#Does anyone at Mattel outside of design love Barbie? Is that even a qualification?

[firespirited]

I was wondering why Mattel is really on my using Saran or Poly hair instead of kanekalon or nylon. Is nylon no longer being used for dolls? I did see that kanekalon has health risks now, so I assume that is why it is not used anymore? I was just wondering if you had some insights/theories as to why those seem to be the only hair fiber found in their current dolls? Or maybe I completely misread the whole doll hair thing…anyways, thank you for your time. :)

Hi! in 2002 Bratz released a couple of lines with cheap Nylon or doll grade Kanekalon hair and it was speculated that it was because Mattel had bought out the stock of saran PVDC manufactured by Asahi Kasei, Bratz used saran almost exclusively until what was deemed budget lines and clear corner cutting (as evidenced by how simplified dolls were compared to prototypes).

The issue's no longer so clear-cut: multiple manufacturers create nylon in high qualities and many colours. The issues surrounding Kanekalon concern it's human sized fiber and high heat which wouldn't be a problem for doll grade kanekalon which melts on the low temp of a hair straightener if you're not really careful.

I can't explain why Mattel has chosen to go with poly hair which feels unpleasant and doesn't hold up to brushing, why Hasbro systematically undermined their own products with terrible nylon that made even Disney princesses with straight hair unbrushable. MGA seems to be favouring Qiyue Kiwi hair (but not on LOL OMGs), is some kind of exclusivity contract why other dolls don't use it? DongGang make a very nice nylon, why hasn't Mattel gone with them? None of it makes sense. Maybe there's a good reason and I have no clue.

Maybe the reason is the same as the short sack-dresses and skirts designed to fit multiple body types: they've chosen to invest in face-molds, accessories and body diversity over makeup, clothes and hair. Maybe there's been a supply chain issue or unknown chemical instability?

It's baffling that we have more direct access to designers than we have in a long time and no-one seems to know about the hair. I'm not sure we will ever get an answer, we never did about the glue-head syndrome. The disconnect between what the designers want to create for people and what a company is willing to produce is wide: we know from pleather and glue head issues that many dolls are not manufactured to be long term collectibles. Some aren't really supposed to be redressed and restyled: the clothes are sewn on and the bun comes down to reveal a nub of hair or an empty head.

I wish things looked like they did in 2002 where the excuse for hard to brush 'Style It' dolls was potential corporate meddling, by 2008 you were lucky if the doll didn't come with a rat's nest on her head. Nowadays, we have these confounding decisions to stick badly rooted coarse hair on expensive collector dolls, on dolls with an implied collector value as long-lasting items and then other dolls priced seemingly at random (collector Rainbow High ranged from $40 to $100 for no discernable reason). It's not even clear when profits are being reinvested into the toy lines and we speculate that some toy lines are operating at a loss to get a foothold in the market.

Let's just say that a bunch of companies have shown they don't even have the sense to invest in brand loyalty with quality product recently, the media companies have exhausted so much goodwill it's embarrassing to anyone who's ever cared about running a business. Even banks can't seem to think five years ahead. It's why I'm delighted MGA is getting sued, yeah it's frivolous and far-fetched but we might get some insight on how they're running things and what the design process might be. It is absolutely not the "collaborative" Monster High/Barbie mermaid "voting process" we've seen on social media and more of a "Oh shoot, we gotta make the Krystal Bailey doll darker skinned, people are furious!"

TLDR It could be that whoever's running these divisions knows nothing about dolls, let alone hair. They just look at numbers and make decisions on numbers, short term ones too, no long term projections or testing.