#8 social media digital marketing strategies | Explore Tumblr Posts and Blogs

silverfoxlou · 1 year

Text

Behind The Campaign :: Louis Tomlinson

Former One Direction star Louis Tomlinson released his debut album in 2020 through Sony but moved to BMG for his second album, Faith In The Future, in November 2022. Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, why his merchandise strategy directly informed his multi-formatted record release strategy, how they were able to build him without mass radio support, where a wider male audience was targeted this time round, why Twitter remains his most powerful social media platform and how a highly vocal and engaged fanbase was nurtured further and directly involved in the campaign.

1 Coming to BMG for his second solo album 2 The centrality of merchandise 3 The radio conundrum 4 Targeting a male audience 5 Building his songwriting profile 6 Targeting the press 7 Boosting the digital strategy 8 QR code and interactive community map at his Away From Home festival 9 Twitter as his main platform and setting him up on TikTok 10 Chart battle with Bruce Springsteen and the power of in-stores 11 Stationhead and Tim’s Twitter Listening Party 12 Fan-made Spotify Canvases 13 Documentary and the next steps

1. Coming to BMG for his second solo album

This is his first album with BMG. His debut album, Walls in 2020, was with Syco Music [via Sony]. That was off the back of X Factor with Simon Cowell.

He had done a couple of more commercial singles – one with Steve Aoki [‘Just Hold On’] and one with Bebe Rexha and Digital Farm Animals [‘Back To You’]. They were really successful streaming singles, but that’s not who Louis is. For the boys in One Direction, the ones that have been successful and the songs that have been successful are the ones that have stayed super pop and commercial. Louis did that but it’s just not who he is.

I think he felt, in that structure, that he just wasn’t getting the support to be who he wanted to be. That’s exactly why people come to us. It’s an artist services deal and we’re there to support you and advise you.

You can see from his live business and his merchandise business – and every other thing that Louis does – that there is an incredible fanbase there for him.

When they [Syco] released Walls, they achieved 14,000 units in week one and got to number 4 in Q1 in January 2020. We thought that just didn’t feel reflective of what was happening [around him].

We went and saw him at various venues on his world tour. We went to New York and saw those two shows and we went to Italy and watched his Milan stadium show in front of 30,000 people.

You’re looking and you’re thinking, “Those numbers don’t make any sense. How on Earth did you fumble that?” We were confident that we could do better than that.

He had a signing dinner in October 2021 and then his world tour started in February 2000 [sic], which was the delayed tour [due to the pandemic]. It went all the way through to September, pretty much nonstop.

They sold half a million tickets that year. All the while he’s on tour, he’s still making the album.

‘Out Of My System’ was released as a DSP-focused track before the album. It’s the rockiest and heaviest track on the album. He came straight off stage, went into a vocal booth off the side of the stage [to record it]. Because of the energy, he was so fired up. It was a difficult process because it was creating an album on the road.

He wanted to make an album for live. It was a totally different experience for him. Covid hit just a few months after Walls dropped so the tour was out of the question.

Before we started working on the album campaign, he did a show at Crystal Palace Bowl, which was the first incarnation of his Away From Home festival that he’s created and curated, which is for up-and-coming indie bands.

He gave away 8,000 tickets in August 2021 when we could start doing outdoor things again. I was there and was thinking, “There’s something big going on here.” The fans were so committed and dedicated.

Considering this is someone who hasn’t had real radio support or is seen in celebrity magazines or on social posts, this is a huge phenomenon.

That continued into the tour.

2 The centrality of merchandise

We started on the creative really early and that was a key factor in how successful the album was. We knew early on from discussions with management that his merch business was berserk. We knew what kind of fans he has. With their merch drops during Covid, they played around with the strategy. They got in a really cool design team and they would just do regular drops – limited-edition releases and you’ll never see it again. Everything just sold out constantly.

That informed the whole product strategy.

We knew we had to make product that’s limited in its nature because it encourages demand.

The fans just want it. It’s got to look amazing; it’s got to have Louis looking phenomenal because they just adore him; it’s got to be priced right; and there’s got to be a selection. So it’s more stuff, but less of it.

Instead of treating it like a music product, treat it like merchandise. We absolutely nailed that strategy.

We sold 35,000 records and around 2,500 units were streaming. A good chunk of that was physical album sales. It’s going to inform our strategy for any other albums we do with him.

We did 19 products in the end. We did a standard CD, we did a CD ‘zine which had 82 pages of beautiful content and photos, we had a picture disc vinyl, we did around eight different exclusive retail vinyl albums, we had a splatter vinyl for HMV, we had a colour one for Amazon, we had a clear one for Spotify, we had several more for Urban Outfitters and Target, we had an indie retailers one.

It was a collector thing: how many of the vinyl albums have you managed to get? We did a double deluxe vinyl for D2C. We did cassettes where the artwork joined together when you got all three. They were embossed and glowed in the dark. Louis has Easter eggs that he drops everywhere. The number 28 is like a lucky number, so you see 28 dotted around places. The same with 369 – he uses it in many iterations. If you had a UV light, you’d be able to see ‘3’, ‘6’ and ‘9’ embossed on each cassette.

3 The radio conundrum

We have seen historically that it has been tricky to get radio for him – but not because of any artist proposition issue. It’s just sonically that he wants to do something different to what radio wants to play.

It’s tricky because it falls through the gaps a little bit with what he wants to do. We’ve always looked at it as: let’s just assume there are zero promo opportunities at radio, TV and press. Let’s just take out promo entirely.

What you have got is a global, engaged, fanatical fanbase. You can do more with that than you can with those other things if you don’t have fans.

