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isoinkuwait · 10 months

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ISO Certification in Kuwait

Introduction

In recognition of companies looking to gain recognition globally for their dedication to quality management standards, achieving ISO certification in Kuwait is an essential first step. Numerous certifications are available from the International Standards Organization for Standardization (ISO), including ISO 14001 for governance of the environment systems and ISO 9001 for managerial quality systems. In Kuwait, obtaining ISO certification indicates a company's commitment to exceeding international standards, augmenting client contentment, and boosting overall productivity. Accredited certification bodies conduct a thorough assessment as part of the procedure to verify conformity with predetermined requirements. By boosting legitimacy, this accreditation not only creates new business opportunities but also gives the company a competitive advantage in the marketplace.

Benefits of ISO certification in kuwait

Organizations in a variety of industries might profit greatly from ISO services in Kuwait. First off, by showcasing a dedication to global norms of excellence, efficacy, and environmental responsibility, it improves a company's credibility and reputation.

Due to the perception that ISO-certified businesses are dependable and committed to providing high-quality goods and services, this may result in a rise in consumer trust and satisfaction.

By highlighting areas for improvement and streamlining processes, ISO certification also increases overall operational efficiency. It lowers errors and waste by assisting companies in building a strong framework for quality management.

Since many partners and clients prefer to work with recognized businesses, ISO certification can also lead to new business opportunities.

When it comes to Kuwait's business environment, ISO certification can be a distinction that gives companies a clear edge over competitors. Along with making regulatory compliance easier, it can eventually save money by maximizing efficiency and lowering risks.

In the end, ISO certification in Kuwait is a tactical instrument for businesses hoping to accomplish long-term expansion, establish solid bonds with stakeholders, and confidently traverse the international market.

Implementation of iso certification in kuwait

Dedication to Leadership:

Get upper management's assistance to guarantee adherence to ISO Consultants Services in Kuwait standards.

Assign the implementation process to a committed team or management representative.

Gap Evaluation:

Perform a comprehensive gap analysis to determine which current procedures and practices do not comply with ISO standards.

Note any areas that require clarification or adherence to ISO standards.

Create a Plan for Implementation:

Make a thorough plan that includes duties, deadlines, and tasks.

Set aside funds and resources for the process of implementation.

Recognition and Training of Employees:

Inform staff members of the significance of ISO standards.

Train employees on particular ISO Certification Consultants in Kuwait and how each relates to a particular role.

Record-keeping:

Create and record the processes, policies, and procedures required to satisfy ISO standards.

To maintain and update documentation, put in place a document control system.

Internal Examinations:

To evaluate compliance and pinpoint areas for improvement, conduct internal audits.

Resolve any inconsistencies and keep improving procedures.

How to get ISO certification in kuwait

Make a gap analysis.

Create and record complaint procedures.

Educate staff members.

Perform audits within the organization.

Select a certification body that has been accredited.

Conduct an outside audit.

Respond to audit findings.

Become certified by ISO.

If you are looking for ISO certification in Kuwait. Please email [email protected]. b2b cert is an ISO certification that includes auditing and implementation.

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nethunt-blog1 · 5 years

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20 Biggest Sales Trends in 2019

The world sees new brands appear every day, which only makes it more difficult for striving commercial players to successfully sell their stuff. To help you out and direct your business in the most profitable way, we compiled this list of the most popular, yet accessible trends impacting the sales profession right now. Some of them have been basking in wide popularity since 2018, while others have only shown the efficiency in the niche recently.

Sales Trends in 2019: Our Choice

Without further ado, here are the top twenty trends in the sales industry to get your sales and income rates up to a new level in 2019.

Use CRM as a true enablement tool

The implementation of a CRM (Customer Relationship Management system) stays among the biggest trends right now in any digitalized business niche. This tendency is so significant it gradually turns into a ‘must’. Such systems help to automate stages of interaction between clients and a company – from the initial call-up to the product shipment. CRM is a type of software solution that stores all the data on clients, their orders, and each sales funnel stage in one centralized database.

By integrating such a system, you may increase the number of clients that can be serviced simultaneously without the need to expand the staff of sales managers, as well as boost the quality of service in general. All you have to do is add a bit of personalization and exclude the risks of workflow errors.

Be closer with marketing

One of the main issues business owners with a solid experience face is the conservatism and tunnel thinking when it comes to the promotion of their goods or services. Such tendencies don’t go well with the demands of modern consumers, whose wishlists are replenished with more and more innovative, peculiar products.

In order for a brand to keep up with the demand, you must stay up to date, pay attention to all the B2C and B2B sales trends and never neglect a qualified help of expert marketers (you may go for outsourcing if you need to save as much as possible). Keeping a steady hand on all the promotion aspects, you will definitely be able to stay afloat on the market and even go for the leading positions on the arena.

