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What's the news on saturated fat? My impression was that earlier narratives overly vilified it but that it remains kinda sus.
Well okay, my considered position is "we don't have enough evidence to support a blanket recommendation to everyone that they should alter their diets to reduce saturated fats."
As the authors of these papers often point out, official guidance and the practice of many health professionals is still to advise reducing saturated fat. This is probably a good amount inertia and bloody-mindedness. It is not uncommon for experienced doctors to weight their own idiosyncratic and biased-in-the-recollection clinical experience over the preponderance of evidence. Doctors and especially public health bodies like to display "caution" in their recommendations, which is not a terrible instinct necessarily, but I feel it is overapplied in this case.
Nutrition is horribly complicated, and the business of dietary recommendations involves things that people are really on just starting to figure out how to properly take account of in healthcare research, such as patient behaviour in the context of burdensome indefinite medical lifestyle intervention advice.
As it's horribly complicated just to figure out what advice to give one person who we have bloodwork for, it is next to impossible to figure out advice that it's a good idea to give literally everyone. With other kinds of medical interventions, such as drugs and anything with a financial or capacity cost to healthcare providers, 'caution' would mean that even if you had good evidence of benefit in a specific population, you would need evidence of clear benefit in everyone else before you could recommend it to everyone else. (Did you know your cholesterol can be too low? If you haven't got someone's bloodwork how can you know if their cholesterol is too high or too low?) And if a drug had excellent evidence but the papers were all fairly recent, caution might mean being reluctant to suggest it yet. However, in nutrition, "the advice we've been giving since the 1950s" is being treated as a privileged hypothesis in the same way that "not recommending a given drug" is the privileged hypothesis of any public health body or practice guideline until lots of evidence has been accumulated over many years.
I think this is because our models for thinking about medical interventions have double standards about lifestyle interventions. Doctors love them; drugs are scary. Only in recent years (perhaps in no small part due to the increase in published research by AHPs) have we even begun to consider the obvious truth that "not being able to eat the things you like" and "having to read a lot of nutrition labels" and "feeling guilt about what you want to eat" are negative quality-of-life-impacting side effects in the same way as headache or nausea might be negative quality-of-life-affecting side effects of a drug treatment.
Considering all the proper factors, the evidence does not support the recommendation of this intervention for the general public.
Christmas season is one of, if not the most, celebrated season by everyone. This season is very well-loved and celebrated all around the world. Some countries celebrate Christmas season in the most joyous, exciting, and meaningful ways – one of which is the Philippines. Sometimes, Christmas season in the Philippines even starts as early as September. When “Ber” months come in the Philippines, you will be surprised as you will see that Christmas decorations are already up in some places. Filipinos love to celebrate Christmas as this event gives them opportunity to spend time and create more happy memories with their families, friends, and even with strangers.
When COVID-19 hit, events and gatherings were restricted, and it seemed difficult to connect with loved-ones due to the physical distance and not only because of this, but also because of the distress brought by the pandemic. The first few months were terrifying and frustrating for everyone. However, COVID-19 did not stop anyone, including Filipinos, to find joy on these trying times and still celebrate the Christmas season. This was shown in one of Pepsi Philippines’ video campaigns during December 2020.
The “Pepsi Loves Christmas (Pepsi Philippines)” video advertisement reflects how technology truly helps people be connected amid the distance and COVID-19. It shows how Filipinos can still celebrate a meaningful Christmas – may it be virtually or physically together. The video advertisement showcases Filipinos’ “Familia Noche Buena” during Christmas Eve as well, which is an event that most families look forward to as it is a time to bond and celebrate with each other.
As the video is about the Filipinos’ “Familia Noche Buena”, the intended audience of the video is everyone, every family. The product advertised in the video is a carbonated soft drink by Pepsi which is not that necessarily good for the targeted audience if by any chance, over-consumed. It can be considered quite okay so long as the product’s intake is limited and monitored.
On the other hand, there are no forms of media manipulation found on the video advertisement as the content of the “Pepsi Loves Christmas (Pepsi Philippines)” advertisement aims to portray one of the advantages of technology especially during this pandemic and how Filipino families manage to celebrate Christmas amid the distance and COVID-19.
Limos, M. A. (1970). These Are YouTube’s 12 Most Engaging Philippine Ads for 2020. Esquiremag.ph. https://www.esquiremag.ph/culture/arts-and-entertainment/best-commercials-philippines-2020-a00293-20210122-lfrm
As years went by, no one knew there would be a global pandemic that would significantly affect everyone. No one knew that many people would suffer because they lost their jobs; of course, it is no one's fault because the government stated that the Philippines should be in a global lockdown. Since the lockdown, fewer people interacted, fewer families and friends could see each other, and people surely miss the feeling of seeing their loved ones. With this, the first local advertisement that caught my attention that aired during the pandemic was by Lactum titled "Alagang Ramdam ng Bawat Pilipino (Lactum 3+)". This commercial was explicitly aired on the 5th May of 2020 to pay tribute to the front liners, which are also mothers, and this is how the brand could say thank you for their blood, sweat, and tears working for society to be safe. As Lactum advertise its product, it is suitable for the target market, but not originally for the intended audience because they are selling milk that can be for everyone; The brand Lactum is also known for kid's milk. Now let us talk about the media manipulation in the advertisement of Lactum. As I watched the video, I noticed that they specifically used mothers to gain sympathy from the community and boost their products, which isn't a big deal. It is a smooth way to advertise their development during the pandemic because we all have limited sources for such things. That is also why they interviewed real-life mothers to match their target perfectly. Through this, Lactum did an excellent job of boosting its product without using so much media manipulation. They thought of a way to be original and fresh about how they were going to deliver the message to the society, and for the record, it did work.
Jan 22, M. A. L. |, & 2021. (n.d.). These Are YouTube’s 12 Most Engaging Philippine Ads for 2020. Esquiremag.ph. https://www.esquiremag.ph/culture/arts-and-entertainment/best-commercials-philippines-2020-a00293-20210122-lfrm
#SalamatSaAlaga: Lactum 3+ pays tribute to a mother’s love and sacrifice during difficult times. (n.d.). Philstar.com. https://www.philstar.com/lifestyle/health-and-family/2020/05/11/2013061/salamatsaalaga-lactum-3-pays-tribute-mothers-love-and-sacrifice-during-difficult-times