I would much rather have an artist who’s got an absolutely berserk global fanbase and that gets absolutely no support from traditional media – because you can work with that – than have an artist that’s not really got a particularly big fanbase but radio loves them and TV loves them. What does that matter if you’ve not got the fans?

We did always want to get promo because we would love to be able to expand Louis’ fanbase. But you’ve got to compete against Harry [Styles] and Niall [Horan]. They’re the first people you’ve got to compete against because, to play three One Direction members on the radio, I don’t know if radio stations would. Then you’ve got the sonic battle as well where he wants to keep it pretty raw.

The first single was ‘Bigger Than Me’, which is a big song to sing. It was a good bridge between the last album and this album. It gave the fans what they wanted.

We had really good feedback from radio. They played it to Clara [Amfo, Radio 1] without telling her who it was. She loved it and she did actually play it as one of the hottest tracks of the week. Greg James’s producers said it was brilliant. They absolutely adored it. Matt Edmondson and Mollie King’s team loved it. They thought it was great. But it got blocked at playlist conversations. It was like, Come on!

That was really disappointing because, pre-release, we were getting incredible feedback from producers, but we just couldn’t get it through the playlisting. We’d always planned for it not to go on radio, but if it got on radio that’d be just a brilliant bonus. So it didn’t harm our campaign strategy at all.

He’s too pop for indie stations and he’s too indie for the BBC [Radio 1]. It’s frustrating, but he’s making the music he wants to make and the fans love it. So what do you do?

‘Silver Tongues’ came out just before the album dropped, which was the official second single. That bridged the gap between those two singles. It was much more guitar based. It was up-tempo but it wasn’t too indie.

On the day that the album was released, fans bombarded Greg’s show on the 10 Minute Takeover [on the Radio 1 breakfast show]. And he played it! It was lovely but you could tell it was done like, “OK, I’ve done it now. Go away.” Which is just so sad because his demographic is right in that lane. It’s 18-25.

4 Targeting a male audience

‘Out Of My System’ was released as a DSP track, and that was really to show a different side of what was going to be on the album. It was the hardest one, the rockiest one, the speediest one, it was all about the band. It is one of the best streaming tracks on the album; it has really taken hold.

That was really just to get the male audience because we knew from the analytics we had prior to release that, although his demographics on social media are largely female, wider research that we did with our media teams said that he has a male fanbase. They’re just consumers. If they were to hear him on the radio, they wouldn’t turn it off – that kind of thing – but they’re not necessarily following him on social media. We knew that there was an opportunity there to reach another audience.

5 Building his songwriting profile

We just gave him creative freedom. Louis is really smart. He was the most proficient songwriter within One Direction. He has more songwriting credits than any of the other four members. We know that he’s a talented songwriter so it was just putting him together with people who can give him the confidence, like this album did, to move him out of his comfort zone.

There are some tracks on there that he will say were inspired by people like DMA’s and their album The Glow. ‘All This Time’ and ‘She Is Beauty We Are World Class’ have that slightly more experimental sound to them, which I think took a few people by surprise. He has really incredible writers like David Sneddon, Robert Harvey, George Tizzard and Rick Parkhouse. He has said multiple times in interviews that they gave him the confidence to have fun with it.

I don’t think he expected to get the amount of tracks that he did. It was a big album with 16 tracks. Then we put another three tracks on a digital deluxe edition in week one which shifted another 15,000 units globally.

6 Targeting the press

One of the big wins we had on this campaign was the NME coming on board. They were not interested last time. There was no music press. So one of our key targets on this campaign was to get music press.

We really wanted to get a Rolling Stone cover but the one we wanted to go for Harry was on. So we shifted and we retargeted the NME. We took them to Louis’ Away From Home festival in Malaga [in summer 2022]. He sold it out – 15,000 tickets in 24 hours.

NME did various interviews with Louis for their website and for their socials. They spoke to the bands that were on. It was a real seal of approval. And from that point onwards, we had nothing but great press from NME.

They supported everything – all the singles and we got a four-star review of the album. It was not like we bought it, but it was because we put them in the right place to really see him.

7 Boosting the digital strategy

There were two real strategic decisions that we made at the beginning that affected the outcome: one was the physical product strategy; and the other was the digital marketing strategy. If you don’t have traditional promo, and you’ve got an ardent global fanbase, digital is the most important way of getting your marketing across.

When we first started working with management, they said to us that there were some things that were non-negotiable. Everything should be fair, so we shouldn’t feel like we’re only offering things to fans of a certain demographic or to fans in a certain territory. It’s global. It’s got to be accessible. It’s got to be affordable. And it’s got to be innovative.

They are so good at doing things that break records and break the internet.

They did their livestream in 2020 and Louis sold over 200,000 tickets. It was the most-streamed livestream of a male solo artist during lockdown.

They had quite high expectations of the digital campaign going forward.

We spent quite a long time, about three months, prior to launching trying to figure out how we were going to break the internet.

With #LT369, we trended within about five minutes worldwide of that hashtag going out. When you tweeted the hashtag, it took you to a mini site where a Twitter map was starting to flag where people’s locations were. Over the course of the teaser week, the flags started to fall away but would leave ‘BTM’ which stood for ‘Bigger Than Me’, so we were teasing the single name.

We did a playlist builder and it was generated on socials as a cassette mixtape. You could share it and design your own cover on it. These were just things that really got the fans talking and engaged.

8 QR code and interactive community map at his Away From Home festival

The interactive map was linked to a QR code. We put QR codes around the festival site with absolutely no explanation as to what they were. But the fans notice everything.

