#Apple Vision Pro sale

[shamnadt]

Apple Vision Pro explained: Why this mixed reality headset is ideal for virtual tours

The Apple Vision Pro is a spatial computer that allows users to experience apps and features in an augmented reality (AR) and virtual reality (VR) environment. The headset is built not for just consumers, but for developers who can use its many features to design and build AR/VR applications and products. However, there is another use case where it can come in extremely handy – virtual tours.…

[megadevices]

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[viejospellejos]

Así han recibido a la primera persona que sale de la Apple Store con las Apple Vision Pro:

[nickgerlich]

In Your Cart

Now that consumers have returned to shopping in stores much like they did before COVID, retailers are ramping up efforts to figure out how to blur the lines between online shopping and that done in the physical world. It involves ever more use of our smartphones as savvy shops leverage technology as well as content that can be directed individually as well as to all.

You just thought you could put your phone away in pocket or purse.

Now before I continue, I must say that I am not doing any more shopping in-store after COVID than I was before. I am a huge fan of online shopping, and just don’t like being out among the masses. I get in, get out, and go home. But companies like Walmart are doubling down on the in-store experience, and it involves their in-house advertising arm, Walmart Connect.

A relatively new buzz word—omnichannel marketing—bridges whatever gaps there were between the digital and physical. In other words, use both methods to enhance shopping in the physical realm.

Basically, the shopping trip of the future is going to involve a lot of QR codes, from the shopping cart to shelves and displays. The goal is to increase customer interaction, and whether the content is a Walmart ad or one from one of their many vendors, it matters not. The goal is the same: Increase sales. The efforts even include in-store radio ads, pumped out through the house PA system.

You have probably already experienced some of these methods, and didn’t even realize it. An increasing number of convenience stores run ads at the gas pump, both visually and audibly. Think about it. That’s about five minutes of precious dead time that could be exploited by marketers since we have nothing else to do while refueling.

Interestingly, Walmart Connect works much like an advertising medium. Vendors buy ads to be used at either the macro or micro level, depending on the degree of specificity sought. Amazon is doing much the same in its online store. In fact, it has become a huge revenue maker for them, to the tune of nearly $40 billion in 2021.

I have noticed lately just how much phone-holding I do when getting my groceries at Walmart. Since I build my shopping list with Alexa at home, I am constantly looking at that list in the Alexa app, and then checking off items as I get them. And Alexa even offers me deals that Amazon knows about. My phone never gets a rest.

Maybe they should make shopping carts with a phone cradle. I’m afraid I’m going to drop my phone one of these days while maneuvering my cart through the maze of shoppers.

And if they were to do that, just think about how much more advertising could be done. Holding the phone is one thing, but having it within eyeball range is even better, because if we check in to a store via an app, they can now guide and direct us throughout the store, selling more stuff to us the entire way. In-store geo-fencing could be used to pin us down right in front of the pasta, for example, because the system would know where we are. And because we have logged in, ads can be aimed specifically at us.

In a twisted view of the future, now imagine shopping with a VR headset like the Apple Vision Pro we discussed a few days ago. We’d be walking around like a bunch of tech zombies in a sci-fi thriller, being served visuals and hearing voices in our head that craft an audience-of-one shopping experience.

OK, enough of that. I’m willing to hold Alexa’s hand—I mean hold my phone—while shopping, but I’m not quite ready for a totally immersive experience like that. Still, retailers increasingly see that in-store shopping will be more and more about the experience. The goal is to engage us more, better, and longer. In return, they hope, we will spend more money.

Meanwhile, I’ll just continue to shop online for everything else. I know. I could get my groceries that way too, but I still like to inspect my fruits and vegetables, and read labels. It’s hard to squeeze the lettuce or thump the melon if you’re not there.

Put all this in your cart and think about it.

Dr “Point And Click” Gerlich

Audio Blog

[framesixty00]

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[marketingprofitmedia]

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[sainteldaily]

Vision Pro will live or die on Apple’s own words: ‘spatial computer’

Apple’s Vision Pro has been available for over half a year. Despite an initial wave of excitement and viral buzz around its launch, these days Vision Pro discourse isn’t very positive. The device’s rumored sales struggles are often highlighted, as are its lack of compelling apps and content. It’s too early to call the Vision Pro a success or flop, but to mark six months, I’d like to explore what…

[novumtimes]

