#Marketing

[neep-neep-neep]

the air up bottle is blasphemy to me

you couldn't torture "i'm sorry water just doesn't taste GOOD to me!" out of me. you couldn't torture "your brain gets tricked into thinking it's flavored but it's still got no sweeteners or chemicals!" out of me. every sponsorship is wild but you're selling an inhaler shaped crock of shit with little overpriced plastic urinal cake inserts while claiming it's eco-friendly.

water tastes like kissing God. water IS a chemical. drinkable water is becoming scarcer and scarcer in many communities worldwide. clean water is a luxury to so many people due to everything from colonial violence to bitches who didn't tell anyone about the lead pipes to devil companies monopolizing it for export or crops (looking at you Nestle and Pom Wonderful) to ecological disasters brought on by said colonial violence. i was so thirsty growing up sometimes i went to bed thirsty because the water wasn't clean from the tap and we didn't have money for the clean water we needed to buy in large jugs.

don't get me started on videos of people buying crates of single-serve plastic bottles from BJ's on tiktok when they have clean water at their house on demand. i understand many think plastic is recyclable due to much propaganda (it isn't). but air up?? buying little febreze rings for a bottle that isn't even airtight so you can confuse your brain into liking water?? they have you so subscriptionpilled they have you adding extra steps to get something worse i used to buy little vicks scent cartridges for my humidifier and i feel stupid even admitting that but. just buy one of those Kool-Aid flavored football mouthguards and drink water while biting down on it the flavor lasts for years and is just as gross! marketing can't be getting you this easily. they are laughing at you all the way to the bank

[artificialverse]

Other Companies trying to stay relevant: *post a tweet or tiktok three weeks late*

Tumblr: *designs and markets a vanilla extract water bottle in 2–3 days*

[prokopetz]

So, let me get this straight. Blizzard's plan for regaining audience goodwill with the 1.0 release of Overwatch 2 is to open with a heavily promoted PvE mission pack (i.e., thereby reminding everyone of the vapourware PvE campaign they built Overwatch 2's entire marketing strategy around, then quietly axed once they had everybody's money), and the premise of this PvE mission pack is basically doubling down on the broadly disliked "our heroes put down a slave rebellion" PvE storyline from the first game? Have I got all that right?

[allthecanadianpolitics]

The federal privacy watchdog says Canada Post is breaking the law by gleaning information from the outsides of envelopes and packages to help build marketing lists that it rents to businesses.

The office of privacy commissioner Philippe Dufresne says information collected for the marketing program includes data about where individuals live and what type of online shopping they do, based on who sends them packages.

The commissioner found Canada Post had not obtained authorization from individuals to indirectly collect such personal information.

Full article

Tagging: @politicsofcanada

[phantomarine]

Random question because I'm discussing webcomic marketing (especially in this current... climate...) with friends:

[wordpressvip]

You other platforms can't deny That when a load time's more than an itty bitty wait And your boss is in your face You get...

The idea. 😏

-----------------------------------------------------------

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[zegalba]

Giant Sony PSP Digital Display Billboard Ad Campaign (2004)

[heywriters]

The Fine Line Between Fan Art, Fan Fiction, and Finding Yourself Sued

This whole article is worth a read for fan creators, especially those of you trying to make an honest buck off your work.

(excerpt below)

How Do You Avoid a Lawsuit? Due to the popularity of fan fiction and fan art, many content owners have begun proactively providing guidelines to their fanbase. Wizards of the Coast (Dungeons & Dragons),[6] CBS and Paramount Pictures (Star Trek),[7] and EPIC Games[8] have all developed policies to inform fans of what they can and cannot do legally. Additionally, usually as long as the fan content is non-commercial, it is not a problem with copyright holders. Regardless, unless the work is completely original, fans should be careful about their creations.

Additionally, try to be smarter than this guy who attempted to sue Amazon for the rights to Lord of the Rings.

[theambitiouswoman]

Tools That Will Help You Start Your Business For Free

ChatGPT

Canva

Stan Store

Stripe

Tiktok

Mailchimp

Pinterest

Hubspot

Capcut

Webflow

Unsplash

Google Fonts

Notion

WooCommerce

Convertkit

Calendly

Zapier

Sendinblue

Mozbar

Google Trends

Framer

YouTube

Answer The Public

IFTTT

Buffer

Videoleap

Snaptik

Google Analytics

Keyword.io

Trello

Google Docs

Instagram

Twitter

Hootsuite

Pixabay

Pexels

Wave

Grammerly

Calendly

Xero

Product Hunt

Semrush

PlaceIT

Asana

Loom

Namelix

[dchan87]

You cannot replicate or recreate Barbenheimer. Barbenheimer was organic, spontaneous because people saw that these two movies--bright, colorful, comedic Barbie and dark, moody Oppenheimer--were being released on the same day and ran with it. Barbenheimer was lightning in a bottle.