We put the track titles from the album in pictures. They were really, really hidden. It took the fans two days [to work it out], but they observe everything.

Everyone started using the QR code. It took them to a website. We hadn’t announced at that point that the album was going to drop or that it was coming. It was a real mystery but that started the chatter going and we started getting trending hashtags for the album.

9 Twitter as his main platform and setting him up on TikTok

Twitter is his biggest platform [with 35.7 million followers]. What’s really interesting about that is that it’s super conversational, and you can see what they’re doing – as opposed to other platforms like Instagram and Facebook. He’s probably one of the only artists that still uses it as their primary platform.

He is really active on Twitter. He will go through bouts where he doesn’t post but then he’ll go on a reply rampage. He just replies randomly to people and does 40 in an hour. The fans go absolutely wild. Twitter was our key platform for launching initiatives and activations

There is a HQ account on TikTok and it crashed part of TikTok when it launched. Management love knowing that they crash things. We “crashed” our D2C site within minutes. There was a queue of 200,000 people in the D2C store at one point within the first hour of launching.

We didn’t technically crash the D2C store but, because of the size of the queue, it shut the storefront down which is what it does, and then forms a queue so that it doesn’t crash. We went on there and could see there were 200,000 people queuing.

10 Chart battle with Bruce Springsteen and the power of in-stores

I don’t think he ever thought he wasn’t getting a number 1 album. We beat Bruce Springsteen, we did it in Q4 and we doubled the numbers that Sony did week one last time [on Walls].

When we were in week one, and we were battling out with Bruce Springsteen, we said that there were an easy 3,000 units there if we put on four Banquet Records shows [at Pryzm in West London] and bundle the album with the tickets.

Every time they put a show on sale, you could see the numbers on the webpage. There were 200,000 people on there, even people who were not in the UK. They were ridiculous numbers.

It was more than Banquet has ever done. We sold out three shows in under a minute.

That was on release week. We had a really solid release week strategy so we knew that we had three shows in the pocket with Banquet.

We had two tracks that had not been released at that point, that weren’t on the album, that weren’t on the deluxe and that hadn’t been released as singles. We created a £4.99 digital album that had another two brand new tracks on it. You could only buy it as an album product and it was a D2C download.

We sold 15,000 of those globally in week one. We sold 6,000 in the UK. We did 3,000 extra records with Banquet in week one via the shows. We did an additional 3,000 with signed product that we put on sale in week one, because there were no other signed products in the market.

The digital super deluxe did 6,000 units. We ran multiple competitions. We gave away a signed guitar with HMV. We did a golden ticket to the tour with Crash Records.

We did a two-day pop up in Camden [North London] and Amazon contributed with signage. We did a one-day one in New York as well. We sold pop-up exclusive merch and we re-sleeved splatter vinyl with a London pop-up sleeve. We did around 2,000 of those. We did the same with the CDs and re-sleeved some CDs with the London pop-up. They were unique and fans could not get it again so they flew out the door. We had 3,000 people show up for it. That was full capacity.

We premiered the video for ‘Silver Tongues’, the second single, at the pop-up. That was the weekend of release but the single, which came out earlier that week, the video dropped on the Saturday.

11 Stationhead and Tim’s Twitter Listening Party

Stationhead is an interesting concept and we’ve done it a few times now. It’s linked to streaming, so every time you play a track within the show, it’s technically streamed by the amount of people that are listening to the show. Louis did one of those and, in terms of Stationhead’s history, it was pretty successful.

We got an email from Tim Burgess’s team saying they wanted to do a Tim’s Twitter Listening Party with Louis. They had such a good rapport and the fans were asking for it.

Beyond the chart units from the streams, it is the noise that it creates online that is more important to us.

It was one of their biggest re-listening streams, which is amazing when you think about the demographic that they have.

12 Fan-made Spotify Canvases

Across socials, we asked people to rework the ‘Bigger Than Me’ artwork. As a way of getting people to go and stream the track, we would change the Canvas semi-regularly so there was a reason for people to go and play it to see if their Canvas was one of the ones that had been selected.

The only downside is Canvases are only seven-seconds long. So if you go and you watch for seven seconds, it’s not your artwork and you come off, it can affect your average listening rate.

We were mindful of that. Our strategy was to do that post-pitching for any real major lists so that they weren’t looking at the data.

He has got really good listening data. It’s around 15 plays per listener which is way over the average. The save rate to libraries is huge and shows that he has really got a good lean-in listenership.

13 Documentary and the next steps

He’s going back on tour. He is back on another world tour from April starting in Asia and then he goes to North America. Then he comes back to Europe, culminating in an O2 show in London this time around in November. He previously did Wembley Arena.

The documentary [All Of Those Voices] premiered on 16th March and then went to worldwide cinemas on 22nd March for a week.

Charlie Lightening made it and went on tour with Louis. He had previously made the Liam Gallagher documentary [As It Was]. Historically he’s done most of Louis’ music videos as well. It was only this time around that we wanted to branch out and see if we could do something a little bit different.

It goes from the band through to his personal life and where he is now. There is a massive focus on the tour. It will blow people away to see what the Louis franchise looks like. This kid has an amazing franchise and most people just don’t have any clue about it.

The recordings business is such a small part of what he does. Obviously it helps to have records out to sell merch and to go on tour. That’s where he really excels.

I’ve never worked on a project where the fans are like they are. You get to see your visions immediately. You get to see the reactions immediately. You get to see the activation work immediately. That is such a buzz.

On most other projects, you launch something and then you have to market it and push it. This was more about pre-strategy, because you know that when you launch something, if you get it right, it’s going to work and you’ll get to see that reaction immediately. That was so much fun. Campaigns like that are rare.