NatWest makes banking app available on Apples Vision Pro headset

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails NatWest is making its banking app available on Apple’s Vision Pro headset, which blends the real world with digital content in front of the wearer’s eyes. The bank said that its retail banking app is available on Apple’s new device, enabling customers to access day-to-day banking needs through spatial technology. Personal banking customers of NatWest and its sister brands, Royal Bank of Scotland and Ulster Bank, will be able to view balances, make transfers and managing direct debits through a “secure and immersive experience”. Apple’s Vision Pro headset, which is in essence a wearable computer that overlaps apps and other content on top of the real world, retails at £3,499 and is controlled by the user’s eyes, hands and voice. It’s just one insight into how the future of banking could look in the future Wendy Redshaw, NatWest Group It went on sale for the first time in the UK earlier this month, with eager fans queuing outside Apple’s flagship Regent Street store in London to get a first taste of the new technology. The Vision Pro offers more than 1,000 apps specifically made for the device. Users will be able to visualise their financial world on a large canvas, NatWest said, making use of the bank’s existing app features such as viewing credit scores, managing spending and exploring insights. NatWest said the move makes it one of the first banks globally to have its app feature on the Apple operating system, VisionOS. Intuitive gestures allow users to interact with apps by looking at them, tapping their fingers to select, flicking their wrist to scroll, or using a virtual keyboard or dictation to type. NatWest said it has made security changes to keep customers safe and secure when banking on the new device. The bank said it will use the opportunity to build on the new technology and gather insights into how spatial computing could allow customers to visualise their finances in a more immersive format. It will use insights from usage of the app on the new device to improve its product and service design for digital features. Customers will be able to access NatWest’s digital assistant, Cora, which uses generative AI for “a more intuitive, conversational customer experience”, the bank said. NatWest’s banking app reached 10 million users in 2024. Wendy Redshaw, chief digital information officer at NatWest Group, said: “It’s great to be a first-mover with such exciting new technology. “We’re very pleased to now offer our excellent retail banking app through an immersive new experience. “It will be interesting to take learnings, understanding how customers use the app in this new technology to deal with their finances, and to understand how we can create bespoke propositions to serve them even better. “It’s just one insight into how the future of banking could look in the future.” Source link via The Novum Times

[ujjinatd]

Apple Vision Pro sale a la venta en Reino Unido, Canadá y Australia El Apple Vision Pro Ya está disponib... https://ujjina.com/apple-vision-pro-sale-a-la-venta-en-reino-unido-canada-y-australia/?feed_id=691953&_unique_id=6692300d7f5ab

[news2024news]

Apple Vision Pro U.S. Sales Are All But Dead, Market Analysts Say http://dlvr.it/T9VSrB

[leprivatebanker]

Apple seeks ‘killer app’ for its $3,500 Vision Pro headset

Tech giant is struggling to attract content from developers for innovative device that goes on sale in Europe this week

[hackernewsrobot]

Apple Vision Pro U.S. Sales Are All but Dead, Market Analysts Say

https://gizmodo.com/apple-vision-pro-u-s-sales-2000469302

[ericvanderburg]

Apple's Vision Pro Won't Cross 500,000 Sales This Year, IDC Says

http://i.securitythinkingcap.com/T9T315

[sauyuenchan]

Major Study Project - Week 46

What is the forefront of Digital Media in 2024? (2)

Debates in Vision Pro

There are statistics show that Apple Vision Pro sales are tanking (Kuo, 2024). The main reason suggested is because there is no "killer app" in consumer level besides of gaming and immersive sports and entertainment. (Tim Bajarin, 2024) In order words, there is no motivations for consumers to wear a headset in their daily life.

However, as I mentioned previously, XR can be used in different aspect like medical, education or sports training etc. We shouldn't just focus on the consumer level at this point. Once the development is more mature in the above aspects, consumers will more likely to see XR products as essential.

Also, with the audiences behaviours trend nowadays, people getting more used to do interactions with contents on social media or TV series on streaming platform. It is believed that the interactive content in XR will have advantage on fufilling this audiences' need.

Last but not least, XR is a board topic including not just "VR" but a "MR" and "AR". AR is much more common nowadays, as it can just require a smoart phone to do it. Once people are used to immersive or interactive experiences in AR, it is believed that VR development is getting close to our daily life as well.

References

Kuo, M. 2024.“Apple Cuts 2024 & 2025 Vision Pro Shipment Forecasts, Unfavorable to MR Headset, Pancake, and Micro….” Medium (blog). Accessed June 23, 2024. https://medium.com/@mingchikuo/apple-cuts-2024-2025-vision-pro-shipment-forecasts-unfavorable-to-mr-headset-pancake-and-micro-38796834f930.

Bajarin, T. 2024.“The Death Of The Vision Pro Is Highly Exaggerated.” Forbes. Accessed June 23, 2024. https://www.forbes.com/sites/timbajarin/2024/05/07/the-death-of-the-vision-pro-is-highly-exaggerated/.