Execs will try to replicate it because money. But it won't work. Consumers will see right through the astroturfed marketing, and whatever the execs try will fail. We must let Barbenheimer be a one-and-done for the sake of the movie industry.

[one-time-i-dreamt]

There was a website that you could upload photos to, or enter the URL of your/someone's social media page, and the site would scan the internet for those pictures being used in advertising without consent.

I entered my Facebook URL and it flagged 5 pictures that I was tagged in, one of which was me resting against a table, and that picture had been cropped to only show the arm that was resting on the table so 6 advertising teams could sell bracelets and arm warmers. Another was of my face so a company could sell reading glasses.

[prokopetz]

False: This artist has constructed a cute anime girl online persona for marketing purposes, but the person behind the mask isn't a girl at all!

True: This artist has constructed a cute anime girl online persona for marketing purposes, but the person behind the mask isn't a girl yet.

[todayontumblr]

Thursday, August 3.

vintage ads.

Capitalism: bad. Vintage ads: good.

Or so dictates the paradoxical logic that we have decided for ourselves, and when the question is this awkward, the answer is obvious: to stick our collective heads in the sand and simply enjoy the pretty things. And goodness, they are pretty. The problems with advertising, and its seductive evils, are laid bare by this selection of ads handpicked from the dashboard. The common thread between all of these ads is that they have been produced by corporations whose end goal and very purpose is to convince you (against your better judgment, or circumstances) to spend your money (money which you need) on their products (products which you don't—and possibly can't really afford.) 

Similarly demonstrated, however, is the irresistible nostalgic glamour. Perhaps when contemporary advertising tries so hard to be a meme, or be funny, or be quirky and off-beat (or perhaps more simply put, tries too hard) there is a genuine allure in classic adverts that, even now, feel so effortlessly stylish. This effortlessness is also paradoxical because, like the products they often advertise, they are the result of hard work, time, dedication, from those at the peak of their craft. Like these products, they were made for leisurely, long-term use and enjoyment, and not to be so quickly consumed and discarded. What we're really saying, I suppose, is when #advertising is this slick, and pleasing to the eye, we must simply ask that you be quiet, promptly, and accept our money.   

And remember, folks, one eye on the pretty ads, the other guarding your piggy banks x

[bikiniarmorbattledamage]

Granblue Fantasy, "Woke" International Standards and pandering to toxic trash gamers

So, I'm not going to name him because I don't particularly want his fans finding it via searches and sending me weird nonsense to my inbox, and honestly I don't want people who don't know him receiving psychic damage due to exposure to his opinions - but a certain streaming personality whose primary contribution is toxicity is getting angry that various mega-corporations that happen to originate in East Asia are continuing to focus on marketing broadly to get the most sales, rather than just pandering to miserable straight white men who are scared of anyone different to them.

Basically the same people who used to scream "Sex sells! Deal with it! Facts don't care about your feelings!" are now having breakdowns when it turns out massive mega-corporations don't want to be their friend/nanny/punching-bag, they want to make as much money as possible and the obvious way to achieve that is to broaden their audience, to make more people interested in buying their game.

Because the $100 from a personal with a marginalized identity who joins the series midway, spends exactly as well as the $100 for the cishet white guy who then goes on to start a harassment campaign against a developer via his social media clout, and uses the proceeds to buy Hot Pockets and bootleg NSFW merchandise (I assume).

Granblue Fantasy is a game series which has... largely resisted this trend. It's been releasing games, etc for ten years so, so many depictions of the player characters could be used as an illustration of our double standards tag.

(Also the male protagonist, Gran, is the one the series is named for when translated into English... there is no Djeetablue Fantasy - despite the many attempts by the fanbase to use memes to manifest it. However her name is incorporated into the native Japanese title... nobody tell him in case he decides that's "woke".)

So this guy who screams about studios who go woke, and was 100% going to play the latest entry in it... he'd support it right?

Nah, he complained he didn't like the story, he didn't get it and posted videos of him doing his signature "this is so bad" face. Man who lives off Hot Pockets and has unreasonable expectations of everyone else, failed to have his expectations met.

It's probably good he bailed out there before he found out that Granblue Fantasy, and a lot of game series like it - often have a lot of female fans who are in it for the story, the characters, the cute boys and the generally fun of the world.... all the stuff he hates.

If you doubt this, there's a foolproof way to check....

Oh wow I wonder why more and more studios are deciding it's a bad idea to court the attention of guys like him.

-wincenworks