#BMG #FITF promo #or more accurately. the lack of it

60 notes · View notes

nurjahan774 · 1 year

Text

Digital Marketing Strategy

Set Clear Goals and Objectives: The first step in creating a digital marketing strategy is to define clear goals and objectives. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART). Examples include increasing website traffic, generating leads, improving brand awareness, or driving online sales.

2. Understand Your Target Audience: To effectively reach and engage your target audience, it's important to understand their demographics, interests, behaviors, and pain points. Conduct market research, analyze customer data, and create buyer personas to gain insightful information about your target audience. This will help you tailor your digital marketing efforts to resonate with them.

3. Choose the Right Digital Channels: Identify the digital channels that are most relevant to your target audience and align with your marketing goals. Common digital channels include websites, search engines, social media platforms, email marketing, content marketing, mobile apps, and online advertising. Each channel has unique characteristics and advantages, so choose the ones that best suit your business and audience.

4. Develop Content Strategy: Content is at the heart of digital marketing. Create a content strategy that focuses on delivering value to your target audience. Plan and produce high-quality content that aligns with their interests, needs, and preferences. This can include blog articles, videos, infographics, eBooks, webinars, and social media posts. Consistency and relevance are key to establishing thought leadership and building trust with your audience.

5. Optimize for Search Engines: Implement search engine optimization (SEO) strategies to improve your website's visibility in search engine results. Conduct keyword research to identify relevant search terms and optimize your website's on-page elements, such as meta tags, headings, and content. Create high-quality backlinks from reputable websites to boost your website's authority.

6. Leverage Social Media: Utilize social media platforms to connect with your audience, build brand awareness, and foster engagement. Identify the platforms where your target audience is most active and create compelling content tailored to each platform. Engage in conversations, respond to comments, and encourage user-generated content to cultivate a sense of community and brand loyalty.

7. Implement Email Marketing: Email marketing remains an effective way to nurture leads and engage with existing customers. Develop an email marketing strategy that includes personalized and segmented email campaigns. Provide valuable content, offers, and promotions to your subscribers, and automate email sequences to streamline your communication.

8. Monitor, Measure, and Adjust: Regularly monitor the performance of your digital marketing efforts using analytics tools. Track key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. Use the insights gained to identify areas for improvement and make data-driven adjustments to optimize your strategy.

9. Stay Updated and Evolve: The digital marketing landscape is constantly evolving. Stay updated with the latest trends, technologies, and industry best practices. Experiment with new channels and tactics to reach your audience. Continuously adapt your strategy based on market changes and feedback from your audience.

10. Evaluate and Refine: Regularly evaluate the effectiveness of your digital marketing strategy against your goals. Identify successes, challenges, and areas of improvement. Refine your strategy based on the insights gained to ensure continuous growth and success.

11. In summary, a well-rounded digital marketing strategy involves setting clear goals, understanding your audience, choosing the right channels, creating valuable content, optimizing for search engines, leveraging social media and email marketing, monitoring and measuring performance, staying updated, and evaluating and refining your approach. By following these steps, businesses can effectively harness the power of digital marketing to achieve their objectives and drive sustainable growth.

#marketing #digitalmarketing #social media

19 notes · View notes

gonzalez756 · 21 days

Text

Starting an e-commerce business can be an exciting venture with immense potential. However, with the opportunities come challenges and uncertainties. Before diving into the world of online retail, it’s crucial to plan carefully and set a solid foundation. Here are some essential tips to consider before launching your e-commerce business:

1. Conduct Market Research

Understanding the market is fundamental to any successful business. Start by identifying your target audience and analyzing competitors. Research trends, customer preferences, and potential gaps in the market. Tools like Google Trends, social media analytics, and industry reports can provide valuable insights. This research will help you tailor your products or services to meet market demands and differentiate yourself from competitors.

2. Define Your Business Model

E-commerce offers various business models, such as B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), and subscription-based models. Determine which model aligns with your goals and resources. Each model has its own set of challenges and requirements, so choose one that best fits your product or service and target market.

3. Create a Solid Business Plan

A comprehensive business plan serves as a roadmap for your e-commerce venture. Outline your business goals, strategies, target audience, marketing plan, financial projections, and operational plan. This document will not only guide your efforts but also help secure funding if needed. A clear plan can keep you focused and organized as you navigate the complexities of launching and running an e-commerce business.

4. Choose the Right E-Commerce Platform

Selecting the right e-commerce platform is crucial for the success of your online store. Popular platforms like Shopify, WooCommerce, Magento, and BigCommerce each offer unique features and capabilities. Consider factors such as ease of use, scalability, customization options, payment gateways, and integration with other tools. The platform should align with your business needs and provide a user-friendly experience for both you and your customers.

5. Develop a User-Friendly Website

Your website is the face of your e-commerce business. Ensure it’s designed to be user-friendly, visually appealing, and optimized for mobile devices. A clean, intuitive layout with easy navigation will enhance the shopping experience and reduce cart abandonment rates. Focus on high-quality images, detailed product descriptions, and a seamless checkout process. Additionally, implement search engine optimization (SEO) strategies to improve your site’s visibility in search engines.

6. Implement Secure Payment Processing

Security is a top priority in e-commerce. Customers need to trust that their payment information is safe. Choose a reputable payment gateway and ensure your website uses SSL certificates to encrypt data. Additionally, offer multiple payment options, including credit/debit cards, digital wallets, and other payment methods that are popular with your target audience.