[govindhtech]

Apple Vision Pro 2 Replaced with Cheap Vision Headset

Apple Vision Pro 2 Rumors

Apple, the behemoth of the IT industry recognised for its high-end goods, appears to be adjusting its approach to the mixed reality (MR) space. Apple has cancelled plans for the Vision Pro 2, their next-generation, high-end VR headset, claims the information.

Apple Vision Pro 2 Release Date The Apple Vision Pro 2 is not expected to have a release date. According to reports, Apple has put a stop to development on one particular high-end headset. What is known as follows:

According to reports, Apple chose to concentrate on developing a less expensive VR headset. This change implies that the Vision Pro’s high price point might not have been appropriate given the state of the VR market at the time. By late 2025, analysts predict the less expensive Vision headgear to be released. Apple may be acknowledging that the VR market is not ready for ultra-premium devices. Let’s explore the rationale behind this choice, what to anticipate from the cheaper Vision headset that is rumoured, and the wider ramifications for Apple’s goals in the MR market.

Apple Vision Pro 2 The original Vision Pro cost a whopping $3,499 when it was debuted earlier in 2024. It had difficulties even though its powerful processor and high-resolution screens made an impression. Reviews for the immersive experience were divided; some people praised it, while others criticised it for being bulky and having little interesting material for a high price.

A closer examination of the variables that could have affected Apple’s choice is provided below:

Poor Sales According to reports, following the initial excitement, sales of the Vision Pro sharply declined. With the limited availability of content, consumers were reluctant to commit such a substantial amount in a relatively new technology.

Niche Market Currently, enthusiasts and professionals are served by the high-end VR market. VR has to get more accessible and reasonably priced before it can be widely adopted.

Put Accessibility First Apple hopes to increase the number of VR users and possibly kickstart the MR ecosystem by giving priority to a less expensive model.

A Speculative Look at the Affordably Vision Although there are little details available, the following is what we believe to be the cheaper Vision headset:

Lower Price Point A considerable price drop is probably necessary to reach a larger audience. It is more affordable for a wider group of customers, with estimates indicating a range of $1,500 to $2,500.

Streamlined Features In order to reach a lower price point, the less expensive Vision may have some features cut. This can entail a decrease in peripheral sensors or computing power. But essential features like sharp screens will probably still be present.

Lightweight Design According to reports, the first Vision Pro was heavy. For longer VR experiences, the more economical version may put greater emphasis on an ergonomic and pleasant design.

Apple’s Extended Plan in MR Although the Vision Pro 2’s shelving may appear to be a step back, Apple may have made a wise choice in the long run. Here’s the reason:

Creating a VR Ecosystem By lowering the barrier to entry for VR, Apple hopes to draw in more developers who will provide engaging apps and content. A positive feedback loop would be created as a result, encouraging more people to invest in VR.

Technology that is Future-Proof Virtual reality is a developing field. Apple can collect useful user data and feedback to improve subsequent generations by entering the market with a more reasonably priced headset.

Keeping a Competitive Edge A greater selection of VR headsets are already being offered by other tech behemoths like Meta and Sony. Apple could compete more successfully if it positioned itself in the mid-range market.

Difficulties and the Path Ahead It takes skill to create a VR experience that is both appealing and affordable. Apple will have to deal with difficulties such as:

Juggling Cost and Performance It will be important to find the ideal ratio between affordability and providing a VR experience that lives up to user expectations.

Content Gap The industry as a whole continues to face obstacles due to the dearth of excellent VR content. To solve this, Apple may need to make content production investments or form alliances with developers.

Apple Vision Pro 2 Price The Apple Vision Pro 2 will not have a set pricing because it appears that development has been halted.

Apple’s priorities now lie in developing a VR headset at a lower cost. Here is an overview of the circumstances:

The initial cost of the Vision Pro was $3,499 dollars. This expensive pricing point may have prevented many customers from making the purchase. There are rumours that the new, less expensive Vision headset would retail for between $1,500 and $2,500. In conclusion Apple’s move to a less expensive VR headset represents a business-minded strategy for the MR industry. It’s a calculated move that sets Apple up for long-term success in the VR space, even though the Vision Pro 2 may be shelved. Apple’s ability to strike a balance between cost, functionality, and a high-quality virtual reality experience will determine the fate of this much-discussed low-cost headgear. Should Apple succeed in this, it has the potential to open up VR adoption to a wider audience and establish Apple’s dominance in the emerging mixed reality space.

Read more on Govindhtech.com