she tells us exactly what she's interested in and what her field of expertise is.

Further down, she has a description that tells us even more about who she is and what she likes.

Now you're probably thinking, Well, Facebook and Instagram have all of that.

And you'd be right.

But LinkedIn has something that Facebook, Instagram, and Twitter don't have.

If you scroll toward the bottom of someone's profile page, you'll see this nifty section.

This is the skills section where LinkedIn users endorse each other for a variety of skill sets.

Why is this so powerful for advertising?

Well, advertising revolves around effectively targeting large groups of people.

What if you found, for example, that people who are remarkable writers are more likely to buy your product?

Or what if your ideal audience is people who are phenomenal SEOstrategists or social media marketingexperts?

The point is that all of that extra data allows your advertising efforts on LinkedIn to be even more targeted, which means that it'll probably be more effective as well.

But we don't just have to look at what LinkedIn is capable of doing. We can look at what it actually does.

LinkedIn generates more leads for B2B companies than Facebook, blogging, or Twitter.

Similarly, 93% of B2B marketersconsider LinkedIn to be the best website for lead generation.

And it's not just B2B. 51% of B2C companies have acquired a customer using LinkedIn.

Finally, to illustrate the holistic success of LinkedIn marketing efforts, the platform is responsible for a whopping 64% of all corporate website visits from social media.

There are still many LinkedIn naysayers who believe the platform is worthless and who are unwilling to try it out. But those stats are difficult to argue with.

So why not LinkedIn?

It's insanely powerful and more targeted than most social media sites.

And its new Matched Audience's feature is leveraging those facts.

Here's how you use it.

How to use LinkedIn's newest feature

There are several moving parts to LinkedIn's newest feature.

But you might be familiar with it if you've ever used another social media advertisingtool.

First, let's look at the ability of Matched Audiences to retarget your audience.

In the upper right corner of your advertising dashboard, you'll see a button that says, Create an audience to retarget. Click on it.

Then, this window will pop up where you need to tell LinkedIn who you want to retarget. In other words, you need to name your audience and enter the URL that you want to focus on.

Whenever people visit that URL, LinkedIn will take note and retarget them with your product or service advertisements.

Next, it will give you an Insight Tag. This needs to go somewhere on the URL you selected so that LinkedIn can communicate withyour website and receive an alert when LinkedIn users visit your selected web page.

If you don't have an easily customizable website like WordPressor Squarespace, just send this tag to your developer and they'll know what to do with it.

Click Next.

Now your retargeting campaign will be off and running.

But retargeting isn't the only amazing feature included in LinkedIn's Matched Audiences tool.

If you click on the tab to the right that says, Uploaded list audiences, you can upload a new list of contacts to LinkedIn. These can be your cold prospects, warm leads, or email list.

Click on upload a list.

LinkedIn will allow you to upload up to 300,000 contacts on a single list.

Depending on the size of your list, this might take a little bit of time.

But once you upload your list, you can easily add it to any of your advertising campaigns.

Say, for example, that you're offering a free upcoming webinar and you want everyone on your email list to join. You can email them yourself, but you can also run LinkedIn Ads targeted to them.

You can have multiple lists. You could, for example, have one list for cold leads, one for warm leads, and one for loyal customers.

Then, depending on the ad you're running, you can choose the list that you think will be most appropriate.

To continue uploading your list, come up with a name for your list and either copy and paste your contacts or upload a file with the contacts in it.

Then choose either Match against a list of accounts or Match against a list of contacts.

You'll use the first if you're uploading accounts from an account-based marketing database.

You'll use the second if you're uploading contacts from your list of email addresses.

Now, upload your accounts or contacts.

Again, this might take some time, but it will be well worth the wait once it's all set up.

Finally, LinkedIn allows you to connect your advertising profile to a data-integration service.

Click Connect to data integration.

It will give you a public key and a secret key. Simply copy the code and attach it to your data-integration service.

This will make sure that you aren't looking all over for your metrics. Instead, you'll be able to see all that data in one place.

Enter the requested information.

Submit it.

And your data integration is finished.

And that's how you use LinkedIn's Matched Audience's feature. Why not try it outtoday?

With all of those new features, it's difficult to think that LinkedIn ads are a waste of time.

In some ways, it's more powerful than other social media platforms.

This new advertising tool allows you to target all of that potential.

But what about retargeting?

After all, that's the heart of this new tool. Is retargeting worth your time or is it a waste of energy?

The power of retargetingwebsite visitors

Lots of marketers are talking about retargeting.

They claim that it's wildly powerful.

They say it generates more leads than any other type of advertising and that it changed their lives.

But is all of that raving just hot steam?

In short, no.

Retargeting does work.

But how well does it work, and why?

Well, for starters, consider this:

After four weeks of retargeting efforts, websites see an average 726% increase in traffic.

But why? Why do websites that use retargeting ads see so much more traffic than before they started using them?

Let's think about it.

You know advertisements are most powerful when they're highly-targeted. Generally speaking, the more targeted your advertisements, the more effective they'll be.

With retargeting, the only people who see the ad are people who already visited your designated website.

You might, for example, choose a single product page and then retarget people with that exact product.

That kind of focus makes for remarkably-targeted marketing.

But, you might be thinking, do your consumers trust online ads?

And that's a great question. Based on research, here are consumer reactionsto online ads:

30% have a positive response, 59% are neutral, and 11% are negative.

Perhaps the most noteworthy thing about those stats is that only 11% of consumers have a negative reaction to online ads.

Plus, data shows that only 2% of consumers who visit your website for the first time convert. Retargeting gives you a second crack at the remaining 98%.

Ultimately, consumers don't mind ads. And if the ad is showing something that they are actually interested in, then they might even find it helpful.

Maybe they forgot about a product they were going to purchase because they got busy and your retargeting campaign reminded them of it.

In that case, the consumer will probably be glad you targeted them.