7. Plan Your Logistics and Supply Chain

Efficient logistics and supply chain management are vital for e-commerce success. Develop a strategy for inventory management, warehousing, and shipping. Decide whether you’ll handle fulfillment in-house or partner with third-party logistics providers. Consider shipping options, delivery times, and costs. A smooth and reliable fulfillment process can significantly impact customer satisfaction and repeat business.

8. Craft a Marketing Strategy

Effective marketing is essential to drive traffic and sales to your e-commerce store. Develop a multi-channel marketing strategy that includes social media, email marketing, content marketing, and paid advertising. Create engaging content, run promotions, and leverage social media platforms to build brand awareness and attract customers. Monitor and analyze the performance of your marketing efforts to refine your strategies over time.

9. Focus on Customer Service

Exceptional customer service can set your e-commerce business apart from competitors. Provide multiple channels for customer support, such as live chat, email, and phone. Ensure timely responses to inquiries and resolve issues promptly. Building strong customer relationships and encouraging feedback can enhance customer loyalty and drive positive reviews.

10. Monitor and Adapt

The e-commerce landscape is constantly evolving. Regularly review your business performance, track key metrics, and gather customer feedback. Stay informed about industry trends and technological advancements. Be prepared to adapt your strategies and operations based on insights and changes in the market.

4 notes · View notes

akashgh522 · 10 months

Text

Unleashing the Power of Facebook Marketing: Rapid Brand Growth in a Short Time

In the dynamic world of digital marketing, leveraging the potential of social media platforms is paramount for achieving rapid brand growth. Among the myriad options available, Facebook stands out as a powerhouse for marketers.

With its vast user base and robust advertising tools, Facebook provides an unparalleled opportunity to connect with a massive audience and propel your brand to new heights in a short time. Here's a comprehensive guide on the best use of Facebook marketing to achieve rapid brand success:

1. Define Your Objectives:

Clearly outline your marketing objectives, whether it's increasing brand awareness, driving website traffic, or boosting sales.

Having well-defined goals will guide your Facebook marketing strategy and help measure success.

2. Create a Compelling Page:

Craft an engaging and professional Facebook Page that reflects your brand identity. Use high-quality visuals, a captivating cover photo, and a concise yet informative bio. Regularly update your page with relevant content to keep your audience engaged.

3. Leverage Facebook Ads:

Facebook's advertising platform is a game-changer. Invest in well-targeted ads to reach your specific audience.

Utilize Facebook's powerful targeting options, including demographics, interests, and behaviors, to ensure your ads are seen by the right people.

4. Engaging Content Strategy:

Develop a content strategy that resonates with your target audience. Create a mix of visually appealing images, engaging videos, and informative posts. Consistency is key – post regularly to maintain a strong online presence.

5. Harness the Power of Video:

Video content is highly engaging on Facebook. Create compelling videos that showcase your products or services.

Share behind-the-scenes glimpses of your brand, and tell stories that connect with your audience emotionally.

6. Run Contests and Giveaways:

Encourage user participation through contests and giveaways. This not only increases engagement but also expands your brand's reach as participants share your content with their networks.

7. Utilize Facebook Groups:

Join or create Facebook Groups relevant to your industry. Engage with group members by providing valuable insights, answering questions, and subtly promoting your brand. Be genuine and build relationships within the community.

8. Responsive Customer Service:

Use Facebook Messenger to offer prompt and personalized customer service. Respond to messages quickly, address customer inquiries, and resolve issues. A positive interaction can turn a customer into a brand advocate.

9. Track and Analyze Performance:

Regularly monitor the performance of your Facebook marketing efforts. Utilize Facebook Insights to track metrics such as reach, engagement, and conversions. Adjust your strategy based on the data to optimize results.

10. Collaborate with Influencers:

Partnering with influencers can significantly amplify your brand's reach. Identify influencers relevant to your niche and collaborate on sponsored content or product reviews to tap into their audience.

In conclusion, Facebook marketing is a potent tool for achieving rapid brand growth. By strategically implementing these tips, you can create a robust presence, engage with your target audience, and drive tangible results in a short period. Embrace the versatility of Facebook's marketing tools, stay agile in your approach, and watch your brand soar to new heights in the digital landscape.

#digital marketing course #online marketing #digitalmarketing #digital marketing #seo #learn digital marketing #marketing agency #digital marketing service #seo expert #seo marketing #facebook marketing #facebook ads #facebook advertising #facebook ad agency services #facebook post #whatsapp #influencers #social media

12 notes · View notes

nishakrishnan1996 · 6 months

Text

Driving Business Forward: Harnessing the Potential of Digital Marketing Services

In today's rapidly evolving digital landscape, businesses are continually seeking innovative strategies to enhance their online presence and connect with their target audience effectively. Among these strategies, digital marketing services stand out as indispensable tools for businesses looking to thrive in the digital realm. Let's delve into the myriad benefits that digital marketing services offer and how they can propel businesses towards greater success.

1. Amplified Online Visibility

Digital marketing services play a pivotal role in elevating a business's online visibility across various digital platforms. From search engines to social media networks and websites, these services strategically promote brands, extending their reach and bolstering brand recognition among their target audience.

2. Precision Targeting

One of the primary advantages of digital marketing services lies in their ability to precisely target specific demographics, interests, and behaviors. This targeted approach ensures that marketing efforts reach the most relevant audience segments, resulting in higher engagement rates and increased conversion opportunities.

3. Cost-Effectiveness

Unlike traditional marketing methods such as print ads or television commercials, digital marketing services offer a more cost-effective alternative. By investing in strategies that deliver measurable results and a higher return on investment (ROI), businesses can optimize their marketing budget and allocate resources more efficiently.

