#From the creator who brought you Day 11 dramatic edition and Day 11 funny edition I bring you Day 11 unmitigated longing tension edition

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Something New

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“Learn something new. Try something different. Convince yourself that you have no limits” Brian Tracey

Research the Narrative

Point of sale product shots demand a high degree of photographic finish and quality.  They should represent a product at its highest quality.  

Within your blog/workbook, research product shots and advertising photographers. Demonstrate through annotation, your understanding of detail and presentation of perfection. 

Tell the Story

Choose an item that is brand new and blemish free and photograph it to the highest quality possible.

Your object should be photographed with a plain white background to show maximum quality.

Care should be taken to ensure that the best lens and viewpoint are used to maximize the product shape.

Edit and refine: Complete worksheet

High level retouching will be necessary as the object must be as close to perfect as possible. (even brand-new items will have flaws that need fixed)

Be prepared to use a range of retouching techniques to optimise this final file for use as an advertising shot.

The object should be easily dropped into other background so we will look at ways to cut out and present the object as a vector cut-out.

Submit: Final image on A3 canvas, and the object cut out of the background as a PSD. Upload to my city: Upload to my city.

Research

TOP 5: PRODUCT STILL LIFE PHOTOGRAPHERS

January 19, 2016 admin Brands

This week, counting down on our TOP 5, I am going to be listing my favourite product still life photographers, these are purely based on their portfolio and on their popularity.

STILL LIFE PRODUCT PHOTOGRAPHERS

1. Nori Inoguchi

http://www.norimichi.com/

Born in Japan, NORI Inoguchi was educated in New York where he refined his passion for photography. His love of luxury and desire to create visually stunning images inspired him to become a still-life product photographer; NORI seeks to find beauty in all of the objects he shoots. With his sophisticated eye and minimalistic approach, he has exploded onto the world stage and has earned bookings from the best names in fashion, cosmetics and electronics. His career has brought him to Paris, London, NY and even back to his native home of Japan. Using clean, clear and crisp techniques, NORI has created numerous campaigns since 2009 and he has since become a trusted name in the field.

2. Sam Kaplan

http://www.samkaplan.com/

Since striking out on his own in 2011, the 29-year-old Boston native has eschewed high-concept aesthetics and taken a more hands-on approach built around exacting precision—a sculptor’s finely honed interest in process and material. His approach might seem throwback, but that’s part of Kaplan’s appeal. Unlike many of his photographic peers, he had a rather low-tech schooling, studying fine art and art history at Wesleyan University.

3. Lucas Zarebinski

http://www.lucaszarebinski.com/

Lucas grew up in Bielsko Biala, Poland, a small city famous for goose down comforters. When he was 17, he dated an photographer named Olga who later inspired Lucas to become an artist even though he said ” I always wanted to be an artist but I was horrible at drawing.” In the few months he was around her, he realised that he had a talent for still life photography. He then moved to Michigan when he was 20, got a degree in Fine Arts and Photography while he parked cars at night and learned English from his 3 roommates. Fast forward 10 years later. He now live in New York permanently and creates images for a living.

He says in his biography  ” I love creating conceptual images, pushing the boundaries of still life photography and resolving client’s problems with an inspiring imagery. I still like red beet soup and blueberry pierogis, but I also like beef with broccoli and spicy tuna rolls these days. ”

4. Jonathan Knowles

http://jknowles.co.uk/

Jonathan Knowles is one of the leading photographers of his generation. Specialising in graphic still life, liquid and beauty, Jonathan’s unique photographic style has earned him award-winning advertising commissions worldwide.

In the past ten years, Jonathan has consistently featured in the ‘200 Best Advertising Photographers in the World’ books. He is one of the top 10 all time award winners in the Graphis Annuals.

Notable commissions include campaigns for many globally recognised brands, such as Coca-Cola, Guinness, and Smirnoff. He is also the creator of the famous O2 bubbles.

He shot the Black Sabbath 13 Album cover, as well as directing and filming the footage that is currently played on stage during performances. Black Sabbath loved the imagery and invited Jonathan to the album launch in New York, where he received a friendly strangle of gratitude from Ozzy.