And with online ads, it's far easier to target your ideal client than it is with billboards or banner signs.

For that reason, retargeted ads lead to an average 1046%increase in branded searches.

You also have to remember that you're competing for conversions.

In one study, 88 percent of respondents reported that they already use retargeting. You don't want to get left in the dust.

That leads us to discuss the final benefit of retargeting ads. Since people who care about your brand see your advertisements more regularly, they're more likely to seek you out.

They might not be interested at the exact moment they look. But when they are, they'll search for you online.

Since they consistently see your ads, your product will be at the top of their mind instead of the competition. And, usually, whatever is at the top of mind wins.

Retargeting ads are remarkable at building brand awareness and thus lead generation.

Amazing retargeting examples

Since LinkedIn is still relatively new to the advertising world, the marketing efforts are few and far between.

But on Facebook, they're not.

In fact, you'd probably have trouble scrolling through more than five Facebook posts without seeing a retargeted ad from somewhere you visited earlier that day or in the last couple of days.

The lack of clutter is partly what makes LinkedIn so ripe for the taking.

And because not many people have turned to advertising on the platform, the advertisements that are there are more noticeable and less intrusive.

The more ads people see, the more they get used to them and the less effective they become.

But that doesn't mean we can't learn some effective strategies from Facebook Ads to use with LinkedIn.

Just check out this retargeting ad from Expedia.

What I like most about this Facebook Ad is that it's simple.

They don't try to be too creative, and because of that, prospects hear their message loud and clear. Namely, they currently have deals that will save you money on your next vacation.

The discount adds an extra incentive for someone who visited but didn't convert.

And since they know you're already interested in their product, that incentive might just be enough to convert you.

Then, if you were to click the previous Facebook Ad and not convert, Expediawould retarget you with this ad shortly after.

In this follow-up advertisement, they include a sense of urgency by using the line, Time is ticking.

They even mention the exact hotel I was thinking of booking. Talk about highly targeted.

This makes you feel like it's do-or-lose time. Either purchase or lose money later on.

And that's a win for the marketing strategy.

Here's another example of retargeting, this time from HubSpot.

I was looking at their CRM system but didn't convert. This is their gentle nudge to remind me.

The ad emphasizes the benefits of using Hubspot's tools. Great sales copypushes on the pain point that the prospect is going through and then offers a remarkable solution.

And that's exactly what Hubspot does with this advertisement, which is why I love it.

Most the time, when you're trying to organize your sales data, it takes an inordinate amount of time. Excel sheet after Excel sheet clutters your computer, and making sense of all of it is another battle all on its own.

HubSpot claims that its CRMonly takes about 25 seconds to set up and can save up to 124 hours every year.

That's a lofty promise that many data managers can't help but buy into.

Using your product as the solution to your prospect's pain point is a perfect way to remind them why they need you.

Or you can take the approach that Grant Cardonedoes with his retargeting ads.

This one has a few great marketing tactics First, he uses the catchy phrase, Transform your business, income, and life

This appeals to a lot of people. Who doesn't want to live a different life, improve their business, and increase their income? And anyone who knows about Grant Cardone is probably a little envious of the life he's living.

With those two facts in tow, the ad appeals to anyone with an eye for self-improvement.

Second, he creates urgency. Almost sold out.

And lastly, he offers an incentiveby discounting the price with his Limited time offer.

All of that makes for a successful Facebook Ad. And when you boil it down, LinkedIn Ads are no different.

Russell Brunsonis another master of retargeting ads.

Instead of trying to sell his product on his own, Russell uses loads of social proof to do it for him.

Everyone knows who Tony Robbinsis so when Russell says that Tony endorsed his book, that's a shocking statement.

Similarly, Russell begins his ad with a testimonial from someone who's read his book to illustrate the value that the book provides.

All of this social proof, combined with the fact that the book is free, makes it an easy decision for anyone who's serious about their business.

LinkedIn retargeting is no different than Facebook. Use the tips from these examples to retarget like a pro.

Conclusion

LinkedIn might not have always been cool. But with Microsoft's optimization and Matched Audiences, it has become a goldmine to retarget your prospects.

You definitely don't want to miss out on this trend.

Like I mentioned, LinkedIn ads are going to be the most effective at the beginning of their life, when people aren't yet accustomed to them.

And right now is their beginning.

Now that you know what Matched Audiences are and how to use them, why LinkedIn is thriving, the power of retargeting ads, and examples that can guide you, you're ready to leverage all of the marketing power that LinkedIn has to offer.

Get ahead of the trend while your ads will be most effective. Grab your slice of the pie before LinkedIn ads become just as commonplace as Facebook, Twitter, or Instagram ads.

Once it's commonplace, it will be more difficult to stand out.

What's the best advice you've ever heard for optimizing your retargeting ads?

The post Matched Audiences: LinkedIn's Newest Secret Advertising Weapon You're Not Using appeared first on Neil Patel.

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The Only 6 Keyword Research Tools You Need to Use

Keyword research is a science and an art.

And that's why it's one of my favorite topics to discuss.

There are tons of different factors at play.

You can't just go after the biggest keyword in your industry.

Sure, searchvolume is important. You want to rank for big terms that people are already searching for.

But there are some problems with the biggest keywords.

For example, you'll probably have to compete against massive brands.

That means your chances of actually ranking aren't good. It might take you years and years to see any results.

Most people can't wait that long.

I know I can't. I'm impatient.

I want to see results immediately.

I want to make sure that all of the time and effort I'm spending on something is worth it at the end of the day.

And that brings us to the second problem with big keywords.

They're often revolving around vague topics like content marketing.

That keyword might bring in a ton of traffic, but the number of buyers you get from a keyword like that will be low.

Most of the visitors will be interested in blog posts and information.

All of that is good. You can get them to sign up for your newsletter and other lead magnets.

But again, it won't give you the results you're looking for anytime soon.

So how do you fix that?

How do you find keywords that will help you rank in the near future while also building your bottom line?