Embed sales automation

Sales automation doesn’t only mean the integration of CRM. Everything related to the sales process optimization with the software and/or hardware means falls under this category. In particular, world-renowned Amazon has been using drones for the goods delivery and other specialized solutions based on the IoT to properly adjust the transportation conditions.

You can also try to realize something similar or at least go for the special software that would help you optimize business sales chains at the command of your in-house logistics specialists.

Focus on selling to Millennials

Millennials – people that were born after 1995 – are the representatives of a ‘new and advanced’ generation that is, mostly, literally obsessed with new trends in IT. You can and should use this knowledge when developing a unique marketing strategy.

Perhaps, you can expand your selection of goods with hi-tech innovations. Or present the existing items in an updated, trendy format (like IKEA did some time ago by launching a separate dedicated augmented reality app).

Find the growth in micromarkets

Micromarkets are a type of retail arenas that are based on self-service. These include vending machines or manual service touchpad panels in stores and fast food restaurants.

This is the most comfortable way to make purchases for the majority of people out there. It is care-free and available at any time. Micromarkets help to eliminate resellers, too, which makes the realization of items cheaper and easier overall.

Try to understand social selling

Social selling is a new approach to sales processes that allows staying in tune with clients over extended periods. For instance, this can be a set of marketing techniques that don’t target nonrecurring purchases motivated by the demand creating efforts (e.g., calls to action like ‘click here’ and ‘buy now’). In the essence of this solution, lies a long-term plan that focuses the establishment of reliable connections. With such an approach, the relationships between you and your loyal clients can go beyond the mere ‘buy-sell’ routine. They are built upon the principles of trust and understanding.

Social selling can be mainly covered by SMM – Social Media Marketing – brand promotion through social media channels. Nevertheless, you shouldn’t neglect opportunities. Use other points of contact with your TA as well; for instance, you can distribute some free samples, organize polling, etc.

Use a strategic approach to sales enablement

Try to work out a certain sales-attracting plan. It can some common marketing strategy customized according to the specialty of your business or something more individual, developed strictly for your niche.

Any strategy would consist of several stages that cover a certain time period. Remember that the results cannot be immediate. With a substantial approach to doing things, you minimize the risks of financial losses and improper product/service positioning in the eyes of your TA.

Use machine learning, deep learning, artificial intelligence (AI) technologies

In addition, we’d like to point out the importance of collecting and evaluating analytical data. Considering how utterly simple this procedure has become in our times (due to AI- and ML-based solutions), it would be only reasonable to use it for the development of a highly-efficient marketing strategy.

On top of everything, forecasts formed with the help of an AI-powered software already boast enhanced precision, which may protect you from the risks of coming out of demand on the market.

Try to implement omnichannel sales

People use many various channels to purchase goods and order services nowadays: Online stores, marketplaces like eBay or Amazon, social media like Facebook and Instagram, as well as offline sales outlets. A buyer isn’t attached anymore to only one or several channels. You can choose whichever way to shop you want.

What does this mean to you as a vendor? It means that you should offer your goods through as many channels as possible. Otherwise, you risk losing a good chunk of buyers. Several sales channels interconnected between each other allow a customer to make an order and receive the purchase in the way they find the most convenient. A vendor, in turn, can monitor the centralized statistics and manage all the channels simultaneously in one place. This is what the omnichannel sales mean.

Build customer experience and personalization

Deep personalization and impeccable user experience – these are the key aspects of one’s digital business to lead any player to the top. Even with somewhat higher prices and heavy competitiveness in the niche.

A vivid example of success reached by using these essential sales industry trends is of the Invictawebsite. Their watches are much more expensive than the ones on Amazon, for example (you can compare prices for the same model on both the official website and the marketplace yourself). Impeccable visual design and personal approach to each client, however, make the vast majority of the brand’s fans buy watches at a higher price from the official representative.

Make effective sales conversations

Despite the fact that the total demand for the sales manager position gradually becomes obsolete (due to online and self-servicing shopping opportunities), live client conversations will still remain a huge, necessary part of any retail business, keeping up with all the major B2C sales trends.

Particularly, defining the demands, pain points, and ultimate goals of your clients; allowing them to speak their mind, and taking the position of an active listener, you can also vividly describe how exactly your product or service can change their business. What advantages they get and how their life will improve in the long run. The real physical excitement caused by real words is a very powerful way to get that deal.

Remember that buyers have more power than sellers

The current market is literally overloaded with goods and services of all shapes and sizes. This means that you need to thoroughly build professional relationships with each of your clients and put a good deal of effort into attracting leads.

In terms of the relationship establishment, personalization and fast high-quality service can serve as your main techniques. As for lead attraction, look for and cooperate with opinion leaders and create contextual advertising.