5. Zachary Goulko

http://www.goulko.com/

Like a modern Chiaroscuro master, beauty, product and still life photographer Zachary Goulko harnesses the power of light to infuse two-dimensional images with drama, shape, and volume. His moody, provocative photographs illuminate the power of a single moment: the arresting beauty of a face, the grace of a sculptural curve, the fluid interplay between light and color and form. It is the Moscow-born photographer’s mission to capture the essence of each subject, and to present its beauty to the world in fresh and unexpected ways. He is an exhaustive experimenter, conjuring moods, intertwining lines with rhythm, exploring the architecture of shape and light. His still life and product photographs are clean and precise, yet startlingly intimate. They achieve a level of visual poetry that is unique in the commercial photography world. With a fully equipped high end studio, based in the New York City area, he photographs product and still life images for many world renown beauty and cosmetics brands. Among Goulko’s clients are L’Oréal, Lancôme, Clinique, Estée Lauder, Strivectin, Shu Uemura, Frederic Fekkai, Patek Phillipe, de GRISOGONO, Roger Dubuis, and Zac Posen, . With a background in design and interactive programming, he is constantly seeking new ways to push the technological boundaries of his medium and give full expression to his creative vision.

Source: http://claphamstudiohire.com/top-5-product-still-life-photographers/

PRODUCT PHOTOGRAPHY IDEAS

Unusual and even extraordinary product photography ideas are what make many leading brands stay demanding and make people talk about their creative product shots and buy their products. Let me tell you how to do product photography like creative product photographers do. I’ve gathered 20 original product photography techniques and ideas for any product.

What Is Product Photography?

Product photos belong to a branch of commercial photography which is about advertising a product. There are several classical ways of shooting products: product photography on a white background, ghost mannequin,  lifestyle product photography, motion images, photos of the product line, tabletop photography, photos of the product being packed, 360 product photography, etc.

Creative Product Photography Ideas

High-quality product photography is important for you and your client. Therefore, it is obligatory to choose the right strategy to demonstrate each product. But many photographers have a moment when they need to diversify the photos or add some creative elements. Here are some different product photography ideas for your inspiration:

1. One Second Before

This is an example of creative product shots that are taken right before something unexpected: an explosion, fall, etc. That is why you as a photographer should manage to catch the moment in the second before it happens.

2. Use Smoke

This product photography idea is a good way to make your product look dramatic. Use the coloured smoke if it is suitable for your product design. To make smoke more accurate, use Photoshop brushes.

3. Floating Products

You may hang some goods to make them look three-dimensional. Hang a product using a line, wire or rope. Then remove background or a line from the photograph of a floating product in Photoshop.

4. Association Game

If you need extraordinary product photo for a fashion magazine or billboard advertising, what can be better than funny surrealistic illustrations. Such photographs are typically taken in the studio using special product photography lighting kit and digital drawing techniques in Photoshop.

5. Motion Product Photography

This creative product photography idea is realized by means of short exposure and quick photographer’s and assistants’ actions. The photos are striking for a lot of reasons, but the thing that sticks out at first is how adding motion makes images pop.

6. Photo with Models

Give your product character and show the features that make it unique. Use different product photography ideas and creative lifestyle to highlight the product usage.

7. Combined Background

In addition to the familiar white background, I frequently use the background tone that is in harmony with the color of my product. These two product photographs are a good example of colors combination. You may combine the background depending on the product color increasing the image contrast.

8. Crashed or Broken Product

It is pretty a specific idea for product photos and not everyone decides to use it. It attracts people’s attention and evokes pity and interest to the product. It is better to get a shot at the beginning of product crash.

9. Use Reflection

You may use smooth plain covers with high reflectivity as the surface. For example, your product photos may be taken on an average ceramic tile. Make sure, you work in good lighting. In order to take such image, it is necessary to choose the right angle and lighting to get excellent reflection.

10. Product Absorption

This product photography idea has something to do with putting an object into the sand, water or other materials when you intend to put an accent. You may also use different tiny thematic items in which the product may drown.

11. Product Series

Grouping product images creates almost the same effect as zooming. Comparing several products in one photo a customer understands their main differences, volume, shape, size and other features. Moreover, it can persuade your potential customers to buy the whole kit.

12. Symmetry and Dynamics

To take this kind of product photos you have to put a camera at different angles. However, you should be careful while shooting obscure angles in order not to misrepresent the product. Put other products relatively symmetrical mixing them up with different small details.

13. Emphasize the Product’s Colour

Showing the contrast between the background and the product looks fashionable. But the main difference of this photo is an angle between the surface and the background, which creates a three-dimensional image of the lipstick. This dimensional curved shimmering paper underlines the color and the dimension of the product.

14. Sand Print

This product photography idea requires a special background. It may be usual clay, snow, sand, mastic or similar material.

15. Use Associations

Be as much creative as you can. Here Photoshop is you best friend who will help to realize even the craziest product photography ideas as to shape ketchup in the form of a tongue or a lipstick in the form of ice-cream.

10 Famous Product Photographers

https://spark.adobe.com/page/98pcx7gV8QkNW/