Here are six of my favorite keyword research tools to start with.

1. Google AdWords

Starting this list with Google AdWordsmight be a little confusing.

Isn't this for, you know, advertising?

Of course it is.

But it also has a few hidden gems inside that can give you revenue-generating keywords in seconds.

Let's start with the Google Keyword Plannerthat you might already be familiar with.

This tool will help give you volume and competition feedback for different keywords.

However, I don't like using it for that.

Why not?

The data is pretty unreliable,to be honest.

Instead, I like to use it for a few different purposes.

The first is competitive analysis. For example, you can drop a website or landing page URL into it and instantly see what keywords they're targeting.

Take your closest competitor or another similar service and drop it in the bar below, like so:

Now, the Google Keyword Planner will recommend dozens of related terms.

You'll be able to take these terms and research them further later.

Or, better yet, you can get instant feedback by loading some of the best ones into AdWords directly.

That's the other thing I like about this tool. It will help you organize these keywords into Ad Groups.

So you can quickly browse through, check the ones you like, and then click the little blue arrow icon on the far right-hand side.

That will instantly transport these terms into your account so you can start running ads.

There are two additional benefits to doing keyword research with AdWords.

The first is that it will quickly help you identify the money keywords. These are the ones that don't just drive traffic but also convert.

The second reason is that it will help you uncover money keywords that you probably never had on your radar.

Here's how that works.

In AdWords, you bidon keywords. But you payfor search terms.

That's a massive difference. Check out this image below and I'll explain:

Let's take it step-by-step.

1. Added / Excluded: This column tells you if the search term is added to a campaign, excluded as a negative keyword, or neither (none).

Why is this important?

Check out the very first keyword, WordPress themes for designers. It's showing up as None.

I'm already payingfor this term, and yet it's not showing up anywhere in my campaigns!

The reason has to do with match types. When you use a broad match type, you allow for related terms to show your ads.

I'm getting clicks and interest from this term, but I don't even have an ad or landing page created for it.

That explains the low results.

2. Impressions: Honestly, I'm not a big fan of measuring impressions.

It's a vanity metric that just tells you how many people are seeing your ad.

Eyeballs don't drive revenue, so I usually ignore it.

But it can be helpful for keyword research.

For example, the term we just identified is receiving the most impressions. That means people are really interested in it!

Except, check out the column next to it.

3. CTR: The click-through rate can help you identify performance.

It tells you how many people have seen the ad vs. how many clicked on it.

Check out how low the CTR is for this first keyword.

It's low because I don't have it added to a campaign. That keyword never dawned on me.

So I don't have a specific ad targeting it.

See how that works?

Sure, you have to be willing to spend a little money up front. However, you don't need to spend a lot.

You're not necessarily trying to generate leads and customers from this exercise.

The point is to quickly sift through a ton of keywords to help you prioritize the winners over the losers.

2. Google Analytics

You just spent a little money on the first step, so let's save you some on the second.

Google Analytics has a few hidden gems inside.

You've probably never even used many of them before.

Most people go straight to the traffic data or conversions.

Instead, let's start with the Google Search Console(formerly Webmaster Tools) integration.

You'll have to sign up for both, and then integrate them. But then you'll get query data directly inside Google Analytics.

Under Acquisition, look for Search Console and then Queries.

This will display some of the search terms people are already using to reach your site.

However, it's not my favorite Google Analytics tool.

Instead, I like looking at the site searches that are already happening.

For example, most blogs will have a search bar on their site. Check out the sidebar to see mine.

People will use this daily to find new content on specific topics.

These are the topics that your audience is interested in most. But for some reason, they can't find them easily.

Thankfully, Google Analytics can tell you exactly what people are looking for so you can help them.

Start by enabling site search and then look for Behavior.

Next, look for the Site Search drop-down and then Search Terms under that.

Now, you're getting a list of the most common words people are searching for. Google Analytics will even help you see the number of times someone searched for each one.

So, you have built-in priority. You can see exactly what people are looking for the most. And then you can try to make those things easier to find.

Pretty cool, right?

There's one last report inside Google Analytics that I love to use.

This time, look under Audience to find the Interests drop-down. Then click on Affinity Categories to pull up something that looks like this:

This report shows the related interest categories of your website users.

Once again, this gives you completely new insight.

For example, let's say you're a hotel website.

You might have several different types of customers, from families to singles to adventure-seekers.

How do you know which audience to target first? How do you know what kind of content to start creating this month?

The Affinity tab can help you figure this out. You'll instantly see whether visitors would like to hear about family-friendly activities or new hiking and sailing tours.

3. Google Trends

Let's look at one more free Google product before we head to some paid tools.

Most keyword research tools use historical data.

That means the majority of their information is old. It could be a few months or even a few years old.

They're using past data to help you predict which keywords will always have some interest.

However, the downside is two-fold.

First, past behavior is no indication of future performance. Take DVD movies.

Most keyword research tools will show a bunch of search volume for it. However, do you really want to be in that business? I don't think so.

The second issue is that many of these 'established' terms are highly competitive. That means they're going to be tough to rank for in the near future.

It will most likely take you weeks or months to see results.

That's why Google Trends is important.

Here, you can find recently-trending topics to take advantage of instantly.

It's like surfing. You can spot the trend as it's developing and be the first to catch the wave.

Then you can ride it all the way before anyone else realizes what's happening.

Here's a perfect example:

Five years ago, influencer marketing wasn't a thing. Nobody was even talking about it.

But look at what's happened since then.

Another way to use trending topics is for timing.

For example, The Emmy Awards aired recently. It only comes around once a year.

That means nobody cares about it the other 11 months out of the year.

But with Google Trends, you can spot the number of weeks leading up to the event that it begins to trend.

You can see when people start expressing interest so you can perfectly time new content, ads, or campaigns.

The best part about these trending topics is that they're new.

That means there's little-to-no competition for them if you plan ahead.