4. Measurable Results

Digital marketing services provide businesses with the ability to track and analyze the performance of their campaigns in real-time. Comprehensive analytics tools offer valuable insights into key metrics such as website traffic, click-through rates, and conversion rates, empowering businesses to make data-driven decisions and refine their strategies accordingly.

5. Enhanced Customer Engagement

Through various digital channels such as social media interactions, email marketing, and targeted content, businesses can engage with their audience on a more personal level. This fosters stronger relationships with customers, leading to increased brand loyalty and advocacy.

6. Global Reach

Digital marketing services enable businesses to transcend geographical boundaries and expand their reach beyond local markets. By leveraging digital channels, businesses can tap into new markets and connect with potential customers worldwide, irrespective of their location.

7. Improved Customer Experience

Personalization is key in digital marketing, allowing businesses to deliver tailored content based on customer preferences and interests. By providing valuable information and addressing customer needs, businesses can enhance the overall customer experience, fostering trust and credibility.

8. Adaptability and Flexibility

In the dynamic digital landscape, businesses must adapt quickly to changes and trends. Digital marketing services offer flexibility and scalability, allowing businesses to adjust their strategies in response to market dynamics and consumer behavior.

9. Competitive Advantage

By embracing digital marketing strategies, businesses can gain a competitive edge over competitors still reliant on traditional methods. Staying ahead of the curve and leveraging innovative digital tactics can position businesses as industry leaders and innovators.

In summary, digital marketing services offer a multitude of benefits for businesses, from heightened brand visibility and precision targeting to cost-effectiveness and measurable results. By harnessing the power of digital marketing, businesses can effectively engage with their target audience, drive customer engagement, and achieve their marketing objectives in today's digital age.

#tech #training #digital marketing #digital marketing company #digital marketing course #online marketing #search engine optimization #email marketing #seo #seo services

6 notes · View notes

louisupdates · 1 year

Text

BEHIND THE CAMPAIGN: LOUIS TOMLINSON

MUSICALLY | 19 APRIL 2023

Lisa Wilkinson, director of UK marketing (new recordings) at BMG, explains how they looked to reposition him in the market, what learnings were coming from his live success as well as his own festival, and more.

[The article will be broken into sections, linked below.]

1. Coming to BMG for his second solo album

2. The centrality of merchandise

3. The radio conundrum

4. Targeting a male audience

5. Building his songwriting profile

6. Targeting the press

7. Boosting the digital strategy

8. QR code and interactive community map at his Away From Home festival

9. Twitter as his main platform and setting him up on TikTok

10. Chart battle with Bruce Springsteen and the power of in-stores

11. Stationhead and Tim’s Twitter Listening Party

12. Fan-made Spotify Canvases

13. Documentary and the next steps

☆彡

1. COMING TO BMG FOR HIS SECOND SOLO ALBUM

This is his first album with BMG. His debut album, Walls in 2020, was with Syco Music [via Sony]. That was off the back of X Factor with Simon Cowell.

You can see from his live business and his merchandise business – and every other thing that Louis does – that there is an incredible fanbase there for him.

When they [Syco] released Walls, they achieved 14,000 units in week one and got to number 4 in Q1 in January 2020. We thought that just didn’t feel reflective of what was happening [around him].

We went and saw him at various venues on his world tour. We went to New York and saw those two shows and we went to Italy and watched his Milan stadium show in front of 30,000 people.

You’re looking and you’re thinking, “Those numbers don’t make any sense. How on Earth did you fumble that?” We were confident that we could do better than that.

He had a signing dinner in October 2021 and then his world tour started in February 2000, which was the delayed tour [due to the pandemic]. It went all the way through to September, pretty much nonstop.

They sold half a million tickets that year. All the while he’s on tour, he’s still making the album.

He wanted to make an album for live. It was a totally different experience for him. Covid hit just a few months after Walls dropped so the tour was out of the question.

Considering this is someone who hasn’t had real radio support or is seen in celebrity magazines or on social posts, this is a huge phenomenon.

That continued into the tour.

#louis tomlinson #lisa wilkinson #louis press #bmg marketing #19.4.23 #musically #louis masterpost

35 notes · View notes

digitalnishantgarg · 2 months

Text

Mastering Social Media Marketing: The Cardinal Rules for Optimal Result

In the digital age, Social Media Marketing has emerged as a pivotal strategy for businesses aiming to expand their reach, engage with their audience, and boost their brand visibility. For any business, especially those aspiring to be recognized as The Best Digital Marketing Agency In Delhi, mastering the art of social media marketing is essential. Here are the cardinal rules that can help you achieve optimal results in your social media campaigns.

1. Define Your Goals and Objectives

The foundation of a successful social media marketing strategy is a clear understanding of your goals and objectives. Are you looking to increase brand awareness, drive website traffic, generate leads, or boost sales? Defining your goals will help you craft tailored content and measure your success accurately.

2. Know Your Audience

Understanding your target audience is crucial for creating relevant and engaging content. Conduct thorough market research to identify your audience's demographics, interests, and online behavior. Utilize social media analytics tools to gain insights into what content resonates with your audience and adjust your strategy accordingly.

3. Choose the Right Platforms

Not all social media platforms are created equal. Each platform has its unique user base and content style. Identify the platforms where your target audience is most active and focus your efforts there. For instance, LinkedIn is ideal for B2B marketing, while Instagram and TikTok are great for visual and short-form content.

4. Create High-Quality Content

Content is king in social media marketing. Invest in creating high-quality, visually appealing, and engaging content that provides value to your audience. This includes a mix of images, videos, infographics, and written posts. Consistency in posting is key to maintaining audience engagement.