Build quality relationships and trust with the client

Good relationships with clients equal your service reliability in their eyes. The main trick here is to convince them initially that your product or service is among the best ones on the market and it definitely deserves their attention.

Once they realize your actual status on the arena or the factual advantage of your offer, they are likely to start sharing their major pain points which they would like to eliminate. This is the beginning of real quality relationships.

Create a mobile-friendly website, use mobile apps

The mobile is yet another major aspect of the hottest sales trends of 2019. People simply become busier and unable to spend hours using a PC for a quick search or a particular purchase.

Letting people reach your retail solution through their mobile devices, you provide a 100% all-around access for your TA and every other user.

Share your achievements

Let your target audience know about your successes. About you selling a batch of goods that could be sold over the month at once, about the fact that Mr. N prefers your products, or about you expanding the staff of employees due to the growth of sales.

In such a way, your potential clients can also see how successful and striving you are, which will help you ultimately increase the product or service demand.

Be closer to customers

Being closer to your customers today means being interested in their problems and issues, goals and desires.

You can create brief polling, for example, where your potential customers can share their preferences as to your products. This is a simple, yet efficient approach to establishing trustful relationships, therefore, increasing sales.

Hire knowledgeable and skilled sales representatives

Never neglect the level of qualification of employees representing your brand. Sometimes, inexperienced staff may spoil your business reputation, which might be pretty difficult to restore later on. Be thorough with your sales manager recruitment or, what’s better, let dedicated experts handle that.

Create real-time sales teams

The faster you sell, the faster your business and income will grow. Special real-time sales teams can be created to implement such rapid sales. This is one of the online sales trends which implies that sellers work via interactive forms on online shop pages.

‘If you have any questions as to this or that product, contact us right now so that our software advisor can explain everything to you’ – provide your customers with an ability to contact your sales expert at once, via such a form.

Make sales playbooks

One of the most vivid trends in sales in 2019 is the creation of a sales playbook. It is an in-house document where all the crucial sales moments are indicated: customer segment portrait, acceptable behavior scenarios and requirements for sales managers, FAQ templates, and the similar data. Such information allows defining a strategically proper sequence of actions based on the intuitive behavior and experience of managers.

As a result of implementing playbooks, you can minimize the risks of any unpredictable behavior that can put off potential clients.

Automated sales prospecting emerges

The finishing number of our top latest trends in sales is the automated sales processing and optimization. Many software vendors are launching CRM solutions that automatically collect data from external sources (e.g., social networks) and offer new potential clients based on particular characteristics.

Such a CRM system may boost the performance of your sales experts dramatically.

Sales Trends 2019: Conclusion

Summarizing our review of the main sales technology trends and business leading tendencies, we cannot say that every point we highlighted is fresh. With some moments traveling to this top from the last years’ one, we still recommend going for these sales enablement trends. The efficient adoption of some will help you ultimately stand out among the competitors on the market.

If you wish to get a multipurpose tool for the solid implementation of all the above-mentioned trends, you can use our own NetHunt CRM – an advanced automation tool successfully integrated with business processes of hundreds of companies all over the globe

Original source: https://nethunt.com/blog/20-biggest-sales-trends-in-2019/

#sales #trends #trending topics

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market-research-future · 3 years

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Hospital Furniture Market Future Outlook, Demand, Cost Structure Analysis | Forecast to 2027

Hospital Furniture Market Overview

Hospital furniture is also critical in changing a hospital environment into a comfortable public space for patients. The hospital furniture market will continue to thrive as long as hospitals are considered a civic obligation and public institutions. As per MRFR, the Hospital furniture market is estimated to gain a CAGR of 9.8% in the duration of the forecast period.

The need for more advanced hospitals and public agencies' efforts to modernize the infrastructure of existing hospitals are also propelling the hospital furniture market. The diagnosis and treatment of new diseases is also a key opportunity for the hospital medical furniture market, enabling it to concentrate on specialized treatment clinics.

Request Free Sample Copy at: https://www.marketresearchfuture.com/sample_request/1007

Segmental Analysis

Types, applications, and end-users are used to segment the hospital furniture market. The hospital furniture market can be divided into OT tables, hospital beds, chairs, scrub sinks, instrument stands, bedside tables, stretchers, trash containers, trolleys, and other categories based on type. The hospital furniture market is divided into three application categories: patient furniture, physician furniture, and staff furniture. The hospital furniture market comprises diagnostic centers, clinics, and hospitals based on end-users.

Detailed Regional Analysis

According to hospital furniture industry tendencies, the North American region accounts for most of the industry's size. Moreover, healthcare furniture trends show that the Asia Pacific area would be the fastest-growing industry during the forecast period. This trend can be traced back to hospital furniture makers in India and China. The African and European regional markets are already becoming increasingly important in the hospital furniture industry. Europe is undergoing a radical shift due to similar characteristics to the Americas. The APAC region is growing rapidly, and it will increase at the greatest rate during the projected period. Emerging economies are investing massively in healthcare infrastructure, and governments take the necessary steps to improve the sector. Furthermore, various nations in the region are establishing themselves as medical hubs, boosting the industry forward.