The downside, of course, is that after the trend is over, traffic tends to die out, too.

So, it shouldn't be your onlykeyword research strategy.

But, it can give you some short-term boosts while you're waiting for the longer-term, evergreen content to take off.

4. Moz Keyword Explorer

Keyword volume isn't the only important criteria, as we've discussed.

You also need to consider the competition. If it's too tough, you might not see the first-page ranking for years.

There's no simple way to gauge this competition level, though.

It usually requires a time-consuming dive into link profiles so you can figure out what it will take to beat them.

Fortunately, a few paid tools can help to speed up the process.

And that's where Moz has done an excellent job with their revamped Keyword Explorer.

Type in a few keywords and you'll get the basic information like volume and competition.

But now, you'll also get difficulty and opportunity scores, too.

These can help you quickly cut through the clutter.

You can use them like shortcuts to figure out which have the most potential.

The tool will also give you recommended terms based on similar searches. And, you can add those all into a list for a specific campaign.

Now, you can see average volume, difficulty, opportunity, and priority scores across all the keywords in this one list.

You can use this technique to compare the potential cost vs. benefit of different content campaigns, for example.

Let's say you settle on one specific keyword to target.

You can also use the tool to look into the individual websites that are already ranking for it.

For example, here's what the first few results look like for SEO tips.

You not only get the website and page or post, but you also get to see some of their individual link metrics.

This is another easy way to do competitive research without having to collect this data manually from different sources.

5. SEMrush

SEMrush is mostly known for its advertising data.

However, as we've seen, this can often come in handy for keyword research.

You don't just want popular keywords. You want profitable ones. And that's what AdWords is all about.

SEMrush can help you break down these profitable keywords in competitive niches.

You'll get some overlapping data, like volume or competition.

However, there's another reason why I like this tool so much.

Check it out:

SEMrush will show you all of the keywords a competitor is paying for.

But it will also show you the ads they're using for each of those keywords.

Why does that matter?

Because your search engine result page (SERP) CTR is becoming more important than your ranking.

The only reason to conduct keyword research is to rank. The only reason to rank is to get more site visitors.

Rewriting your title tags to mimic those from ads can help increase the number of clicks you get.

That means you don't have to rank in the first position anymore.

Instead, you can rank a few spots lower but still get the most visitors by having the absolute best copy on the page.

Studying the best-performing ads for that keyword can make this happen.

6. WordStream

The last two tools are awesome.

But, you also have to pay for them.

That means you're going to have to spend somewhere between 50-100 bucks a month to get access.

The problem is that keyword research is an ongoing commitment. You're never truly 'done' with keyword research.

$100 multiplied by twelve months means over a thousand bucks a year for a single tool.

That's why I like WordStream's free alternative.

They just recently released a new free Keyword Research toolthat will give you many of the same benefits.

For example, you can drop in a competitor's URL along with their industry and location.

Don't forget to take this last factor into account.

Your results will differ based on location. Keyword search volume and competition will look different in England than it will in the U.S.

WordStream's tool will deliver the most popular keywords and their volume range.

Even better, though, is the opportunity data we've highlighted before.

For example, let's say you're using it to research long-tail keywords.

You can use the opportunity column to quickly filter out the best potential terms to start with.

That saves you a trip to Excel or Google Sheets where you'd normally crunch this data manually.

And that means you'll have more time to spend on awesome content or campaigns, with less time spent on researching keywords.

Conclusion

Keyword research is a never-ending process.

Unfortunately, it's also a time-consuming one.

Back in the old days, I had to collect everything manually.

It would take hours to pull everything together. Then, I'd have to drop it into Excel and get creative with Pivot tables.

We would spend entire days on this for clients with my first consulting company.

Now, you can do the same amount of work in a few minutes.

The 6 tools listed here will help you find popular keywords. They'll help you find trending ones to capitalize on before anyone else can react.

But best of all:

They'll help you find profitable keywords that turn visitors into customers.

That's the goal at the end of the day, right?

Don't get caught up doing SEO for rankings or traffic. Sure, traffic and linksare important.

But the only thing that really matters is revenue.

Everything else is just a distraction.

What's your favorite keyword research tool out there right now?

The post The Only 6 Keyword Research Tools You Need to Use appeared first on Neil Patel.

[seoocoompan-blog]

New Gymnastics Club In Kanata

Resolute Gymnastics recently opened up a new location in Kanata near the 417 and Food Basics. Check it out:http://resolutegymnastics.ca/

[seoocoompan-blog]

When Can We Afford To Buy A Home?

This is a question that is similar to the question that many young couples are asked after marriage regarding when they intend to start a family. Often the answer comes back that they simply cant afford to have a child yet. Those of us who have been married, had children and survived financially know that the simple answer is always the sameif you wait until you can afford to have children, you will never have children. Somehow it all just works. I dont mean to say that you can afford to buy a house at any time and that everything will work out, but please consider the fact that you might be over analyzing and yes, be overly cautious. People have ventured into home ownership without having all of their financial ducks in a row for, well, probably for ever. Consider the following true stories. In 1928, Henry and Nancy emigrated from England with their two young daughter. Henry was a veteran of WW1 and as such was eligible under the Soldiers Settlement Act to buy land in either Canada or Australia at a low interest rate. They were able to obtain a sixty acre farm in Ontario and settled into their new life in Canada. One year later the stock market crashed and the Great Depression devastated the economy but Henry and Eliza were able to hold on to their farm and lived humbly but happily. In fact they stayed in that home until they were too old to maintain it any longer. In 1951, James and Violet and their two young sons scraped together enough cash to put a very small down payment on a very run down house. It wasnt a palace and it was a great sacrifice but it was theirs. They worked away slowly at doing repairs and when they had to leave it to relocate a few years later, they had a bit of profit to send them on their way. In 1982, Roger and Hope bought their first home at the time when interest rates were averaging around 18%. They had three young children and thanks to a couple of government grants plus a tiny bit of savings combined with being able to assume the sellers interest rate of 10%, their dream of home ownership came true. Each of these couples became home owners against all odds. They faced challenges that seemed designed to derail their dreams but they were able to realize them. Of course in 1928 and 1951, there were no credit scores because there was very little credit and wages were low. In 1982, Roger and Hope did have good credit and good income but were stretched to the limit by high interest. In 2017, you may feel like you are light years away from affording a house but if your credit and income are good and you can access a down payment of at least 5% of the purchase price, you may very well be able to fast track the dream and start making mortgage payments instead of paying rent. You may be able to invest in home ownership and begin building equity right away. As a mortgage specialist, I will be able to work with you to find out if you have the basic necessary requirements that will get you on the property ladder and allow you to achieve this dream.