5. Engage with Your Audience

Social media is a two-way street. Engage with your audience by responding to comments, messages, and mentions. Encourage user-generated content and run interactive campaigns such as polls, contests, and Q&A sessions. Building a community around your brand fosters loyalty and trust.

6. Leverage Influencer Marketing

Influencer marketing can significantly amplify your reach and credibility. Collaborate with influencers who align with your brand values and have a strong following in your niche. Influencers can help you tap into new audiences and boost your brand’s visibility.

7. Utilize Paid Advertising

While organic reach is essential, paid advertising can provide a significant boost to your social media efforts. Platforms like Facebook, Instagram, and LinkedIn offer advanced targeting options to reach specific audiences. Invest in social media ads to drive traffic, generate leads, and increase conversions.

8. Monitor and Analyze Performance

Regularly monitor your social media performance using analytics tools. Track key metrics such as engagement rate, reach, impressions, click-through rate, and conversion rate. Analyzing these metrics will help you understand what’s working and what needs improvement. Adjust your strategy based on data-driven insights.

9. Stay Updated with Trends

Social media is constantly evolving with new trends, features, and algorithms. Stay updated with the latest trends and adapt your strategy accordingly. Experiment with new content formats, such as Instagram Reels or Twitter Spaces, to keep your audience engaged and maintain a competitive edge.

10. Collaborate with Experts

If managing social media marketing feels overwhelming, consider collaborating with experts. Partnering with the best digital marketing agency in Delhi can provide you with the expertise, resources, and strategic guidance needed to achieve optimal results in your social media campaigns.

Visit here for More read

https://digitalstrategystar.com/title-mastering-social-media-marketing-the-cardinal-rules-for-optimal-results/

Conclusion

Mastering social media marketing is an ongoing process that requires a strategic approach, continuous learning, and adaptation. By following these cardinal rules, businesses can optimize their social media efforts, engage with their audience effectively, and achieve their marketing goals. Whether you are a small business or the best digital marketing agency in Delhi, these principles will help you harness the power of social media to drive success.

#the best digital marketing agencyin delhi #social media marketing #seo expert #seo #digital marketing #search engine optimization #marketing strategy

4 notes · View notes

srmod · 4 months

Text

Getting stupidly RICH by going NUCLEAR in Cities Skylines 2!

#stupidly #RICH #NUCLEAR #Cities #Skylines 0.16 hello fellow engineers and welcome back 0.16 to my big city uh it's it's Utopia and 0.16 if you've been watching this series you 0.16 know that last time I built a load of 0.16 geothermal power plants I connected them 0.16 to a massive grid to export all that 0.16 electricity out of the map and now we 0.16 are making some stons I've…

View On WordPress

#$0 marketing #$7 affiliate marketing course #0 dollar marketing #0 investment affiliate marketing #0 investment digital marketing #0 to 1000 affiliate marketing #0 to 10000 affiliate marketing #0nline marketing #1 page marketing plan #1 page marketing plan audiobook #10 log marketing #10 minute school affiliate marketing #10 minute school digital marketing #10 minute school email marketing #12th commerce it digital marketing #12th commerce ocm chapter 8 importance of marketing #12th ocm marketing #15 psychological marketing triggers #2024 affiliate marketing #2024 digital marketing strategy #2024 digital marketing trends #2024 marketing #2024 marketing trends #2024 social media marketing #22 immutable laws of marketing #22 immutable laws of marketing audiobook #2nd puc business studies marketing chapter #2nd sem marketing management #3 cʼs of marketing #3.0 remote marketing agency

0 notes

webpinosoftwares · 8 days

Text

Top Organic Social Media Marketing Strategies to Boost Your Audience Without Paid Ads

In today’s competitive digital landscape, growing a social media audience without paid ads is a key goal for many businesses. Organic growth fosters authentic connections, boosts long-term engagement, and builds trust. Below are some essential social media marketing tips to grow your audience organically:

1. Create Share-Worthy Content

To attract attention and encourage sharing, your content must stand out. Highly visual and emotionally engaging content is more likely to be shared, expanding your organic reach.

How to create share-worthy content:

Use eye-catching visuals like infographics, videos, and memes.

Evoke emotions — funny, inspiring, or thought-provoking content performs better.

Offer value by educating or entertaining your audience.

2. Leverage User-Generated Content (UGC)

User-generated content is a powerful way to expand your audience authentically. Encouraging customers to share their experiences builds trust and extends your reach.

How to leverage UGC:

Run contests or giveaways encouraging followers to tag your brand.

Share or repost customer reviews, photos, or testimonials.

3. Optimize Your Profile for Conversions

Your social media marketing strategy should start with optimizing your profile. A well-crafted profile can convert casual visitors into followers.

Profile optimization tips:

Write a clear, keyword-optimized bio.

Include a call-to-action (CTA) and website link.

Use branded visuals for your profile picture and cover photo.

Read More: Social Media Profile Optimization Tips — Learn how to craft a high-converting social media bio.

4. Post Consistently

Consistency is essential for keeping your audience engaged. Platforms reward active accounts with more visibility, so regular posting helps grow your audience.

Steps to maintain consistency:

Use a content calendar to schedule posts.

Experiment with posting times to discover when your audience is most active.

Mix up content types with images, videos, and stories.

5. Engage Directly with Your Audience

Engagement is a cornerstone of effective social media marketing. Directly interacting with followers strengthens relationships and encourages further interaction, boosting visibility.

Ways to increase engagement:

Respond to comments, mentions, and DMs quickly.

Ask questions or start conversations in your posts.

