"You have heard all the warnings about smoking. But have you ever given it a real try? It might be harsh at first, but you will get used to it soon enough. Before you realize it, you will be hooked and once you realize it, you just want to take those hooks and plunge them in deeper. There will be no way back - not that you ever want to go back. By then, you will be a proud member of the team."
Since the 1960s, Los Angeles’s Sunset Strip has hosted a kaleidoscope of custom-built billboards. They’ve been labeled variously as “sky trash” and art. An architecture critic once called a 70-foot Marlboro Man “one of the most effective landmarks in the confusing landscape of our city.” Timeline put together a photographic field trip to the Sunset Strip’s last 50 years of billboard advertising.