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Debt Consolidation Ottawa

Article Source - http://ottawa.debtconsolidation-us.org/debt-consolidationottawa-ks.html Many people in Ottawa Kansas are facing high amounts of debt that they just can't seem to get out of debt relief loans can help. This common problem can often be magnified with all the sky-high interest rates credit card consolidation can help that these consumers are paying on money they owe to personal loans lenders and creditors, especially in the form of unsecured bad credit loans. How Does Credit consolidation loans Work? For those in Ottawa who have enough equity built up in their homes, credit relief loans may be a program that can help you deal in Ottawa with outstanding debt and creditors in Ottawa. Rather than taking out various unsecure loans to help pay them off in Ottawa, or having various creditors to deal with, debt relief loans works to combine all debt into one monthly credit card consolidation payment. You can use the equity in your home to pay off all outstanding debt with credit relief, and be left with one simple, easy to manage, lower rate credit relief payment at the end of the month. By leveraging the money in Ottawa that you have already built up in your home in Ottawa, you can essentially be free of tracking multiple bills, and drastically lower the interest rate you pay to service your credit card consolidation loans. This can not only help you save a great deal of money in Ottawa in unnecessary interest, but it can also help in Ottawa you pay down your debt at a much faster rate in Ottawa. Benefits: Interest rate makes a difference Credit consolidation loans company ensures different types of loan in Ottawa, and among them, the debt consolidation in Ottawa Kansas they issue are at a low-interest rate in Ottawa. The basic idea is that you are moving all your credit cards into a particular credit relief and hence you need to restructure in Ottawa and reconfigure your existing short term loans. Why will you a mortgage to secure credit card debts? Credit consolidation loans options that are available to you are to consolidate your cash advance loans using a secured credit consolidation loans or an unsecured credit card relief loans. When a lender is getting security over the amount in Ottawa he is going to lend to the debtor in Ottawa and a better interest rate, then he is sure to lend in Ottawa. Both these features combine to get best returns in Ottawa while you think to consolidate your unsecure loans. Simplicity offered by the credit card consolidation loans company The benefit is both lying there in credit card relief loans otherwise, people all over would not have thought to opt for it. credit card relief loans company is a true guide who with simple techniques in Ottawa manages all the unsecure personal loans. When it comes to making a choice in Ottawa on how to deal with your debt, it is important in Ottawa to recognize that each person's monetary situation is different. A debt consolidation in Ottawa Kansas or consumer proposal may not be the right answer in Ottawa for you at all. The best thing that you can do in Ottawa is consult a financial consultant to perform an unbiased review of your finances in Ottawa, give you some practical advice, and provide in Ottawa the resources and representation to see your plan in Ottawa through.

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Rent to own

Lease To Own Is The Gain-Get State of affairs If you are a renter who is worn out of paying someone else's home finance loan and want to have your own home, there are lots of techniques to purchase a serious estate 1 of them is Lease to very own (RTO) selection, a indicates of acquiring possession about time with out taking on credit card debt. The renter agrees to lease the dwelling for a pre-established time typically from a person to a few several years. There may perhaps be an up-front thought cost. The seller permits the purchaser to lock in a month-to-month price tag for the house till it is paid off. This is a way to settle on a thing that is right for you even if you are not in the position to make an instant acquire. A lease order can make your lease income operate for you rather of earning your landlord abundant. Identical to a hire to have for a Television you can have a hire to individual for a piece of serious estate. In this scenario most sellers that are willing to do this (and there is not several) will want a non refundable deposit on the house, then you pay out the landlrd hire right until you can acquire the house. This is equivalent to a lease solution as properly, except all you fork out is hire. The deposit is a lot much less than an selection and you do not fork out the taxes or the property finance loan, because you are still a renter. The profit of accomplishing this is you get into your dwelling with the intention of obtaining the dwelling at a later on day. A lease to personal agreement, wherever the income goes specifically to the payment of the home, could be conserving you a whole lot of income in the long run. This sort of arrangement works well with these who are new to the housing industry or have created a career transition. It also is optimistic for any one who requirements to reinforce his/her credit history or spend off an obligation to qualify for a dwelling invest in. One more benefit to a lease to invest in condition is that if you compare how considerably lease money is applied monthly to the household price, even if it is only 25-50%, it will even now be a lot much more revenue compensated on the principal of the household than if you experienced taken out a personal loan for it. If you look at how substantially cash goes to the principal payment of a house with a normal mortgage loan loan, you will discover that most of your mortgage payment in the starting is just spending desire on the mortgage. The finest portion about this is that with a hire to have property, you get to are living in the property you want to get though you get the job done on fixing your credit up. The major draw again to this is very normally the agreed on price tag is a long run price of the dwelling. If you have a home that is valued at $350,000, a lease to own price tag would seem nearer to $370,000. That may seem to be like a rip off, but a lot much less expensive than a rent to have with a Tv set wherever you would fork out 2-3 periods the price of the Tv set around a five-calendar year interval. This innovative course of action of how to get a rent to possess household is becoming additional and much more well-liked since it makes a "Win - Earn" circumstance. The Buyer is capable to get into a property with limited cash and credit score, and the Vendor is ready to get a truthful selling price for their property and get it offered far more speedily.