Competitive Analysis

The market is projected to witness an improvement in growth cues in the near future. The reclaimed market potential is projected to augment the worldwide market's progress. The market's production stability is predicted to be variable. Each manufacturer is expected to make microeconomic decisions to ensure long-term business growth and continuity during the forecast timeframe. The COVID-19 pandemic's drastic changes in the global financial intermediation structure are believed to influence how firms acquire finance in the comparable period. The essential policies being developed by government bodies worldwide are thought to have a powerful role in the global advancement of the market. The restructuring of the market's fundamental operations is expected to impact the market shortly. The upsurge in innovative technologies in the global supply chain is estimated to generate opportunities during the forecast period. The mindset of hypervigilance in the aftermath of the pandemic is intended to guide market decisions throughout the projected period.

Browse Detailed TOC with COVID-19 Impact Analysis at: https://www.marketresearchfuture.com/reports/hospital-furniture-market-1007

The foremost companies in the hospital furniture market are Bio Medical Solutions (India), KI (US), The Brewer Company (US), Anetic Aid Limited (UK), DRE INC (US), Ocura Healthcare Furniture (UK), Bristol Maid Hospital Metalcraft (UK), GPC Medical Ltd (India), Chang Gung Medical Technology (China), Stryker Corporation (US), Narang Medical (India), Moore Medical LLC (US), and Hill-Rom (US).

Industry Updates:

Medikabazaar, a B2B online marketplace for medical products, has raised $75 million in a Series C round of funding led by Creaegis Principals LLP, a local private equity firm. Creaegis has acquired CDC Group Plc of the United Kingdom as a new investor. Avendus advised Medikabazaar on the deal. The money raised will help the company expand its international operations and strengthen its position in the Indian B2B health tech market. Medical equipment, medical gadgets, consumables, disposables, and hospital furniture are among the items listed on the platform.

Browse Related Reports at:

Global Organ-on-a-chip Market Research Report - Global Forecast till 2027

Global Pharmacy Management System Market Research Report—Forecast till 2027

Global Life Science Analytics Market Research Report—Forecast till 2027

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), & Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients.

Market Research Future (part of Wantstats Research and Media Private Limited),

99 Hudson Street, 5Th Floor,

New York, New York 10013

United States of America

+1 646 845 9312

Email: [email protected]

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wolfmatrix · 4 years

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Top 10 Staff Augmentation Companies ( 2020 )

Staff enhancement is quickly trending at the IT job market, bringing more organizations and companies to hire skilled people liberally on a contract basis across the world. So we have listed down some of those well-known staff augmentation companies across the world through comprehensive research.

In this article, we've compiled this list of the top 10 staff augmentation and dedicated teams companies for you to find the best partner.

Science Soft

Launched in 1989 as a AI product company, Science soft is an established consulting and applications development support. With 17+ years of experience in IT Consulting, IT Support Services, and IT Outsourcing, it's spread over different countries across Europe and North America and now employs 700+ employees.

In the previous two years alone, Science soft has more than five awards and certificates. In 2019, PECB given them the ISO 13485:2016 certificate. In 2020, it got featured in IAOP Global Outsourcing 100 Award Listed 2020 and acquired Gold Microsoft Competency in Application Integration.

Clients: IBM, eBay, Baxter, Rakuten Viber, Walmart

Employees: 750+

Headquarter: McKinney, TX, US

Founded: 1989

Wolfmatrix

Wolfmatrix is a software development firm established in Nepal to make every business better by understanding its own requirement and supplying a custom system or technical alternative and partnership.

Wolfmatrix was set in 2014 by 2 young tech fans using the motto'Idea to Implementation.' Our leaders have years of experience in software development and have excellent management skills.

Wolfmatrix is guided by the worthiness to provide superior service within the budget and estimated period, irrespective of the complexity of the job's requirement. Wolfmatrix development team concentrates on satisfying your business need to assist you succeed.

Noris

Choosing the right IT service provider is, first of all, a question of trust. But this trust must be worked hard every day . With reliability, quality, functionality, adherence to deadlines, security, and partnership-based cooperation -- these are the features on which they cover the maximum excellent attention. As an online service provider by the very start, they're the right partner for you. Their services include pure colocation of your systems through managed cloud and services services into the complete outsourcing of your setups, software programs, and business processes. As an IT service provider with over 25 years of expertise, they know what is vital in your company.

