⟢ HALF HEART, ALL SO(U)L !
SO(U)L, often stylized as SYOUL by fans, is a fictional seven-member boy group under STRMRUNNER Media—a company created and co-owned by JYP Entertainment and HYBE Corporation—that debuted on DECEMBER 3RD, 2018 with the mini-album Epilogue containing two title songs. prior to their debut, no official information about them had been revealed to the public. the group was formed by a combined number of trainees from both major companies, three from hybe co. and four from jyp entertainment. they quickly became known for their synchronization and stunning live vocals, ranking among the top idol groups in those categories.
however, their story didn’t start there.
originally stepping into the limelight on JANUARY 4TH, 2018, six out of the seven current members would partake in the making and recording of their pre-debut single, Ignorance in Bliss, and released it to the public through both the official hybe labels channel and strmrunner media’s. the song only just managed to pull two million views within the first week of publication but formally introduced the new group as The Soul Project, succeeding in at least getting their name out there. with both companies choosing to not reveal any information about who was to be in the group, and almost acting as if they never existed, the solid fan base they could’ve had dwindled down to just a handful of dedicated people.
Ignorance in Bliss would make its short rounds on social media for the next month, slowing down gradually, before eventually coming to a complete halt. both fans and the companies had moved on by that point, focusing on their current and upcoming acts. it would continue to only be radio silence from here on out.
by october, the seven members still had yet to be revealed, but on the 23rd of that month, an article would make its way into the public eye; specifically on twitter. titled The Soul Search and written by someone under the pseudonym Blanc, the author went into detail about the research they had been doing for the past nine months to find any and all information they could about the group. while they clarified that the contents found were all to be taken with a grain of salt, there was no denying the fact that the supposed track details—and most shockingly of all—profiles containing the names, ages, and even some of the members’ faces, had been leaked.
while strmrunner media made no official comments on the situation, it’s speculated that the group’s debut was moved to be a week earlier than originally planned. hitting the internet on december 3rd with the title tracks Ignorance in Bliss, an overlooked gem, and Back to You, their mini-album instantly became a hit and earned them the recognition they deserved for their earlier efforts and turbulence they faced. the seven would quickly establish their brand as an entirely self-produced group soon after, a way to distance themselves from the management that failed to do anything for them. claiming the titles of all-rounder kings, they’ve gained the reputation for their lyricism, stage presence, and quality concept.
⟢ THE BASICS !
⸝⸝ GROUP NAME : SO(U)L / SYOUL ( 소울 )
⸝⸝ COMPANY : STRMRUNNER Media
⸝⸝ PRE-DEBUT DATE : January 4th, 2018
⸝⸝ PRE-DEBUT SONG : Ignorance in Bliss ( single )
⸝⸝ DEBUT DATE : December 3rd, 2018
⸝⸝ DEBUT RELEASE : Epilogue ( mini-album )
⸝⸝ DEBUT SONGS : Back to You & Ignorance in Bliss
⸝⸝ MAIN GENRES : Alt r&b, contemp. r&b, pop-punk
⸝⸝ GREETING : “Part of one! We are, SO(U)L!”
⸝⸝ FANDOM NAME : Yu / Yunies ( 유 / 유니스 )
⟢ CONCEPT THEMES !
caution : angels, life & death, mortality, reincarnation, facing reality, grief, what it means to be humans.
the strangely bittersweet tale of seven friends who tragically passed away, one not too long after the other. six would reappear in the form of benevolent beings, forced to watch over humanity yet never connect back to it. the last would forever be stuck on earth, soul tethered to the ground, resulting in his constant reincarnation after death.
⟢ THE PIECES OF SO(U)L !
since their debut, the members featured in the lineup have not changed and continue to be seven. once mentioned by their leader during an introductory video to the group, the members are officially all-rounders that switch up roles with each comeback.
“management were the ones to position us,” he stated, “but please don’t misunderstand, we’re all capable of much more than our labels.”
˒ kim ISEUL 1998, main vocalist, dancer, visual
˒ choi OLIVER 1999, main dancer, lead rapper
˒ kang SEOJUN 1999, leader, main rapper, vocalist, visual
˒ baek “MARS” hyunwoo 1999, lead rapper, vocalist
˒ gong “KJ” kaijun 2000, main vocalist, lead dancer
˒ yoshinaga “RYO” ryota 2000, main dancer, vocalist
˒ kwak “SEVEN” yunseo 2001, lead vocalist, lead dancer, visual
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