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[seoocoompan-blog]

Rent-To-Own Homes: How The Process Works

In a traditional home purchase, an offer is accepted, the buyer and seller meet to exchange funds and settle final costs, and, at the close of the transaction, the property and its title changes hands. Typically, buyers use a mortgage to finance the bulk of the purchase. But sometimes there is an alternative way to buy a home: a rent-to-own agreement, also called lease option or lease-to-own. When buyers sign this kind of contract, they agree to rent the home for a set amount of time before exercising an option to purchase the property when or before the lease expires. Its not a common way to purchase a property, and the selection of rent-to-own properties is tiny compared to the selection of properties available purely for lease or sale. In addition, rent-to-own contracts tend to favor the owner/landlord and can put renters at a disadvantage. Here's how rent-to-own works, and when it may be a good choice for a potential homeowner. How Rent-to-Own Works: In a rent-to-own agreement, potential buyers gets to move into a house right away. While many states have their own regulations, and no two rent-to-own contracts are alike, someone in a rent-to-own agreement typically rents the property for a set amount of time (usually one to three years), after which he or she can purchase the house from the seller. Its not as simple as paying rent for three years and then buying the house: Certain terms and conditions must be met, in accordance with the contract. Read Full Article in here

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Tips to Clean Hardwood Floors

Clean wooden floors are amazing to see in houses. They give a classic touch to any room and can even increase the value of your house if the right hardwood flooring is used. However, they can be prone to things like warping or disfiguring if not maintained correctly. Spills and leaks have to be taken care of immediately, and you need to know the proper way to clean wooden floors. Read Full Article on this PDF

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SEO Principles for 2013 from Ottawa

Most of the Ottawa SEO & Internet Marketing company, providing services for clients and connecting with colleagues, though often there few questions that client have: What are the best practices for effective Search Engine Optimization in today's rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update? Read Full Article on this Pdf

[seoocoompan-blog]

Commercial Financing Options

Credit Lines Under a line agreement, the lender supplies a business with funds intended to fill temporary shortages in cash that are brought about by timing differences between outlays and collections. Typically used to finance inventories, receivables, project or contract related work. Factoring Factors actually buy your receivables and rely on their own credit and collection expertise. Essentially, your customers become their customers. Factoring is used by furms who are unable to obtain bank financing. The cost of financing is usually higher than other forms of S-T financing. Short Term Loans Short term loans are used for seasonal build-ups of inventory and receivables. Generally they are repaid in a lump sum at maturity, made on a secured basis and are for a term of a year of less. Asset Based Loans A lender advances funds based on a percentage of your current assets. The is loan used as source of funds for working capital needs. A lender typically takes a security position in the assets owned by the business. Contract Financing Funds are advanced to you as work is performed. Payments by the contracting party are generally made directly to the lender. Term Loans Term loans are used to finance your permanent working capital, new equipment, buildings, expansion, refinancing, and acquisitions. Commercial banks are the major source of funding. The term of the loan is based on the useful life of the assets being financed or collaterized. Your projected profit and cash flow are two key factors lenders consider when making term loans. Equipment and Real Estate Loans Loans are fully secured by the equipment being purchased. Typically banks loan 60-80% of the value of the equipment and is repaid over the life of the equipment. Lenders make long term loans secured by commercial and industrial real estate . The loan is usually made up to 75% of the value of the real estate to be financed. Repayment terms range from 10 to 20 years. Lenders also make second mortgages on real estate. The amount of the second mortgage is based on the appraised mortgage value and the amount of the first mortgage. Leasing Leasing can be accomplished through a bank, leasing or finance company. Your business will be subject to the same type of review as when seeking a loan, specicially cash flow of company, value of lease object and useful life. Lease terms range from 3 to 5 years. At the end of the lease, there are generally 3 options: purchase, renew and return. 3-15 YR Balloon Loans Balloon loans interest rates that are fixed for a period of years. Typically these loans are pegged to a treasury index. Terms are for 3, 5,7,10 or 15 years. The amortization schedules are generally for 20 or 25 years. When a balloon loan matures at the end of the agreed term, the remaining principle balance outstanding is due at that time. The borrower can pay off the loan by either selling the property or refinancing. Investment property is typically owned for a previously defined period of time. Analyze your investment strategy before securing a balloon. Having to redo a loan is expensive. Adjustable Rate Loans An adjustable rate loan will typically fully amortize with no balloon features. These loans may or may not have adjustment caps. The rate is determined by an index plus a margin. The indices used are generally U.S. Treasury bond rates. Rates are adjusted at a certain point in time using either the current rate of the index in question or the average of the index for the prior year. In either event, the index used will correspond to the adjustment term. If the loan is a three year adjustable, then the index used should be the three year treasury index. Some adjustable rate loans are inxed for an initial period of years and then will adjust after that period. For example a 5/1 adjustable is fixed for the first five years and there after will adjust each year. The index used will be the one year treasury rate. Please note, that commercial lending is not standardized as it relates to programs and to guidelines. Banks must meet certain federal standards, but the index, margin, amortization, term and fees are components that are controlled by the investor based on their risk profit analysis. Remember that this mortgage will be the greatest expense your investment property will be responsible for. As such we recommend that you consult your real estate agent and your loan officer to assist in providing you with all the information needed to make a complete and accurate choice. Source Article: http://www.mortgage101.com/article/commercial-financing-options

[seoocoompan-blog]

Rent- To- Your Home - What Are The Profits?

People who have bad credit and do not have enough savings, it is difficult to ensure housing finance through the bank's mortgage, which makes it totally

impossible for them to buy your dream home. But this is only the past, because now it is possible to rent the same house or property.