IT Certificates

• ISO 20000-1

• ISAE 3402

• ISO 14001

• ISO/IEC 27001

Awards

• Bavaria's Best 50

• Service Provider Award 2020

• Linux Professional Institute Certification (LPIC)

• Bavarian Creator Award 2019

Cleveroad

Being on the marketplace since 2011, they've been able to obtain the confidence and respect of their clients. Long-term relationships and happy clients have consistently been their primary goals.

Company Values

Transparency: At Cleveroad, they believe that honesty with clients, partners, and employees is a basic step to creating great products.

Flexibility: Their staff quickly responds to new demands and changes because of the complex development process without any bureaucracy.

Quality: They control product quality in any way levels because of amassing input requirements and defining a sensible work scope from the early phase.

Professionalism: Their software engineering teams consist of high-qualified and certified developers with domain experience across industries.

Industry Recognition

IAOP Professional Member

Top 1000 B2B Providers, Global 2019

Top B2B Service Providers, UK

Best App Developers, International 2019

Unosquare

Unosquare, at its heart, has a mission-driven by three guiding purposes for each person That's part of the company:

Personal

Basically, Who made the agile software development firm with an understanding that, at our core, they're no more than a bunch of people pushing their bounds to do the best work they have ever done. A right working environment is a secret to that creativity, cooperation, and, ultimately, success.

Professional

They strive to create an environment where their employees may enjoy the cultural foundation and individual relationships built during their team's time. They also want to collaborate in projects that challenge their own technical abilities which have a complexity level that pushes the person's professional development as well as the team entrepreneurship and autodidactic behavior.

Social

Unosquare is here in order to make a heritage. They commit to generating well-being in every geography they have a presence in. Their organization was blessed with the chance to substantially affect the ethos in which we continue to develop the company. They believe in a worldwide effort toward equality of opportunity.

Business size

501-1000 workers

Headquarters

Lake Oswego, Oregon

Launched: 2009

Specialties

Staff Augmentation, QA and Testing, Java, Program Support and Maintenance, Cloud Computing, Mobile Application Development, Project Management, Nearshore Services, .NET, PHP, NodeJS, AngularJS, HTML5, Gamification, C#, Open Source Software, and Javascript.

ELEKS

ELEKS is your partner of choice for many of the world's leading enterprises, SMEs, and engineering challenges. They assist businesses elevate their value through custom software development, product design, and QA and consultancy providers.

What's Different about ELEKS?

Engineering with fire: They're a community of innovators. They devise bold solutions to the most complex client challenges. They could research new technologies to design best-fit services with 96% of their customers ready to advocate them.

Performance focus: They become your loyal partner, which means they won't complete a job until both they and you're 100% happy. With a customer satisfaction rate of over 97 percent, they're regarded as a key strategic technology partner.

Dedication to success: They push innovations that help their clients stay ahead of this curve. They care about your immediate requirements and your long-term goals. They believe that success is three-fold: to their clients, customers' customers, as well as the communities they affect.

Specialties

Data Science, Mobility, Quality Assurance, and Testing, R&D, Technology Consulting, Blockchain, Artificial Intelligence, Product Design, Security Services, DevOps, Cloud, Big Data & Analytics, Internet of Things, Machine Learning, Software Development, Logistics, Fintech, Retail, Agriculture, and Healthtech.

Innovex

Inovex is an IT job centre driven by innovation and quality, focusing its'Digital Transformation' services. Their IT experts give comprehensive support to companies to generate their core business digitized and nimble and execute new digital use cases.

They update existing solutions (Replatforming), strengthen systems against external attacks (Security), and share their knowledge through Training and Coaching (inovex Academy).

Innovex's Software Solutions

Application Development (Web Platforms, Mobile Apps, Smart Devices and Robotics -- from UI/UX design to Backend Services)

Locations

Karlsruhe, Pforzheim, Stuttgart, Munich, Cologne, and Hamburg

Employees: 370+

Contact: Tel. +49 721 619 021-0

Fax +49 721 619 021-11

Mail:[email protected]

Altoros

Alto's mission is to allow businesses to shift from legacy IT to the future. Relying on the latest technology like blockchain, artificial intelligence, and Cloud Foundry helps businesses build and execute readily scalable enterprise-grade solutions.

Core Expertise

Cloud Foundry Service, Cloud Transformation Service, Kubernetes Implementation, Blockchain Development Service, AI Development Services, Machine Learning Services.

Projects Implemented: 1400+

Satisfied Clients: 600+

Global Institutions: 5

CIS

Since its beginning, Cyber Infrastructure's vision and passion have been"strengthening the achievement of their customers and partners via our highly innovative IT solutions while improving the quality of life for their workforce and society." Being a top-notch Custom software development company, their solutions are designed to take your company to the next level, reducing the gap between you and the peaks of success you wish to achieve.