Host polls, surveys, or live Q&A sessions.

You’ll Love: Top Engagement Strategies for Social Media — Proven tactics to increase follower interaction.

6. Use Hashtags Wisely

Hashtags help improve the discoverability of your content. However, the key is using them strategically rather than overloading your posts.

Best practices for hashtags:

Use tools to find relevant, trending hashtags.

Create a branded hashtag for followers to use.

Combine broad and niche hashtags to reach different audience segments.

7. Collaborate with Micro-Influencers

Micro-influencers, with their smaller but highly engaged audiences, are an excellent way to grow organically. Collaborations with them help you tap into their dedicated followers.

How to collaborate with micro-influencers:

Partner for giveaways or joint promotions.

Invite them for a social media takeover.

Co-create content that appeals to both audiences.

8. Cross-Promote on Different Platforms

Don’t limit yourself to one platform. Cross-promotion helps you expand your audience by sharing content across multiple social channels.

Cross-promotion strategies:

Share content on Instagram, Facebook, Twitter, and LinkedIn with tailored messages.

Promote your social channels in blog posts, emails, and YouTube videos.

9. Foster a Community Around Your Brand

Building a community is vital for audience retention. By creating a sense of belonging, you inspire loyalty and encourage followers to spread the word about your brand.

Tips for building a community:

Create private groups on Facebook or LinkedIn.

Host live events, webinars, or virtual meetups.

Be authentic and responsive to your followers.

10. Measure and Adjust Your Strategy

Tracking your performance is essential to improving your social media marketing tips. Use analytics to monitor key metrics and adjust your strategy based on data.

Metrics to track:

Engagement rate (likes, comments, shares).

Follower growth over time.

Content performance to see which formats work best.

By using these social media marketing tips, you can grow your audience without relying on paid ads, while building a strong, loyal community around your brand. @webpinosoftwares

#social media marketing #social media growth #tips for social media marketing #smm #marketing tips #online branding tips #digital marketing #digital marketing services

4 notes · View notes

sofiaalice · 10 days

Text

Can I Start a Soap Packaging Business from Home in Canada?

Starting a soap packaging business from home in Canada is not only feasible but also a potentially lucrative venture. With the rise in the popularity of artisanal and small-batch soaps, the demand for unique, high-quality packaging is growing. If you're considering diving into this industry, here's a comprehensive guide to help you navigate the process.

1. Understanding the Market

Before launching your soap packaging business, it's crucial to research the market. Identify the types of soap products you want to cater to—whether it's handmade artisanal soaps, organic soaps, or luxury bath products. Understand the packaging needs of these different types of soaps and the preferences of your target customers. This will help you tailor your offerings and stand out in a competitive market.

2. Legal and Regulatory Requirements

Starting a home-based business in Canada requires adherence to several legal and regulatory standards. Here are some key steps:

Business Registration: Register your business name with your provincial or territorial government. You may also need to register for a GST/HST number if your revenue exceeds the threshold for small suppliers.

Home-Based Business Regulations: Check local zoning laws and homeowners' association rules to ensure you can legally operate a business from your home.

Health and Safety Compliance: Ensure that your packaging materials comply with Canadian regulations for health and safety. For instance, if you plan to use materials that come into direct contact with soap, ensure they are safe and non-toxic.

3. Setting Up Your Home Workspace

Creating an efficient workspace is crucial for a successful packaging business. Designate a specific area in your home for packaging activities. This space should be clean, organized, and suitable for the tasks you'll perform, such as cutting, folding, and assembling packaging materials.

Invest in essential tools and equipment like cutting machines, label printers, and sealing devices. Ensure your workspace adheres to health and safety standards to prevent contamination and ensure product quality.

4. Sourcing Packaging Materials

The quality of your packaging materials is critical. Source high-quality, eco-friendly materials to appeal to environmentally-conscious customers. Consider various options like biodegradable wrappers, recyclable boxes, and attractive labels. Establish relationships with reliable suppliers to ensure you get the best materials at competitive prices.

5. Developing Your Brand

Branding is key to differentiating your packaging business from competitors. Develop a unique brand identity that reflects the quality and style of your packaging. Create a memorable logo, design eye-catching packaging, and build a cohesive brand image that resonates with your target market.

6. Marketing and Sales

Effective marketing strategies are essential for attracting clients to your packaging business. Leverage digital marketing platforms such as social media, email campaigns, and a professional website to showcase your packaging designs. Participate in local trade shows, craft fairs, and networking events to connect with potential clients in the soap industry.

Offer samples to soap manufacturers and retailers to demonstrate the quality and appeal of your packaging. Building strong relationships with your clients can lead to repeat business and referrals.

7. Financial Management

Proper financial management is crucial for the sustainability of your business. Keep track of all expenses, including materials, equipment, and marketing costs. Set competitive prices for your packaging solutions while ensuring they cover costs and provide a profit margin. Consider using accounting software or hiring a financial advisor to manage your finances effectively.

8. Scaling Your Business

As your business grows, you may consider scaling up operations. This could involve expanding your product line, investing in advanced packaging machinery, or hiring additional staff. Continuously assess market trends and customer feedback to adapt and improve your offerings.

Conclusion

Starting a soap packaging business from home in Canada is a viable and rewarding opportunity for entrepreneurs with a passion for design and a keen eye for detail. By understanding the market, adhering to regulations, and focusing on quality and branding, you can build a successful business that meets the needs of soap makers and appeals to consumers. With careful planning and strategic execution, your home-based packaging business can thrive in the dynamic Canadian market.

#soapghost #soap x reader #soap cod #soapbox

2 notes · View notes