Practically no one, even those who are new graduates and those with low or average credit rating can now avoid the common pitfalls rental homes. I will try to explain the impact of having to rent, rather than the many benefits of renting your home. Edward has just graduated from college. He decided to move from Ottawa to his hometown to investigate the possibility of employment. And so the first year he rented condominium, where he could live with two of her male classmates. Originally it was a good thing, because three of them share the rent. But when one of them left because he decided to explore his options elsewhere, Edward felt the financial crisis. Although he has been making since he joined only a few months after his transfer, filling in for those who moved out of the bike was his cash flow Dent bit. That was when he learned of his hiring in Ottawa in the program. Although it will still pay for monthly rent, he knows that the money will go to waste, because it is called a rent credit, he will eventually apply to his contribution. And besides, he would pay for a dream house, that he will eventually buy. He knew that after a certain time it will build a family and he will have to invest in real estate, where he could raise them. So, it's just making advanced investment. He also learned that real estate prices will be determined in advance and can not change, even if the market dictates it. It is very suitable for someone like that who just starting their careers. It may very well to plan your financial commitments, even as early as today and as his career progresses with the expected increase in his salary, he can eventually build its own equity to pay for bank mortgage if he eventually bought the house. His case is somewhat different from Ella, a single mother who left the nasty divorce. Her ex-husband can not afford to support her and their children and so she had to work twice as hard compared to when they were still together. Her ex-husband used to earn enough to support them and it did not work. But she wanted to be busy that she has got herself a local store. But when his ex started drinking and became involved with gambling, he lost his job and got messed up. That was when she decided to file for divorce. But she knew the consequences. She had to take care of her two children. She bravely took the challenge and did a fine job with two. Not until the economic crisis that hit the country in 2008. She still got to keep his two jobs, but also during the days were shortened, and naturally it will also pay. Its cash flow and had gone to the bad credit situation. The house has been able to apply to housing loans through the bank's mortgage was going to be closed, because it can not pay on time. It was a good thing that a friend mentioned about hiring its own housing program in Ottawa. She knew that she could still continue to live in their current house, which was so convenient for her. The program will enable it to pay the monthly rent, which will be subject to its own capital. And agreed upon during the period was three years in her case, it can restore its solvency and equity re-finance the construction of your home. It was a very hospitable alternative, which is much more acceptable than moving to another place and lose their precious homes. Both Edward and Ella really enjoyed the many benefits of rent to own deal. They can not be more grateful to this program in order to restore hope to their situation. And the best part is they did not continue the lease and not throwing your money. They knew that they had to save for future investments, when they signed the lease agreement. Original article published on SooperArticles.com

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What You Need To Know About SEO Ottawa

SEO work is a way to bring your website above your competition. To do this, you need to know the tips and tricks behind the techniques. This article will show you ways to make yourself visible, it will also tell you things you should stay away from. To make the most out of search engine optimization efforts, write to match your goal. SEO Ottawa style means you should try to repeat certain keywords as much as you can without breaking the flow in the article. One reason using keywords will improve your rankings on search engines is that search engine spiders work by locating and weighting keywords. To make your site more noticeable you should use a lot of keywords; even ones that are misspelled in the meta tag area. Search engines look for meta tags and including a variety of keywords will help you be more visible to them.A good example is using the keywords "eyeglasses" and "eyeglases" if your website is all about eyeglasses. Keyword density is important when optimizing an internet page for various search engines. Keywords should total 20% or less of the entire article. Incorporate one or two of your keywords into your domain name. Make your website simple to find when potential visitors are looking for it. Keep in mind that people will find your website via multiple methods like search engines or backlinks, not just from advertisements. To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. The feeds can give info to your clientele, including descriptions of products, prices, and even images. Your feed should be submitted to important sites like major search engines or comparison sites. A feed reader allows customers to subscribe easily to your feed, too. Search engines are known to be attracted by a site map. Devising a site mapmay help SEO, and also help visitors find their way around your site once they arrive. All your webpages will receive equal attention. People will see the links on the side of your website and it will boost the amount of traffic that you will get to your site. Use a site map so that search engines can easier index your pages. Visitors and search engines alike use the site map, sometimes called a navigation bar,makes it easier to find the pages on your site. Even a smaller website can have a higher search engine ranking with a good site map. Blogging increases your presence in search engine results. Then, more visitors will visit your website. A description tag that is efficient will draw users to your website, improving your site's search engine optimization. The text for this meta tag should not exceed 30 words. This page should be no more then 100 KB. It is worth your time to see if you could add podcasts to your marketing mix. A podcast can be either auditory or visual content that relates to your business and your customers. You can get a big boost from streaming content live as well. Podcasts are skyrocketing in popularity and are remarkably easy to create. You can then submit your podcasts to major search engines with descriptions of your content. Use the "alt" tag on webpage images to maximize SEO. If the person viewing your site has blocked images from being seen, these tags will replace those images. The takeaway message from this paragraph is that Google looks for keywords in alt tags, just like any other text content on your page. Don't make the mistake of trying to learn every SEO technique out there. It will be difficult to try to excel in every aspect of SEO all at once; therefore, choose a method that you think will give you the best results, learn all that you can about it, and apply it to your content. You can give your SEO a boost by using off-site linking to reputable websites. This is probably the most important linking rule to follow. Search engines pay more attention to links to other sites as opposed to links to other pages on your own site. In order to make your rank higher, you should look for link exchange opportunities to get links that lead back to your website. You should write unique content so you can get higher on search engine ranksmake it your top priority. You need to work to provide your customers new and different information, compared to the other websites that they look at. Readers tend to come back and visit often when you give them content that is special and even helpful to them. Search engine optimization results will not occur overnight. We all like to see results now. It is a normal feeling. You have to remember that building a presence online takes dedication and time. Even when things don't seem to be happening fast enough, it's important you stay on track. In time, your commitment and hard work will reward you with your site climbing higher and higher in the search engine results. If you are planning on using a company to optimize your SEO make sure that you research them beforehand. See what their expertise is in your field, what their essential techniques are, how long results will take, and how much they will charge you. Be sure to look at some of their other work, and try to talk with previous clients. An upstanding, high quality company will have no problem with this. You have an array of options from which to choose when it comes to getting inbound links to point to your site, including message boards, blogs, articles, press releases and more. A great way to succeed at search engine optimization is to gather the best outward links possible. Putting your website in a prime place to be found is what search engine optimization is all about. The article you have just read gave you multiple tips on how to make this happen for you. Applying these simple tricks will get your website noticed in no time, so increase your traffic today!