Their core solutions include Artificial Intelligence, Blockchain Development, Augmented and Virtual Reality, Internet of Things, Robotic Process Automation, Web Development, Branding and marketing, QA service, Microsoft Development, UI/UX Design, Game Development, Mobile Development, Cloud Solutions, and a Lot More.

Achievements

Microsoft Gold Certified

CMMIDEV/5

CMMISVC/5

ISO/IEC 27001:2013

ISO 9000:2015

IT Professionals: 1000+

Satisfied Customers: 3000+

Global Institutions: 4

SCAND

SCAN provides custom software development and IT outsourcing solutions across multiple technology, such as .NET, Java, PHP, JavaScript, C/C++, and a lot more. With the ideal partner and the ideal technologies, you can embrace the future with confidence.

SCAND helps companies reduce their applications development and related expenses and speed-up their software products' entry into the marketplace. SCAND is one of the top IT outsourcing firms in Eastern Europe, supplying a complete software development cycle.

Experience

Contact

DACH: +49 212-880-79797

Email: [email protected]

Final Thought

Staff augmentation is the ideal option if you want to rapidly scale your staff or add specific skillsets to your group. A significant advantage of the Staff Augmentation model is that it leverages existing resources and uses outsourced services and contract workers. Flexibility, transparency, and cost savings are substantial advantages of strengthening staff.

Before choosing the outsourcing partner, be certain that you conduct extensive market research to locate the best-suited firm. With several years of experience in personnel augmentation, Wolf Matrix skilled teams are always ready to help you construct a fantastic group for you. If you want to work with us, then use the contact form to get in contact.

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brianobrienny · 4 years

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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you:

Phygital marketing involves merging the worlds (and words) of both physical and digital experiences.

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.

And the experience matters a great deal, especially for those of us in B2B. 86% of B2B buyers say they’re willing to pay more for an awesome experience. Almost half of B2B buyers have completed an impulse purchase after a stellar experience.

Lots of B2B marketers seem reluctant to admit that all consumer trends end up making their way to B2B. But your “buyers” are also “consumers” for the 16 hours they’re not working every day. So let’s keep an open mind.

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers.

Quick takeaways:

In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity.

Phygital marketing optimizes the experience for B2B customers as well. How you do that depends on your audience and your products/services.

Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience.

What is Phygital Marketing?

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “Phygital Marketing” as an important search trend in marketing.

So I did some research to share my findings with you. (By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.)

Phygital marketing takes the best aspects of both real-life and online purchases to improve the experience as a whole.

We’ve all heard talk about physical storefronts dying out, especially with e-commerce accelerating under COVID-19 restrictions. However, people still demand certain sensory aspects of the real-life shopping experience.

An optimized phygital marketing strategy prioritizes sensory experiences you can’t get via an app. In B2B, it seems phygital marketing would be even more important: The stakes are higher.

Phygital marketing can also use digital technology to enhance physical experiences.

How to Develop a Phygital Marketing Strategy

You can follow these few simple steps to build your strategy:

Research Your Audience

If you’re mainly an e-commerce outfit, ask yourself what physical sensory experiences your audience might be lacking.

On the other hand, brands with physical storefronts should ask themselves how digital technology and activity could enhance real-life experience.

Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often? Investigate data from unhappy clients – what went wrong and how could you use a phygital marketing strategy to fix it?

Different demographics shop and interact with the internet in distinct ways. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Meanwhile, 66% of Gen Z say in-store availability is important.

In B2B, buyers are younger than ever and younger than most marketers think, so keep that in mind as you develop your marketing strategy.

Surveys are always a smart way to crowdsource ideas for improving your shopping experience.

Consider Your Goals

Some brands find phygital marketing attractive because it helps them scale their in-store operations and overhead. Meanwhile, e-commerce brands might want to use phygital marketing to reach new audiences.

What are you hoping to achieve? Certain types of phygital marketing require heavy investments so make sure you have goals and a strategy laid out before diving in.

Prioritize Emotions and Senses

Physical stores aren’t only about shopping anymore – they’re about creating a sensory experience.

The internet allows us to see and hear. However, our other three senses – taste, smell, and touch – are absent from any online shopping experience.

But there’s another aspect difficult to replicate online: human connection and the emotions associated with it.

Sure, you could create conversational content, use images of real people, implement live chats, and talk to your customers on social media. It still isn’t the same as being physically present in a different environment.

5 Examples of Phygital Marketing

You’ve probably used phygital marketing on countless occasions without even thinking about it!

Keep in mind some of the phygital marketing strategies from the following examples might not be totally workable during COVID-19 measures while others might be ideal. Some may be relevant to B2C but not B2B. But we can learn from all of these. It helps to think long-term.

Pop-Up Stores or Event Booths

Pop-ups at local festivals, craft shows, industry events, or marketplaces are an awesome way to engage with your audience. These phygital tactics are particularly useful for building hype before product launches or promoting high-ticket products.