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Take a QuickBooks Training course and get familiar with Accounting

QuickBooks is an accounting software and when you take a QuickBooks training course you can and solutions to suit your business needs. QuickBooks help in implementation, recovery, consulting and data back-up. QuickBooks training will help you to improve organization in your business. The experts at QuickBooks training will help your business to grow providing your peace of mind and success. How QuickBooks training in Brampton can help Going through this course you can understand the working from the beginner's level to develop your skill to handle computerized and manual payrolls. You will be well versed in calculating taxable income and deduct EI, tax and CPP. This training will get you well acquainted in handling all agencies dealing with payrolls, the insurance boards, workers safety, and different agencies in the government, pension and insurance schemes. Training in QuickBooks will help you to get better acquainted with valuable financial insight of business so you can have it well organized. The training is provided at all levels so that you can enjoy the benefit of the training to the fullest. With the clean-up services fromQuickBooks at month ends you can be sure that the financial status of your business is well organized.QuickBooks has the best technology for recovery and data back-up. The importance of QuickBooks for Small Businesses QuickBooks helps small businesses to handle their accounting. Learning from QuickBooksyou can get your invoices fast and send them to the respective companies by post or email and follow-up on payments. It also teaches people in business repetitive billing system where they do not have to waste time but can present the same bill month after month. QuickBooks also teaches people in business to learn which part of the business is profitable and which is not. The heads of businesses get an opportunity to know the income and expenses of the different departments, profit center and location. With this they can prepare the profit and loss statement and know which part of the business to expand and which needs to slow down and close. With QuickBooks the business heads can know in advance about their finances. They get to know the big financial picture as well as the drill down. The Benefits of QuickBooks Training At all levels of business QuickBooks helps you to monitor the money coming into the business and the money going out of business. So you get a picture of the money owed by others to you. This helps to keep your business well spruced up and to prepare for paying taxes and to monitor the business health. It canhelp you to note all your financial transactions and to set up dates for bills which recur. This helps you to know where every dollar is going. QuickBooks helps you to get an idea of what you owe to your employees and in an interface which is user friendly the software helps you to track taxes on payroll. It is very useful forgenerating timelystatements like cash flow and balance sheets. So if you are deciding to go into business or are already in business get quickbooks software and learn to keep the business on the right track. Source article: www.selfgrowth.com/articles/take-a-quickbooks-training-course-and-get-familiar-with-accounting

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3 Pet Friendly Flooring Options

As we all know, pets and floors don't always get along with each other. Let's face the truth, even the best trained pets have their messy moments and that's why it's important to invest in flooring that can stand up to them for the long haul. We have a great news, no need to make a choice between your hardwood flooring and your pets now. We have some flooring options that can help you bring harmony to your pet-friendly household. -The three most pet friendly flooring are, laminate, rugs and tils. Read full articles on this pdf

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How Rent to Own Houses Work in Canada

One real estate strategy that I'm quite familiar with, but never written about, i.e rent to own or lease option homes. What is a rent to own home? It's pretty much exactly as it sounds. It's where an investor, or home owner, rents out their property to a tenant, but gives the tenant the “option” to purchase the home after a certain period of time at a predetermined price. Home owners sometime use this strategy as an incentive to get their home sold, even if it means taking payments for a certain period of time. Home buyers with not so great credit, and low amount of savings for down payment, may find this method of financing attractive. It enables them to get into a home right away, while building their credit and down payment through rent credits. For the investor, selling a house via rent to own or lease option is very similar to selling a covered call. The tenant has to pay the investor an upfront “premium” for the option to purchase the house, this is called the “option deposit”. At the expiry, which is negotiated between the investor and tenant, the tenant has the option of purchasing the house at a predetermined price. The option deposit, along with any rent credits, are used as part of the down payment on the house.

How does rent to own work?

1. House is listed as a rent to own with monthly rent at the high end of rentals in the area, and a small option deposit (1-2% of property value). The option deposit goes towards the purchase of the home and is nonrefundable. 2. Tenants are screened for decent credit, employment and potential for purchasing home at end of the term. 3. Tenant moves in, landlord collects rent and option deposit upfront. A separate lease and purchase agreement is signed. 4. A small portion of the rent, called a rent credit, is put against the purchase price of the home. The rent credit is at the discretion of the investor. 5. If the tenant decides not to buy, the tenant loses their option deposit and rent credits. Investors Perspective Benefits

Rents are typically higher;

Option deposit collected upfront;

Tenant is responsible for maintenance and repairs;

Tenant typically treats the home as if it is their own; and,

Guaranteed sale price if tenant exercises their option

Negatives

Setting a ceiling on selling price of the house, especially in appreciating markets;

The initial due diligence required to screen tenants; and,

Tenants can walk away from the deal at any time, but investor is bound by terms of the purchase agreement.

Tenant Perspective Benefits

Tenants can “test” the house and the neighborhood and can walk away from the deal at any time.

Tenants with mediocre credit can build their credit over the term and build their down payment via rent credits.

Negatives

Tenant pays premium rent for the “option” to purchase the house. If the tenant decides not to buy, the option deposit is lost.

Bank financing is not guaranteed at the end of the term.

Final Thoughts: From an investors perspective, this is one way to make money via real estate, however, placing a cap on the selling price is the deal breaker. Personally, I'd rather build equity over time and keep the property for the long term. However, I can see this being a viable solution for home owners who are having trouble moving their home in a buyers market.