The high-end audio company, Sonos, partnered with Google and set up isolated sound chambers in select cities where patrons could experience exciting 3D soundscapes. A preloaded iPad let visitors personalize their experience. Sonos could also analyze data from the app to learn about their audience.

youtube

These Sonos popups could double as a B2B marketing strategy for reaching businesses interested in buying superior sound tech for their theaters, studios, or venues.

Create a Real-World Playground or Information Center

Banks face a catch-22: Customers complete most banking online, but 50% of people prefer visiting in-person branches for certain services.

Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. The bank saw demand for human interaction and used it to create a valuable community space.

This strategy is particularly smart for B2B. Despite the WeWork scandal, co-working spaces are still flourishing around the country – especially as professionals working from home need an escape from their house.

Research your audience and consider opening a physical branded café where your largest audience (or biggest market potential) lies.

You could offer spaces for meetings, printing, mail, and general Wi-Fi use. Of course, keep a brand concierge on standby to answer questions.

You might also follow the Amazon Go strategy: Create a touchless experience by letting patrons order from their phone or just take what they’d like and automatically charge them after they leave.

Create a Consumer Product Sample

Today, lots of startups launch as a consumer product with the long-term goal of going B2B. Take Perfect Day – a California-based vegan food startup – for example.

Perfect Day launched their flagship vegan ice cream alternative as a consumer product. It quickly sold out, but the founders had no intention of restocking. Why?

The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers.

Smart move: Perfect Day used physical marketing to show how successful their product was with consumers while using digital tools to market the tech to businesses.

Implement Augmented Reality Features

Amazon, Target, and other major retailers have all launched augmented reality tools for customers to see what furniture would look like inside their home.

B2Bs haven’t fallen behind though.

Medical device manufacturers, aircraft companies, and even food processing companies have all jumped onto the augmented reality trend to blend the physical and digital worlds.

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Incorporate Wearable Technology

Wearables offer a unique phygital marketing opportunity. Take Hilton for example. Guests at the Hilton America’s Leadership Conference each received a wearable device that allowed them to seamlessly exchange contact information.

The device also used gamification to encourage engagement: Attendees earned points for every interaction that they could trade in for merch at the event shop.

It worked!

Each attendee ended up making an average of 31 connections.

Wearable devices can also:

Help attendees navigate the event

Bookmark places or sessions

Allow or deny access restricted areas (depending on their status)

Enable touchless signups

Provide detailed itineraries

Allow staff to communicate

Manage traffic flow and prevent bottlenecks

Conduct secure transactions

Expect wearables to become the norm at events in a post-COVID-19 world as hosts look for ways to go touchless and prevent bottlenecks.

Plus, you get access to previously untapped metrics and analytics.

What is Phygital Marketing to You?

As COVID-19 measures reshape the way we conduct business, expect the importance of phygital marketing to grow.

The surge in online shopping and business surely won’t go back to pre-pandemic levels. However, people will also develop a new appreciation for real-world experiences, realizing they took in-person interactions for granted.

Each brand will need to develop a unique approach towards merging the digital experience and in-store shopping. What will work best for your audience and offerings?

We help companies like yours grow with affordable and effective content, strategy, thought leadership packages, and much more. Check out the Content Builder Services now!

The post What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples appeared first on Marketing Insider Group.

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#Internet Marketing #Social Media Marketing #Email Marketing #Business

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softgetix · 4 months

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truefirms-staff-augmentation · 5 months

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hitisha02 · 6 months

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realtruefirms · 4 months

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balaguntipalli-blog · 6 years

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Infographics related to: Sprint Review || Sprint Retrospective || Sprint Planning || Daily Scrum || Release Planning Meeting || Distributed Scrum || Metrics || Scaling Scrum - Bala Guntipalli

Bala Guntipalli - Digitalization Management Consultant

Team Builder. Engage. Execute. Customer-Focused. Profitability.

Linkedin.com/in/bala-guntipalli-mba/; 612 322 2470; [email protected]; BalaGuntipalli.com

Are you confident that your IT advisors are helping you exceed your business goals?

Are you satisfied in the way your company calculates ROIT (return on IT spend)?

Are you sure when a new product or service is developed, the TCO (Total cost of ownership) is reduced, and the ROIT is improved?

Are you prepared to accelerate the business success by transforming into an omnichannel digital enterprise, for a better long-term marketplace position?

I help companies answer those questions and achieve their goals. I have accreditations from Harvard University (Cybersecurity: Managing Organization's Critical Business Systems, Networks, Data and Risk In The IT Age), The Indian Institute of Technology (1 Year course in IT), an MBA from Madurai University, India, Mini MBA in Healthcare from University of St. Thomas, MN. I am a recognized public speaker, an author on Digital Transformation and Cybersecurity. I’m an experienced past board member for 3 for-profit US companies and non-profit. 1) ArtSpace International, owned 25 Art galleries in GA; 2) Global Rehabilitation, a healthcare company in MN; 3) EdTrainU.com - most mgmnt consultants are Ph.D.’s in their specialty; Non-profit – RisingStar Outreach, and serving as a President at Plymouth Rotary.

My IT and business advisory processes have been honed over the past two decades across the globe in a variety of small, medium and large enterprises and assisted in expert decision making around “partner,” “buy” or “build” decisions to enable business strategies. I served in leadership capacities at a range of companies including TechVelocityPartners.com, Cox Group, CUNA, IBM Corporation, Corcoran Real Estate, BCBS, Global Healthcare Rehabilitation and more and responsible for strategy, innovation, corporate growth, operations, P&L, and product management.

As a management consultant, I am supported by 2 proven global IT sourcing companies (610 +employees) to achieve quantifiable results, and lessen the risk of working with unknown or newly hired vendors.

I am a unique business-minded IT professional...and a technology-minded business strategist who advances projects and initiatives with an out of the box approach… I have observed that some departments view their role as supporting the objectives of a cost center (overhead.)

I focus on:

1) Acquiring/developing cost-effective, business-appropriate technology, and

2) Using IT as a means to attract, keep, engage employees and customers... while generating sales, increasing profitability and satisfied customers guided by the "Rotary 4-way test."

Achievements: P & L responsibility for TechVelocityPartners.com. Plus delivered three IT products with time and revenue savings of 7 weeks and 18%. Designed and developed products and services, and aided in creating new revenue channels that generated over 20 % of the annual revenues.

1. As part of the rebranding and growth strategy at TVP, developed materials to approach corporate growth and marketing agencies. Interviewed, negotiated and selected the agency. Responsible for executing several projects, delivering multiple portals, printed corporate materials, and implemented omnichannel customer engagement channels and platforms aligned with the corporate strategy.

2. Healthcare client: Designed C-suite business dashboards, analysis to improve operations in 6 clinics.

3. Independent Software Vendor (ISV) serving the State Departments of Corrections across the USA. Helped in the development of software related to case plans, assessment, and collaboration.

4. GIS data Management client in Public Safety industry: Led negotiations with potential partners. Devised an alternate plan for managing resources from a local MN university. Debugged high severity problems on production servers that had existed for over 6 months. Provided root-cause analysis and architectural recommendations for prevention in less than 4 weeks.

5. Set up offshore teams and offices for multiple clients resulting in shortened Product Development Life-Cycle, 30 to 40% cost savings and improved communication between teams. Located and interviewed the offshore partners to reduce cycle and delivery time. Facilitated C-level strategic planning and discussions between the client and partners. Five engagements (on-demand staff augmentation and projects outsourcing) closed with successful outcomes for both sides.

6. B2B e-commerce client: Provided input during strategy sessions. Assisted in preparing materials for attracting investors from Europe. Prepared case studies to launch new revenue-generating channels.

7. EdTrainU, MN: Assisted in developing an 18-month strategy; activities related to website and business launch. Fine-tuned sales, marketing offerings, client intake process, procurement and contract lifecycle review, board development and outsourcing specific programs aligned with the business plan. All this resulted in the successful launch of the business and the multiple portals.

8. Media Conglomerate: 120+ Print, Radio and TV channels reaching 50M+ Americans weekly. Reduced regression testing from 10+ hours, with 6 to 8 team members, to under one hour by cutting-edge automation efforts. Savings over $5M/yr. by reducing manual errors and catching issues early in the cycle, thus avoiding critical production outages.

9. OpenGates (AirBnB concept-connecting outdoor adventurists with landowners) and Oil Exploration Company (OEC): Led Strategy and Requirements analysis. Developed initial POC for the OEC portal that integrated software and hardware to design a tracking and alarm device that saves lives.

Below are (partial) lists of completed projects, industries served and relevant certifications:

Digital Transformation Projects:

Agile Product Engineering

Business Process Automation

Corporate Growth Portals

Efficient Vendor Management; ERP

Social Media Strategies; Automation

Quality Assurance; Cybersecurity

Risk Governance / IT Compliance

Business Continuity Management

Industry:

Automotive

Banking

Finance

Healthcare

Manufacturing

Retail and Media

Pharmaceuticals

Real Estate

High Tech

Relevant Certifications:

Security Assessment & Testing

IT Governance and Management

Certified Scrum Master

Microsoft Corporation:

MS Certified Solution Developer–MCSD

IBM Corporation:

Principal Certified Professional

Certified Product Specialist

IBM Domino Server Administrator

Linkedin.com/in/bala-guntipalli-mba/; 612 322 2470; [email protected]; BalaGuntipalli.com

#Sprint Review #Sprint Retrospective #Digitalization Management Consultant

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